ABOUT YOU GmbH
Online Fashion retailer
ABOUT YOU digitised the traditional shopping stroll and creates a personalised shopping experience on the smartphone. The fashion online shop adapts to the individual style of each customer showing only relevant products and outfit suggestions. At ABOUT YOU, the customer is in the main focus and is supported to express himself individually through fashion. Women and men between 18 and 49 years of age will find an assortment of more than 300.000 items from over 2.000 brands on aboutyou.com and in the multiple award-winning ABOUT YOU app, in addition to a wide variety of inspiration. With over 27 million active users each month, ABOUT YOU is one of the largest fashion and lifestyle platforms in Europe. The Fashion Online-Shop is currently active in 19 European markets. With ABOUT YOU CLOUD, the fashion- and tech-company also offers its own state-of-the-art e-commerce infrastructure as a licensed product for other retailers. In 2019/20 ABOUT YOU generated a turnover of 742 million euros, which corresponds to an annual transaction volume of over 2.5 billion euros. With a company valuation of more than one billion US dollars, ABOUT YOU is the first unicorn from Hamburg.
ABOUT YOU GmbH was founded in 2014 as a subsidiary of the Otto Group and is now part of the group portfolio. The management team includes serial entrepreneurs and digital experts Tarek Müller (32, Marketing & Brands) and Sebastian Betz (30, Tech & Product), as well as former Roland Berger-strategist Hannes Wiese (38, Operations & Finance