dragonboat Inc.
dragonboat Inc. is hiring a Remote Sr. Manager/Head of Demand-Generation
Job Description
The Dragonboat team is looking for a seasoned Sr. Manager/Head of Demand-Generation to use their expertise in marketing to b2b enterprise targets to make an immediate impact for our rapidly growing SaaS product. A successful candidate will be able to craft and evolve the overall programs strategy, while also being able to roll up their sleeves and execute the components necessary to launch, scale, and measure those programs.
Key Areas of Impact:
- Develop and evolve Dragonboat’s B2B marketing programs across inbound, email, events, social and advertising
- Develop Dragonboat’s account-based marketing strategy at scale
- Build, implement, and refine flows for trial and lead nurturing, including both pre-sales and “keep in touch” programs in hubspot
- Forecast, track, and report on campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus, continually monitor, analyze and tune campaigns to maximize conversion and lead quality
- Collaborate with Product Marketing to develop a content plan and editorial calendar that supports the campaign lifecycle and nurturing programs at each stage of a buyer’s journey
- Write emails, landing page copy, content summaries, and work with Product Marketing for additional help writing to our technical audiences
- Act as the subject matter expert across a number of analytics-related disciplines, including web analytics, multi-channel attribution, data management
- Work hand-in-hand with in-house and 3rd party designers and developers to maintain a high standard of quality across all demand assets
- Manage programs budget to continually optimize ROI
- Own, evolve and streamline our marketing automation infrastructure (hubspot) over time
- Influence and shape our strategic approach in your role as a member of the broader leadership team at Dragonboat
Qualifications
Skills/Requirements:
- 8+ years of campaign strategy and execution experience in B2B technology companies, with proven ability to deliver consistently strong results
- Experience in running a portfolio of high quality, multi-channel lead generation programs. Experience should include: email and database marketing, trial nurture, webinars, content marketing, events, search marketing, etc.
- Strong analytical and quantitative skills – must have both an interest and skill in analyzing and making meaning out of data and translating that in to actionable changes
- Ability to work in a fast paced environment, with multiple priorities while maintaining strong focus on details, execution and results
- Ability to create and cultivate meaningful relationships with strategic partners
- Experience in marketing ‘to and with’ partners
- Deep experience with marketing automation (specifically hubspot) and moderate experience with CRM systems
- Excellent oral and written communication skills
- Excellent attention to detail
- Bachelor’s Degree required, MBA a plus.
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