Job Description

What You’ll Do:

• Oversee and execute complex automated marketing programs within Pardot and work closely with the Programs Management Team and Product Managers to maximize effectiveness of each program
• Administer marketing automation – creation, scheduling and performance reporting on emails, forms, landing pages, and campaigns; list creation and segmentation; build nurture programs based on list segmentations; support and troubleshoot CRM integration as well as connectors to different marketing technologies; user and asset management
• Create user personas and segmentation rules to create compelling content strategies and customer journeys.
• Optimize the lead scoring model and manage the process to increase success of lead quality and volume
• Build new campaign workflows for drip campaigns, including targeting and timing logic, if/then scenarios that include more targeted workflows based on responsive behavior, call-to action logic, from logic and automated tasks
• Progressive Profiling for higher conversions
• Troubleshoot any reported errors, ensuring that campaigns fire as designed, opt-outs are processed successfully, and correct variable fields are being used for personalization
• Own and maintain marketing specific dashboards in BI and/or CRM software
• Establish, document, and maintain scalable processes that ensure best practices in campaign and lead management
• Provide insights to stakeholders for campaign performance, demand generation metrics and KPIs with Pardot and Salesforce and/or other BI platforms
• Collaborate with Salesforce Administrator to perform data de-duping and clean up procedures, including data migrations and mass data uploads
   

Who You Are & What You Bring

• 3+ years of Salesforce experience.
• 3+ years of Salesforce Pardot experience.
• BA/BS required
• Pardot certification preferred
• Ability to work independently and as part of a cross-functional team
• Demonstrated written and verbal communication and interpersonal skills
• Comfortable working in a fast-paced environment where strategies or campaigns can quickly shift as business needs warrant
• Solid knowledge of HTML/CSS coding for email
• Experience managing paid media platforms focused on lead generation is a plus.
• Strong analytical skills, complemented by the ability to give direction, problem-solve, and take on new challenges while paying strong attention to detail.
• Highly organized with the ability to manage simultaneous campaigns while maintaining attention to detail and accuracy.
• Deep hands-on experience in building B2B marketing programs using Pardot to help drive highly qualified leads into the sales funnel.
• Intimately familiar with Pardot lead qualification process (grading & scoring).
• Knowledge of Account based Marketing.
• Good knowledge of setting up & managing Salesforce & Pardot connectors.
• Well versed in best practices for administering Pardot ecosystem.

Qualifications

Minimum Qualifications

• Solid knowledge of HTML/CSS coding for email
• 3+ years of Salesforce experience.
• 3+ years of Salesforce Pardot experience.

Successful candidate will:

• Understands how effective campaigns lead to quality demand generation
• Understands how repeated marketing touches will convert prospects to highly qualified marketing leads for a world-class B2B salesforce
• Work alongside the Senior Digital Marketing Leader, serving as a subject matter expert and administrator of the B2B marketing automation platform

See more jobs at Fortis Life Sciences

Apply for this job

Job Description

Our Digital Sales Leader responsible for the sales of our nanoparticle catalog products primarily by using the telephone and digital tools; but also using email, Internet, and other technology within a defined territory. The Digital Sales Representative is responsible for prospecting net new customers in the academic and diagnostic segments as well as other fields of research and development. The Digital Sales Representative maintains effective customer relations, develops opportunities for growth within an existing customer base, and assures market penetration and profitability while achieving sales and profit forecasts.

*Must have the willingness to work in office. We are open to a hybrid schedule after training*

What You’ll Do

• Act in a mentoring capacity to support the career development of other colleagues
• Focus on ‘hunting’ for new business opportunities to increase reoccurring revenues in assigned territory.
• Meet or exceed a defined sales plan; forecast sales performance accurately.
• Make daily outbound telephone calls and communicate via email to all organizational levels and functional areas in accounts where purchasing decisions are made.
• Capitalize on training opportunities to develop in depth knowledge of product offerings in order to proactively uncover new opportunities within assigned accounts to generate revenue growth.
• Develop organizational skills to work within cross functional teams to achieve organizational objectives, manage sales territory activities and communicate efforts clearly within other levels of the organization.
• Understand the competitive landscape within accounts to position like or better product offerings to customers.
• Communicate key competitive activities, market trends, and changing customer directions to the organization.
• Utilize data sources to analyze and develop sales opportunities with the greatest ROI.
• Support marketing programs as assigned by the Sales Manager.
• Complete assigned tasks and reports in a timely and complete manner while maximizing productivity during key selling time.

Qualifications

Education

• 2-4 years of sales experience preferred
• Successful track record in applicable field Digital / Inside Sales, selling and driving revenue
• Bachelor’s degree in the sciences preferred or equivalent work experience
• Background in Biology, Chemistry, or Molecular and Immune Dx Experience preferred

Knowledge, Skills, Abilities

• Must have an understanding of immunoassays.
• Understanding Lateral Flow Assays is a plus!
• Strong interpersonal, oral and written communication, and presentation skills
• Proven record of establishing goals and achieving results
• Computer proficiency in MS Office and the internet
• Must possess a strong desire to serve the customer
• Must deliver excellent customer service
• Must possess the organizational skills to multi-task and meet deadlines as needed

See more jobs at Fortis Life Sciences

Apply for this job

Job Description

The Field Application Scientist (FAS) is responsible for supporting the technical business functions of Fortis Life Sciences in a pre-sales and post-sales manner with an emphasis on the nanoComposix portfolio. The purpose of the role is to support customers with applications questions related to the nanoComposix portfolio and complimentary products within the Fortis portfolio in a pre-sales and post-sales manner. The FAS will communicate internally with the commercial organization on the technical applications of products with the goal of supporting continued growth of the Fortis portfolio and brand.

General Functions

• Become an expert in all applications supported by Fortis products including proficient knowledge in experimental set-up, troubleshooting, and accessory products/instrumentation
• Conduct ongoing product and application presentations and trainings for customers
• Participate in internal global field application calls to maintain knowledge and proficiency of all products and applications
• Troubleshoot issues with on-market products as needed
• Communicate with customers and commercial organization on a routine basis, keeping all parties informed and up to date
• Learn new product portfolios as they become available and train internal team and customers on new offerings

Pre-Sales Functions

• Understand the technical details of open opportunities and be able to discuss a technical strategy with the account manager to ensure a successful win
• Conduct product demonstrations and technical presentations remotely and in-person
• Technically compare the benefits of Fortis products and highlight the shortcomings of competitive products
• Assist in mapping out bulk strategy for key accounts by recommending product type and volume based on customer’s needs and workflow  

Post-Sales Functions

• Answer e-mails and phone calls from customers in timely manner
• Escalate issues to manager when necessary and design customer facing plans to help customer troubleshoot and resolve issue within timely manner
• Document knowledge in solutions within Salesforce.com for field team to access and reference as needed
• Host remote trainings and presentations for customers
• Follow-up with customers to ensure customer adopting product into workflow successfully

Qualifications

Education and Experience

• 4-year bachelor’s degree in life sciences, chemistry, or engineering required. Masters or PhD preferred
• 2+ years working in a technical commercial role supporting customers in pre-sales and post-sales situations
• 2+ years practical experience working with nanoparticles in diagnostic, lateral flow, nanomedicine, or other life science applications

• High degree of computer literacy in Microsoft Word, Excel and PowerPoint and ability to utilize computer-based tools for reports, email and for general communication

Skills & Knowledge

• Life sciences, biotechnology, nanoparticles, nanomedicine, diagnostics, antibody-based assays, flow cytometry, imaging, lateral flow assays, ELISA
• Excellent oral and written English communication, including communicating in a way that a non-technical end user can understand
• Ability to think, learn, and solve problems quickly
• Ability to operate independently and remotely with at least 1 weekly meeting with supervisor
• Organized, well prepared, and maintains a professional appearance and conduct
• Ability to maintain flexible travel schedule during the work week

Other Information

• This position requires up to 75% travel
• Based in U.S. (West Coast preferred)

See more jobs at Fortis Life Sciences

Apply for this job