Director of SEO

Does the challenge of enhancing digital visibility drive you? Do you view algorithm changes as opportunities rather than obstacles? Does your idea of a thrilling day at work involve elevating websites to new heights of search engine prominence? If you're nodding yes, then it’s time we talk.

Go Fish Digital seeks a Director of SEO who is both a strategic thinker and an effective leader. This role goes beyond traditional SEO—it’s about leading a skilled team to develop and execute strategies that produce tangible results and drive business growth.

You will:

1. Lead with expertise. As our go-to SEO expert, you will oversee our SEO team, mentoring and leading them in implementing cutting-edge strategies that deliver.
2. Manage Profit and Loss (P&L). You'll be in charge of the financial outcomes of the SEO department, from budgeting to forecasting and everything in between.
3. Drive client success. You'll not only maintain exceptional relationships with our clients but also ensure their SEO campaigns exceed expectations, making them evangelists of our work.
4. Innovate and strategize. You'll constantly develop new tactics to overcome algorithm changes, pushing the boundaries of what SEO can do.

You should have:

1. Proven experience in SEO management. You've led SEO strategies at scale and have significant experience managing teams and large projects in an agency setting.
2. Exceptional leadership skills. You know how to inspire, motivate, and guide a team towards achieving excellence in every task.
3. Strong financial acumen. Experience with managing a department’s P&L is essential, as you'll be making key financial decisions.
4. Deep technical knowledge. From the latest SEO tools (like Moz, Ahrefs, STAT) to Google Analytics and beyond, you have a toolbelt packed with everything needed to succeed.
5. Analytical prowess. You're adept at diving deep into data and deriving insights that others might miss.

Guidelines for Your Application

What We Need:Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don’t forget to mention your salary expectations.

Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too!

The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed.

Note on ‘Quick Apply’: This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress.

Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!

Work Location

Our office is located in downtown Raleigh, NC. We offer a flexible, hybrid work schedule so that you can work from home, at a coffee shop, or meet with your team in person at our Raleigh office if you are local to Raleigh.

We are open to remote work in the U.S. (preferably EST) for the right candidate.

Benefits & Culture

We offer great health care benefits (with a significant portion paid by the company) and a flexible, balanced work schedule. With our trusting and flexible work culture comes responsibility, so you’ll need to be disciplined enough to get things done without someone watching over your shoulder. We seek someone to bring great ideas and work above and beyond our core hours of 8:00 to 4:00 each day when needed.

We are proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our community becomes more confident, creative, and productive when our team members can be authentic at work.

Go Fish Digital is seeking a Summer intern to assist in a variety of roles, with a focus on content marketing. We’re looking for self-starters who are passionate about the internet, digital media, and content. Successful interns will think outside the box, enjoy building relationships, have an active online presence, and love sharing what they create.

We have a trusting and flexible work culture, but it comes with responsibility, so you’ll need to be the type of worker who is disciplined enough to get things done without someone watching over your shoulder. We are looking for someone to bring great ideas to the table and be unafraid to ask questions.

You will:

• Fill a wide variety of roles, with a different workflow every day
• Work with our team to plan and implement creative content campaigns
• Carry out research to uncover potential content marketing opportunities
• Brainstorm to create interesting content and marketing ideas for clients
• Promote creative content online
• Assist with research for creative content campaigns
• Analyze data to identify interesting trends and insights for projects
• Draft copy for a variety of blogs and websites

Requirements

• Junior or senior at a four-year university
• A strong track record of writing
• Active, engaged, and knowledgeable internet user
• Demonstrable technical and analytical skills
• Creative-minded and willing to share your ideas
• Readiness to try new things
• A regular reader of news and content

Bonus Points

• Certified in Google AdWords or Google Analytics
• Experience writing for an online publication
• You maintain your own blog or online portfolio
• Prior work pitching media or bloggers
• Active Redditor

Hours, Location, & Pay

This internship begins in May 2024. Our office is located in the heart of downtown Raleigh, just above the YMCA building. Interns will be paid hourly at a competitive rate commensurate with experience.

Instructions for Applying

For consideration, please submit three things:

• Your resume
• A writing sample. This can be a paper for class, a newspaper article, a short story, a blog post, etc. - anything that you feel is a good piece of work, and that gives us a sense of your writing ability.
• A short cover letter - no more than one page. This is extremely important, as you will not be considered without it. (If the website you're using to apply doesn't allow you to attach a separate cover letter, combine it with your resume into a single document.)

Use your cover letter to tell us why you’re the best fit for this internship position. This should not be a stiff, boilerplate piece of writing - have fun with it! We'll read your cover letter first, so really let it showcase your personality and strengths. Be real, be yourself, and make us want to learn more about you. Seriously, we eliminate any applicant who doesn’t follow these cover letter instructions - it shows you can follow directions and have read all the way to the bottom. ☺

Marketing Analytics Manager

Go Fish is on the lookout for a dynamic Marketing Analytics & Conversion Rate Optimization (CRO) Manager. We need a big data wizard who's not just adept at gathering and deciphering vast datasets but also an expert in guiding our team and clients towards effective strategies and solutions. Your role will be pivotal in implementing tools for new data collection, utilizing this data to inform critical decision-making, and comfortably navigating through various marketing channels to understand their interconnectedness through data.

Key Responsibilities:

• Primary Data Analysis Lead: You'll be the go-to data analyst for our clients, earning their trust and admiration to the point where they'll seek your insights on matters beyond the original scope. Your expertise in uncovering new information and aiding them in tracking marketing campaign progress will be invaluable.
• Service Offering Development: You'll spearhead the creation of new marketing analytics-based services and solutions. This includes ensuring accurate data capture, designing effective dashboards and reports, establishing best practices for data management, and building processes to effectively optimize conversion rate.
• Hands-On Tactician: Beyond managing marketing analytics, you'll dive deep into solving data collection challenges, analyzing complex data sets, and crafting useful reporting solutions, applying your hands-on expertise.

You should have some or all of the following attributes:

• Agency Experience: You should have a background in an agency setting, with exposure to multiple digital marketing areas, strategy formulation, and creating client deliverables.
• Problem-Solving Prowess: You're someone who relentlessly pursues solutions, especially in unfamiliar territories.
• Meticulous Attention to Detail: Precision in data capture testing is crucial for this role.
• Executive-Level Communication: Comfortable in explaining complex reports to management and executives.
• Analytical Acumen: Certification in Google Analytics, experience with large data sets, segmentation, and synthesizing diverse data points.
• Data Visualization Skills: Proficiency in tools like Looker, Tableau, or Power BI for creating impactful data visuals.
• Required Tool Expertise: Knowledge in SEO, PPC, and CRM tools is essential.
• Technical Know-How: A basic understanding of JavaScript for data collection in the digital realm.
• Familiarity with Analytics and CRO Tools: Experience with Looker Studio, Google Analytics 4, Google Tag Manager, Hot Jar, VWO.
• Certifications (Plus):Google Analytics, Google Ads, SQL.

This role is for someone who thrives in a multifaceted environment, balancing the nuances of marketing analytics with the practical aspects of CRO. If you're passionate about data and its power to transform marketing strategies, we'd love to have you on board!

________________________

Guidelines for Your Application

What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don’t forget to mention your salary expectations.

Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too!

The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed.

Note on ‘Quick Apply’: This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress.

Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!

________________________

Work Location

Our office is located in downtown Raleigh, NC. We offer a flexible, hybrid work schedule so that you can work from home, at a coffee shop, or meet with your team in person at our Raleigh office if you are local to Raleigh.

We are open to remote work in the U.S. (preferably EST) for the right candidate.

Benefits & Culture

We offer great health care benefits (with a significant portion paid by the company) and a flexible, balanced work schedule. With our trusting and flexible work culture comes responsibility, so you’ll need to be disciplined enough to get things done without someone watching over your shoulder. We are looking for someone to bring great ideas and work above and beyond our core hours of 8:00 to 4:00 each day when needed.

We are proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our community becomes more confident, creative, and productive when our team members can be authentic at work.

Are you a visionary in the PPC landscape, someone who can discern the trends, dissect the data, and design strategies that drive business impact? Do you know how to align paid media with overarching business objectives, and are you always on the hunt for the next game-changing trend in digital advertising? Do you thrive in environments where being smart is a norm, and results are the shared language? If this speaks to you, you might just be the strategist we've been waiting for.

At Go Fish, we thrive on innovation and measurable results. Our team is a high-powered engine made up of people driven by data, strategy, and direct impact on client success. We're on the hunt for a PPC Strategist who not only knows the ins and outs of paid media platforms but also understands how to weave this expertise into broader business narratives. The ideal candidate isn’t interested in just being another "smart person" but to be a part of a vibrant ecosystem where intelligence meets action, results meet satisfaction, and every day is an opportunity to learn, innovate, and excel.

Join us to lead the forefront of PPC strategy, helping to shape Go Fish's approach to paid media and take it to new heights. This isn't a role for someone who just wants to tweak campaigns; it's for the strategist who can see the bigger picture and knows how to paint it in compelling hues of ROI and customer engagement.

Your role will encompass:

• Lead PPC Initiatives:Oversee strategy and client interactions across 10-15 high-priority PPC projects, from Google Ads to social media campaigns on LinkedIn and Meta.

• Process Standardization:Create and document streamlined digital marketing processes that set the industry standard.

• Client Liaison:Be the go-to person for client inquiries, resolving complex issues with grace and leading pivotal strategy discussions.

• Industry Knowledge:Keep abreast of current trends, bringing fresh insights to team discussions and strategy sessions.

• Data-Driven Optimization:Deliver keen insights derived from data analytics to continually refine and optimize paid media performance.

• Subject Matter Expertise:Serve as an expert in multiple specialized areas, from Google Shopping campaigns to vertical-specific advertising nuances.

Your qualifications should include:

• Bachelor’s degree in a relevant field; 5+ years in PPC and digital marketing.
• Certified expertise in Google Ads, Google Analytics, and at least one other platform (Bing, Facebook, LinkedIn).
• High proficiency in Google Tag Manager and Google Shopping campaigns.
• Baseline understanding of Hubspot and Google Optimize.
• Exceptional client management and conflict resolution skills.
• Strong analytical capabilities and expertise across multiple disciplines.

Work Location

Our office is located in downtown Raleigh, NC. We offer a flexible, hybrid work schedule so that you can work from home, at a coffee shop, or meet with your team in person at our Raleigh office if you are local to Raleigh.

We are open to remote work in the U.S. (preferably EST) for the right candidate.

Benefits & Culture

We offer great health care benefits (with a significant portion paid by the company) and a flexible, balanced work schedule. With our trusting and flexible work culture comes responsibility, so you’ll need to be disciplined enough to get things done without someone watching over your shoulder. We are looking for someone to bring great ideas and work above and beyond our core hours of 8:00 to 4:00 each day when needed.

Go Fish is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our community becomes more confident, creative, and productive when our team members can be authentic at work.

Guidelines for Your Application

What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don’t forget to mention your salary expectations.

Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too!

The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed.

Note on ‘Quick Apply’: This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress.

Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!

Go Fish Digital is looking for a talented intern to contribute their copywriting skills to our growing team. This role will be primarily responsible for crafting a wide variety of text on different topics, ranging in length from short to long-form. A strong passion for research and an interest in learning about new topics, as well as a capability to write in different tones and voices, will be essential to success.

We have a trusting and flexible work culture, but it comes with responsibility, so you’ll need to be the type of worker who is disciplined enough to get things done without someone watching over your shoulder. We are looking for someone to bring great ideas to the table and be unafraid to ask questions.

You will:

• Perform research using SEO tools and write on a wide range of topics, from fitness to finance
• Format text and images in WordPress and publish
• Edit content drafted by others for grammar, spelling, and flow
• Implement best practices for newly created content as well as existing content under review
• Work with a number of tools to help optimize content to rank highly in the Google search results
• Match the necessary persona and voice for the various clients we work with
• Have strong problem-solving skills - if you don’t know something, but it needs to be done, you will do everything you can to quickly find a solution

Requirements:

• Currently enrolled in or a recent graduate of a four-year university.
• Exceptional writing and editing skills, with a keen eye for detail.
• Ability to work in a fast-paced environment and meet tight deadlines.
• Strong understanding of persuasive writing techniques.
• Eager to learn, adaptable, and open to feedback.

Bonus Points:

• Experience with content management systems (i.e.WordPress)
• Familiarity with SEO best practices.
• Proficiency in using tools like Moz, SEMrush, Ahrefs, etc.
• Active participant in writing workshops or writing communities.
• Has a personal blog or contributes to online platforms.

Hours and Location

This internship begins in May 2024. Applicants must be available for 12 weeks or longer during the fall semester and should expect to work approximately 20 hours per week. Our office is located in the heart of downtown Raleigh, just above the YMCA building. Interns will be paid hourly at a competitive rate commensurate with experience.

Benefits & Culture

Go Fish Digital is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We believe that when our team members can be their authentic selves at work, our community becomes more confident, creative, and productive.

Guidelines for Your Application

What We Need:Alongside your resume, craft a one-page cover letter, and include a writing sample. This can be a paper for class, newspaper article, short story, blog post, etc. - anything that you feel is a good piece of work, and that gives us a sense of your writing ability.

Handling Attachments:Some platforms can be tricky. If limited to one file, combine your resume, cover letter, and work sample.

The Weight of the Cover Letter:It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed.

Note on ‘Quick Apply’:This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress.

We could be a good fit if you've made it all the way down to here!

Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!

Does an unalphabetized bookshelf bother you? Are you fearless in the face of fire drills? Do timelines, deadlines and Gantt charts give you the good kind of goosebumps? If you answered yes to any of these questions, then please, keep reading.

We need a project manager who is confident enough to guide clients down the right paths and our team toward the right solutions. Someone who can artfully manage both being the agency’s mouthpiece to the client and the client’s mouthpiece to the agency. Someone who can push back in a way that makes people love them even more for doing it. To sum it all up -- someone who is strategic, hands-on, tenacious, humble, passionate AND fun.

You will:

• Be the direct, single point person for clients. Clients will love working with you, and will often ask for things outside of scope - because you have such a knack for figuring things out and getting things done!
• Guide a team. You’ll be organizing and leading projects and teams; executing digital marketing strategies - from SEO and link building content campaigns to PPC, ORM and website design.
• Be willing to be a tactician. You won’t just manage the project, but you’ll also roll up your sleeves and use your expertise to dig into data and other details.

You should have some or all of the following attributes:

• Experience in an agency setting, coordinating projects, setting strategy and being a direct point of contact for clients.
• Strong problem solving skills - if you don’t know something, but a client needs it, you will do everything you can to quickly figure it out.
• Extreme attention to detail - especially writing and presentation skills.
• Comfortable working with and presenting to management and executives.
• An analytical mindset - experience diving into Google Analytics, data sheets and connecting all the dots.
• The capability to brainstorm and be part of technical and creative teams.
• Experience with SEO tools are a plus: Moz, Ahrefs, Screaming Frog, etc.
• Certifications are a plus: PMP, CAPM, CSM, Google Analytics and/or Ads (or experienced with other paid digital media), etc.

________________________

Guidelines for Your Application

What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don’t forget to mention your salary expectations.

Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too!

The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed.

Note on ‘Quick Apply’: This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress.

Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!

________________________

Work Location

Our office is located in downtown Raleigh, NC. We offer a flexible, hybrid work schedule so that you can work from home, at a coffee shop, or meet with your team in person at our Raleigh office if you are local to Raleigh.

We are open to remote work in the U.S. (preferably EST) for the right candidate.

Benefits & Culture

We offer great health care benefits (with a significant portion paid by the company) and a flexible, balanced work schedule. With our trusting and flexible work culture comes responsibility, so you’ll need to be disciplined enough to get things done without someone watching over your shoulder. We are looking for someone to bring great ideas and work above and beyond our core hours of 8:00 to 4:00 each day when needed.

We are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our community becomes more confident, creative, and productive when our team members can be authentic at work.

Are you someone who can see the forest AND the trees? Can you decode the intricacies of digital marketing and then elevate your thinking to see its impact on a broader business strategy? Can you identify the right digital levers to pull to boost business outcomes? Do you thrive in environments where being smart is a norm, and results are the shared language? If you're nodding in agreement, you might be the one we're searching for.

We’re not just about hiring smart people but also those passionately driven by results. Our team is a collective of hard-working intellects, eager to learn and fuelled by the power of collaborative innovation. We believe in leveraging each other's strengths and learning from diverse viewpoints to craft resonating strategies for our clients.

We're seeking a Digital Marketing Strategist who meshes with this philosophy. Someone with a grounded understanding of digital marketing concepts and an innate ability to think critically — to look beyond the immediate and envision the expansive impact of digital tactics. Your role isn't limited to knowing digital inside out — it's about harnessing that knowledge to create strategies that precisely intersect with our client's business objectives.

Join us not just to be another 'smart person' but to be a part of a vibrant ecosystem where intelligence meets action, results meet satisfaction, and every day is an opportunity to learn, innovate, and excel.

Your role will encompass:

1. Strategic Vision: Partner with clients to understand their business needs and craft digital strategies that amplify their objectives.
2. Data Interpretation: Use tools like Google Analytics to gather insights, not just metrics. Understand the story the data tells and its implications for the business.
3. Holistic Approach: Collaborate with teams from SEO, Link Building, Paid Media, and more to craft comprehensive strategies that make real business impact.
4. Stay Ahead:The digital world is dynamic. Commit to staying updated, understanding emerging trends, and how they fit into the broader business context.

Your qualifications should include:

1. Solid grasp of digital marketing principles and tactics.
2. Proven experience in formulating and executing holistic digital strategies.
3. Ability to transform raw data into actionable insights.
4. Exceptional communication skills, translating complex concepts into easy-to-understand recommendations.
5. Prior experience with digital tools, with a focus on analytics platforms.

________________________

Guidelines for Your Application

What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don’t forget to mention your salary expectations.

Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too!

The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed.

Note on ‘Quick Apply’: This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress.

Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!

________________________

Work Location

Our office is located in downtown Raleigh, NC. We offer a flexible, hybrid work schedule so that you can work from home, at a coffee shop, or meet with your team in person at our Raleigh office if you are local to Raleigh.

We are open to remote work in the U.S. (preferably EST) for the right candidate.

Benefits & Culture

We offer great health care benefits (with a significant portion paid by the company) and a flexible, balanced work schedule. With our trusting and flexible work culture comes responsibility, so you’ll need to be disciplined enough to get things done without someone watching over your shoulder. We are looking for someone to bring great ideas and work above and beyond our core hours of 8:00 to 4:00 each day when needed.

We are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our community becomes more confident, creative, and productive when our team members can be authentic at work.