Health iPASS
Health iPASS is hiring a Remote Director of Growth Marketing
Job Description
The Director of Growth Marketing is responsible for developing and executing comprehensive, integrated B2B demand generation campaigns focused within the SaaS and Healthcare IT sectors. Utilizing marketing strategies, including email, direct mail, webinar and lead nurturing tactics the Director of Growth Marketing will deliver a consistent growth focused marketing funnel. Ideal candidate will have experience leading SaaS focused B2B demand generation campaigns, with strong analytical and metric focused reporting. Leading the strategic direction and focus of content for the marketing/demand generating team is an essential job function. Additionally, this Candidate will need to guide, strengthen, and develop our internal marketing team. The Director will be responsible for increasing production, effectiveness, and collaboration of our internal content, design, and events team.
Primary Responsibilities
- Drive Marketing Qualified Leads: Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices to drive successful customer acquisition/ current customer upsell opportunities.
- Integrated Campaign Development: Execute an integrated mix of email, direct mail, digital, lead-nurturing and content marketing campaigns for lead generation, including emails, landing pages, calls-to-action and content.
- Lead Nurture: Manage lead nurturing programs to accelerate prospect movement through the demand generation sales funnel.
- Marketing Automation: Ensure optimization of marketing automation best practices to attract and guide qualified leads through the sales process.
- Campaign Calendar and Matrix: Maintain calendar of all demand generation campaigns/programs, tactics, budgets, and metrics to optimize awareness and lead generation efforts.
- Reporting and Metrics: Track and report on demand generation performance metrics, using this data to continually optimize campaign performance.
- Manage small team of 3+ marketing staff.
- Assist with development of staff members in terms of skills, application, and execution.
- Direct, correct, coach, and mentor the marketing staff, while guiding through internal marketing process
- Other duties as assigned
Qualifications
- Industry experience within Healthcare IT (preferably on the patient-facing side) + knowledge of healthcare revenue cycle management.
- Experience marketing to and with Physician Practices is extremely beneficial to the success of this role
- Leadership skills including but not limited to: Coaching, Training, Development, Motivation, and Constructive Critique.
- Bachelor’s Degree in marketing or Communications-related field of study.
- Strong analytical and data focused reporting using HubSpot or similar tool
- Knowledge of Marketing and Sales Cycle with SaaS product.
Additional information
Note: Successful applicants must submit to a pre-employment background check and drug screen
Disclaimer: The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.
Health iPASS is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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