Her Campus Media is seeking a Community Growth Lead who specializes in influencer and campus ambassador communities to join our team full-time. This person will play a critical role in strategizing and scaling our community recruitment efforts.
A creative and nimble culture, ambitious, engaged and passionate community members to work with, a focus on a key priority area for the business, and opportunity for growth make this an ideal opportunity for a talented and capable self-starter interested in a meaningful role at the forefront of the influencer and ambassador space.
Responsibilities and Duties:
Manage and lead Her Campus Media’s day-to-day community growth strategy and execution, including but not limited to always-on inbound inquiries and strategic outbound recruitment efforts. Communities include: InfluenceHer Collective, College Fashionista, Campus Trendsetters, Her Campus Chapter Network, Spoon University Chapter Network, and their alumni groups and any other communities HCM may add
Oversee and manage Her Campus Media community member and chapter recruitment processes from start to finish, including executing strategic outbound recruitment tactics, processing and evaluating new member applications, interviewing prospective members, and onboarding newly accepted members
Develop and implement innovative recruitment materials and initiatives with an emphasis on conceptualizing each community’s unique voice and value proposition to appeal to diverse pools of prospective members, including but not limited to supporting campaign-specific recruitment, business needs, and special programming, such as the InfluenceHer Collective Awards, 22 Under 22, and recruitment at key schools, DMAs, and verticals
Gather and leverage data and analytics to continuously expand and optimize our processes and offerings, ensuring internal databases and tracking documents are updated with accurate community recruitment information
Collaborate cross-departmentally with editorial, product & engineering, events, business development, and integrated marketing teams on Her Campus Media community recruitment objectives, providing key insights and industry expertise to help us win business
Keep a pulse on college, Gen Z and influencer marketing trends with an eye toward enhancing and innovating Her Campus Media's community offerings and serving as an internal expert by developing new resources and conducting regular trainings with internal teams on best practices
Assist with special projects as needed, which may include supporting on the management and oversight of the Her Campus Media communities
Manage one or more part-time contractors with the possibility of future team growth
We believe the following will set you up for success in this role. If you don't have all of these qualifications, please still consider applying and tell us more about what makes you a great candidate for this role! We value unique perspectives, approaches and backgrounds.
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We are seeking ultra-creative and original, growth-minded social media content associates with a love for college life, fashion and beauty, and/or food and bev to create (IG, TikTok, Threads, X, Pinterest, Facebook, and emerging platforms). This role is responsible for the day-to-day content creation of Her Campus, College Fashionista, and Spoon University social content, working in partnership with editors, designers, and the branded content team. This is a fast-paced role that requires managing a lot of moving parts and a variety of skill sets: including video creation and editing, meme design, engaging with our followers, and testing new innovative strategies to drive growth and engagement. The ideal candidate is someone who knows the ins and outs of Instagram and TikTok, has their finger on the pulse of Gen Z, is comfortable creating content themselves and appearing on camera, is a fast but also intentional worker, and is excited to help steer our social platforms in a new and fun direction.
Responsibilities
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Her Campus Media is seeking a Community Associate who specializes in influencer and campus ambassador communities to join our team full-time. This person will play a critical role in managing, engaging, and scaling our influencer communities while also providing thoughtful, strategic recommendations and enhancing the community member experience.
A creative and nimble culture, ambitious, engaged and passionate community members to work with, a focus on a key priority area for the business, and opportunity for growth make this an ideal opportunity for a talented and capable self-starter interested in a meaningful role at the forefront of the influencer and ambassador space.
Responsibilities and Duties:
Serve as a main point of contact for members of the InfluenceHer Collective, College Fashionista and Campus Trendsetters communities
Lead day-to-day community management and retention efforts for the InfluenceHer Collective, College Fashionista and Campus Trendsetters communities
Implement the InfluenceHer Collective, College Fashionista, and Campus Trendsetters community communication strategy, including but not limited to creating and distributing community newsletters and surveys and managing community social media groups and accounts
Support and execute an innovative community engagement strategy for the InfluenceHer Collective, College Fashionista, and Campus Trendsetters communities, including but not limited to implementing educational, mission-driven programming, developing resources, hosting community events, and promoting incentives
Manage weekly community performance tracking, analyzing data and compiling community activity and performance to identify trends and areas for improvement
Keep a pulse on college, Gen Z, and influencer marketing trends with an eye toward enhancing and innovating Her Campus Media's community offerings, which may include contributing time and knowledge to the Her Campus and Spoon Chapter Networks in addition to the InfluenceHer Collective, College Fashionista and Campus Trendsetters
Update and maintain internal databases with key information for the InfluenceHer Collective, College Fashionista and Campus Trendsetters communities, including alumni information
Manage interns as needed
We believe the following will set you up for success in this role. If you don't have all of these qualifications, please still consider applying and tell us more about what makes you a great candidate for this role! We value unique perspectives, approaches and backgrounds.
Bachelor’s degree (or other college degree) preferred
1+ years of community management experience, ideally in-house at a brand and/or managing influencer and brand ambassador relationships and marketing programs
Demonstrated strong interest and knowledge in the influencer marketing industry and Gen Z as well as a pulse on trends in the space
Strategic thinker with the ability to make data-driven decisions, participate in public speaking opportunities, communicate with influencers/ambassadors, and manage relationships via email, phone, video meeting, and in-person
Excellent oral, written and verbal communication skills
Rigorous attention to detail and eye for design
Superior organizational abilities
Self-starter with go-getter attitude, positive and upbeat nature, and excellent work ethic who is a team player and excited about working in a startup environment
Proficiency in social media, particularly TikTok and Instagram, as well as Mailchimp, Asana, Microsoft Office, Canva and Google Drive a plus
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