GROWTH DIRECTOR

WITH ECOMMERCE EXPERIENCE

MoxieLash® is a market leader in the e-commerce lash space, with an 8-figure yearly digital advertising spend. MoxieLash brought multiple lash technologies to market, including the first-ever magnetic eyeliner along with the first-ever nano-grip lashes. We are a fully remote, cloud-based organization with a team of roughly 30 individuals. Our team is smart, fast, agile, self-accountable, and collaborative. We are growing with multiple products & web extensions and are looking for the right people to join the team.

Mindset and Approach

• Think customer-centric, ensure all initiatives are building stronger relationships with the customer and developing a large customer base.
• Acts with humility, authenticity, transparency, and honesty
• Self-accountable, self-managed, goal-driven
• Data-driven, strategic, and analytical approach
• Fast learner, read regularly & pride yourself on doing your best

Job Duties and Responsibilities

• Drive successful execution and delivery of all eCommerce-related projects.
• Manage the creation of high converting landing pages, maintenance of the Shopify theme, and updates to existing and new PLPs, PDP’s and other key eCommerce site pages.
• Initiate design changes and implement CRO (conversion rate optimization) strategies to drive eCommerce growth. Leverage UI/UX design tools like sketch to design new experiences and communicate updates to the development team.
• Oversee the execution and implementation of SEO strategy to grow organic traffic and revenue.
• Maintain the product catalog on Shopify, manage the merchandising of products visually on the site and in collections, and the implementation and maintenance of bundle merchandising strategy.
• Use best-in-class strategies and agile testing methods to drive eCommerce growth. Manage the execution of eCommerce promotions through coupon codes, flash sales, and other marketing levers.
• Work cross-functionally with various departments and oversee day-to-day operations and the execution of long-term goals and roadmap. Cultivate process improvements across the eCommerce arm of the business.
• Collaborate with stakeholders in the business to lead requirement gathering and analysis for new initiatives. Maintain a pulse on new technologies and emerging trends.
• Own the Shopify platform, and oversee all aspects of the eCommerce business in Shopify and all other eCommerce applications.
• Update leadership teams on the status of all projects, and report key eCommerce metrics to the management team.
• Optimize efficiencies of Shopify CMS and UI/UX by implementing innovative Shopify apps through research and competitive analysis.

Required Education, Skills, Experience:

• Bachelor’s degree in Marketing (Master’s degree/MBA is preferred)
• 4+ years of experience in a DTC marketing or e-commerce growth leadership role.
• Must have experience in a high-growth DTC or B2C organization.
• Must have hands-on experience with UI/UX design for a high converting eCommerce store and CRO management.
• Must be an expert with Shopify Plus and have experience with all eCommerce technologies (payment gateways, subscription, headless, email/sms, app, CRM/CDP, etc.)
• Must have experience managing onshore and offshore development teams must be able to operate with an Agile methodology.
• Outstanding leadership abilities to align, attract, retain and develop strong teams
• Demonstrated success envisioning, designing, and executing funnel focused strategies that drive eCommerce growth
• Ability to be creative and innovative, yet sequence and follow the process for successful outcomes. Must be able to build processes and optimize operations.
• Proven success establishing strong relationships and working across all functions within an organization, ability to influence cross-functional teams without formal authority
• Strong decision-making and problem-solving skills
• Proven experience in enabling a fast-growing organization with the information and insights needed to execute effectively and efficiently
• Excellence in enabling data analysis and performance/operation metrics monitoring for all stakeholders

Job Title – Ecommerce Manager (Shopify)

Summary:We are looking for an eCommerce manager who is knowledgeable on Shopify and has experience in handling ecommerce Shopify projects.

*This is a remote position.*

Essential Functions

Drive successful execution and delivery of eCommerce Shopify projects.

Manage creation and maintenance of highly converting Shopify stores for e-commerce retail, including creation of Shopify theme(s) and landing pages from scratch.

Use best in class strategies to ensure e-commerce growth. Ensure the online shopping experience is backed by a stable eCommerce platform. Initiate design changes and manage implementation of conversion optimization best practices.

Implement e-commerce marketing tools like promo-codes, online coupons, event driven flash sales, customer-centric online messaging etc.

Collaborate with stakeholders to lead requirements gathering and analysis. Coordinate with various departments on day-to-day operations.

Keep up to date with emerging trends and technologies. Evaluate current processes, identify and implement improvements.

Update leadership on project status. Report on key metrics to the management team.

Experience And Qualifications

Required

Minimum 5 years of experience in the B2C online marketplace, familiarity with eCommerce order fulfillment process.

Strong knowledge of Shopify platform. Prior experience in managing Shopify implementation.

Extensive knowledge in industry-standard eCommerce concepts, technologies, development frameworks, tools and 3rd party platforms.

Functional understanding of PHP/HTML/CSS/JavaScript/Shopify Liquid/React JS/Git.

Strong work ethics with ability to coordinate with internal and external stakeholders.

High motivational levels, ability to multi-task, prioritize and take ownership.

Excellent oral and written business communication skills including business presentations.

Academic Qualifications

BA or equivalent from a recognized educational institution; can be offset by commensurate industry experience in similar role.

PREFERRED

MBA degree preferred.

Prior experience in similar role with eCommerce retailers preferred.

BONUS if you...

1. Love a close-knit family feel.
2. Are passionate and excited about the beauty industry.
3. Like to have a laugh and have fun!
4. Enjoy reading books and learning.
5. Thrive in a fast-moving, agile and dynamic work environment.
6. Turn your video ON during zoom meetings so we can see you!

Job Title – UI/UX Designer

Summary:We are looking for a talented UI/UX Designer with proven expertise in creation of compelling user-interfaces that result in best-in-class user experience. This position is remote.

Essential Functions

• Create responsive Designs (web & mobile) for complex websites, applications & dashboards.
• Develop Site Maps, User Flows, Interaction Design, Wireframes & Prototypes & functional specs.
• Ensure design consistency and adherence to industry standards. Improve code quality.
• Create reusable UI/UX components. Use, maintain and augment existing UI/UX components.
• Design, develop and administer usability tests on websites and other frontend digital assets to enhance user experience. Create and execute action plan based on usability test results.
• Support digital media and marketing teams in regular website update activities, including development, editing, maintenance, testing or other quality assurance functions.
• Create necessary documentation and guidelines. Share periodic or ad-hoc reports as required.
• Support visual designers and other stakeholders. Perform other activities as assigned.

Experience And Qualifications

Required

• 3+ years of industry experience, with at least more than a year independently developing UI.
• eCommerce experience. Shopify Experience
• Proficiency in Prototyping, Wireframing, UX & Interaction Design, Usability Testing / Research and Information Architecture.
• Advance development expertise in HTML/CSS and JavaScript libraries/frameworks, like jQuery.
• Extensive knowledge of cross browser and cross platform compatibility.
• Familiarity with eCommerce tools. Thorough understanding of SDLC process.
• Ability to multi-task, prioritize across projects and communicate with multiple stakeholders.
• High motivation and ethical standards.
• Experienced with Motion Graphics, Banners, Email templates, Graphics for Ads, and Campaigns.

Academic Qualifications

• Bachelor’s degree or equivalent. May be offset by substantial relevant experience.

Preferred

• Design experience in Adobe Suite (Photoshop/Illustrator/Dreamweaver/Fireworks/After Effects/InDesign), Sketch or similar applications preferred.
• Relevant certifications like Mobile User Experience (UX) Design from Interaction Design Foundation and Accessibility Mobile Testing Training from Accessibility OZ highly desirable.
• Consumer Goods or Beauty Industry Experience Preferred
• Prior experience in consumer goods or cosmetic & beauty industry an advantage.

BONUS if you...

Love a close-knit family feel.

Are passionate and excited about the beauty industry.

Like to have a laugh and have fun!

Enjoy reading books and learning.

Thrive in a fast-moving, agile and dynamic work environment.

Turn your video ON during zoom meetings so we can see you!

Job Title – Ecommerce Coordinator

Summary:We are looking for an Ecommerce Coordinator to join Moxielash’s ecommerce testing team.

Essential Functions

Identify, document and track bugs, issues, defects, and enhancement requests. Raise tickets.

Assist with the execution of Ecommerce initiatives and projects.

Participate in scheduled, periodic, or ad-hoc testing of features and functionalities as assigned.

Test and report on front end ecommerce consumer experience across device and software types.

Actively monitor and report on competitor research findings and market insights. Prepare regular briefs for review by management and leadership teams.

Test organizational ecommerce website and supporting business applications, including backend data and process workflows.

Report on uptime, downtime, site performance, customer experience and ecommerce performance.

Develop and execute test cases, test scenarios, scripts, traceability matrix and other QA/QC documentation. Proactively investigate and identify fringe use cases.

Participate in other activities assigned, like user story reviews, daily stand-ups, and sprints.

Experience And Qualifications

Required

• 1-3 years of experience in Ecommerce, Marketing and/or software QA/QC activities
• Exposure to Ecommerce platforms like Shopify or Magento and complimentary software suites.
• Hands-on experience in using industry standard software QA/QC tools.
• Knowledge of web browser and device specific features and functionality testing methods.
• Working knowledge of user-centric design and user experience testing.
• Familiarity with various SDLC stages and SQA methodologies.
• Excellent troubleshooting, analytical, and problem solving skills. Attention to detail.
• Superior communication and interpersonal skills.
• High levels of motivation and ethical standards.

Academic Qualifications

• BSc/BA. May be offset by outstanding experience in relevant field and/or role.

Preferred

• Prior experience in marketing or ecommerce departments in an operational capacity.
• Prior experience working on major ecommerce platforms like Shopify a plus.
• Prior experience task management tools like Asana or JIRA.

BONUS if you...

• Love a close-knit family feel.
• Are passionate and excited about the beauty industry.
• Like to have a laugh and have fun!
• Enjoy reading books and learning.
• Thrive in a fast-moving, agile and dynamic work environment.
• Turn your video ON during zoom meetings so we can see you!

About the UI Designer position

We are looking for an experienced UI Designer to create amazing user experiences, helping our products to be highly attractive and competitive.

You should be keen in clean and artful design and be able to translate high-level requirements into interaction flows and artifacts, creating beautiful, intuitive, and functional user interfaces.

UI Designer responsibilities are:

• Work together with product management and engineering to build innovative solutions for the product direction, visuals and experience

• Participate in all visual design stages from concept to final hand-off to engineering

• Develop original ideas that bring simplicity and user friendliness to complex design roadblocks

• Prepare wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas

• Discuss designs and key milestone deliverables with peers and executive level stakeholders

• Perform user research and evaluate user feedback

• Set design guidelines, best practices and standards

• Stay up-to-date with the latest UI trends, techniques, and technologies

UI Designer requirements are:

• 2+ years' experience of working on a UI Designer position

• Profound UI design skills with a solid portfolio of design projects

• Significant experience in creating wireframes, storyboards, user flows, process flows and site maps

• Significant experience with Photoshop, Illustrator, OmniGraffle, or other visual design and wire-framing tools

• Good practical experience with HTML, CSS, and JavaScript for rapid prototyping.

• Strong visual design skills with good understanding of user-system interaction

• Strong presentational and team player abilities

• Strong problem-solving skills with creative approach

• Experience of working in an Agile/Scrum development process

• BS or MS degree in Human-Computer Interaction, Interaction Design, or other related area

Job Title – Video Editor

Summary: We are looking for a Video Editor responsible for designing and editing compelling videos for Moxielash’s digital and social media platforms. This position is remote and contract

Essential Functions

Create and edit videos for the company’s website, social media or other digital channels.

Trim, edit, add filters, text or voice overlay and apply other custom after-effects as required.

Create video content optimized for Facebook and Instagram customer engagements.

Create ads and marketing videos for Facebook and Instagram and other social media.

Collaborate with other teams to develop visual storytelling in campaign video collaterals.

Edit videos for professional post-production touch-ups and after-effects.

Maintain consistent visual imagery language across all platforms. Adhere to brand style guides while creating/ editing corporate videos.

Perform necessary quality controls for all videos with extensive attention to detail. Ensure color correction, white balance, and other general video quality enhancements.

Catalog and maintain a centralized repository of indexed video assets.

Perform sundry other related tasks as assigned.

Experience And Qualifications

Required

• 3-5 years of professional video editing and post-production experience.
• Advanced Proficiency in ENTIRE Adobe Creative Suite (Premier Pro, Media Encoder, etc).
• Expertise in creating videos optimized for Instagram and Facebook ads.
• Strong proven acumen for visual storytelling and creation of immersive engaging content.
• Solid understanding of form, lighting, composition, color management, hi-resolution retouching, and video optimization techniques for web viewing across devices.

• Strong creative background with a focus on storytelling.
• High level of attention to detail, creativity, and structured approach.
• Superior time management and prioritization skills.
• Ability to work as part of a team and across different functions.
• Strong interpersonal skills. Excellent communication skills.
• Result-oriented, motivated, self-starter attitude. Strong personal and work ethics.

Academic Qualifications

Bachelor’s degree in Film, Communication, Visual Media or relevant field; can be offset by extensive experience in similar role.

Preferred

Prior experience with e-commerce retailers preferred.

Prior experience in the Cosmetic & Beauty industry a big plus.

BONUS if you...

Love a close-knit family feel.

Are passionate and excited about the beauty industry.

Like to have a laugh and have fun!

Enjoy reading books and learning.

Thrive in a fast-moving, agile and dynamic work environment.

Turn your video ON during zoom meetings so we can see you!

About the Search Engine Optimization (SEO) Specialist position:

We are looking for an SEO/SEM expert to manage all activities in the areas of search engine optimization and marketing.

The SEO Specialist is responsible for managing all SEO activities including but not limited to: content strategy, link building and keyword strategy. This skilled management is what we need in order to increase rankings on all major search networks. Your charge will also be management of all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Search Engine Optimization (SEO) Specialist responsibilities are:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyze website analytics and PPC initiatives and campaigns

• Carefully manage budgets for campaigns, remaining on budget with the ability to estimate monthly costs as well as remedy any discrepancy that may arise.

• Optimize copy and landing pages for search engine marketing

• Continually perform keyword discovery, expansion, and optimization

• Research and implement search engine optimization recommendations

• Research and analyze competitor advertising links

• Conceptualize and execute link building strategy

• Ensure newly developed code meets SEO best practices by working with the development team

• Drive SEO in content creation and programming by collaborating with editorial and marketing teams

• Search for opportunities to optimize website architecture, content, linking and other factors in the interest of improving SEO positions for target keywords.

Search Engine Optimization (SEO) Specialist requirements are:

• Proven SEO experience

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

• Sound comprehension of performance marketing, conversion, and online customer acquisition

• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

• Experience using, reading, and understanding bid management tools such as Click Equations, Marin, Kenshoo, and Search Ignite

• Experience with A/B and multivariate experiments

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Knowledge of ranking factors and search engine algorithms

• Continually current on latest trends and best practices in SEO and SEM

• BS/MS degree in a quantitative, test-driven field

Job Title – Video Editor

Summary:We are looking for a Video Editor responsible for designing and editing compelling videos for Moxielash’s digital and social media platforms. This position is remote and contract. This is a paid internship.

Essential Functions

Create and edit videos for the company’s website, social media or other digital channels.

Trim, edit, add filters, text or voice overlay and apply other custom after-effects as required.

Create video content optimized for Facebook and Instagram customer engagements.

Create ads and marketing videos for Facebook and Instagram and other social media.

Collaborate with other teams to develop visual storytelling in campaign video collaterals.

Edit videos for professional post-production touch-ups and after-effects.

Maintain consistent visual imagery language across all platforms. Adhere to brand style guides while creating/ editing corporate videos.

Perform necessary quality controls for all videos with extensive attention to detail. Ensure color correction, white balance, and other general video quality enhancements.

Catalog and maintain a centralized repository of indexed video assets.

Perform sundry other related tasks as assigned.

Experience And Qualifications

Required

Proficiency in Adobe Premiere Pro, Adobe Media Encoder, Adobe Lightroom and other comparable video editing and post-production software.

Expertise in creating videos optimized for Instagram and Facebook.

Experience in handling social media specific video editor apps like Magisto, InShot, Boomerang, WeVideo, VivaVideo, Hyperlapse etc.

Strong proven acumen for visual storytelling and creation of immersive engaging content.

Solid understanding of form, lighting, composition, color management, hi-resolution retouching, and video optimization techniques for web viewing across devices.

Strong creative background with focus on storytelling.

High level of attention to detail, creativity and structured approach.

Superior time management and prioritization skills.

Ability to work as part of a team and across different functions.

Strong inter-personal skills. Excellent communication skills.

Result oriented, motivated, self-starter attitude. Strong personal and work ethics.

Academic Qualifications

Bachelor’s degree in Film, Communication, Visual Media or relevant field; can be offset by extensive experience in similar role.

Preferred

Prior experience with ecommerce retailers preferred.

Prior experience in the Cosmetic & Beauty industry a big plus.

BONUS if you...

Love a close-knit family feel.

Are passionate and excited about the beauty industry.

Like to have a laugh and have fun!

Enjoy reading books and learning.

Thrive in a fast-moving, agile and dynamic work environment.

Turn your video ON during zoom meetings so we can see you!

JOB TITLE

Public Relations Manager

INTRODUCTION

MoxieLash® is a leader in the ecommerce lash space, with an 8 figure yearly digital advertising spend. We are the company that brought the Magnetic Eyelashes & Eyeliner to the world (2018) and created the all new Lashies by MoxieLash (2020), a no magnet, no glue lash solution that comes with a clear bonding eyeliner. We are a fully remote, cloud based organization with a team of over 50 individuals. Our team is smart, fast, agile, self-accountable and collaborative. We are growing into a much bigger beauty brand, with multiple innovative product categories.

Job Summary

We are seeking to hire a public relations manager who will be responsible for building and maintaining a positive image for our company. You will be in charge of establishing and maintaining relationships with consumer, community, employee, and public interest groups by writing press releases and other media communications, responding to requests for information and press conferences, and coaching client representatives in the correct way of communicating with the public and with clients.

To be successful in this role, you will need a deep understanding of consumer marketing. You will also need excellent written and verbal communication skills. Previous experience in handling a press conference is also an advantage.

Public Relations Responsibilities:

• Responding to requests for information release or press conference from the media or designating a spokesperson or source of information.
• Establishing and maintaining relationships with consumer, community, employee, and public interest groups.
• Writing press releases and other media communications to promote clients.
• Planning or directing the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments.
• Coaching client representatives in effective communication with the public and employees.
• Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.
• Preparing and editing organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences.
• Updating and maintaining Web content.
• Conferring with managers to identify trends and group interests and providing advice on business decisions.

Public Relations Requirements:

• Bachelor degree in journalism, PR, marketing or related field.
• 7+ Years In the Beauty Industry
• Experience handling a press conference.
• Excellent written and verbal communication skills.
• Ability to pitch to media.
• Knowledge of consumer marketing.
• An ability to work on big strategy plans as well as day-to-day tasks.
• Ability to think both creatively and strategically.
• Ability to run PR campaigns that deliver measurable results and meet objectives.
• Deadline-oriented, inquisitive, with great follow-up and reporting skills.
• Creativity in securing coverage and buzz with traditional outlets.
• Understanding of social media and solid experience working with bloggers.
• Project and budget management skills.
• Responds well under pressure with strict time limit.
• Quick and enthusiastic learner.

PREFERRED

• MBA degree is a plus.

BONUS IF YOU…

• Love a close-knit family feel.
• Are passionate and excited about the beauty industry.
• Like to have a laugh and have fun!
• Enjoy reading books and learning.
• Thrive in a fast-moving, agile and dynamic work environment.
• Turn your video ON during zoom meetings so we can see you!

Job Title – Consumer Behavior- Intern

Ready to do your summer internship with the leading eCommerce brand in the world of beauty innovation? We at MoxieLash are looking for an energetic, creative, and diligent Consumer Behavior Intern. This is a paid internship.

During your internship, we offer you the chance to work directly with our Marketing team. You will be able to help our team with messaging, marketing and analytics as it relates to consumer behavior. As part of this role we will also expect you to explore emerging trends in beauty products (like our market-leading magnetic eyelashes), seek out insights from market research, review competitors’ offerings and brainstorm your recommendations with the team to offer inputs for future marketing innovation.

The lasting professional experience you get and the network you build during this internship will prove invaluable in building your future career in the industry.

Excited? Read on!

Essential Duties & Responsibilities

Gain a thorough understanding of the beauty and cosmetic marketing and consumer behaviour. Explore latest trends in beauty and cosmetic products in line with our areas of expertise. Analyze opportunities for new product placements.

Work with the team on messaging and marketing of products.

Research our target market demographics, focusing on latent needs and price sensitivities. Identify opportunities for offering differentiated products across multiple segments.

Study market research and competitive data. Compare features and advertised values of competing brands. Analyze emerging channels, markets and product categories to explore.

Present recommendations on augmented products through tangible or intangible value-adds to distinguish our offerings from copy-cat/similar products introduced by competition.

Participate in brainstorming and product review sessions with our marketing, R&D, product development and innovation teams.

Position Requirements

Passion for beauty and cosmetic care products.

Strong awareness of emerging trends in the beauty and cosmetic industry.

Strong research skills and structured approach. Efficient time management and prioritization.

Analytical and creative thinking, with an eye for detail. Result driven design thinking approach.

Positive, energetic, can-do attitude. High motivation and ethical standards.

Excellent communication and interpersonal skills. Collaborative and team-player mindset.

You must be currently working towards your PhD, Masters, or Bachelor’s degree in Psychology or a related field.

This is a remote position. Expected tenure is for 3 months, with chances of possible extensions based on performance.

About Us

We are the first to market magnetic eyeliner for magnetic eyelash company. Tuned into and tapped on by the dynamics of the beauty industry trends and demands, MoxieLash is inspired and passionate about leading the world of beauty innovation. Check out our careers page for ongoing opportunities. https://www.moxielash.com/hiring.

MoxieLash is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging an inclusive culture and diversity in the workplace.

Job Title – Graphic Designer

Summary:We are looking for a talented Graphic Designer with proven expertise in creation of digital assets, social media content and packaging design.

This is a remote position. Can be based anywhere in the US. Contract to hire

Essential Functions

Create market-ready imagery, packaging, marketing collateral's and digital content.

Design and provide creative leadership to product packaging.

Own and develop production-ready artwork for product packaging.

Create branded marketing collaterals for digital and print media.

Create custom digital and print advertising materials including illustrations, infographics, brochures, handouts, banners, tradeshow materials and other visual assets.

Create engaging corporate content for social media including images, videos and animations..

Assist in the creation of corporate presentations. Collaborate with external agencies as needed.

Lead design concepts, layouts, mock-up’s and detailed drawings for brand assets.

Ensure adherence to design standards for all in-house and agency graphic designs and assets.

Create and maintain an archive of organizational visual assets including images, photos, design files, videos, illustrations and other branded content.

Support other stakeholders and perform other graphic design activities as assigned.

Experience And Qualifications

Required

3+ years of graphic design experience.

Extensive portfolio of design assets across digital and print media.

Demonstrated experience in designing and creation of product packaging.

In-depth knowledge of various packaging materials and standards.

Expert level fluency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, After Effects). Proficient with Adobe Creative Cloud.

Proficient with PowerPoint, Prezi, Canva and other presentation programs.

Working knowledge of CMS and HTML design.

Ability to multi-task and prioritize across projects.

Ability to communicate with multiple stakeholders in a fast paced environment.

High motivation and ethical standards.

Academic Qualifications

Bachelor’s degree or equivalent. May be offset by substantial relevant experience.

Preferred

Prior experience in consumer goods or cosmetic & beauty industry an advantage.

JOB TITLE

CONTENT DIRECTOR & STRATEGIST

INTRODUCTION

MoxieLash® is a leader in the ecommerce lash space, with an 8 figure yearly digital advertising spend. We are the company that brought the Magnetic Eyelashes & Eyeliner to the world (2018) and created the all new Lashies by MoxieLash (2020), a no magnet, no glue lash solution that comes with a clear bonding eyeliner. We are a fully remote, cloud based organization with a team of over 50 individuals. Our team is smart, fast, agile, self-accountable, and collaborative. We are growing into a much bigger beauty brand, with multiple innovative product categories.

Job Summary

The Content Director & Strategist provides influence and oversight over the execution of all content and content strategies. This is a senior executive role reporting to the CEO.

Who You Are

You’re a creative leader who knows how to strategize, oversee, and lead our in-house content creation activities from ideation to execution. You will:

Oversee our Content Management System so that all of our content assets are well-organized, searchable, easy to access, and fit our brand identity.

Work with all paid & organic performance channels to identify and organize a content requirement spec sheet.

Create & manage a content roadmap on a 2 week cadence, as coordinated with the MoxieLash marketing strategy, in order to deliver content assets to each of the performance channels on brand and on time.

This role will manage all performance video editors (up to 6) and graphic designers (up to 4) for all content social and paid content needs. The editors & designers will operate on a weekly cadence with a set delivery cadence and will be judged on the performance of their content work in performance channels. Having hands on content creation experience for this role is a big plus.

Set content creation, sourcing, and publication strategy. Lead full cycle development of innovative and on-brand content assets across social media (IG, FB, TikTok, Snapchat, Pinterest) and paid advertisements (IG/FB, YT, Snap, Tik) to deliver for on going promotions and bi-weekly campaigns. Ensure brand cohesion and superior user experience.

Manage and lead the in-house content team consisting of video editors and designers Coach, mentor and develop the content team. Drive conversion driven results.

Write briefs, commission and study competitive analysis; implement approved recommendations.

Work with content creation sources (influencers, internal/exetneral content creators (including customers) and monthly on-site content productions (typically happening in LA & SD) to deliver on performance content requirement needs as determined by this strategy role (you).

Review ads library daily and make content requests. Liaison with internal teams, influencers and external agencies, as required, for best-in-class, branded content. Optimize ROI.

Establish industry standard processes in the content department. Ensure adherence.

Identify improvement areas. Provide periodic reports on relevant metrics to the executive team.

This role will report into the head of performance marketing with dotted lines to the creative director whom reports to the head of brand.

EXPERIENCE AND QUALIFICATIONS REQUIRED

• 8-10 years of experience in development and execution of integrated and innovative content campaigns in the Digital Marketing and/or eCommerce marketplace, ideally in cosmetic goods or consumer industry. At least 3 years in a leadership role.
• Demonstrable experience in driving ad strategy. Strategic vision with deep knowledge of latest trends and developments in the digital content space.
• Strong background in content management, digital advertisements, and social media.
• Experience running creative content teams across various digital marketing channels.
• Up to date on creative content trends, visual language best practices and various design styles. Familiarity with Adobe Creative Suite including InDesign, Adobe Premier, Photoshop, Illustrator etc. Basic understanding of digital marketing channels, tactics & strategies (SEO, PPC, Display).
• Excellent leadership and organizing skills. High motivation and ethical standards.
• Strategic and creative thinking; outstanding communication and interpersonal skills.
• Ability to communicate with and influence executive positions. Result driven attitude.
• ACADEMIC QUALIFICATIONS
• BSc/BA in Business Administration, Marketing and Communications or comparable field. May be offset by outstanding experience in relevant field and/or role.

PREFERRED

• MBA degree is a preferred.
• Previous experience in either consumer goods or cosmetic & beauty industry preferred.
• Previous leadership roles in Digital Marketing and/ or eCommerce majors an advantage.

BONUS IF YOU…

• Love a close-knit family feel.
• Are passionate and excited about the beauty industry.
• Like to have a laugh and have fun!
• Enjoy reading books and learning.
• Thrive in a fast-moving, agile, and dynamic work environment.
• Turn your video ON during zoom meetings so we can see you!

SOCIAL MEDIA DIRECTION

INTRODUCTION

MoxieLash® is a leader in the ecommerce lash space, with an 8 figure yearly digital advertising spend. We are the company that brought the Magnetic Eyelashes & Eyeliner to the world (2018) and created the all new Lashies by MoxieLash (2020), a no magnet, no glue lash solution that comes with a clear bonding eyeliner. We are a fully remote, cloud-based organization with a team of over 50 individuals. Our team is smart, fast, agile, self-accountable, and collaborative. We are growing into a much bigger beauty brand, with multiple innovative product categories.

Job Summary

Lead all social media activities including targeted account building, audience development, user acquisition, community management and cross-platform brand adherence.

Own social media strategy. Collaborate with all stakeholders to ensure adherence. Build and continuously refine strategy across key identified platforms to drive engagement.

Oversee creation of focussed, curated content, and engaged narrative on social media. Champion integrated social media content development across different functions.

Plan and monitor paid campaigns on social media. Continuously evaluate performance.

Direct cross-functional efforts for maximizing organic and inorganic traffic generation.

Own budget for social media initiatives. Ensure maximization of ROI across target platforms.

Oversee data driven social media campaign analysis to distillate actionable insights. Provide periodic reports to executive leadership team.

Ensure social media team stays up to date on new market and community trends. Recalibrate social media approach as necessary to stay on top of emerging markets and technologies.

EXPERIENCE AND QUALIFICATIONS REQUIRED

• 8-10 years of experience in development and execution of integrated and innovative content campaigns in the Digital Marketing and/or eCommerce marketplace, ideally in cosmetic goods or consumer industry. At least 3 years in a leadership role.
• Demonstrable experience in driving ad strategy. Strategic vision with deep knowledge of latest trends and developments in the digital content space.
• Strong background in content management, digital advertisements, and social media.
• Experience running creative content teams across various digital marketing channels.
• Up to date on creative content trends, visual language best practices and various design styles. Familiarity with Adobe Creative Suite including InDesign, Adobe Premier, Photoshop, Illustrator etc. Basic understanding of digital marketing channels, tactics & strategies (SEO, PPC, Display).
• Excellent leadership and organizing skills. High motivation and ethical standards.
• Strategic and creative thinking; outstanding communication and interpersonal skills.
• Ability to communicate with and influence executive positions. Result driven attitude.
• ACADEMIC QUALIFICATIONS
• BSc/BA in Business Administration, Marketing and Communications or comparable field. May be offset by outstanding experience in relevant field and/or role.

PREFERRED

• MBA degree is a preferred.
• Previous experience in either consumer goods or cosmetic & beauty industry preferred.
• Previous leadership roles in Digital Marketing and/ or eCommerce majors an advantage.

BONUS IF YOU…

• Love a close-knit family feel.
• Are passionate and excited about the beauty industry.
• Like to have a laugh and have fun!
• Enjoy reading books and learning.
• Thrive in a fast-moving, agile, and dynamic work environment.
• Turn your video ON during zoom meetings so we can see you!

Job Title – Content Manager-Remote

Summary:We are looking for a Content Manager responsible for managing content across our eCommerce and social media platforms.

*This is a remote Contract position.*

Essential Functions

Manage creation, editorial actions, and publication of the organizational digital contents.

Ensure engaging, focused, and consistent brand messaging for all contents created and published across website, blogs, and social media. Manage the content creation team.

Develop and manage a focused content strategy, with necessary platform specific optimizations. Collaborate with internal and external stakeholders.

Develop and implement content calendars for the organization’s digital initiatives.

Actively monitor performance of published content across all social media channels.

Actively gather customer feedback and take requisite steps to incorporate in messaging.

Track content performance for optimized ROI. Monitor and report on applicable KPI’s.

Manage time, effort, schedule, and cost budgets of the content creation team.

Monitor external agency output and performance for outsourced content generation.

Experience And Qualifications

Required

5+ years of content creation and management experience. Hands-on experience in content creation, content distribution, audience engagement, social media, and digital marketing.

Excellent understanding of content strategy, platforms, and channels.

Prior experience in leading a team of content writers and editors.

Advanced project management skills. Ability to collaborate across teams.

Advanced knowledge of productivity tools like Slack, Trello, Asana.

Knowledge of SEO principles (landing pages, keyword optimization, copy-writing, etc.) and web analytics (e.g. WordPress, Google Analytics, Google Keyword Planner).

High level of attention to detail, creativity, and structured approach.

Superior time management and prioritization skills. Result driven design thinking mindset. Experience in multi-agency collaboration.

Analytical and creative thinking; outstanding communication and interpersonal skills.

Academic Qualifications

Bachelor’s degree in communication, journalism, liberal arts or relevant field; can be offset by extensive experience in similar role.

Preferred

Prior experience with eCommerce retailers preferred.

Prior experience in the Cosmetic & Beauty industry a big plus.

MBA degree an advantage.

BONUS if you...

1. Love a close-knit family feel.
2. Are passionate and excited about the beauty industry.
3. Like to have a laugh and have fun!
4. Enjoy reading books and learning.
5. Thrive in a fast-moving, agile and dynamic work environment.
6. Turn your video ON during zoom meetings so we can see you!

Digital Art Director (Contract role)

JOB SUMMARY

Seeking a hands-on Digital Art Director who has a passion for design and the creative development process. You will be the design lead for the ongoing creative production of digital marketing campaigns to drive business growth. You’ll partner with cross functional stakeholders to develop and execute conceptual work that delivers on the expectations of the consumer. You will be responsible for taking digital marketing objectives from a brief and translating them by way of impeccable quality across all creative output.

The position requires the ability to serve as a thought-partner to the Creative Director and be a breakthrough creative in the beauty industry. This is a real hands-on opportunity and requires a personality that is a blend both digital art direction and implementation. This is a remote position and can be based anywhere in the US.

ESSENTIAL FUNCTIONS

• Must be able to partner with lead copywriter to create & pitch 360° digital campaigns & landing page concepts in both low- and high-fidelity.
• Must be able to partner with photo/video producers & social media managers to provide prescriptive art direction decks to photographers, videographers, prop stylists, models and influencers. These include creating photo moodboards, video storyboards, and retouching notes hands-on.
• Must be able to partner with video post-production editors and sound to provide campaign-specific art direction and create video assets.
• Supports the Creative Director with the brand development process by getting hands-on in producing, updating, and building the brand style guide in line with brand strategy.
• Supports the Creative Director in developing the digital creative strategy & driving its execution as needed, creating a holistic digital creative that can be dispersed into various digital mediums and translated across all digital touchpoints of the brand.
• Ensures that all digital designs adhere to brand guidelines with minimal guidance.
• Fosters strong partnerships with digital marketing and cross-functional teams; leading collaboration/working sessions to drive new ideas/solutions.
• Responsible for impeccable quality across all digital creative output.

QUALIFICATIONS

• Track record of success in a digitally driven creative environment within beauty brands.
  
• Strong communication skills both written and verbal.
• Highly developed design sense and desire to produce elevated, brand-building, and innovative work. Active learner - staying ahead of industry, design, social media trends and technology.
• Superior organization and time management skills.
• Ability to excel in a fast-paced environment and manage multiple projects from concept to completion under varying time constraints.
• Excellent type/design skills, and conceptual design skills.
• Possesses an excellent knowledge of design software - including In-Design, Illustrator, Photoshop, and UX Prototyping tools.
• 7+ years in a highly productive creative environment.
• B.A. in Graphic Design or fine art from a design/art school. (4 years of combined college education and work experience may be substituted for a college degree)

Job Title – Social Media Manager

Summary:We are looking for a Social Media Manager who will be responsible for developing and executing on social media strategy. We want this person to be able to own, run and grow the company’s social media marketing initiatives independently with drive and deliver results.

The ideal candidate should be a social media pro with clear understanding of best practices in creation and management of content and campaigns across different social media platforms.

*This is a remote position*

Essential Functions

Content creation and daily management for social media channels like Instagram, Facebook, TikTok, YouTube, and Twitter with focus on Instagram as the primary platform.

Regular ongoing nurturing and responses to comments and messages.

Create and execute content calendar for all social channels that support other digital marketing initiatives.

Manage and monitor all social media conversations. Protect brand image in social media landscape through proactive engagement with followers and prospects.

Create content that is on-brand yet also unique and innovative.

Frequently test different formats and strategies to continuously optimize results and engage current and new audiences..

Build awareness, buzz and affinity around the brand and any relevant marketing initiatives.

Use social media analysis tools to create KPI’s and consistently track to quantify growth and success of social media strategies and initiatives.

Track social media budget to maximize return on investment across target platforms. Provide periodic reports to the executive leadership team.

Stay up to date with emerging social media trends, audience preferences. Research, recommend and implement changes as appropriate.

Experience And Qualifications

Required

2+ years of hands-on experience in social media management, with at least overall 4 years of experience in content creation for social media or digital marketing initiatives.

Proven proficiency and active involvement in social media platforms, with demonstrable expertise in Instagram strategy.

Hands-on expertise in creating static and dynamic social media content for target platforms.

Awareness of and experience in using appropriate social media management KPI’s and tools.

Awareness of emerging social media trends and best practices. Ability to communicate with and influence senior management positions. High motivation and ethical standards.

Analytical and creative thinking; outstanding communication and interpersonal skills.

Proficiency with Google Drive (Adobe Creative Suite is a bonus).

Academic Qualifications

BSc/BA in Business Administration, Marketing and Communications or comparable field. May be offset by commensurate experience.

BONUS if you...

1. Love a close-knit family feel.
2. Are passionate and excited about the beauty industry.
3. Like to have a laugh and have fun!
4. Enjoy reading books and learning.
5. Thrive in a fast-moving, agile and dynamic work environment.
6. Turn your video ON during zoom meetings so we can see you!

Job Title – Performance Marketing Manager

Summary:We are looking for a Performance Marketing Manager to optimize the ROI of Moxielash’s digital marketing efforts. This position is remote and can be based any where is the US.

Essential Functions

Manage and coordinate internal performance marketing initiatives with relevant functions.

Manage external stakeholders related to performance marketing, including agencies, social influencers, complimentary merchant partnerships, and remarketing ad managers

Collaborate on high performing content magnets. Lead direction on copy, design, strategy, targeting, testing and analysis of ad and performance campaigns.

Use relevant tools to analyze traffic data and glean insights. Measure campaign effectiveness.

Implement data driven decisions; measure performance from brand reach to conversion rate.

Meet and improve on performance KPI’s like CPA, CPL, CPC, CPM. Analyze ROI per campaign and recommend modifications to budgeted advertisement spend and relative allocation.

Track effectiveness of multichannel marketing programs (e.g. webinar, podcast, email, blogs, events). Propose and implement improvements.

Manage paid media agency partners; explore emerging channels and trends (e.g. AR, VR).

Present key findings and best practices to stakeholders and executive management.

Experience And Qualifications

Required

3-5 years of relevant experience in similar role in the Digital Marketing and/or eCommerce marketplace, ideally in cosmetic goods or consumer industry.

Strategic vision with deep knowledge of latest trends and developments in the digital industry.

Hands-on experience in multi-channel marketing, handling of affiliates and agencies.

Hands-on experience in performance marketing platforms, such as HubSpot and BuzzSumo.

Hands-on experience in PPC advertising (Google AdWords, Facebook Ads, etc.).

Advanced knowledge of SEO principles (landing pages, keyword optimization, copywriting, etc.) and web analytics (e.g. Google Analytics, WebTrends etc.) including Google AdWords.

Strong analytical skills and a data-driven approach to problem-solving.

Excellent leadership and organizing skills. Result driven detail oriented attitude.

Analytical and creative thinking; outstanding communication and interpersonal skills. Ability to communicate with and influence senior executive positions.

High levels of motivation and ethical standards.

Academic Qualifications

BSc/BA in Business Administration, Marketing and Communications or comparable field. May be offset by outstanding experience in relevant field and/or role.

Preferred

MBA degree is a preferred.

Professional chartered marketer (CIM) is a plus.

Familiarity with AI/ machine learning/ statistical tools (e.g. R, Stata, Python) is an advantage.

BONUS if you...

Love a close-knit family feel.

Are passionate and excited about the beauty industry.

Like to have a laugh and have fun!

Enjoy reading books and learning.

Thrive in a fast-moving, agile and dynamic work environment.

Turn your video ON during zoom meetings so we can see you!

Summary:We are looking for an eCommerce manager who is knowledgeable on Shopify and has experience in handling ecommerce Shopify projects.

*This is a remote position.*

Essential Functions

Drive successful execution and delivery of eCommerce Shopify projects.

Manage creation and maintenance of highly converting Shopify stores for e-commerce retail, including the creation of Shopify theme(s) and landing pages from scratch.

Use best-in-class strategies to ensure e-commerce growth. Ensure the online shopping experience is backed by a stable eCommerce platform. Initiate design changes and manage the implementation of conversion optimization best practices.

Implement e-commerce marketing tools like promo codes, online coupons, event-driven flash sales, customer-centric online messaging etc.

Collaborate with stakeholders to lead requirements gathering and analysis. Coordinate with various departments on day-to-day operations.

Keep up to date with emerging trends and technologies. Evaluate current processes, identify and implement improvements.

Update leadership on project status. Report on key metrics to the management team.

Experience And Qualifications

Required

Minimum 5 years of experience in the B2C online marketplace, familiarity with eCommerce order fulfillment process.

Strong knowledge of Shopify platform. Prior experience in managing Shopify implementation.

Extensive knowledge in industry-standard eCommerce concepts, technologies, development frameworks, tools, and 3rd party platforms.

Functional understanding of PHP/HTML/CSS/JavaScript/Shopify Liquid/React JS/Git.

Strong work ethics with the ability to coordinate with internal and external stakeholders.

High motivational levels, ability to multi-task, prioritize and take ownership.

Excellent oral and written business communication skills including business presentations.

Academic Qualifications

BA or equivalent from a recognized educational institution; can be offset by commensurate industry experience in a similar role.

PREFERRED

MBA degree preferred.

Prior experience in a similar role with eCommerce retailers preferred.

BONUS if you...

1. Love a close-knit family feel.
2. Are passionate and excited about the beauty industry.
3. Like to have a laugh and have fun!
4. Enjoy reading books and learning.
5. Thrive in a fast-moving, agile and dynamic work environment.
6. Turn your video ON during zoom meetings so we can see you!

JOB TITLE

Marketing Manager (Customer Retention)

INTRODUCTION

MoxieLash® is a leader in the ecommerce lash space, with an 8 figure yearly digital advertising spend. We are the company that brought the Magnetic Eyelashes & Eyeliner to the world (2018) and created the all new Lashies by MoxieLash (2020), a no magnet, no glue lash solution that comes with a clear bonding eyeliner. We are a fully remote, cloud based organization with a team of over 50 individuals. Our team is smart, fast, agile, self accountable and collaborative. We are growing into a much bigger beauty brand, with multiple innovative product categories.

Job Summary

The Marketing Manager (Customer Retention) will analyze customer journey data across the sales funnel and leverage multi-channel campaigns to engage high LTV customer through targeted win-back/ retention programs and automated email/SMS marketing campaigns.

Who You Are

You’re a savvy marketing manager who knows how to increase customer retention through email/SMS marketing focussed on target segments, including but not limited to, ones based on demographic properties, spending propensity, behavioral patterns, and past campaign re-engagement metrics. You will:

Drive proactive customer engagement across the sales funnel, at various touchpoints of the customer journey.

Leverage marketing intelligence to analyze customer data. Prioritize segments for retention efforts backed by analysis of data-driven models.

Glean data-driven insights to curate focussed campaigns for the target segments. Create personalized messaging through email and SMS campaigns.

Leverage marketing automation tools for optimizing email campaign open rates and ROI. Use micro-segmentation and attribution reporting to maximize audience engagement.

Arrest churn rate through active email/SMS campaign interventions. Promote win-back strategies to bring back identified dormant, inactive, or at-risk customers.

Set up autoresponders, automated email flows and triggered series based on campaign brief. Support messaging integration between social media advertising and email/SMS campaigns.

Monitor progress and submit periodic and ad-hoc performance reports to the executive team.

EXPERIENCE AND QUALIFICATIONS REQUIRED

• 3- 5 years of experience in email/SMS marketing with in-depth expertise in Klaviyo or any other comparable email marketing e-commerce tool/platform.
• Demonstrable experience in driving customer centric win-back/retention programs.
• Strong background in data driven decision making based on analytical models and tools.
• Strong expertise in core email marketing features like segmentation, personalization, A/B testing and tracking of email campaigns.
• Experience in creation of customized content, templates and workflows using Klaviyo, or equivalent. Solid grasp of email marketing buzzwords and CAN-SPAM regulations.
• Strong understanding of eCommerce market place, creation of sales funnels, multi-channel campaigns, marketing automation tools and email campaign best-practices.
• Digitally savvy and keen to leverage emerging trends.
• Positive customer-oriented attitude, high motivation, and ethical standards.
• Analytical and creative thinking; outstanding communication and interpersonal skills. Ability to communicate with and influence multi-level stakeholders across functions.
• ACADEMIC QUALIFICATIONS
• BSc/BA in Business Administration, Marketing and Communications or comparable field.

PREFERRED

• MBA degree is a plus.
• Knowledge of deliverability tools, Google Analytics and other ESP’s is a plus.

BONUS IF YOU…

• Love a close-knit family feel.
• Are passionate and excited about the beauty industry.
• Like to have a laugh and have fun!
• Enjoy reading books and learning.
• Thrive in a fast-moving, agile and dynamic work environment.
• Turn your video ON during zoom meetings so we can see you!

Community Manager

INTRODUCTION

MoxieLash® is a leader in the e-commerce lash space, with an 8 figure yearly digital advertising spend. We are the company that brought the Magnetic Eyelashes & Eyeliner to the world (2018) and created the all-new Lashies by MoxieLash (2020), a no magnet, no glue lash solution that comes with a clear bonding eyeliner. We are a fully remote, cloud-based organization with a team of over 50 individuals. Our team is smart, fast, agile, self-accountable, and collaborative. We are growing into a much bigger beauty brand, with multiple innovative product categories.

Job Summary

The Community Manager will be responsible for growing, managing, and delighting an engaged community of MoxieLash® patrons. Responsibilities will also include overall coordination and execution of our corporate Facebook Live sessions.

Who You Are

You’re an energetic, detail-oriented, social media savvy professional with extensive experience in nurturing online user communities and coordinating social media community engagement events like professional Facebook Live sessions. You will:

Develop, manage, and grow online channels for community engagement. Respond to chats, DM’s, social media messages and queries. Meaningfully engage regularly and effectively, moderate community discussions, and promote the MoxieLash brand in social media platforms.

Monitor and analyze community messages, feedback, and content performance to continuously improve relevance, quality, tone, and reach.

Identify and nurture online brand champions and advocates across various social media forums. Engage with influencers in the target communities to build excitement on MoxieLash offerings.

Coordinate with the content and social media teams to augment published/shared content, improve distribution frequency, and finetune community engagement processes for optimal ROI.

Own logistical details and ensure smooth broadcast of MoxieLash’s Facebook Live sessions. Manage all coordination to address optimal client engagement during such sessions, paying close attention to reactions, comments, and shares during the live-feed event.

Support the Facebook Live initiators with associated coordination activities like sending out invitations, scheduling, announcing, or sending reminders for a proposed event. Crosspost the Facebook Live feed to multiple pages. Embed the Face Live stream on our webpage for increasing target audience catchment.

EXPERIENCE AND QUALIFICATIONS REQUIRED

• - 1-3 years as an online community manager on social media with extensive experience in coordinating corporate Facebook Lives.
• - Well versed in commonly used large social media platforms and expert on the unique nuances of the typical user communities in each of them.
• - High social intelligence with exceptional relationship building and communication skills.
• - Keen eye for content trends and proven acumen to engage user communities in productive conversations, deftly promoting the parent brand in community discussions.
• - Strong in-depth knowledge of the Facebook platform. Awareness of latest tool and features like Live Producer for best-in-class Facebook Live performance.
• - Expert level familiarity with various encoders and livestream event audio-visual tools that can augment Facebook Live performance.
• - Strong work ethics with ability to coordinate with multi-level stakeholders.
• - High motivational levels, ability to multi-task, prioritize and take ownership.
• - ACADEMIC QUALIFICATIONS
• - BA in communications, public relations, or marketing or equivalent from a recognised institution; can be offset by commensurate industry experience in similar role.

PREFERRED

• - Prior experience in similar role with eCommerce retailers preferred.

BONUS IF YOU…

• - Love a close-knit family feel.
• - Are passionate and excited about the beauty industry.
• - Like to have a laugh and have fun!
• - Enjoy reading books and learning.
• - Thrive in a fast-moving, agile and dynamic work environment.
• - Turn your video ON during zoom meetings so we can see you!