Job Title – Social Media Manager

Summary:We are looking for a Social Media Manager who will be responsible for developing and executing on social media strategy. We want this person to be able to own, run and grow the company’s social media marketing initiatives independently with drive and deliver results.

The ideal candidate should be a social media pro with clear understanding of best practices in creation and management of content and campaigns across different social media platforms.

*This is a remote position*

Essential Functions

Content creation and daily management for social media channels like Instagram, Facebook, TikTok, YouTube, and Twitter with focus on Instagram as the primary platform.

Regular ongoing nurturing and responses to comments and messages.

Create and execute content calendar for all social channels that support other digital marketing initiatives.

Manage and monitor all social media conversations. Protect brand image in social media landscape through proactive engagement with followers and prospects.

Create content that is on-brand yet also unique and innovative.

Frequently test different formats and strategies to continuously optimize results and engage current and new audiences..

Build awareness, buzz and affinity around the brand and any relevant marketing initiatives.

Use social media analysis tools to create KPI’s and consistently track to quantify growth and success of social media strategies and initiatives.

Track social media budget to maximize return on investment across target platforms. Provide periodic reports to the executive leadership team.

Stay up to date with emerging social media trends, audience preferences. Research, recommend and implement changes as appropriate.

Experience And Qualifications

Required

2+ years of hands-on experience in social media management, with at least overall 4 years of experience in content creation for social media or digital marketing initiatives.

Proven proficiency and active involvement in social media platforms, with demonstrable expertise in Instagram strategy.

Hands-on expertise in creating static and dynamic social media content for target platforms.

Awareness of and experience in using appropriate social media management KPI’s and tools.

Awareness of emerging social media trends and best practices. Ability to communicate with and influence senior management positions. High motivation and ethical standards.

Analytical and creative thinking; outstanding communication and interpersonal skills.

Proficiency with Google Drive (Adobe Creative Suite is a bonus).

Academic Qualifications

BSc/BA in Business Administration, Marketing and Communications or comparable field. May be offset by commensurate experience.

BONUS if you...

1. Love a close-knit family feel.
2. Are passionate and excited about the beauty industry.
3. Like to have a laugh and have fun!
4. Enjoy reading books and learning.
5. Thrive in a fast-moving, agile and dynamic work environment.
6. Turn your video ON during zoom meetings so we can see you!

Job Title – Performance Marketing Manager

Summary:We are looking for a Performance Marketing Manager to optimize the ROI of Moxielash’s digital marketing efforts. This position is remote and can be based any where is the US.

Essential Functions

Manage and coordinate internal performance marketing initiatives with relevant functions.

Manage external stakeholders related to performance marketing, including agencies, social influencers, complimentary merchant partnerships, and remarketing ad managers

Collaborate on high performing content magnets. Lead direction on copy, design, strategy, targeting, testing and analysis of ad and performance campaigns.

Use relevant tools to analyze traffic data and glean insights. Measure campaign effectiveness.

Implement data driven decisions; measure performance from brand reach to conversion rate.

Meet and improve on performance KPI’s like CPA, CPL, CPC, CPM. Analyze ROI per campaign and recommend modifications to budgeted advertisement spend and relative allocation.

Track effectiveness of multichannel marketing programs (e.g. webinar, podcast, email, blogs, events). Propose and implement improvements.

Manage paid media agency partners; explore emerging channels and trends (e.g. AR, VR).

Present key findings and best practices to stakeholders and executive management.

Experience And Qualifications

Required

3-5 years of relevant experience in similar role in the Digital Marketing and/or eCommerce marketplace, ideally in cosmetic goods or consumer industry.

Strategic vision with deep knowledge of latest trends and developments in the digital industry.

Hands-on experience in multi-channel marketing, handling of affiliates and agencies.

Hands-on experience in performance marketing platforms, such as HubSpot and BuzzSumo.

Hands-on experience in PPC advertising (Google AdWords, Facebook Ads, etc.).

Advanced knowledge of SEO principles (landing pages, keyword optimization, copywriting, etc.) and web analytics (e.g. Google Analytics, WebTrends etc.) including Google AdWords.

Strong analytical skills and a data-driven approach to problem-solving.

Excellent leadership and organizing skills. Result driven detail oriented attitude.

Analytical and creative thinking; outstanding communication and interpersonal skills. Ability to communicate with and influence senior executive positions.

High levels of motivation and ethical standards.

Academic Qualifications

BSc/BA in Business Administration, Marketing and Communications or comparable field. May be offset by outstanding experience in relevant field and/or role.

Preferred

MBA degree is a preferred.

Professional chartered marketer (CIM) is a plus.

Familiarity with AI/ machine learning/ statistical tools (e.g. R, Stata, Python) is an advantage.

BONUS if you...

Love a close-knit family feel.

Are passionate and excited about the beauty industry.

Like to have a laugh and have fun!

Enjoy reading books and learning.

Thrive in a fast-moving, agile and dynamic work environment.

Turn your video ON during zoom meetings so we can see you!

Summary:We are looking for an eCommerce manager who is knowledgeable on Shopify and has experience in handling ecommerce Shopify projects.

*This is a remote position.*

Essential Functions

Drive successful execution and delivery of eCommerce Shopify projects.

Manage creation and maintenance of highly converting Shopify stores for e-commerce retail, including the creation of Shopify theme(s) and landing pages from scratch.

Use best-in-class strategies to ensure e-commerce growth. Ensure the online shopping experience is backed by a stable eCommerce platform. Initiate design changes and manage the implementation of conversion optimization best practices.

Implement e-commerce marketing tools like promo codes, online coupons, event-driven flash sales, customer-centric online messaging etc.

Collaborate with stakeholders to lead requirements gathering and analysis. Coordinate with various departments on day-to-day operations.

Keep up to date with emerging trends and technologies. Evaluate current processes, identify and implement improvements.

Update leadership on project status. Report on key metrics to the management team.

Experience And Qualifications

Required

Minimum 5 years of experience in the B2C online marketplace, familiarity with eCommerce order fulfillment process.

Strong knowledge of Shopify platform. Prior experience in managing Shopify implementation.

Extensive knowledge in industry-standard eCommerce concepts, technologies, development frameworks, tools, and 3rd party platforms.

Functional understanding of PHP/HTML/CSS/JavaScript/Shopify Liquid/React JS/Git.

Strong work ethics with the ability to coordinate with internal and external stakeholders.

High motivational levels, ability to multi-task, prioritize and take ownership.

Excellent oral and written business communication skills including business presentations.

Academic Qualifications

BA or equivalent from a recognized educational institution; can be offset by commensurate industry experience in a similar role.

PREFERRED

MBA degree preferred.

Prior experience in a similar role with eCommerce retailers preferred.

BONUS if you...

1. Love a close-knit family feel.
2. Are passionate and excited about the beauty industry.
3. Like to have a laugh and have fun!
4. Enjoy reading books and learning.
5. Thrive in a fast-moving, agile and dynamic work environment.
6. Turn your video ON during zoom meetings so we can see you!

JOB TITLE

Marketing Manager (Customer Retention)

INTRODUCTION

MoxieLash® is a leader in the ecommerce lash space, with an 8 figure yearly digital advertising spend. We are the company that brought the Magnetic Eyelashes & Eyeliner to the world (2018) and created the all new Lashies by MoxieLash (2020), a no magnet, no glue lash solution that comes with a clear bonding eyeliner. We are a fully remote, cloud based organization with a team of over 50 individuals. Our team is smart, fast, agile, self accountable and collaborative. We are growing into a much bigger beauty brand, with multiple innovative product categories.

Job Summary

The Marketing Manager (Customer Retention) will analyze customer journey data across the sales funnel and leverage multi-channel campaigns to engage high LTV customer through targeted win-back/ retention programs and automated email/SMS marketing campaigns.

Who You Are

You’re a savvy marketing manager who knows how to increase customer retention through email/SMS marketing focussed on target segments, including but not limited to, ones based on demographic properties, spending propensity, behavioral patterns, and past campaign re-engagement metrics. You will:

Drive proactive customer engagement across the sales funnel, at various touchpoints of the customer journey.

Leverage marketing intelligence to analyze customer data. Prioritize segments for retention efforts backed by analysis of data-driven models.

Glean data-driven insights to curate focussed campaigns for the target segments. Create personalized messaging through email and SMS campaigns.

Leverage marketing automation tools for optimizing email campaign open rates and ROI. Use micro-segmentation and attribution reporting to maximize audience engagement.

Arrest churn rate through active email/SMS campaign interventions. Promote win-back strategies to bring back identified dormant, inactive, or at-risk customers.

Set up autoresponders, automated email flows and triggered series based on campaign brief. Support messaging integration between social media advertising and email/SMS campaigns.

Monitor progress and submit periodic and ad-hoc performance reports to the executive team.

EXPERIENCE AND QUALIFICATIONS REQUIRED

• 3- 5 years of experience in email/SMS marketing with in-depth expertise in Klaviyo or any other comparable email marketing e-commerce tool/platform.
• Demonstrable experience in driving customer centric win-back/retention programs.
• Strong background in data driven decision making based on analytical models and tools.
• Strong expertise in core email marketing features like segmentation, personalization, A/B testing and tracking of email campaigns.
• Experience in creation of customized content, templates and workflows using Klaviyo, or equivalent. Solid grasp of email marketing buzzwords and CAN-SPAM regulations.
• Strong understanding of eCommerce market place, creation of sales funnels, multi-channel campaigns, marketing automation tools and email campaign best-practices.
• Digitally savvy and keen to leverage emerging trends.
• Positive customer-oriented attitude, high motivation, and ethical standards.
• Analytical and creative thinking; outstanding communication and interpersonal skills. Ability to communicate with and influence multi-level stakeholders across functions.
• ACADEMIC QUALIFICATIONS
• BSc/BA in Business Administration, Marketing and Communications or comparable field.

PREFERRED

• MBA degree is a plus.
• Knowledge of deliverability tools, Google Analytics and other ESP’s is a plus.

BONUS IF YOU…

• Love a close-knit family feel.
• Are passionate and excited about the beauty industry.
• Like to have a laugh and have fun!
• Enjoy reading books and learning.
• Thrive in a fast-moving, agile and dynamic work environment.
• Turn your video ON during zoom meetings so we can see you!

Community Manager

INTRODUCTION

MoxieLash® is a leader in the e-commerce lash space, with an 8 figure yearly digital advertising spend. We are the company that brought the Magnetic Eyelashes & Eyeliner to the world (2018) and created the all-new Lashies by MoxieLash (2020), a no magnet, no glue lash solution that comes with a clear bonding eyeliner. We are a fully remote, cloud-based organization with a team of over 50 individuals. Our team is smart, fast, agile, self-accountable, and collaborative. We are growing into a much bigger beauty brand, with multiple innovative product categories.

Job Summary

The Community Manager will be responsible for growing, managing, and delighting an engaged community of MoxieLash® patrons. Responsibilities will also include overall coordination and execution of our corporate Facebook Live sessions.

Who You Are

You’re an energetic, detail-oriented, social media savvy professional with extensive experience in nurturing online user communities and coordinating social media community engagement events like professional Facebook Live sessions. You will:

Develop, manage, and grow online channels for community engagement. Respond to chats, DM’s, social media messages and queries. Meaningfully engage regularly and effectively, moderate community discussions, and promote the MoxieLash brand in social media platforms.

Monitor and analyze community messages, feedback, and content performance to continuously improve relevance, quality, tone, and reach.

Identify and nurture online brand champions and advocates across various social media forums. Engage with influencers in the target communities to build excitement on MoxieLash offerings.

Coordinate with the content and social media teams to augment published/shared content, improve distribution frequency, and finetune community engagement processes for optimal ROI.

Own logistical details and ensure smooth broadcast of MoxieLash’s Facebook Live sessions. Manage all coordination to address optimal client engagement during such sessions, paying close attention to reactions, comments, and shares during the live-feed event.

Support the Facebook Live initiators with associated coordination activities like sending out invitations, scheduling, announcing, or sending reminders for a proposed event. Crosspost the Facebook Live feed to multiple pages. Embed the Face Live stream on our webpage for increasing target audience catchment.

EXPERIENCE AND QUALIFICATIONS REQUIRED

• - 1-3 years as an online community manager on social media with extensive experience in coordinating corporate Facebook Lives.
• - Well versed in commonly used large social media platforms and expert on the unique nuances of the typical user communities in each of them.
• - High social intelligence with exceptional relationship building and communication skills.
• - Keen eye for content trends and proven acumen to engage user communities in productive conversations, deftly promoting the parent brand in community discussions.
• - Strong in-depth knowledge of the Facebook platform. Awareness of latest tool and features like Live Producer for best-in-class Facebook Live performance.
• - Expert level familiarity with various encoders and livestream event audio-visual tools that can augment Facebook Live performance.
• - Strong work ethics with ability to coordinate with multi-level stakeholders.
• - High motivational levels, ability to multi-task, prioritize and take ownership.
• - ACADEMIC QUALIFICATIONS
• - BA in communications, public relations, or marketing or equivalent from a recognised institution; can be offset by commensurate industry experience in similar role.

PREFERRED

• - Prior experience in similar role with eCommerce retailers preferred.

BONUS IF YOU…

• - Love a close-knit family feel.
• - Are passionate and excited about the beauty industry.
• - Like to have a laugh and have fun!
• - Enjoy reading books and learning.
• - Thrive in a fast-moving, agile and dynamic work environment.
• - Turn your video ON during zoom meetings so we can see you!

MoxieLash® is a leader in the e-commerce lash space, with an 8 figure yearly digital advertising spend. We are the company that brought the Magnetic Eyelashes & Eyeliner to the world (2018) and created the all-new Lashies by MoxieLash (2020), a no magnet, no glue lash solution that comes with a clear bonding eyeliner. We are a fully remote, cloud-based organization with a team of over 50 individuals. Our team is smart, fast, agile, self-accountable, and collaborative. We are growing into a much bigger beauty brand, with multiple innovative product categories.

The Role:

We are looking for a Media Buyer to negotiate and buy advertising inventory for clients. You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices.

In this role, you should be an effective negotiator, critical thinker and able to establish trust and build rapport with clients and media professionals. If you’re knowledgeable about current media channels and advertising options, we’d like to meet you.

Your goal will be to optimize ad exposure and outdo competition while staying within budgets.

Responsibilities

• Help identify target audiences and plan media campaigns
• Compare and negotiate rates, ad space, and campaigns
• Optimize plans and budgets according to the best media mix
• Prepare schedules and adjust when needed
• Experiment with new platforms and channels
• Ensure ads are creative and displayed appropriately
• Monitor costs and return on investment (ROI)
• Report to clients and build long-term relationships

Requirements

• Proven experience as Media Buyer or similar role; experience in digital media is preferred
• Familiarity with media-buying, planning, and research
• Interest in following advertising and media trends
• Working knowledge of media analytics software (e.g. comScore)
• Excellent communication and negotiation skills
• Organizational and multitasking abilities
• Attention to detail
• Critical thinking skills
• BSc/BA in Marketing, Advertising or related field

Job Title – Creative Director

Summary: We are looking for a Creative Director to strategize and lead our in-house creative activities from ideation to execution. This position is 100% remote with travel a couple of times a year.

Essential Functions

Lead full cycle development of innovative and on-brand creative assets. Set creative strategy.

Ensure cohesive and compelling visual language across multichannel brand touch points.

Own brand personality implementations through visual assets across art direction, web design, social media, digital presence, product packaging and all marketing collaterals.

Manage and provide leadership to the in-house creative team consisting of designers, copywriters, content creators. Coach, mentor and develop the creative team.

Maintain relationships with external collaborators. Monitor creative agencies and freelancers.

Establish industry standard processes in the creative department. Ensure adherence.

Oversee sourcing, creation, maintenance and augmentation of original creative content across ecommerce platforms, social media, promotions and campaigns.

Manage creative department budget. Collaborate with other functions. Optimize ROI.

Identify improvement areas. Provide periodic reports on relevant metrics to management.

Experience And Qualifications

Required

8-10 years of experience in development and execution of integrated and innovative creative campaigns, ideally in the ecommerce/ digital media space. At least 3 years in a leadership role.

Strong background in creative content management, graphic design and social media.

Experience running a creative team across various digital marketing channels.

Up to date on creative content trends, visual language best practices and various design styles.

Fluency in Adobe Creative Suite including InDesign, Adobe Premier, Photoshop, Illustrator etc.

Basic understanding of digital marketing channels, tactics & strategies (SEO, PPC, Display).

Exposure to performance enhancing online collaborative tools like Asana and Slack.

Ability to work with cross-functional teams and contribute effectively.

Excellent leadership and organizing skills. High motivation and ethical standards.

Strategic and creative thinking; outstanding communication and interpersonal skills. Ability to communicate with and influence senior management and executive positions.

Academic Qualifications

Bachelor’s degree in relevant field. May be offset by commensurate industry experience.

Preferred

MBA degree is a plus.

Previous experience in either consumer goods or cosmetic & beauty industry preferred.

Exposure to leadership roles in Digital Marketing and/ or eCommerce majors an advantage.

BONUS if you...

Love a close-knit family feel.

Are passionate and excited about the beauty industry.

Like to have a laugh and have fun!

Enjoy reading books and learning.

Thrive in a fast-moving, agile and dynamic work environment.

Turn your video ON during zoom meetings so we can see you!

Job Summary

The Head of Brand Marketing & Communications oversees the marketing strategy, brand architecture, product positioning, customer personas, market analysis, communications, and brand development of our company and products. Your mission is to drive category leadership and brand awareness amongst target customer groups. This is a senior executive role reporting to the CEO. The #1 objective of this role is to define and create a new product category that we uniquely serve.

As the Head of Brand Marketing, you are the backbone of our brand identify and category strategy, and you will need to partner with teams in Business Strategy, Performance Marketing, Channel Sales, Product Engineering, Manufacturing, and Product Management in order to create a consistent brand narrative and experience that ensures that our intended message is at the forefront of every touchpoint with our brand.

This role is NOT accountable for short-range campaign execution. Rather, it is a brand marketing strategist for the entire organization. For example, Brand Marketing does not create, lead, or execute B2C ecommerce sales or B2B demand generation activities. Instead, it supports them with focused content and content guidelines that are anchored on a unified message to communicate our brand and category strategy. This role works closely with the revenue-generating functions of Demand Generation and Ecommerce, and Channel Sales, as well as the Product Management Office, Engineering, Manufacturing, and other functions to ensure that all brand touch points within and outside the organization are on-point with the right message.

Mindset and Approach

In order to ensure a singularly-focused brand and communication strategy, you will need to interact with a broad range of stakeholders and departments. You will need to lead and influence, as well as collaborate with other functions to gain the perspective needed in order to build and create the content and other tools needed to support our strategy. The ideal candidate will thrive at:

• Being able to build and grow a product category through effective brand marketing and positioning
• Being able to understand the big picture with a high drive to make things happen by anticipating and shaping the future
• Being able to find creative solutions to complex problems
• Minding the details to bring order out of chaos
• Being able to lead mostly through influence and process
• Bringing evidence-based decision-making to your communications
• Building a culture of accountability by leadership and example

Job Duties and Responsibilities

• You are the czar of our brand strategy and category-building efforts
• Define, design, and deploy all brand marketing strategies including overall brand positioning, brand architecture, customer personas, channel ownership and product marketing
• Build the brand voice and core messaging through the development of a communication plan, key resources, educational materials, sales tools and the utilization of social media, events and partnerships
• Lead product marketing strategy and implementation for the activation of new products
• Develop strategic plans and roadmaps for all marketing initiatives, programs and campaigns
• Establish a clear vision and plan for driving the development of content and desired outcomes
• Design and coordinate all brand marketing communications and PR activities
• Design all visual, print, digital graphics, and video production assets
• Build relationships with key external stakeholders, partners and vendors
• Analyze and evaluate the effectiveness of all brand marketing activities
• Responsible for competitive analysis, customer experience and market data
• Ensure smooth communication and project coordination, both upstream and downstream, among multiple departments involved or impacted by marketing initiatives and activities
• Work collaboratively with internal leaders to understand what is needed from marketing and partner to deliver
• Hire, train, develop and build a “Best in Class” brand marketing team

Required Education, Skills, Experience:

• Bachelor’s degree in Marketing (Master’s degree/MBA is preferred)
• 10+ years of experience in a senior Marketing leadership role
• 7+ years in an ecommerce, high growth, B2B and B2C organization
• Demonstrated Servant Leadership and the ability to work in a highly collaborative organization
• Strong results orientation
• Agile experience and/or knowledge
• Outstanding leadership abilities to align, attract, retain and develop strong teams
• Acts with humility, authenticity, transparency and honesty
• Demonstrated success envisioning, designing and executing marketing strategies that drive category ownership, market education, and growth
• Ability to be creative and innovative, yet sequence and follow process for successful outcomes
• Data-driven, strategic and analytical approach to marketing management
• Extensive experience in all facets of corporate marketing, marcom and strategic planning
• Proven success establishing strong relationships and working across all functions within an organization
• Strong decision-making and problem-solving skills
• Proven experience in enabling a fast-growing organization with the information and insights needed to execute effectively and efficiently
• Excellence in enabling data analysis and performance/operation metrics monitoring for all stakeholders
• Proven ability to influence cross-functional teams without formal authority

Job Title – Influencer Marketing Manager

Summary:We are looking for an Influencer Marketing Manager responsible for leading and mentoring the in-house influencer marketing and management team.

Essential Functions

Own and lead influencer playground including content creation, coordination and publication.

Develop and lead go-to-market strategies across the influencer engagement life cycle.

Guide the influencer marketing team to prospect, identify and engage with network of new influencers aligned to the brand promise. Leverage existing relationships to expand and optimize returns from partnered influencers.

Synchronize influencer activity to brand calendar initiatives. Time targeted promotions, paid and/or organic influencer activity in collaboration with assorted stakeholders like digital marketing, branding, field marketing, corporate functions and others.

Monitor key result areas for the influencer marketing team to measure/track all approved influencer campaigns. Guide, mentor and implement corrective actions as appropriate.

Stay abreast of emerging trends, technologies in the influencer ecosystem in social media. Identify unicorns and initiate appropriate actions to optimize ROI for the company.

Experience And Qualifications

Required

8-10 years of overall industry experience with at least 5 years in the influencer marketing space.

Proven expertise in developing and execution of both paid and organic influencer campaigns.

Extensive hands-on experience in social media marketing. Strong existing network of influencers on social media platforms.

Keen interest in emerging trends. Familiarity with influencer research and partnership tools.

Partnership and relationship building experience in the eCommerce marketplace.

Strong leadership and inter-personal skills. Excellent communication and negotiation skills. Ability to interact with and influence the executive leadership team.

Academic Qualifications

Bachelor’s degree in marketing, communications or relevant field; can be offset by extensive experience in similar role.

Preferred

Extensive experience in either consumer goods or cosmetic & beauty industry.

An existing network of social media influencers in the aforesaid market.

BONUS if you...

Love a close-knit family feel.

Are passionate and excited about the beauty industry.

Like to have a laugh and have fun!

Enjoy reading books and learning.

Thrive in a fast-moving, agile and dynamic work environment.

Turn your video ON during zoom meetings so we can see you!