Job Description

Who you are:

• You’re a very organized individual who thrives on maintaining or creating a process

• You’re comfortable interfacing with multiple departments and team members

• You can clearly identify success metrics for enablement and training materials

• You enjoy writing and distilling complex ideas into digestible content

• You are metrics-driven and are comfortable optimizing content based on past performance

• Creative and practical that measures twice and cuts once

What you’ll do:

As a Brand Manager, you’ll be responsible for designing, developing, and delivering high-impact content, processes, practices, and tools needed to support the company's go-to-market strategy. This role also includes managing the customer-facing branding and working with the marketing team to deliver the best messaging. You will work collaboratively with the entire go-to-market team and other key stakeholders to increase sales results and productivity.

You will:

• Develop, execute, optimize and assess sales materials and collateral including sales presentations and pitches, collateral, and competitive intelligence

• Organize and audit all pre and post-sales content including whitepapers, ebooks, product demo decks, and pricing

• Determine sales enablement priorities with go-to-market stakeholders

• Serve as a liaison between Sales, Marketing, Product, Customer Success, and Support

• Coordinate educational content and research for ongoing training and enablement

• Maintain a sales enablement library of all internal and external collateral and work with the Content Marketing team to repurpose any existing top of funnel content for pre and post-sales use

• Manage content on the website and update messaging and resources online

Qualifications

• Minimum of 2 years experience in B2B, SaaS or equivalent. PLG experience a plus

• Excellent written and verbal communication skills

• Written samples of engaging marketing materials such as website content, e-books, blog posts, case studies, videos, infographics, emails, etc.

• Strong copyediting, communication & project management skills

• Self-starter and able to work independently and create a plan for achieving business objectives

• Organized and able to manage projects efficiently and effectively

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Job Description

In this role, you’ll drive the cross-functional orchestration of integrated demand generation campaigns at Postal. You will accelerate quality outcomes for the business by delivering segment specific KPIs (leads, MQLs and pipeline) and help support a $mm marketing lead generation budget across channels including paid advertising, social, email, and Postal campaigns. You must have experience balancing quantitative and qualitative data inputs to create smart campaigns, optimize budget dollars, and deliver desired results while working under tight deadlines. 

You'll take the lead on driving the development and execution of measurable, demand-gen initiatives to successfully engage target accounts, leading to the generation of qualified pipeline/opportunities for the sales team. 

Responsibilities

• Manage multi-channel budget to drive inbound pipeline goals

• Work closely with the SDR and AE sales teams to build strategic account lists that will be used for hyper-targeted marketing campaigns

• Create integrated marketing campaigns to help drive opportunities from target accounts

• Develop demand generation KPIs, baselines and targets for the enterprise 

• Work closely on special projects with the enterprise sales team to create high-touch campaigns that will drive engagement within accounts

Qualifications

• 3+ years of experience managing and developing and implementing demand generation marketing campaigns that drive demand, pipeline, and growth for cloud-based (SaaS) businesses.

• Strong analytical skills with a data-driven approach to problem solving.

• Expertise in marketing automation systems and integrating those systems into CRM and other technologies.

• Understanding and experience in the following systems: Hubspot, Google Analytics, Google Ads, LinkedIn Campaign Manager, Salesforce, and Outreach.

• Proven track record of building, nurturing, and managing B2B marketing campaigns throughout the funnel across web, social, email.

• Strong background in developing and executing persona-based and/or industry-specific marketing campaigns.

  • Demand gen in Marketing SaaS a plus.

• Excellent written and verbal communication and presentation skills using data-driven storytelling.

• Willingness to listen, learn, and have fun in a fast paced environment.

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Job Description

Postal.io is looking for an experienced Revenue Operations Analyst to join our fast growing team. This individual will be working alongside our GTM organization to build scalable processes that allow us to operate efficiently between our core systems and collect actionable data.

Responsibilities:

• Partner with our GTM leadership team to map and build our GTM workflows.

• Serve as a systems expert and problem solver in the GTM organization.

• Collect, analyze, and monitor funnel conversion data.

• Provide actionable insights to the GTM team, based on data collected. 

• Listen to business objectives and proactively collaborate with GTM leadership to craft solutions that achieve the desired business outcomes.

• Partner with our Product team to ensure that the Customer Facing Organization has the product data needed to provide best-in-class customer service.

• Own data quality & integrity throughout the GTM organization.

• Document and over communicate all changes to stakeholders throughout Postal.

Qualifications

• 1+ years of SaaS revenue operations experience.

• Salesforce Certification required 

• Experience working with Hubspot, Outreach, and LeanData preferred.

• A proven track record of building scalable solutions for growing teams.

• An enthusiasm for learning new things and building unique solutions to unique problems.

• Strong project management and organization skills.

• Excellent communication skills, written and spoken.

• You are a self starter; once you are given direction, you take ownership of your work and collaborate cross-functionally to get it done.

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