Remoteably
Remoteably is hiring a Remote Content Writer – Fast-Scaling Tech Brand
Job Description
What is the role we are recruiting for?
We want to ensure ProQuo AI becomes the lingua franca of brand owners everywhere. The Content Writer will be key to our success by supporting in the production of provocative, thought-leading and visually beautiful content to recruit, retain, upsell and delight our customers.
You are a savvy content specialist who has experience writing about products and solutions for SAAS B2B companies, across multiple channels and buyer personas.
Success will be defined by continued engagement with our content throughout the marketing funnel, from awareness down to conversion, with a particular focus on supporting the bottom of the funnel.
What are the core responsibilities?
+ Work closely with Marketing, Sales and Customer Success on their content needs each month. Develop content to deliver value across the entire funnel.
+ Execute a customer content strategy working alongside Customer Success to retain and delight.
+ Produce collateral to enable Sales such as case studies, reports, success stories.
+ Work with Data Science team to understand trends and learnings from the platform. Convert the learnings into engaging content for customers and prospects.
+ Work with PR firm on data analysis to fuel stories.
+ Brief Designers to produce content that is visually beautiful.
+ Write and edit regular blog pieces, e-books and white papers to deliver thought leadership and SEO-driven content.
+ Research keywords and identify opportunities for content creation to drive inbound traffic.
+ Research industry-related topics (using Google Trends, Facebook Insights and other tools) to create engaging content about brand management.
+ Manage the ongoing strategy and execution of organic social, coordinating with the Marketing team.
+ Build a community of brand owners and delight them with your enticing and provocative content.
+ Support in the creation of content across all functions, as needed.
+ Ensure content is on-brand and sculpted for an American audience.
Reporting to:
Your direct reporting line will be into Katie, Head of Content.
You will also work closely with Brooke, President, The Americas.
Qualifications
Who are you?
Skills:
+ A wordsmith who can write for a variety of audiences and purposes; a portfolio of previous work is essential.
+ A background in Journalism or working for a Creative agency preferable.
+ Minimum 5 years’ experience in content creation and/or publishing.
+ Knowledge and an obsession with brands and the world of brand management is essential.
+ A proven showcase of developing acquisition and retention driving content across multiple channels and media.
+ Experience in data storytelling; spotting trends and turning them into valuable and captivating content.
+ SEO knowledge and HubSpot expertise.
Personal attributes:
+ Is a real innovator and executor with a hunger to get things done quickly to the highest quality.
+ Passionate about brands and brand management.
+ Has finger on the pulse with the latest brand trends, emerging categories and growth segments.
+ We are an entrepreneurial team, and you have to be keen to roll your sleeves up and get stuck in wherever the business needs you.
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