Description

ON24 is on a mission to re-imagine how companies engage, understand and build relationships with their audience in a digital world. Through our leading sales and marketing platform for digital engagement, businesses use our portfolio of webinar, virtual event and content experiences to drive engagement and generate first-party data, delivering revenue growth across the enterprise – from demand generation to customer success to partner enablement.

ON24 powers digital engagement for industry-leading customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers, enabling organizations to reach millions of professionals a month for billions of engagement minutes per year with all the first-party data being captured, generated and integrated from one place. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

The ON24 marketing team is looking for an enthusiastic and data-driven marketer responsible for the strategy and execution of our global webinar programs. 

The Global Webinar Manager will define and drive the digital experiences at ON24 while setting the standard for best practices in the industry, driving pipeline generation and acceleration. 

This role is a growth opportunity for an ambitious, creative, and driven marketer to create unique, memorable, best-in-class global webinars and digital experiences that change the way we engage online. You can think audience-first and act strategically while driving overall program performance across the global team. 

Responsibilities 

STRATEGY 

• Develop strategy for global, industry, account based, and prospect focused webinars & digital experiences that deliver against business/marketing priorities, including brand awareness, market trends, demand generation, thought leadership, and supporting product announcements 
• Connect webinar programs to Integrated Marketing themes to maximize overall marketing investments and ensure continuation of prospect/customer journeys 
• Push the boundaries of how digital experiences are designed and how we engage our audiences 
• Partner with key stakeholders in Product, Sales, Marketing and Regional teams to align on strategy, plan, and what success looks like  

EXECUTION 

• Create unique, memorable, best in class webinar and digital experiences that change the way we engage online 
• Manage end to end execution of webinar programs using comprehensive project tracking and fine attention to detail 
• Create templates/repeatable programs for use by the greater marketing team 
• Brief in strategy and kick off programs to partners on the marketing team and cross-functional teams including Sales, present to leadership on occasion 
• Create or refine processes to drive effective and streamlined webinar programs 

REPORTING 

• Deliver reporting/ROI analysis against webinar and digital experiences’ goals and objectives 
• Use the ON24 Platform, Marketo, DOMO and Salesforce reports to track campaign/program performance - update/report to leadership regularly 
• Use data and analytics to draw insights & continually optimize campaigns; inform internal stakeholders of performance (eg: Content, PMM, Product teams) 
• Main business KPIs will be program efficiency and effectiveness in terms of: responses & engagement, contribution to pipeline, acceleration of pipeline, and revenue growth 

Qualifications: 

• BA/BS in marketing or related field 
• 3-5 years of marketing experience in B2B SaaS 
• 2-3 years using ON24, integration with Marketo a plus 
• Experienced webinar and virtual events manager with strong program management background 
• Proven experience delivering successful multi-channel webinars and virtual events or campaigns including video, digital, social, experiential, etc. 
• Ahead of the latest experiential innovations in the industry and are comfortable with taking calculated risks in order to drive impactful experiences 
• Incredibly detail oriented and possess impeccable communication and writing skills, deep PPT skills 
• Deep knowledge of SFDC and Marketo (campaign set up, programs, flows, smart lists, and general segmentation best practices) 
• Inquisitive and innovative - test and learn mentality with a hunger to leverage the latest technology and methods to drive growth 
• Experience reporting on campaigns using Marketo and Salesforce.com, or DOMO 
• Experience using analytics to draw insights & continually optimize campaigns. 
• Strong analytical, problem-solving, and decision-making skills; data driven mindset 
• Strong project management skills, highly organized and strong attention to detail 
• Motivated, self-starter attitude, ready to come to the table with ideas 
• Ability to work independently as well as in a team-oriented environment 
• Excellent written and oral communication skills 

The base pay range for this position is $85,000 to $105,000. This range is not a guarantee of actual compensation that may be earned nor a promise of any specific pay for any specific employee, which is always dependent on relevant experience, education, skills, location, and other applicable factors.

ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.