At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. 

We're looking for a Senior Manager, Content Marketing to develop and execute a world class content marketing strategy that builds our brand, generates leads, and positions Webflow as a leader in our market. This leader will be at the helm of our content marketing efforts, playing a critical role in how we continue to grow upmarket and build awareness and credibility with our audience of marketing leaders and teams. 

This role was made for a creative and strategic thinker who can seamlessly transition from high-level strategy to hands-on execution, creating a content engine that fuels our brand and demand channels.

About the role 

• Location: San Francisco HQ or US remote
• Full-time
• Exempt
• Reporting to the Director of Corporate Marketing
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• United States  (all figures cited below in USD and pertain to workers in the United States)
• Zone A: $179,000 - $251,550
• Zone B: $168,300 - $236,500
• Zone C: $157,600 - $221,400

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

What you’ll do:

• Strategic Thinking: Craft and oversee the execution of a comprehensive content marketing strategy that drives brand awareness, engagement, and conversion across owned and earned channels. 
• Content Production: Understand and navigate the nuances of producing high-quality content, ensuring optimal utilization of resources, developing repeatable processes and maximizing output.
• Thought Leadership & Brand Positioning: Identify key thought leadership opportunities that establish Webflow as a trusted voice and market leader, leveraging industry experts and other third-party validation to to establish Webflow as a trusted voice and market leader.
• Collaboration: Partner with other departments in marketing (e.g. customer marketing, events, demand gen) as well as sales to ensure content strategy aligns with overall company goals and resonates with our customers.
• Team Leadership: Hire, train, mentor, and manage a dynamic content team of internal content marketers and external writers, ensuring they are set up for success and growth within the organization.
• Analytics & Reporting: Monitor content performance analytics, providing actionable insights and refining the content strategy in support of generating awareness and creating MQLs.

You’ll thrive as our Senior Manager, Content Marketing if you have:

• 2+ years of experience directly managing the workload and career development of a content team in brand and/or marketing roles, ideally in a high growth company with a B2B focus 
• A knack for balancing creativity with business impact, shipping work that resonates with our audience while still nurturing the team to take on fulfilling work
• Organizational experience developing and executing against a cohesive roadmap that aligns with the broader marketing strategy and activates are narrative across brand, product, and solution messaging. 
• Successful people management experience where you lead by example. We prioritize being kind, respectful, empathetic and supportive. 
• Proven experience in content production, understanding how to efficiently produce high-quality content with limited resources.
• Experience building strong cross-functional relationships and alignment to determine and achieve organizational priorities
• A clear and generous passion for storytelling, a deep grasp of digital marketing, and an innate ability to drive brand narratives
• Experience shaping a brand’s footprint through multiple content channels and multi-media platforms
• Driven consistency and adoption of a brand voice and tone across all content initiatives 
• Lead collaboratively through leadership to support your team. You’ll workshop projects, lead brainstorms effectively, and occasionally roll up your sleeves in order to get the job done
• An analytical mindset with the ability to interpret data and translate into actionable strategies
• Exceptional communication, presentation, and interpersonal skills.
• Familiarity with content management systems (CMS) and analytics tools. Knowledge of Webflow as a tool is a strong bonus!
• A background in SaaS, B2B, or design software industry
• Experience navigating growing companies and a rapidly changing environment with adaptability and patience

Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers.
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment.
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care.
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates.

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (US; full-time Canadian workers working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent on insurance plan selection. Employees also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave. Employees also have access to family planning care and reimbursement.
• Flexible PTO with an mandatory annual minimum of 10 days paid time off, and sabbatical program
• Access to mental wellness coaching, therapy, and Employee Assistance Program
• Monthly stipends to support health and wellness, as well as smart work, and annual stipends to support professional growth
• Professional career coaching, internal learning & development programs
• 401k plan and financial wellness benefits, like CPA or financial advisor coverage
• Commuter benefits for in-office workers

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks.

Be you, with us

At Webflow, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, Twitter, and/or Glassdoor. 

Please note:

To join Webflow, you'll need valid U.S. or Canadian work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

Webflow Applicant Privacy Notice

The Role

We’re looking for a passionate senior content expert with B2B editorial experience to spearhead content for our key buyer personas: benefits teams and benefits consultants. You'll have a strong healthcare understanding with particular expertise in HR, benefits, and/or health care consulting domains. Ideal candidates will excel at keeping up with industry trends, client needs, educational topics, and mental health issues. As an "Editor-in-Chief," you'll manage external contractors while consulting with our Clinical Strategy & Research, Sales, and Partnerships teams to create and distribute high-value content.

This role, within our high-performing Demand Generation team, is key to scaling Modern Health. You'll execute the content roadmap, distribute assets to internal and external stakeholders, and be accountable for results. A highly organized self-starter driven by impact, you will report to our Director of Demand Generation.

This position is not eligible to be performed in Hawaii.

What You’ll Do

• Lead content creation: Research, interview subject matter experts, and develop relevant, compelling content; you’ll lead the creation of primary and derivative assets across our buyers' journeys to fuel campaign-related needs, including account-based marketing (ABM), SEO/digital authority, social media, integrated campaigns with benefits consultants/health plans, and evergreen nurture programs
• Manage content lifecycle: Ideate, write, edit, review (with an eye for health data accuracy), and distribute final assets; you’ll have a dedicated content budget to hire a team of content contractors to help scale yourself
• Be an editorial powerhouse: Develop whitepapers, eBooks, email/website copy, blog posts, reports, and case studies
• Optimize content flow: Implement AI best practices, train colleagues on AI tools, and ensure consistent brand voice
• Collaborate for success: Partner with Demand Gen, Sales, Partnerships, Clinical Strategy & Research, and Product Marketing teams to define content strategy and gather insights
• Be a proactive project manager: Set timelines, coordinate with partners, and source creative resources when needed
• Champion brand standards: Adhere to brand guidelines and become a fluent spokesperson for Modern Health's mission

Who You Are

• Proven content expert: 7+ years in writing & editorial roles, preferably within B2B software, HR benefits or healthcare
• Skilled storyteller: History of high-performing tech content creation (marketing, journalism, communications, etc.)
• Detail-oriented multitasker: Exceptional writing, editing, organizational skills, and the ability to juggle projects
• Strategic thinker: Can develop editorial strategies and manage editorial calendar based on business goals, buying cycles, and personas
• Collaborative and insights-driven: Experience with marketing/sales funnels, persona-based, industry-based, and/or funnel-stage-based content, and data-backed optimization
• Tech-savvy: Comfortable with AI content tools (internal champion for tools like GPT-4, Gemini, etc.) and translating complex ideas for targeted audiences
• Adaptable: Thrive in a remote, fast-paced startup environment with a relentless focus on quality
• Bonus points for experience with benefits consultants / PathFactory tool / SEO

Benefits

Fundamentals:

• Medical / Dental / Vision / Disability / Life Insurance 
• High Deductible Health Plan with Health Savings Account (HSA) option
• Flexible Spending Account (FSA)
• Access to coaches and therapists through Modern Health's platform
• Generous Time Off 
• Company-wide Collective Pause Days 

Family Support:

• Parental Leave Policy 
• Family Forming Benefit through Carrot
• Family Assistance Benefit through UrbanSitter

Professional Development:

• Professional Development Stipend

Financial Wellness:

• 401k
• Financial Planning Benefit through Origin

But wait there’s more…! 

• Annual Wellness Stipend to use on items that promote your overall well being 
• New Hire Stipend to help cover work-from-home setup costs
• ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
• Monthly Cell Phone Reimbursement

Location: US Remote

About Cloudflare’s content marketing team

The content marketing team writes, edits, and manages content for use in marketing and sales campaigns — articles, event presentations, videos, promotional copy, and more. We work most closely with designers, web producers, product marketers, campaign managers, and event planners, but also collaborate as needed with people across the entire organization.

About the Sr. Manager of Content Marketing role

The Sr. Manager of Content Marketing will lead a team of writers who create a variety of content used in multi-channel marketing campaigns. This is a “player/coach” role, which will require a mixture of strategic planning, team management, and hands-on writing and editing. 

The role’s primary responsibilities are:

• Managing Cloudflare’s content development pipeline: fielding requests, assigning projects, keeping track of progress, and removing blockers
• Working with marketing colleagues to create quarterly and yearly content marketing plans
• Establishing and managing relationships with third-party writing resources (e.g. freelancers + agencies)
• Running content strategy and development for global events
• Working with the SEO team on web content strategy and development
• Writing content for high-priority marketing campaigns
• Editing content written by the content team and other marketing colleagues
• Establishing and maintaining a content taxonomy
• Advising and training colleagues on Cloudflare messaging and brand style

Who we’re looking for in a candidate:

The ideal candidate is someone with 8+ years' full-time experience in content marketing, including 3+ years’ leading a content team. Prior experience in enterprise technology / software is required, and IT or cybersecurity experience is highly desirable. 

Based on this experience, we expect the ideal candidate to be:

• A capable marketer, who has a deep understanding of how content powers multi-channel demand generation campaigns, events, organic search efforts, PR launches, and other marketing activities
• A creative strategist, who can help colleagues ideate unique and compelling content concepts
• An excellent writer, who is capable of clear, concise, persuasive communication
• A thoughtful editor, who can improve a written piece’s grammar and structure to increase clarity and impact 
• A determined project manager, who can manage a complex content production pipeline and anticipate/remove blockers
• An empathetic mentor, who can apply their deep knowledge of professional writing processes to coach and support other writers
• Sincerely interested in the deep technical details of how the Internet and related technologies work — and healthily skeptical about buzzwords, jargon, and flimsy business logic

CareRev is looking for an experienced and energetic Content Marketing Manager, preferably with experience in healthcare writing, to lead the way we reach and engage with our audience of healthcare companies and nurses. This person will oversee all aspects of CareRev’s content creation and distribution strategy.

The ideal candidate is a creative, data-driven digital marketer. They will have experience in creating, scaling, and distributing content across channels and using data and analytics to continuously optimize. The Content Marketing Manager will work closely with all members of CareRev’s marketing team and report to the Head of Product Marketing. 

What You’ll Do:

• Manage high-value content creation and distribution (e.g. blogs, videos, infographics, presentations, webinars, ebooks, and whitepapers).
• Work closely with Demand Generation, Digital Marketing, Events, and Social Media leads on SEO, SEM, event campaigns and social content and strategy; work with leads to continuously analyze performance metrics across channels and optimize.
• Own newsletter strategy, including ongoing A/B testing and proposed design enhancements.

What We’re Looking For:

• 5+ years of content marketing experience in a digital and data-driven organization
• Bachelor’s degree in a related field
• Healthcare experience is preferred
• Experience writing and editing copy for various channels
• Strong understanding of content marketing and how different types of content map to and influence the buyer journey
• In-depth experience with analytics platforms and using data to optimize and inform marketing strategy and content creation
• Ability to adapt quickly to brand voice and style
• Experience with marketing tools and platforms is a plus, preferably Iterable and Pardot
• Strong organizational and project management skills
• Located in the United States

The anticipated salary range for this position is $75,963 - $136,976. Equity, bonus or commission and benefits may also be provided as part of the total compensation package, depending on the position offered. If given an offer, the exact salary amount offered will ultimately depend on multiple factors, which may include the successful candidate's skills, experience, education and other qualifications as well as the candidate's location of residence.