We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
About the Role - The B2B Marketing team at Instacart is looking for a driven, analytical, and creative Growth Marketing Manager to help grow the CPG Ads side of business. This person will report directly into the Senior Director of B2B Marketing and work cross-functionally with marketing and commercial partners to develop digital campaigns that drive engagement, leads, and growth.
About the Team -While you’re likely familiar with Instacart’s role in consumers’ lives—providing access to the food they love so they have more time to enjoy it together — we also have a thriving B2B business that helps retailers and CPG brands reimagine the ways in which they connect with consumers. On the Ads side of the business, our vision is to become an indispensable marketing partner to every brand. To date, we have built an advertising business which has enabled brands to drive awareness, consideration, and sales on our platform. The CPG Marketing team, part of the B2B side of the business, seeks to educate, excite, and accelerate CPG brand partners through world-class product marketing, channel marketing, events, content, and co-marketing.
About the Job
- Responsible for the planning, execution, and management of CPG-facing CRM programs, including monthly newsletters, nurture campaigns, event follow-up and others via Pardot.
- Continuously tests formats, content, and other variables to optimize CRM metrics for each B2B audience type.
- Partner with Brand Partnership sales leaders to develop paid media lead generation and engagement strategies for each audience segment.
- Owns the strategy, development and execution of all paid media across paid social and paid search.
- Research and recommend additional marketing channels/media partners that support Brand Partnership business goals, developing a holistic growth strategy.
- Partner with Product Marketing to support go-to-market strategies with channel marketing plans.
- Work with events team to send email invites, and develop event follow-up campaigns to nurture leads.
- Analyze cohort data to identify key trends and behaviors and develop targeted messaging and campaigns to drive desired outcomes.
- Oversight of all content development for B2B marketing channels, including working with creative teams and agencies on production/asset development and copy-writing
- Oversee external paid media agency relationships
About You
Minimum Qualifications
- You have 6-8+ years of experience in a relevant role including partner marketing, product marketing, sales enablement or relevant.
- You have hands-on experience building sales collateral, customer facing materials, sales presentations, pitch decks and narratives
- You are fluent in Google slides, sheets & docs & and have experience working with design tools like Canva, Figma or Adobe
- You have experience managing large scale initiatives (teams of 150+) and have implemented processes that drive efficient outcomes
- You have executive presence, understand marketing concepts, and can articulate them to a broad set of audiences
- You enjoy working with external audiences and have strong communication skills
- You excel at managing initiatives across multiple stakeholders and can identify solutions that balance the requirements of each
- You are a self-starter with the ability to navigate through ambiguous situations
- You are comfortable in a fast-paced and dynamic environment
- You’re a team player and love making an impact each day
Preferred Qualifications
- Experience with marketing enablement platforms such as Highspot or Seismic
- Experience with Jira & Confluence a plus
- Experience working alongside large CPGs or retailers
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policyhere.
Offers may vary based on many factors, such as candidate experience and skills required for the role.Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offeringshere.
For US based candidates, the base pay ranges for a successful candidate are listed below.