At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Head of Global Partner Marketing
Why We Have This Role
We’re looking for an exceptional partner marketing and people leader to deliver commercial impact by creating leverage and alignment with our partner ecosystem to both generate demand and drive services and solutions to our customers.
This person will lead the planning and execution of partner marketing initiatives for global partners including resellers, global system integrators and technology partners. Design, develop and execute marketing programs to help recruit and enable effective channel partners worldwide. Communicate and leverage Qualtrics annual business objectives into powerful marketing and sales campaigns that accelerate partners’ and their customer companies’ awareness and adoption of Qualtrics. Work with marketing team members in every region to leverage existing programs and to develop regional and in-field tools for partners. Work collaboratively with channel management, channel partners, channel sales team, the local marketing teams, to support and accelerate all channel activities on a global basis. This is a unique opportunity to play a key role in building new capability to scale our business.
How You’ll Find Success
- This role requires strong collaboration and relationship-building skills as you will be required to partner with Global Marketing, Global & Regional Sales Teams and the Partner organizations to execute Partner Marketing programs worldwide.
- Possess an expert understanding of how to drive business and marketing with and through the partner ecosystem. Including knowledge of channel marketing programs, especially those aimed at increasing channel sell-through, and with demonstrated ability to help regions achieve success by leveraging products and services into localized programs and experiences.
- Detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities.
- Excellent communication skills, both written and presentation.
- Experience in a business-to-business (B2B) environment, high-tech products/services required; enterprise software experience preferred.
- Energy and creativity with an ability to think out of the box and engage people. Ability to create new ideas for marketing programs and help individual partners and internal team strategize and to deliver customer value.
- Maintain an up-to-date understanding of industry trends and competitive landscape to identify opportunities for growth and differentiation.
How You’ll Grow
- As a member of our global marketing organization, you will be a leader within a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
- You will have the opportunity to lead and be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
- We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.
Things You’ll Do
- Leadership and management of the Global Partner Marketing team, including resource management, hiring, mentorship, and performance management
- Develop, design, implement and measure marketing programs for ecosystem across all partner types (system integrators and technology partners across the globe in collaboration with the partner ecosystem team and marketing.)
- Create partner-ready demand creation programs designed to drive new opportunities into the pipeline. Including working with the ecosystem team and product marketing to align joint solution messaging for go to market initiatives .
- Collaborate with field marketing, product marketing and enablement to support partner readiness and certification.
- Identify and develop effective marketing and sales collateral – using both internal and agency resources – for use on the Web site and in campaigns.
- Manage the end-to-end market development funds (MDF) process including proposal management, review, acceptance/rejection and proof of performance.
- Build a team of global and regional partner marketers to drive programs
What We’re Looking For On Your Resume
- 15+ years marketing experience.
- 7+ years experience in channel marketing / channel program management.
- A bachelor's degree in marketing and/or communications, MBA preferred.
- Channel-oriented sales experience in technology industry a plus.
What You Should Know About This Team
- We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.
- Though small in number, our team is agile and fiercely determined.
- Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.
- Challenges excite us, as we view them as opportunities for growth and positive transformation.
- We are not merely observers of change; we actively initiate and drive it.
Our Team’s Favorite Perks and Benefits
- Qualtrics Experience Program - A bonus each year for an experience of your choosing
- Worldwide and diverse community that enjoys helping each other
- At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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For full-time positions,this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.