Job Description

Reporting to the Director, the Senior Manager, Paid Search is the daily lead and implements strategy, performance of all accounts against Goals, adherence to deadlines and development of the account team.

You Will:

• Be the main POC for Clients
• Develop strategy in partnership with client services team and PPC Director
• Implement strategy and achievement of Goals
• Provide all projects to agreed deadlines
• Oversee managing account budgets
• Main contact for Search Engine and third-party reps
• Manage the management and overall career development of the PPC team
• Ensure best practice and adoption of new features or processes
• Collaborate with other channels
• Build relationships across client services team and with client. Lead meetings and QBRs

Qualifications

• 4+ years of experience in a digital ad agency, with a focus on PPC/SEM, including PLA/Shopping
• 2+ years of experience managerial experience, including experience developing and mentoring a team
• Complete mastery of Search Engines and third-party tools, including SA360
• Advanced Excel skills (can maintain complex spreadsheets)
• Experience developing strategy and find solutions in a client-centric environment
• Project and resource management skills
• Experience working with financial data and budgets

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Job Description

As a Paid Search Manager, you will be responsible for developing and executing paid search campaigns (Google/Bing/YouTube Discovery). This role is ideal for someone who is tenured in omnichannel campaign execution and strategy, has experience with Google Ads and data platforms (Google Analytics, Google Trends), and is an expert in client relationship management and problem solving. The ideal candidate should be proactive in nature and a critical thinker.

This position is fully remote, but may require some in-person meetings and will involve regular weekly and monthly calls.  

WHAT YOU’LL DO

• 50/50 daily split of paid media campaign strategy/planning and execution
• Forecast, strategize, execute and optimize paid search strategies on Google, bing, and YouTube Discovery for our e-commerce suite of clientele
• Oversee the daily management of campaign media budgets, revenue/conversion delivery, bid management, and keyword expansions/suppressions
• Drive overall paid media strategy and associated tactics to meet all client goals, working closely with account lead(s) and channel leads
• Configure and calculate media mixes and anticipated outcomes with prescribed media spend and media KPIs
• Analyze results and performance via data analysis
• Compile, organize and present campaign results, findings, and key takeaways to clientele 
• Prioritize and manage client quarterly and ad-hoc requests to ensure on-time completion
• Proactively grow and nurture client goals to scale spend and test emerging platforms

Qualifications

• 2-3 years of experience in digital marketing and advertising
  • Knowledge of Google Ads, Google Analytics, Google Tag Manager, Google Merchant Center and Bing Ads
  • Google Ads & Analytics Certification a plus
  • Possess an in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
• Broad range of experience in multiple advertising channels, including but not limited to:
  • Forecasting and opportunity/gap analysis
  • Campaign management tools
  • Demonstrated advanced paid media knowledge
  • Demonstrated ability to successfully monitor new paid trends and products and evaluate application to agency and client
  • Research tools/competitive analysis
  • Budget/pacing and billing
  • Demonstrated understanding of integrated media, client scope and industry trends
• Excellent communicator who is able to craft and tell a consistent story to executives, team members and clients via written and vertical communication
• Ability to follow up on tasks to ensure deadlines are hit across many projects at once
• Highly strategic and able to balance long term strategy with short term results
• Deeply analytical with a bias for action
• Ability to dissect data and draw insights that drive the business forward
• Natural leader with ability to motivate, coach and drive teams forward
• Excellent with numbers and Microsoft Excel

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Job Description

This is an exciting entry-level role where you will gain the digital media skills to launch your career in digital marketing and advertising. The Associate, Paid Search will receive comprehensive, hands-on training in the fast-paced world of Search Engine Marketing (SEM) and develop experience with complementary marketing channels. You are an ideal candidate if you have aspirations about growing your digital media skills in a collaborative environment. The Associate, Paid Search is an important contributor to the success of the business, so if you are a team player that excels in a dynamic setting, this position is perfect for you!

The Associate position represents the start of a media career. You will report to the Sr. Associate and Managers on the team. This position is open to remote work.

Responsibilities:

• Participate in ongoing operations and daily management of Paid Search campaigns, including: keyword research, asset development, report generation, performance analysis, and more
• Present performance reports while addressing trends, anomalies, and recommended next steps
• Gain understanding of our clients' business, including products and services, goals and priorities, and latest industry news and trends
• Manage budget pacing, IO creation, and daily campaign monitoring
• Contribute to strategic discussions by participating in brainstorm meetings with the larger denstu team
• Demonstrate experience with digital marketing by keeping a pulse on industry news and events to identify new ways to grow our clients' businesses
• Partner with extended team to build and nurture vendor relationships to enhance efficiencies

Qualifications

• Bachelor's degree
• 0-2 years of industry experience
• 1+ years of experience in analytics and math
• Interest in and familiarity with digital media and paid search marketing
• 0-1 years of experience with Google Ads

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