Product Marketing Director Remote Jobs

6 Results

7d

Director, Product Marketing

Insight SoftwareRemote, US, Remote
2 years of experienceBachelor's degreesalesforce

Insight Software is hiring a Remote Director, Product Marketing

Job Description

 

As a Director of Product Marketing, you will lead a team of product marketing managers with the responsibility to ensure that your products "fly-off the shelf." This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn't guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with our demand generation teams to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our buyers' problems. You are obsessed with tracking performance, and have the data to prove what's working and what isn't.

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it's a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

What will you do?

  • Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Understand and support our sales channels; work with sales enablement to train our sales team on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

How will you do it?

  • Results Orientation – Demonstrate a track record of success in product marketing
  • Engaging Presence – Use your interpersonal skills to effectively engage with multiple departments internally
  • Drive & Grit – Operate in a fast-paced environment with a focus and determination to lead your team to achieve high-quality results

 

Qualifications

 

Minimum:

  • 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • 2+ years team leadership experience
  • Familiar with CRM and marketing automation tools such as Salesforce and Pardot
  • Exceptional market analysis and ROI-tracking skills, able to prove what is –or isn't—working
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
  • Keen eye for detail
  • A creative thinker who can translate technical details into compelling business benefits
  • Bachelor's degree in business or marketing; MBA preferred.

Qualifications

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16d

Director of Product Marketing

PindropUS - Remote
remote-firstmarketoB2Bsalesforceslackc++

Pindrop is hiring a Remote Director of Product Marketing

Director of Product Marketing

US-Remote

Who we are

Are you passionate about innovating at the intersection of technology and personal security? At Pindrop, we recognize that the human voice is a unique personal identifier, increasingly susceptible to sophisticated fraud, including the threat of deepfakes. We're leading the way in developing cutting-edge authentication, fraud prevention, and deepfake detection. Our mission is to provide seamless and secure digital experiences, safeguarding the most personal aspect of our identity: our voice. Here, you'll be part of a team driven by values of Innovation, Customer Advocacy, Excellence, and Impact. We're not just creating a safer digital landscape by fortifying trust and integrity with those we serve, we’re also building a dynamic, supportive workplace where your contributions make a real difference.

Headquartered in Atlanta, GA, Pindrop is backed by world-class investors such as Andreessen-Horowitz, IVP, and CapitalG.

 

What you’ll do 

As the Director of Product Marketing at Pindrop, you’ll play a crucial role in leading product positioning, the product launch processes, customer insights and more! This is a critical role at the nexus of Marketing, Product and Sales, with substantial potential to impact company growth. In this position, you will be involved at the earliest stages of product development including market analysis and voice of the customer, product positioning and the creation of core internal and go-to-market strategies. Our ideal candidate will have extensive experience in enterprise B2B/SaaS product marketing, preferably at category-creating, fast-growing companies, and an understanding of the technology and security industry.

  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas.
  • Understand and document our buyer’s process, including where they get information and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Market intelligence—be the expert on our buyers, who they are, how they buy, and their key buying criteria.
  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral; and teach them how and when to use them.

Become a deep product expert, capable of conducting demos and create product based content rapidlyDevelop programs and campaigns to push into new vertical markets, expand into new geographies, and push new products into new markets. Understand and document customer buying cycles, personas, and competitive landscape—be an expert on our competition and how they are positioned.Understand highly complex ideas and product and be able to communicate those to a non-technical audienceConstruct and Analyze program KPIs and results as well as make recommendations for future improvementsIdentify and develop effective marketing and sales collateral – using both internal and agency resources – for use on the Web site and in campaignsResearch and select appropriate vendors to ensure successful and timely project completion

Who you are

  • You are a strategic thinker and a tactical executor
  • You create game winning strategies
  • You are a terrific storyteller and writer
  • You are customer driven with a passion for understanding our customers
  • You don’t know the meaning of analysis paralysis, you try then iterate to improve 
  • You are a strong public speaker, comfortable in front of a variety of audiences
  • You are an excellent people leader and team player
  • You are resilient in the face of challenges, change, and ambiguity
  • You are optimistic and believe that you can make a problem into a solution
  • You are resourceful, excited to uncover innovative solutions and teach yourself something new when needed
  • You take accountability, do the things you say you’ll do, under-promise and over-deliver
  • You are nimble and adaptable when priorities change and continue to see the “forest through the trees” 

Your skill-set: 

  • 7+ years of B2B SaaS product marketing experience with at least two years of experience in a market-facing role (e.g., delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • 3+ years experience marketing solutions and developing winning go-to-market strategies in the security, authentication, voice, or cloud contact center markets
  • Comfortable using collaboration, CRM, and marketing automation tools such as Slack, Salesforce, Marketo, DemandBase, and Google Analytics.
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
  • Bachelor’s degree in business or marketing, and MBA preferred, or equivalent experience.
  • Marketing experience with technically complex product, software or SaaS offerings

 

What’s in it for you:

As a Pindropper, you join a rapidly growing company making technology more human with the power of voice. You will work alongside some of the best and brightest. We’re a passionate group committed to excellence - but that doesn’t stop us from enjoying the journey as a team with chess and poker tournaments, catered lunches and happy hours, wellness programming, and more. Because we take our jobs seriously, we add in time for rest with Unlimited PTO, Focus Thursday, and Company-wide Rest Days. You will have an incredible opportunity to help build our product marketing function from the ground up.You will be the glue between Marketing, Product and Sales, with substantial potential to impact our company growth.

Within 30 days you’ll

    • Complete onboarding and attend New Employee Orientation sessions with other new Pindroppers
  • Meet with our Product and Engineering team. Start build a strong relationship with all our product managers to better understand our products and solutions 
  • Familiarize yourself with our competitors  - Who are they, and how are they positioned? 
  • Understand Pindrop positioning, market opportunity, and our products/features

Within 60 days you’ll

    • Develop an understanding of our buyer personas – Who are they? Where do they get their information? What drives the decisions that they make? How do they buy?
  • Meet with sales team and establish relationships with all or our AE, SDR’s, and BDR’s 
  • Understand what’s been products are being developed and begin to strategize plans for 2024
  • Take ownership over 1-2 products – Assess the effectiveness of current marketing programs (that support your products). Start to develop positioning / messaging for to-be-launched products that will resonate with our target buyer personas
  • Within 90 days you’ll 
    • Make recommendations to leaders on how to improve our product positioning and go-to-market strategies– Share your winning strategies and GTM plans with the executive team and begin putting them into action.
    • Work closely with your marketing colleagues todevelop marketing plans for the products you support
    • Work with your manager to establish clear and attainable OKRs for product marketing

What we offer

As a part of Pindrop, you’ll have a direct impact on our growing list of products and the future of security in the voice-driven economy. We hire great people and take care of them. Here’s a snapshot of the benefits we offer:

  • Competitive compensation, including equity for all employees
  • Unlimited Paid Time Off (PTO)
  • 4 company-wide rest days in 2024 where the entire company rests and recharges!
  • Generous health and welfare plans to choose from - including one employer-paid “employee-only” plan!
  • Best-in-class Health Savings Account (HSA) employer contribution
  • Affordable vision and dental plans for you and your family
  • Employer-provided life and disability coverage with additional supplemental options
  • Paid Parental Leave - Equal for all parents, including birth, adoptive & foster parents
    • One year of diaper delivery for your newest addition to the family! It’s our way of welcoming new Pindroplets to the family!
  • Identity protection through Norton LifeLock
  • Remote-first culture with opportunities for in-person team events
  • New hire and recurring monthly home office allowance
  • When we need a break, we keep it fun with happy hours, ping pong and foosball, drinks and snacks, and monthly massages!
  • Remote and in-person team activities (think cheese tastings, chess tournaments, talent shows, murder mysteries, and more!)
  • Company holidays
  • Annual professional development and learning benefit
  • Pick your own Apple MacBook Pro
  • Retirement plan with competitive 401(k) match
  • Wellness Program including Employee Assistance Program, 24/7 Telemedicine

 

What we live by

At Pindrop, our Core Values are fundamental beliefs at the center of all we do. They are our guiding principles that dictate our actions and behaviors. Our Values are deeply embedded into our culture in big and small ways and even help us decide right from wrong when the path forward is unclear. At Pindrop, we believe in taking accountability to make decisions and act in a way that reflects who we are. We truly believe making decisions and acting with our Core Values in mind will help us to achieve our goals and keep Pindrop a great place to work:    

  • Audaciously Innovate - We continue to change the world, and the way people safely engage and interact with technology. As first principle thinkers, we challenge standards, take risks and learn from our mistakes in order to make positive change and continuous improvement. We believe nothing is impossible.
  • Evangelical Customers for Life - We delight, inspire and empower customers from day one and for life. We create a partnership and experience that results in a shared passion.   We are champions for our customers, and our customers become our champions, creating a universal commitment to one another. 
  • Execution Excellence - We do what we say and say what we do. We are accountable for making the tough decisions and necessary tradeoffs to deliver quality and effective solutions on time.
  • Win as a Company - Every time we win, we win as a company. Every time we lose, we lose as a company. We break down silos, support one another, embrace diversity and celebrate our successes. We are better together. 
  • Make a Difference - Every day we have the opportunity to make a positive impact. We operate with dedication, passion, and uncompromising integrity, creating a safer, more secure world.

Not sure if this is you?

We want a diverse, global team, with a broad range of experience and perspectives. If this job sounds great, but you’re not sure if you qualify, apply anyway! We carefully consider every application and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.

Pindrop is an Equal Opportunity Employer

Here at Pindrop, it is our mission to create and maintain a diverse and inclusive work environment. As an equal opportunity employer, all qualified applicants receive consideration for employment without regard to race, color, age, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetic information, disability, marital and/or veteran status.

 

 #LI-Remote

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+30d

Director, Product Marketing - North America Remote

Live PersonNorth America - Remote
Bachelor's degreeB2Bc++

Live Person is hiring a Remote Director, Product Marketing - North America Remote

 LivePerson (NASDAQ: LPSN) is the global leader in enterprise conversations. Hundreds of the world’s leading brands — including HSBC, Chipotle, and Virgin Media — use our award-winning Conversational Cloud platform to connect with millions of consumers. We power nearly a billion conversational interactions every month, providing a uniquely rich data set and safety tools to unlock the power of Conversational AI for better customer experiences.  

 

At LivePerson, we foster an inclusive workplace culture that encourages meaningful connection, collaboration, and innovation. Everyone is invited to ask questions, actively seek new ways to achieve success and reach their full potential. We are continually looking for ways to improve our products and make things better. This means spotting opportunities, solving ambiguities, and seeking effective solutions to the problems our customers care about. 

 

Overview:

We are looking for an experienced and strategic Director of Product Marketing to lead LivePerson’s product marketing team. Reporting to our Senior Director, Product Marketing & Brand Messaging, you will develop marketing strategies that drive the adoption and success of our digital-first customer service platform, the Conversational Cloud, and its award-winning agent and AI capabilities. You will manage a team of high-performing product marketers and collaborate cross-functionally to quarterback our go-to-market plans and product launches, enable our customer-facing teams with sales collateral, product messaging, and market intelligence, and help our customers get maximum value from LivePerson’s technology.

You will:

  • Manage a small team of product marketing managers, each responsible for distinct product areas and core PMM functions such as competitive intelligence, analyst relations, and sales enablement. 
  • Develop an expert understanding of our Conversational Cloud platform, including its capabilities, features, benefits, and unique differentiators.  
  • Conduct market research to identify target customer segments, competitive insights, and market trends.
  • Collaborate with product management to shape the product roadmap, ensuring understanding of customer needs and revenue opportunities.
  • Create compelling product narratives, messaging, and positioning that resonates with our target audience and differentiates our products in the market.
  • Develop go-to-market plans for new product launches, including product positioning, pricing strategies, sales enablement materials, and marketing campaigns.
  • Help the sales team with training and sales tools, such as product presentations, battle cards, and customer success stories.
  • Collaborate with the demand generation team to develop and implement marketing campaigns that create product awareness and adoption, produce leads, and support customer acquisition and retention.
  • Partner with our content and customer marketing teams to create high-quality collateral, including white papers, case studies, blog posts, and videos, to educate and engage prospects and customers.
  • Analyze product performance, market trends, and customer feedback to identify opportunities for product optimization and growth.
  • Be a product promoter and brand evangelist, representing LivePerson and our solutions at industry events, conferences, webinars, and customer meetings.

You have:

  • Bachelor's degree in business, marketing, or the liberal arts; MBA is a plus
  • 10+ years of professional experience in marketing, customer success, product management or operations. 
  • 5+ years of experience in product marketing, ideally in the B2B SaaS industry
  • 3+ years of people management experience 
  • 3+ years of project management experience 
  • Excellent communication, presentation, writing, and project management skills
  • Experience working in the CX/ contact center, or AI/automation space 
  • Expertise implementing go-to-market strategies for complex products
  • Experience translating technical concepts into compelling marketing messages
  • The ability to analyze market data, customer insights, and product performance metrics to guide decision-making

Benefits:

The salary range for this role will be between $165,000 to $185,000. Final compensation will be determined by a variety of factors, including your location, skills, experience, education, and/or certifications. During the phone screening, the recruiter will provide the location-specific salary range for this role. Regardless of your personal situation or where you are in the world, LivePerson offers comprehensive and great benefits programs to meet your needs:

  • Health: Health: medical, dental, and vision insurance and wellbeing resources and programs
  • Time away: generous time away programs that cover vacation, dependent care, holidays, wellness days, and more. 
  • Financial: 401K, ESPP, Basic life and AD&D insurance, long-term and short-term disability
  • Family: parental leave, maternity support, fertility services
  • Development: Generous tuition reimbursement and access to internal professional development resources.
  • Additional: 24/7 access to professional counselors, voluntary insurance coverage, exclusive perks and discounts
  • #LI- Remote

 

Why you’ll love working here:

 

As leaders in enterprise customer conversations, we celebrate diversity, empowering our team to forge impactful conversations globally. LivePerson is a place where uniqueness is embraced, growth is constant, and everyone is empowered to create their own success. And, we're very proud to have earned recognition from Fast Company, Newsweek, and BuiltIn for being a top innovative, beloved, and remote-friendly workplace. 

Belonging at LivePerson: 

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

We are committed to the accessibility needs of applicants and employees. We provide reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require reasonable accommodation for any part of the application or hiring process should inform their recruiting contact upon initial connection.

 

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+30d

Director, Product Marketing

SignifydUnited States (Remote)
Bachelor's degreemarketoB2BsalesforceDesign

Signifyd is hiring a Remote Director, Product Marketing

Signifyd is seeking a Director, Product Marketing to join our Marketing team and report to the SVP, Strategic Growth. You will be responsible for developing and executing the product marketing and content strategy for all of our product lines across all touchpoints, working cross-functionally with other marketing functions, product, and sales teams. 

You will be the market and product expert, champion, and advocate both internally and externally. Your job is to ensure that our content and messaging are best-in-class and appropriate for the audiences you’re reaching. You are passionate about identifying and articulating product benefits and creating compelling customer-centric use cases (including framing customer stories and mapping them to needs, feature and benefit language) to demonstrate the value of our solutions.

You have a background in B2B enterprise technology (ideally within the e-commerce, payments, or fraud space) and ideally, a background in strategy consulting (for client facing articulation of complex narratives). You know how to support and accelerate the enterprise sales cycle with inspiring content. You are proficient in translating technical features into clear and concise benefits and are familiar with e-commerce personas and industry trends. You are an excellent writer, spokesperson and presenter, with the marketing acumen to translate your expertise into compelling content across multiple channels.  

Key responsibilities:

  • Develop and execute a strategy for core product and cross-product thematic positioning and messaging that resonates with key buyer and user personas.
  • Lead the strategy for developing compelling assets that communicate the product's value and support lead generation, conversion, and customer retention efforts.
  • Effectively lead, develop, and enable a high performing team of product marketers and analyst subject matter experts that support global initiatives.
  • Design and deliver training & resources that empower Signifyd's global sales team and partner networks to speak to how our products solve market and customer needs.  The includes translating value propositions into impactful sales enablement, including pitch decks, case studies, sales sheets, videos, collateral, whitepapers and more.
  • Serve as the internal expert on the e-commerce and fraud technology landscape, monitor industry trends, create and execute on competitive landscape initiatives.
  • Spearhead analyst relations and other programs that foster thought leadership in the industry, resulting in higher brand awareness
  • Partner with demand generation teams on development of campaigns and content
  • Partner with Product Management leadership on launch strategy for new features and offerings and advises on the product roadmap.
  • Work closely with cross-functional marketing, sales, RevOps, and product teams to drive the business and product marketing strategy. Track, measure and report against the goals and objectives of each initiative.
  • Serve as a mentor for team members across departments.

 

Required qualifications:

  • 6+ years of product marketing experience in relevant enterprise technology,  B2B enterprise technology, with, e-commerce,  payments, or fraud focus preferred
  • 3+ years of experience developing and managing high performing team members of various levels and experience
  • Demonstrated ability to build strong relationships and execute cross-functionally with sales, marketing and product organizations globally
  • Proven track record in developing highly effective sales and executive presentations and collateral
  • Excellent written communication and interpersonal skills
  • Self-starter with excellent organizational skills who can drive projects from start to finish
  • Demonstrated experience driving a product launch end-to-end
  • Strong attention to detail and work ethic
  • Open to customer facing work travel
  • Experience with Salesforce, Marketo, Planhat, Influitive, Orbiit (or similar tools) a plus. 

#LI-Remote

Benefits in our US offices:

  • Discretionary Time Off Policy (Unlimited!)
  • Mental wellbeing resources
  • Dedicated learning budget through Learnerbly
  • 401K Match
  • Stock Options
  • Annual Performance Bonus or Commissions
  • Paid Parental Leave (12 weeks)
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Spending Account (FSA)
  • Short Term and Long Term Disability Insurance
  • Life Insurance
  • Company Social Events
  • Signifyd Swag 

We want to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

 

Signifyd provides a base salary, bonus, equity and benefits to all its employees. Our posted job may span more than one career level, and offered level and salary will be determined by the applicant’s specific experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data.

USA Base Salary Pay Range
$156,000$210,000 USD

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+30d

Director of Product Marketing

MyTimeLos Angeles, CA, Remote

MyTime is hiring a Remote Director of Product Marketing

Job Description

Role:

We are looking for an experienced product marketer to drive product positioning, sales enablement and go-to-market strategies. The ideal candidate is a both a strategic thinker who can drive our where we’re going in the future; and a builder who can scale processes to drive growth.

This is a high-profile role reporting to the VP of Marketing and working across functions. It is a great fit for a self-starter who enjoys driving marketing impact through the intersection of messaging, sales enablement and competitive strategy.

Responsibilities:

  • Develop target buyer persona and differentiated messaging and positioning for the MyTime product. 

  • Create and execute our go-to-market strategies for new products to drive achievement of enterprise revenue goals.

  • Support Sales through the development of sales enablement programs and materials to educate customers on our product differentiators and increase close rates.

  • Develop industry-specific content (ebooks, infographics, blog posts, competitive playbooks, sales decks, and thought-leadership articles) to support lead generation campaigns, SEO, and sales enablement.

  • Perform ongoing competitive analysis, positioning and strategies for effectively competing and winning in the marketplace.

  • Develop compelling product messaging and content by becoming an expert on our enterprise customers, their pain-points, and criteria for purchasing.

  • Train the sales and other customer facing teams on how to position and sell the MyTime platform.

  • Analyze product behavior to develop effective customer marketing campaigns and incentives to increase adoption and upsell opportunities.

  • Work with the leadership team on pricing and packaging for both existing and future products.

Qualifications

  • 5+ years of product marketing experience, with at least 3 years at an enterprise SAAS company.

  • Experience working directly with technical teams to build, price, and launch new products or modules

  • Demonstrated empathy for the customer, gaining customer insights by way of research and testing and translating insights into successful execution.

  • Ability to convert comprehensive ideas and quantitative data into simple messages.

  • Passionate about data-driven marketing.

  • Very strong written communication skills.

  • Comfortable presenting to audiences, both internally and externally.

  • Excellent writing skills and a passion for storytelling – your writing evokes a positive reaction that drives affinity for our brand and grows our pipeline of leads.

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+30d

Director of Product Marketing

remote-firstB2Bc++

Northspyre is hiring a Remote Director of Product Marketing

At Northspyre, you’ll join the incredible journey of transforming the way modern real estate teams manage complex projects. Leveraging data, automation and artificial intelligence, Northspyre helps facilitate faster, more predictable outcomes on complex real estate projects. In 5 years, our platform has already facilitated more than $125 billion of complex projects across the United States.

We are a passionate, collaborative, and diverse team who are eager to roll-up our sleeves  and make an impact at a startup that has the confidence and backing of some of the same investors who backed other revolutionary, industry transforming companies like SpaceX, Tesla, and Airbnb.

Help us build software that builds the world!

About the opportunity

Northspyre is looking for a Director of Product Marketing to join our fast-growing venture-backed startup team. The Director of Product Marketing will  play a critical role in catalyzing growth for our products post our $25M Series B raise and managing a team for a product that is an early category leader.

In this position you will lead and scale our company’s product marketing function to match our rapid growth. You will work cross-functionally with our product team, executive leadership, and other go-to-market functions to build, market, sell and support our first to-market products in commercial real estate, while also playing a key role in defining the future vision and strategy of Northspyre.

You’ll have the opportunity to make an immediate impact on our business and execute programs across the entire product-marketing landscape including customer research, content marketing strategy, positioning and messaging, customer advocacy, and serving as a product expert.

In this role, you’ll get to

  • Scale our product marketing discipline.
  • Build strong, trusting relationships with Product, Sales, and Customer Success leadership.
  • Lead and expand our customer advocacy programs, turning customer feedback and success stories into powerful marketing tools, and ensuring our product and marketing strategies are consistently aligned with our customers' evolving needs and experiences.
  • Coordinate with the product team to guide product roadmaps, pricing, and future product releases using data-backed insights from industry research as well as consumer research, feedback, and behavior.
  • Own our product release process in tight coordination with our product and engineering teams.  You are the person on the team that can take deep technical product understanding / expertise and break it into bite sized chunks for the market to understand.  
  • Strategically manage and continuously refine our buyer personas and messaging, collaborating closely with marketing, sales, and customer success teams to ensure our messaging is precisely tailored and consistently resonates with each persona's unique needs and preferences.
  • Work with our marketing and sales teams to test our developed messaging in the market and use feedback to further refine our framework.
  • Work with / directly manage agencies and internal teams to develop content for marketing materials including podcasts, webinars, and product demos. Develop schedules and cadences for these materials and work to maintain release deadlines to support marketing efforts.
  • Partner with marketing, sales, and enablement to continually improve conversion rates at each stage of the funnel through tailored content.
  • Lead, mentor, and collaborate with a sharp team of content creators and storytellers. 

We are looking for people who have

  • 5+ years of B2B product marketing experience in a high growth environment. You have a successful and demonstrable track record of working with customers from mid-market to enterprise.
  • You are customer-obsessed and use customer research to influence programs around pricing and packaging, positioning and messaging, product launches, and all other assets that support successful go-to-market efforts.
  • A track record of translating market understanding into action. You've successfully developed and driven the adoption of company and product-level positioning and messaging frameworks. You've worked with Product Managers to develop market intelligence and business cases to inform roadmap development.
  • You develop meaningful market analysis and deep competitive intelligence that drive differentiated, high value products and features, and allows you to participate in the launch cycle from end to end.
  • You act as the voice of the customer because you dive deeply into their needs and problem spaces, enabling you to identify target personas, document them, and educate and align our internal teams around them.
  • Exceptional communication skills, with the ability to influence others as appropriate. You have experience transforming complex concepts, features, and capabilities into clear and concise value-based messages and compelling narratives. You can tell powerful customers stories that couple deep empathy with powerful written and verbal communication skills.
  • Strong project management and operational skills. You have experience leading complex, cross-functional initiatives from start to finish while consistently meeting deadlines. You work effectively across Marketing, Demand Generation, Sales, CS, and Product. 
  • Can-do attitude, natural curiosity, resourcefulness, and adaptability. You're eager to dive in and solve problems, talk to people, do research, and then share what you’ve learned and turn insights into action. 
  • You have excellent presentation and interpersonal skills, with the ability to present to audiences of all levels and sizes (company-wide to Executive team). You're a relationship-builder and excel at bringing together team members of all seniority levels and driving execution against a common goal.
  • You thrive on individual execution, contribution and quality work but also enjoy creating high performing teams, and welcome the opportunity to collaborate with the executive team frequently.
  • People management experience: You’ve had responsibility for hiring and managing others.

Bonus points if you have:

  • Real estate development experience or exposure or experience at a proptech company.
  • Experience with Google Analytics, HubSpot Marketing, LinkedIn Campaign Manager, Facebook Ads and Google Ads a plus 
  • Experience researching pricing and packaging and developing data-driven roadmaps for these functions.
  • A hungry, infectious personality: we’re looking for someone determined and driven to win

A reasonable estimate of the total compensation range for this role’s listed level is currently$130k - $200kbut may vary based on local market data by region. Role levels and salary ranges take into account a number of factors including, but not limited to, interview performance, skills, experience, knowledge, training and education, certifications and licenses, market data and other business needs. 

This role is also eligible for equity andbenefits.

Benefits and Perks (Full-Time Employees)

  • In addition to a competitive salary, we are offering a meaningful stock option package
  • Comprehensive Medical, Dental, and Vision. Multiple plan options, including a plan option for 100% employer-paid premium for individual coverage for full-time employees.
  • 401k Match to help you save for your future (Fully vested after 6 mo eligibility period)
  • Unlimited Vacation, Paid Sick Leave, and major US Holidays
  • $45 monthly stipend towards ClassPass (fitness/spa)
  • Awesome company swag!
  • Free access to Health Advocate
  • Remote-first work environment -we have an office in NYC, but our teammates are all over the United States and around the world
  • You will be part of a small, professional fast-moving team with minimal supervision
  • Annual team gatherings

Top Three Reasons to Join

#1: It’s the Right Time –We’ve already facilitated more than $125 billion of complex projects across the United States

#2. Northspyre has the right product –Our technology empowers modern real estate teams to build leveraging data, automation and artificial intelligence to get to faster, more predictable outcomes on complex projects.

#3. Northspyre celebrates a culture of creativity –We strive to have a sense of community within Northspyre that encourages diverse viewpoints, openness, and fostering an environment in which employees feel comfortable bringing their whole authentic selves to work.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

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