Job Application for Senior Manager SEO at Credible{"@context":"schema.org","@type":"JobPosting","hiringOrganization":{"@type":"Organization","name":"Credible","logo":"https://recruiting.cdn.greenhouse.io/external_greenhouse_job_boards/logos/000/003/821/resized/Credible_Logo_125x60-02_.png?1495054841"},"title":"Senior Manager SEO","datePosted":"2024-04-29","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Durham, North Carolina, United States","addressRegion":"NC","addressCountry":null,"postalCode":null}},"description":"\u003cp\u003eCredible is looking for a data-driven, results-oriented Senior Manager of SEO to join our team.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eLevel up your SEO career and challenge yourself by working in one of the most competitive financial services sectors. This role is responsible for the strategy, planning and execution of content-driven SEO strategies across Credible’s Publisher Partners which include some of the largest names in the industry As the Senior Manager of SEO, you will be committed to leading the expansion of our search visibility in collaboration with Credible’s content and product teams.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThis position is perfect for someone skilled in creating innovative strategies and with practical experience securing top positions on important SERPs. The ideal candidate should be eager to oversee the strategic management of a Publisher Partner’s profit and loss (P\u0026amp;L).\u003c/p\u003e\n\u003cp\u003eThis position requires an extensive understanding of all facets of SEO—ranging from on-page elements to technical and off-page factors—as well as robust business insights. Your duties will include playing a strategic role in defining the direction for our future categories and performing daily performance evaluations.\u003c/p\u003e\n\u003cp\u003eThe role is full-time and 100% remote. Compensation is based on experience.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eYou’re a great fit for this role if you’re:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eA strong SEO background, evidenced by ranking highly on competitive keywords.\u003c/li\u003e\n\u003cli\u003eNaturally curious and resourceful and are willing to take initiative to gather data/information\u003c/li\u003e\n\u003cli\u003eAble to leverage data to quantify upside and justify investment\u003c/li\u003e\n\u003cli\u003eAble to demonstrate a top-class understanding of on-page SEO\u003c/li\u003e\n\u003cli\u003eFamiliar with building high quality pages at scale\u003c/li\u003e\n\u003cli\u003eUnrelenting in your desire to beat the competition\u003c/li\u003e\n\u003cli\u003eEager to work in a dynamic start-up environment where an opportunity for ownership and impact is significant\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eResponsibilities:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDevelop and articulate a vision and strategy to enhance the performance of the P\u0026amp;L for Publisher Partner\u003c/li\u003e\n\u003cli\u003eManage content workflow based on an understanding of production timelines\u003c/li\u003e\n\u003cli\u003eConduct extensive topical and competitive research and interpret user intent to produce best-in-class content briefs\u003c/li\u003e\n\u003cli\u003ePair keyword research with business data to inform recommendations\u003c/li\u003e\n\u003cli\u003eCraft and test SEO hypotheses\u003c/li\u003e\n\u003cli\u003eIdentify, quantify and manage SEO opportunities that would increase overall organic traffic and generate new qualified leads\u003c/li\u003e\n\u003cli\u003ePerform regular SEO audits and optimizing exercises\u003c/li\u003e\n\u003cli\u003eConsult and provide recommendations to an array of different internal teams\u003c/li\u003e\n\u003cli\u003eAssist in driving strategy and execution of Credible’s content optimization engine, ensuring our content ranks as high as possible at all times\u003c/li\u003e\n\u003cli\u003eConduct on-page analysis at scale to ensure proper keyword targeting for Credible pages\u003c/li\u003e\n\u003cli\u003eMonitor organic search performance of top competitors sites in our verticals.\u003c/li\u003e\n\u003cli\u003eDeliver recurring SEO performance reports, provide actionable insights for senior executives and stakeholders, collaborate on quarterly progress reviews and forecasts\u003c/li\u003e\n\u003cli\u003eStay up to date on industry trends and continually expand SEO knowledge\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eEducation and Experience:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e6+ years of experience working in SEO, digital content, and/or marketing with proven results\u003c/li\u003e\n\u003cli\u003eAbility to strategize, plan, implement and monitor multiple projects independently\u003c/li\u003e\n\u003cli\u003eExperience quantifying the impact of your SEO recommendations, both before and after implementation\u003c/li\u003e\n\u003cli\u003eExperience with SEO software a (Google Search Console, Google Analytics, Ahrefs, SEMRush, ScreamingFrog, etc)\u003c/li\u003e\n\u003cli\u003eResourcefulness to research and seek out relevant information when needed\u003c/li\u003e\n\u003cli\u003eExperience writing content briefs and technical briefs for content production and technical projects\u003c/li\u003e\n\u003cli\u003eExcellent communication and interpersonal skills, with the ability to collaborate under pressure on time-critical initiatives\u003c/li\u003e\n\u003cli\u003ePosses a problem-solving, detail oriented and analytical mindset\u003c/li\u003e\n\u003cli\u003eAbility to inspect HTML and explain its impact to SEO\u003c/li\u003e\n\u003cli\u003eStrong command of the English language, including spelling and rules of composition and grammar\u003c/li\u003e\n\u003cli\u003eSuperior attention to detail, organization and strong project management skills\u003c/li\u003e\n\u003cli\u003eExperience managing at a minimum, hundreds of pages or more\u003c/li\u003e\n\u003cli\u003eExperience working within WordPress an
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