Job Description

Truewerk is seeking a detail-oriented and results-driven Lifecycle Marketing Specialist based in Denver, Colorado to join our marketing team. This junior role will be responsible for executing, monitoring, and optimizing all aspects of email, app, and SMS marketing communications, from data collection to consumer sends. This role requires proficiency in leveraging various ad tech and CRM platforms to drive engagement with our email and SMS programs.

This role reports to the Senior Manager of CRM and Lifecycle Marketing and works closely with team members across Sales, Marketing, and Product Management.

The position is based in Denver, CO with flexibility to work remotely based on business needs. 

Salary Range: $55,000-$65,000 per year base salary + bonus

What you’ll do

• Campaign Execution:Build and deploy email and SMS marketing campaigns using our ad tech and CRM platforms.
• Quality Assurance:Perform quality assurance checks on creative assets, triggering logic and audience segmentation to ensure the right content is delivered to the right audience at the right time.
• Segmentation Management:Collaborate with the Senior Manager of Lifecycle Marketing to manage customer and list segmentation, ensuring campaigns are tailored to specific audience segments.
• Analytics and Optimization:Monitor campaign analytics and key performance indicators to optimize the effectiveness of email campaigns and drive continuous improvement.
• Collaboration and Coordination:Work closely with digital copywriters and creative teams to ensure timely release of assets and maintain brand consistency across all communications.
• Industry Trends and Innovation:Stay abreast of current industry trends and best practices within email marketing and implement innovative strategies to enhance campaign performance.
• Compliance and Deliverability:Assist in monitoring email deliverability, data hygiene, subscription management, and compliance with global opt-in laws and regulations.

Qualifications

Experience

• 1 year of proven experience managing automated email/SMS programs
• Prior exposure to marketing in a DTC eCommerce business
• Tendency toward goal-oriented, process-focused roles in media or marketing
• Familiarity with audience segmentation and list management

Technical Skills

• Familiarity with Klaviyo or similar mid-market ESP’s a must (Mailchimp, Bluecore, Listrak, Salesforce Marketing Cloud, Marketo)
• Comfortable with spreadsheets and performance reporting (Microsoft Excel, Google Sheets)
• Strong project management skills with the ability to prioritize and manage multiple tasks while adhering to deadlines and being flexible with real time changes

Key Competencies

• Enthusiasm for the Truewerk brand and industry
• Detail-oriented and meticulous with strong analytical skills
• A love of technology with a strong desire to learn in a fast-paced, performance-focused environment
• Excellent communication skills and the ability to ability to work cross-functionally with team members across sales, marketing, and product management

Work Location and Travel

• Candidates in the Denver area work a hybrid schedule with some days spent in our office
• All team members should have interest and ability to occasionally visit customers, partners, and industry events
• Relocation assistance is not provided by Truewerk

Don’t meet every single requirement? Studies have shown that some candidates, including women and people of color, are less likely to apply to jobs unless they meet every single qualification. At Truewerk we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience or education doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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Job Description

As a Senior Director of Enterprise Sales at Truewerk, you will be responsible for driving revenue growth through strategic B2B sales initiatives, developing strong relationships with enterprise-level clients, and leading a team of high-performing sales professionals. This role emphasizes a mission-driven, brand-forward approach to sales strategy, business development, relationship management, and cross-functional collaboration, and contributes strongly to the success of our Enterprise division and achievement of overall company objectives.

What you'll do

Business Development and Relationship Management

• Identify and cultivate new business opportunities within target industries and verticals, leveraging your industry expertise, relationship building, and sales cycle management to secure key accounts and partnerships.
• Lead future development of our enterprise business, including defining and optimizing target industries, sizes of accounts, customer segmentation, product assortment, and demand strategy.
• Foster strong relationships with key decision-makers and influencers within enterprise accounts with a focus on hands-on account management and continued growth. Proactively address client needs, resolve issues, and anticipate future opportunities.
• Negotiate favorable terms and agreements with clients and partners, ensuring alignment with company objectives and profitability targets.

Sales Strategy and Optimization

• Develop and execute comprehensive sales strategies to meet and exceed revenue targets for enterprise-level accounts.
• Manage department budget, compensation plan, and associated reporting and drive sales performance through effective pipeline management, sales forecasting, quota management, and data-driven decision-making.
• Stay informed about industry trends, emerging technologies, market dynamics, customer feedback, and competitor activities to inform sales strategies and decision-making.

Leadership and Collaboration

• Provide sales enablement for the enterprise team, including creating and refining the sales process, training material and methodology, and team resources and collateral.
• Collaborate cross-functionally with marketing, product, finance, and operations teams to align sales efforts with company objectives.
• Lead, coach, and mentor a team of enterprise sales professionals to drive performance and achieve sales objectives.
• Provide input and feedback to product development teams based on customer insights and market feedback.

Qualifications

Experience

• 7+ years of experience in B2B sales with a strong history of exceeding sales targets and driving revenue growth
• 3+ years experience in Sales Leadership with demonstrated success building and leading high-performing teams
• Experience selling into end-user accounts (as opposed to selling through resellers/distributors)
• A proven track record of strategic sales plan development and compensation plan development
• Strong preference for candidates with experience selling physical goods, specifically apparel, uniforms, or tools, particularly those involving seasonal or periodic replenishment
• Prior success selling to our target audience will be extremely beneficial

Technical Skills

• Ability to conduct market research and competitive analysis to identify market trends, customer needs, and competitive positioning
• Ability to analyze sales data and metrics to identify trends, opportunities, and areas for improvement (Microsoft Excel or Google Sheets)
• An understanding of logistics and KPIs related to the sales of tangible goods (lead time, order cycle time, stockout rate, on-time delivery, etc.)
• Proficiency in CRM and ERP software preferred (HubSpot, Netsuite)

Key Competencies

• Familiarity with or a passion for the skilled trades strongly preferred
• Strategic thinker with the ability to develop and execute complex sales strategies
• Results oriented, enjoys improvement and iteration, thrives in fast-paced environments
• Comfortable engaging with decision-makers, C-level executives, and key stakeholders
• Excellent negotiation skills, including the ability to understand customer needs, identify win-win solutions, and build mutually beneficial relationships

Work Location and Travel

• Candidates in the Denver area work a hybrid schedule with some days spent in our office.
• Candidates outside the Denver area may be required to travel to our headquarters periodically.
• All team members should have interest and ability to occasionally visit customers, partners, and industry events.
• Relocation assistance is not provided by Truewerk.

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Job Description

We’re looking for an up-and-coming Paid Marketing Manager or Associate Manager near Denver, CO to help shape and optimize our Advertising Channel Strategy. 

This junior role involves driving impactful creative outcomes, strategically expanding channels, and leveraging customer insights to enhance paid channel efficiency. With a keen focus on insightful reporting and analytics, you’ll contribute to data-driven decision-making, ensuring alignment with departmental goals. 

You’ll excel in comprehensive agency management, overseeing key digital platforms, and fostering collaboration with agency partners to drive continuous optimization. Your commitment to excellence will extend to meticulous budget management, delivering measurable contributions to overall marketing performance and organizational success.

This role reports to the Senior Director of Performance Marketing and works closely with the eCommerce team, Marketing team, advertising agencies, and vendors of Truewerk.

The position is based in Denver, CO with flexibility to work remotely based on business needs. 

Salary Range: $75,000 - $90,000 per year base salary

What you’ll do

Advertising Channel Strategy

• Develop creative briefs for paid advertisements, promotional collateral, and new channel assets.
• Explore, assess, and expand new channels, tactics, and creative methodologies to enhance the efficiency of paid channels. (Reddit, TikTok, etc.)
• Establish and sustain a continuous feedback loop for results, emphasizing the identification of drivers of effective ad creative to inform better creative outcomes and performance.

Agency Management

• Take ownership of day-to-day agency and vendor management, focusing on Television, SEM, Paid Social, Affiliates and other key digital platforms.
• Lead ongoing optimization efforts across key advertising and marketing channels in collaboration with agency partners.
• Direct and guide agency partners through monthly and quarterly planning and revenue and efficiency forecasting.
• Facilitate the seamless exchange of ad trafficking and collateral between internal teams and agency resources.

Reporting and Analytics

• Define, manage, and track monthly, quarterly, and annual advertising budgets.
• Generate insightful and actionable reports to guide agency tactics, creative insights, paid ad efficiency, and overall marketing performance.
• Measure and report on the efficacy of marketing campaigns, extracting insights and assessing alignment with departmental and organizational goals.
• Analyze customer and audience insights, devising and testing innovative targeting and creative approaches to connect with the Truewerk target customer.

Project Management, Technical Integrations

• Collaborate on technical implementation with site operations and agencies to ensure accurate and reliable ad performance measurement. (Pixel implementation, Shopify integrations, etc.)
• Collaborate closely with the CRM team to seamlessly integrate and evaluate new first-party audiences and share insights on performance
• Partner with the site operations team to implement, maintain, and audit tracking technologies, including UTM, and ensure accuracy of on-site measurement. 

Qualifications

What you’ll bring

Experience and Education

• 3+ years in Marketing
• Proven working experience in digital marketing
• A career encompassing goal-oriented, quantitative roles in media or marketing 
• Experience with both ad agency and brand side for DTC ecommerce brands preferred
• Apparel or similar softgoods or hardgoods experience a plus
• ​​Prior experience with paid search preferred 
• Experience in setting up and optimizing PPC campaigns on all major search engines

Technical Skills

• Solid knowledge of website and marketing analytics tools (Google Analytics, Google Ads, Google Merchant Center,  SEMRush)
• Demonstrable experience managing SEO/SEM, social media and/or display advertising campaigns
• Working knowledge of ad tracking pixels and ad measurement tools
• Exhibited comfort with analytics (Google sheets, Excel)
• Experience with Project Management tools preferred (Monday.com, Asana, Trello)

Key Competencies

• Demonstrated ability and comfort with project management
• A love of reporting, analytics and KPI benchmarking
• Highly organized and detail oriented
• Goal driven, analytical
• Leans into deadlines and thrives in a fast-paced environment

Work Location and Travel

• Employees in the Denver area work a hybrid schedule with some days spent in our office
• All team members should have interest and ability to occasionally visit customers, partners, and industry events
• Relocation assistance is not provided by Truewerk

Don’t meet every single requirement? Studies have shown that some candidates, including women and people of color, are less likely to apply to jobs unless they meet every single qualification. At Truewerk we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience or education doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

See more jobs at Truewerk

Apply for this job