Are you a hands-on senior paid search leader that has experience in running high-performance ecommerce and leadgen campaigns on the Google network? If so, this role might be for you.

Webprofits is a leading DTC + ecommerce marketing agency specialising in helping brands drive growth through sophisticated digital growth frameworks. Established in 2006, we have innovated and re-invented ourselves throughout our history, always looking for a smarter, better and faster way to do things.

We are looking for a senior paid search leader to lead paid search for a portfolio of DTC and ecommerce brands we work with. In this role you will be leading all communications with the client, executing on the paid search strategy and working with a cross-functional team of Webprofits experts to hit the clients' ultimate revenue and profitability goals.

Webprofits is a remote-first, independent agency with a culture that promotes transparency, learning and excellence. We use Slack, Notion, Asana and Google Apps for all of our communications and are flexible on the hours you work as long as you attend the regular, collaborative meetings.

Want to go to the gym in the middle of the day and work later in the evening? That's fine. Need to pick up your kids from school and spend some time with them and then make it up at night? That's fine too. We offer flexibility and autonomy if you're great at what you do and are highly communicative about your schedule.

This is a great opportunity for someone who has a passion for rankings websites at the top of Google and wants to take their skills and expertise to the next level. Simply put, you need to LOVE the work and be great at it.

The successful candidate will be able to demonstrate passion and proven experience with:

• Scaling ecommerce revenue through PMax, Search Ads and YouTube Ads / Shorts
• Generating a high-volume of leads for DTC brands across multiple industries
• Building high-converting landing pages for leadgen campaigns

In this role you will also be required to execute on the following:

• Develop paid search strategies that are profitable and scalable across various industries
• Setup, launch and manage paid search campaigns on Google and Bing
• Write, wireframe and brief landing pages for leadgen campaigns
• Run AB testing campaigns for high-volume campaigns
• Create funnel based strategies to drive greater performance
• Prepare performance analysis reports and make recommendations to adjust and improve strategy performance
• Read and articulate performance data for internal and client-facing reporting
• Conduct meticulous consumer research that orientate GTM strategies
• Share your knowledge and experience with the greater Webprofits team
• Innovate and stay ahead of the latest tactics in scaling paid search

Webprofits employs the best minds in strategy, marketing, and technology and delivers on a 18-year history at the frontlines of digital marketing. Our goal is to be the #1 DTC Marketing Agency in Australia, and we are focussing all of our efforts into achieving that goal.

Webprofits is a remote-first team with its head office in Sydney so if you want to have a hybrid remote lifestyle this will also suit well. Webprofits prides itself on its ability to always find a better and smarter way and we share that through our Growth Manifesto Podcast.

See more jobs at Webprofits

Apply for this job

Are you an SEO specialist with proven experience ranking websites at the top of Google through innovative content strategies?

We are looking for a passionate Content-Led SEO Specialist who has a passion & proven experience with:

• Developing SEO + content marketing strategies designed to drive revenue from organic search, rank for target keywords, and grow traffic
• Innovating and testing new approaches and thinking to Content Marketing strategy including using ChatGPT and other AI tools
• Managing SEO clients in an agency environment

Webprofits is a remote-first, independent agency with a culture that promotes transparency, learning and excellence. The Content-Led SEO Specialist role will be remote, but needs to be able to work to the AU timezone.

The Content-Led SEO Specialist role is a great opportunity for someone who has a passion for ranking websites at the top of Google and wants to take their skills and expertise to the next level. Simply put, you need to LOVE the work and be great at it.

The role requires the Content-Led SEO Specialist to do the following:

• Content ideation
• Creation of content briefs
• Review of Content with a strong eye for detail
• Keyword Research
• Reviewing a Website's SEO optimisation
• Analysis Competitors strategies
• Creation of SEO + Content Marketing strategy documents
• Preparing performance analysis reports

Webprofits employs the best minds in strategy, marketing, and technology and delivers on a 18-year history at the frontlines of digital marketing. Our goal is to be the #1 DTC Marketing Agency in Australia, and we are focussing all of our efforts into achieving that goal.

Webprofits is a remote-first team with its head office in Sydney so if you want to have a hybrid remote lifestyle this will also suit well. Webprofits prides itself on its ability to always find a better and smarter way and we share that through our Growth Manifesto Podcast.

See more jobs at Webprofits

Apply for this job

Are you a Paid Social Specialist with proven experience scaling eCommerce brands?

We are looking for a passionate eCommerce performance marketer who has a passion & proven experience with:

• Advanced Media Buying on Meta as a primary channel, and TikTok as a secondary channel
• Must be able to take an ad account from $1K spend daily to $5K spend daily
• Must be able to read data at scale for orientating creative iterations
• End-to-end Creative Strategy
• Conceptualising, ideating and creating UGC strategies based on research and performance
• Conceptualising, ideating and creating static assets i.e. images and carousels that drive eCommerce sales
• Driving the full digital strategy for eCommerce Meta campaigns
• Developing media plans that support growth
• Reporting on performance data both internally and client-facing
• Direct-response Copywriting
• Writing compelling ad copy to supplement targeted performance creative

We are looking for an awesome individual who is passionate about running Social Ads at scale. The Paid Social Specialist will be responsible for a portfolio of eCommerce clients.

Webprofits is a remote-first, independent agency with a culture that promotes transparency, learning and excellence. The Paid Social Specialist role will be remote, but needs to be able to work to the AU timezone.

The Paid Social Specialist role is a great opportunity for someone who has a passion for scaling eCommerce brands and wants to take their skills and expertise to the next level. Simply put, you need to LOVE the work and be great at it.

The role requires the Paid Social Specialist to:

• Explore, test and scale Meta campaigns
• Write and brief all ads for your Paid Social campaigns
• Optimise and manage campaigns within Meta Ads Manager
• Create funnel based strategies to deliver performance
• Innovate and test Creative Ads angles to drive ROI on your campaigns
• Prepare performance analysis reports and make recommendations to adjust and improve strategy performance.
• Read and articulate performance data for internal and client-facing reporting
• Writing compelling direct-response ad copy
• Meticulous consumer research that orientate GTM strategies

Webprofits employs the best minds in strategy, marketing, and technology and delivers on a 18-year history at the frontlines of digital marketing. Our goal is to be the #1 DTC Marketing Agency in Australia, and we are focussing all of our efforts into achieving that goal.

Webprofits is a remote-first team with its head office in Sydney so if you want to have a hybrid remote lifestyle this will also suit well. Webprofits prides itself on its ability to always find a better and smarter way and we share that through our Growth Manifesto Podcast.

See more jobs at Webprofits

Apply for this job

Hey there,

My name's Alex Cleanthous and I'm the Director + Co-Founder at Webprofits.

I'm currently on the lookout for digital entrepreneurs and dropshippers to join our fast-paced team.

Keep reading to find out why…

Why digital entrepreneurs and dropshippers you ask?

I’ve always been an entrepreneur at heart so I know what it means to spend your own money on a project to try to make a profit (and how hard it actually is) and the passion that's needed to succeed.

More importantly, I know how far you're prepared to go if you have a passion for something and I understand the value of the skills you've built even though you probably don't see yourself as a success yet (because you haven't 'made money' from your own efforts).

Case in point...

Maybe you've tried to 'make money' by dropshipping products from Ali Express and scaling up your media spend on Meta (investing your own money)... but it's on a business that's very hard to scale (because the margins are so tight) so you haven't been able to make it consistently profitable at the level you need (so you don't see yourself as a success) - take that same approach with an established ecommerce brand and you'll see how valuable your skills are.

Or maybe you've started your own ecommerce brand but found it hard to scale past a certain point - you haven't cracked the code for how to build a 6, 7, 8 figure business but you'll have a lot of valuable expertise that can be leveraged to drive growth for our clients. We can see the potential where others can't.

THIS is why we look for digital entrepreneurs and dropshippers - because you need to get SO MUCH RIGHT to have a successful business... but there are so many skills you've built along the way that the right company (Webprofits) can appreciate and build upon - and significantly increase your digital skills and business acumen.

What we do at Webprofits

We specialise in DTC and Ecommerce marketing and pride ourselves on delivering the best revenue growth in market by focussing on getting the most important things right (from a digital perspective) as revenue scales up.

Our aim at Webprofits is to help our clients drive growth using every digital marketing tactic we have at our disposal …

Paid search, paid social, SEO, media buying, creative strategies, email marketing, landing pages, you name it… if it can help us drive growth for our clients, we test it out, figure out how to make it profitable and then roll it out to our clients.

At Webprofits we believe that there's always a smarter and better way of doing things and we're constantly innovating on every area of the business.

Training programs for passionate marketers

We take training very seriously at Webprofits – the better you are, the better results you achieve for our clients, and the faster we'll grow. Simple.

But it's not your standard training …

I find the very best courses from entrepreneurs who have made millions of dollars themselves and have created a course teaching people what they've learnt (the hard way).

I also look for the latest strategies out of the US, buy the best courses available on the topic, and then share it with everyone in the company.

We've spent hundreds of thousands of dollars on these high-impact 'home study' courses and make them available to everyone in the company.

But we don't just leave it with you… you'll also create a training plan of what you plan to learn over the next 12 months.

You can choose courses about Paid Search, Paid Social, Email Marketing, Content Marketing, SEO, Direct-Response Copywriting (my favourite), Google Analytics, Strategy, Sales, Productivity, CRO and anything else you think will help you become a better digital marketer.

This is why passion is so essential - if you don’t have the passion for marketing, and the willingness to learn from others, then you probably won’t enjoy it very much.

The best way to learn is through implementation

Completing a training program is one thing… but applying it to a digital marketing campaign is completely different.

That's why we expect you to implement everything you learn on the campaigns you manage on a daily basis.

We work at a very fast pace at Webprofits… it's common to hear the statement 'I can't believe it's already the end of the day!'.

That's because people in our team are fully engaged in what they're doing – it's a combination of doing really challenging things that fit with what you want (and like) to do. I refer to this as 'flow'.

Our aim is to get you into 'flow' as quickly as possible because that's where you'll achieve optimum performance.

Being a passionate marketer for one company is one thing… but applying what you know to a range of businesses, and learning the latest and most innovative strategies for driving business growth, will take your skills to the next level.

What do we expect from you?

We've created an environment where you can learn, test things out, and even run your own ventures on the side – that's right, we really support that (and we may even invest in one of your ideas!).

In exchange we expect you to be 100% committed to Webprofits and its clients when you're on the clock.

We are a remote-first company, which basically means that we have re-structured our entire operation so you can work from anywhere as long as you can work during Australian business hours.

It's not a 9-5 job. You need to get the hours done each week, but there's flexibility with when you get the work done each day - that way, you can take a break in the middle of the day to do something for yourself and make it up at a time that works best for you (we find that this level of flexibility gives our team the time they need to live their best life while getting their best work done when it suits them best).

We'd also like you to stay with us for at least 2 years (that's probably how long it will take you to learn everything you need to know anyway). And hopefully (because of the environment we've created) you'll stay with us much longer.

This is a great opportunity to learn from a highly skilled online marketing team while building a solid career in the most exciting industry globally.

What kind of people are we looking for?

We're looking for self-starters and passionate marketers who are hungry to learn and take the initiative to bring new ideas to the table, push the boundaries of what's possible, and continually innovate how we produce results for our clients.

Now, unlike other job ads we’re not going to put together a list of what requirements you need to apply. If you’re passionate about marketing and business growth, that’s enough.

However you do need to excite us in your cover letter. Tell us of some the wins you’ve achieved, or impactful learnings you’ve heard. Tell us where you like to focus most of your time as a marketer (eg email, social, content etc.). And most importantly, tell us what you can bring to the table that would excite us about hiring you.

Next steps…

If this sounds like you, then we'd love to hear from you.

Send a cover letter outlining what you've done, what you've learnt from the experience, and what you can bring to the table.

We're always on the lookout for talented people and can often see talent where others can't.

If we like what we see, we'll be in touch to organise a casual interview and see if we're a good fit for one another.

All the best,

Alex Cleanthous
Director + Co-Founder at Webprofits

See more jobs at Webprofits

Apply for this job