About Lark
Lark is the world's largest A.I. healthcare provider, contracted to manage 30M+ patients living with or at risk of chronic disease. Lark is a companion app on the user’s phone providing real-time coaching, guidance, and health insights to users. We are on a mission to disrupt the healthcare industry and make the world a healthier, happier place. Come join our team!
The Role
As the Senior Marketing Associate, you will support Lark’s growth strategies on the consumer marketing team across all channels and touchpoints. You will be a partner-facing representative of our team to provide updates and assets requested by partners. You will also own designated consumer-facing campaign execution from initial awareness through enrollment, engagement, and retention. You will be responsible for moving consumer campaigns through each phase, including creative, setup, production, quality assurance, launch, and reporting. This role reports to the Senior Marketing Manager, this is a highly cross-functional role requiring close coordination with internal stakeholders such as design, copy, marketing operations, and strategy leads.
What You’ll Do:
- Attend partner-facing meetings as a marketing representative to answer questions and speak about campaign updates
- Work with account management to provide assets requested by partners, such as examples of campaign creative and reports of previous campaigns
- Hands-on use of our CRM Automation platform, Braze. Within the platform, you’ll be manipulating HTML, setting up campaigns and canvases, segmenting audiences, building A/B tests, and serving as a final quality assurance check before campaigns are launched.
- Own execution of campaigns across email, push, SMS, and direct mail
- Monitor and report on campaign performance on daily, weekly, monthly, and quarterly cadences against internal targets
- Build and launch A/B tests, analyze results, and present recommendations and best practices
- Work with stakeholders to ensure materials are compliant and accurate according to government contracts and marketing guidelines
- Use strategic problem-solving skills to ensure successful campaign launches and provide in-depth analysis of the “why” for campaign performance
- Healthcare marketing experience; bonus points if you have experience with PBMs
- Enthusiasm for direct-to-consumer marketing: You enjoy talking about email templates, subject lines, SMS copy, and types of direct mailers. You find satisfaction in seeing your hard work come to life in a perfectly executed campaign and look forward to showcasing your work with your coworkers
- Hyper-attention to detail: You have an eagle eye to catch even the tiniest mistakes. While reading this job description, you were simultaneously proofreading it.
- Passion for reporting: You wake up in the morning wondering how your A/B test performed yesterday, excited to start your work day and pull some numbers. You don’t just want to know that the open rate was 20%; you want to know why it came in there and how it could be improved.
- Commitment to flexibility: You don’t get frustrated when asked to change priorities frequently. You can hear the word ‘pivot’ and smile as you think of Ross moving a couch rather than getting nauseous as you think of ballerinas spinning around.
- Problem-solving skills: What do you do when your campaign isn’t working correctly? You put on your thinking cap and get to work! You are willing to put in the time and logically check possibilities off the list as you look for the cause.
- Ability to carry yourself calmly, confidently, and professionally on video calls
- Demonstrated experience in channel marketing, lifecycle marketing, CRM, and/or customer experience management
- Braze experience preferred
Working at Lark
Lark offers the option to work remotely in the United States. U.S. Salary Range: $91,200 - $123,700. The salary offered to a selected candidate will be based on several factors, including location, level, and will vary depending on confirmed job-related knowledge, skills, and experience. In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation, such as participation in a bonus and a stock award program, as applicable. The company is headquartered in Mountain View, CA.
Lark is an Equal Opportunity and Affirmative Action Employer. We believe that diverse teams foster innovation and add to our mission-driven culture.We strongly encourage people from underrepresented groups to apply.
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