Job Description

As an SEO Specialist, you will:

• Research search trends and ideate new SEO strategies across multiple verticals
• Develop and execute marketing strategies aligned to buyer personas and lifecycle stages
• Analyze website performance, make SEO best practices recommendations, and partner cross-functionally to deploy continuous improvement of website performance
• Oversee the migration and integration of various websites into a single site using SEO best practices
• Prioritize and execute with our development team to implement and roll out new features and content
• Provide SEO best practices and input on large cross-team website redesign projects
• Oversee the localization and subsequent performance of content into our foreign language sites (bilingual/multilingual not a requirement)
• Communicate, coordinate, and align with many stakeholders across different parts of the organization.

As an SEO Specialist, within the firs 12 months, you will:

First 90 days:

• Fully familiarize yourself with our web content, structure, and current SEO practices.
• Conduct a comprehensive audit of existing web content, identifying areas of opportunity and gaps against competitors.
• First 6 Months:
• Present a detailed SEO audit report with identified issues, opportunities, and a competitive analysis.
• Develop and execute a strategic SEO action plan to address current issues and leverage new opportunities.
• Implement quick-win SEO improvements to optimize existing content and structure.

First 12 Months:

• Execute the SEO action plan, focusing on both on-page and off-page SEO strategies.
• Monitor and analyze site performance using SEO tools, providing regular reports on progress and adjustments.
• Optimize for local SEO and mobile SEO to enhance visibility and user experience.
• Achieve a recognizable improvement in organic traffic and conversion rates.
• Continuously track and measure the impact of SEO efforts, making data-driven adjustments as necessary.
• Stay updated with the latest SEO trends and algorithm changes, ensuring our strategies remain effective.
   

Qualifications

• 3+ years of experience as Digital Marketing professional, running enterprise organic inbound marketing or content marketing projects in B2B marketing required, including significant experience working with or for software / technology businesses. Experience working with start-ups or high-growth / PE-backed companies will be of substantial benefit. 
• Strong track record of researching, building, and launching successful SEO landing pages that provide meaningful customer value.
• Demonstrated business acumen that allows you to forecast and communicate SEO impact.
• Experience with SEO best practices including creating and delivering content marketing and technical SEO best practices for content migrations.
• Experience with keyword research, URL taxonomy development, and various keyword mapping and categorization strategies.
• Advanced understanding of industry tools i.e. Google Analytics, Google Search Console, Screaming Frog, Ahrefs, SEMRush, Moz or similar SEO tools.
• Experience with project management tools such as Wrike; able to follow and develop processes.
• Solid understanding of Microsoft Office applications, including advanced Excel skills, and experience working in Google Looker Studio, Power BI, etc.
• Experience with data integrations and tools such as Zapier and Supermetrics is a plus.

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Job Description

We are looking for an experienced SEO Specialist to coordinate SEO efforts for our clients, including onsite and offsite optimization, keyword expansion research, and backlink research and outreach. We are looking for a cogent and insightful professional who is a great collaborator. The SEO Specialist works with a variety of teams٫ so great communication skills are a must. Current knowledge of SEO best practices and techniques is essential to this role.

Responsibilities

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
• Develop and implement link building campaigns
• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
• Communication to team and management on project development, timelines, and results
• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

Qualifications

• Prior experience in SEO (5+ years)
• Bachelor's Degree preferred
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
• Experience working with CMS environments
• Knowledge of HTML/CSS and website administration
• High-level proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools preferred
• Ability to create easy-to-read reports relaying complex data sets
• Comfortable with data, must possess an analytical mindset
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
• Ability to clearly and effectively articulate thoughts and points
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational, project management, and time management skills

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Job Description

We are currently looking for a full time Senior SEO Specialist in the Phillipines and Malaysia to join our  team with job details as follow : 

• Accountability of SEO initiatives, deliverables and performance optimization 
• Carry out technical site audit and SEO tech maintenance as per agreed in the proposed SEO plan 
• Track performance and website issues on a regular basis using Analytics and other Marketing Tools 
• Monitor and align goals with key SEO KPIs and customer engagement KPIs  
• Diligence in conducting keyword research and competitor analysis 
• Support account managers and communicate the impact of search marketing to clients  
• Support new business with proposals and market research 
• Formulate SEO data-driven content strategies for GPC clients; 
• Communicate SEO insights and expertise to clients;  
• Build out decks to support strategic search optimisation consulting;   
• Manage, create and summarise monthly SEO reports;  
• Support all SEO activity;  
• Manage internal linking and outreach tasks to further boost the site performance 
• Manage and validate (QA) freelancer outputs to meet highest standards;;  
• Maintain a close watch over the new Google guidelines and updates 
• Review articles created for SEO quality assurance;  
• Recommend relevant content optimisations for best impact;   
• Supporting Head of Search and Managing Director APAC on new business requirements and larger projects; 
• When required, manage time and quality of freelancers and junior members of staff 
• Liaise with project management team to improve processes and resource management.  
• Paid Ads Activation and Integration (Text and banners) 
• Launch PPC campaigns and manage/optimize campaign expenses, estimating costs, reconciling discrepancies and monitoring budget 
• Monitor budget and bids to gain better ROI 
• Involving in keyword selection and audience targeting 
• Integrate SEO and PPC strategies for budget efficiencies and to boost performance 

Qualifications

• At least 5 years’ experience within the SEO industry 
• Experience within a similar role in an agency environment – highly desirable
• Strong working knowledge of the latest SEO techniques and algorithm updates
• Good knowledge of Google Webmaster Tools, Google Analytics, Adwords, SEMRUSH, Botify, and other keyword research and competitor's analysis tools
• A proven track record in delivering high performance SEO strategies for a range of clients
• Experience in creating effective outreach strategies
• A good working knowledge of WordPress and other CMS platforms
• Strong HTML and CSS skills
• Excellent presentation and reporting skills
• Ability to work with minimal supervision
• Strong team management skills
• Excellent communication and client-facing skills

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