Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space. Hims & Hers offers nonprescription products and access to highly personalized prescription solutions for a variety of conditions related to mental health, sexual health, hair care, skincare, heart health, and more.
Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS”. To learn more about the brand and offerings, you can visit hims.com and forhers.com, or visit our investor site. For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.
About the Role:
We are looking for an experienced, data-driven Director of Content Strategy who can help ensure the high-quality content we are creating is being utilized fully to contribute to the continued growth of our business.
You will help shape how and where customers interact with our content by connecting our paid and organic channel teams with an eye toward operational efficiency and growth through conversion, retention, and engagement.
As Director of Content Strategy, you’ll work with cross-functional leaders, including SEO, Editorial, Organic Social, Paid Social, CRM, Product, Product Marketing, and Research teams to ensure that we are serving the right content to the right people on the right platform at the right time. You will be expected to drive strategy, glean insights, and iterate based on testing results.
You Will:
- Establish a content strategy and lead quarterly content planning, tracking, and calculating ROI to then iterate based on performance
- Ensure content and content plans ladder up to and have a measurable impact on business objectives
- Work with channel leads to optimize the distribution of content to serve the customer at the right time in their health journey. Coordinate with the product marketing, insights, and integrated marketing teams to inform content strategy
- Audit customer journey for each core business category to identify content gaps and opportunities to update existing content to impact conversion and retention
- Ensure consistent brand voice across different content types and platforms
- Lead the sophisticated design, implementation, and measurement of various experiments to understand the incremental impact of content efforts
- Help create the content experience in our app for customers and potential customers
- Communicate analysis results to senior management, use data to suggest ways to improve the business, and partner closely with Marketing and Product leads in developing strategies to grow the business
- Contribute to and help the Content and Organic Growth group become world-class via mentoring others, contributing to cross-functional efforts, investigating new methods, and continually showcasing excellence in analytics outputs to others
You Have:
- 12+ years of experience in Content Strategy - creating content, measuring impact, and owning strategy
- Bachelor’s or Master’s degree in Marketing, Business, or related field, or equivalent work experience
- Very strong communication skills. Able to effectively communicate clearly and concisely to various levels from early career staff to SVP level. Experience communicating analyses, fielding questions from executive team members, and presenting data-backed insights
- Expertise with channel and platform comms strategy, as well as content calendar management, and using data analytics for targeting and segmenting audiences
- An understanding of why some content works and some doesn’t
- Writing, editing, and storytelling skills
- Experience with video, social media, long-form articles, newsletters, and app content preferred
- Ability to think through complex problems, determine proper analytical processes and procedures, independently derive conclusions, and present results to the team
- Detail-oriented, and exceptionally organized. Able to multitask, prioritize, and manage multiple projects in a fast-paced, growth-oriented environment
- Experience with cross-team project management
- Experience with web and app analytics platforms
- Experience with experiment design and A/B/n test analysis across multiple KPIs
- Understanding of and prior experience working with Media Mix Modeling, Multi-touch Attribution, TV/Audio Media Measurement, causal inference, LTV calculations, and segmentation
Preferred Experience & Skills:
- Experience with Amplitude a huge plus
- Experience with Tableau Desktop or Looker a plus
- Experience with Growthbook a plus
- Experience with social listening tools and Google Search Console a plus
Our Benefits (there are more but here are some highlights):
- Competitive salary & equity compensation for full-time roles
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental & vision, and parental leave
- Employee Stock Purchase Program (ESPP)
- Employee discounts on hims & hers & Apostrophe online products
- 401k benefits with employer matching contribution
- Offsite team retreats
#LI-Remote
Outlined below is a reasonable estimate of H&H’s compensation range for this role for US-based candidates. If you're based outside of the US, your recruiter will be able to provide you with an estimated salary range for your location.
The actual amount will take into account a range of factors that are considered in making compensation decisions including but not limited to skill sets, experience and training, licensure and certifications, and location. H&H also offers a comprehensive Total Rewards package that may include an equity grant.
Consult with your Recruiter during any potential screening to determine a more targeted range based on location and job-related factors. We don’t ever want the pay range to act as a deterrent from you applying!
We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.
Hims & hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations@forhims.com. Please do not send resumes to this email address.
For our California-based applicants – Please see our California Employment Candidate Privacy Policy to learn more about how we collect, use, retain, and disclose Personal Information.