Rightpoint, a Genpact company, is the digital consultancy with technology at its core. We design and engineer end-to-end experiences that help our clients succeed at the speed of innovation. Rightpoint serves more than 250 Fortune 1000 companies. 

At Rightpoint, we drive growth by delivering experiences that transform how people, technology, and businesses interact. We call thisTotal Experience.

We believe that the organizations and brands that will succeed in the next decade will be those that deliver a complete experience - for customers, for employees, for stakeholders. Orchestrating people, theproductsand the platforms that they use will require new perspectives, new ways of working, and new approaches.

Here at Rightpoint, we have been at the forefront of driving change through experience for over 15 years. We have the insight and expertise to see the big picture, and the talent and technology to deliver exceptional outcomes.

Are you someone who wants to create change in the way business is done? Do you want to work with inspired and like-minded intrapreneurs? Us too! We take our work very seriously, but we have fun doing it. And we’re searching for passionate, talented people to join the Rightpoint team.
 

Our Commitment to You

No matter who you are, where you come from, who you love, what you believe, or what you get excited about, we bring people together to make phenomenal work. That's what makes us Rightpoint!

 
Intro

Being a Digital Strategist on the Rightpoint Commerce team means having the best of both worlds—you get to work on complex projects for high-profile clients while, at the same time, reap the benefits of working on a small team. As a Digital Strategist you’ll play a critical role in all stages of a project, so you must be a self-motivated and effective problem solver who can prioritize and manage a challenging workload. You would report directly to the Lead Digital Strategist and work closely with project managers, designs, and engineers. A good fit for our team would be someone with a sense of humor, good attitude, ability to roll with the punches, and willingness to go the extra mile.  

What You’ll Be Doing and The Impact You’ll Make

• Work with the client to gather Digital Strategy project requirements
• Draft Digital Strategy specifications
• Provide guidance on SEO best practices for new site launches
• Conduct SEO audits, analysis, and implementation of technical recommendations to help improve overall site performance, uncover and remediate web crawling issues, analyze JavaScript rendering, etc.
• Work on technical SEO initiatives using tools like SEMrush and Screaming Frog
• Understand how to reduce crawl budget, remediate site performance issues, and implement 301 redirects
• Optimize robots.txt files, implement canonical tags, and identify/fix redirect loops
• Provide strong knowledge of schema.org and JSON-LD
• Ensure that various clients on Shopify and Magento (Adobe Commerce) comply with SEO best practices 
• Perform Digital Strategy Quality Assurance (QA)
• Solve complex Digital Strategy problems
• Lead and participate in meetings (client & internal)
• Mentor junior digital strategists 
• Work with the team to improve Digital Strategy process
• Communicate with clients and team members via email, Teams, video, and phone
• Develop reports to track progress and value
• Present findings to clients and internal team members in a clear, succinct way
• Record timesheets 
• Set up Enhanced Ecommerce in Google Analytics
• Implement product feeds, tags/pixels, and event tracking

What We’d Love to See

• Preferred field of study: Digital Marketing, Business, Marketing, Communications, Computer Science, General Assembly Technical SEO Certification, Data Science
• Strong project management skills
• Proficiency with SEMrush or equivalent (e.g., MOZ, Ahrefs, Screaming Frog, DeepCrawl)
• Experience with implementing 301 redirects
• Experience with Search Engine Optimization with B2C and B2B ecommerce websites 
• Experience with set up and maintenance of tools like Google Analytics, Google Search Console, Bing Webmaster Tools, or BrightEdge
• Experience with keyword research and competitive analysis
• Proficiency with JavaScript/HTML5/CSS/SQL
• Knowledge of schema.org and JSON-LD
• Experience with Digital Strategy Quality Assurance (QA)
• Attention to detail and accuracy
• Problem solving skills
• Ability to work both independently and collaboratively within a team
• Excellent communication skills—written and verbal

It’d be great if you had…

• Experience spearheading SEO initiatives during a site upgrade or migration
• Google Analytics IQ and experience with GA4
• Experience and/or certification with Adobe Analytics 
• Experience with set up and maintenance of tools like Adobe Analytics, Google Data Studio, Google Ads, or Google Merchant Center
• Experience with complex pixel implementation in Google Tag Manager with custom data layers
• Experience creating product feeds for Magento and Shopify
• Experience with Klaviyo and/or general email strategy and best practices

EEO Statement

Rightpoint, a Genpact Company, is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. We are committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.