Job Description

The Role:

You’ll play a pivotal role in delivering the full suite of digital marketing channels, with a key focus on Social Media Strategy (both Organic & Paid), while supporting SEO, Paid Social, Affiliates & Display across all our markets.

This is the perfect chance for someone with experience working within B2B Sector managing performance campaigns to take a step up and make an impact on our global online business. You’ll be commercially savvy, enthused by the idea of making your mark on a busy digital department and unquestionably someone who has a passion for all things digital.

Responsibilities:

• Enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers.
• Innovate a strategy that aligns with our company's new division. Must react quickly to new trends and be results-driven.
• Plan and execute all digital marketing, including SEO, marketing database, email, social media in order to drive relevant traffic to our website.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Manage the online presence of the new division. Use social networking tools such as Facebook, Twitter and Google+ to engage with consumers in real time and be responsible for this communication
• Collaborate with internal teams to create landing pages and optimize user experience
• Collaborate with influencers
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Manage the day-to-day e-commerce experience across desktop, mobile site and Social Media Channels to support the overarching digital and e-commerce strategy
• Collaborate with developers to improve website capabilities and performance
• Ensure the user experience is technically flawless, and the brand is properly represented across all channels
• Manage product inventory and merchandising across the e-commerce experience
• Manage all e-commerce activities to ensure the brand is consistently presented across all digital channels
• Create a superior customer experience by working with the Operations and Finance teams
• Troubleshoot e-commerce issues and solicit customer feedback to improve service and digital experience
• Optimization of sales and increase conversion rates
• Partner with cross functional teams to drive business and execute new business strategies
• Maintain and create processes documentation to drive team efficiencies
• Manage campaign reporting and analysis to ensure sales, traffic and brand KPIs are met
• Share concepts with CEO to gain alignment
• Measure and report on success of initiatives and campaigns
• The ability to bring new and fresh thinking to help the new division drive social growth in relevant new channels – broad based thinker with global exposure and insights
• Resources to help us drive content expansion to drive optimization and new ways to bring digital-first mentality to the brand
• Must possess strong analytical skills, highly detailed-oriented with unprompted follow-through.
• Must be accountable and organized with the ability to handle a multitude of projects.
• Demonstrates ownership of programs; embracing both big picture objectives and follow-through on details.

Qualifications

• Bachelor/Master’s degree in marketing or a related field 
• 5+ years related experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Must be very effective at copywriting
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• B2B Marketing experience is a must
• Social Media Strategy (both Organic & Paid)
• Pay-per-Click / Paid Social Ads (Facebook + Youtube) is a must! (Paid Search is a plus)
• Content Marketing – Social + Web + Ads
• Strategic Email Marketing Campaigns experience
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Fluent level of English

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Job Description

The Role:

• We are presenting you with an opportunity to utilize your e-commerce management and marketing skills to build your next dream brand with us.
• Collaborating with E-commerce Manager, Creative Director, Paid Media Specialist, Influencers, Copywriter, Graphic Designer, Customer Service & other departments to optimize the entire operation towards 8 figure growth.
• Reporting to the company CEO based in Shenzhen, this is the global role to plan and implement high level strategic marketing across various divisions and geographical regions
• Innovate a strategy that aligns with our company's new division. Must react quickly to new trends and be results-driven
• Measure and report performance of the digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Responsibilities:

• Strong experience and knowledge of E-Commerce & DTC Brands
• Ability to create and implement Strategic Marketing Plans:
  • Product Development
  • Target Audiences
  • Pricing
  • Promotional Planning
  • Packaging
  • Digital Campaigns
  • Creative outputs inclusive of web promotional materials, selection of creative agencies, creative briefings, graphics, photography, etc.
• Analyse all business improvement plans and recommend changes if required, monitor all application and product trends and develop appropriate product innovation and provide optimal training to staff on all marketing tools for special projects
• Design various communication strategies, prepare reports and manage all communication with senior management and resolve all issues in global marketing sphere
• Monitor user experience and improve packaging in global markets to enhance same, develop strategies to analyse future requirements for new products and assist to prepare appropriate market strategies to get efficient return on investments
• Administer everyday activities of product line, perform analysis on same and prepare product strategies and promotional plans
• Align communication with E-commerce department
• Measure and analyse all campaign performance, develop dashboard, determine ways to optimize and enhance campaigns
• Champion "digital first" thinking by scouring the global marketplace to bring new ideas/trends/innovations to amplify brand relevance to a younger, digitally savvy consumer
• Share concepts with CEO to gain alignment
• Measure and report on success of initiatives and campaigns
• The ability to bring new and fresh thinking to help the new division drive social growth in relevant new channels

Qualifications

• The ideal candidate is passionate about E-commerce and already has experience managing an E-commerce brands previously.
• At least 5 years of experience as a Marketing Manager
• Experience in building, coaching and managing strong Marketing Teams (Hiring experience)
• Experience running a successful e-commerce store within Female Fashion industry (Activewear preferred, but not essential)
• Strong track record in pricing, go-to-market strategies and marketing research experience
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Must be accountable and organized with the ability to handle a multitude of projects
• Demonstrates ownership of programs; embracing both big picture objectives and follow-through on details
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

See more jobs at WeCom

Apply for this job