Description

This position reports to the Sr. Lifecycle Marketing Manager and can be fully remote. 

About the Role:

IPSY is looking for a Lifecycle Marketing Operations Manager with a unique blend of strategic and tactical skills. This is a brand new role at IPSY and an exciting opportunity to be a part of its evolution. This position will be responsible for strategizing and executing marketing automations, segmentation, and complex workflow builds ​​to drive subscriber growth, engagement, and retention throughout the customer journey. Success in this role will require tight collaboration with cross-functional stakeholders including Growth, Marketing, Engineering, Product, Data, Customer Service, and Operations.

You should have proven success in building omni-channel personalized experiences; analyzing data to make decisions and meet tight deadlines in a fast-paced environment.

This is an incredible opportunity to work at an innovative beauty tech start-up, doing the most advanced marketing and content personalization in the beauty industry. If you love rolling up your sleeves and piecing together to build technical programs that drive high-impact results, this role is for you.

What You’ll Be Doing:

• Work cross-functionally to develop, lead, and execute email, push, and SMS campaigns and journeys, across transactional, triggered, and promotional emails to increase specific business KPIs and overall user LTV.
• Develop a strategy to amplify personalized programs at IPSY that are scalable and support key business KPIs.
• Segment email lists based on customer lifecycle, affinity, and email preferences to deepen engagement and improve conversion.
• Collaborate closely with CRM Product to ensure data needed to execute specific campaigns is available, and if not, partner on finding solutions to pipe it into our ESP.
• Utilize data to monitor the performance and health of programs and identify areas for improvement; generating and testing hypotheses to improve performance.
• Establish rigorous A/B and multivariate testing agendas to test subject lines, cadence, segmentation, and timing to constantly improve results.
• Be the voice of marketing operations in all program related conversations, meetings, and brainstorms, including changes to the business, strategy, product, and brand.
• Be the authority on the member journey for users; develop a deep understanding of the user mindset, behavior, and how best to use it to deliver results, all while utilizing insightful data insights.
• Create your own roadmap of initiatives that deliver KPIs that align with Growth, Product, Marketing, and Engineering roadmaps.

What We are Looking For:

• Bachelor’s degree – ideally in Business, Marketing, quantitative or technical field.
• 3-5 years of experience developing lifecycle programs; comfortable with segmentation, automation strategy, marketing using digital channels (email, push, SMS, in-app, site, etc.).
•  3+ years of working directly in an enterprise-grade ESP (Iterable, Braze, ExactTarget, Responsys, etc.), with experience setting up targeting, building multi-step workflows, QA, hitting send and reporting.
• 2+ years experience developing and executing A/B tests to decrease churn, utilizing email, push, and site initiatives.
• Deep understanding of CRM, data structures, and how to integrate the two.
• Comfortable with quantitative analytics and have experience translating data into business and consumer insights.
• Excellent written and verbal communication skills.
• Fervent attention to detail and QA process. You are confident deploying emails to millions of users free of grammar, spelling, typos, and other deployment errors.
• You have cross-functional team experience and shown ability to execute a vision through consensus building, negotiation, and data-driven persuasion.
• Creative thinker with the ability to test out-of-the-box solutions.
• Ability to get stuff done, roll up your sleeves, and tackle something hands-on.
• Ability to be flexible and work in a fast-paced environment with competing priorities
• Proficient with Excel
• Familiar with analytics dashboards (e.g. Tableau, Looker).

Bonus if You Have:

• Light HTML experience is a plus
  
  

• Competitive salary & equity grants
• Annual bonus program (paid out quarterly)
• Medical, dental & vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility
• Free BoxyCharm subscription
• Learning & development programs

ABOUT US

IPSY is the largest beauty membership in the world, home to sample-size beauty subscription Glam Bag, full-size beauty subscription BoxyCharm, celeb-curated collection Icon Box, and personal care brand Refreshments. When you join IPSY, you get insane insider prices on buzzworthy beauty that’s personalized for you so you can play, explore, and express your unique beauty every day.

Through product innovation, machine learning technology, and a community-first mindset, IPSY democratizes beauty by delivering not only personalized experiences, but the feeling of authentic self-expression that comes with the discovery of beauty products tailored to your unique preferences.

Our proprietary technology platform is the ultimate in beauty innovation, leveraging millions of member data points that has led to the creation of some of the world’s most-loved beauty subscriptions. To date, we have amassed over 200 million product reviews and built an avid beauty community who is at the heart of all we do.

Our world-class team—from merchandising to machine learning, editorial to engineering, and everything in between—works behind the scenes to make personalized beauty discovery possible.

Ready to join the beauty revolution and inspire everyone to express their unique beauty? Visit our careers site to learn more about the values, culture, benefits, and more across all our brands.
https://www.ipsycorporate.com/careers

For United States Remote Roles: Candidates must live in or be willing to relocate to one of the following states where IPSY has established a Business presence to be eligible for hire:Arizona, California, Florida, Georgia, Hawaii, Missouri, Nevada, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Dakota, Texas, Washington and Wyoming.

Salary Range:$86,500 - $120,000USD

Pay is based on several non discriminatory factors including but not limited to experience, education, skills and office location. In addition to your salary, IPSY also offers a bonus, equity grants and competitive benefits package.Final compensation will be determined based on experience and skills and may vary from the range listed above.

EEO Statement:We are an equal opportunity employer who celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by federal, state, or local laws.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us.

Please click here to view ourCCPA notice. 

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Description

ActioNetis seeking a Performance Tester (Work From Home) who knows NeoLoad and can combine solid software performance testing credentials with emerging technology trends in the industry. This work will use current performance testing tools suite which includes NeoLoad.  Working as a Performance Tester, you will be responsible for hands-on performance testing of content delivery applications. In this role, you will be performance and load testing Java-based and .Net based systems. You will monitor load, volume, stress, and scalability of each application. You will plan, design, develop, debug and load testing scripts.  Expertise in debugging performance related issues and bottlenecks using a combination of log analysis, code analysis and tools like Loadrunner are key success factors in this highly visible opportunity.

 Responsibilities

• Developing and executing formal performance test plans to ensure the delivery of quality software applications
• Test planning, writing test cases/scripts, test case automation, performance test execution and analysis of performance test results
• Performing functional and performance testing of web-based GUIs
• Experience with Enterprise Java Applications and new data transformation technologies
• Verifying and validating functionality by evaluating software against system requirements
• Identifying and documenting defects using reproducible test cases
• Ability to work independently to triage issues and prioritize tasks
• Writing and maintaining comprehensive test plans and reports
• Work independently on a given task with little to minimum assistance and within the framework of a team
• Communicate critical issues and status updates in a timely and proactive manner

Qualifications

• MUST HAVE 2+ years of experience working with NeoLoad!! 
• Bachelor’s Degree in Computer Science (or related field)
• 5 years of experience scripting and performing test automation
• 2 years of experience in performance analysis at different layer such as Database tuning and UI tuning.
• 2 years of experience in root cause analysis of performance issues using diagnostic tools like Jprofiler or JProbe.
• 2 years of experience using any leading monitoring tools like NewRelic, Wily, Dynatrace, AppDynamics, JVisualVM, Perfmon and Splunk.
• A strong working knowledge of HTTP protocols
• API/Webservices Testing experience (SOAP, REST, FTP, JSON or similar)
• Experience working in a Windows and Linux
• Knowledge on Operating system concepts and how they relate back to applications and application containers.
• Strong hardware and software debugging skills, such as understanding concepts related to caching, rate limiting, memory utilization, GC, CPU cycles, network throughput
• Excellent written and verbal communication skills in working with technical and non-technical people and the ability to develop and maintain collaborative relationships among all levels of an organization.
• Ability to effectively prioritize and execute tasks
• Good interpersonal skills with strong customer service orientation
• Strong communication (both verbal and written), interpersonal, and collaboration skills
• Having a developer background is a plus
• US Citizenship NOT required but must be able to pass a background check.

Why ActioNet?

At ActioNet, our Passion for Quality is at the heart of everything we do:

• We are committed to make ActioNet a great place to work and continue to invest in our ActioNeters
• We are committed to our customers by driving and sustaining Service Delivery Excellence
• We are committed to give back to our Community, help others and make the world a better place for our next generation

ActioNet is proud to be named as a Top Workplace for the ninth year in a row (2014 - 2022).   We have 98% of Customer retention rate.  We are passionate about the inspirational missions of our customers and we entrust our employees and teams to deliver exceptional performance to enable the safety, security, health and well-being of our nation.

What's in It For You?
As an ActioNeter, you get to be part of exceptional team and a corporate culture that nurtures mutual success for our customers, employees and our communities. We give you the tools to be successful; all you need to do is bring your best ideas, your energy and a desire to develop your skills, experience and career.  Are you ready to make a difference?

ActioNet is an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.