Do you love Pizza, Entrepreneurs and Lifecycle Marketing? Read on!
Slice is the only vertical technology and services company focused 100% on helping Independent Pizzerias thrive and grow by giving them access to massive economies of scale, world-class technology and incredible support. We are obsessed with unlocking increased profitability and growth for pizzeria owners and their shops.
The Challenge
Independent pizzeria owners are very difficult to get to engage in anything because they are busy making us all incredible pizza. Slice has an incredible set of solutions that can materially improve the success of an independent pizzeria. How do you get a notoriously hard shop owner to be aware of, engage, and trust Slice? This is the puzzle to solve.
The Role
Slice needs an expert in CRM who can lead the design and implementation of acquisition, activation, and retention campaigns tailored to the specific needs and behaviors of pizzeria owners, emphasizing consistent strategies to ensure seamless experiences throughout every interaction. Someone who combines strategic ability and hands-on implementation, requiring both analytical skills and creative thinking. We are looking for someone who is obsessed with helping entrepreneurs thrive and obsessed with innovative lifecycle marketing.
Key Responsibilities:
Develop/Execute CRM Strategy
- Creation/execution of custom journeys and automated campaigns, catering to the entire pizzeria owner lifecycle: from initial interest, exploration/education, new customer onboarding, key product adoption and re-engagement initiatives.
Performance Optimization
- Develop KPIs and metrics to measure the success of campaigns.
- Analyze customer data and trends to inform business decisions and optimize initiatives.
- Conduct A/B testing and implement improvements based on campaign performance.
Collaboration
- Partner with sales, product marketing and creative to align CRM activities with broader business objectives.
Tech Stack Optimization/Administration
- Experiment, optimize and improve Slices marketing technology stack (example: SFMC, HubSpot, Braze, Chameleon, and Firebase etc.).
- Ensure all CRM databases are of the highest quality possible at all times.
The Winning Recipe
We’re looking for a builder who wants to get their hands dirty and help us build the greatest engagement system for pizzerias ever invested.
- Get S*^t done mentality
- Customer obsessed
- Loves CRM, Lifecycle Marketing and all things tech
- Data driven & Analytical
- 4-5 years relevant experience creating incredible campaigns for incredible businesses.
- Experience with Salesforce Marketing Cloud, Braze, and/ or Hubspot.
- An eye for detail, accuracy, and the ability to convert a static design to HTML/CSS.
- Experience creating responsive, adaptive, and fluid/hybrid emails.
- Experience with AMPscript/Liquid Script and SQL.
- A "no task is too small" mentality.
The Extras
Working at Slice comes with a comprehensive set of benefits, but here are some of the unexpected highlights:
- Flexible PTO
- Market leading medical, vision and dental insurance
- 401K matching up to 4%
- Personal development and wellness reimbursement/stipend
- Weekly pizza stipend (Yes, that’s a thing!)
Salary Range: $100 K - 120k
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
The Hiring Process
Here’s what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 1-2 weeks to complete and you’d be expected to start on a specific date.
- Application
- 30 minute video call with recruiter
- 3 x 30 minute meetings with Director of B2B Marketing, Director of Consumer Growth, and Director of Product Marketing
- 45 minute presentation
- Offer!
Pizza brings people together. Slice is no different. We’re an Equal Opportunity Employer and embrace a diversity of backgrounds, cultures, and perspectives. We do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. We are also proud members of the Diversity Mark NI initiative as a Bronze Member.
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