Job Title: Social Media Manager

Location: Cumbernauld

Are you ready to Be Your Best Barr None?

We are all about Being Your Best Barr None and having a career with real Moments that Matter! 

AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.

Employing around 850 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.

We also have a number of exciting owned brands within our portfolio, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

AG Barr has multiple brands and are looking to build audiences to engage and excite the 16-24s age group by in-housing social media content creation and community management for some of our fastest growing brands.

Your responsibilities will include...

As a Social Media Manager your responsibilities will include;

• Design and execute creative social media strategies across multiple platforms (Facebook, Instagram, X, Pinterest, TikTok, Snapchat, YouTube).
• Manage day-to-day social media activity, adapting content to suit each channel and audience.
• Plan, schedule, and deliver content using tools like Sprinklr, Hootsuite, or Buffer.
• Create engaging multimedia content and coordinate campaigns, competitions, and influencer collaborations.
• Monitor and report on social media performance using analytics tools (Google Analytics, TikTok, Facebook Insights).
• Conduct audience research and identify trends to improve campaigns and community engagement.
• Optimise content for engagement and interaction, while managing social media communities.
• Analyse competitor activity and recommend performance improvements.
• Set targets to boost brand awareness, engagement, and customer loyalty.
• Manage social media budgets and track expenses.
• Collaborate across teams to educate staff on social media use and promote in-house adoption.
• Liaise with clients or stakeholders as needed to ensure effective communication and campaign success.

What you’ll bring...

The successful candidate will have;

• a solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
• strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
• knowledge and understanding of algorithms 
• creative skills for contributing new and innovative ideas
• strong communication and people skills for articulating ideas to colleagues and clients
• Video editing skills
• Data analysis and interpreting results for optimisations
• Passion and care for youth culture

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard.  Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Up to 33 days holiday (depending on shift pattern)
• Flexible holiday trading
• Living Wage Employer
• Healthcare Cash Plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day
• Pension
• Annual salary review 
• Ongoing professional development

And much more! 

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!

Speculative CVs from agencies will not be accepted.

Latest closing date for applications is Friday 25th October 2024

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!

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Please note the applications are open to candidates based in Mexico. Feel more than free to apply regardless of location as this is a 100% remote, Work-From-Home role.

Digital Media Management (DMM), a Keywords Studios company, is a full-service social media agency that specializes in 360 campaigns for the entertainment, games, and consumer brands industries. DMM creates groundbreaking social-first campaigns rooted in innovative strategy, and provides clients with community management, creative, video production, influencer, talent, and performance marketing capabilities. As our team at DMM is growing, we are always on the lookout for talented professionals who share our values and are passionate about the entertainment industry????️????????!

Role overview

Currently we are accepting spontaneous applications for the position of Social Media Manager, responsible for creating and managing innovative social media brand strategies and campaigns for our entertainment clients.  If you have experience developing social strategies, building out content calendars, conceptualizing social creatives, and engaging with audiences on social media channels, we’d love to hear from you!

Please be advised that by applying, you will become part of our Talent Pool for future opportunities, as we are accepting spontaneous applications for multiple positions in the fields of Social Media Management. Some of the responsibilities and requirements listed may not be applicable to all roles.

What are we looking for? Our Social Media Manager has a knack for the following skills:

Communication:

• Actively participate in brainstorming sessions to generate fresh, innovative ideas for upcoming campaigns, ensuring alignment with overall business goals.
• Work with the design and content teams to develop visually appealing graphics, videos, and copy that engage the audience while adhering to platform-specific best practices and maintaining campaign’s aesthetic.

Analytics:

• Strategize talent activations, sweepstakes/contests, and digital activations
• Conduct performance analysis to measure the effectiveness of social media campaigns, providing reports and offering recommendations for improvements.

Leadership:

• Create and develop social media strategies, setting goals to enhance brand awareness, and increase engagement.
• Provide creative suggestions for content formats, themes, and visual aesthetics that can enhance campaign storytelling and maximize engagement across social channels.
• Build out content calendars and create a timeline for each campaign, facilitating community management on all social media channels.

Business:

• Create and manage innovative and engaging social media campaigns that resonate with the target audience
• Ideate and develop social media content buckets, organizing content into strategic categories, conceptualizing creative content ideas within each bucket and ensuring variety and engagement across all platforms
• Post high-quality, engaging content across all relevant social media platforms
• Create, manage, and optimize paid advertising campaigns as needed
• Craft creative and compelling copy tailored to each platform, ensuring it captures the audience’s attention and drives engagement, adapting the voice and tone based on the specific project

You'd be a great fit for this role if you have:

• 2+ years experience working within the social media space, preferably within an agency environment, managing multiple clients and campaigns, with a focus on delivering impactful, scalable social media strategies
• Hands-on experience in running social media campaigns within the entertainment industry, engaging fan communities through innovative content strategies.
• Excellent command of English with strong copywriting abilities to craft engaging and persuasive content
• Excellent interpersonal and client communication/presentation skills
• Availability to work between 9am and 6pm PST
  
  

What do we offer?

Our company culture is casual, fun, and empowering. There’s a lot of room for growth in this role! That’s right, no glass ceiling and room to learn. Digital Media Management is an equal opportunity employer. We work together to create a space that fosters diversity and inclusion across race, color, gender, sexual orientation, gender identity/expression, disability, age, national origin, and veteran status. Our diversity strategy is simple: grow a team of creative, innovative, passionate people from varied backgrounds to produce best-in-class digital campaigns.

Benefits:

• Law Benefits.
• 2 days off.

After 3 months of employment:

• Medical expenses insurance.
• Saving funds.
• Grocery tickets ($1,200)

Phases of our recruitment journey:

• You send us your application with your updated resume.
• After reviewing your candidacy, we invite you to our online language assessment (Community Management and English to better evaluate your written skills and your knack for content creation and community management. Our language test will require typing, so we would encourage you to take it on a computer and make sure you have the keyboard in your language settings to facilitate its completion. Check your inbox to find the test invitation and keep your phone close!
• Once you submit your test, the assessment will take a few working days to be evaluated.
• If you successfully pass the test - we’ll invite you for the online Interview via MS Teams with one of our Talent Acquisition Specialists. It’s a perfect chance to exchange questions and get to know each other better. If successful on the interview, you will become part of our Talent Pool for future opportunities.
• For most of the projects there might be a second and/or third interview with a Team Lead or an Operations Manager.
• At the end of our journey - hopefully you will receive an offer and become our new Keywordian!

Our recruitment process is fully online and remote. We value each application and review every candidate individually. Our recruitment team will get back to you as soon as they can to inform you about the status of your candidacy. If you're interested in joining our team, we highly encourage you to apply.

That would be it from us - now we are waiting for your move!

#imaginemore

By providing your information in this application, you understand that we will collect and process your information in accordance with our Applicant Privacy Notice. For more information, please see our Applicant Privacy Notice at https://www.keywordsstudios.com/en/applicant-privacy-notice.

Al brindar su información en esta solicitud, usted indica que entiende que recolectaremos y procesaremos su información de acuerdo con nuestro Aviso de privacidad para solicitantes. Para más información, consulte nuestro Aviso de privacidad para solicitantes en https://www.keywordsstudios.com/en/applicant-privacy-notice.

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• PTW Japanの一員として、優れたソーシャルメディアマネジメントを提供できる専門家を募集しています。ソーシャルメディアプラットフォームに対する深い情熱を持ち、経験を活かしてスキルセットをさらに高めたい方、ぜひご応募ください。
• 当社が求める理想の候補者は、優れたコミュニケーションスキルを持ち、スタジオとプレーヤーの架け橋となり、複数のプラットフォームやチャンネルで行われている会話を効果的に管理・モニタリングする能力が求められます。
• 業務内容:
• 主要および新興ソーシャルメディアチャネルおよびプラットフォームの複数のデジタルコミュニティの管理・監視・調査・レポート作成。
• ソーシャルメディアからのフィードバック、各チャネルのステータス、および業界のトレンドの監視・調査・レポート作成。
• クライアント向けのレポートおよびプレゼンテーションのためのパワーポイントスライドを新規に作成。
• 現地チーム（クライアントや社内関連部署）との連携とスライドの更新。
• ソーシャルメディア上で議論となっているあらゆるトピック、トレンドになっているポストのピックアップ、オンラインで炎上している案件の原因特定等に関するリサーチと考察。

• 日本語ネイティブ

• ビジネスレベルの英語（レポート作成に支障のないこと）
• ソーシャルメディアマネージャーとして1年以上の経験。
• ゲームコミュニティおよびプラットフォームでの活動経験、または関連するボランティア/趣味経験（プロフェッショナルな経験と同等に重視されます）。
• 関連するコミュニティ/チャンネルの分析およびメトリクスの識別と追跡能力。
• 優れた口頭および書面でのコミュニケーションスキル。
• ブランドのためのソーシャルメディア管理の実務経験。
• 細部への注意とマルチタスクの能力。
• ソーシャルプラットフォームへの情熱があれば尚良い。

• 時給: 2000 - 2,500円
• 週40時間
• ４ヶ月 程度（2024年12月末まで）
  

Who we are

PTW is a global games services company, providing technical and creative services to many of the largest developers and studios around the world. Founded in Japan in 1994, PTW has grown to become a global force in the gaming industry, with over 40 studios in 16 countries worldwide and offices across North America, Europe, South America, and Asia.

Our industry-leading services include art production, game development, quality assurance, player support, community management, localization, localization QA, audio production, and data collection. The PTW family of brands includes SIDE, 1518 Studios and Ghostpunch Games. For more information, visit www.ptw.com.

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XQ Institute is the nation’s leading organization dedicated to rethinking the high school experience so that every student graduates ready for success in life. We partner with communities, schools, and entire school systems across the country to inspire innovative ideas, turn them into action, and create more rigorous and equitable learning environments. We share effective practices with other schools and districts, allowing them to adapt new models to meet the unique needs of their students and communities.

We believe that seeing is believing. We engage people where they are, using storytelling, listening, and learning to highlight the importance and possibility of change. Our open-source tools, grounded in research and design thinking, empower communities to transform their high schools with one unifying goal: unlocking the American promise of a high-quality education for everyone.

We are seeking a Social Media Manager to design, implement, and measure XQ’s social media strategy, expand our digital presence, and manage the day-to-day operations of our social channels (currently Twitter, Instagram, TikTok, LinkedIn, and Facebook).

The Role

Reporting to the Head of Growth & Marketing, you will join a highly collaborative team focused on developing and shaping our digital presence. You will play a crucial role in setting and driving social media strategies for the XQ brand, campaigns, and products.

Our ideal candidate lives and breathes social media. They understand the strengths and weaknesses on each platform, what content performs well, and how to take people from followers to engaged community members. The job requires an understanding of social media strategy, content marketing, community management, data-driven copywriting, and digital marketing.

This candidate is committed to understanding and articulating XQ’s mission and programs to our main audiences (students, educators, parents) and is excited to research and learn about education and topics that tie to XQ’s work. 

In a given week, you will write social copy, develop social strategy around a product or campaign, plan out an editorial calendar, conduct interviews and research with our social followers, and use data to optimize our strategy to drive brand awareness, convert and engage our community.

Responsibilities

• Oversee, develop, and implement social media strategies, in collaboration with a social media agency, to support XQ’s social media initiatives.
• Develop and implement an influencer marketing strategy that fosters authentic engagement with key influencers.
• Create and curate content (videos, images, etc.) that brings together educators, students, families, and communities around XQ’s mission.
• Define goals, monitor performance, and ensure social media metrics align with key marketing, product, and organizational objectives.
• Collaborate with the Marcom, Schools & Systems, and Product teams to shape our social presence and content.
• Track key trends and metrics, making data-informed decisions while monitoring wider social conversations and the competitive landscape.
• Work with the community manager and digital team to grow and nurture our online communities, sharing insights and stories to inform the organization’s work.
• Develop and execute culturally relevant, values-driven integrated marketing campaigns to boost brand growth and adoption.
• Manage paid social campaigns, providing insights and analysis on outcomes.
• Serve as an internal resource, assisting XQ staff with their social media presence.
• Identify opportunities on emerging platforms and from current trends.

Qualifications

• 3-5+ years of experience in social media marketing, content marketing, copywriting, community management, or digital content creation.
• A deep understanding of the intricacies, trends, and dynamics of various social platforms, and how to grow and engage communities.
• Strong storytelling and marketing skills with a passion for crafting compelling narratives across different mediums.
• A commitment to education and equity, with a willingness to learn and engage with the latest developments in education.
• A collaborative team player with positive energy, capable of working independently to achieve shared goals.
• Highly organized and ambitious, thriving in a fast-paced, dynamic environment.
• Data-driven with a proven track record of making decisions based on analytics.
• Flexible and adaptable, willing to take on additional marketing tasks as needed.

XQ Mindsets

Ours is a world defined by uncertainty, a society in flux, a state of unprecedented upheavals. While we don’t anticipate any quick fixes, we can anchor ourselves to what we see emerging. That’s why we have established a set of collective XQ Mindsets to ground us. 

• 100% accountability: This doesn't mean you have 100% ownership. It doesn't mean you are responsible for every last thing that needs to be done. It means choosing to take responsibility for our collective success and impact.
• Maker mindset: We build stuff. We won’t always get it right the first time—in fact, we rarely will. But by quickly making and testing our work, we can learn what works and what doesn’t.
• We are the ones we’ve been waiting for: Critique is not enough. It is on us to create the solutions—no matter where we sit in the organization. We are a well-resourced organization filled with brilliant people. No one else is coming to our rescue.
• Opportunity knocks: We are ready, willing, and able to take on anything that is thrown our way. Pivots are a natural part of our approach, so let’s embrace them so that we can experience them joyfully.
• Stand on the shoulders of giants: We honor those who came before us, who aren’t seated at our tables, and build on others’ and our own earlier work with respect and reverence.

Compensation

The salary for this role is highly competitive and commensurate with experience. XQ offers excellent organizational benefits. The salary range for this role is: $85,000-115,000 annually.

Location

XQ is based in Oakland, CA, with offices in Washington DC and New York, NY. This role is based in Oakland, CA.

To Apply

Please apply online. In your cover letter, please address why your skills, interests, and experience align with the requirements for this role.

XQ is proud to be an equal-opportunity workplace. At XQ, promoting, celebrating, and supporting diversity is a core value. Individuals are considered without regard to race, gender, age, sexual orientation, sexual expression, religion, color, veteran status, disability, marital status, or ancestry.

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Job Description

• Write, plan and schedule monthly content calendar based on the brand’s editorial and marketing activities, local events / occasions and content pillars  

• Work closely with our creative and production team to bring original, highly creative and engaging content ideas to life through social media content  

• Community management of platforms, ensuring all enquiries are answered within 24 hours   

• Monitor and analyse content performance, subsequently derive insights, learnings and recommendations through our monthly reports  

• Keeping up-to-date with social platforms – making proactive recommendations based on trends and insights  

Qualifications

• You must be a native Filipino, with a good understanding of the local social media landscape, consumer behaviour and trends, as well have a good command of the English and Tagalog.  

• At least 3+ years’ of social media, account management experience in an agency  

• Creative social media content copywriting and planning skills  

• Experience in managing past social media social channels for brands, a deep understanding of algorithms and best practice for each platform.  

• Social media analytics and optimization techniques, having directly managed end-to-end execution of social media campaigns  

• Optional:  

• Experience in managing and optimizing ad performance through Facebook and Instagram Ads Manager  

• A good understanding of influencer outreach programmes and familiarity with influencers of different categories in Philippines 

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Opis oferty pracy

Poniżej opis najważniejszych obowiązków i wyzwań, które na Ciebie czekają na tym stanowisku:

• Opracowanie i planowanie harmonogramów na takie platformy jak Facebook, LinkedIn i Instagram 

• Pisanie treści postów do publikacji 

• Dobór odpowiedniego stylu komunikacji do grupy odbiorców

• Dobór odpowiednich grafik do postów oraz kontrola ich jakości

• Planowanie publikacji postów za pomocą narzędzi do automatyzacji marketingu

• Mierzenie i nadzór statystyk i raportów miesięcznych by sprawdzić poziom zaangażowania odbiorców

• Udział w opracowaniu strategii contentowej fanpage’y, grup oraz kont firmowych

Z czasem, jak nabierzesz z nami więcej doświadczenia, chętnie zaangażujemy Cię również w takie działania jak nadzór strategii oraz wyznaczanie celów kwartalnych, współpraca z podwykonawcami i współpracownikami, działania strategiczne mające na celu poprawę wyników na social mediach i wdrażanie zmian w istniejących już strategiach. 

Będziesz mieć realny wpływ na rozwój społeczności naszych oraz klientów, których obsługujemy. 

Kwalifikacje

Czego oczekujemy?

• Zapału i chęci ciągłego samorozwoju 

• Doświadczenie w pisaniu lub studia związane z copywritingiem, dziennikarstwem lub marketingiem mile widziane, ale niekonieczne

• Przede wszystkim zainteresowania marketingiem i budowaniem społeczności z wykorzystaniem social media

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Job Description

As our Social Media and Community Manager, you'll:

• Be the voice of Cheddar when communicating to our audience on all social platforms, including instagram, TikTok, youtube and LinkedIn.
• Develop and execute a social strategy to grow and engage a digital audience across all relevant platforms
• Have a great understanding of the latest social media trends to create content that resonates with consumers, as well as working with external content creators to further the appeal and reach of our brand online
• Work with affiliates/influencers to product content, collaborate, and drive both awareness and use of the Cheddar product
• Be the point of contact for all social platforms, triaging and managing all inbound communications and working cross-functionally with customer service, product, compliance and development teams to resolve customer issues
• Implement processes to streamline the execution of social strategies, including content creation and iterations
• Work with the performance marketing team to feedback and inform the latest trends across social media and social finance
• Collaborate with brand partners to curate and execute social campaigns

Qualifications

The ideal candidate will:

• Be very familiar with the core social platforms for 18-45 year olds in the UK, especially instagram and Tiktok
• Be confident and a great communicator
• Have experience in working for or with a brand (eg. consultant) with a proven track record of social platform growth and engagement
• Have either grown a social platform from 0 to 10k+ followers organically, or managed an existing account of 50k+ followers with month-on-month organic user growth
• Be organised and able to prioritise and manage their time, tasks and campaigns effectively
• Be dynamic, motivation and eager to experiment with social ideas and strategies
• Be comfortable in front of a camera in being the social face of the brand

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