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The C2 Group is hiring a Remote Account Executive

Position Overview | Account Executive

Position Summary:

The Account Executive is responsible for the overall business development target achievement in sales to both existing and support of new client bases. The Account Executive serves as the primary point of contact in the new sales acquisition process, maintaining the relationship in an ongoing account role in the client journey. In both new and existing sales focuses, the Account Executive will develop high level sales strategies, qualify each opportunity in alignment with C2’s sales processes, and deliver sales proposals and contracts utilizing C2’s proven process. The role is a member of the Sales and Marketing team and also supports and collaborates with teammates to promote team success against overall sales goals.

The C2 Group is located in Grand Rapids, Michigan. We support a flexible and remote work environment. Our preference for this position will be candidates located in Michigan or the Midwest, allowing for occasional trips to Grand Rapids.

About C2:

The C2 Group is a Midwest based digital thought leader that creates and supports world class content management experiences. C2 drives digital value creation with our special blend of strategy, candor and team. We rely on trust and clear communication to do our work. The foundation of our culture is one of coaching and partnerships, enabling the talented people we work with, both internal and clients, to thrive.

Core Values:

  • Intentional – Intent drives how we engage our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery.
  • Enthusiastic – Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it’s in service to team or task, we look to engage with a positive focus and energy.
  • Low Ego – Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is ultimately a team pursuit. We aspire to be accountable, receptive to feedback, and team-oriented.

Accountabilities of the Account Executive:

Develop and close sales qualified leads against quarterly goals

  • Convert marketing leads into sales opportunities
  • Work across departments to scope and sign new business opportunities
  • Engage in partner networking opportunities as a representative of The C2 Group
  • Strategic outreach to previous and existing client relationships
  • Prospect for new opportunities within C2 VTO

Create and maintain account strategies and associated opportunities

  • Establish annual goals for each account and a plan for how to achieve that goal
  • Align account strategies against annual existing client sales goals
  • Responsible for long term client growth against plan

Demonstrate a strategic approach to shaping work, own the project scoping process

  • Work across departments to shape and present project scope
  • Execute overall sales management process to allow for internal support of scoping and documentation to close sales

Execute contract management process from creation to signature

  • Manage contract negotiation process, elevating points as necessary to VP of Growth
  • Execute legal documentation in support of closure of sales, specifically NDA, MSA and SOW documents
  • Maintain accurate and current contract templates in contract creation via Proposify

Drive utilization and accuracy of sales tools including HubSpot and Proposify

  • Track all sales activity, demonstrating results and providing data to inform pipeline management
  • Maintain sales opportunity pipeline data in Hubspot
  • Maintain accurate contact information for all leads/sales contacts

Develop and manage proposals / pitch presentations

  • Drive the creation of sales proposals and pitches
  • Maintain pitch and proposal materials, working from standard boilerplate and customizing the sales approach to each client
  • Ensure continuity between marketing messaging and sales materials

Education & Experience:

  • Bachelor's degree specializing in business administration, IT, computer science or equivalent work experience.
  • Minimum three (3) years selling custom software solutions.
  • One (1) to two (2) years of experience managing digital projects and account relationships.
  • Experience translating technical information to non-technical users.
  • High level understanding of digital project life cycle and resource allocation.
  • Experience managing client relationships and overall satisfaction.
  • Experience delivering sales pitches to clients, or similar experience.
  • Understanding of resource planning and developing high level plans based on capacity.

Interviews for this role will begin in April.

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The C2 Group is hiring a Remote Digital Marketing Manager

Position Summary:

The Digital Marketing Manager will be responsible for leading interpretation of data, supporting and developing web analytics strategies, focusing on keyword analysis and research, and analyzing focused data to make recommendations for the optimization of our project and CSO client base. To be successful in this role, you need experience with various web analytics tools, looker dashboards, SEO, keyword research, GA4 (Google Analytics 4), experimentation, process sustainment, and a deep understanding of website optimization, user experience, and content management systems.

The ideal candidate will have experience quantifying, qualifying, and analyzing online experiences with the goal of improving website performance, consulting on opportunities driven by key metrics, and supporting short and long-term goals. In addition, this position will function within a cross-functional capacity to strategically and tactically service clients to drive an optimal combination of service and support.

The C2 Group is located in Grand Rapids, Michigan. We support a flexible and remote work environment. Our preference for this position will be candidates located in Michigan or the Midwest, allowing for occasional trips to Grand Rapids.

About C2:

The C2 Group is a Midwest based digital thought leader that creates and supports world class content management experiences. C2 drives digital value creation with our special blend of strategy, candor and team. We rely on trust and clear communication to do our work. The foundation of our culture is one of coaching and partnerships, enabling the talented people we work with, both internal and clients, to thrive.

Core Values:

  • Intentional – Intent drives how we engage in our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery.
  • Enthusiastic – Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it is in service to team or task, we look to engage with a positive focus and energy.
  • Low Ego – Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is a team pursuit. We aspire to be accountable, receptive to feedback, and team oriented.

Accountabilities of the Digital Marketing Manager:

Architect analytic strategies in support of client initiatives

  • Drive analytic reporting process and efficiencies
  • Target correct metrics relevant to The C2 Group service offerings
  • Capture reporting around client-specific initiatives
  • Implement resources to drive and review set analytics targets

Interpret data and provide recommendations/consultation

  • Drive process analytics improvements and efficiencies including, but not limited to performance, traffic, and conversion
  • Assist in backlog refinement process by identifying potential performance gaps
  • Build optimization process to track impact as a means of identifying future work
  • Standardize dashboards and reporting in a centralized location

Create, centralize, and share client measurement plans

  • Manage and regularly report on key client metrics, including Pageviews, Sessions, New visitors, Returning visitors, Traffic sources, Bounce rate, and Conversions
  • Create strategic plans to align client accounts with overall analytics service packages tailored toward the unique business objectives

Implement and modify dashboards and web analytics tools

  • Manage tools and licensing required for software pertaining directly to the analytics and content strategy process
  • Identify workflow issues/bottlenecks, proactively shape backlog recommendations, escalate when necessary
  • Identify, track, and offer solution outcomes for SEO workbooks, Content audits, Measurement plans, Analytic reports, Google Analytics implementation and curation

Support for analytics, content, and marketing consultation

  • Act as a key voice in the C2 digital marketing space while supporting sales efforts
  • Interface with clients as a point-of-consultation to support metrics, opportunities, scope, and/or challenges

Manage external partners

  • Oversee external digital marketing partner’s overall project efforts
  • Monitor and scale capacity accordingly
  • Determine partner skill sets and communicate effectiveness accordingly
Education & Experience:
  • Bachelor's degree specializing in Digital Marketing with a technical discipline, computer science or equivalent work experience
  • Eight (8) or more years of experience in a related field
  • Experience with Google Analytics, KPI Dashboards, PowerBI, Content Management Systems, and content optimization
  • Optimizely experience a plus

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The C2 Group is hiring a Remote Full Stack Development Manager

Position Summary:

The Full Stack Development Manager spearheads our project development team, guiding and supervising a cohort of both frontend and backend developers. The Development Manager will not only play a key role in steering our projects towards success but will also ensure that development processes align seamlessly with our organization's standards and development methodologies.

This role will be tasked with orchestrating the collective efforts of our project development team, ensuring effective collaboration across frontend and backend architectures. This involves a hands-on approach to leadership and being actively engaged in planning, execution, and development oversight, ensuring that our projects exceed quality benchmarks. This role demands a blend of technical prowess, leadership finesse, and a deep understanding of both the technical and managerial aspects of project development.

The C2 Group is located in Grand Rapids, Michigan. We support a flexible and remote work environment. Our preference for this position will be candidates located in Michigan or the Midwest, allowing for occasional trips to Grand Rapids.

About C2:

The C2 Group is a Midwest based digital thought leader that creates and supports world class content management experiences. C2 drives digital value creation with our special blend of strategy, candor and team. We rely on trust and clear communication to do our work. The foundation of our culture is one of coaching and partnerships, enabling the talented people we work with, both internal and clients, to thrive.

Core Values:

  • Intentional – Intent drives how we engage our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery.
  • Enthusiastic – Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it’s in service to team or task, we look to engage with a positive focus and energy.
  • Low Ego – Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is ultimately a team pursuit. We aspire to be accountable, receptive to feedback, and team oriented.

Accountabilities of theDevelopment Manager:

Lead, Manage, and hold Accountable

  • Support and promote the company values, culture, and HR processes
  • Lead, coach, and manage direct reports
  • Recruit, reward, and recognize employees
  • Provide the necessary training opportunities, tools, and resources to ensure team success
  • Provide clear direction in weekly team checkpoints
  • Manage frequent performance feedback

Provide technical leadership and support to client and internal teams

  • Drive established process for frontend and backend development teams
  • Lead initiatives in problem solving
  • Serve as an ongoing resource for difficult-to-solve development issues with solution
  • Key voice in the adoption of scaled workflow principles
  • Advise team members around critical project activities including but not limited to timelines, issues, code, and bug remediation

Sustain inter-departmental growth, mentoring, and contractor support

  • Support and own development team mentoring and growth to ensure Jr and Mid-level developers are coached both personally and professionally
  • Manage onboarding, advancement, and goal planning to support employee growth and retention
  • Organize regular mentoring sessions that focus on career development and enhanced soft skills
  • Establish clear communication channels between contractors and full-time employees to ensure seamless collaboration and integration

Bridge gap between frontend and backend collaboration

  • Ensure that both frontend and backend developers have a mutual understanding of project requirements and timelines
  • Align both teams on project goals and user experience objectives
  • Promote coding practices that support both frontend and backend needs
  • Encourage collaboration by including members from both teams in project phases where input is crucial

Develop and manage solutions against The C2 Group standards

  • Adhere to security protocols and standards
  • Ensure scalability and reliability
  • Promote code quality and maintainability
  • Incorporate feedback and continuous improvement
  • Foster collaboration and knowledge sharing

Education & Experience:

  • Bachelor's degree specializing in business with a technical discipline, computer science or equivalent work experience
  • Eight (8) or more years of experience in a related field
  • Five (5) or more years of experience leading a team of direct reports
  • Experience with .Net/.Net Core, C#, Vue.js
  • Optimizely experience preferred

See more jobs at The C2 Group

Apply for this job

The C2 Group is hiring a Remote Development Manager

Position Summary:

The Development Manager spearheads our project development team, guiding and supervising a cohort of both frontend and backend developers. The Development Manager will not only play a key role in steering our projects towards success but will also ensure that development processes align seamlessly with our organization's standards and development methodologies.

This role will be tasked with orchestrating the collective efforts of our project development team, ensuring effective collaboration across frontend and backend architectures. This involves a hands-on approach to leadership and being actively engaged in planning, execution, and development oversight, ensuring that our projects exceed quality benchmarks. This role demands a blend of technical prowess, leadership finesse, and a deep understanding of both the technical and managerial aspects of project development.

The C2 Group is located in Grand Rapids, Michigan. We support a flexible and remote work environment. Our preference for this position will be candidates located in Michigan or the Midwest, allowing for occasional trips to Grand Rapids.

About C2:

The C2 Group is a Midwest based digital thought leader that creates and supports world class content management experiences. C2 drives digital value creation with our special blend of strategy, candor and team. We rely on trust and clear communication to do our work. The foundation of our culture is one of coaching and partnerships, enabling the talented people we work with, both internal and clients, to thrive.

Core Values:

  • Intentional – Intent drives how we engage our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery.
  • Enthusiastic – Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it’s in service to team or task, we look to engage with a positive focus and energy.
  • Low Ego – Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is ultimately a team pursuit. We aspire to be accountable, receptive to feedback, and team oriented.

Accountabilities of theDevelopment Manager:

Lead, Manage, and hold Accountable

  • Support and promote the company values, culture, and HR processes
  • Lead, coach, and manage direct reports
  • Recruit, reward, and recognize employees
  • Provide the necessary training opportunities, tools, and resources to ensure team success
  • Provide clear direction in weekly team checkpoints
  • Manage frequent performance feedback

Provide technical leadership and support to client and internal teams

  • Drive established process for frontend and backend development teams
  • Lead initiatives in problem solving
  • Serve as an ongoing resource for difficult-to-solve development issues with solution
  • Key voice in the adoption of scaled workflow principles
  • Advise team members around critical project activities including but not limited to timelines, issues, code, and bug remediation

Sustain inter-departmental growth, mentoring, and contractor support

  • Support and own development team mentoring and growth to ensure Jr and Mid-level developers are coached both personally and professionally
  • Manage onboarding, advancement, and goal planning to support employee growth and retention
  • Organize regular mentoring sessions that focus on career development and enhanced soft skills
  • Establish clear communication channels between contractors and full-time employees to ensure seamless collaboration and integration

Bridge gap between frontend and backend collaboration

  • Ensure that both frontend and backend developers have a mutual understanding of project requirements and timelines
  • Align both teams on project goals and user experience objectives
  • Promote coding practices that support both frontend and backend needs
  • Encourage collaboration by including members from both teams in project phases where input is crucial

Develop and manage solutions against The C2 Group standards

  • Adhere to security protocols and standards
  • Ensure scalability and reliability
  • Promote code quality and maintainability
  • Incorporate feedback and continuous improvement
  • Foster collaboration and knowledge sharing

Education & Experience:

  • Bachelor's degree specializing in business with a technical discipline, computer science or equivalent work experience
  • Eight (8) or more years of experience in a related field
  • Five (5) or more years of experience leading a team of direct reports
  • Experience with .Net/.Net Core, C#, Vue.js
  • Optimizely experience preferred

See more jobs at The C2 Group

Apply for this job