Chit Chats' vision is to help Canadians deliver their goods to the world with postage at unbelievable prices. We are a fast growing entrepreneurial company making a huge impact to Canadian entrepreneurs and businesses. As ecommerce removes borders, we don’t want high Canadian postal rates to be a barrier to world commerce. We aim to remove these physical and financial restraints to create a seamless, borderless and boundless world of opportunity for Canadians.

We’re looking for you if you are Caring, Curious and Cheerful!

The Role

We are looking for a talented Digital Marketing Manager to take the lead with our growth marketing strategies, brand influence and social media footprint. Your main duties include running experiments across the funnel, improving conversion rate and working cross-department to collaborate on new initiatives.

As a Digital marketing manager, your job is to find the channels and strategies to increase discoverability, leads and, in turn, revenue. Your job is to put Chit Chats on the map with increased brand awareness and targeted marketing initiatives.

Responsibilities

• Help define and refine our brand and digital marketing strategy at Chit Chats.

• Define our key clients and target audience for the sales team.

• Work with a cross-functional team Business Development, Operations, Sales and Client Experience to establish growth strategies that support Chit Chats revenue goals.

• Create, manage and experiment with new user acquisition campaigns.

• Conceive and execute a wide range of content campaigns to drive education and engagement.

• Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation.

• Optimize our SEO and SEM.

• Develop and implement influencer marketing strategies, increase engagement and brand recognition.

• Prepare and present recommendations, reports and findings from market and client studies to leadership.

• Maintain project roadmaps and program strategy documentation, including objectives, KPIs, targets, and project briefs.

• Brief various internal teams and stakeholders on upcoming campaigns, required assets and data requirements.

• Support website development and work with the content team to create compelling copy for our target audience with clear and effective value propositions, proof points and CTAs.

• Develop performance-based incentives and solutions to enhance the strategic value exchange for Chit Chats and its affiliates, executing experiments that drive engagement and growth.

• 5 years of solid experience in a similar role.

• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high-impact activities and keep complex projects moving forward.

• Strong growth track record, with samples and results of past campaigns.

• Outstanding written, oral, organizational ability and partnership acumen.

• Knowledge of HTML, CSS, Google Analytics, Photoshop, Mailchimp and Hootsuite (or, other Social Media Management Systems).

• Proficient with Analytics.

• 3+ years experience in SEO, growth marketing.

• A strong analytics and growth mindset.

• Experience working with growth teams like paid channels, lifecycle marketing, developers, engineers, designers and data scientists.

• Experience driving full-funnel growth for a partnership audience.

• Experience developing performance reports using analytics tools.

• Ability to influence cross-functional teams and champion new concepts and ideas.

This is a remote work opportunity with the requirement to attend meetings and training on-site at one of Chit Chats locations. .

Covid-19 update: Chit Chats is an essential service.  We have strict Covid safety protocols in place for both our clients and our staff.

Must be currently residing in Canada and legally able to work permanently in Canada.

Since 2004, Mandiant has been a trusted partner to security-conscious organizations. Effective security is based on the right combination of expertise, intelligence, and adaptive technology, and the Mandiant Advantage SaaS platform scales decades of frontline experience and industry-leading threat intelligence to deliver a range of dynamic cyber defense solutions. Mandiant’s approach helps organizations develop more effective and efficient cyber security programs and instills confidence in their readiness to defend against and respond to cyber threats.

As our senior digital marketing manager, you will be responsible for planning, developing, implementing and managing the overall digital marketing strategy in conjunction with Demand, Brand and Website leaders across all geos within Mandiant. In addition, you will be responsible for reporting on digital performance as stand-alone measures and as a component of brand and demand campaigns.   

Reporting into the Sr. Director of Revenue Marketing, this position will act as the go-to person for everything paid media. You should enjoy being the expert in your field and be keen to jointly create and execute upon marketing plans with the wider global marketing teams in every region.   

What You Will Do:  

·                In conjunction with cross-functional marketing leads, develop, execute and report on paid media campaigns to increase traffic, engagements, and conversions through major media and social networks (Google, Bing, LinkedIn, etc.)  

·                Align with Brand, Demand and web leads to devise Mandiant’s digital strategy in support of global and regional goals 

·                Devise paid media and social GTM plan for Mandiant internationally across multiple markets  

·                Day-to-day platform, budget management, campaign optimization execution 

·                Work with in-house and external creative agencies, developing best of breed creative assets for paid digital execution  

·                Own paid digital budgeting, forecasting and finance process for Mandiant digital campaigns  

·                Project managing all activity and processes required to proficiently run, create, and optimize digital campaigns  

·                Meet regularly with global marketing leaders in every region to ensure digital strategy is in alignment with their priorities and properly representing their regions 

·                7 – 10 years experience in paid media program management in either agency or in-house settings 

·                Demonstrable experience in driving b2b lead volume through digital activities   

·                In depth knowledge of the technologies and processes involved in running global digital campaigns  

·                A strong understanding of Google analytics and other analytics packages  

·                A self-starter who is highly motivated and passionate about digital programs 

·                Experience with SaaS Software or the tech industry is a plus  

At FireEye we are committed to our #OneTeam approach combining diversity, collaboration, and excellence. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

Minimum Salary: $120,000. Final salary will be determined commensurately with cost of living, experience level, and/or any other legally permissible considerations.
Incentive Compensation: Eligibility for annual bonus subject to individual and company performance; eligibility for award of Restricted Stock Units subject to eligibility requirements, approval from FireEye’s Compensation Committee, and vesting terms 

Benefits: Employer subsidized benefits include Medical, Dental, Vision, Life, and Disability Insurance. Subject to eligibility requirements, FireEye also offers the ability to participate in 401(k), Flexible Spending Accounts, Health Savings Accounts, Dependent Care Spending Accounts, and Employee Stock Purchase Program. FireEye also provides Paid Time Off, Flexible Paid Sick Time, and Paid Holidays. 

At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry.  

Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media. 

We sit at the heart of the tech community with specialisms in emerging tech/AI, enterprise IT, cyber security, service providers/NextG, critical communications, media & entertainment and marketing technology.  

Leveraging over 100 trusted brands, we offer an unrivalled global networking community and platform for technologists and innovators to be inspired and reach their full potential.  

(Join us and reach yours!) 

The Marketing Manager is responsible for targeting our audience which includes our clients (the sell side of business) and participants (the buy side). Attract and lead our audience to relevant Informa Tech communities, nurture engagement on a regular and sustained basis, solicit insight (demographic, firmographic and buying intent) and permission to market, as well as gain insight into their needs. 

 What you will produce

• Design and execution of marketing campaigns.
• Plan campaigns that attract and engage.
• KPI tracking, reporting, forecasting and performance metrics.
• Marketing automation and digital marketing strategy.

The Marketing Manager is expected to assume the following key responsibilities plus any other reasonable duties as required:

Strategy/Clients

• Identify the target prospects and secure reach into target prospects. Test strategies to optimize offering of insight and permission, ie quid pro quos, AB testing of prospect journeys.
• Design and execute marketing campaigns that encourage target prospects to engage with relevant Informa Tech content, principally Media, Community and Research content. Though also Physical, Virtual & Hybrid Events.
• Solicit demographic, firmographic and buying intent insight and populate audience database.
• Working with Media/Marketing sites, ensure that content is discoverable and engaging via effective use of SEO and SEM.
• Working with Research, Event and Media teams to plan content agenda that attracts and engages target prospects.
• Monitor prospect engagement and take action to retain and/or recapture lapsing prospects. 
• Identify net new prospects to attract and take action to attract.

Best practice/measuring performance/innovation & product development

• Creates a best practice marketing environment, driving efficiency and effectiveness. Utilizes Informa Tech’s Marketing Excellence tools and approach.
• Partners with Data & Analytics team within Pillar, to analyze and use data to measure and improve performance.
• KPIs – reporting, delegate revenue, forecasting and performance metrics to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes.  Regularly reviews and implements tactics to optimize marketing plans, channel performance, response rates, audience demographics and executes industry best practice.
• Maximizes usage and adherence to Informa systems and processes, adopting a best practice and facilitating developments in line with internal and external requirements
• Fosters and leads internal partnerships, ensuring collaboration is driven with a customer focus.

Knowledge & Skills

• Marketing Automation; use of Marketing technology/software platforms to streamline marketing efforts and make them more effective.
• Proven industry/market pillar Knowledge; Events, Digital Media and Marketing Services
• SEO/SEM/Paid Social to drive awareness and grow audience.
• Knowledge of Channels, digital (web) marketing, Social Marketing, E-mail marketing, etc.
• Planning, developing and executing go-to-market strategic marketing plans and accurate forecasting.
• Engaging with team members of all levels, building long lasting relationships, utilizing highly developed communication and negotiation skills.
• Data Analytical Skills - review data and information, draw conclusions and actionable takeaways.
• Commerciality/Budget Management.

Experience & Qualifications

• Demonstrable experience in Campaign Management, forming and executing a strategy that raises awareness, generates interest and desire, and solicits action. 
• Experience in Brand Marketing, establishing thought leadership, credibility and authority.
• Content Marketing experience; use of relevant, engaging content to attract and nurture prospects through the buyer journey.
• Building and maintaining relationships and understanding customer needs.
• Managing senior stakeholders and indirectly, large complex customers.
• Demonstrable knowledge of the competitive landscape.
• History of Marketing KPI delivery
• Strong collaboration and communication skills written, verbal, presentation.
• Minimum 5 years of experience in a marketing function or agency

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritises promotions internally. Our benefits include: 

• Learning and development plan to assist with your career development  
• 15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!  
• Competitive Benefits with 401k match 
• Paid parental leave 
• Work with a high quality of specialist products and service  
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration  
• Employee Stock Purchase Program - become a shareholder  
• Regular social events and networking opportunities 

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.  

All your information will be kept confidential according to EEO guidelines.

GetMyUniis a Times Internet-backed ed-tech startup disrupting the college admissions space in India. We are a social college search platform which empowers students with making the most important decision of their life - which college to join by giving them access to exhaustive college information, data points, a student is given ratings, reviews, forums, and a student connect platform.

IELTSMaterial is a division of GetMyUni that enables IELTS test-takers to learn online via video courses, one to one live sessions and practice for the exam via mock tests. IELTSMaterial also offers test-takers with a lot of resources from their website and e-books containing the recent actual questions and answers of the IELTS exam.

Company Website: www.ieltsmaterial.com

We are looking for a digital marketing professional with at least 3 years of experience in
the domain of Adwords SEM &Facebook Paid Ads.
Responsibilities include :
● Creating and executing a strong performance marketing strategy & execution plan
● Developing and managing digital prospecting and remarketing campaigns
● Managing budgets and campaigns across all digital channels to drive strong
return on investment and efficient CAC
● Identifying and testing new channels to continue to meet or exceed established
critical metrics
● Working closely with the management to share funnel conversion improvement
ideas, feedback & present results.
● Manage campaign expenses, stay on budget, estimate monthly costs and
reconciling discrepancies across all mediums
● Execute tests, collect and analyze data, identify trends and insights to achieve
maximum ROI in paid search campaigns across various Advertising portals
● Track, report, and analyze website analytics, PPC initiatives, and FB Paid Ads
● Understanding campaigns and creating relevant ads
● Perform ongoing paid keyword discovery, expansion, and optimization
● Research and analyze competitor advertising links and strategize the best plan
ahead for the business
 

●The Digital Marketing Manager will also portray a passion and exceptional
analytical skills and demonstrate fluency in the acquisition of metrics, being able
to evaluate and orchestrate large campaigns spanning numerous marketing
channels.
● Proven 3+ yrs of SEM experience and success managing PPC campaigns across
Google
● 3+ yrs well-versed experience in Facebook performance marketing, conversion,
and online customer acquisition
● Strong Analytical Skills And Experience Generating Campaign Performance
Reports
● Candidates from a Media Agency background would be preferred.

• Work from home as of now
• CTC Range : Between 7LPA-8LPA

Who we are:  There's no such thing as a typical Informa colleague…And that's how we like it. We're a diverse Group, with over 10,000 colleagues working in many different roles in one of six Divisions and in over 30 countries. Each of us brings something different, a unique set of abilities, experience and knowledge. It’s what makes us who we are.

All our businesses and offices share a culture based on respect and inclusiveness, and a working environment that is enjoyable, stimulating, rewarding and supportive for colleagues. One that enables everyone to fully participate in the life of the Group and its ongoing, sustainable growth.

As a division of Informa, a FTSE 100 company, Informa Markets provides customers and partners around the globe with opportunities to engage, experience and do business through live, virtual and hybrid events, specialist digital content and actionable data solutions.

People are at the heart of Informa Markets. Our business thrives on the passion and entrepreneurship of our 4,000+ colleagues, who deliver over 500 international events and brands in more than 40 countries across the globe.

Using our industry insight, comprehensive portfolio of markets, content and digital resources, we are passionate about creating platforms for our customers to connect and shaping environments that enable businesses to flourish.

What we’re looking for:As a key role on the show management team, the Event Manager is responsible for execution of tactics directly related to a successful live or virtual event.  The right candidate will have high organizational skills, an eye for detail, strong communication skills both written and verbal, and be passionate about delivering excellence for Informa Markets Engineering customers.

Role Accountability and Duties:

•                     In conjunction with the Group Event Director, implement strategic plans to achieve all assigned KPIs

•                     Collaborate with Marketing, Sales and all other key internal stakeholders to ensure successful planning and execution

•                     Lead regular show team meetings, create and manage overall show timelines and monitor activity among the show team members

•                     Contribute to the development of annual budgets and accurate forecasts, ensuring that revenue goals are met, and expenses do not exceed budget

•                     Assist in the development and daily maintenance of the event plan and production schedule, verifying that deadlines are adhered to

•                     In conjunction with business development/sales team, ensure appropriate support materials are in place while helping create floor plan, layout changes and related booth regulations

•                     With direction from Group Event Director, manage and oversee the overall external communication with exhibitors, ensuring that all communication is clear, concise and consistent with show strategy

•                     Work hand in hand with Operations on all pre-, during and post-show activity and logistics with keen knowledge of all core show programs and activities.

•                     Ability to analyze processes and bring greater organization and efficiency across assigned brands

•                     Ensure all on-site components are complete, such as press activities, advisory council functions, sales meetings, etc.

•                     Serve as one of the main contacts on-site, working with show staff, facility and other vendors as needed. This includes pre-show, on show site and post event

•                     Work with marketing and operations to create show décor, signage and all onsite show elements.

•                     Organize and execute the overall logistics of the events. Partner with internal operations to implement best practices surrounding effective show management

•                     Organize virtual event plans and manage day to day implementation of virtual event strategy

•                     Function as integral part of show management effort, performing additional duties as required

•                     Travel, as required

•                     Other duties as assigned

What you bring to the team:

•                     Five years operational/marketing/event management with strong working knowledge of Event space

•                     Strategic thinker who can see the big picture, develop and manage budgets, strategic docs and production schedules, with ability to effectively communicate the processes associated with them

•                     Previous management experience preferred

•                     High level of proficiency in the use of key software programs including Microsoft Word, Excel, PP, and Salesforce (or other CRM program)

•                     Virtual Event experience a plus

•                     Project oriented with superior attention to detail and outstanding organizational and prioritization skills

•                     Excellent written and verbal communications skills

•                     Strong team player who can motivate and inspire team members.  Also interacts well with external clients, vendors and other internal teams alike

We offer:

·         Competitive Compensation Package

·         Access to LinkedIn Learning and other development/training opportunities

·         Health and Wellness Benefits (medical, dental, eye)

·         401K and Matching

·         Generous PTO policy

·         Work-life balance

·         Additional discounts through various partnerships

Informa Markets is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Cineplex is synonymous with entertainment. Known as Canada’s largest and most innovative film exhibitor, we’re so much more than movies – operating The Rec Room, Canada’s favourite destination for ‘Eats & Entertainment’ and Playdium, specially designed for teens and families.

At Cineplex, Infusing innovation into everything we do has fueled our evolution as a fully integrated, diversified and growing organization with exciting career opportunities in our locations and corporate functions. Grow with us and explore roles in operations, food services, hospitality, digital commerce (CineplexStore.com), digital (Cineplex Digital Media) and cinema media (Cineplex Media), consumer loyalty (SCENE), finance, human resources, technology, amusement solutions (Player One Amusement Group), and more.

Proudly recognized as having one of the country’s Most Admired Corporate Cultures, we rally behind our values of Teamwork, Innovation and Excellence. 

We are creative, curious and love thinking big.  The next evolution of Cineplex starts here, with you. 

Learn more about our businesses through the links below. 

Cineplex | Cineplex Digital Media |  | Cineplex Media | Cineplex Store | Player One Amusement Group | Playdium | The Rec Room | SCENE 

The Event Manager is primarily responsible for supporting the Sales Manager(s) and Sr. Sales Manager which includes a variety of administrative tasks but also, working closely with clients, venues, theatres, and internal departments. The Event Support Manager also provides input on improving internal processes and sharing best practices. 

• Responsible for all administrative tasks including portal entries, opportunities in CRM, tracker entries, contracts, event profiles, cube maintenance, and invoicing to ensure that the sales process is completed efficiently and accurately.
• Coordination and planning of event details with clients including upselling where possible and working closely with theatres and venues to share best practices and ensure excellent event execution.
• Provide input and assistance to the Sales Manager(s) and Sr. Sales Manager in developing event strategy, objectives and initiatives aligning with the organization’s overall goals and strategies.

What You Need

• 1-3 years of event management or hospitality experience  
• 1-3 years of sales experience

Who You Are 

• Strong customer service, verbal communication and interpersonal skills 
• Proficient with Microsoft applications (Excel, Word, PPT) and CRM 
• Strong organizational and time management skills 
• Highly creative and innovative 

Inclusion & Diversity 

Cineplex is an equal opportunity employer with a commitment to hiring and retaining a diverse workforce. We encourage and welcome applications from all intersectional walks of life. The collective sum of our individual differences, experiences, knowledge, innovation, self-expression, unique capabilities, and talent represents a significant part of our culture. By valuing a diverse workforce, we enforce hiring practices that are fair and equitable. 

While we appreciate all interest, only those candidate selected for an interview will be contacted.  As part of Cineplex Entertainment’s standard recruitment process, suitable candidate(s) will be required to undergo pre-employment screening as a condition of employment or promotion.

No Agency Calls Please

#CB

PureIntegration is seeking a  Marketing Manager II (Digital Marketing Consultant) who will be responsible for development and execution of marketing campaigns to optimize the end to end digital customer journey. This role will also work closely with the director of digital marketing on strategy. The digital marketing team manages all marketing campaigns, self-service channels (e.g., Account). It is an entrepreneurial team with high impact and significant exposure across the organization.

Location: Philadelphia PA

Work Arrangement: Contract W2 hourly role, initial contract period through 12/31/2022 with possible extension for additional year.

Work Authorization: GC & USCIT Only. We Do Not Sponsor H1B Visas, or C2C.

Core Responsibilities

• Serve as digital marketing subject matter expert for brand marketing tactics and strategies for key partners across marketing and product organizations.
• Collaborate to help them meet/exceed goals.
• Support the growth of brand consideration and conversion through effective campaign management to achieve expectations in onsite engagement and sales.
• Collaborate with numerous cross-functional teams, such as UX Design, Merchandising, Product/Platform owners and Marketing Communications towards joint business performance goals.
• Develop subject matter expertise in key audience segments and execute cohesive digital marketing campaigns and test & learn to optimize the digital journey.
• Work closely with internal partners to identify best practices as they relate to digital adoption.
• Implement and execute marketing tests and scale to drive results.
• Drive acquisition and customer lifecycle engagement marketing through personalization offsite and onsite in order to increase sales and engagement and retention.
• Consistent exercise of independent judgment and discretion in matters of significance.

Education and Experience

• Education Level – Bachelor's Degree, ideally in in marketing/advertising, statistics, mathematics, business, or related field.
• Years’ Experience – 5-7 years of related experience, including specific experience in qualitative/quantitative market research and business analytics.

Other Specific Skills

• Ability to develop compelling strategic narratives and present findings to senior leadership.
• Strong analytical skills: ability to analyze raw data, draw conclusions, and develop actionable recommendations.
• Experience with audience creation through site behavior and data modeling.
• Experience with digital campaign metrics: must feel comfortable learning new systems and tools.
• Ability to handle multiple projects and to prioritize as needed in a fast-moving environment.
• Demonstrated ability to develop strong relationships with business leaders, team members, and cross-functional partners.
• Excellent organizational skills and attention to detail.
• Strong project management, presentation, and communication skills.
• Must be innovative, proactive and a strong team player.

All your information will be kept confidential according to EEO guidelines.

Are you self-motivated, collaborative, and client-focused? Are you looking for a challenging and rewarding career? Then pureIntegration would love to hear from you! Your career journey starts here! 

pureIntegration, a systems integration company headquartered in the DC area, serves clients in the fastest growing industries – communications, media, and entertainment. Our industry-focused offerings and collaborative client approach has resulted in a 97% client satisfaction rating. As a leading service organization, we recognize our most valuable assets are our people, both as individuals and how they come together as a whole. As such, we encourage our team members to become fearless in exploring ideas and opportunities to act on them.

In over 16 years of Digital Transformation consulting and professional services, pureIntegration has successfully designed, integrated, and deployed winning solutions at scale which have resulted in measurable performance increases. Most importantly, we have done it while maintaining 97% client satisfaction for the past 15 years.  With a rich heritage in Communications, Media and Entertainment, our diverse and expanding portfolio includes Fortune 500 enterprises spanning Utilities, Manufacturing, Insurance, CPG, Healthcare, Logistics and other select verticals.

pureIntegration is an Equal Opportunity Employer (EOE), qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry.  

Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media. 

We sit at the heart of the tech community with specialisms in emerging tech/AI, enterprise IT, cyber security, service providers/NextG, critical communications, media & entertainment and marketing technology.  

Leveraging over 100 trusted brands, we offer an unrivalled global networking community and platform for technologists and innovators to be inspired and reach their full potential.  

(Join us and reach yours!) 

Is content marketing and driving demand something you love? Do you like using different channels such as email, social, and SEM to ignite action? Does owning a digital event brand sound like a fun job to you?  Then we’re looking for someone like you!

We are seeking is seeking a talented marketer to join our team and efforts to grow our database, generate leads, increase engagement with our leading portfolio of brands, products, and services. You will play an integral role on the marketing team in Informa Tech’s Enterprise IT Group -- home of brands such as Interop, InformationWeek, Network Computing, Enterprise Connect, Data Center World, Support World Live and Omdia.

As an Associate Digital Marketing Manager, you will join a talented team of marketers and report to the Director of Marketing. Your role will be to own and manage the Interop Digital event brand.  This role will also be responsible for creating and managing content-driven marketing campaigns and strategies to fulfill lead gen commitments, as well as accelerate database and revenue growth for the business.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

·         Own and manage the Interop Digital event brand, including but not limited to website updates, supporting and driving registrations and attendance for the branded virtual events that run throughout the year.

·         Drive the marketing for InformationWeek Virtual Events resulting in registrations and attendance.

·         Marketing support for lead generation for the Network Computing brand.

·         Design and execute data-driven marketing plans that incorporate strategy, product positioning and messaging.

·         Work closely with the Senior Marketing Manager, Marketing Director, Marketing Team, Customer Success, Sales, and Central Services teams to develop messaging and to execute engaging marketing materials across multiple channels including email, website, social media, and paid and organic advertising.

·         Create content assets to be used in nurture and re-engagement campaigns as needed -- including videos, e-books, infographics, podcasts, slideshows, paid/organic ads, social media graphics, etc.

·         Collaborate with the Marketing Automation team to develop and select targeted email segment lists and to create email campaigns to support media business, nurture and re-engagement campaigns.

Gather and analyze all marketing campaign metrics; present campaign results and findings to Marketing Director; use findings to optimize future campaigns.

·         Coordinate with external support teams to develop and optimize landing pages to support marketing campaign objectives.

·         Track budget spend on advertising and design tasks.

·         Work with external design agency as needed and manage invoice process.

4+ years of in-depth knowledge and experience supporting/leading B2B marketing campaign strategy and execution, with demonstrable results at promoting awareness, engagement, and demand generation across a target audience.

·         Minimum of bachelor's degree in Marketing, Business or similar.

·        Cross-channel marketing experience: Email, social media, website, and paid and organic advertising.

·        Content marketing experience: Skilled at creating engaging content.

·        Experience in online event marketing.

·        Able to work in a fast-paced environment while balancing strategic, tactical, and analytical responsibilities.

·         Ability to collaborate with and manage stakeholders across the organization.

·         Excellent interpersonal, communication, and organizational skills.

·         Eloqua and Drupal experience is a plus.

 OTHER PREFERRED ATTRIBUTES:

·         High comfort level with technology and web-based applications such as Eloqua, Drupal, Google Analytics, SiteCore, Adobe Workfront, Sprout Social, and other marketing, sales, and business enablement tools.

·         Polished copywriting skills preferred.

·         Advanced knowledge of Microsoft Office applications.

·         Knowledge of Enterprise IT and Cloud & Data Center technologies a plus.

·         Aptitude for technology and understanding technical concepts.

·         B2B technology marketing experience a plus.

·         Ability to work well with associates and vendors that are either on premises or remote

Why work at Informa  

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development  
• 15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!  
• Competitive Benefits with 401k match 
• Paid parental leave 
• Work with a high quality of specialist products and service  
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration  
• ESPP - become a shareholder  

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

Shopify empowers more than 1 million merchants from all over the world to succeed at entrepreneurship. We're with our merchants each step of the way to help them start, and scale their businesses while allowing them to sell through numerous channels.
The world needs more Shopify: if you are driven by new challenges, hustle and great growth opportunities this is the place to be!

As the Digital Marketing Manager, Japan you’ll work closely with the local Japan team as well as the APAC Digital Marketing Lead to define, build, and scale our digital marketing efforts across Japan. This will include working across paid and organic channels, website strategy and conversion optimisation in order to deliver a unified and seamless experience for our Japan merchants, as they interact with the Shopify brand across multiple channels.

Your day-to-day role will include working across strategy, planning, execution, and scaling of our regional websites and channel marketing plans to reach and acquire new merchants. Reporting into the Digital Marketing Lead, APAC, you will work collaboratively across multiple teams globally, including Integrated Marketing, UX, Sales, Merchant Success, Growth Marketing, Events, Content, Web, and Product Marketing, as well as external partners to manage and optimise the performance of our Go-To-Market channel strategies. 

You have a hands-on background across a breadth of digital marketing channels, love to get into the data and thrive on building out cross-functional user-focused digital marketing campaigns - owned, earned, on-page and off-page. You will understand all stages of the marketing funnel and how to apply these across our channels to provide our audience with the right messaging at the right stage, with short and long-term conversion goals always at the forefront of your strategies.

You understand the importance of building foundational elements, while at the same time not losing sight of the aspirational. You love to experiment and try new things, and aren’t afraid to be curious or inquisitive. 

You have a good understanding of and an appreciation for the nuances in the local Japan market to be able to develop localised acquisition strategies to reach, surprise, and delight new audiences.

Demand Generation:

• Day-to-day strategy and implementation across key paid marketing channels - work closely with an external partner agency to ensure ongoing and rigorous optimisation including but not limited to Google Search and Display and relevant local social media channels 

• Actionable input into optimisation of organic channels including SEO/social + on-page conversion optimisation and localisation

• Be the local regional expert - take existing global & regional digital marketing strategies and localise for the Japan market

Localisation :

• Develop an audience-led approach, ensuring we prioritise audience segments based on product-market fit per country 

• Identify and experiment any new local digital marketing channels & implement

• Contribute to local market strategy, evaluate the marketing channels that contribute in the strongest way to active merchant growth

Internal and External Stakeholder Management:

• Partner with counterparts within the Japan country team to ensure a fully localised and integrated digital marketing strategy

• Partner with our Growth Marketing team to develop plans, and find new and innovative ways to optimise across search, display and social as well as feed into email automation, content and experimental channels

• Work closely with global equivalents to ensure our Japan strategy aligns with broader Shopify approaches while also maintaining a local-first approach

• Work closely with other disciplines across our APAC team to continually optimise local campaign messaging including sales, marketing automation, MUX and brand teams

• Partner and manage external agencies and 3rd parties where relevant to deliver successful digital marketing strategies

Required Qualifications

• 3-5 years of hands-on experience in various subject areas of digital marketing - with a focus on performance search & social marketing, display & video. Experience of SEO/CRO preferred. 

• Experience building high performing digital lead generation campaigns, across all funnel stages including campaign optimisation

• Native Japanese  language and good English language skills with  the ability to communicate across disciplines and teams in other countries

• The ability to influence cross functional teams and champion new concepts and ideas

• The ability to report on campaign results to evaluate media performance and drive insights

• Strong analytical, planning, and organisational skills

• Experience evaluating digital creative and campaign landing pages

• Knowledge of effective creative messaging

Highly Regarded Qualifications

• Rich integrated, B2B marketing experience

• Understanding of CRM and digital platforms – Salesforce, Marketo, DMP, attribution modelling systems, Mode/Tableau/Wave, GA360, etc.

• Experience working  in the tech space or another high-paced industry- it's important to understand our platform and the products we deliver.

• Experience of marketing automation & nurture campaigns a bonus

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

Shopify empowers more than 1 million merchants from all over the world to succeed at entrepreneurship. We're with our merchants each step of the way to help them start, and scale their businesses while allowing them to sell through numerous channels.
The world needs more Shopify: if you are driven by new challenges, hustle and great growth opportunities this is the place to be!

As the Digital Marketing Manager, Japan you’ll work closely with the local Japan team as well as the APAC Digital Marketing Lead to define, build, and scale our digital marketing efforts across Japan. This will include working across paid and organic channels, website strategy and conversion optimisation in order to deliver a unified and seamless experience for our Japan merchants, as they interact with the Shopify brand across multiple channels.

Your day-to-day role will include working across strategy, planning, execution, and scaling of our regional websites and channel marketing plans to reach and acquire new merchants. Reporting into the Digital Marketing Lead, APAC, you will work collaboratively across multiple teams globally, including Integrated Marketing, UX, Sales, Merchant Success, Growth Marketing, Events, Content, Web, and Product Marketing, as well as external partners to manage and optimise the performance of our Go-To-Market channel strategies. 

You have a hands-on background across a breadth of digital marketing channels, love to get into the data and thrive on building out cross-functional user-focused digital marketing campaigns - owned, earned, on-page and off-page. You will understand all stages of the marketing funnel and how to apply these across our channels to provide our audience with the right messaging at the right stage, with short and long-term conversion goals always at the forefront of your strategies.

You understand the importance of building foundational elements, while at the same time not losing sight of the aspirational. You love to experiment and try new things, and aren’t afraid to be curious or inquisitive. 

You have a good understanding of and an appreciation for the nuances in the local Japan market to be able to develop localised acquisition strategies to reach, surprise, and delight new audiences.

Demand Generation:

• Day-to-day strategy and implementation across key paid marketing channels - work closely with an external partner agency to ensure ongoing and rigorous optimisation including but not limited to Google Search and Display and relevant local social media channels 

• Actionable input into optimisation of organic channels including SEO/social + on-page conversion optimisation and localisation

• Be the local regional expert - take existing global & regional digital marketing strategies and localise for the Japan market

Localisation :

• Develop an audience-led approach, ensuring we prioritise audience segments based on product-market fit per country 

• Identify and experiment any new local digital marketing channels & implement

• Contribute to local market strategy, evaluate the marketing channels that contribute in the strongest way to active merchant growth

Internal and External Stakeholder Management:

• Partner with counterparts within the Japan country team to ensure a fully localised and integrated digital marketing strategy

• Partner with our Growth Marketing team to develop plans, and find new and innovative ways to optimise across search, display and social as well as feed into email automation, content and experimental channels

• Work closely with global equivalents to ensure our Japan strategy aligns with broader Shopify approaches while also maintaining a local-first approach

• Work closely with other disciplines across our APAC team to continually optimise local campaign messaging including sales, marketing automation, MUX and brand teams

• Partner and manage external agencies and 3rd parties where relevant to deliver successful digital marketing strategies

Required Qualifications

• 3-5 years of hands-on experience in various subject areas of digital marketing - with a focus on performance search & social marketing, display & video. Experience of SEO/CRO preferred. 

• Experience building high performing digital lead generation campaigns, across all funnel stages including campaign optimisation

• Native Japanese  language and good English language skills with  the ability to communicate across disciplines and teams in other countries

• The ability to influence cross functional teams and champion new concepts and ideas

• The ability to report on campaign results to evaluate media performance and drive insights

• Strong analytical, planning, and organisational skills

• Experience evaluating digital creative and campaign landing pages

• Knowledge of effective creative messaging

Highly Regarded Qualifications

• Rich integrated, B2B marketing experience

• Understanding of CRM and digital platforms – Salesforce, Marketo, DMP, attribution modelling systems, Mode/Tableau/Wave, GA360, etc.

• Experience working  in the tech space or another high-paced industry- it's important to understand our platform and the products we deliver.

• Experience of marketing automation & nurture campaigns a bonus

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.