Job Description

The Marketing Manager at Alliance Animal Health is an exciting opportunity to be an integrated marketing driver in our growing organization. This role reports directly into the Senior Marketing Manager. Together, we will reach new levels of client engagement, drive volume growth for our practices and develop further differentiation of our AAH brand. 

We are seeking candidates that have a mix of inquisitiveness, learning agility, emotional intelligence, and drive for success. This role will be a fit for someone who has some experience in wearing many hats within a marketing organization and is ready to take their career to the next level with further exposure to many different mediums, strategies and initiatives. In partnership with the Senior Marketing Manager, they will work with stakeholders across the organization and at our practices to ensure we drive the impact we need in a way that excites and engages those around them. 

We are looking for someone who thrives in an entrepreneurial and empowering environment. This role is ideal for someone eager to learn and grow across all aspects of marketing. You'll be involved in building relationships with our veterinary practices, driving customer growth strategies, and executing campaigns across mediums like email, paid media, and website development. 

This role is critical to our business, as you will play a key part in driving volume through new customer acquisition and increasing return customer frequency across our practices. Success in this role requires agility, strong time management, attention to detail in execution, and a strategic mindset. If you’re passionate about uncovering insights and solutions that drive our business forward, we encourage you to apply! 

You will work closely with internal stakeholders, external partners, and cross-functional teams, ensuring alignment and collaboration across all marketing efforts. 

Responsibilities 

• Under the direction of the Senior Marketing Manager, communicate with Regional Managers to adapt to the dynamic and fast paced changes within the veterinary industry related to marketing efforts   
• Aid in the development of growth strategies for our practices 
• Support the technology solutions development to create a frictionless client engagement for our practices, finding opportunities to optimize performance 
• Assist in the development and execution of email, website launches, SMS campaigns and other marketing campaigns 
• Partner as-needed with our practices to create lasting and high impact relationships 
• Leverage marketing analytics to inform strategies and drive optimizations 
• Assist in the implementation of messaging, frequency and channel tests to apply learnings at scale 
• Manage projects, budgets, timelines, resources and provide executive status reports 
• Partnering with practices for website redesigns to gather content and launch 
• Build collaborative relationships with cross-functional stakeholders to improve effectiveness of marketing technology solutions. 
• Lead technical and strategic input on projects to achieve the best result 
• Effectively communicate project status and challenges 
• Resolve questions and issues for team and stakeholders Other business needs and duties as assigned 

Qualifications

• 2+ years’ experience in related field (Marketing, Communications) 
• Experience in the veterinary industry preferred  
• 1+ years of supervisory experience preferred 
• Attend corporate collaborative sessions and visit practices as required (Up to 25% travel expected) 

See more jobs at Alliance Animal Health

Apply for this job

Job Description

The Senior Manager of Marketing Analytics will play a pivotal role in driving our marketing strategy through data analysis and insights. Reporting directly to the SVP of Marketing, this individual will be responsible for leading the marketing analytics function, providing strategic guidance, and ensuring data integrity across various marketing channels. The ideal candidate will be proficient in SQL, experienced in building Tableau dashboards, and have a strong background in email campaign segmentation, media mix modeling, paid media analysis, and offline conversions optimization. This is a new function, requiring a proactive and entrepreneurial mindset. 

Key Responsibilities: 

Data Analysis and Reporting: 

• Conduct in-depth analysis of marketing data from our warehouse using existing reports and SQL to uncover trends, insights, and opportunities. 
• Develop standardized dashboards and ad hoc reports to inform business decisions, with an emphasis on automation and scalability. 
• Develop and maintain Tableau dashboards to visualize key metrics to tell the story behind the numbers and provide recommendations to leadership. 
• Publish and present Excel reports, timeline updates, or recommendations to senior leadership. 
• Validate published reports to ensure accuracy and consistency. 
• Support the development of executive and board-level materials. 

Marketing Channel KPIs and Measurement: 

• Maintain a detailed understanding of all marketing data sources and legacy queries for effective data analysis. 
• Track and measure KPIs across various marketing channels, including website, email, SMS, direct mail, Google advertising, paid social, etc. 
• Analyze and report on funnel metrics and campaign effectiveness including traffic, acquisition, retention, conversion, and return on marketing investment. 

Email Campaign Segmentation: 

• Segment and analyze email campaigns to optimize targeting, engagement, and conversion rates with actionable insights. 

Paid Media Analysis: 

• Analyze paid media performance across channels, provide insights and recommendations to optimize ad spend, drive maximum transactions for the business, and improve ROI. 

Media Mix Modeling and Attribution: 

• Build the roadmap and develop media mix models or implement attribution models to understand the impact of various marketing channels on overall performance and to accurately measure the effectiveness of different marketing initiatives. 
• Track and optimize omnichannel conversions to provide a holistic view of marketing performance. 

A/B Testing and Experimentation: 

• Design and analyze A/B tests to drive KPI improvements and inform strategic decisions. 

Collaboration and Leadership: 

• Coordinate with other team members to reach project milestones and deadlines. 
• Partner with the Data team to optimize data tracking/quality and drive validated, trusted reporting. 
• Translate business requirements into engineering requirements and coordinate with Data Engineering to build out solutions. 

Personal Attributes: 

• Effective communication skills for technical and non-technical audiences with the ability to translate complex data into actionable insights. 
• Excellent time management skills to meet multiple deadlines simultaneously. 
• Intellectual curiosity to discover new approaches, insights, and to stay current on industry analytical trends 
• Strong attention to detail and a commitment to data accuracy. 
• Ability to thrive in a fast-paced, entrepreneurial environment  
• Demonstrate hands-on aptitude with a willingness to troubleshoot and solve complex problems with a no-job-too-big-or-small attitude. 

Qualifications

• 5+ years of experience in marketing analytics, with a focus on SQL, Tableau, Excel, and in Amazon environments 
• Proven experience with media mix modeling, attribution models, paid media analysis, email campaign segmentation, and offline conversions optimization. 
• Working knowledge of customer acquisition, re-engagement, and retention processes. 

See more jobs at Alliance Animal Health

Apply for this job