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Retail Zipline


Zipline helps retailers coordinate their brick-and-mortar stores by streamlining communications between HQ and the field and easily centralizing and personalizing messages

Headquarter Location:
San Francisco, California, USA

Retail Zipline is hiring a Remote Director of Demand Generation

Zipline is looking for a Director of Demand Generation to spearhead our marketing campaigns and channels, driving demand and supporting pipeline growth. This hands-on role requires an individual capable of both strategizing and diving deep into execution, including marketing automation, account-based marketing, and various demand generation channels. The successful candidate will refine the build out of our demand generation and digital functions, managing both in-house team members and external agencies.

This position is ideal for someone who thrives in a dynamic setting, ready to build, evaluate, iterate, and pivot based on insights. We are looking for a leader who is eager to take on challenges and grow within our company.

Key Responsibilities:

  • Strategy and Execution: Develop and manage comprehensive strategies for demand generation, digital marketing, and ABM. Implement paid advertising campaigns and manage agency relationships.
  • Marketing Automation and Lead Nurturing: Oversee marketing automation processes, optimizing lead scoring, nurturing, and account-based segmentation to enhance lead generation and operational efficiencies.
  • Metrics Tracking and Data Analysis:Establish and monitor key marketing metrics across all funnel stages to ensure campaigns are meeting their targets. Use data insights to inform decisions, drive strategy adjustments, and demonstrate marketing's impact on revenue growth.
  • Digital Optimization: Conduct website and landing page testing, and optimize for SEO. Design campaigns that adhere to digital best practices.
  • Performance Evaluation:Continuously assess campaign performance and ROI. Adjust tactics and strategies using A/B testing and other optimization techniques to improve results.
  • Cross-functional Collaboration:Work closely with the Sales, BDR, and RevOps teams to develop and execute targeted campaigns, ensuring seamless lead routing and funnel conversion.
  • Team Leadership: Manage the Marketing Automation and Operations Manager and oversee various agencies (paid ads, SEO, etc.). Foster a culture of testing and learning across different programs, focusing on creative approaches, copy, audience segments, channels, and tactics.
  • Communication and Messaging: Collaborate with internal and external teams to amplify and extend out messaging. Utilize channels including advocate referrals, events (both in-person and virtual), paid media, and email to propel demand generation efforts.

Must Haves:

  • Minimum of 8+ years of marketing experience creating marketing programs that drive revenue.
  • Minimum of 5+ years in B2B Enterprise SaaS in a demand generation role.
  • Strong ability in developing strategies and executing them to completion.
  • Analytical mindset, results-oriented, with a strong desire to build and innovate in an ambiguous environment.
  • Proficiency in marketing automation tools (HubSpot, Salesforce), web analytics (Google Analytics, Google Tag Manager), and CMS (WordPress).
  • Experience with A/B testing and optimization principles.
  • Demonstrated experience in ABM, analytics, and working with sales, BDR, and Revenue Operations teams.
  • Excellent communication skills and adept at cross-functional collaboration.

Employee Benefits

  • Stock Options
  • Paid Flexible Time Off (including time off to care for family members, as well as Sick Time)
  • Paid Parental Leave Benefit
  • Group Health Insurance (Medical, Vision, and Dental) with a variety of PPO & HMO plans and a flexible spending account
  • 401(k) Retirement Plan
  • 100% Paid Life and Long-Term Disability Insurance

The “Extras”

  • Remote Work: Join a flexible, effective remote team and work where you’re comfortable- literally anywhere! We’ve had Zipliners join us from vans, RVs, sailboats, and AirBnBs around the globe.
  • Computer accessories and office setup: There’s a science to being effective at home and we help you get there with the right equipment and accessories that you need.
  • Company off-sites: Most years we come together (IRL!). Past retreats were held in Santa Cruz, New York, Mexico City, Puerto Vallarta, and Costa Rica.
  • Education stipends: We believe in perpetual learning! If there’s a class that you want to take or a book that will help you expand your horizons, we’ll support it, as long as it fits within our team budgets.
  • Coffee Stipend: To encourage breaks and a change of scenery, we provide a small stipend each month to get you out of the house and relax at your favourite coffee spot.

A note on our Flexible Time Off Policy - We don’t have a set number of “Days Off” at Zipline, and instead Zipliners request time off when and as they need it, under a Flexible Time Off Policy. Each request is then reviewed by your manager and a decision is made with all of the appropriate business considerations accounted for. Typically, we see Zipliners using 15-25 days per year, and it’s important to note that time off is not unlimited.

We value diversity of all kinds and are committed to building a diverse and inclusive workplace where we learn from each other. We are an equal-opportunity employer and welcome people of all different backgrounds, experiences, abilities, and perspectives.

Got More Time, here’s more about Zipline!

How do we work? Remotely. We have been 100% remote since the company was founded. We come together as a company every week for our Wednesday Socials, where the topic can be a classic “Standup” format, a micro-learning around burnout and mental health, followed by discussion, silly trivia…and anything in between! Some Fridays, we come together to learn from each other. One week it might be about opossum rescue. Another week it might be an update on our product roadmap or the results of our customer satisfaction survey. We are all expert Zoom navigators, and love the freedom of working from anywhere, using technology to connect.

With Zipline, retail employees feel more connected, understand the role they play in the brand’s mission, and feel good about the work they’re doing. This is important to us because retail is one of America's most populous workforces but also one of the most underserved. Through Zipline, we can touch on one in four American workers whose jobs and needs are often underrepresented.

We have made incredible progress but changing the industry is hard. We are well funded by leading venture capital firms like Emergence Capital and ready to scale. We need your help to improve how this 4.4 trillion dollar industry communicates with its store employees. Cumbersome, slow, and inefficient systems should not be the status quo.

Help us retool retail, and Keep Today on Track

See more jobs at Retail Zipline

Apply for this job

Retail Zipline is hiring a Remote Marketing Operations & Automation Manager

Zipline is looking for a Manager of Marketing Automation and Operationsto join the Marketing team. As a key member of Zipline’s Marketing department, you’ll be an integral part of driving the strategy and growth of our business. Our perfect candidate is a strategic and tactical expert in targeted marketing with a strong understanding of B2B SaaS marketing technology and how to implement this via various channels.

Key Responsibilities:

  • Marketing Automation, Campaign Strategy & Development
    • Design, build, execute and optimize marketing programs and segmented campaigns, to deliver measurable results.
    • Track, analyze, and report on marketing campaign performance, utilizing A/B testing and data analysis to inform strategic decisions and improve campaign results.
    • Oversee marketing automation processes, lead scoring, nurturing, and account based segmentation to improve lead generation and workflow efficiencies.
    • Create strategies for and develop; emails, landing pages, templates, forms, nurture programs, and lead scoring, following industry best practices and GDPR & CCPA compliance requirements.
    • Manage our contact database; build and maintain segmentation, uphold data hygiene standards, and optimize email deliverability.

  • Marketing Operations
    • Serve as primary owner of several core elements of our marketing tech stack (Hubspot, Unbounce, Google Analytics), aligning tool usage with the overall Marketing strategy to drive revenue.
    • Work closely with the Revenue Operations and BDR Teams to ensure programs are on track and troubleshoot where required.
    • Consistently strive for ways to optimize our current workflows & processes with a focus on increasing results.
    • Help build and operate our Marketing technology stack by staying at the forefront of Marketing Ops trends and technologies.

Must Haves:

  • A history of success in Enterprise B2B Saas driving results in a similar role
  • 5+ years of experience in Marketing Automation and Operations
  • 3+ years of experience using HubSpot for Marketing Automation and Salesforce CRM
  • Campaign strategy, planning and execution with experience in ABM, Intent data, segmented campaigns and nurtures
  • Experience working with demand generation, attribution, lead scoring, and customer lifecycle
  • Strong analytical skills with the ability to understand and translate data into actionable insights
  • Knowledge of GDPR, PECR, and other relevant privacy regulations, ensuring compliance in all marketing activities.
  • Experience managing tools across a martech stack
  • Excellent organizational skills, ability to collaborate across departments and ability to manage multiple simultaneous projects.
  • Able to think critically and develop creative solutions

Nice-to-haves::

  • HubSpot Certified Professional
  • Salesforce Certifications
  • Google Analytics Certifications
  • Paid ad campaign management experience
  • Knowledge of marketing areas including copywriting, social media, UX/UI design, HTML/CSS

Employee Benefits

  • Stock Options
  • Paid Flexible Time Off (including time off to care for family members, as well as Sick Time)
  • Paid Parental Leave Benefit
  • Group Health Insurance (Medical, Vision, and Dental) with a variety of PPO & HMO plans and a flexible spending account
  • 401(k) Retirement Plan
  • 100% Paid Life and Long-Term Disability Insurance

The “Extras”

  • Remote Work: Join a flexible, effective remote team and work where you’re comfortable- literally anywhere! We’ve had Zipliners join us from vans, RVs, sailboats, and AirBnBs around the globe.
  • Computer accessories and office setup: There’s a science to being effective at home and we help you get there with the right equipment and accessories that you need.
  • Company off-sites: Most years we come together (IRL!). Past retreats were held in Santa Cruz, New York, Mexico City, Puerto Vallarta, and Costa Rica.
  • Education stipends: We believe in perpetual learning! If there’s a class that you want to take or a book that will help you expand your horizons, we’ll support it, as long as it fits within our team budgets.
  • Coffee Stipend: To encourage breaks and a change of scenery, we provide a small stipend each month to get you out of the house and relax at your favorite coffee spot.

A note on our Flexible Time Off Policy - We don’t have a set number of “Days Off” at Zipline, and instead Zipliners request time off when and as they need it, under a Flexible Time Off Policy. Each request is then reviewed by your manager and a decision is made with all of the appropriate business considerations accounted for. Typically, we see Zipliners using 15-25 days per year, and it’s important to note that time off is not unlimited.

We value diversity of all kinds and are committed to building a diverse and inclusive workplace where we learn from each other. We are an equal-opportunity employer and welcome people of all different backgrounds, experiences, abilities, and perspectives.

Got More Time, here’s more about Zipline!

How do we work? Remotely. We have been 100% remote since the company was founded. We come together as a company every week for our Wednesdays Socials, where the topic can be a classic “Standup” format, a micro learning around burnout and mental health, followed by discussion, or a silly trivia…and anything in between! Some Fridays, we come together to learn from each other. One week it might be about opossum rescue. Another week it might be an update on our product roadmap or the results of our customer satisfaction survey. We are all expert Zoom navigators, and love the freedom of working from anywhere, using technology to connect.

With Zipline, retail employees feel more connected, understand the role they play in the brand’s mission, and can feel good about the work they’re doing. This is important to us because retail is one of America's most populous workforces but also one of the most underserved. Through Zipline, we can touch on one in four American workers whose jobs and needs are often underrepresented.

We have made incredible progress but changing the industry is hard. We are well funded by leading venture capital firms like Emergence Capital and ready to scale. We need your help to improve the way that this 4.4 trillion dollar industry communicates with its store employees. Cumbersome, slow, and inefficient systems should not be the status quo.

Help us retool retail, and Keep Today on Track™

See more jobs at Retail Zipline

Apply for this job

+30d

Senior Product Designer

Retail ZiplineUnited States Remote
figmaDesignslackui

Retail Zipline is hiring a Remote Senior Product Designer

Your designs will make a difference

Want to do meaningful design work at a mission-driven company, and have a real impact on the lives of millions of people working in retail? As a Senior Product Designerat Zipline you will do just that - solving complex and interesting problems that help retail workers keep their day on track.

At Zipline, our mission is to bring retail operations out of the dark ages and give companies effective tools that their employees love to use. You will help improve the way that this 4.4 trillion dollar industry communicates with its store employees and save them from sad, slow, inefficient systems (think fax machines, voicemails, and the postal service). People deserve better! We need your help to make this happen.

We are a well-funded market leader and have great customers, but there is so much more to do and improve. We are looking for a Senior Product Designer to collaborate daily with product and engineering to drive concepts from idea to design to launch - balancing strategic direction with tactical execution to create high quality solutions our customers will love. You will dive deep into parts of the Zipline product, solving critical user needs and shipping solutions to challenging problems.

The user experience matters to us and our customers (Gap Inc, Allbirds, Lululemon, LEGO, and many more), and we want you to be part of shaping that!

Responsibilities

  • Collaborate with Product and Engineering on setting long-term goals and direction, balanced with the incremental steps it will take to get there.
  • Drive user research to better understand customer needs and gather feedback on concepts and solutions.
  • Design flows, sketches, prototypes, UI, visual design, and more that solves customer needs and problems.
  • Solicit feedback from your teammates and colleagues on the effectiveness of your ideas and design solutions.
  • Facilitate design discussions, drive alignment on solutions, iterate on use cases and constraints, and ensure a high-quality UI and experience for our users.
  • Execute quickly and efficiently, iterating and improving our product over time.
  • Contribute to improving team processes and operations as part of a remote organization - demonstrating good communication and collaboration through leading by example.
  • Promote a collaborative and inclusive environment for the team.

Must-haves

  • 5+ years experience designing UX/UI solutions for desktop and mobile.
  • Outstanding portfolio showcasing a foundation in information architecture, UI & interaction design, visual design, and working with design systems.
  • Experience driving user interviews and concept testing with customers.
  • Experience partnering with Product and Engineering to develop the rationale, options, and execution plans for your features.

More about you

  • Retail experience is an asset, but not required
  • Proficient in tools such as Figma, Slack, Google Docs, etc
  • Ability to act with empathy and intentionality towards customers and colleagues.
  • Ability to listen, understand, share, and collaborate with your teammates.
  • Self-motivated, curious, and dependable.

Employee Benefits

  • Stock Options
  • Paid Flexible Time Off (including time off to care for family members, as well as Sick Time)
  • Paid Parental Leave Benefit
  • Group Health Insurance (Medical, Vision, and Dental) with a variety of PPO & HMO plans and a flexible spending account
  • 401(k) Retirement Plan
  • 100% Paid Life and Long-Term Disability Insurance

The “Extras”

  • Remote Work: Join a flexible, effective remote team and work where you’re comfortable- literally anywhere! We’ve had Zipliners join us from vans, RVs, sailboats, and AirBnBs around the globe.
  • Computer accessories and office setup: There’s a science to being effective at home and we help you get there with the right equipment and accessories that you need.
  • Company off-sites: Most years we come together (IRL!). Past retreats were held in Santa Cruz, New York, Mexico City, Puerto Vallarta, and Costa Rica.
  • Education stipends: We believe in perpetual learning! If there’s a class that you want to take or a book that will help you expand your horizons, we’ll support it, as long as it fits within our team budgets.
  • Coffee Stipend: To encourage breaks and a change of scenery, we provide a small stipend each month to get you out of the house and relax at your favourite coffee spot.

A note on our Flexible Time Off Policy - We don’t have a set number of “Days Off” at Zipline, and instead Zipliners request time off when and as they need it, under a Flexible Time Off Policy. Each request is then reviewed by your manager and a decision is made with all of the appropriate business considerations accounted for. Typically, we see Zipliners using 15-25 days per year, and it’s important to note that time off is not unlimited.

We value diversity of all kinds and are committed to building a diverse and inclusive workplace where we learn from each other. We are an equal-opportunity employer and welcome people of all different backgrounds, experiences, abilities, and perspectives.

Got More Time, here’s more about Zipline!

How do we work? Remotely. We have been 100% remote since the company was founded. We come together as a company every week for our Wednesdays Socials, where the topic can be a classic “Standup” format, a micro learning around burnout and mental health, followed by discussion, or a silly trivia…and anything in between! Some Fridays, we come together to learn from each other. One week it might be about opossum rescue. Another week it might be an update on our product roadmap or the results of our customer satisfaction survey. We are all expert Zoom navigators, and love the freedom of working from anywhere, using technology to connect.

With Zipline, retail employees feel more connected, understand the role they play in the brand’s mission, and can feel good about the work they’re doing. This is important to us because retail is one of America's most populous workforces but also one of the most underserved. Through Zipline, we can touch on one in four American workers whose jobs and needs are often underrepresented.

We have made incredible progress but changing the industry is hard. We are well funded by leading venture capital firms like Emergence Capital and ready to scale. We need your help to improve the way that this 4.4 trillion dollar industry communicates with its store employees. Cumbersome, slow, and inefficient systems should not be the status quo. Help us retool retail, and Keep Today on Track™



See more jobs at Retail Zipline

Apply for this job