marketo Remote Jobs

273 Results

6h

Global Channel Marketing Manager

NexthinkBoston, MA, USA, Remote
marketoB2Bsalesforce

Nexthink is hiring a Remote Global Channel Marketing Manager

Company Description

Hi, we’re Nexthink. We’re not just the leader in the digital employee experience category, we invented the category. Our solutions combine real-time analytics, automation and employee feedback across all endpoints to help IT teams delight people at work. Our cloud-native platform pinpoints issues and solutions, automates response, and helps companies continuously improve their employees’ experience, making them more productive, efficient, and happy at work. We have millions of endpoints deployed, we’ve surpassed $100M in ARR, and we’ve recently secured $180M in Series D financing for a company valuation of $1.1B, but we’re just getting started. 

Job Description

The Channel Marketing Manager is responsible for developing global channel partner marketing relationships, building joint marketing programs and activities, and managing all to-partner communications.  

We are looking for someone who has an understanding of building and scaling channel marketing programs, a strong analytical mindset, and the ability to build relationships with key stakeholders both internally and externally. This position works closely with the partner marketing team lead, partner managers, partner enablement, and field marketing.  

Responsibilities:

  • Working with regional channel managers and field marketing, understand partner goals and develop partner marketing campaigns and activities that tie back to pipeline goals.  

  • Build strong relationships within the partner community. 

  • Track and report on channel marketing impact.  Ensure accountability and follow up on through/ with channel programs and target account mapping.   

  • Update and maintain partner portal content. 

  • Manage all to partner communication including the partner newsletter, partner marketing briefings, and our partner forum. Track and measure partner engagement. 

  • Develop and manage partner retention campaign to ensure minimal partner churn.  

  • Develop and manage project plans to ensure smooth, on-time delivery of channel marketing campaigns.  

  • Collaborate with demand center, field, product, and other marketing stakeholders to ensure a cohesive creation, execution and testing/optimization strategy exists to increase engagement. 

  • Collaborate with creative and content team to develop effective marketing assets to support channel programs. 

  • Manage global channel marketing budget and ensure accurate spend.  

Qualifications

  • 3+ years of experience in B2B marketing and/or channel/partner marketing 

  • Familiarity and comfort with tools within the marketing stack (such as Marketo, Salesforce, 6Sense, and a PRM) 

  • Experience developing and managing an MDF program 

  • Strong written and verbal communication skills 

  • Collaborative nature 

  • Curiosity and an appetite for learning quickly 

  • Strong problem-solving skills 

Additional Information

We are 800+ employees strong in 21 countries across 8 different time zones speaking 60+ languages. We are positive, we get things done, we keep growing, and we are one team, we are Nexthink. We believe actions are stronger than words when it comes to diversity, inclusion, and equity in the workplace. Nexthinkers are multinational and multilingual, and come from all walks of life. We are committed to hiring a genuinely representative workforce that can create solutions and foster innovation for the modern digital employee experience.

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10h

Digital Marketing Specialist

2 years of experiencemarketoB2B

LoadSpring Solutions, Inc is hiring a Remote Digital Marketing Specialist

LoadSpring’s marketing team leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between our brand and our customers – in turn, creating meaningful experiences for people while driving business results.

We employ the most innovative talent in the industry to drive the cloud transformation of our customers’ businesses and provide solutions to improve their agility, performance, acceleration, and ROI.

Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?

If so, you will thrive in our culture based on the important things we believe:
Ideas power everything. We’re better together. We’ll figure it out. Complexity can be managed. It only counts if we deliver. Technology is magic.

Qualifications for the Digital Marketing Specialist - Marketo:

  • Minimum 2 years experience within the Marketo platform with proven technical proficiency
    and Marketo Engage Business Practitioner Expert certification
  • Bachelor’s Degree in marketing, management, communication, business administration, management information systems or similar field, or applicable professional experience in B2B enterprise organization(s)
  • Functional knowledge of digital marketing ecosystem, content marketing, paid and owned media, as it relates to marketing automation
  • Strong project management skills with the ability to build collaborative working relationships to meet objectives
  • Ability to work in a fast-paced, deadline focused environment and manage multiple projects 

More about the Digital Marketing Specialist - Marketo position:

As a Digital Marketing Specialist, you will use Marketo to build, deploy and monitor critical demand generation programs, such as engagement programs, trigger, and batch campaigns, email, webinar, and live event programs. Activities include program flow builds, email creation, landing page creation, form creation, list uploads, and data management. You will partner with internal stakeholders to execute best-in-class Marketo programs supporting the buyer journey, including demand generation, and sales pipeline acceleration and assist in data maintenance and hygiene within the automation tool and ensure accurate segmentation and targeting.

The Digital Marketing Specialist will maintain healthy email marketing lists by managing how contacts enter the database, including list uploads and automated integrations with NetSuite and implement marketing automation best practices and ensure proper end-to-end testing of programs before launch. You'll partner with cross-department teams to deliver marketing reporting, dashboards, and analysis on program performance, conversions, attribution, and effectiveness. In addition, you'll ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and email laws such as CASL/CAN-SPAM.

World-Class Benefits

We are proud of our high-energy and all-around fun working environment. Our team loves to come to work, loves to learn, and loves to win.

We offer the following perks to keep you happy, healthy, and engaged at work

  • Investment in your cultural development by paying for you to take vacations abroad!
  • An entrepreneurial culture where employees are empowered, leadership is open, and your ideas are executed.
  • A spot where executives are your partners who encourage innovation and your growth.
  • An entire company passionate about our cloud, technology, and top-notch customer service.
  • A place where collaboration is highly valuable and all our employees feel like they sit in the office!
  • As well as the usual benefits: Health, Dental, Vision, Life, 401k with a match, Tuition Reimbursement, and more! 

LoadSpring is committing to helping the planet by reducing carbon emissions one employee household at a time! Starting in 2022, LoadSpring employees are incentivized to act on ways they can reduce their carbon footprint. This can be by replacing energy-hogging refrigerators or something as simple as switching to LED lights.

The employee with the largest reduction will be the proud owner of a brand-new Model 3 Tesla to help continue their new sustainable lifestyle!

EEO

LoadSpring Solutions Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status.

U.S. Citizenship or Lawful Permanent Residence status may be required for certain positions. For positions requiring U.S. Citizenship or Lawful Permanent Resident status, verification of such status will be required upon accepting employment.

PRIVACY

Your privacy is very important to us, for more information on how we protect your information please visit: https://www.loadspring.com/privacy-statement/.

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11h

Senior Director, Paid Search and eCommerce Marketing

The Wonderful CompanyLos Angeles, CA, USA, Remote
Master’s Degreemarketotableau

The Wonderful Company is hiring a Remote Senior Director, Paid Search and eCommerce Marketing

Company Description

With Valentine’s Day around the corner, Teleflora is busier than ever! We’ve been a part of The Wonderful Company family since 1979, with a nationwide network of florists and have become the world’s largest flower delivery service. We lead the industry by working directly with our florists to hand-arrange and hand deliver every bouquet.

We are seeking a Senior Director, eCommerce Marketing to help shape the future of Teleflora and lead us into the next chapter of growth. As a seasoned eCommerce expert, you will guide the customer acquisition and retention teams through strategic change, while building upon the deep heritage of a brand and making a meaningful impact on the business.

The Senior Director will be responsible for driving order growth while managing to a target cost-per-order. You will identify opportunities to grow both existing and new channels, while continuously striving to improve the customers’ digital experience. Ideally this role will be located in Los Angeles, CA although remote candidates will be considered (with some travel to LA required). This role reports into the VP, eCommerce.

Job Description

A Day in the Life at Teleflora:

  • Develop and execute conversion-driving marketing tactics to drive orders to Teleflora.com
  • Develop the strategy and manage customer acquisition and retention tactics
  • Generate ideas and strategies around the following two critical areas:
    • Customer Acquisition:
      • Paid search
      • Affiliates
      • Paid display tactics
      • Social media advertising (mainly Facebook)
      • Shopping ads
    • Customer Retention:
      • Email
      • Direct mail
      • Loyalty program
  • Establish and execute promotional strategies to optimize each tactic
  • Manage key vendor relationships with vendors such as paid search agency, email service provider, affiliate partners, shopping comparison engines, and online media companies
  • Manage budget, coordinate contracts and insertion orders, accruals, etc.
  • Identify opportunities to develop new channels and/or expand existing channels for customer acquisition
  • Coordinate with consumer marketing group for support on creative messaging, campaigns, social media, and public relations
  • Coordinate and gain leverage from web analytics team to support campaign analysis and optimization
  • especially for paid search and customer list analytics/segmentation
  • Partner with Product Management team to drive marketing tactics to improve conversion rate and/or customer retention (e.g., Frequent Buyer Loyalty program, Email Preference Center, etc.)

Qualifications

Your Contribution to Teleflora:

  • 8+ years of progressive digital marketing and eCommerce experience at a high-growth, global consumer brand.
  • Deep knowledge of paid search with several years of hands-on management.  We’re looking for someone with a true passion for diving deep into the numbers to find actionable insights in this key acquisition tactic.
  • Experience managing marketing spend across online and offline channels.
  • Experience with segmentation & targeting (CRM), acquisition & retention (LTV), pricing & revenue (RPU) and conversion reporting & analytics (KPI).
  • Strong track record of developing innovative and cost-effective marketing campaigns in an entrepreneurial and fast-moving environment.
  • Experience developing dashboards and key metrics to track the business and inform strategy.
  • Experience managing and growing a high-performing acquisition marketing team.
  • Must have prior experience using relevant marketing and analytics tools (ex. Marketo, Tableau, Google Analytics, Adobe Analytics/Omniture, Optimizely, SiteSpect, etc.).
  • Undergraduate degree is required; Master’s degree is ideal. 
  • COVID vaccination will be required for this position unless candidate has a legally valid exemption.

 

Additional Information

Teleflora's Dedication to You:

  • Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibility
  • Opportunities for development and internal mobility
  • Manager and leadership training, biweekly L&OD webinars, and eLearning offerings
  • Companywide problem solving and continuous improvement training
  • Wonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choice
  • Company focus on wellness and health including virtual yoga and mindful meditation classes

Say everything and share your "Love Out Loud™" with the gift of Teleflora® flowers—all made by hand and delivered by hand by your local florist. With more than 10,000 member florists in North America alone, Teleflora offers the kind of personal touches, artistry and expertise you expect from a trusted neighborhood florist—even if that neighborhood is across the country. No prepackaged flowers in nondescript boxes dropped on your doorstep—Teleflora's network of professional florists creates artistic arrangements personally delivered in a vase, often on the same day. Teleflora makes every day an occasion with a two-in-one gift that includes a multipurpose keepsake container for long-lasting enjoyment. For more, visit: www.teleflora.com, or follow us on Instagram and Facebook and tag your own #LoveOutLoud moment.

The Wonderful Company is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

EEO is the law - click here for more information

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1d

Director of Security and Compliance

Postal.io, Inc.75 Higuera Street, Suite 240, San Luis Obispo, CA, Remote
marketoB2BsalesforceAWS

Postal.io, Inc. is hiring a Remote Director of Security and Compliance

Company Description

Postal is an offline marketing automation platform and marketplace that helps personalize, automate, and scale direct mail, internal and external events, branded company swag, and personalized gifts to drive better engagement with prospects, customers, partners, and employees.

With over $200B spent annually in B2B offline engagement, Postal’s expansive vendor marketplace, flexible integrations, and comprehensive events portal help companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores.

Every business in the world can use Postal.

Postal has raised over $30m in two rounds over the last 24 months from top tier investors Mayfield Fund (Marketo, Outreach) and OMERS Capital (Shopify, Crunchbase). Partners include Salesforce, Hubspot, Adobe, Outreach, Salesloft, Amazon, and Shopify. 

Our nationally recognized founding team has led multiple high-growth startups to over a $1B in market value and exits. Employees come from all walks of life and from various locations across the US and enjoy a comfortable work/life balance. Our headquarters are based in San Luis Obispo, CA and we are focused on taking care of employees, customers, and partners.

Job Description

We're looking for a talented Director of Security and Compliance to lead our security efforts. You'll be responsible for working with stakeholders both internal (from every part of the company) and external (partners and vendors). You will manage projects, define priorities, and articulate tradeoffs as you advocate for continually improving the state of our information security and IT compliance function, as well as growing the team's capabilities. We're in a business where we pursue win-win-win solutions for all involved, and this also applies to how we approach security and compliance. This position reports to the CTO and works in close collaboration with our engineering team, infrastructure team, and the broader organization.

Responsibilities:

  • Lead, support, and mentor security and compliance teams in secure development practices

  • Act as a security and compliance subject matter expert and resource within the broader organization

  • Develop and lead strategies for the governance, risk and compliance functions across the company that support transformation of the security function

  • Ensure exposure to cybersecurity risks are identified and managed at an acceptable level

  • Create and deploy the corporate governance framework for cybersecurity risk, including identifying risks and awareness, and provide briefings to senior leaders to advise them of critical issues that may affect business or security posture

  • Partner with various teams to identify required controls and develop risk mitigation plans

  • Define/mature, document and publish security policies, standards, and procedures. Present and shepherd new policies through a developed security governance process.

  • Effectively report risk and mitigation status to relevant stakeholders across the company

  • Manage, coordinate, track and report all cybersecurity-related external assessments and internal audits including action plans and responses

  • Develop and manage the third-party Security oversight program, including the risk assessment of supplier/vendor security controls to protect our data and ongoing monitoring for compliance to our cybersecurity policies and standards

  • Maintain a security risk registry with clearly defined owners and timelines for each risk

  • Lead and deliver security training and awareness programs

  • Lead a high performing team of engineers and analysts

  • Build solid working relationships with business stakeholders to maintain and improve product and application security processes

Qualifications

  • Excellent verbal and written communication skills

  • Ability to convey cyber risk in a business context

  • 5+ years of leadership experience in cybersecurity

  • In-depth familiarity with risk methodologies, industry control standard frameworks, and awareness and training programs

  • Good understanding of popular application security standards including OWASP TOP 10 and SANS TOP 25

  • Experience leading change in a dynamic environment and ability to build consensus

  • Interpersonal and collaborative skills, and the ability to communicate security and risk-related concepts to technical and nontechnical audiences

  • Project management skills and exhibit the ability to manage multiple projects and articulate tradeoffs

Nice to Have:

  • Strong technical acumen across cloud (Google Cloud or AWS).

  • Previous experience in software development and/or cloud infrastructure operations.

Additional Information

At Postal we believe in a strong work/life/spiritual balance that only comes with a strong company culture that supports its people to do their best work. We don't take ourselves too seriously, but we do have high expectations for our team and we ask that they have the same for us. 

We embrace people for who they are, and believe that diversity, inclusion and belonging are our greatest strengths. Perks include continuous learning opportunities, healthcare benefits, unlimited PTO, team outings, volunteer opportunities, and more.

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1d

Business Analyst, Core

Postal.io, Inc.San Luis Obispo, CA, USA, Remote
marketoB2Bsalesforce

Postal.io, Inc. is hiring a Remote Business Analyst, Core

Company Description

Postal is an offline marketing automation platform and marketplace that helps personalize, automate, and scale direct mail, internal and external events, branded company swag, and personalized gifts to drive better engagement with prospects, customers, partners, and employees.

With over $200B spent annually in B2B offline engagement, Postal’s expansive vendor marketplace, flexible integrations, and comprehensive events portal help companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores.

Every business in the world can use Postal.

Postal has raised over $30m in two rounds over the last 24 months from top tier investors Mayfield Fund (Marketo, Outreach) and OMERS Capital (Shopify, Crunchbase). Partners include Salesforce, Hubspot, Adobe, Outreach, Salesloft, Amazon, and Shopify. 

Our nationally recognized founding team has led multiple high-growth startups to over a $1B in market value and exits. Employees come from all walks of life and from various locations across the US and enjoy a comfortable work/life balance. Our headquarters are based in San Luis Obispo, CA and we are focused on taking care of employees, customers, and partners.

Job Description

Postal is looking for a Business Analyst for Postal’s Core platform with strong organizational and planning skills and a proven track record to multitask in a product-led organization. 

The ideal candidate will have an analytical mindset of constantly measuring success and driving continuous improvement in tools, content, and programs. They will be a true change agent in the use of analytics and critical thinking to provide deeper insight into business performance and future operations. 

What you’ll do: 

  • Drive discussions with the Director of Core Product and/or business partners to understand the process, the problem, and then brainstorm solution scenarios

  • Actively engage with the Director of Core Product or business subject matter expert to translate solution needs into actionable user stories

  • Facilitate and support product backlog management with the Director of Core Product

  • Partner with the Director of Core Product and SMEs to define & refine acceptance criteria

  • Collaborate with the Director of Core Product and business experts on alternative solutions

  • Partner with our Dev Manager, Front-End and Back-End developers on reviewing user stories for understanding and scoring story points

  • Perform/coordinate user acceptance testing to ensure functionality meets business needs before each product release

  • Secure approval & change management activities with the Director of Core Product before release

Qualifications

What you’ve done and what you bring to the table:

  • 2 years of relevant experience in product development or product management

  • Previous experience in business optimization, problem-solving, or strategic solution roles with progressive responsibility.

  • Experience gathering and consolidating requirements from cross-functional groups

  • Ability to work under pressure and meet evolving timelines

  • Strong attention to detail and excellent problem-solving skills

  • Excellent verbal/written communication and presentation skills, including an ability to effectively communicate with both business and technical teams

  • Exceptional process and organizational skills

Additional Information

At Postal we believe in a strong work/life/spiritual balance that only comes with a strong company culture that supports its people to do their best work. We don't take ourselves too seriously, but we do have high expectations for our team and we ask that they have the same for us. 

We embrace people for who they are, and believe that diversity, inclusion and belonging are our greatest strengths. Perks include continuous learning opportunities, healthcare benefits, unlimited PTO, team outings, volunteer opportunities, and more.

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1d

Business Analyst, Vendor

Postal.io, Inc.San Luis Obispo, CA, USA, Remote
agilemarketoB2Bsalesforcescrum

Postal.io, Inc. is hiring a Remote Business Analyst, Vendor

Company Description

Postal is an offline marketing automation platform and marketplace that helps personalize, automate, and scale direct mail, internal and external events, branded company swag, and personalized gifts to drive better engagement with prospects, customers, partners, and employees.

With over $200B spent annually in B2B offline engagement, Postal’s expansive vendor marketplace, flexible integrations, and comprehensive events portal help companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores.

Every business in the world can use Postal.

Postal has raised over $30m in two rounds over the last 24 months from top tier investors Mayfield Fund (Marketo, Outreach) and OMERS Capital (Shopify, Crunchbase). Partners include Salesforce, Hubspot, Adobe, Outreach, Salesloft, Amazon, and Shopify. 

Our nationally recognized founding team has led multiple high-growth startups to over a $1B in market value and exits. Employees come from all walks of life and from various locations across the US and enjoy a comfortable work/life balance. Our headquarters are based in San Luis Obispo, CA and we are focused on taking care of employees, customers, and partners.

Job Description

Postal is looking for a Business Analyst for Postal’s Core platform with strong organizational and planning skills and a proven track record to multitask in a product-led organization. 

The ideal candidate will have an analytical mindset of constantly measuring success and driving continuous improvement in tools, content, and programs. They will be a true change agent in the use of analytics and critical thinking to provide deeper insight into business performance and future operations. 

What you’ll do: 

  • Drive discussions with the Director of Vendor Product and/or business partners to understand the process, the problem, and then brainstorm solution scenarios

  • Actively engage with the Director of Vendor Product or business subject matter expert to translate solution needs into actionable user stories

  • Facilitate and support product backlog management with the Director of Vendor Product

  • Partner with the Director of Vendor Product and SMEs to define & refine acceptance criteria

  • Collaborate with the Director of Vendor Product and business experts on alternative solutions

  • Partner with our Dev Manager, Front-End and Back-End developers on reviewing user stories for understanding and scoring story points

  • Perform/coordinate user acceptance testing to ensure functionality meets business needs before each product release

  • Secure approval & change management activities with the Director of Vendor Product before release

Qualifications

  • 2 years of relevant experience in product development or product management

  • Previous experience in business optimization, problem-solving, or strategic solution roles with progressive responsibility.

  • Experience gathering and consolidating requirements from cross-functional groups

  • Ability to work under pressure and meet evolving timelines

  • Strong attention to detail and excellent problem-solving skills

  • Excellent verbal/written communication and presentation skills, including an ability to effectively communicate with both business and technical teams

  • Exceptional process and organizational skills

Experience that isn’t required, but would make you shine:

  • Experience in one or more of the following disciplines:

    • Marketing Automation

    • Sales Automation

    • Customer Success

  • Experience with ECommerce platforms, like Shopify 

  • Experience with lean product development and agile scrum

Additional Information

At Postal.io we believe in a strong work/life/spiritual balance that only comes with a strong company culture that supports its people to do their best work. We don't take ourselves too seriously, but we do have high expectations for our team and we ask that they have the same for us. 

We embrace people for who they are, and believe that diversity, inclusion and belonging are our greatest strengths. Perks include continuous learning opportunities, healthcare benefits, unlimited PTO, team outings, volunteer opportunities, and more.

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1d

Product Intern, Core

Postal.io, Inc.San Luis Obispo, CA, USA, Remote
marketoB2Bsalesforce

Postal.io, Inc. is hiring a Remote Product Intern, Core

Company Description

Postal is an offline marketing automation platform and marketplace that helps personalize, automate, and scale direct mail, internal and external events, branded company swag, and personalized gifts to drive better engagement with prospects, customers, partners, and employees.

With over $200B spent annually in B2B offline engagement, Postal’s expansive vendor marketplace, flexible integrations, and comprehensive events portal help companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores.

Every business in the world can use Postal.

Postal has raised over $30m in two rounds over the last 24 months from top tier investors Mayfield Fund (Marketo, Outreach) and OMERS Capital (Shopify, Crunchbase). Partners include Salesforce, Hubspot, Adobe, Outreach, Salesloft, Amazon, and Shopify. 

Our nationally recognized founding team has led multiple high-growth startups to over a $1B in market value and exits. Employees come from all walks of life and from various locations across the US and enjoy a comfortable work/life balance. Our headquarters are based in San Luis Obispo, CA and we are focused on taking care of employees, customers, and partners.

Job Description

Postal.io is looking for a motivated product management intern to join the Core Product team to help ensure we bring the best products to market for our customers. In this internship, this person will become a subject matter expert for our Core Application and will work closely with our Engineers, Dev Manager, Product Marketers, as well cross-functionally with other members across our organization. This role reports directly to our Director of Core Product. This is a part-time position of 10-20 hours per week and is a paid internship. 

Responsibilities:

  • Gain an understanding of our platform and processes, through training and self-learning.

  • You will have the opportunity to be part of the team defining and building and refining new components of the Core Application

  • Work closely with our Business Analyst to gather requirements, define experiences and use cases.

  • You'll gain exposure to how an experienced product team works, from sprint planning, refinements to launching new features

  • Identify areas of opportunity and suggest solutions or process improvements.

  • Assist with miscellaneous data entry tasks for launches, releases, and go-to-market trainings.

Qualifications

  • Ability to work alone with minimal supervision and as part of a group.

  • Demonstrated interest and passion in designing or building tech products

  • You’re comfortable finding a path forward in ambiguous situations

  • Asking questions is encouraged and promoted here at Postal, let’s learn together.

  • Excellent time management and organizational skills.

  • Systems and Computer Savvy – experience with product management tools: Wrike, Asana, Monday, Airtable, or equivalent, 

  • Strong attention to detail and format.

  • Self-motivated

Additional Information

At Postal.io we believe in a strong work/life/spiritual balance that only comes with a strong company culture that supports its people to do their best work. We don't take ourselves too seriously, but we do have high expectations for our team and we ask that they have the same for us. 

We embrace people for who they are, and believe that diversity, inclusion and belonging are our greatest strengths. Perks include continuous learning opportunities, healthcare benefits, unlimited PTO, team outings, volunteer opportunities, and more.

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1d

Marketing Executive Western Europe

MandiantMunich, Germany, Remote
2 years of experiencemarketoB2Bsalesforce

Mandiant is hiring a Remote Marketing Executive Western Europe

Company Description

Since 2004, Mandiant has been a trusted partner to security-conscious organizations. Effective security is based on the right combination of expertise, intelligence, and adaptive technology, and the Mandiant Advantage SaaS platform scales decades of frontline experience and industry-leading threat intelligence to deliver a range of dynamic cyber defense solutions. Mandiant’s approach helps organizations develop more effective and efficient cyber security programs and instills confidence in their readiness to defend against and respond to cyber threats.

Job Description

Mandiant is looking for an energetic, focused, and team-orientated Marketing Executive to join our growing team based across EMEA. This role can be based in Paris, Milan or Munich (with remote working) but will also support the wider EMEA marketing team. Additional French, Italian, or German language skills are required, business written and spoken.

The role would ideally suit someone who has had their first couple of years of experience in working in a marketing team.  An enthusiastic personality with the ability to be flexible and supportive to the team is very important to us.  In return, we can promise an environment in which you can grow and be part of the leading cybersecurity company in the industry.

What You Will Do:

  • Digital Activity - Support Field Marketing Manager to identify and implement regional digital campaigns, including content syndication, webinars, social media, etc.
  • Marketing Reporting- Support Field Marketing Manager to report outcomes of activity across all projects. For example, webinar registrations/attendees, etc.
  • Collaborate with European and Regional teams to implement relevant campaigns for the EMEA region, identify gaps and opportunities
  • Regional Events – Support Field Marketing Managers across the region in their logistical requirements. Maintain the events support kit, collaborating with local agencies/Field Marketing Team accordingly
  • Formula 1 Event and Sponsorship- Organizing activity to support local delivery for F1 sponsorship
  • Channel Marketing – Support Field Marketing Manager and Channel team in implementing co-marketing campaigns, supporting partners in the process, communicating assets when needed, following on budget until completion of the process
  • Ad hoc activity - Maintain the Marketing team calendar always ensuring it’s up-to-date and available, manage the regular communication of the calendar with the sales teams on behalf of the Field Marketing team; assist the Field Marketing Manager to track budget, raising purchase orders for suppliers and ensuring payments are on time.
  • Supplier Management- Work closely with marketing agencies, event suppliers, and other stakeholders to deliver marketing activity
  • Corporate marketing- Keep up to date with corporate marketing activities to filter to the EMEA team e.g content (Whitepapers/blogs), events (Virtual/physical), website updates, etc.

QUALIFICATIONS

Requirements:

·       Relevant degree in marketing, business or similar

·       1-2 years of experience in a B2B marketing team

·       Positive and enthusiastic approach to projects and colleagues

·       Good organization skills with an eye for attention to detail

·       Willingness to learn new things to build experience and responsibility

·       Open to travel for work when necessary

·       Experience using Microsoft Office- Excel, Word, PowerPoint etc.

·       French, Italian or German- Business written and spoken.

 

Additional Requirements:

·       Experience within cyber security or broader tech industries

·       Knowledge of marketing tools e.g. Marketo, Salesforce, Power BI

·       Working in an international team/environment

ADDITIONAL INFORMATION

At Mandiant we are committed to our #OneTeam approach combining diversity, collaboration, and excellence. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. Requests for accommodation due to disability can be sent directly to [email protected].

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1d

Sr. Field Marketing Manager

MandiantReston, VA, USA, Remote
marketo

Mandiant is hiring a Remote Sr. Field Marketing Manager

Company Description

Working as a seamless, scalable extension of customer security operations, FireEye Security offers a single platform that blends innovative security technologies, and nation-state grade threat intelligence. With this approach, FireEye Security eliminates the complexity and burden of cybersecurity for organizations struggling to prepare for, prevent, and respond to cyberattacks. Our security portfolio protects customers across endpoints, infrastructure, applications, and in the cloud. For more information, please visit www.fireeye.com.

Job Description

This senior Field/ABM Marketing Manager will play a pivotal role in planning and implementing strategic integrated campaigns designed to help specific Enterprise accounts see the value of Trellix, increase engagement and sales conversations resulting in increased revenue.  This role will join the Americas Field Marketing team, which will partner with Sales and our business units to drive growth and generate revenue for the company through demand generation and customer acquisition and expansion.

What You Will Do:

  • Develop and execute Account Based Marketing activation plans across multiple digital channels to drive customer engagement into targeted accounts working with account teams to include goals, objectives, KPIs, and tactics.
  • Develop and execute various digital channels including: executive round table virtual events, online display ads, content syndication, email and direct mail programs, EBCs, social media, and more.
  • Work closely with sales leadership in the Americas to provide marketing partnership and programmatic marketing programs uniquely designed to drive demand generation. Including but not limited to webinars, virtual events, in-person events, and activities with partners.
  • Direct all elements of digital marketing & demand generation programs, including research, budget, planning, execution, tracking and reporting for targeted ABM Enterprise customer engagement and Americas  geography accounts.
  • Closely track program success and optimize as needed. Work with cross-functional teams to define campaign strategy and tactics.

Qualifications

Requirements:

  • 7-10 years managing ABM & Field marketing campaigns from start to finish—strategy, planning, execution, and measurement
  • Significant cross- functional experience across engineering, sales and marketing teams in cyber security solutions or related technical field.
  • Prior experience marketing to Enterprise customers, ideally greenfield and competitively held accounts
  • An established track record of successful lead generation, nurture, and omni channel ABM/field marketing campaigns
  • Strong organization, planning and project management skills with experience managing external vendors and agencies
  • Experience with Salesforce.com and Marketo (or other leading marketing automation system such as Eloqua or Pardot)
  • Experience with Folloze or personalized ABM Marketing tools preferred

 

Additional Qualifications:

  • Effective verbal and written communication skills while interfacing with at all levels and audiences
  • Strong writing skills especially in attuned to the Enterprise market and point of view
  • Ability to create, shape and advocate a point of view to Enterprise audiences, especially greenfield accounts
  • The ability to think strategically with a willingness to roll up the sleeves and do whatever it takes to meet individual and company goals
  • Strong attention to detail, is well organized, and able to manage multiple projects simultaneously
  • Results-focused with exceptional detail and knowledge around metrics
  • Thrives in a fast-paced environment, and candidates with high energy, a responsive attitude, and a desire for success will be given preference
  • 25% travel required.

Additional Information

FireEye Security is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

Minimum Salary: $100,000. Final salary will be determined commensurately with cost of living, experience level, and/or any other legally permissible considerations.
Incentive Compensation: Eligibility for annual bonus subject to individual and company performance; eligibility for award of Restricted Stock Units subject to eligibility requirements, approval from FireEye’s Compensation Committee, and vesting terms 

: Employer subsidized benefits include Medical, Dental, Vision, Life, and Disability Insurance. Subject to eligibility requirements, FireEye also offers the ability to participate in 401(k), Flexible Spending Accounts, Health Savings Accounts, Dependent Care Spending Accounts, and Employee Stock Purchase Program. FireEye also provides Paid Time Off, Flexible Paid Sick Time, and Paid Holidays. 

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1d

Marketing Segmentation Specialist

Informa Markets901 28th St, Santa Monica, CA 90405, USA, Remote
marketosqlDesign

Informa Markets is hiring a Remote Marketing Segmentation Specialist

Company Description

Informa Markets - Engineering offers live and digital platforms for engineering professionals across industries to discover solutions, network with peers, and source new products and partnerships. Our range of in-person trade shows, educational conferences, virtual events, and digital resources help our customers own their markets, offering them innovative ways to secure leads, reach new audiences, and grow their brands.

Our event brands span industries, including MD&M and BIOMEDevice (medical device manufacturing), ATX (automation technology),The Battery Show (battery and energy storage), Drive World (automotive intelligence), DesignCon (systems design), Plastec (plastics), International Powder & Bulk Solids (bulk processing), and more. These events are complemented by our audience-specific media brands, including MD+DI, Design News, Packaging Digest, PlasticsToday, and Powder & Bulk Solids.

Job Description

As a Data Segmentation Specialist, you’ll be focused on the segmentation of our audience to be matched with the products that we offer within the IM Engineering group. You’ll be working with a vast array of customer datapoints and touchpoints which, aligned with a cohesive brand strategy, will focus on the creation of audience segments using industry-leading tools to profile, segment, and funnel contacts into appropriate marketing campaigns.

This position will work regularly with stakeholders from our digital and physical event management teams to brainstorm, execute and deliver on a segmentation strategy that ensures that our audience is appropriately segmented to provide excellent return on our digital deployments while simultaneously matching our audience with relevant and useful content. This role will be primarily working with audience behavioral, demographic, and firmographic data to craft hyper-segmented audience profiles and personas tailored to the specific product offerings of the business.

Responsibilities:

  • Develop meaningful database segmentation that translates into a tailored campaign and program experience for audiences that span across specific market segments, industries, and roles.
  • Assess impacts on the business both technically and operationally and recommend improvements to the audience segmentation process
  • Oversee marketable database and segmentation filters for building and analysing target audiences
  • Gather, analyse, and present requirements using industry best practices utilising recognised analysis methodologies (Use Cases, User Stories and Business Rules)
  • Collaborate with Marketing and cross-functional teams to analyse data and identify possible process improvements and/or system enhancements that result in maximizing efficiency, productivity, and effectiveness.
  • Identify opportunities, provide recommendations, and carry out initiatives to improve processes, realise business efficiencies and introduce automation
  • Develop and provide support to business stakeholders regarding insights into audience profiles,
  • Build strong working relationships with key stakeholders to understand business processes and capabilities related to a variety of business units
  • Contribute to relevant meetings and provide subject matter expertise working with divisional teams on ad-hoc projects related to database health, segmentation practices, and overall business improvements.

Qualifications

Requirements

  • Four-year degree (BA, BS) in business, marketing, or a similar field
  • 1+ years’ experience in any related occupation performing audience segmentation or audience targeting for digital marketing purposes
  • Experience in extracting data from relational databases, either through SQL queries or defined segmentation tools
  • Excellent Microsoft Excel or similar spreadsheet program skills, primarily with large datasets
  • Logical, strong attention to detail with the ability to assess a problem and define and implement a solution
  • Has worked within an SLA or deadline focused environment
  • Experience of working in a team-oriented, collaborative environment
  • Ability to be flexible and deal with changing priorities and timelines/due dates
  • Excellent English written, oral, and interpersonal communication to both technical and non-technical audiences

Desirable

  • SQL skills and/or exposure to relational databases
  • Experience in event-related occupations, either physical or digital
  • Marketing Automation experience, primarily through Eloqua or Marketo
  • Experience with Web Analytics, particularly Google Analytics and Adobe Analytics
  • Understanding of data protection laws; CAN-SPAM, GDPR, CASL, Data Protection Act, Spam Act of 2003, etc
  • Experience of working in a global business, working with remote teams and supporting remote business users

Additional Information

We offer:

  • Competitive Compensation Package
  • Access to LinkedIn Learning and other development/training opportunities
  • Health and Wellness Benefits (medical, dental, eye)
  • 401K and Matching
  • Employee Stock Purchase Program
  • Generous PTO policy
  • Work-life balance
  • Additional discounts through various partnerships

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

1d

Technology Enablement Specialist (Remote, Americas)

ShopifyToronto, ON, Canada, Remote
marketosqlsalesforceDesign

Shopify is hiring a Remote Technology Enablement Specialist (Remote, Americas)

Company Description

Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, PepsiCo, Staples, and many more.

Shopify is now permanently remote, and we’re working towards a future that is digital by design. That location you see above? Consider it merely an example of hundreds of potential locations across North America where Shopify is hiring. Learn more here: https://www.shopify.com/careers/work-anywhere
 

Job Description

The Global Revenue Technology & Operations team is looking for a Technology Enablement Specialist to support change management, delivery, knowledge management, and training for our revenue technology (eg. Salesforce, Marketo, internally built, etc). The right candidate will be able to use creative approaches to ensure that the rest of Shopify understands how to use the tools and technology at their disposal to meet their objectives. This role will impact thousands of Shopify employees across the globe.


Responsibilities

  • Design and develop continuous learning training and ramp programs; be an owner for technology enablement program delivery of continuing education.

  • Create, refine, adapt existing training materials and content 

  • Perform technical writing responsibilities to support system changes.

  • Refine the training materials and internal processes & tools as needed.

  • Identify a need to build or deepen the team's skills in specific areas around skills and competencies.

  • Maintain a cadence of continuous improvement across all assigned curriculum areas

  • Execute a blend of training delivery methods to maximize learning retention and scalability across multiple geographies.

  • Lead and project manage the development of new materials and the improvement of existing materials, writing some content yourself, curating content from external sources, and leveraging vendors as necessary.

  • Analyze and leverage metrics on content usage, training relevance and effectiveness to update and improve existing programs

  • Collaborate with peer enablement teams to align development objectives.

  • Comfortable with running large programs or workshops on subject matters like e.g. platform knowledge, features, new product or feature release

Qualifications

  • Proven experience in any technology enablement, change management, program delivery, knowledge management, instructional design, or training roles. 

  • Excellent people skills to build relationships with stakeholders and work with many different perspectives to achieve shared success.

  • Experience with training around Revenue Technology (e.g. Salesforce, Marketo, Salesloft, etc).

  • Practical experience with instructional design best practices.

  • Familiarity with LevelJump, Walkme, GURU, etc.

  • Strong documentation and communication skills

  • Adept at design thinking and user experience principles

  • Equally strong technical and business acumen

  • Exceptional at creating and tailoring meaningful, applicable learning experience

  • Equally strategic and analytical

  • Results-driven with a strong bias for action

  • Derives energy from solving problems creatively

  • Outside of the box thinker who sees opportunity in obstacles and possibilities in challenges

  • A “losing is not an option” attitude and willing to come up with creative, unconventional, and unique solutions to achieve goals

 

And if you had these things on top of the above, we really (really) want to hear from you:

  • PROSCI certification or other change management related certifications

  • Experience with SQL

  • Direct Experience with Salesforce & Marketo 

  • Experience with technical writing

  • Familiarity with the field of Psychophysics 

Additional Information

Closing date: Tuesday February 1, 2022

Shopify is now permanently remote, and working towards a future that is digital by default. Learn more about what this can mean for you: https://www.shopify.com/careers/work-anywhere

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet: https://www.shopify.com/about/environment#SustainabilityReports

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.

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1d

Senior Business Systems Analyst (Marketing)

ShopifyToronto, ON, Canada, Remote
marketosalesforceDesign

Shopify is hiring a Remote Senior Business Systems Analyst (Marketing)

Company Description

Shopify has redefined commerce, raising the standard for how companies of all sizes sell their products and services online and off. With millions of merchants in more than 175 different countries, and the most innovative platform on the market, we continue to grow rapidly while constantly looking for new ways to impact and disrupt markets. From building a new product feature for our commerce platform, to helping a merchant troubleshoot an issue over the phone, we want to empower our ecosystem through our work. Our products allow entrepreneurs and brands to focus on what they do best: building and selling their products. Having a unified vision, a north star, is vitally important to ensure that we are all headed in the same direction. No matter the size or experience, we want to power every merchant’s experience. This is why we’re all here.


Shopify is now permanently remote, and we’re working towards a future that is digital by design. Learn more here!

Job Description

The Global Revenue Technology & Operations team is looking for a Senior Business Systems Analyst (Marketing) to use their creative and technical expertise in order to convert business requirements and challenges into workable solutions, both strategically and operationally as it relates to Marketing Technology. 

 The right candidate is passionate about working with marketing platforms and processes, has a strong ability to think creatively about how to make our internal tools better, and must have a knack for evaluating and researching new innovative solutions. You will be leveraging your knowledge of marketing technology while being involved in technical solution design meetings, scoping out stakeholder strategic goals, documenting user stories, and enhancing the productivity of our leads and customer-facing roles across Shopify.

 You’ll get to do things like: 

  • Design and improve our marketing tools and processes.     

  • Liaise with stakeholders across the business to learn their marketing goals and translate that vision into our MarTech stack. 

  • Contribute to projects from conception through execution (planning, scoping, research, functional design, testing, and rollout). 

  • Provide strong analytical, technical and problem solving skills to understand business needs and recommend best practices.

  • Work with technical teams to design quality, scalable solutions. 

  • Ensure excellent change management in deploying enhancements and new features through collaboration with internal Shopify teams such as Enablement, Sales, Merchant Success and Business Technology.  

  • Be involved in vendor evaluation as it relates to MarTech tools. 

  • Be a point of contact for business and technology stakeholders around prioritization, coordination, and escalation of projects and enhancements. 

Qualifications

  • Prior experience working in a Marketing Operations role or similar experience managing marketing automation platforms (i.e. Marketo). 

  • Ability to articulate and understand MarTech requirements as it relates to systems and infrastructure to support a GTM Revenue Engine. 

  • Previous working experience with CRM Platforms (i.e. Salesforce).

  • Ability to work cross-functionally to quickly implement projects.

  • Be proactive and capable of seeking information independently, solving conceptual problems and delivering results.  

  • Ability to translate business goals into technical requirements.

  • Excellent communication skills, especially to technical and non-technical audiences

  • Ability to prioritize numerous, and competing high-priority tasks. 

  • Outside of the box thinker who sees opportunity in obstacles and possibilities in challenges

  • A “losing is not an option” attitude and willing to come up with creative, unconventional, and unique solutions to achieve goals

And if you have these things on top of the above, we really (really) want to hear from you:

  • Certification in either Marketo Certified Associate or Marketo Certified Expert.

  • Deep understanding of Salesforce CRM.

  • Familiar with a range of additional MarTech tools (i.e. Drift, SplashThat, LeanData, Bizible).

Additional Information

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities. Please take a look at our 2020 Sustainability Report to learn more about Shopify's commitments.

This posting will close February 1st 2022, at 12:01am EST.

Shopify is now permanently remote, and we’re working towards a future that is digital by design. That location you see above? Consider it merely an example of hundreds of potential locations Shopify is hiring. Learn more here:https://www.shopify.com/careers/work-anywhere

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.

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2d

Marketing Generalist (PeopleFluent) US, Remote

LTGRaleigh, NC Remote
marketoB2Bsalesforce

LTG is hiring a Remote Marketing Generalist (PeopleFluent) US, Remote

PeopleFluent are looking for a talented Marketiong Generalist. You will be responsible for assisting Sales Management in planning and implementing marketing projects, campaigns, and communication plans/programs including the development and production of a variety of marketing communications vehicles including email marketing, website content, and collateral. Specifically responsible for assisting in the following areas: (i) lead generation; (ii) digital advertising; and (iii) production of sales tools and communications for new products/releases with emphasis on the following 4 disciplines:

  • Support PeopleFluent’s Comms Strategy – You will help set the strategy and manage the execution of a communication plan for brands and brand transitions associated with PeopleFluent, PeopleFluent sister brands, and recently acquired brands.
  • Manage Campaigns – You will serve as day-to-day relationship manager for internal customers (team members), prospect-facing campaigns, and customer-facing campaigns. This includes buy-cycle leads and the process of converting leads with the sales organization.
  • Support the Strategic Narrative – You will support the strategic narrative for PeopleFluent and its associated assets. In close collaboration with the broader marketing team, product, and company leadership, you will help support the messaging strategy for the company and ensure it is consistently being used across stakeholders and channels.
  • Support our Reach and Footprint – You will be working to support Awards Program efforts, analyst relations and other third-party channels to manage PeopleFluent and associated assets in the marketplace.

This is a multi-disciplinary role, giving broad exposure across all areas of marketing. The successful candidate will have a demonstrated track record across marketing functions with a proven ability to learn quickly on the job and manage multiple projects simultaneously.

Requirements

  • 5+ years of experience in marketing with B2B / Enterprise SaaS software vendor.
  • Experience in the digital lead generation space
  • Strong organizational skills with the ability to prioritize and manage multiple projects.
  • Experience working with marketing and communications teams at large, ideally within a company that supports multiple brands and products and serves multinational enterprise customers
  • An entrepreneurial mindset, including a high tolerance for ambiguity, a desire to ‘figure things out’ and a passion for communicating relevant and positive messaging to help others understand a fast-paced and changing business.
  • Proven use of applications include Google Suite (especially Google Slides and Sheets), Canva, and website CMSs.
  • Experience with Salesforce, Pardot, and Marketo is a plus
  • Experience with PR and Media Relations is a plus.
  • Experience with Analyst Relations and partners like Fosway, Gartner, Forrester, IDC is a plus
  • Exceptional verbal and written communication skills with strong attention to detail

About PeopleFluent

For any organization, and especially those in high-stakes industries, managing your talent is an important job — and the tools to manage talent are constantly changing; hence, PeopleFluent has actively been acquiring and merging new products and brands and is looking for talented individuals to transition into the leading HR tech provider in the space.

PeopleFluent is uniquely positioned to help employers close the gap between current and future workforce capabilities. Our solutions support recruitment, performance, compensation, succession, and learning, as well as org charting. These solutions work together or separately to connect the modern talent journey, which encompasses the collective employee experience, identifying the skills gaps, providing opportunities to learn, and defining paths for career growth.

PeopleFluent products are used by more than 25 million users and 1,500 clients in over 200 countries and territories, because we understand HR operations. PeopleFluent has a strong track record of supporting HR professionals. We’ve been doing it for more than 20 years.

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Tradeshift is hiring a Remote Regional Head of Marketing - EMEA

Company Description

Tradeshift is a unicorn in the fintech industry. We are disrupting a typically stagnant environment by connecting companies of all sizes and providing them with the platform and network needed to create value from old processes like procurement, invoicing, payments, and workflow. We recognize that business is both messy and social - two revelations that have driven the development of Tradeshift, a platform for all your business interactions. We work hard and our teams have great freedom and responsibility to choose the best solutions, technologies and approaches to evolve the product to the next level.

We believe that being a global, multicultural company is a tremendous strength and we have people working from 18 different countries with hubs in Bucharest, Copenhagen, Kuala Lumpur, and San Francisco. We believe that if we truly focus on how to work distributed and collaborate across locations and (home) offices, we will not only enjoy work more but also build better products for our customers, and ultimately be a better company.

About The Role

The Tradeshift marketing team is growing, and we are looking for an experienced commercially savvy marketer that loves to partner with sales and drive revenue focused marketing plan.

Job Description

  • Create and execute quarterly marketing plans for the EMEA region to drive new logo acquisition, and customer upsell and cross-sell opportunities through performance driven pipeline generation and acceleration programs.

  • Gather market intelligence and insights to refine market positioning and differentiated value propositions for target market- closely working with product marketing, regional sales, & incorporate the same in regional marketing campaigns.

  • Drive the creation of a database of crucial persona to activate, engage and drive conversion across nurtures, campaign-specific sends and digital/physical events to create qualified pipeline

  • Forecast, measure, analyse and report on the impact of demand generation activities on sales pipeline, revenue and new customer wins.

  • Work closely with the Director of SDR and Regional VP of EMEA Sales to align strategies and drive lead to follow up and opportunity creation.

  • Own and drive the calendar of integrated marketing programs and communicate program timing with sales, business development and the broader marketing team

  • Analyse marketing-generated pipeline and implement action plans to address gaps.

  • Develop and execute a multi-channel demand generation program for all funnel stages that includes generating new leads, nurturing them to generate MQLs, creating bottom-funnel programs to convert MQLs to opportunities.

  • Drive the strategy, development, and execution of monthly and quarterly campaigns in partnership with cross-functional marketing (product marketing, brand marketing) and sales (account executives, sales leaders and SDR) partners.

  • Work cross-functionally with sales, marketing, operations and analytics teams to continuously improve campaigns, lead quality, and pipeline.

  • Take a data-driven approach to pipeline creation, optimising for both short-term outcomes (campaign engagement, form fills, booked meetings) and long-term wins (pipeline, closed- won revenue) on a day-to-day basis

  • Manage Marketing Opex and MDF budget at the campaign level to maximise ROI monthly and quarterly.

Qualifications

  • Experience in marketing for a recurring revenue SaaS business.

  • You Must have the ability to balance speed of execution vs quality control.

  • You Must be comfortable with Project Management best practices.

  • Tech-savvy; proficiency with various sales and marketing tools, from Google, SharePoint, Marketo, SFDC

  • A positive and problem-solving attitude when it comes to working with different stakeholders of the business.

  • Willingness to travel (Post pandemic and when it’s safe) to key EMEA and APAC

Additional Information

We value diversity at our company. Tradeshift prohibits unlawful discrimination based on race, color, religious or religious creed, sex, sexual orientation, gender, age, marital status, veteran status, disability status or any other consideration made unlawful by applicable federal, state, or local laws. All your information will be kept confidential according to EEO guidelines. 

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4d

Email Marketing Specialist - Remote OK

IntiveoVancouver, BC Remote
marketoB2BsalesforceDesign

Intiveo is hiring a Remote Email Marketing Specialist - Remote OK

Email Marketing Specialist

Intiveo is growing and we’re looking for an Email Marketing Specialist to join our Marketing team.

Intiveo is a leading cloud-based patient communication platform used by 14000 practitioners to communicate with 18 million patients. Our goal is to continuously improve patient care by understanding communication needs, behaviours, and preferences – resulting in successful treatment outcomes.

The Email Marketing Specialist will work closely with the Marketing, Sales, and Customer Success team to generate high-quality leads and increase customer lifetime value. You will be the expert on all things related to email marketing, automation, and data management. This key member will ensure the marketing team is set up for success by applying best-in-class practices and optimization in our digital ecosystem. If you are a detail-oriented, data-driven email marketing professional who thrives in a fast-paced environment, this is the place for you!

What you’ll do:

  • Own and create strategic email campaigns to support sales and customer success efforts in lead generation, engagement, and churn reduction initiatives
  • Design and build emails by gathering requirements, building assets, creating automation rules, and writing copy
  • Manage marketing automation, including automation workflows and nurture campaigns
  • Execute tracking and processes for lead capture, lead assignment, lead scoring, conversion campaign attribution and data quality assurance in Hubspot
  • Create a productive relationship with sales, regularly discuss lead quality, process improvements, and campaign enablement
  • Optimize and grow our marketing database, including list segmentation and cleanliness
  • Monitor funnel performance data, conduct campaign level quality assurance and A/B testing, making data-driven and strategic optimizations


Who you are:

  • 2+ years experience in Email Marketing or Marketing Automation
  • Hubspot expert or equivalent Marketing Automation tool (Pardot, Marketo), and familiar with Salesforce
  • A data-driven mindset, a proactive attitude, and great organization skills
  • A good understanding of email channel and marketing automation best practices
  • Proficiency in audience segmentation and targeting strategy
  • Strong collaborator who seeks out cross-functional feedback and input to build comprehensive strategies
  • Thoughtful problem-solving tendencies with the ability to take initiative and ownership with a focus on continuous improvement
  • Experience in B2B SaaS marketing is a plus


About Intiveo

We are a fun, collaborative, and hard-working team of innovative minds who genuinely enjoy spending time together. At Intiveo, our values are Authenticity, Collaboration and Continuous Learning. We embrace diversity and encourage you to share your voice. We want you to think outside the box, present new ideas, and be willing to fail. Our employees are empowered daily to see how their work helps Intiveo achieve our goal of becoming North America’s #1 patient care service provider.

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7d

Marketing Automation Specialist - Marketo

2 years of experiencemarketoB2B

LoadSpring Solutions, Inc is hiring a Remote Marketing Automation Specialist - Marketo

LoadSpring’s marketing team leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between our brand and our customers – in turn, creating meaningful experiences for people while driving business results.

We employ the most innovative talent in the industry to drive the cloud transformation of our customers’ businesses and provide solutions to improve their agility, performance, acceleration, and ROI.

Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?

If so, you will thrive in our culture based on the important things we believe:
Ideas power everything. We’re better together. We’ll figure it out. Complexity can be managed. It only counts if we deliver. Technology is magic.

Qualifications for the Marketing Automation Specialist - Marketo:

  • Minimum 2 years experience within the Marketo platform with proven technical proficiency
    and Marketo Engage Business Practitioner Expert certification
  • Bachelor’s Degree in marketing, management, communication, business administration, management information systems or similar field, or applicable professional experience in B2B enterprise organization(s)
  • Functional knowledge of digital marketing ecosystem, content marketing, paid and owned media, as it relates to marketing automation
  • Strong project management skills with the ability to build collaborative working relationships to meet objectives
  • Ability to work in a fast-paced, deadline focused environment and manage multiple projects 

More about the Marketing Automation Specialist - Marketo position:

As a Marketing Automation Specialist, you will use Marketo to build, deploy and monitor critical demand generation programs, such as engagement programs, trigger, and batch campaigns, email, webinar, and live event programs. Activities include program flow builds, email creation, landing page creation, form creation, list uploads, and data management. You will partner with internal stakeholders to execute best-in-class Marketo programs supporting the buyer journey, including demand generation, and sales pipeline acceleration and assist in data maintenance and hygiene within the automation tool and ensure accurate segmentation and targeting.

The Marketing Automation Specialist will maintain healthy email marketing lists by managing how contacts enter the database, including list uploads and automated integrations with NetSuite and implement marketing automation best practices and ensure proper end-to-end testing of programs before launch. You'll partner with cross-department teams to deliver marketing reporting, dashboards, and analysis on program performance, conversions, attribution, and effectiveness. In addition, you'll ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and email laws such as CASL/CAN-SPAM.

World-Class Benefits

We are proud of our high-energy and all-around fun working environment. Our team loves to come to work, loves to learn, and loves to win.

We offer the following perks to keep you happy, healthy, and engaged at work

  • Investment in your cultural development by paying for you to take vacations abroad!
  • An entrepreneurial culture where employees are empowered, leadership is open, and your ideas are executed.
  • A spot where executives are your partners who encourage innovation and your growth.
  • An entire company passionate about our cloud, technology, and top-notch customer service.
  • A place where collaboration is highly valuable and all our employees feel like they sit in the office!
  • As well as the usual benefits: Health, Dental, Vision, Life, 401k with a match, Tuition Reimbursement, and more! 

LoadSpring is committing to helping the planet by reducing carbon emissions one employee household at a time! Starting in 2022, LoadSpring employees are incentivized to act on ways they can reduce their carbon footprint. This can be by replacing energy-hogging refrigerators or something as simple as switching to LED lights.

The employee with the largest reduction will be the proud owner of a brand-new Model 3 Tesla to help continue their new sustainable lifestyle!

EEO

LoadSpring Solutions Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status.

U.S. Citizenship or Lawful Permanent Residence status may be required for certain positions. For positions requiring U.S. Citizenship or Lawful Permanent Resident status, verification of such status will be required upon accepting employment.

PRIVACY

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7d

Marketing Automation Specialist

FormstackRemote
marketosqlB2BDesign

Formstack is hiring a Remote Marketing Automation Specialist

Formstack improves people’s lives with practical solutions to their everyday work. 

We are looking for a Marketing Automation Specialist to help us accomplish this mission! 

Formstack is a 15-year-old company with its roots in Indianapolis. Our customers span 110 different countries, and our employees live and work across the U.S. and the globe. We provide a work environment that is flexible and provides great freedom for those who can perform. We are seeking people who demonstrate an ability to work effectively with individuals from diverse cultures and backgrounds. 

Who You Are:

You are a solutions-oriented problem solver who is meticulously organized, effortlessly efficient, and technologically savvy. New technologies, systems, and/or software excites you! You’re skilled in both developing and understanding complex processes with the ability to articulate the inner-workings to a person of any background. You’re not necessarily a technical coder but you definitely have a working understanding of how data is passed between systems and how programs can work together.

What You'll Do:

As Marketing Automation Specialist, you will use meticulous planning and efficiency to bring Formstack’s marketing strategy and campaigns to life. As a left-brained marketer, you find creative solutions to complex problems via automated tools and can describe their inner workings effortlessly to anyone. Integration and attribution are second-nature to you. At the intersection of technology, marketing, and sales, you will work with multiple stakeholders to manage several omni-channel campaigns simultaneously, delivering on-brand messages to visitors, prospects, customers, and partners.

How You Will Succeed:

  • Support Marketing Operations with improvements to lead management processes, such as sales hand-offs, lead scoring, segmentation, table management, data quality, and list hygiene
  • Manage our lead nurturing automation programs and work with sales & product marketing teams to bring leads from collection to opportunity to sale
  • Work with our growth and acquisition team to plan, build, test, maintain, and evolve a wide variety of nurture-based marketing campaigns across a spectrum of verticals
  • Implement effective chatbot automation on product websites to identify and engage prospects and customers at each stage of the customer journey
  • Design thoughtful triggers to deliver engaging messaging sequences that build pipeline
  • Follow and refine analytic procedures and reporting standards
  • Document system changes to aid in training for end-users

What We Are Looking For:

  • 2+ years of marketing experience 
  • Proficiency with marketing automation platforms (Pardot, Hubspot, Marketo, or similar)
  • Experience with Salesforce.com
  • Detail-oriented with the ability to think through complex processes
  • Skillful communication skills
  • Exceptional skill in prioritization, organization and time management
  • Solid understanding of marketing goals and metrics, specifically in B2B SaaS
  • HTML/CSS or SQL knowledge a plus
  • BONUS: Experience with other marketing technology platforms: Drift, Qualified, Salesloft, Outreach, Chilipiper, etc.

Salary Range: $70,000-$80,000 (USD)

This position is a remote(work from anywhere) position. 

What Formstack Offers:

  • Free health plans, as well as company-paid Dental, Vision, Disability, and Life Insurance Benefits for US and Canadian full-time employees.
  • Unlimited PTO for all employees.
  • Retirement accounts with company matching for US and Canadian full-time employees.
  • The most up-to-date technology, including company-issued Macs, the latest software, and other tools needed to excel at your job
  • Company-paid conferences and extended learning opportunities
  • Yearly company gatherings

Want to learn more about who we are and what we value? CLICK HERE to hear from some current Formstackers about what matters most!

 

What Formstack Offers:

  • Free health plans, as well as company-paid Dental, Vision, Disability, and Life Insurance Benefits for US and Canadian full-time employees.
  • Unlimited PTO for all employees.
  • Retirement accounts with company matching for US and Canadian full-time employees.
  • The most up-to-date technology, including company-issued Macs, the latest software, and other tools needed to excel at your job
  • Company-paid conferences and extended learning opportunities
  • Yearly company gatherings

Want to learn more about who we are and what we value? CLICK HEREto hear from some current Formstackers about what matters most!

Formstack is proud and dedicated to providing Equal Employment Opportunities.

Formstack maintains a policy that Equal Employment Opportunities be available to all persons without regard to race, gender, age, color, religion, national origin, ancestry, citizenship status, disability, sexual orientation, gender identity, genetic information, union affiliation, veteran status or any other characteristic protected by law. This means we do not discriminate in any aspect of employment based on any of these characteristics. This policy applies to all applicants and employees through all phases of employment, including but not limited to hiring, promotion, treatment during employment, demotion, and termination.

Salary ranges are determined by industry research and trends. Individual salaries are based on skills, experience, and geographical location.Compensation is reviewed on a regular basis and adjustments are made accordingly.

All data collected in our application process from resume collection to application questions is used for recruitment purposes only. We will store it in our applicant tracking system, JazzHR, and will not share this data with anyone else. We will keep your data until the role is filled and only continue to store it if we feel you may fit future roles.

Thank you for your interest in Formstack!

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8d

Client Marketing Manager

BlackLineRemote, United States
Bachelor's degreemarketosalesforce

BlackLine is hiring a Remote Client Marketing Manager

Description

Job Summary

We have an exciting opportunity for you to join the only cloud-based unified technology solution built specifically for accounting and finance teams. Our rapidly growing organization now has over 3,700 customers that trust us. That’s why we are expanding our Client Marketing team and looking for a Marketing Manager who can partner with our Enterprise Account Management teams. You will be responsible for supporting marketing strategy by creating campaigns to increase adoption, generate upsell opportunities, and ensure our customers are being served well.

 

Roles and Responsibility (list in order of importance)  

  • Support the growing Mid-Market Account Management teams across North America. Collaborate weekly with RVP, and AMO Sales Managers to ensure alignment between client marketing campaign strategy and expansion sales strategies.
  • Develop and maintain full lifecycle marketing programs including theme conceptualization, strategy development, content procurement, copywriting, scheduling, promotions, reporting, and evaluation. This can include webinars, live events, virtual events, direct mailers, digital, and ABM programs.
  • Manage marketing programs with our department-wide internal project management software. Monitor tasks, proactively address projects at risk, and communicate clearly and consistently. Maintain strong program data hygiene.
  • Develop and maintain a strong collaborative relationship with business partners which include, but are not limited to, Marketing Operations, Product Marketing, Events, Web, Product, and Creative.
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices. Use this data to evaluate current efforts, inform future campaigns, and make recommendations on how to adapt strategy to the market appetite.
  • Evaluate current Client Marketing programs and modify to be tailored to the specific needs of our mid-market account managers and customers.
  • Support our Client Marketing region-specific field marketing plan. Plan and host online and offline events that deepen our existing customer relationships while supporting our customer adoption and upsell efforts. Areas of oversight include, but are not limited to, venue sourcing, event logistics, external and internal promotion, day of management, and reporting.
  • Participate in Quarterly Business Review meetings with teams you support. Present the Client Marketing plans, answer questions, and collect feedback from the Account Management Organization to ensure meeting pipeline goals.
  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
  • Perform other duties as assigned

 

 

Required Qualifications

Years of Experience in Related Field:5-7marketing experience

Education:Bachelor's degree in Business, Marketing or a related field or the equivalent work experience

Technical/Specialized Knowledge, Skills, and Abilities:

  • Knowledge of and experience with Salesforce or similar CRM system
  • Knowledge of and experience using Marketo or other similar marketing automation platform

 

Other:

  • Exhibit a high level of drive, enthusiasm, initiative, commitment, and professionalism
  • Be a self-starter with solid organizational and planning skills
  • Must be a team player and collaborate well across departments
  • Must be able to work independently with minimal supervision and guidance
  • Proficient writing skills. Able to create emails, landing page copy, and program briefs.
  • Strong understanding of current marketing concepts, strategy, and best practices
  • Strong project management and organizational skills

Equal Employment Opportunity

BlackLine believes that our diversity is one of our greatest strengths, and we do not tolerate discrimination. It is our policy to recruit, hire, train, and promote individuals, as well as administer any and all personnel actions, without regard to sex (including pregnancy, childbirth, breastfeeding or related medical conditions), race, natural hair, religion (including religious dress and grooming practices), color, gender (including gender identity and gender expression), national origin (including language use restrictions and possession of a driver's license issued under Vehicle Code section 12801.9), ancestry, physical or mental disability, medical condition, including HIV and AIDS, genetic information, marital status, registered domestic partner status, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law or ordinance or regulation.

We’re proud to continue to stand by this policy and will grow our company with attention to this instrumental belief in our hiring and promotion practices.

We encourage applications from all qualified candidates and will reasonably accommodate applicants’ needs in accordance with applicable law throughout all stages of the recruitment and selection process. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to [email protected]

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8d

GTM Operations Analyst

BlackLineRemote, United States
Bachelor's degreemarketotableauscalasqlsalesforcejavapython

BlackLine is hiring a Remote GTM Operations Analyst

Description

Job Summary

BlackLine’s GTM Operations team is looking for an analyst to provide recommendations, data, and insights that will help us optimize our sales and marketing funnel. By creating efficiency and productivity of our funnel, we will decrease cycle times and improve the overall revenue process for prospects and customers. This role will be responsible for supporting analytical models (including multi-touch attribution) and processes with the objective of improving both conversion and acquisition rates of prospective customers. This role will also be responsible for supporting and providing insights to a wide range of cross-functional stakeholders, including marketing and sales. This role will be a go-to resource for uncovering insights and making recommendations to implement strategic solutions that allow teams to scale and operate more effectively.

 

 

Roles and Responsibility (list in order of importance)  

Data Management:

  • Assit in identifying gaps in our current system infrastructure and data operations; document
  • and develop a consistent feedback loop between marketing operations, sales operations,
  • enterprise applications and marketing performance
  • Triage and troubleshoot operational issues to optimize infrastructure, systems, and processes for scale
  • Develop expertise of data, systems, and processes related to marketing funnel metrics
  • Help develop and promote “one source of truth”

Management Reporting & Analysis:

  • Assist in identifying opportunities to automate and/or optimize manual processes and
  • reporting across marketing and sales
  • Create automated reports and dashboards that allow business owners greater ability to
  • optimize operational performance
  • Prepare presentations that summarize key insights tailored to specific prospect marketing
  • and sales audiences, from individual contributor to executive level, at a daily, weekly, and
  • monthly cadence

 

Marketing Performance:

  • Evaluate ongoing business performance against growth targets to influence day-to-day
  • operations
  • Report and analyze performance of our marketing mix on a weekly and monthly basis
  • Develop and continuously improve a multi-touch attribution model that drives operational
  • performance and helps leadership understand where they might find ROI of certain
  • campaigns
  • Identify areas of underperformance for top of funnel acquisition and share insights and
  • action plans with key stakeholders
  • Uncover predictive usage metrics that indicate acquisition and retention of users of content
  • and other organic growth channels
  • Lead the development and implementation of processes across functions and business units to monitor and manage performance, including monthly or quarterly performance reviews

 

Training/Enablement:

  • Collaborate and build credibility with internal business teams, staying up to date on new
  • initiatives and working to understand their data and reporting needs while managing
  • expectations and providing guidance on best practices
  • Facilitate self-serve reporting and formulate roadmaps to prioritize projects; this includes
  • development of content and enablement

 

 

Required Qualifications

Years of Experience in Related Field:1-3

Education:Bachelors or similar degree

Technical/Specialized Knowledge, Skills, and Abilities:

  • Bachelor's degree in Engineering, Mathematics, Business, Economics, Strategy or related subject area
  • Some understanding of business analytics tracking
  • Expertise in advanced SQL and a programming language (Python, Scala, Java) for statistical analysis and data pipeline management
  • Excellent at communicating with technical team members and non-technical business partners
  • Some experience using Tableau
  • Ability to prioritize tasks and projects in an environment with changing needs
  • Subscription business model experience and an understanding of software development lifecycle (or a desire to learn)

Preferred Qualifications

  • Experience with Salesforce, Marketo, Tableau, Bizible, 6sense
  • Familiar with BlackLine or other common financial systems such as Hyperion, etc. is a plus.
  • Experience using Python and/or R

Equal Employment Opportunity

BlackLine believes that our diversity is one of our greatest strengths, and we do not tolerate discrimination. It is our policy to recruit, hire, train, and promote individuals, as well as administer any and all personnel actions, without regard to sex (including pregnancy, childbirth, breastfeeding or related medical conditions), race, natural hair, religion (including religious dress and grooming practices), color, gender (including gender identity and gender expression), national origin (including language use restrictions and possession of a driver's license issued under Vehicle Code section 12801.9), ancestry, physical or mental disability, medical condition, including HIV and AIDS, genetic information, marital status, registered domestic partner status, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law or ordinance or regulation.

We’re proud to continue to stand by this policy and will grow our company with attention to this instrumental belief in our hiring and promotion practices.

We encourage applications from all qualified candidates and will reasonably accommodate applicants’ needs in accordance with applicable law throughout all stages of the recruitment and selection process. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to [email protected]

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8d

Data Segmentation Specialist

Informa Markets901 28th St, Santa Monica, CA 90405, USA, Remote
marketosqlDesign

Informa Markets is hiring a Remote Data Segmentation Specialist

Company Description

Informa Markets - Engineering offers live and digital platforms for engineering professionals across industries to discover solutions, network with peers, and source new products and partnerships. Our range of in-person trade shows, educational conferences, virtual events, and digital resources help our customers own their markets, offering them innovative ways to secure leads, reach new audiences, and grow their brands.

Our event brands span industries, including MD&M and BIOMEDevice (medical device manufacturing), ATX (automation technology),The Battery Show (battery and energy storage), Drive World (automotive intelligence), DesignCon (systems design), Plastec (plastics), International Powder & Bulk Solids (bulk processing), and more. These events are complemented by our audience-specific media brands, including MD+DI, Design News, Packaging Digest, PlasticsToday, and Powder & Bulk Solids.

Job Description

As a Data Segmentation Specialist, you’ll be focused on the segmentation of our audience to be matched with the products that we offer within the IM Engineering group. You’ll be working with a vast array of customer datapoints and touchpoints which, aligned with a cohesive brand strategy, will focus on the creation of audience segments using industry-leading tools to profile, segment, and funnel contacts into appropriate marketing campaigns.

This position will work regularly with stakeholders from our digital and physical event management teams to brainstorm, execute and deliver on a segmentation strategy that ensures that our audience is appropriately segmented to provide excellent return on our digital deployments while simultaneously matching our audience with relevant and useful content. This role will be primarily working with audience behavioral, demographic, and firmographic data to craft hyper-segmented audience profiles and personas tailored to the specific product offerings of the business.

Responsibilities:

  • Develop meaningful database segmentation that translates into a tailored campaign and program experience for audiences that span across specific market segments, industries, and roles.
  • Assess impacts on the business both technically and operationally and recommend improvements to the audience segmentation process
  • Oversee marketable database and segmentation filters for building and analysing target audiences
  • Gather, analyse, and present requirements using industry best practices utilising recognised analysis methodologies (Use Cases, User Stories and Business Rules)
  • Collaborate with Marketing and cross-functional teams to analyse data and identify possible process improvements and/or system enhancements that result in maximizing efficiency, productivity, and effectiveness.
  • Identify opportunities, provide recommendations, and carry out initiatives to improve processes, realise business efficiencies and introduce automation
  • Develop and provide support to business stakeholders regarding insights into audience profiles,
  • Build strong working relationships with key stakeholders to understand business processes and capabilities related to a variety of business units
  • Contribute to relevant meetings and provide subject matter expertise working with divisional teams on ad-hoc projects related to database health, segmentation practices, and overall business improvements.

Qualifications

Requirements

  • Four-year degree (BA, BS) in business, marketing, or a similar field
  • 1+ years’ experience in any related occupation performing audience segmentation or audience targeting for digital marketing purposes
  • Experience in extracting data from relational databases, either through SQL queries or defined segmentation tools
  • Excellent Microsoft Excel or similar spreadsheet program skills, primarily with large datasets
  • Logical, strong attention to detail with the ability to assess a problem and define and implement a solution
  • Has worked within an SLA or deadline focused environment
  • Experience of working in a team-oriented, collaborative environment
  • Ability to be flexible and deal with changing priorities and timelines/due dates
  • Excellent English written, oral, and interpersonal communication to both technical and non-technical audiences

Desirable

  • SQL skills and/or exposure to relational databases
  • Experience in event-related occupations, either physical or digital
  • Marketing Automation experience, primarily through Eloqua or Marketo
  • Experience with Web Analytics, particularly Google Analytics and Adobe Analytics
  • Understanding of data protection laws; CAN-SPAM, GDPR, CASL, Data Protection Act, Spam Act of 2003, etc
  • Experience of working in a global business, working with remote teams and supporting remote business users

Additional Information

We offer:

  • Competitive Compensation Package
  • Access to LinkedIn Learning and other development/training opportunities
  • Health and Wellness Benefits (medical, dental, eye)
  • 401K and Matching
  • Employee Stock Purchase Program
  • Generous PTO policy
  • Work-life balance
  • Additional discounts through various partnerships

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.