The Senior Field Marketing Specialist, Americaswill help develop and execute regional and vertical-specific marketing strategies that align with sales goals and regional business objectives. This role will work closely with sales teams, product marketing, and global marketing teams to create localized campaigns, events, and programs that generate qualified leads and foster deeper relationships with prospects and customers. You will play a critical role in ensuring consistent messaging and execution of marketing programs in the field while measuring their impact and continuously optimizing for performance.

Job Responsibilities 

• Field Marketing Strategy & Execution:
  • Regional Marketing Plans:Execute annual and quarterly regional field marketing plans focused on our land and expand strategy to meet regional sales targets. Work closely with central marketing and campaign teams to align regional needs with overall company and GTM goals and appropriate tactics based on budget, resources, and KPI targets.
  • Event Marketing: Support the planning and execution of field events, including industry conferences, regional roadshows, user groups, webinars, and executive briefings, to drive awareness, engagement, and lead generation.
  • Regional Campaign Development: Design and implement field marketing plans tailored to the specific needs of the Americas region. Work closely with the sales team to align on objectives, messaging, and desired outcomes.
  • Sales Enablement: Collaborate with sales teams to create and deliver targeted marketing collateral, tools, and campaigns that help sales reps engage prospects effectively and drive the sales pipeline.
  • Localized Marketing: Adapt global marketing strategies and content for regional markets, ensuring relevance and resonance with local audiences, industries, and customer needs.
• Cross-functional Collaboration:
  • Collaboration with Sales: Partner closely with field sales teams to ensure alignment of field marketing efforts with sales targets, KPIs, and customer acquisition goals.
  • Collaboration with Product and Corporate Marketing: Work with product marketing and corporate marketing teams to ensure that campaigns and messaging align with the broader go-to-market strategy and brand guidelines.
  • Stakeholder Management: Regularly communicate with key stakeholders, including regional sales leaders, to understand local challenges, opportunities, and feedback on marketing effectiveness.
• Lead Generation & Demand Generation:
  • Demand Generation: Support the development and execute demand generation campaigns that drive qualified leads, nurture existing prospects, and convert them into sales opportunities. Working in partnership with Digital Strategy and Performance Marketing teams. 
  • Account-Based Marketing (ABM): Support the development and implementation of  ABM strategies in collaboration with sales to target high-value accounts and increase engagement and conversion within key accounts. Working in partnership with Digital Strategy and Performance Marketing teams. 
• Measurement & Optimization:
  • Campaign Performance: Monitor, track, and report on the effectiveness of field marketing programs. Use data-driven insights to adjust tactics, optimize for higher engagement, and improve ROI. Work closely with a centralized campaign management team.
  • Marketing Analytics: Leverage tools like CRM systems, marketing automation platforms (e.g., Marketo, HubSpot), and analytics platforms to measure campaign impact and report on key metrics (pipeline growth, event attendance, lead conversion, etc.). Work closely with a centralized campaign management team.
• Budget Management: Manage field marketing budgets for regional programs and events, ensuring cost-effective and efficient execution of campaigns.

Qualifications/Experience 

• Experience:
  • 5 years of experience in field marketing or demand generation in a B2B SaaS or technology company.
  • Strong background in event marketing, including trade shows, webinars, and regional events.
  • Proven experience executing and optimizing regional marketing programs, demand generation, and account-based marketing strategies.
• Skills:
  • Project Management: Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
  • Sales Collaboration: Experience working directly with sales teams to align marketing efforts with sales goals and drive measurable results.
  • Analytical Skills: Ability to measure the effectiveness of campaigns and optimize based on key performance indicators (KPIs) such as lead generation, pipeline velocity, and sales conversion.
  • Communication: Excellent verbal and written communication skills, with the ability to develop compelling messaging and influence stakeholders.
  • Marketing Technology: Familiarity with marketing automation tools (e.g., Marketo, HubSpot, Pardot), CRM systems (Salesforce), and analytics platforms.
• Personal Attributes:
  • Self-motivated, can-do attitude, with the ability to work independently, manage competing priorities, and adapt to a rapidly changing environment. 
  • Results-driven with a strong focus on delivering high-impact marketing programs that drive business growth.
  • Collaborative team player who thrives in a fast-paced, dynamic environment.
  • Creative, with a keen understanding of how to tailor messages and campaigns to diverse audiences.

About Brightcove 

Brightcove is a diverse, global team of smart, passionate people who are revolutionizing the way organizations deliver video. We’re hyped up about storytelling, and about helping organizations reach their audiences in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. 

Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and we have built a culture that values authenticity, individual empowerment, excellence and collaboration. This culture enables us to harness the incredible power of video and create an environment where you will want to grow, stay and thrive. Bottom line: We take our video seriously, and we take great pride in doing it as #oneteam.

WORKING AT BRIGHTCOVE 

We strive to provide our employees with an environment where they can do their best work and be their best selves. This includes a focus on our employees’ work experience, actively creating a culture where inclusion and growth are at the center, and hiring, recognizing, promoting employees who are committed to living and breathing these same ideals. We value collaboration, creativity, work/life balance, professional growth and creating an empowering space for open communication. Whether you’re in one of our offices around the world or working remotely you have plenty of opportunities to meet colleagues andcelebrate a variety of personal interests with organized groups and clubs including an Employee Action Committee, Women of Brightcove, Pride of Brightcove, Parents of Brightcove … and more to come!

We recognize that no candidate is perfect and Brightcove would love to have the chance to get to know you. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. Brightcove embraces diversity and seeks candidates who support persons of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply. If you need any accommodations for your interview, please email recruiting@brightcove.com. 

The Brightcove Privacy Policy explains the processing and purposes of any personal information.

BC21160

BetterCloud 

Director of Demand Generation

Remote, US 

BetterCloud is the market leader for SaaS Operations, enabling IT professionals to transform their employee experience, maximize operational and spend efficiency, and centralize data protection. With no-code automation enabling zero touch workflows, thousands of forward-thinking organizations like Global Payments, DraftKings, and CloudFactory now rely on BetterCloud to automate processes and policies across their cloud application portfolio.

With 10+ years experience pioneering the SaaS Operations movement, BetterCloud now serves the world’s largest community of SaaSOps experts. As host of Altitude, the industry’s leading SaaSOps event and publisher of The State of SaaSOps Report, the category’s definitive market research, BetterCloud is recognized by customers (G2) and leading analyst firms (Gartner and Forrester) as the market leader in SaaS Operations Management. BetterCloud is backed, among others, by some of the best technology investors Vista Equity Partners, Warburg Pincus, Bain Capital, and Accel. 

In this role, you will be responsible for generating demand for our sales organization across all stages of the customer journey (net new sales and upsell / cross-sell). While we have traditionally used a mix of content, SEO, digital advertising, email marketing, online events, and select in-person events to generate demand, we want you to come on board, take stock of where we are today, and define and execute your own strategy. 

A successful candidate will be results-driven, and comfortable with both the analytical and creative sides of marketing. They will have experience with strategy, execution, performance analysis and optimization across all stages of the demand generation funnel, and will need to be comfortable rolling up their sleeves to get hands-on with demand generation programs. This position will report to our Chief Marketing Officer.

Responsibilities

• Own key business metrics including leads, lead quality, MQLs, SQLs, Opportunity Creation, and Pipeline Generated and work across the marketing organization and with sales to influence performance against these metrics
• Lead the demand gen team in development, execution and optimization of all lead generation, nurturing and paid customer acquisition campaigns across all funnel stages
• Own demand generation relationship with sales leaders, forging strong communication and service level agreements (SLAs) between marketing and sales
• Develop quarterly demand generation plans, oversee campaign development, forecast outcomes and present to senior management
• Demonstrate a strong understanding of key SaaS business metrics, and use those metrics to set target CPA thresholds; experiment with new channels, techniques, and messaging to maximize ROI on paid marketing spend
• Own all online marketing efforts to the extent we employ them, including SEO, paid search, paid social, display, retargeting, and other paid and organic channels. 

Required

• 8+ years of experience in a B2B demand generation role
• Big picture thinking with meticulous attention to detail; you will need to understand the overall business and marketing strategy, translate that into an acquisition strategy and guide the team through execution
• Deep operational experience in multiple areas of demand generation (email marketing, online advertising, analytics, etc.)
• Management experience within demand generation or other related areas of marketing
• Proven track record of measuring and improving effectiveness of demand generation efforts at each level of the funnel (MQL, SQL, Opportunities, Pipeline), partnering with sales and sales development to improve them, and reporting those results as well as recommendations up to the executive level.

 Recommended

• Experience marketing to IT organizations in a B2B context
• Experience with the Marketo + Salesforce stack 

Salary:

Salary Range: $170,000 - $200,000 

This salary range represents BetterCloud’s good faith and reasonable estimate of the range of possible compensation for this role at the time of posting, and BetterCloud may ultimately pay more or less than the posted range.  The final salary for this position will be determined in BetterCloud’s sole discretion, consistent with applicable law, and based on a variety of factors, including but not limited to the employee’s work experience, skills, and qualifications for the role, as well as the needs of BetterCloud’s business and other operational considerations.

BetterCloud is an Equal Opportunity Employer, including disabled and vets.

*Remote - Qualified applicants based on most states of the U.S.A. are eligible for this position. Note that there are a number of states from which this position cannot be held.

About OffSec

Founded in 2007 by the creators of Kali Linux, OffSec (formerly known as Offensive Security) is the leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners. OffSec’s distinct pedagogy and practical, hands-on learning help organizations fill the infosec talent gap by training their teams on today’s most critical skills.

Become a part of our global presence and work from anywhere.With team members in over 40 countries, we believe in inspiring people of all backgrounds and communities. The OffSec team is composed of diverse, internationally published authors, conference speakers, and seasoned information technology professionals from both the private sector and governments worldwide.

Excited about our mission and what we do? Apply and join us!

About the Job

Reporting to the Chief Revenue Officer (CRO), the SVP of Marketing will lead OffSec’s global marketing organization, driving strategies and execution across enterprise and consumer audiences. This critical role will focus on scaling the company’s marketing efforts in alignment with its growth trajectory, targeting both mature and emerging markets. The SVP will be responsible for demand generation, customer acquisition, product marketing, field and partner marketing, brand building, and community engagement. The ideal candidate will have the leadership experience and hands-on approach to guide the marketing function and ensure it matures into a world-class operation, with the potential to evolve into a Chief Marketing Officer (CMO) role.

Duties and responsibilities

Demand Generation and B2B Customer Acquisition

• Demand Generation:
• Design and execute a comprehensive, global B2B demand generation strategy targeting enterprise customers, focusing on building a high-quality sales pipeline.
• Develop account-based marketing (ABM) campaigns to engage and convert key enterprise accounts.
• Leverage data and analytics to measure campaign performance and continuously optimize for conversion rates and return on investment.
• B2B Customer Acquisition:
• Build and implement innovative strategies to attract and acquire enterprise customers in cybersecurity, government, and education sectors.
• Collaborate with Sales to align on ICP (Ideal Customer Profile) targeting, lead scoring, and pipeline generation goals.
• Enhance the marketing-sales handoff process to ensure seamless conversion from marketing-qualified leads (MQLs) to sales-qualified leads (SQLs).

Product Marketing

• Develop and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with company goals.
• Create compelling value propositions, messaging, and positioning that resonate with both B2B and B2C audiences.
• Build a robust competitive analysis framework to identify market trends, customer needs, and differentiators.
• Equip the Sales and Customer Success teams with high-quality enablement materials, including product overviews, ROI calculators, case studies, and presentations.
• Serve as a liaison between Product, Content, Sales, and Marketing to ensure consistent communication of customer feedback and market insights.

Field and Partner Marketing

• Field Marketing:
• Develop regional marketing strategies to support field teams in key geographies, including localized campaigns, events, and account-specific initiatives.
• Organize and execute industry events, trade shows, and OffSec-hosted webinars to enhance brand visibility and drive engagement.
• Partner Marketing:
• Collaborate with channel and technology partners to co-develop marketing strategies that expand reach and drive joint revenue opportunities.
• Build scalable co-marketing programs with partners, including joint webinars, events, and demand-generation campaigns.

Brand Building and Thought Leadership

• Strengthen OffSec’s brand as a leader in cybersecurity training and thought leadership.
• Elevate the brand’s emotional resonance with enterprise, government, education, and individual audiences globally.
• Lead PR efforts to amplify OffSec’s voice among cybersecurity practitioners and business decision-makers.

Customer Acquisition and Optimization

• Drive customer acquisition and web traffic for B2C and B2B sales through ad optimization, SEO/SEM, and funnel conversion strategies.
• Leverage analytics tools to test, measure, and optimize marketing initiatives.
• Develop and execute campaigns that drive measurable growth in new customer acquisition and expand lifetime value (LTV).

Community Engagement

• Build and engage OffSec’s passionate, global user community through events, campaigns, and digital experiences.
• Develop programs to foster customer advocacy and loyalty, leveraging the strength of OffSec’s brand.

Team Leadership and Development

• Recruit, develop, and retain a high-performing marketing team.
• Foster a culture of accountability, creativity, and data-driven decision-making.

Qualifications

Experience

• 10+ years of marketing leadership experience, with a strong focus on enterprise B2B marketing, demand generation, and customer acquisition.
• Proven ability to scale growth-stage companies from $100M to $300M, preferably in private equity-backed environments.
• Experience with SaaS, managing the customer lifecycle, and marketing to B2B and B2C audiences.
• Track record of working in a private equity-backed company focusing on strong EBITDA growth.
• Expertise in field and partner marketing, including co-marketing initiatives.
• Demonstrated success in developing and launching product marketing strategies and programs.

Technical and Strategic Expertise

• Deep knowledge of B2B demand generation, ABM, and the use of marketing automation tools (e.g., Marketo, HubSpot, Salesforce).
• Proficiency in analytics-driven marketing, funnel optimization, and ad performance tracking.
• Familiarity with leveraging third-party research firms (e.g., Gartner, Forrester) to enhance brand credibility.
• Cybersecurity and training/education experience preferred, but not required 

Leadership

• A strategic thinker with hands-on execution skills and the ability to lead from the front.
• Experience managing and inspiring distributed teams in a fast-paced, entrepreneurial environment.

Other Attributes

• Exceptional written and verbal communication skills.
• Strong interpersonal skills with a collaborative mindset.
• Passion for building communities and engaging with a global user base.

Why Join OffSec?

OffSec is a market-leading cybersecurity training and certification company, with a unique blend of enterprise and direct-to-consumer businesses. The company is poised for tremendous growth and offers the opportunity to shape its marketing function into a best-in-class operation. As SVP of Marketing, you will play a pivotal role in scaling the company to new heights and expanding its impact worldwide.

Working conditions

This role is a full-time salaried position. Work hours for this position are flexible and will be performed from a home office.

Direct reports

This position will have multiple direct reports.

EEO

OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

GitLab is an open-core software company that develops the most comprehensive DevSecOps Platform used by more than 100,000 organizations. Our mission makes it clear that we believe in a world where everyone can contribute. We make that possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.

The Area Sales Manager (ASM) role is vital in all of our territory selling markets. As the ASM, you will lead a dynamic sales team and help GitLab surpass our growth goals. Reporting to the Area Vice President, you will be responsible for hiring, developing, and leading a high-performing team of Account Executives to meet and exceed sales goals. The right candidate is truly passionate about open-source software and has a proven track record to talk about! This is an exciting opportunity to influence GitLab’s overall success and growth unequivocally.

Area Sales Manager Responsibilities

• Works closely with the VP, Commercial to develop and operationalize strategies for new customer acquisition
• Focuses on selling into new customer accounts within the Mid Market segment which has between 100 and 4000 employees globally
• Develops and executes strategies focused on expanding the client base within the territory
• Recruits and hires top talent onto the team and also invests time weekly to build and engage a pipeline of top talent for potential future hires
• Manages a team of Account Executives; fosters a successful and positive team environment
• Responsible for maintaining and growing accounts within the territory and converting new accounts at acceptable margins
• Accurately forecasts bookings by territory and prioritizes time accordingly
• Effectively engages Channels, Customer Success, Marketing, and Sales resources during the sales process as necessary
• Maintains close contact with assigned accounts by establishing strong relationships with key decision-makers. Develops and maintains a strong executive call plan and relationship with the CXOs & Program level leaders for the account set.
• Utilizes advanced offering knowledge and understanding of the customer’s business to develop customized proposals

Area Sales Manager Requirements

• Demonstrated progressive sales leadership experience; demonstrated progressive experience in leadership roles.
• Consistently achieved bookings targets >$10m in IACV.
• Demonstrated progressive experience leading field sales teams using the MEDDPICC or similar sales methodology.
• Experience repeatably selling multi-million dollar deals to Fortune 500 companies as an individual contributor and as a sales leader
• Proven track record of meeting or exceeding performance objectives (revenue targets, pipeline targets, etc.)
• Experience utilizing CRM systems and marketing automation systems (such as Salesforce, Clari, Marketo, etc).
• Ability to exercise effective judgment, sensitivity, and creativity to changing needs and situations; ability to handle a fast-paced environment and challenging workload
• Strong relationship-building and negotiation skills
• Strong presentation skills; Executive level communication skills (both written and verbal)
• Experience with coaching and developing Sales reps and managers
• Proven track record of selling and coaching account executives to sell into new customer accounts
• Ability to travel as needed
• You share our values and work in accordance with those values.
• Leadership at GitLab

About GitLab

GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.

We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.

Top 10 Reasons to Work for GitLab:

1. Mission: Everyone can contribute
2. Results: Fast growth, ambitious vision
3. Flexible Work Hours: Plan your day so you are there for other people & have time for personal interests
4. Transparency: Over 2,000 webpages in GitLab handbook, GitLab Unfiltered YouTube channel
5. Iteration: Empower people to be effective & have an impact, Merge Request rate, We dogfood our own product, Directly responsible individuals
6. Diversity, Inclusion & Belonging: A focus on gender parity, Team Member Resource Groups, other initiatives
7. Collaboration: Kindness, saying thanks, intentionally organize informal communication, no ego
8. Total Rewards: Competitive market rates for compensation, Equity compensation, global benefits (inclusive of office equipment)
9. Work/Life Harmony: Flexible workday, Family and Friends days
10. Remote Done Right: One of the world's largest all-remote companies, prolific inventor of remote best practices

See our culture page for more!

Work remotely from anywhere in the world. Curious to see what that looks like? Check out our remote manifesto and guides.

#LI-BC2

This position is remote and due to the nature of the customers and team you will be supporting we are only considering candidates in Singapore and who are Permanent Residents Or Citizens. Candidates outside of these locations will NOT be considered. 

GitLab is an open-core software company that develops the most comprehensive DevSecOps Platform used by more than 100,000 organizations. Our mission makes it clear that we believe in a world where everyone can contribute. We make that possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.

The Area Sales Manager (ASM) role is vital in all of our territory selling markets. As the ASM, you will lead a dynamic Commercial Sales Team across ASEAN and help GitLab surpass our growth goals. Reporting to the Director, you will be responsible for hiring, developing, and leading a high-performing team Commercial Account Executives to meet and exceed sales goals. The right candidate is truly passionate about open-source software and has a proven track record to talk about! This is an exciting opportunity to influence GitLab’s overall success and growth unequivocally.

Area Sales Manager Responsibilities

• Works closely with the Director, Commercial to develop and operationalize strategies for new customer acquisition
• Focuses on selling into new customer accounts within the Commercial segments across our ASEAN countries which has between 100 and 4000 employees globally
• Develops and executes strategies focused on expanding the client base within the territory
• Recruits and hires top talent onto the team and also invests time weekly to build and engage a pipeline of top talent for potential future hires
• Manages a team of Account Executives; fosters a successful and positive team environment
• Responsible for maintaining and growing accounts within the territory and converting new accounts at acceptable margins
• Accurately forecasts bookings by territory and prioritizes time accordingly
• Effectively engages Channels, Customer Success, Marketing, and Sales resources during the sales process as necessary
• Maintains close contact with assigned accounts by establishing strong relationships with key decision-makers. Develops and maintains a strong executive call plan and relationship with the CXOs & Program level leaders for the account set.
• Utilizes advanced offering knowledge and understanding of the customer’s business to develop customized proposals

Area Sales Manager Requirements

• Demonstrated progressive sales leadership experience; demonstrated progressive experience in leadership roles.
• Consistently achieved bookings targets >$10m in IACV.
• Demonstrated progressive experience leading field sales teams using the MEDDPICC or Challenger sales methodology.
• Experience repeatably selling multi-million dollar deals to Fortune 500 companies as an individual contributor and as a sales leader
• Proven track record of meeting or exceeding performance objectives (revenue targets, pipeline targets, etc.)
• Experience utilizing CRM systems and marketing automation systems (such as Salesforce, Clari, Marketo, etc).
• Ability to exercise effective judgment, sensitivity, and creativity to changing needs and situations; ability to handle a fast-paced environment and challenging workload
• Strong relationship-building and negotiation skills
• Strong presentation skills; Executive level communication skills (both written and verbal)
• Experience with coaching and developing Sales reps and managers
• Proven track record of selling and coaching account executives to sell into new customer accounts
• Ability to travel as needed
• You share our values and work in accordance with those values.
• Leadership at GitLab

Performance Indicators

Sales KPIs

About GitLab

GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.

We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.

Top 10 Reasons to Work for GitLab:

1. Mission: Everyone can contribute
2. Results: Fast growth, ambitious vision
3. Flexible Work Hours: Plan your day so you are there for other people & have time for personal interests
4. Transparency: Over 2,000 webpages in GitLab handbook, GitLab Unfiltered YouTube channel
5. Iteration: Empower people to be effective & have an impact, Merge Request rate, We dogfood our own product, Directly responsible individuals
6. Diversity, Inclusion & Belonging: A focus on gender parity, Team Member Resource Groups, other initiatives
7. Collaboration: Kindness, saying thanks, intentionally organize informal communication, no ego
8. Total Rewards: Competitive market rates for compensation, Equity compensation, global benefits (inclusive of office equipment)
9. Work/Life Harmony: Flexible workday, Family and Friends days
10. Remote Done Right: One of the world's largest all-remote companies, prolific inventor of remote best practices

See our culture page for more!

#LI-YP1

Amperity is more than just the leading customer data platform — THE PEOPLE bring energy, smarts, and experience from all different backgrounds, reflecting our commitment to diversity, equity, and inclusion. THE TECHNOLOGY is multi-patented, AI-powered customer data management software that we invented to help solve problems that have been frustrating consumer brands for years. THE OPPORTUNITY is to hitch your career to a rocket ship. We're addressing a critical market need: helping hundreds of leading brands make sense of massive amounts of transactional and engagement data so that they can understand their customers and provide experiences that delight while boosting revenue and moving the business metrics that matter. Come help us make it happen!

The Role

We are looking for a motivated Revenue Operations Analyst to support our GTM (Go-to-Market) operations across multiple teams, with a focus on sales and marketing operations. This role is ideal for someone with 3+ years of experience who is of revenue operations and is excited about developing their skills alongside a team of experienced leaders. You will report to the Sr. Director of GTM; Revenue Operations.

Interesting Problems

• Support the GTM revenue operations team by assisting in the execution of daily responsibilities across all channels.
• Oversee evaluation of inbound requests from partners.
• Maintain reports and dashboards to provide applicable insights for Sales, Marketing, and Customer Success teams.
• Help manage data integrity and accuracy within the CRM and marketing automation platforms.
• Collaborate with marketing to track campaign performance, lead generation, and funnel metrics.
• Work with other teams to improve operational efficiency and agreement across all GTM functions.
• Support daily administration of Marketo including program creation, audience segmentation, email marketing, list imports, and database hygiene.
• Support daily MarTech operations and data flow into internal systems like Salesforce.
• Ensure accuracy of important system processes including lead scoring, lead routing, privacy compliance, UTM tracking, and data syncs between sales and marketing technologies.
• Contribute to ad hoc projects related to overall revenue operations..

About You

• 3+ years of experience in Revenue Operations, Sales Operations, Marketing Operations, or a related role.
• Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Drift, 6Sense, Bizible, Outreach, or Marketo).
• 1+ years of Tableau experience
• Excel and report-building skills, with a desire to grow in data reporting.
• Interest in learning about broader GTM operations, including marketing ops, sales ops, customer success ops, and business process optimization.
• Willingness to present to internal and external partners.
• Bachelor’s degree or equivalent experience.

Remote Available

Amperity has offices in Seattle, WA and New York, NY or we have the opportunity to hire remotely in CA, CO, FL, GA, IL, IN, MA, MN, NJ, OH, OR, TX.

Compensation

Base Salary:  $74,000 - $100,000.Within our pay range, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training. 

Cash Incentives:Cash incentives are also available.

Stock Options: The opportunity for ownership is an exciting part of Amperity’s total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position.

Benefits

We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. For more details on our benefits, please see our US Benefits & Perks Guide.

Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, and reproductive health choices), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as someone with a disability, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

The Basics:

Tanium is looking for a Marketing Program Manager to assist in the strategy and management of a variety of integrated campaign types across North America. This role is responsible for executing, maintaining, and analyzing the success of hosted and third-party events, resulting in pipeline generation and acceleration across all segments.

The ideal candidate will be passionate about event marketing with strengths in strategizing and building impactful campaigns. Your day-to-day will include the support and execution of various marketing initiatives, process improvements, and enablement.

What you’ll do:

• Develop strategies and programs to support the customer journey, from top of funnel brand awareness campaigns to customer retention activities
• Execute “Always on” campaigns, working cross-functionally with product marketing and technical teams to ensure content is refreshed to align with Tanium’s latest and greatest initiatives
• Collaborate closely with our dynamic regional marketing team to own the logistics and execution of regional tradeshows, increasing our presence and ROI with creative targeted promotional and onsite strategies
• Ensure team-wide enablement assets are maintained with the latest information and process guidelines
• Aggregate data and anecdotal insights to present on event performance against the goals set, continuously improving programs by suggesting new iterations and strategies
• Work with vendors to negotiate NAM-wide, multi-event contracts & deliverables and onboard new vendors by following our internal processes
• Track programmatic spend to ensure we stay within budget with an emphasis on ROI

We’re looking for someone with:

• Someone with strong program management skills, experienced in executing multiple marketing programs and initiatives at once, in a fast-paced, deadline-intensive environment.
• Takes the initiative to evaluate program effectiveness and look for ways to drive efficiencies in the deliverables & processes
• Demonstrates cross-functional leadership in driving urgency to ensure programs are launched in a timely manner and executed with precision
• Has an analytical mindset, enjoys “being in the weeds” of the MarTech stack, and is proficient in Marketo, Swoogo, and Salesforce.
• 3-5 years developing and executing marketing events and strategic programs
• BA or BS in marketing, communications, advertising or related field

About Tanium 

Tanium delivers the industry's only true real-time cloud-based endpoint management and security offering. Its converged endpoint management (XEM) platform is real-time, seamless, and autonomous, allowing security-conscious organizations to break down silos between IT and Security operations that results in reduced complexity, cost, and risk. Securing more than 32M endpoints around the world, Tanium's customers include Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military. It also partners with the world's biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments. Tanium has been named to the Forbes Cloud 100 list for nine consecutive years and ranks on the Fortune 100 Best Companies to Work For. For more information on The Power of Certainty™, visitwww.tanium.comand follow us onLinkedIn andX. 

On a mission. Together. 

At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.   

We are an organization with stakeholders around the world and it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things. 

Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.   

What you’ll get

The annual base salary range for this full-time position is $70,000 to $210,000. This range is an estimate for what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience.

In addition to an annual base salary, team members will receive equity awards and a generous benefits package consisting of medical, dental and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits.

For more information on how Tanium processes your personal data, please see our Privacy Policy

About Invoca:

Invoca is the industry leader and innovator in AI and machine learning-powered Conversation Intelligence. With over 400 employees, 2,000+ customers, and $100M in revenue, there are tremendous opportunities to continue growing the business. We are building a world-class SaaS company and have raised over $184M from leading venture capitalists including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.

About the Role:

The Marketing Revenue Operations Manager will be a strategic and operational partner to the marketing organization, particularly the VP of Demand Generation. You will bring a balance of operational expertise, technical skills, and analytical capabilities to design and implement processes that drive efficiency and enable marketing success. This role is critical in ensuring the smooth operation of demand generation activities and supporting data-driven decision-making. This role will report directly to the Senior Director of Revenue Process and Technology

You Will:

Operational Leadership

• Develop and implement scalable marketing and demand generation processes to drive growth.
• Collaborate with Marketing/Demand Generation and RevTech stakeholders to gather priorities and business requirements, assess needs, and recommend, develop, and implement tailored operational solutions and tools.
• Oversee Campaign Desk Operations to ensure efficient execution of campaigns and alignment with demand generation goals.
• Collaborate with demand generation teams to execute multi-channel campaigns.
• Build and test marketing automation workflows (e.g., nurture campaigns, email sequences).
• Implement and monitor A/B testing for email and landing page optimization.
• Support account-based marketing (ABM) efforts by aligning data, technology, and reporting.
• • Optimize top-of-funnel processes, including lead scoring, qualification, and routing, ensuring seamless lead flow from acquisition to pipeline creation.
• Monitor lead flow and conversion rates to identify bottlenecks and areas for improvement.
• • Work closely with Revenue Operations to ensure alignment on data, processes, and tools.

Technical Expertise

• Own and manage the marketing automation platform (Marketo required) and collaborate with the RevTech team to maintain seamless integrations between marketing tools and CRM.
• Partner with the Marketing/Demand Gen team and RevTech stakeholders to assess, recommend, and operationalize the Marketing SaaS/Tech stack to meet department objectives.
• Translate business requirements into operational and technical solutions to streamline workflows and automate processes.

Data and Analytics

• Build and implement a data-driven lead scoring model to prioritize leads with the highest purchase intent.
• Create reports and dashboards to monitor activity, KPIs, and performance metrics, including last-touch attribution.
• Collaborate with the Revenue Analytics & Insights team to analyze campaign performance, lead flow, and pipeline contribution to provide actionable insights.

Optimization and Innovation

• Analyze current processes and tools, identifying opportunities for improvement and automation.
• Partner with stakeholders to identify gaps and implement innovative solutions to support marketing and demand generation goals.
• Regularly evaluate and optimize the marketing tech stack to enhance team efficiency and campaign impact.

You Have:

• 4-7 years of marketing operations experience, ideally within a B2B SaaS company 
• Proficiency with CRM Systems (Salesforce required) and Marketing Automation tools (i.e. Marketo (required), Marketing Cloud, HubSpot)  

Advanced skills with Microsoft Excel/Google Sheets, PowerPoint/Google Slides  

• Strong problem-solving skills with a passion for identifying and solving complex operational challenges.
• Excellent communication and interpersonal skills, with the ability to build strong cross-functional relationships; had demonstrated success in delivering results working x-functionally. 
• Highly organized and detail-oriented, with a demonstrated ability to prioritize and manage multiple projects in a fast-paced environment.
• Self-starter who is adaptable, flexible, and thrives in ambiguity and a fast pace environment.
• Strong written and verbal communication and presentation skills
• Strategic, analytical thinker with strong business acumen
• Strong work ethic with a “get stuff done” mentality 

Nice to have: Experience with data visualization tools (i.e. Looker, Tableau, Anaplan)

• Nice to have: Knowledge of working with project management tools (i.e. Asana, Monday.com, Trello, Confluence) 

Salary, Benefits & Perks:

Teammates begin receiving benefits on the first day of the month following or coinciding with one month of employment. Offerings include:

• Paid Time Off -Invoca encourages a work-life balance for our employees. We have an outstanding PTO policy starting at 20 days off for all full-time employees. We also offer 15 paid holidays, 10 days of Compassionate Leave, days of volunteer time, and more.
• Healthcare -Invoca offers a healthcare program that includes medical, dental, and vision coverage. There are multiple plan options to choose from. You can make the best choice for yourself, your partner, and your family.
• Retirement - Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%.
• Stock options - All employees are invited to ownership in Invoca through stock options.
• Employee Assistance Program -Invoca offers well-being support on issues ranging from personal matters to everyday-life topics through the WorkLifeMatters program.
• Paid Family Leave -Invoca offers up to 6 weeks of 100% paid leave for baby bonding, adoption, and caring for family members.
• Paid Medical Leave - Invoca offers up to 12 weeks of 100% paid leave for childbirth and medical needs.
• Sabbatical -We thank our long-term team members with an additional week of PTO and a bonus after 7 years of service.
• Wellness Subsidy - Invoca provides a wellness subsidy applicable to a gym membership, fitness classes, and more.
• Position Base Range - $95,000.00 - $135,000.00 Salary Range / plus bonus potential

  This role is remote and open to candidates located in the United States and Canada. Please note that we are unable to provide visa sponsorship for this position.

DEI Statement

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal-opportunity workplace.

#LI-Remote

The Role:Imagine selling a solution that will predict for your customers (with an 85% accuracy) who is going to buy, what they’ll buy and when.  This role will be an instrumental player in helping grow 6sense’s footprint in the Financial Services vertical, one of our fastest growing markets. We will trust you to evangelize 6sense, run your business like a CEO, and consistently exceed quarterly and annual targets.  This is not your average start-up; you’ll be closing large deals.  And you’ll be rewarded very well for doing so.  

The Fit:The Vertical team is newer to 6sense so you can get into a greenfield territory within an established and proven company.  We’re looking for people who not only have passion for fundamentally changing the way companies do business, but also have industry insight and can help accelerate the success we have selling into Financial Services 

Here are the traits you exhibit:  

• Intrinsic drive to be successful, love to win – You’ll take the initiative to figure it out, and are motivated to do your absolute best work. (That’s why you’ve ended up at top across your career.)  
• Clear, succinct communicator – Using your customer’s language, you’ll help them clearly understand the value 6sense delivers  
• Technical expertise – You’ll demonstrate and speak tohow6sense drives success  
• Innately curious – You’ll know your buyer, their business, and what 6sense means to their success  
• Empathetic listener – You’ll listen more than you talk. And, you really get what they mean.   
• Collaborate and win as a team – You’ll compete, but above that you’ll collaborate, you’ll share what is working, you’ll help the team win, you’ll take on projects outside of closing deals.  

Minimum Requirements:  

• 5+ years of quota carrying software or technology sales, closing complex sales cycles  
• Consistent track record of over-achieving quota (top 10-20% of company)  
• Experience closing transactions >$250k ACV to line of business executives  

Preferred Requirements:  

• 2+ years selling into Financial Services or adjacent industries  
• Experience selling to Enterprise CMOs, VPs Demand Gen, Marketing Operations, Sales leaders  
• Experience selling to Enterprise Marketing & Sales leaders  
• Experience closing $1M+ transactions  
• Familiarity with marketing tech stack (Marketo, Eloqua), b2b publishers/media, data providers 
• Strong and demonstrated written and verbal communications skills  
• Ability to work in a fast-paced, team environment  
• 4-year BA/BS degree or equivalent practical experience  
• Strong C-level customer references 

Base Salary Range: $102,000 to $156,000. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). #LI-remote

Notice of Collection and Use of Personal Information for California Residents:California Recruitment Privacy Notice and Policy

Overview:

Signifyd is looking for an analytical and detail-orientedSenior Marketing Operations Manager responsible for owning end-to-end functions ranging from System Administration and Strategy/Planning to Campaign Execution. 

The right candidate will have had success and experience driving forward marketing campaign strategies, process optimization and automation, and marketing tech stack management. This person should also possess the skillset to administer a full suite of Marketing tools.

In this role, the ideal candidate will refine top-of-funnel processes (campaign execution, lead prioritization/scoring, process documentation, data hygiene, self-serve program development, training, etc.). This person will also maintain key MarTech platforms, including Marketo, 6sense, and Bizible, ensuring these tools are leveraged, maintained, and optimized for our GTM teams. Lastly, we’re looking for someone who can also collaborate within the overall RevOps organization, including our RevTech team, on improving Go-To-Market (GTM) data, tools, systems, and insights.

Key Responsibilities

Strategy & Planning:

• Partner with the global Marketing & Sales team to advance strategic initiatives and Objectives and Key Results (OKRs), including campaign tracking, lead scoring/routing, multi-touch attribution tracking, Account-Based Marketing (ABM) programs, and dynamic account prioritization.
• Work as a strategic consultant and partner to the marketing team to define business challenges/gaps and scope projects to address these.
• Work to future-proof our marketing function by improving working methods, creating efficiency/scale, and challenging the status quo. 

Process Rollout, Improvement, & Maintenance:

• Oversee the operational aspects of campaign planning, execution, and measurement. Roll up your sleeves to keep day-to-day tasks and deliverables on track.
• Design and deploy processes that allow the broader Marketing and GTM team to be self-sufficient in creating/managing repeatable and scalable marketing campaigns.
• Collaborate with Marketing, Partnerships, and Sales teams on the development of Intent and Targeting strategies powered by 6sense.
• Develop and document Marketing and RevOps processes and best practices, supporting internal stakeholders with ongoing training and enablement.
• Provide general Marketing and RevOps support (e.g. list imports, data hygiene projects, email and form testing, etc.).

Tools & Systems Management:

• Administer tools and systems changes to facilitate process automation and improvements that enhance GTM efficiency.
• Architect and configure Marketo and other tools to support effective campaign execution/tracking and lead scoring/routing processes to drive pipeline growth.
• Create documentation and enablement collateral on key marketing tools and systems.
• Support vendor management, including renewals/upgrades/downgrades and keeping up-to-date on the latest marketing tools that can be incorporated into existing GTM processes and customer journeys.

Data Management, Reporting, & Analytics

• Maintain a healthy database by running data hygiene initiatives, automation audits, lead and asset management, etc.
• Minimize “bad data” leads entering Marketo and Salesforce through maintenance of filters and controls (e.g. email checks, data scrubs).
• Perform ad hoc system analysis and troubleshooting to ensure each platform is operating properly and no errors are taking place behind the scenes.
• Handle ad hoc inbound requests and tickets to support the marketing team's GTM strategies.

Required Qualifications 

• Bachelor’s degree in Business, Marketing, or a related field. 
• 5+ years of experience in Marketing Operations, with 3 years experience administering marketing tools and systems.
• Advanced knowledge of a modern marketing tech stack, including marketing automation (Marketo certification strongly preferred) and Salesforce.
• Experience with Bizible, 6sense, LeanData, etc. is strongly preferred.
• Highly organized project manager who can balance multiple priorities and deadlines, both independently and as part of a team. 
• Experience with Project Management tools like Jira or Monday.com is a plus.
• Experience supporting a global marketing team with EMEA and LATAM partners
• Ability to translate high-level GTM strategies into system and process requirements.
• Team-first mentality with experience working cross-functionally with Marketing, Partnerships, Sales,, Finance, and Legal teams.
• Strong verbal and written communication skills.
• Passionate about Marketing/Revenue Operations and staying current with industry trends.
• Thorough understanding of the B2B sales process.

#LI-Remote

Benefits in our US offices:

• Discretionary Time Off Policy (Unlimited!)
• 401K Match
• Stock Options
• Annual Performance Bonus or Commissions
• Paid Parental Leave (12 weeks)
• On-Demand Therapy for all employees & their dependents
• Dedicated learning budget through Learnerbly
• Health Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Account (FSA)
• Short Term and Long Term Disability Insurance
• Life Insurance
• Company Social Events
• Signifyd Swag

We want to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

The Senior ABM & Campaigns Manager will manage all aspects of the campaigns from inception to launch, optimization, and ROI reporting. This role is pivotal in driving our marketing efforts towards targeted accounts, aligning closely with revenue objectives to maximize revenue generation and customer acquisition. The ideal candidate will possess a strong blend of strategic thinking, creative problem-solving, and hands-on execution skills. You will frequently collaborate with content marketing, digital,  field marketing, and sales to identify campaign opportunities, support regional campaigns, and deliver strategic ABM plays. 

Key Responsibilities 

• Lead the end-to-end planning, execution, and optimization of multi-channel ABM campaigns leveraging marketing technology platforms. Monitor campaign performance in real-time, conduct A/B testing, and iterate strategies for continuous improvement.
• Establish key performance indicators (KPIs) to measure the effectiveness of ABM initiatives. Track, analyze, and report on campaign performance, pipeline impact, and ROI to stakeholders regularly. 
• Define account tiering and execute 1:many,  1:1 and 1: few ABM campaigns accordingly that drive target account engagement and contribute to quarterly and annual influenced pipeline goals.
• Continually measure, monitor, and drive improvement in program approaches; employ industry best practices and look for opportunities to increase the effectiveness and efficiency of the ABM program.
• Leverage multiple sources of intent and 1st party data to fuel campaign decision-making and define tactical approach. 
• Collaborate with field marketing to develop campaigns that take advantage of opportunities surfaced by sales and channels, including one-off prospecting campaigns, ABM, and integrated omnichannel campaigns.
• Analyze campaign data via 6Sense, marketing automation, Salesforce, and similar platforms. 
• Capture and document campaign requirements and project plans, supplying to internal marketing and external partner audiences.
• Project manage the development of messaging, creative, content, and other necessary assets for digital campaign execution.
• Manage campaign tactics, including display advertising, direct mail, social, video, nurture, and influencer marketing to support campaign goals.
• Work with Revenue Operations to create and manage email campaigns, including but not limited to HTML builds, proofreading, abiding by brand guidelines, and email testing across multiple surfaces.
• Ensure all marketing campaigns are delivered on time, within budget, and meet or exceed benchmark KPIs.
• Strive for continuous improvement in campaign effectiveness.
• Work with field marketing and Sales to strategically prioritize and group accounts and revenue goals for ABM campaigns according to opportunity, buyer need, persona, solution, and buying cycle.
• Report campaign results (KPIs, ROI) to senior management, explaining variances and recommending future campaign optimizations.

Requirements:

• Experience building campaigns for strategic segments. 
• Five or more years of experience in the tech industry in a digital marketing or field marketing role with at least 3-5 years of experience running ABM plays.
• High level of familiarity with retailer and ecommerce space.
• Experience with ABM or Market Signal and Intent platforms a plus (e.g. Terminus, Demandbase, 6Sense, Folloze,  Mutiny,  ZoomInfo, Sendoso).
• Extensive experience working on a variety of marketing campaigns from strategy to deployment, including reporting and optimization.
• In-depth, hands-on experience with digital campaigns and marketing automation tools, tactics, processes, and responsibilities; the buyer's journey, ideal customer profiles & buyer personas, marketing technology, strategy, and customer experience. 
• Recent experience with digital marketing channels, including Search and digital advertising. Familiarity with SEO.
• Experience with Google Analytics and BI tools (e.g., Tableau)
• Experience with CRM and automation platforms. SFDC and Marketo are preferred.
• Working knowledge of marketing attribution. 
• Bachelor's degree in Marketing, Digital Marketing or related field. MBA in marketing or strategy is a plus.

Core Competencies

• Excellent verbal, written, and interpersonal skills.
• Customer-focused. Advocate for customer-centric, outcome-driven messaging.
• Continuous learner. Stay current on digital marketing (especially email marketing), best practices, and new developments in the field.
• Take the initiative to identify opportunities and execute within the bounds of corporate and regional budgets.
• Problem solver. Be a digital problem solver – ability to troubleshoot when things do not work as they should.
• Data-driven, focused on KPIs that drive ROI.
• Organized, detail-oriented. Project management and collaboration skills.
• Collaborative team player. Comfortable working in a fast-paced, changing environment. Enjoy contributing to a fun and energetic culture of empathetic and driven people!
• Big picture perspective. Able to apply business acumen to marketing challenges.
• Critical thinker. Good judgment. Able to independently make and support decisions.

#LI-Remote

Benefits in our US offices:

• Discretionary Time Off Policy (Unlimited!)
• 401K Match
• Stock Options
• Annual Performance Bonus or Commissions
• Paid Parental Leave (12 weeks)
• On-Demand Therapy for all employees & their dependents
• Dedicated learning budget through Learnerbly
• Health Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Account (FSA)
• Short Term and Long Term Disability Insurance
• Life Insurance
• Company Social Events
• Signifyd Swag

We want to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

The Role

We are seeking a Marketing Operations Analyst with a strong focus on lead lifecycle reporting and optimization. This role is ideal for a detail-oriented, analytical individual skilled in both strategic and tactical work. You’ll leverage data insights to improve lead management, reporting frameworks, and marketing processes. A key part of the role is to optimize workflows, create transparency in the lead lifecycle, and establish clear, documented processes that support data-driven decisions in a high-growth environment.

Addepar takes a market-based approach to pay. A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York.

The current range for this role is $78,000 - $122,000 + bonus + equity + benefits.  Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits.

What You’ll Do

• Lead Lifecycle Reporting: Build and maintain reporting frameworks for lead lifecycle, focusing on metrics like lead conversion, scoring, routing, and engagement. Track lead performance to spot trends and improvement areas.
• Data Infrastructure & Attribution:Set up a reliable data infrastructure for scalable attribution across marketing and sales. Streamline data processes for accurate reporting and insights.
• Cross-Functional Collaboration:Partner with performance marketing, product marketing, and sales teams to ensure accurate full-funnel lead reporting and provide insights to improve lead generation and management.
• Optimize and Document Lead Processes:Enhance lead lifecycle processes like enrichment, scoring, routing, and conversion rate optimization, working with stakeholders to improve lead quality and funnel efficiency.
• Marketing Tech Stack: Work with Marketing Operations to maintain the marketing tech stack, ensuring smooth integration between platforms like Marketo and Salesforce for reporting and data flow optimization.
• Reporting & Dashboards:Create executive dashboards and reporting systems for lead management visibility, enabling data-driven strategic decisions for leadership.
• Support Automation:Assist in automating marketing and lead management workflows to improve efficiency and scalability, ensuring alignment with business goals and reporting needs.

Who You Are

• Experience: 4+ years of experience in a related role with a Bachelor's degree or equivalent experience or 2+ years with a Master's degree.
• Technical Skills: Strong understanding of lead lifecycle processes, lead scoring, and routing within marketing platforms (e.g., Marketo, Salesforce). Experience with marketing data analysis and reporting is essential.
• Data-Driven: Analytical mindset with a proven ability to track and report on lead performance, identifying key trends and actionable insights.
• Detail-Oriented: Ability to document and maintain clear processes and reporting structures and ensure data accuracy across the marketing funnel.
• Collaborative: Strong interpersonal and communication skills with the ability to work effectively across marketing, sales, and technical teams.
• Adaptable: Comfortable working in a fast-paced, dynamic environment with the ability to prioritize and manage multiple projects at once.

As the Principal Marketing Operations Architect, you'll play a pivotal role within our Revenue Marketing team, ensuring our marketing systems are efficient, data-driven, and ready to scale. Reporting to the Senior Director of Revenue Marketing, you’ll partner closely with Revenue Marketing leadership to strategize and execute operational motions, driving success for our teams.  In this critical role, you’ll work with our external consulting firm to ensure operational excellence across our marketing technology stack, from automation to analytics, driving seamless execution of campaigns that generate impactful results. 

The ideal candidate should possess at least 9+ years of B2B marketing experience, Salesforce & Marketo proficiency, and a strong technical background to optimize campaigns efficiently and contribute to revenue growth at NextRoll.

This role is open in San Francisco, New York City, or USRemotelocations. 

Unsure that you check all the boxes? You should still apply! We’ll review your application for other opportunities. We're always on the lookout for talented people, and we're committed to developing each employee's career, offering over 1,800 training classes every year.

The impact you’ll make:

• Oversee and maintain our marketing automation systems, including but not limited to: Marketo, Salesforce, ZoomInfo, and Lean Data.
• Work closely with the sales team to ensure alignment on lead management processes and handoffs.
• Develop and maintain comprehensive dashboards and reports to monitor and evaluate marketing tech stack performance.
• Partner closely with Sales and Operations to continually improve marketing effectiveness, process scalability, and lead-to-closed won optimization
• Work closely with the wider Revenue Marketing team to strategize and execute campaigns effectively.
• Full ownership over designing and implementing programs that drive improvements to lead quality and conversion rates.
• Manage the integration between marketing automation systems and other essential tools, including CRM platforms.
• Establish and implement best practices for data management and hygiene.
• Monitor, assess, and report on the effectiveness of marketing campaigns.
• Identify and implement improvements in marketing automation processes and systems.

Skills you’ll bring:

• 9+ years of hands-on experience in B2B marketing, with a strong focus on account-based marketing or marketing operations
• Proficiency in marketing systems architecture - including but not limited to lead routing, lead scoring, campaign measurement
• Marketo & Salesforce certified
• Understanding of data synchronization between marketing and sales systems
• Data-oriented: Comfortable with digging deep into the data to provide best-in-class governance, integrity, and accuracy. 
• Reporting: Provide actionable insights into marketing campaign performance to relevant stakeholders.
• Excellent analytical and problem-solving skills.
• Strong project management skills, working cross-functionally to reach goals

Benefits and Perks: 

• Competitive salary and equity
• 100% employee coverage for medical, dental and vision premiums
• Short and long term disability benefits at no cost to the employee
• Basic life and AD&D insurance at no cost to the employee
• 401K Plan (Pre-tax and Roth)
• 4 weeks of paid time off and work/life balance
• Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
• Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
• Join a community of fellow Rollers as a member of one of our Employee Resource Groups 
• Ample opportunities to volunteer with local organizations with NextRoll Gives Back
• For additional benefits not mentioned, visit our Careers page

Additional Information:

Minimum salary of $169,200 to maximum salary of $208,454 + equity + benefits. 

The range provided is NextRoll’s reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors.

About NextRoll:

NextRoll is a marketing technology company delivering products ambitious marketers use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its two business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, AdRoll, a marketing and advertising platform for direct-to-consumer brands. NextRoll is a privately-held, remote friendly company headquartered in San Francisco, CA with additional offices in New York City, Dublin and Sydney. To learn more visit nextroll.com.

We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.  To request reasonable accommodation, contact candidateacommodations@nextroll.com.

Job Description

We seek a seasoned leader for our Global Account-Based Marketing (ABM) initiatives. This pivotal role will help drive customer awareness, engagement, and revenue growth in key accounts around the world. As the Senior Global ABM Manager, you will establish our Global ABM Center of Excellent (CoE).  This function will shape comprehensive ABM strategies to engage high-value accounts and establish the roadmap for maturity of global ABM programs.  You will manage the growth of the program through initiatives including technology adoption, best practices, measurement, and scalable campaign creation, while tracking and reporting on the success of ABM initiatives across stakeholders and executives. You will collaborate closely with cross-functional teams, including Field Marketing & Field ABM, Marketing Operations, Sales, BI and Product, to align ABM efforts with overall business objectives. 

This role requires a strategic thinker with a deep understanding of B2B enterprise marketing and a proven track record of delivering successful global ABM programs. The ideal candidate will be a collaborative, results driven leader who can balance big-picture planning with tactical program management. We invite you to apply for this exciting opportunity to shape the growth of this critical function at Cloudflare.

Locations: San Francisco or Austin 

About the Role

• Establish COE and ABM scalability: Define and implement processes to expand the ABM program globally, including scalable strategy for 1:1, 1:few and 1:many segmentation. Guide best-practice adoption and efficiency in the field through activities including account selection, digital programs, and vertical personalization. 

Develop Playbooks: Develop a comprehensive ABM playbook and digital toolkits with multi-industry themes and scalable personalized programs.  Initiate centralized ABM creative programs on a global scale (e.g. exec welcome kits, holiday programs). Take a leading role in ABM planning, automation, and communication at a global level. Data management and technology: Partner with Marketing Operations and Technology to define the roadmap for ABM-related software ROI maximization, including data enrichment, account insights, and campaign orchestration. Define requirements for MQA funnel and operations. Reporting: Refine KPI and program metric framework. Track program results, measure success, and report performance to stakeholders. Leadership and Collaboration: Lead global business reviews to share learnings, review global best-in-class campaigns, and analyze results. Interface with leadership team and stakeholders across multiple functions to drive alignment for successful ABM execution.

About You

• Accomplished Global ABM Strategist:Demonstrated success in developing and implementing global ABM strategies that drive revenue growth. Adept at using marketing automation to streamline campaigns and enhance account penetration.
• Cross-functional leader: Proven ability to lead cross-functional teams and align them with ABM goals. Strong collaboration and communication skills across departments and geographies. 
• Analytical & results oriented: Ability to leverage data to optimize ABM campaigns and measure performance. Hold yourself and teams accountable for performance. 
• Innovative: In-depth knowledge of emerging ABM trends. Ability to create new programs that align with business priorities and deliver results. 
• Organized: Strong project management skills to prioritize and handle multiple initiatives simultaneously. Outstanding communication skills to collaborate constructively in a fast-paced environment that requires fresh thinking and innovation.

Requirements 

Minimum of 10 years in B2B SaaS Marketing, with over 8 years dedicated to ABM.  Experience in cybersecurity or industry leading ABM programs strongly preferred.  BA/BS in Marketing, Business, Communications, or related fields. In-depth knowledge of ABM tools, technologies, and best practices, including but not limited to ABM platforms (6sense/Demandbase); automation and CRM systems (SFDC, Marketo); reporting (Tableau); and orchestration and personalization tools. Successful marketing experience in planning, developing, executing, and measuring marketing campaigns for B2B tech/SaaS products. Strong understanding of funnel metrics and levers for generating qualified account engagement and accelerating pipeline velocity. Excellent analytical and quantitative skills to interpret data, generate insights, and translate it into actionable changes.

Compensation

Compensation may be adjusted depending on work location.

• For Colorado, Illinois, Maryland and Minnesota based hires: Estimated annual salary of $192,000 - $234,000.
• For New York City, Washington, Washington D.C. and California (excluding Bay Area) based hires: Estimated annual salary of $197,000 - $241,000.
• For Bay Area based hires: Estimated annual salary of $206,000- $252,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave