Edison Partners is seeking an associate to support our Marketing function. The ideal candidate will be a self-starter, strong multi-tasker and a tactical perfectionist with a desire to learn and excel in all areas of Marketing. This position will be hybrid with some travel to the company’s Princeton, NJ office.

PRIMARY RESPONSIBILITIES

Marketing Operations:Own and maintain the marketing database (HubSpot) ensuring ongoing data hygiene and optimization. Coordinate and execute a variety of email campaigns and portfolio communications, tracking and reporting engagement and effectiveness. Maintain marketing dashboard and compile results for inclusion into monthly and quarterly reporting. Maintain multiple contact lists in real-time, ensuring ongoing accuracy. Process website updates in parallel with investment and exit announcements.

Events:Work cross-functionally, providing hands-on support for the planning and production of all in-person and digital events. Coordination and completion of event briefs including objectives, logistics, timelines and goals, used as a blueprint throughout the planning process. Collaborate with and support content marketing manager in the creation of event-related assets and communications.

Miscellaneous:Light design work including image selection and graphical enhancements/formatting for marketing emails, blogs and social posts.

POSITION REQUIREMENTS

• 1-3 years of experience in a B2B marketing function
• Experience planning and executing company/customer events
• Strong organization skills, detail orientation and ability to manage multiple projects with lots of moving parts
• Point person for several internal/external stakeholders and third-party vendors
• Familiarity with HubSpot, Marketo, or the like, as well as any marketing/event/project management apps
• Proficiency with InDesign a strong plus
• Bachelor degree in Marketing, Communications, Business Administration, or related field

ABOUT YOU

• Looking for more than just a job, but a true opportunity to thrive in a dynamic, growth environment with a diverse set of audiences (investment candidates, portfolio companies, limited partners, service providers)
• Energetic and intellectually curious (a learner) with an eye for continuous improvement for firm and yourself
• Strong team player who takes pride in timely and clear communication and seamless coordination
• Whole-brained – can handle process and data related tasks, while able to flex creative muscles, too.
• Willingness to take risks
• Interpersonal & business maturity beyond your years

Learning Technologies Group (LTG) is looking for a Marketing Operations Specialist to join our internal marketing agency. Our new teammate will support the management of campaigns in Pardot for multiple global tech brands.

Fancy joining an agency, internal team or the best of both? If you join us, you will enjoy the variety of an external agency with the relationships enabled by an internal team. We work quickly and things change often – this is a team for the ambitious and curious. If you have experience in B2B marketing automation we could be a great match.

What you’d be doing:

In short, you’d be ensuring that the right messages land with the right people across our Pardot activity. This includes working across a range of automation items such as lists, forms, automated workflows, HTML email and drip programs.

After a bit more info? There’s a lot to cover but here are some of the things you would be doing:

Role responsibilities (not limited to):

• Work within the digital and demand team to manage the backend creation of marketing automation including lists, forms, automated workflows, HTML email and drip programs using Pardot
• Work with Marketing Operations Manager and digital teams to understand each business performance and challenges supporting understanding of digital channels and campaigns
• Rebuild marketing automation elements from one system to another. Support new brand migrations to the central markops team.
• Provide frequent, accurate updates to the database in order to maintain data hygiene
• Create marketing reports and dashboards to illustrate impact on demand generation campaigns
• Support in demand generation activities, such as the upload of third party lists
• Assist in the database maintenance program to ensure all data in the system is clean and up to date
• Liaise with the marketing teams to ensure that customer accounts and sales lead information is current and accurate
• Populate missing information within the database
• Work with middleware to connect systems with non native connectors
• Help to investigate the adoption of new MarTech platforms

To be a great fit for the role, you must have:

• At least 2 years previous experience in a marketing operations role
• Previous experience using automation tools such as Pardot, Hubspot or Marketo - you’ll get a gold star if you have Pardot experience
• A basic understanding of HTML and email templates
• Previous experience using a CRM such as Salesforce
• Excellent verbal and written communication
• Previous experience working in a busy Marketing team
• Excellent computer literacy with moderate excel skills
• A strong desire to learn and ability to adapt in an agile environment

Desirable skills:

• Pardot/Marketo/Hubspot certified

So, what team would I be joining?

LTG central marketing and sales ops is formed of 30+ people located across the US, UK, Colombia and Australia. We work across all of LTG’s 15 businesses, with expertise in a wide array of specialisms from art and SEO to operations and Salesforce admin. It is our job to partner with a range of marketers and salespeople across the Group, adding expertise to bring commercial strategies to life.

Many of us also get involved in corporate initiatives, such as merger and acquisition (M&A) announcements and integrations, company results, etc. This is the perfect team for the curious, no two days are the same and we work at speed.

We’re an eclectic bunch with a few hidden talents outside of the day job. From throwing clay and dance moves, to graffiti, climbing walls and speaking multiple languages, we’re always on the lookout to expand our repertoire.

Company overview:

Promise helps utilities and government agencies create flexible and affordable solutions for customers struggling to pay off their debt. Our intuitive approach to payment plans and relief distribution leads to increased customer enrollment and recovery rates that are far higher than the industry standard. As a result, customers pay off debt sooner and with fewer penalties, and our partners reduce delinquencies and increase revenue.

The Promise team strives to treat people who are struggling with dignity and provide them with the tools and resources they need to succeed. Our expertise spans sectors: we are technology experts from companies like Google, Stripe, and Palantir, as well as accomplished government leaders. We have raised over $50 million and we’re backed by leading investors such as Kapor Capital, XYZ Ventures, Bronze Investments, First Round Capital, Y Combinator, The General Partnership (formerly Sweat Equity Ventures), Howard Schultz, and others. We're proud to have recently been chosen as one of Fast Company's "World's Most Innovative Companies of 2022."

Role overview:

We’re looking for an experienced Outbound Marketer to join our growing team. The primary responsibility of this person will be to develop, manage and execute campaigns focused on enrolling our utility partners’ customers with Promise. This individual will need to be both strategic and tactical, using what we already know works, while also experimenting with new outreach methods across SMS, digital ads, social media, outbound call campaigns, and whatever else works. We need someone who is able to quickly recognize what’s working and lean into those techniques. The ideal candidate is analytical, passionate about helping people, and strategic, while not being afraid to get in the weeds of execution. This position pays between $80,000.00 per year and $138,000.00 per year. Final offer amounts depend on multiple factors, including candidate skills, experience, geographic location, and compensation/equity mix.

What you'll do:

• Work closely with the implementation, tech, customer success, and operations teams on outbound marketing strategies and programs to drive awareness, enrollment, platform adoption, and long-term engagement at the end-user level
• Deeply understand the end-user, the problems they’re facing, and how our products might appeal to them to drive meaningful adoption and greater engagement: develop customer segmentation strategies in partnership with the client success, data and customer success teams
• Own and operate the full cycle of outreach to the end-user: from campaign strategy to copywriting to deployment to iteration, and performance analysis
• Build and manage a dashboard of KPIs: from conversion metrics by channel or customer segment to CAC and beyond
• Provide reporting on customer acquisition and retention performance by channel, segment, client / jurisdiction – deeply understand what’s working and come up with evidence-based theories about why
• Build and document best practices and processes to improve operational efficiency

You’re a great fit for the role if you:

• Are coming from a similar role in B2C performance marketing / growth or a political campaign, with 5-8 total years of experience
• Are comfortable using email/SMS marketing tools (e.g. Marketo, Mailchimp, NGP VAN) and/or analytics tools (e.g. Amplitude, Looker, Google Analytics
• Are a team player who loves collaborating cross-functionally
• Have a growth mindset, with a natural inclination to want to continuously improve
• Can work quickly, without sacrificing quality
• Are anexcellent communicator, both written and verbal, including an ability to translate learnings into content for slide or written presentations
• Are anexpert multitasker: you can triage in the moment, juggling a number of tasks without losing sight of priorities
• Thrive on new challenges – we are always changing and you’re up for the ride!
• Aretech savvy: you’re adept at learning new tools and technologies
• Areresourceful and an ‘expert learner.’ You’re naturally curious and good at figuring new things out
• Have a strong work ethic and are self-directed: you don’t need to be told what to do next
• Areexcited about our mission: you want to prove that moving away from punitive approaches to non-payment and treating people with dignity can be a win for everyone

Promise is an equal opportunity employer and does not discriminate against any applicant or employee because of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, genetic information, age, or military or veteran status. In addition, the Company complies with applicable state and local laws governing non-discrimination in employment in every jurisdiction in which it operates and is committed to diversity and inclusion in the workplace. Promise also provides reasonable accommodations to qualified individuals with disabilities, pregnant individuals, and individuals with sincerely held religious beliefs, in accordance with applicable laws.

Due to our work with the US government, we can only hire US citizens. Candidates living in other countries need not apply.

NOTE: THIS POSITION IS TO JOIN AS W2 ONLY.

Event Planner

Location: Mountain View, CA (REMOTE)

Duration: 12 Months

Note:This position can be fully remote, with the flexibility to be able to work specific time zones if needed.

Required:

• Have 3rd party tradeshow event experience
• Minimum 5 years' of relevant experience
• Experience in high growth tech environment
• Experience with Cvent or a similar tool - ok to have basics, team can train up
• Only possible travel is within the US in June 2023 for an event

Description: Seeking an experienced, energetic and highly motivated event planner to drive production and execution of our tradeshows and events. The right person has the ideal mix of creativity and logistics, who pays close attention to detail, and knows how to manage all types of events. This individual possesses skills in events and tradeshow management. You know how to manage both onsite and digital events and are familiar with different platforms, working with Marketing Operations and the field to drive marketing sourced opportunities. You’ll coordinate logistics of programs, including event services, budgets, demos, giveaways, program timelines, and materials needed pre- and post-event. You know how to coordinate exhibit set-up, equipment and catering requirements and are able and willing to travel to provide on-site event support. You have mad skills in simultaneously managing multiple projects with attention to detail, achieving all deadlines, and performing analysis for each event to determine ROI. You have the ability to coordinate with multiple internal and external stakeholders at all levels, balancing a collaborative approach with the right measure of assertiveness and a customer-first attitude.

The Event Planner will demonstrate competence in the following areas:

• Relationships: Maintain positive working relationships with others, both internally and externally.
• Communication: Excellent oral and written communication skills.
• Organization: Excellent time management skills; attention to detail; the capacity to prioritize by assessing situations to determine urgency; ability to develop a work schedule, set goals, create / implement actions plans and monitor progress towards goals; and ability to make clear, timely
• decisions.
• Needs Assessment: Anticipate, understand, and respond to the needs of members.
• Teamwork: Work cooperatively and effectively with others to set goals, resolve problems, and make decisions to enhance organizational effectiveness; ability to undertake self-directed tasks when necessary.
• Creative and resourceful with a strong sense of initiative.

Job Description:

• Manage 5-10 tradeshows and events, with budgets up to $500K with accountability for reviewing and tracking all expenditures
• Identify and qualify event related opportunities such as sponsorships, associations, award opportunities, speaking engagements, webinars and unique advertising opportunities for each tradeshow
• Organize and lead regular planning meetings in various time zones with internal teams such as product marketing, corporate marketing, and third-party vendors
• Manage timelines and deliverables for logistics/creative/marketing teams and ensure critical deadlines are communicated, tracked and met
• Clearly communicate objectives, project status and updates to team members on a regular basis
• Prepare and manage budget for shows and events, reconcile invoices/PO in a timely manner to ensure accuracy
• Create event overview presentation, staff schedule and show survival guide; coordinate staff training
• Collaborate with exhibit house vendors to either utilize existing booth property or rental properties—identifying the most cost-effective option
• Manage logistic requirements and deadlines for drayage, electric, shipping, etc.
• Procure, coordinate and manage global third-party vendors such as decorator, A/V, catering, freight shipping, labor/show unions, and show management
• Manage on-site exhibit setup, support during show hours and breakdown of events; organize and run after hour events and transportation
• Manage small events and programs dependent on event team needs and calendar in form of conferences, c-level events, sponsorship hospitality programs, roadshows, etc.
• Ability and flexibility to travel up to 35%, and work overtime as needed to attend events and client meetings (including weekends)
• 5-10 years marketing experience, of which experience in event marketing in a high-growth tech environment
• Physical ability to lift up to 40 pounds
• Proficiency with basic computer programs, including the Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Google
• Experience with other technologies: ExhibitForce, Zoom, SFDC, Marketo, CVent, Mobile event apps

Iron Horse is a leader in creating data-driven programs that create a bridge between marketing efforts and sales. We’re transforming the way our clients connect with their customers to deepen engagement and increase revenue. Our client roster includes some of the largest names in the Fortune 1000.

We are looking for a senior marketing data analyst who can help drive insights for the integrated marketing programs we create, use python to create and maintain data pipelines, and present insights to our customers. If you understand the metrics that drive marketing and can use python to manipulate data structures, we want to talk to you.

Some of our customers come to us for reports and others are looking for deeper insights. You should be able to provide both, but you won’t be alone. You will be part of a team of analysts and data engineers to help along the way while you extract and analyze data that describes the customer and campaign experience. Does that sound exciting to you? Great, read on to learn more.

RESPONSIBILITIES

• Analyzing the customer journey across an integrated marketing campaign and recommending optimization strategies
• Leveraging data to identify ways to grow revenue, customer engagement and conversion
• Build and maintain data pipelines to marketing platforms using Python and connecting data sources using APIs
• Building dashboards and presentations for marketing programs that highlight performance on key metrics
• Utilizing company, user and marketing response history data to drive segmentation for new email nurture campaigns
• Reviewing work of other analysts to ensure high quality output for our clients
• Bread crumb analysis of user behavior based on channel, offers and geography
• Developing and implementing statistical models to predict lead generation strategies
• Consistently model our company values to Pursue Excellence, Think Differently, Act Professionally and Drive Growth.
• Additional duties as assigned

YOU MAY BE A GOOD FIT IF YOU HAVE...

• 2+ years of relevant work experience
• A deep knowledge of mathematics, statistics, computer science, or engineering
• Experience in strategy consulting, Internet marketing, decision support, or related field
• Proficiency with relational databases and SQL
• Proficiency with building pipelines in Python and using APIs
• Familiarity with analytics softwares (Google Analytics, Adobe Analytics).
• Experience with Tableau, Power BI or similar data visualization tool
• Proficient with Excel or Google Sheets (Formulas, VLookUps)
• Structured, organized and detail oriented with ability to validate / triangulate data and derive insights
• A comfort working on multiple projects under defined timelines
• Strong understanding of digital marketing and key performance metrics

THE IDEAL CANDIDATE HAS...

• B2C and B2B experience
• Strong PowerPoint/Google Slides skills; ability to tell the story and deliver key takeaways based on data and analysis
• Experience working with complex data sets with 1 million+ records in Redshift
• Adobe Analytics certification
• Experience with Alteryx
• Knowledge of marketing automation (HubSpot, Eloqua, Marketo) and CRM (Salesforce, MS Dynamics) systems

IT WOULD BE NICE TO HAVE…

• B2C experience in the gaming industry
• B.S. Degree in mathematics, statistics, computer science, or engineering or equivalent experience. Overall, we’re not looking for someone with the right degree. We’re looking for someone who has the right skills and can put them into action.

Location: This position is available as 100% remote, but candidates who reside in the Portland, OR or San Francisco area have the option to work in office.

At Falkon, we are building a revenue growth platform that transforms business operations through insight and automation.

Backed by OMERS, Greylock and Trilogy Equity Partners, the Falkon platform combines sales, marketing, and product data to enable go-to-market teams to translate their data into insight and action through automated notifications, intelligent scoring and segmentation, and rich analysis capabilities.

We are looking for a Senior Customer Success Manager to onboard and delight customers using the Falkon platform.

You are a highly motivated team player who is extremely organized, and a lifelong learner. You are confident at managing numerous projects simultaneously and have a strong sense of responsibility, accountability, and urgency in everything you do. 

We work hard and fast, and we do it with radical transparency. If you bring your whole self to work, you’ll be a great fit.

What will you do?

• Work with customers to understand their business processes and configuration requirements
• Manage timely implementations, working jointly with customer stakeholders and Falkon technical onboarding teams
• Enable Falkon to become part of our customers daily and weekly workflows through effective onboarding, enablement, and ongoing partnership
• Build relationships within the customer to identify new use cases and applications
• Share customer stories, requests to the product team and influence the product roadmap
• Be curious and empathetic about your customers - learn their business and develop an understanding of Falkon’s value to deliver positive experiences and grow customer relationships

What you'll need to succeed

• Deep understanding of Salesforce CRM, and common Salesforce objects. Knowledge of marketing automation platforms such as Marketo, Hubspot, or Pardot is a plus
• Excellent communication skills, and can engage internal leaders/teams across functions and external stakeholders
• Lightweight SQL experience to inspect customer data and identify obvious gaps
• Minimum of 4 years of consulting experience or customer success experience in a B2B SaaS company
• Ability to learn new technologies, products, and systems quickly
• Working knowledge of RevOps methodologies
• Able to grasp and contribute to technical discussions from a conceptual standpoint
• Prior experience at an early stage startup

Please note that at this time we can only accept US-based applicants with US Work Authorization.

Learning Ally Partnerships Associate

About Us:

Learning Ally is a leading nonprofit education solutions organization. We are driven by our passion for our mission: By understanding how each child learns, we develop and help educators implement proven solutions at scale to solve the literacy crisis and significantly accelerate learning for the students who struggle most, so they can thrive.

For over 75 years, Learning Ally has been addressing equity gaps for overlooked communities. Our game-changing approach Whole Child Literacy™ informs our solutions design and sets us apart from other education organizations, delivering proven solutions that drive measurable results and student outcomes. Today, Learning Ally reaches over 2M students, 250K educators and 21K schools across the country and continues to expand its reach.

At Learning Ally, Diversity, Equity and Inclusion (DEI) are a part of each and every one of us. DEI drives our culture, our solutions and ultimately the equality in educational outcomes we strive to achieve. You will find a culture with a strong desire to learn and be better: we are curious, results driven, agile, customer focused self-starters who possess the business acumen needed to deliver on our mission and achieve our aspirational goals.

Position Overview:

The Partnerships Associate role is critical to the growth of Learning Ally and our mission to solve the literacy problem. This position is a unique opportunity to be a part of an innovative and rapidly growing organization, transforming the educational experience for struggling learners and their educators. The Strategic Partnerships team cultivates relationships with companies, foundations, research institutions, and over 1,000 volunteers through our Volunteer Nation to drive organizational revenue and impact. In FY23, we are responsible for engaging volunteers to produce over 250 audiobooks, exceeding a $2M revenue goal along with building a $50M Investment Fund to grow the impact of Learning Ally.

Responsibilities include but are not limited to:

Project, Proposal, and Relationship Management:

• Drive strategic relationships in collaboration with colleagues across the organization. Partnerships range from Fortune 500 companies like PwC to non-profits like Teach For America to universities like Harvard. The optimal candidate will also assist the leadership team in potential product partnerships and acquisitions.
• Write and assemble compelling proposals, one-pagers, impact reports and pitch decks for foundations, corporations, and high-net-worth individuals.
• Create, manage, and execute an external communications plan, including but not limited to a monthly newsletter and social media, with our network of supporters in collaboration with teammates.
• Develop and execute project plans internally and externally to ensure we’re on track to our goals.
• Learn, manage, and manipulate our CRM to build critical institutional memory and ensure best-in-class service to partners.
• Cultivate and manage a portfolio of foundation partners to drive organizational revenue.

Prospecting, Research, and Relationship Management:

• Research and follow corporations, foundations, other partners, and individuals of interest via Google Alerts and social media, surfacing news and engagement opportunities.
• Write prospecting emails and other pitch materials.
• Continuously track and catalog research efforts, leads, notes, follow-up with prospects, and funding opportunities in our CRM.
• Plan for future resource needs and anticipate change, given the evolution of our organization.
• Collaborate with team mates to execute partner engagement plan.

Team Support and Collaboration:

• Implement and improve processes to ensure we’re working as efficiently as possible and to best facilitate communication internally across teams and externally with partners.
• Provide administrative support, including internal tracking, management of the shared team calendar for deadlines, creating and processing gift acknowledgment letters, and liaising with our Finance team.
• Collaborate across the team to share best practices and inform the systems and processes that will influence the future of Learning Ally.

Who You Are:

• Mission-Driven. You’re passionate about education and care deeply about solving the literacy problem in our Country.
• An outstanding project manager. You can break complex projects down into small pieces, and stay on top of all the moving parts, whether executing the work or collaborating with other colleagues on the team to get it done.
• Concise and persuasive writer and communicator. You understand our business inside and out and can communicate our reach and impact.
• Detail-oriented and organized. You sweat the small things, always triple-check your work, and are two steps ahead of your colleagues.
• Results-oriented and data-driven. You set goals and strive to exceed them by setting, communicating, and measuring short- and long-term goals. You’re able to independently analyze your progress to solve for roadblocks and get input from your team.
• Tech-savvy. You have a demonstrated ability to quickly learn new tools, maximizing Microsoft office, Gsuite, Marketo, Canva and other design tools, and our CRM.
• A lifelong learner. You believe in continuous improvement and are committed to growing professionally.
• A high-capacity do-er and team player. You thrive in a fast-paced, ever-changing, all-hands-on-deck work environment with aggressive growth plans.

Experience: Bachelor’s Degree with one to five years of experience in ed-tech, non-profit and/or corporate settings.

Department: Strategic Partnerships

Location: Remote or Princeton, NJ

Reports to: Director of Foundation Relations and Strategic Partnerships

Learning Ally is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Learning Technologies Group (LTG) is looking for a proven Paid Media Manager

to join our central marketing team, to lead paid and biddable media.

The LTG Paid Media Manager collaborates with Central Marketing Team and LTG Brand/Product Marketing Managers to ensure cohesive design and execution of paid advertising campaigns across the LTG brands

Fancy joining an agency, internal team or the best of both? If you join us, you will enjoy an external agency's variety with the relationships an internal team enables. We work quickly and things change often – this team is for the ambitious and curious. We could be a great match if you have experience in B2B paid media.

Why you’ll love it:

• Surround yourself with A players - we solve real-world marketing challenges with a team of channel experts and are seeking one more
• Solve challenges as a part of a team, but…
• Be autonomous - you’ll be given freedom to work solo for smart outcomes
• Boredom isn’t a risk - we hire razor sharp digital marketers who think quickly and hate wasted time
• Be supported to do the best work of your career - we want 37.5 of your best hours across a range of digital tasks, and will empower you to make decisions to give the best you can
• Be encouraged to try new things and take initiative to test all experiments
• Variety is the spice of life - working in digital marketing at LTG is a pick n mix of brands, budgets and objectives. This is not for those who want a quiet 9-5 with no excitement
• Be accountable for your work - because you know it’s a result of good collaboration and skill
• Did we mention, you won’t be bored?

In this role you will:

• Lead the strategy and day-to-day optimization of the global paid advertising programs of Learning Technologies Group brands to include strategic planning, campaign management, keyword portfolio development, bidding, a/b testing plans, remarketing, and landing page optimization
• Perform daily account management of multiple paid media accounts (Google Adwords, LinkedIn Ads, Bing, Twitter Ads, online industry publications, programmatic display and software review platforms such as Capterra)
• Maintain and monitor keyword and audience bids, account daily and monthly budget caps, impression share, clicks, conversion rate and other important account metrics.
• Manage paid advertising budget planning and forecasting to ensure optimal and predictable spend across various campaigns and platforms
• Develop goals and lead targets for each brand that determine which paid channels will yield the best return on spend against the brands target objectives.
• Monitor, track and evaluate campaign performance analytics, based on KPI targets including CTR, CPC, CPL and conversion rates. Optimize campaigns accordingly to maximize lead generation and drive brand awareness.
• Effectively interact with search engines to understand their services, capabilities, and operational requirements
• Research new paid media partnerships to expand our reach and/or lower cost-per-acquisition
• Work collaboratively with brand marketing managers, website, SEO and analytics team members to optimize paid search campaigns to achieve broader marketing goals and initiatives.

About you:

• You’re an expert paid media strategist with the know-how to help growth our brands in creative ways
• You have 3 to 5 years digital marketing experience including developing digital campaigns and managing multiple paid media accounts including AdWords, Bing, LinkedIn Ad Manager, Capterra and other PPC ad platforms
• You’re a proven digital media strategist with a broad knowledge of how online marketing works and connecting digital campaign to business growth
• You are passionate about online advertising, results and testing with experience in data modeling including using tools like Google Analytics, Data Studio, GTM, Search Console, Website CMS’s, and A/B testing software
• You are all about processes, both pioneering and adapting to existing processes.
• Care about quality and QA everything to ensure top quality work is delivered across all channels.
• You have experience using Salesforce, Marketo or Pardot.
• Bachelor’s Degree

Sr. B2B Demand Generation Manager

As a Sr. B2B Demand Generation Manager, you will be part of the IH Digital Marketing team responsible for working with our Enterprise customers to create exceptional integrated campaigns that drive engagement & conversion. This will include developing and implementing omnichannel digital marketing strategy and plan –that incorporates social media, content syndication, publisher programs, programmatic media, email nurture, virtual events, webinars, ABM, and more. We're looking for an individual with 3+ years of B2B demand gen experience that has a passion to implement successful campaigns and is obsessed with conversion optimization.

Responsibilities

• Interact with customers to define integrated B2B demand gen programs.
• Lead market landscape analysis, develop personas, and prospect/account engagement paths.
• Work with teams to understand the audience and target accounts.
• Participate in projects from concept to delivery including requirements gathering, campaign strategy and budget development, project kick-off, weekly internal and external communications, customer advisory, and working with a cross-functional internal team to deliver the program.
• Develop omnichannel paid media demand gen plan and strategy.
• Work on multiple projects and be responsible for deadlines and deliverables. Thrive in a fast-paced, multi-project fluid environment.
• Evaluate campaign performance and develop weekly, monthly, and quarterly presentations analyzing digital performance, and sharing insights.
• Make campaign optimization recommendations based on performance data and market insights.

Qualifications

• 3+ years of growth marketing and demand gen experience ideally at a digital marketing agency or a SaaS company executing B2B programs
• 2+ years of experience creating integrated ABM marketing programs that utilize an omnichannel structure to drive results a plus
• Experience running B2B social lead gen campaigns, content syndication, publisher programs, programmatic media, email nurture, virtual events, webinars, communities
• Prior experience using ABM platforms like Demandbase and 6Sense is a big plus.
• Experience creating and delivering customer presentations
• Organized, structured and detail-oriented
• Proficient in using project management and collaboration tools such as Slack, Asana, etc.
• Experience using analytics tools such as Google Analytics, Adobe Analytics, Tableau, etc.
• Familiar with Marketing Automation platforms such as Hubspot, Marketo, Eloqua, etc.
• Passion and an eye for good user experience design
• Excellent oral and written communication skills
• Ability to travel on occasion
• Bachelor's Degree in liberal arts, computer science, statistics, math or equivalent