About Us

At Kalderos, we are building unifying technologies that bring transparency, trust, and equity to the entire healthcare community with a focus on pharmaceutical pricing.  Our success is measured when we can empower all of healthcare to focus more on improving the health of people. 

That success is driven by Kalderos’ greatest asset, our people. Our team thrives on the problems that we solve, is driven to innovate, and thrives on the feedback of their peers. Our team is passionate about what they do and we are looking for people to join our company and our mission.

That’s where you come in! Kalderos builds technology solutions that enable some of the most complicated, patient dependent programs in US healthcare, and we’re looking for a tenacious Product Marketing Manager to continue crafting the story of how our product solutions support the success of these core stakeholders. 

The drug discount landscape is changing rapidly, and to keep our go-to-market teams aligned and enabled, we are looking for someone to be hand-in-hand with sales and CS leadership. This person will work to continually communicate our differentiated value via sales resources, enablement, content, and campaigns. Below are a few traits that we think might come in handy for the person in this role:

• Trailblazer - You thrive in a fast paced, dynamic environment where there is no shortage of complexities across product areas.
• Self-starter - You’re comfortable proactively finding gaps and building programs from scratch to solve for them.
• The Tactician- You can track the details and manage projects with high levels of complexity, identifying the best path forward and ensuring we stay on track.
• Strong Leader in Ambiguity - Even if things are not fully defined, you enjoy creating clarity for your team, and helping leaders understand the market, product strategy, competition, and business needs.
• Storyteller - You’ve mastered your craft in creating cohesive narratives for a platform of interconnected products that has a myriad of different user and customer types.
• Win for All - You love being part of a growing Marketing team as you work collaboratively with other product and GTM functions, creating strong partnerships that drive toward outcomes that are a win for all.

Where You Can Add Impact

• Collaborate with product and sales teams to develop product messaging, value proposition, and positioning of the Kalderos platform to target users within the pharmaceutical and healthcare ecosystem.
• Act as a bridge between marketing and product with sales and CS teams.
• Continuously improve how we tell our story and support our manufacturing clients by collaborating with the sales team to refine their tools, enablement materials, and trainings, including slide decks, email templates, and talking points.
• Manage competitive intelligence programs and readouts, ensuring sales has most up-to-date information in a usable way.
• Develop a deep understanding of the various personas that we sell to by continuously conducting research and gathering insights, then apply these insights to marketing strategies and enablement of marketing, sales, and services.
• Identify and generate content that fills a gap in the sales process, from early discovery to business case development.
• Function as the lead on GTM activities for product launches and remain highly accountable for seeing things through completion.
• When needed, aid sales in preparing to tell our story for high-value client meetings.

What you’ll bring

•  4+ years of experience in Product Marketing at small-to-mid scale Saas/Platform organizations
• Experience working in a fast-paced, startup environment
• Experiences in the healthcare or health tech industry, such as working with payers, providers, or pharmaceutical manufacturers a plus
• Strong attention to detail and excellent problem-solving skills
• Ability to think strategically and execute with a high degree of precision
• Bachelor’s degree in business, marketing, or relevant experience

Expected Salary Range: $115,000-$145,000 base + bonus

This position can be remote in the United States or hybrid in Chicago, IL or Boston, MA. If you are remote, you'll be expected to travel ~10 times per year.

____________________________________________________________________________________________

Highlighted Company Perks and Benefits

• Medical, Dental, and Vision benefits
• 401k with company match
• Flexible PTO with a 10 day minimum
• Opportunity for growth
• Mobile & Wifi Reimbursement
• Commuter Reimbursement
• Donation matching for charitable contributions
• Travel reimbursement for healthcare services not available near your home
• New employee home office setup reimbursement

What It’s Like Working Here

• We thrive on collaboration, because we believe that all voices matter and we can only put our best work into the world when we work together to solve problems.
• We empower each other and believe in ensuring all voices are heard.
• We know the importance of feedback in individual and organizational growth and development, which is why we've embedded it into our practice and culture. 
• We’re curious and go deep. Our slack channel is filled throughout the day with insightful articles, discussions around our industry, healthcare, and our book club is always bursting with questions.

To learn more:https://www.kalderos.com/company/culture

We know that job postings can be intimidating, and research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. We encourage you to apply if you think you may be a fit and give us both a chance to find out!

Kalderos is proud to be an equal opportunity workplace.  We are committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

Kalderos participates in E-Verify.

Senior Product Marketing Manager 

100% Remote (U.S. Based Only, Select States - See Below)

About the role

StyleSeat is looking for a creative, collaborative, and data-oriented product marketer to help build the core professional-side experience from the ground up and establish StyleSeat as THE integral marketing tool for beauty professionals. You will be responsible for building an unbeatable experience that attracts and retains high-quality professionals and drives meaningful growth for the company. This will include crafting a compelling narrative, testing and validating messaging, developing bite-sized educational content, and collaborating cross-functionally to regularly launch insights and exercises to help our professionals level up their marketing strategy. 

What you’ll do

Main Responsibilities: 

• Feature Launches: Drive GTM strategy and plan for new feature launches from start to finish with cross-functional partners. Establish processes and ensure smoother launches.
• Positioning and Messaging: Develop clear, compelling messaging with a unique point of view (POV), driven by data, that sets StyleSeat apart from competitors and resonates with Pros.
• Collaborate with the product team during sprints to provide valuable insights, market data, and customer feedback, ensuring alignment between product development and marketing efforts.
• Competitive Intelligence: Thoroughly research and understand the competitive landscape, identifying strengths, weaknesses, and opportunities. Package insights into actionable messaging, positioning, and collateral for teams.
• Enablement: Collaborate with marketing teams to create high-impact narratives, content, collateral, and training materials, driving acquisition, conversion, and expansion.
• Voice of customer: Regularly engage with Pros to gain a deep understanding of the market, customer needs, and opportunities for new business plays.
• Metric: Monitor qualitative and quantitative metrics to measure the success of StyleSeat's products in the market. 

Deliverables

Successfully launch go-to-market strategy for new features, including messaging, positioning, launch planning, use cases, customer stories, packaging, pricing, and sales enablement.

Who you are

Successful candidates can come from a variety of backgrounds, yet here are some of the critical experiences we’re looking for

Must Haves 

• 3-5 years of experience in product marketing, including at least 2 years in B2B/ B2C product marketing. Preferably marketplaces but not a must
• Demonstrated experience crafting messaging, and creating marketing content
• Exceptional writing skills with a keen attention to detail and a good communicator
• Strong multitasking abilities and a collaborative team player mindset
• Highly organized and process-oriented, with a focus on improving efficiency and automating tasks
• Scrappy, resourceful approaches to problem-solving.
• Self-starter -  identify impactful projects and execute them from start to finish.

Salary Range

Our job titles may span more than one career level. The career level we are targeting for this role has a base pay between $140,000 and $175,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. Base pay ranges are subject to change and may be modified in the future. 

Who we are

StyleSeat is the premier business platform for SMBs in the beauty and wellness industry to run and grow their business; and a destination for consumers to discover, book and pay. To date, StyleSeat has powered more than 200 million appointments totaling over $12 billion in revenue for small businesses. StyleSeat is a platform and marketplace designed to support and promote the beauty and personal care community. 

Today, StyleSeat connects consumers with top-rated beauty professionals in their area for a variety of services, including hair styling, barbering, massage, waxing, and nail care, among others. Our platform ensures that Pros maximize their schedules and earnings by minimizing gaps and cancellations, effectively attracting and retaining clientele.

StyleSeat Culture & Values 

At StyleSeat, our team is committed to fostering a positive and inclusive work environment. We respect and value the unique perspectives, experiences, and skills of our team members and work to create opportunities for all to grow and succeed. 

• Diversity - We celebrate and welcome diversity in backgrounds, experiences, and perspectives. We believe in the importance of creating an inclusive work environment where everyone can thrive. 
• Curiosity - We are committed to fostering a culture of learning and growth. We ask questions, challenge assumptions, and explore new ideas. 
• Community - We are committed to making a positive impact on each, even when win-win-win scenarios are not always clear or possible in every decision. We strive to find solutions that benefit the community as a whole and drive our shared success.
• Transparency - We are committed to open, honest, and clear communication. We hold ourselves accountable for maintaining the trust of our customers and team.
• Entrepreneurship - We are self-driven big-picture thinkers - we move fast and pivot when necessary to achieve our goals. 

Applicant Note: 

StyleSeat is a fully remote, distributed workforce, however, we only have business entities established in the below list of states and, thus are unable to consider candidates who live in states not on this list for the time being. **Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

* Arizona

* Alabama

* California

* Colorado

* Florida

* Georgia

* Illinois

* Indiana

* Massachusetts

* Maryland

* Michigan

* Nebraska

* New York

* New Jersey 

* Ohio

* Oregon

* Pennsylvania

* Virginia

* Washington

Ilir Sela started Slice with the belief that local pizzerias deserve all of the advantages of major franchises without compromising their independence. Starting with his family’s pizzerias, we now empower over tens of thousands of restaurants with the technology, services, and collective power that owners need to better serve their digitally minded customers and build lasting businesses. We’re growing and adding more talent to help fulfill this valuable mission. That’s where you come in.

The Challenge to Solve

Act as a liaison across the Product, Sales and Marketing teams by gathering insights to bring new products to market. As the go-to-market (GTM) owner of the Commerce portfolio, you’ll support the growth of products that increase top-line revenue for shops by acquiring customers and increasing order size. You’ll create cohesive strategies that not only bring products to market effectively, but also drive sustained growth and customer engagement over time.

The Role

The Senior Manager, Product Marketing role will consist of inbound activities like in-market experimentation and customer & market research in addition to outbound initiatives such as leading launches, developing value-based messaging, training sales teams and leading cross-functional marketing initiatives.

Key responsibilities include: 

Go-to-market Strategy & Execution  

• Market research and analysis
• Value proposition and messaging
• ​​Product launch planning and execution (including channel strategy)
• Sales enablement and training

Insights-driven Approach

• Customer persona development and segmentation
• Voice of customer research
• Competitive intelligence
• Sales and product feedback

Cross-functional Leadership

• Set clear goals and build strategic alignment
• Coordinate pilot programs and product launches
• Ensure consistent messaging and positioning
• Transparent communication and stakeholder management

The Team 

This role will sit within the Marketing department (specifically the Product Marketing team) and will collaborate daily with our Creative, Data Analytics, Go-to-Market, Sales and Product teams. 

The Winning Recipe 

We’re looking for high-energy, adaptable individuals who succeed in fast-paced working environments and aren’t afraid of tackling complex problems. 

Are you curious? Do you ask a lot of questions and recognize the importance of relationship-building and influencing? Do you have a proven track record of launching new products and utilizing data, customer feedback and market trends to shape effective content, messaging, and customer journeys? If so, then this is the role for you!

These are the core competencies this role calls for:

• At least 5 years of direct experience in product marketing, particularly creating GTM strategies, positioning, and messaging
• Proven experience in leading and coordinating efforts across teams (e.g., Product, Sales, Marketing)
• Deep understanding of customer needs and the competitive landscape in B2B SaaS environments
• Most importantly, you're excited to make an impact and be a leader in the founding team of the Product Marketers at Slice!

The Extras

Working at Slice comes with a comprehensive set of benefits, but here are some of the unexpected highlights:

• Flexible PTO
• Market leading medical, vision and dental insurance
• 401K matching up to 4%
• Personal development & wellness reimbursement/stipend
• Weekly pizza stipend (Yes, that’s a thing!)

Salary Range: $125K - $145K

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

The Hiring Process

Here’s what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 2-3 weeks to complete and you’d be expected to start on a specific date.

• Application
• 30 minute video call with Recruiter
• 4 30 minute meetings with Director of Product Marketing, VP of Creative & Community, Director of B2B Marketing, and Head of Phone Product
• Case study with 45 min presentation 
• Offer!

Pizza brings people together. Slice is no different. We’re an Equal Opportunity Employer and embrace a diversity of backgrounds, cultures, and perspectives. We do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. We are also proud members of the Diversity Mark NI initiative as a Bronze Member.

Principal, Product Marketing Manager 

About the Company:

Clarifai is a leading, full-lifecycle deep-learning AI platform for computer vision, natural language processing, audio recognition, and large language models (LLM). We help organizations transform unstructured images, video, text, and audio data into structured data at a significantly faster and more accurate rate than humans would be able to do on their own. Founded in 2013 by Matt Zeiler, Ph.D. Clarifai has been a market leader in AI since winning the top five places in image classification at the 2013 ImageNet Challenge. Clarifai continues to grow with employees remotely based throughout the United States, Canada, Argentina, India,  and Estonia.

We have raised $100M in funding to date, with $60M coming from our most recent Series C. We are backed by industry leaders like Menlo Ventures, Union Square Ventures, Lux Capital, New Enterprise Associates, LDV Capital, Corazon Capital, Google Ventures, NVIDIA, Qualcomm and Osage.

Your Impact:  

• Drive demand for Clarifai’s AI platform, helping organizations build and operationalize AI at scale.

The Opportunity:

• Own go-to-market activities and execution for Clarifai’s AI platform.
• Work closely with product management, sales, and marketing to understand customer requirements and develop target personas.
• Create clear, differentiated persona-based messaging and positioning for products/solutions and campaigns.
• Develop and drive go-to-market strategy for given solutions to raise internal and external awareness and grow the pipeline.
• Work cross-functionally across marketing, sales, and enablement teams to develop and execute go-to-market activities that drive business performance and adoption
• Define and implement a content strategy to drive awareness and demand generation campaigns, including public-facing solution web content, collateral, videos, presentations, blogs, etc.
• Evangelize Clarifai and our offerings to analysts, press, prospects, and customers—in meetings, webinars, conferences and tradeshows.
• Collaborate with the sales and partner enablement teams to develop/support sales enablement collateral, such as training presentations, cheat sheets, internal field communication, etc.

Requirements:

• 7+ years of Product Marketing experience in a relevant enterprise software organization, with experience in AI or ML.
• Strong messaging skills, specifically the ability to succinctly communicate customer pain points and tie them to the feature/function of the product to highlight the business value. 
• Ability to create effective relationships, influence and collaborate internally and externally at all organizational levels.
• Excellent written and presentation skills and prior portfolio of work that you can point us to.
• Excellent communication skills with the ability to interact with and understand technical subjects and emerging technologies.
• Experience positioning technical products to both technical users, economic decision makers, and other key stakeholders.
• Self-starter who would truly enjoy working in a fast-paced, innovative AI company.

Nice to Have: 

• BS/BA degree in Marketing, Business, Engineering, or related field.

The Role

We are seeking an experienced Product Marketing Manager with a strong background in healthcare B2B and B2B2C strategies to join our team. This individual will play a pivotal role in driving the success of our products by translating market insights into actionable strategies, ensuring alignment across departments, and communicating our value proposition to customers and stakeholders.

This position is not eligible to be performed in Hawaii.

What You’ll Do

• Market and Customer Understanding
• Conduct market research to deeply understand the healthcare industry, including key trends, competitive landscape, and customer needs
• Identify and segment target audiences across B2B and B2C channels, developing buyer personas that reflect their unique challenges and goals
• Product Positioning and Messaging
• Develop and articulate clear, compelling product positioning and messaging tailored to different stakeholders, including healthcare employers and consumers
• Collaborate with product management to ensure alignment between product capabilities and market needs
• Go-to-Market Strategy
• Design and execute company-wide go-to-market plans for new product launches, features, and enhancements, ensuring timely delivery and cross-functional alignment
• Define KPIs for product marketing initiatives and track performance against objectives
• Sales Enablement
• Partner with sales teams to develop effective tools, resources, and training materials, such as pitch decks, one-pagers, and case studies
• Communicate value propositions and differentiation to sales teams to enable success in B2B2C environments
• Cross-Functional Collaboration
• Work closely with product management, engineering, sales, and customer success to align strategies and drive cohesive execution
• Act as the voice of the customer in internal discussions, influencing product development and strategy decisions
• Demand Generation and Customer Engagement
• Collaborate with marketing teams to design campaigns that drive demand among both B2B partners and end consumers
• Support customer retention strategies by gathering feedback, monitoring satisfaction, and refining messaging as needed

Who You Are

• 5+ years of experience in product marketing, with a focus on B2B and B2B2C models in the healthcare sector
• Strong understanding of the healthcare market, including employer and patient needs
• Proven experience with market research, positioning, and go-to-market strategy development
• Excellent cross-functional collaboration skills and the ability to influence stakeholders at all levels
• Strong written and verbal communication skills, with a track record of creating impactful marketing materials
• Data-driven mindset with the ability to analyze and interpret marketing and sales metrics
• Familiarity with product management processes and agile methodologies is a plus
• Bachelor’s degree in marketing, business, healthcare management, or a related field; an advanced degree is a plus

Benefits

Fundamentals:

• Medical / Dental / Vision / Disability / Life Insurance 
• High Deductible Health Plan with Health Savings Account (HSA) option
• Flexible Spending Account (FSA)
• Access to coaches and therapists through Modern Health's platform
• Generous Time Off 
• Company-wide Collective Pause Days 

Family Support:

• Parental Leave Policy 
• Family Forming Benefit through Carrot
• Family Assistance Benefit through UrbanSitter

Professional Development:

• Professional Development Stipend

Financial Wellness:

• 401k
• Financial Planning Benefit through Origin

But wait there’s more…! 

• Annual Wellness Stipend to use on items that promote your overall well being 
• New Hire Stipend to help cover work-from-home setup costs
• ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
• Monthly Cell Phone Reimbursement

Ilir Sela started Slice with the belief that local pizzerias deserve all of the advantages of major franchises without compromising their independence. Starting with his family’s pizzerias, we now empower over tens of thousands of restaurants with the technology, services, and collective power that owners need to better serve their digitally minded customers and build lasting businesses. We’re growing and adding more talent to help fulfill this valuable mission. That’s where you come in.

The Challenge to Solve

Help our pizzeria customers reduce operational complexity & effort and improve their bottom-lines by supporting the growth of Slice's Register Point-of-Sale (POS). As the Go-to-Market (GTM) owner of the POS product, you will create cohesive strategies to bring new features and functionality to market effectively and drive sustained growth and customer engagement over time.

The Role

The Product Marketing Manager role will consist of inbound activities such as customer and market research, as well as outbound initiatives such as leading launches, developing value-based messaging, training sales teams, and leading cross-functional marketing initiatives.

Key responsibilities include: 

Go-to-Market Execution  

• Messaging and positioning
• ​​Product launches
• Collateral development
• Sales enablement

Insights Gathering

• Market research
• Competitive analysis
• Customer feedback
• Initiative/campaign performance tracking

Cross-functional Collaboration

• Set clear goals and ensure alignment with working teams
• Coordinate feature launches and releases
• Ensure consistent messaging and positioning

The Team 

This role will sit within the Marketing department (specifically the Product Marketing team) and will collaborate daily with our Creative, Data Analytics, Go-to-Market, Sales and Product teams. 

The Winning Recipe 

We’re looking for high-energy, adaptable individuals who succeed in fast-paced working environments.

Are you curious? Do you ask a lot of questions and like being the expert? Do you have a proven track record of launching new features, and utilizing data, customer feedback & market trends to shape effective content, messaging & customer journeys? Do you have a firm grasp on the competitive landscape for the products you support and excel at identifying key differentiators in a crowded marketplace? If so, then this is the role for you!

These are the core competencies this role calls for:

• At least 3 years of direct experience in product marketing, including creating GTM strategies, positioning, and messaging
• Proven experience in coordinating cross-functional efforts across teams (e.g., Product, Sales, Marketing)
• Deep understanding of customer needs and the competitive landscape in B2B SaaS environments
• Most importantly, you're excited to make an impact and play a key role in the founding team of the Product Marketers at Slice!

The Extras

Working at Slice comes with a comprehensive set of benefits, but here are some of the unexpected highlights:

• Flexible PTO
• Market leading medical, vision and dental insurance
• 401K matching up to 4%
• Personal development & wellness reimbursement/stipend
• Weekly pizza stipend (Yes, that’s a thing!)

Salary Range: $100K - $120K

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

The Hiring Process

Here’s what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 2-3 weeks to complete and you’d be expected to start on a specific date.

• Application
• 30 minute video call with Recruiter
• 3 30 minute meetings with Director of Product Marketing, VP of Creative & Community, and Director of B2B Marketing
• Case study with 45 min presentation 
• Offer!

Pizza brings people together. Slice is no different. We’re an Equal Opportunity Employer and embrace a diversity of backgrounds, cultures, and perspectives. We do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. We are also proud members of the Diversity Mark NI initiative as a Bronze Member.

Vidyard is the video platform that's built for business. Sales reps, marketers, and corporate communicators use Vidyard to record and share videos that grab attention and deliver their message in a personal, impactful way. It's the video tool of choice for Microsoft, LinkedIn, and thousands of other companies. We're passionate about elevating our customers, our teammates, our communities, and ourselves.

About the Role

Vidyard is looking for a driven and strategic Product Marketing Manager to join our Product Marketing team. Reporting to the Manager, Product Marketing, you will play a key role in driving the go-to-market strategy for Vidyard’s products and features, crafting compelling messaging, and enabling the sales team with the tools they need to win. This role involves close collaboration with the product, sales, and customer success teams to ensure that Vidyard’s product positioning aligns with customer needs and market dynamics.

This is a remote role open to candidates located in Canada.

About the Team

Our Product Marketing team is focused on communicating the value of Vidyard’s products to our customers and the market. You will work alongside a Senior Customer Marketing Manager, under the leadership of the Manager, Product Marketing, to deliver product messaging and drive adoption. We partner closely with product management, sales, demand generation, and customer success teams to ensure our go-to-market strategies resonate with our target audience and support business growth.

What You’ll Work On

• Partner with Manager, Product Marketing to develop and execute go-to-market strategies for Vidyard products launches and beta testing, aligning with business objectives, target markets, and customer needs.
• Partner with Manager, Product Marketing to define and refine positioning and messaging for Vidyard’s products, clearly articulating the value proposition, key benefits, and differentiators.
• Conduct market research such as willingness to pay and product-market fit, competitive analysis, and customer segmentation to identify opportunities and inform product marketing strategies.
• Collaborate with product management to ensure customer needs are reflected in the product roadmap and go-to-market plans.
• Own the creation of sales enablement materials in partnership with the Sales Enablement team, including product guides, sales presentations, battle cards, and training content, to support the sales team in effectively selling Vidyard’s products.
• Partner with the demand generation team to develop campaigns that drive lead generation and nurture prospects through the buyer’s journey.
• Gather and analyze feedback from customers, prospects, and the sales team to continuously optimize messaging and go-to-market strategies.
• Participate in regular sales training sessions and enablement workshops, equipping the sales team with up-to-date product information and competitive insights.
• Act as a product expert, representing Vidyard in webinars, customer meetings, and industry events as needed.

What You’ll Bring to this Role and Your New Team:

• 4+ years of experience in product marketing, preferably within the B2B SaaS industry.
• Strong ability to develop product positioning and messaging that resonates with target customers.
• Experience working closely with sales and R&D teams to deliver sales enablement materials and tools.
• Knowledge of marketing automation, CRM and sales engagement tools.
• Strong analytical skills, with experience making data-driven decisions to optimize marketing strategies.
• Excellent communication and collaboration skills, with the ability to work effectively across different teams and departments.
• Ability to prioritize and manage multiple tasks and projects in a fast-paced environment.
• Understanding of digital marketing and growth strategies.
• Experience with both product-led and sales-led go-to-market approaches is a plus.
• Flexibility and adaptability to change, with strong problem-solving skills.

Job descriptions can be overwhelming. At Vidyard we are motivated to drive change togetherand deeply value the unique experiences, abilities and opinions you possess. We value candidates who own it, and if you’re relentlessly resourceful too, and you might be exactly who we are looking for. 

As we also value user obsession, we prioritize our users, customers and community so you can expect to hear from our team even if you are not selected to move forward.

What You’ll Love about Vidyard:

• Competitive pay
• Comprehensive, flexible benefits on day one
• Wellness allowance to spend on what's important to you 
• Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life
• Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage*
• Allowance to support your ongoing growth and development
• Parental leave top-up
• Paid volunteer hours
• Employee resource groups to empower and drive change at Vidyard and in our communities
• RRSP match
• Stock options
• Flexible holiday program
• Home office stipend 
• Flexibility to work in the place that brings out your best: whether you thrive in the comfort of your home office, or are local to, and prefer the energy of our collaboration space in Kitchener, Ontario, Canada, there is flexibility for all.  Although we default to remote-first there will be occasional in-person meetings/events purposefully designed for connection and collaboration.

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us atrecruitment@vidyard.com. Unsolicited resumes from Agencies will not be accepted.

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.

Headquartered in Boston, MA, Acquia is a Great Place to Work-CertifiedTM company, is listed as one of the world’s top software companies by The Software Report, and is positioned as a market leader by the analyst community. We are Acquia. We are building for the future and we want you to be a part of it! 

Career Exploration at Acquia 

Our recruitment process is designed to empower you in making the most informed decisions. Acquia is committed to providing an inclusive, transparent, efficient, and educational interview experience that cultivates exploration into career opportunities at Acquia

You will discover the opportunity to grow your career here and learn from a global team that empowers you to exceed boundaries and achieve the extraordinary

Summary:

The Senior Product Marketing Manager, Optimizationmanages the product marketing programs for the Optimization and Insights products. You will report directly to the Director, Product Marketing and work collaboratively with the product management team, marketing communications and the performance marketing team to ensure the most effective plan to grow revenue for the company.  

Key responsibilities include:

• Developing go-to-market (GTM) strategies for the product families you’re aligned to. This includes collaborating with the Global Marketing and Product Team on:
• Identifying the market opportunity and target buyer personas
• Defining the routes to market
• Developing GTM plans and messaging/positioning
• Validating the approach
• Working with a cross-functional team to implement the plan
• Driving sales pipeline
• Tracking and monitoring the success of the plan and revenue for the product
• Working with the marketing team to develop thought leadership and demand generation content, including website content, videos, interactive content, ebooks, and more
• Working with the analyst and media relations team to gain valuable insights and advance Acquia product coverage in the relevant categories
• Preparing and delivering presentations as a subject matter expert at live events and webinars 
• Working with the sales enablement team to develop sales content and ensure the field sales team is equipped to sell
• Working with the product team to feed field and analyst input back into the product  roadmap
• Working with the Account Management /Customer Success Management teams to ensure product retention and growth within the customer base
• Working with the relevant partners to maximize revenue potential
• Assisting the field in individual deals and sales strategy where appropriate
• Understanding the competitive landscape for a specific product category and how we position against a given set of competitors
• Drive cross sell of Optimization products in the installed customer base with supporting messaging and campaign strategy and deliverables.
• Drive Digital Experience Optimization new logos and expansion with the goal of increasing ARR

Requirements:

• Background in digital experience optimization space including strong understanding of the competitive landscape
• Experience with a combination of key aspects of product marketing (e.g., evangelism, analyst relations, content creation, sales and partner enablement, etc.)
• Proven impact on core business KPIs
• Proven success working with cross functional teams for strategic company initiatives
• Strong communication skills, including written and speaking

Acquia is proud to provide best-in-class benefits to help our employees and their families maintain a healthy body and mind. Core Benefits include: competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, and much more! 

Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.

Interested residents of Colorado may contact NA-recruiting@acquia.com as it relates to regulation C.R.S. § 8-5-201. Information regarding benefits are linked here.

About the Role

We’re looking for a talented, adaptable Senior Product Marketer to join our agile team driving awareness and adoption of our innovative HR solutions. This is not your typical product marketing role – you’ll need to embrace ambiguity and thrive in our fast-paced, strategic, and evolving start-up environment.

The Pace: Rapid cycles and concurrent projects are the norm. Our work is high-impact and high-visibility. In a single week, you may contribute to a product launch, craft customer narratives, plan a webinar, and more. Flexibility is key.

The Impact: You’ll be a force multiplier, enabling Lattice’s global go-to-market team with compelling positioning, sales tools, and campaigns. Your work spans the full marketing lifecycle from insights to execution.

The Mindset: A hunger to learn, create, and drive impact. You easily pivot between strategic initiatives and managing deliverables. Collaboration is one of the keys to your success; you seek input from peers and cross-functional partners to improve your own work outputs. If you crave a dynamic, collaborative environment where you can showcase and build on your product marketing talents across diverse initiatives – let’s talk.

What You Will Do

• Lead go-to-market strategy and launches for new products/features through compelling storytelling
• Plan and execute integrated marketing campaigns from insights through creative execution
• Conduct research to deeply understand buyers, market trends, and competitive landscape
• Develop positioning, messaging, and highly leveraged sales/enablement tools
• Analyze performance data to continually optimize marketing tactics and investment
• Showcase product marketing thought leadership through content development and presentations
• Collaborate cross-functionally across product and sales to drive alignment and, ultimately, customer success.

What You Will Bring to the Table

• 5-7+ years of B2B SaaS Product Marketing experience, HR technology experience is a plus
• Excellent written/verbal communication skills to convey complex value propositions.
• Demonstrated ability to work cross-functionally across a diverse range of teams
• Analytical and metrics-driven, comfortable digging into primary and secondary data to identify relevant insights
• You are highly curious, eager to learn, and have a growth mindset
• Passion and ability to work in a fast-paced, 0-to-1 environment

The estimated annual cash salary for this role is $137,500 - $172,000. This position is also eligible for incentive stock options, subject to the terms of Lattice’s applicable plans

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: Medical insurance; Dental insurance; Vision insurance; Life, AD&D, and Disability Insurance; Emergency Weather Support; Wellness Apps; Paid Parental Leave, Paid Time off inclusive of holidays and sick time; Commuter & Parking Accounts; Lunches in the Office; Workplace Amenities Stipend, Internet and Phone Stipend; One time WFH Office Set-Up Stipend; 401(k) retirement plan; Financial Planning; Learning & Development Budget; Sabbatical Program; and Invest in Your People Fund

*Note on Pay Transparency:

Lattice provides an estimate of the compensation for roles that may be hired as required by state regulations. Compensation may vary based on (a) location, as Lattice factors in specific location when benchmarking compensation for most roles; (b) individual candidate skills and qualifications; and (c) individual candidate experience.

Additionally, Lattice leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Lattice reserves the right to modify this information at any time, subject to applicable law. 

The role: 

As a member of the Product Marketing team at Newsela, you’ll be an expert on the needs and challenges of our users and district customers, and you’ll use that expertise to inform our Newsela ELA product and go-to-market strategy and position Newsela as an essential solution for our customers and prospects. 

Reporting to the Director of Product Marketing, you’ll be responsible for differentiating Newsela ELA in the market through buyer and market insights, product requirements, marketing content, and sales enablement efforts. You’ll also partner with colleagues on the Product and Marketing teams to bring new products and features to market with launch and promotional plans that will resonate with our target audiences. 

You will: 

• Gather and synthesize user, buyer, competitor, and market insights and deliver them as product requirements to inform Newsela’s Product roadmap.
• Own planning and GTM execution for Newsela product and feature launches. 
• Develop and maintain product messaging and marketing materials that differentiate Newsela’s literacy solution in the market among buyers.
• Build and deliver enablement materials to ensure Newsela’s externally-facing teams are prepared to effectively deliver our value propositions to customers.
• Support go-to-market efforts to expand Newsela ELA’s reach in international markets. 

Why you’ll love this role:

• You’ll be part of an organization solving real challenges in K-12 education, and the highly visible internal and external materials you develop will have a direct and measurable impact on Newsela’s business. 
• Your work will shape the future of Newsela’s most essential products, which are loved by teachers in all 50 states and multiple countries, and you’ll work to ensure those same products resonate with district decision makers. 
• On any given day you could be collaborating with passionate teammates from Product Management and Design, Sales and Customer Success, Business Development, and of course, Marketing. 
• You will have the opportunity to share insights that improve the Newsela product and the user experience.
• Your work will directly impact engagement and usage of Newsela products in K-12 classrooms nationwide.

Why you’re a great fit:

• You have a bachelor's degree in marketing, business, or a related field.
• You’re a collaborative marketer who has been in a B2B Product Marketing role for at least 5 years, ideally with some of that time in K-12 education.
• You have experience launching new products and features, developing product value propositions, and building and maintaining buyer personas.
• You’ve created marketing assets that run the gamut from sales enablement resources and competitive battlecards to webinars and product videos, and you love digging into marketing performance data to understand what content and formats resonate most with your target audiences. 
• You’re a natural communicator with excellent written and verbal communication skills, and you can synthesize complex information into a compelling story. 
• You are organized and collaborative, capable of managing complex, interdependent projects and maintaining multiple workstreams.
• You have a user-centric approach and strong desire to deliver valuable experiences to users and make an impact in K-12 education.

Base compensation: $90,000 - $100,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.