Vidyard is the video platform that's built for business. Sales reps, marketers, and corporate communicators use Vidyard to record and share videos that grab attention and deliver their message in a personal, impactful way. It's the video tool of choice for Microsoft, LinkedIn, and thousands of other companies. We're passionate about elevating our customers, our teammates, our communities, and ourselves.

About the Role

Vidyard is looking for a driven and strategic Product Marketing Manager to join our Product Marketing team. Reporting to the Manager, Product Marketing, you will play a key role in driving the go-to-market strategy for Vidyard’s products and features, crafting compelling messaging, and enabling the sales team with the tools they need to win. This role involves close collaboration with the product, sales, and customer success teams to ensure that Vidyard’s product positioning aligns with customer needs and market dynamics.

This is a remote role open to candidates located in Canada.

About the Team

Our Product Marketing team is focused on communicating the value of Vidyard’s products to our customers and the market. You will work alongside a Senior Customer Marketing Manager, under the leadership of the Manager, Product Marketing, to deliver product messaging and drive adoption. We partner closely with product management, sales, demand generation, and customer success teams to ensure our go-to-market strategies resonate with our target audience and support business growth.

What You’ll Work On

• Partner with Manager, Product Marketing to develop and execute go-to-market strategies for Vidyard products launches and beta testing, aligning with business objectives, target markets, and customer needs.
• Partner with Manager, Product Marketing to define and refine positioning and messaging for Vidyard’s products, clearly articulating the value proposition, key benefits, and differentiators.
• Conduct market research such as willingness to pay and product-market fit, competitive analysis, and customer segmentation to identify opportunities and inform product marketing strategies.
• Collaborate with product management to ensure customer needs are reflected in the product roadmap and go-to-market plans.
• Own the creation of sales enablement materials in partnership with the Sales Enablement team, including product guides, sales presentations, battle cards, and training content, to support the sales team in effectively selling Vidyard’s products.
• Partner with the demand generation team to develop campaigns that drive lead generation and nurture prospects through the buyer’s journey.
• Gather and analyze feedback from customers, prospects, and the sales team to continuously optimize messaging and go-to-market strategies.
• Participate in regular sales training sessions and enablement workshops, equipping the sales team with up-to-date product information and competitive insights.
• Act as a product expert, representing Vidyard in webinars, customer meetings, and industry events as needed.

What You’ll Bring to this Role and Your New Team:

• 4+ years of experience in product marketing, preferably within the B2B SaaS industry.
• Strong ability to develop product positioning and messaging that resonates with target customers.
• Experience working closely with sales and R&D teams to deliver sales enablement materials and tools.
• Knowledge of marketing automation, CRM and sales engagement tools.
• Strong analytical skills, with experience making data-driven decisions to optimize marketing strategies.
• Excellent communication and collaboration skills, with the ability to work effectively across different teams and departments.
• Ability to prioritize and manage multiple tasks and projects in a fast-paced environment.
• Understanding of digital marketing and growth strategies.
• Experience with both product-led and sales-led go-to-market approaches is a plus.
• Flexibility and adaptability to change, with strong problem-solving skills.

Job descriptions can be overwhelming. At Vidyard we are motivated to drive change togetherand deeply value the unique experiences, abilities and opinions you possess. We value candidates who own it, and if you’re relentlessly resourceful too, and you might be exactly who we are looking for. 

As we also value user obsession, we prioritize our users, customers and community so you can expect to hear from our team even if you are not selected to move forward.

What You’ll Love about Vidyard:

• Competitive pay
• Comprehensive, flexible benefits on day one
• Wellness allowance to spend on what's important to you 
• Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life
• Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage*
• Allowance to support your ongoing growth and development
• Parental leave top-up
• Paid volunteer hours
• Employee resource groups to empower and drive change at Vidyard and in our communities
• RRSP match
• Stock options
• Flexible holiday program
• Home office stipend 
• Flexibility to work in the place that brings out your best: whether you thrive in the comfort of your home office, or are local to, and prefer the energy of our collaboration space in Kitchener, Ontario, Canada, there is flexibility for all.  Although we default to remote-first there will be occasional in-person meetings/events purposefully designed for connection and collaboration.

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us atrecruitment@vidyard.com. Unsolicited resumes from Agencies will not be accepted.

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.

Headquartered in Boston, MA, Acquia is a Great Place to Work-CertifiedTM company, is listed as one of the world’s top software companies by The Software Report, and is positioned as a market leader by the analyst community. We are Acquia. We are building for the future and we want you to be a part of it! 

Career Exploration at Acquia 

Our recruitment process is designed to empower you in making the most informed decisions. Acquia is committed to providing an inclusive, transparent, efficient, and educational interview experience that cultivates exploration into career opportunities at Acquia

You will discover the opportunity to grow your career here and learn from a global team that empowers you to exceed boundaries and achieve the extraordinary

Summary:

The Senior Product Marketing Manager, Optimizationmanages the product marketing programs for the Optimization and Insights products. You will report directly to the Director, Product Marketing and work collaboratively with the product management team, marketing communications and the performance marketing team to ensure the most effective plan to grow revenue for the company.  

Key responsibilities include:

• Developing go-to-market (GTM) strategies for the product families you’re aligned to. This includes collaborating with the Global Marketing and Product Team on:
• Identifying the market opportunity and target buyer personas
• Defining the routes to market
• Developing GTM plans and messaging/positioning
• Validating the approach
• Working with a cross-functional team to implement the plan
• Driving sales pipeline
• Tracking and monitoring the success of the plan and revenue for the product
• Working with the marketing team to develop thought leadership and demand generation content, including website content, videos, interactive content, ebooks, and more
• Working with the analyst and media relations team to gain valuable insights and advance Acquia product coverage in the relevant categories
• Preparing and delivering presentations as a subject matter expert at live events and webinars 
• Working with the sales enablement team to develop sales content and ensure the field sales team is equipped to sell
• Working with the product team to feed field and analyst input back into the product  roadmap
• Working with the Account Management /Customer Success Management teams to ensure product retention and growth within the customer base
• Working with the relevant partners to maximize revenue potential
• Assisting the field in individual deals and sales strategy where appropriate
• Understanding the competitive landscape for a specific product category and how we position against a given set of competitors
• Drive cross sell of Optimization products in the installed customer base with supporting messaging and campaign strategy and deliverables.
• Drive Digital Experience Optimization new logos and expansion with the goal of increasing ARR

Requirements:

• Background in digital experience optimization space including strong understanding of the competitive landscape
• Experience with a combination of key aspects of product marketing (e.g., evangelism, analyst relations, content creation, sales and partner enablement, etc.)
• Proven impact on core business KPIs
• Proven success working with cross functional teams for strategic company initiatives
• Strong communication skills, including written and speaking

Acquia is proud to provide best-in-class benefits to help our employees and their families maintain a healthy body and mind. Core Benefits include: competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, and much more! 

Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.

Interested residents of Colorado may contact NA-recruiting@acquia.com as it relates to regulation C.R.S. § 8-5-201. Information regarding benefits are linked here.

About the Role

We’re looking for a talented, adaptable Senior Product Marketer to join our agile team driving awareness and adoption of our innovative HR solutions. This is not your typical product marketing role – you’ll need to embrace ambiguity and thrive in our fast-paced, strategic, and evolving start-up environment.

The Pace: Rapid cycles and concurrent projects are the norm. Our work is high-impact and high-visibility. In a single week, you may contribute to a product launch, craft customer narratives, plan a webinar, and more. Flexibility is key.

The Impact: You’ll be a force multiplier, enabling Lattice’s global go-to-market team with compelling positioning, sales tools, and campaigns. Your work spans the full marketing lifecycle from insights to execution.

The Mindset: A hunger to learn, create, and drive impact. You easily pivot between strategic initiatives and managing deliverables. Collaboration is one of the keys to your success; you seek input from peers and cross-functional partners to improve your own work outputs. If you crave a dynamic, collaborative environment where you can showcase and build on your product marketing talents across diverse initiatives – let’s talk.

What You Will Do

• Lead go-to-market strategy and launches for new products/features through compelling storytelling
• Plan and execute integrated marketing campaigns from insights through creative execution
• Conduct research to deeply understand buyers, market trends, and competitive landscape
• Develop positioning, messaging, and highly leveraged sales/enablement tools
• Analyze performance data to continually optimize marketing tactics and investment
• Showcase product marketing thought leadership through content development and presentations
• Collaborate cross-functionally across product and sales to drive alignment and, ultimately, customer success.

What You Will Bring to the Table

• 5-7+ years of B2B SaaS Product Marketing experience, HR technology experience is a plus
• Excellent written/verbal communication skills to convey complex value propositions.
• Demonstrated ability to work cross-functionally across a diverse range of teams
• Analytical and metrics-driven, comfortable digging into primary and secondary data to identify relevant insights
• You are highly curious, eager to learn, and have a growth mindset
• Passion and ability to work in a fast-paced, 0-to-1 environment

The estimated annual cash salary for this role is $137,500 - $172,000. This position is also eligible for incentive stock options, subject to the terms of Lattice’s applicable plans

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: Medical insurance; Dental insurance; Vision insurance; Life, AD&D, and Disability Insurance; Emergency Weather Support; Wellness Apps; Paid Parental Leave, Paid Time off inclusive of holidays and sick time; Commuter & Parking Accounts; Lunches in the Office; Workplace Amenities Stipend, Internet and Phone Stipend; One time WFH Office Set-Up Stipend; 401(k) retirement plan; Financial Planning; Learning & Development Budget; Sabbatical Program; and Invest in Your People Fund

*Note on Pay Transparency:

Lattice provides an estimate of the compensation for roles that may be hired as required by state regulations. Compensation may vary based on (a) location, as Lattice factors in specific location when benchmarking compensation for most roles; (b) individual candidate skills and qualifications; and (c) individual candidate experience.

Additionally, Lattice leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Lattice reserves the right to modify this information at any time, subject to applicable law. 

The role: 

As a member of the Product Marketing team at Newsela, you’ll be an expert on the needs and challenges of our users and district customers, and you’ll use that expertise to inform our Newsela ELA product and go-to-market strategy and position Newsela as an essential solution for our customers and prospects. 

Reporting to the Director of Product Marketing, you’ll be responsible for differentiating Newsela ELA in the market through buyer and market insights, product requirements, marketing content, and sales enablement efforts. You’ll also partner with colleagues on the Product and Marketing teams to bring new products and features to market with launch and promotional plans that will resonate with our target audiences. 

You will: 

• Gather and synthesize user, buyer, competitor, and market insights and deliver them as product requirements to inform Newsela’s Product roadmap.
• Own planning and GTM execution for Newsela product and feature launches. 
• Develop and maintain product messaging and marketing materials that differentiate Newsela’s literacy solution in the market among buyers.
• Build and deliver enablement materials to ensure Newsela’s externally-facing teams are prepared to effectively deliver our value propositions to customers.
• Support go-to-market efforts to expand Newsela ELA’s reach in international markets. 

Why you’ll love this role:

• You’ll be part of an organization solving real challenges in K-12 education, and the highly visible internal and external materials you develop will have a direct and measurable impact on Newsela’s business. 
• Your work will shape the future of Newsela’s most essential products, which are loved by teachers in all 50 states and multiple countries, and you’ll work to ensure those same products resonate with district decision makers. 
• On any given day you could be collaborating with passionate teammates from Product Management and Design, Sales and Customer Success, Business Development, and of course, Marketing. 
• You will have the opportunity to share insights that improve the Newsela product and the user experience.
• Your work will directly impact engagement and usage of Newsela products in K-12 classrooms nationwide.

Why you’re a great fit:

• You have a bachelor's degree in marketing, business, or a related field.
• You’re a collaborative marketer who has been in a B2B Product Marketing role for at least 5 years, ideally with some of that time in K-12 education.
• You have experience launching new products and features, developing product value propositions, and building and maintaining buyer personas.
• You’ve created marketing assets that run the gamut from sales enablement resources and competitive battlecards to webinars and product videos, and you love digging into marketing performance data to understand what content and formats resonate most with your target audiences. 
• You’re a natural communicator with excellent written and verbal communication skills, and you can synthesize complex information into a compelling story. 
• You are organized and collaborative, capable of managing complex, interdependent projects and maintaining multiple workstreams.
• You have a user-centric approach and strong desire to deliver valuable experiences to users and make an impact in K-12 education.

Base compensation: $90,000 - $100,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience. 

About SonderMind

At SonderMind, we know that therapy works. SonderMind provides accessible, personalized mental healthcare that produces high-quality outcomes for patients. SonderMind's individualized approach to care starts with using innovative technology to help people not just find a therapist, but find the right, in-network therapist for them, should they choose to use their insurance. From there, SonderMind's clinicians are committed to delivering best-in-class care to all patients by focusing on high-quality clinical outcomes. To enable our clinicians to thrive, SonderMind defines care expectations while providing tools such as clinical note-taking, secure telehealth capabilities, outcome measurement, messaging, and direct booking.

About the Role

The Senior Product Marketing Manager will be responsible for developing and executing comprehensive go-to-market strategies for our product portfolio. This role requires a strategic thinker with a deep understanding of market dynamics, customer needs, and competitive positioning. The ideal candidate will have a proven track record in product marketing and a passion for driving business growth through innovative marketing strategies.

Essential Functions

• Go-to-Market Strategy: Develop and execute go-to-market plans for product launches, ensuring successful market entry and customer adoption. 
• Market Analysis: Conduct thorough market research to understand industry trends, customer needs, and competitive landscape. Translate insights into actionable strategies. 
• Competitive Positioning: Define and communicate the unique value propositions of our products, clearly differentiating them from competitors. 
• Customer Engagement: Build and maintain strong relationships with customers through targeted marketing campaigns, regular communication, and feedback loops. 
• Internal & External Enablement: Collaborate with internal and client-facing teams to provide essential tools, training, and collateral to enhance their performance and drive sales growth. 
• Content Creation: Develop compelling marketing materials, including product briefs, case studies, white papers, and presentations. 
• Cross-Functional Collaboration: Work closely with product management, sales, and other departments to ensure alignment and consistency in product messaging and positioning. 
• Performance Metrics: Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and adjust strategies as needed.

What does success look like?

Initial early success will mean establishing an acquisition, expansion, conversion, and retention strategy along with our go-to-market partners that is driven by the product itself.  After the strategy is established, the most successful candidates in this role will have sustained success through a combination of staying abreast of market and product competitor trends, continuously refining our product's competitive positioning against them, maintain strong internal and customer relationships, and be seen as a product thought-leader to drive conviction and results with our strategies.

Performance in the role be measured through a combination of KPIs such as adoption, customer feedback, acquisition targets, and effectiveness in partnering with, and positively influencing, partner organizations.

Who You Are

• Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
• 5+ years of experience in product marketing, preferably in health/mental health 
• Proven track record of successful product launches and go-to-market strategies. 
• Strong analytical skills with the ability to interpret market data and translate it into actionable insights. 
• Excellent written and verbal communication skills. 
• Ability to work collaboratively in a cross-functional team environment. 
• Creative thinker with a results-driven mindset. 
• Proficiency in marketing tools and software (e.g., CRM, marketing automation, analytics platforms).

About the team

At UserTesting, the product marketing team is responsible for driving revenue growth and product adoption through close collaboration with GTM and product teams. We specialize in messaging and positioning, market and competitive analysis, content creation, and go-to-market planning, to ensure our products resonate with target audiences.  With a focus on data-driven decision-making and continuous optimization, we play a pivotal role in positioning our solutions as market leaders and supporting the overall growth objectives of the company.

The Opportunity

The Product Marketing Manager will work collaboratively with the Product, Corporate Marketing, Sales, Enablement, and Customer Success to to bring new products to market, with a focus on delivering customer value.

• Develop go-to-market plans for new product releases, coordinating with cross-functional team members across the organization. 
• Partner with the Enablement team to ensure the field teams can clearly articulate the value of our solutions to both buyers and existing customers; develop internal tools and external collateral and teach them how and when to use it. 
• Develop product positioning and messaging that resonate with our target buyer personas.
• Partner with cross-functional teams to help create messaging and content for sales plays and initiatives
• Understand the competitive landscape to craft differentiated messaging and enablement.
• Create and maintain internal- and external-facing content around a specific product domain, including preparing presentations for customer conferences, sales initiatives, 

Required Skills/Abilities:

• Ability to work well cross-functionally
• Proven track record in crafting compelling positioning and messaging
• Strong public speaking skills and experience presenting to large stage audiences
• Experience developing visually interesting and compelling presentations, exemplary demos, as well as persuasive sales tools and collateral
• Ability to work well with field sales and customer success teams
• A focus on continuous improvement 

Compensation
Salary up to $100,000/year

You’ll join our RollWorks Product Marketing team reporting to our Senior Director, Product Marketing. As our Enterprise PMM you will oversee inbound and outbound product marketing for our Enterprise category. You’ll research and form a deep understanding of the needs of B2B Enterprise sales and marketing organizations and will craft messaging, positioning, and narratives that address those needs via the differentiated value of the RollWorks platform. You will partner with the product management team to guide both short and long term product strategies for the Enterprise segment, work with cross-functional marketing counterparts to ideate and execute go-to-market (GTM) plans for reaching and influencing Enterprise decision makers, and facilitate the commercialization of new products and features with cross-functional business teams. 

This role is open in San Francisco, New York City, orRemotelocations. 

Unsure that you check all the boxes? You should still apply! We’ll review your application for other opportunities. We're always on the lookout for talented people and we're committed to developing each employee's career with over 1,800 training classes offered every year.

The impact you’ll make:

• Inform strategy via research, gathering market and customer insights, sharing findings with cross-functional stakeholders and using those insights to recommend product and marketing strategies including pricing, packaging, and product development. 
• Develop messaging documentation, briefs and other source of truth reference materials for use by cross-functional stakeholders. 
• Enable revenue teams to be successful through the creation of compelling customer-facing content and sales enablement materials turning our product positioning into compelling experiences like demo videos, web properties, microsites, slides etc.
• Facilitate the commercialization of products and features, managing cross-functional GTM motions and ensure teams are prepared with the information and resources needed to win in the market. 

Skills you’ll bring: 

• Bachelor’s degree required
• 8-10 years of experience in Product Marketing including related product and client-facing roles with progressive growth.
• Deep experience in advertising technology, B2B marketing, ABM platforms and navigating changing technology landscapes
• Experience influencing the Enterprise B2B customer segment 
• Data-driven approach to understanding customers, gauging product adoption, performance and customer impact. 
• Experience managing cross-functional GTM commercialization processes, working with operations, product, revenue and marketing organizations and driving cross-functional alignment.
• Ability to navigate ambiguity and help unite others around doing the right thing for customers and long-term business objectives 
• Ability to drive communication processes and work effectively across cross-functional teams, with experience influencing senior leadership

Benefits and perks:

• Competitive salary and equity
• 100% employee coverage for medical, dental and vision premiums
• Short and long term disability benefits at no cost to the employee
• Basic life and AD&D insurance at no cost to the employee
• 401K Plan (Pre-tax and Roth)
• 4 weeks of paid time off and work/life balance
• Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
• Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
• Join a community of fellow Rollers as a member of one of our Employee Resource Groups 
• Ample opportunities to volunteer with local organizations with NextRoll Gives Back
• For additional benefits not mentioned, visit our Careers page

Additional Information:

Minimum salary of $169,200 to maximum salary of $208,454 + equity + benefits.

The range provided is NextRoll’s reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors

About RollWorks:

At RollWorks, we get buyers. We've spent 15 years collecting and refining 4.2 billion digital profiles, representing the most comprehensive and trustworthy buyer dataset on the market. We use AI and machine learning to turn buyer data into actionable insights and help customers activate those insights to drive full-funnel outcomes using our exceptional native B2B advertising product and integrations into 24 additional marketing and sales tools. By marrying cutting-edge buyer data, insights, and activation capabilities with our industry-leading ease of use, we enable growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results.

We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request reasonable accommodation, contact candidateacommodations@nextroll.com.

The Team

At UserTesting, the product marketing team is responsible for driving revenue growth and product adoption through close collaboration with GTM and product teams. We specialize in messaging and positioning, market and competitive analysis, content creation, and go-to-market planning, to ensure our products resonate with target audiences.  With a focus on data-driven decision-making and continuous optimization, we play a pivotal role in positioning our solutions as market leaders and supporting the overall growth objectives of the company.

The Opportunity

The Sr Product Marketing Manager, Strategic Audiences will work closely with the field and marketing organizations to craft campaigns, enablement programs, positioning and messaging,  and content designed to drive awareness and interest from specific buyer personas, initially focusing on executive buyers.  

• Become the subject matter expert for UserTesting’s different buyer audiences, with a focus on senior executives and how to engage them throughout the sales process
• Develop campaigns and sales plays designed to drive awareness and interest amongst specific audiences
• Partner with the Enablement team to create internal training focused on educating Sales and Customer Success teams on our audiences. Enabling them to clearly articulate the value of our solutions 
• Partner with our Industry Solutions team to create compelling narratives for audiences within specific verticals.
• Drive a common understanding of our buyers within the Product and Engineering organization
• Partner with the Marketing team to drive events and other initiatives focused on specific audiences

What we're looking for

• Ability to create campaigns, sales plays, and enablement programs targeting specific audiences  
• Ability to work well cross-functionally
• Proven track record in crafting compelling positioning and messaging.
• Strong public speaking skills and experience presenting to large stage audiences
• Experience developing visually interesting and compelling presentations, exemplary demos, as well as persuasive sales tools and collateral
• Ability to work well with field sales and customer success teams
• Advanced/senior level experience in product marketing, ideally within enterprise SaaS. 

Perks/Benefits

• Private medical and dental
• Monthly wellness and telecommunications reimbursements
• Work from home office equipment stipend
• Professional development stipend
• Flexible hours
• Generous holiday entitlement
• Mental Wellness Employee Assistance Program
• Cycle to Work scheme 
• Employee Referral Program
• Paid quarterly volunteering days and Charity donation matching via our UT Cares Volunteers and Charitable Giving Committee
• Enhanced family leave 
• Employee-led groups to help foster a more inclusive employee experience and build a culture of belonging at UserTesting. Read morehere! 

Product Marketing Manager

Who We Are 

Cobalt was founded on the belief that security testing can be better. We pioneered Pentest as a Service (PtaaS) by pairing a SaaS platform with an exclusive community of highly vetted security experts to disrupt the old school way of testing. Today, over 1,300 customers—from startups to well known enterprises—use Cobalt to run application and network pentests, code reviews, risk assessments, red team exercises, IoT testing, and other cybersecurity services. With Cobalt, companies can start testing faster, produce stronger results, and integrate with the modern security and development team operations.

We’re an award-winning (and fully remote) workplace with Scandinavian roots, an American base, and a global outlook. Together, we’re committed to helping customers reduce risk quickly and innovate securely.

Description

We are seeking a Product Marketing Manager to join the Product Marketing team at Cobalt, with a focus on writing and content development. In this role, you will play a critical part in shaping and communicating the value proposition of our cybersecurity services, including pentesting and other offensive security offerings like secure code review and digital risk assessments. You will work closely with customers to develop compelling case studies and partner with the rest of the go-to-market team to drive engagement. Your responsibilities will include crafting white papers, marketing materials, and other content that clearly conveys the benefits and impact of our solutions, ensuring our messaging is both impactful and aligned with market needs.

What You'll Do

• Develop and write compelling content, including white papers, case studies, blog posts, and datasheets, to effectively communicate Cobalt's cybersecurity services.
• Collaborate with product management and technical teams to ensure content accuracy and relevance, aligning with the latest product updates and industry trends.
• Work closely with customers to identify success stories and translate their experiences into compelling narratives that resonate with our target customer profile (ICP).
• Partner with the go-to-market team to drive prospect engagement through the funnel leading to closed-won sales.
• Collaborate with sales, customer success, enablement, and marketing teams to ensure messaging is on point and well distributed across channels, including digital campaigns, webinars, and events.
• Continue the development of Cobalt’s messaging and positioning strategy, refining and optimizing based on customer feedback, sales realities, competitive intelligence, and market trends.
• Assist in developing the overall content strategy, ensuring it aligns with broader marketing goals and supports lead generation and brand awareness efforts.

You Have

• Minimum of 2 years of experience in cybersecurity, with a strong understanding of key concepts and trends in the industry.
• Proven experience in content development, including writing white papers, case studies, and other marketing materials.
• Excellent written and verbal communication skills, with the ability to translate complex technical information into clear and compelling content.
• Ability to collaborate effectively with cross-functional teams, including product management, sales, and customer success.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment.

Bonus If You Have

• Grammar-nerd tendencies.

Diversity at Cobalt

With over 45 nationalities already at Cobalt (and counting) we respect and celebrate diversity! We’re proudly committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. We support each other and are grateful for each Cobalter's contribution to our mission — let's make security dance! 

Please apply even if you don't think you meet all of the criteria above but are still interested in the job. Nobody checks every box, and we're looking for someone excited to join the team.

Why You Should Join Us

• Grow in a passionate, rapidly expanding industry operating at the forefront of the Pentesting industry 
• Work directly with experienced senior leaders with ongoing mentorship opportunities
• Earn competitive compensation and an attractive equity plan
• Save for the future with a 401(k) program (US) or pension (EU) 
• Benefit from medical, dental, vision and life insurance (US) or statutory healthcare (EU)
• Leverage stipends for:
• Wellness
• Work-from-home equipment & wifi
• Learning & development
• Make the most of our flexible, generous paid time off and paid parental leave 
• Work remotely from anywhere in the US, the UK, or Germany

Pay Range Disclosure(For US openings only)

Cobalt is committed to fair and equitable compensation practices. The salary range for this role is ($ 95,200- $119, 000) per year + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications.  The salary range may differ in other states and may be impacted by proximity to major metropolitan cities. 

Your impact

We're looking for an experienced Senior Staff Product Marketing Manager to lead the messaging, positioning, and marketing plan for our self-serve product, HS+. You will partner with the HS+ GM/leader on our Product Marketing team to define the naming, messaging, positioning, marketing strategy and metrics that capture our product-led-growth motion and success.

As a Senior Staff Product Marketing Manager you will report to the VP, Product Marketing.  In this role you’ll deliver a regular drumbeat of research, messaging, insights and claims to support the effective promotion and positioning of the self-service. You will also help guide the product strategy by critically thinking through the value proposition and upsell path into our enterprise sales team. Co-owning our PLG-sourced revenue goals with the HS+ product leader, you will be responsible for strategizing, launching, and engaging other marketing teams and partners to help implement the go-to-market plans for HS+.

Product Marketing at Handshake is responsible for product messaging, competitive positioning, market research to inform product improvements and roadmap direction, and collaboration with stakeholders to plan awareness, acquisition, and retention initiatives that meet product and revenue goals. 

Your role

• Full-stack product marketing; Inbound strategy to inform the product experience and outbound strategy to drive awareness, acquisition, and retention.
• Be the voice of the self-serve customer back to product management and marketing - bringing in insights from direct client interactions, conferences, events, as well as deep customer and competitive research and analysis.
• Work closely with Product Management and Marketing to optimize the customer experience; continuously test, refine and optimize the client experience and drive recommendations
• Be the products’ subject matter expert so that other marketing teams can ideate and create blogs, landing pages, webinars, events, and other demand generation vehicles that effectively promote the products.
• Support demand generation programs and employer marketing programs with product information (messaging, product features and capabilities) designed to increase market and revenue share including latest messaging, competitive positioning, roadmap details that help support product-led revenue growth. 
• Work with Product teams to better inform product and pricing/packaging plans.

Your experience

• 10+ years professional experience with proven track record in product marketing and developing highly effective product positioning, messaging, and marketing online content (holistic GTM planning and execution
• PLG marketing experience
• Ability to build strong working relationships across all levels and functions of the organization, including Product, Engineering, and Data Eng.
• Experience creating effective assets and thinking outside the box with video and interactive asset formats and demos 
• Polished and compelling writing style (revel in the power of words and language)
• Data-driven and goal-oriented.
• Strong analytical skills across multiple types of data from marketing / financial data to product data. You’re comfortable with dashboards and spreadsheets to find insight.
• Ability to break down ambiguous/complex problems, create discrete workstreams, and deliver a cohesive recommendation.
• Extremely strong written (storytelling) and verbal communication skills with the ability to deliver simple and actionable analysis.
• Proven experience developing influential customer-facing messaging and content that drives action.
• Self-motivated, organized, and a strategic thinker.
• Optimistic, low-ego, can-do attitude. Eager to do great work and have fun doing it.
• Background in HR Tech is a plus.
• Bachelor degree or equivalent work experience.

Compensation range

• $195,000-$215,000 + RSUs