Product Marketing Manager Remote Jobs

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7h

Product Marketing Manager

sliceUS Remote
SalesB2Bc++

slice is hiring a Remote Product Marketing Manager

Ilir Sela started Slice with the belief that local pizzerias deserve all of the advantages of major franchises without compromising their independence. Starting with his family’s pizzerias, we now empower over tens of thousands of restaurants with the technology, services, and collective power that owners need to better serve their digitally minded customers and build lasting businesses. We’re growing and adding more talent to help fulfill this valuable mission. That’s where you come in.

The Challenge to Solve

Help our pizzeria customers reduce operational complexity & effort and improve their bottom-lines by supporting the growth of Slice's Register Point-of-Sale (POS). As the Go-to-Market (GTM) owner of the POS product, you will create cohesive strategies to bring new features and functionality to market effectively and drive sustained growth and customer engagement over time.

The Role

The Product Marketing Manager role will consist of inbound activities such as customer and market research, as well as outbound initiatives such as leading launches, developing value-based messaging, training sales teams, and leading cross-functional marketing initiatives.

Key responsibilities include: 

Go-to-Market Execution  

  • Messaging and positioning
  • ​​Product launches
  • Collateral development
  • Sales enablement

Insights Gathering

  • Market research
  • Competitive analysis
  • Customer feedback
  • Initiative/campaign performance tracking

Cross-functional Collaboration

  • Set clear goals and ensure alignment with working teams
  • Coordinate feature launches and releases
  • Ensure consistent messaging and positioning

The Team 

This role will sit within the Marketing department (specifically the Product Marketing team) and will collaborate daily with our Creative, Data Analytics, Go-to-Market, Sales and Product teams. 

The Winning Recipe 

We’re looking for high-energy, adaptable individuals who succeed in fast-paced working environments.

Are you curious? Do you ask a lot of questions and like being the expert? Do you have a proven track record of launching new features, and utilizing data, customer feedback & market trends to shape effective content, messaging & customer journeys? Do you have a firm grasp on the competitive landscape for the products you support and excel at identifying key differentiators in a crowded marketplace? If so, then this is the role for you!

These are the core competencies this role calls for:

  • At least 3 years of direct experience in product marketing, including creating GTM strategies, positioning, and messaging
  • Proven experience in coordinating cross-functional efforts across teams (e.g., Product, Sales, Marketing)
  • Deep understanding of customer needs and the competitive landscape in B2B SaaS environments
  • Most importantly, you're excited to make an impact and play a key role in the founding team of the Product Marketers at Slice!

The Extras

Working at Slice comes with a comprehensive set of benefits, but here are some of the unexpected highlights:

  • Flexible PTO
  • Market leading medical, vision and dental insurance
  • 401K matching up to 4%
  • Personal development & wellness reimbursement/stipend
  • Weekly pizza stipend (Yes, that’s a thing!)

Salary Range: $100K - $120K

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

The Hiring Process

Here’s what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 2-3 weeks to complete and you’d be expected to start on a specific date.

  • Application
  • 30 minute video call with Recruiter
  • 3 30 minute meetings with Director of Product Marketing, VP of Creative & Community, and Director of B2B Marketing
  • Case study with 45 min presentation 
  • Offer!

Pizza brings people together. Slice is no different. We’re an Equal Opportunity Employer and embrace a diversity of backgrounds, cultures, and perspectives. We do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. We are also proud members of the Diversity Mark NI initiative as a Bronze Member.

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4d

Product Marketing Manager

XQ: The Current OpeningsOakland,California,United States, Remote Hybrid
Design

XQ: The Current Openings is hiring a Remote Product Marketing Manager

XQ Institute is committed to transforming the high school experience by driving educational innovation and system-wide transformation. Our products, programs, and initiatives empower change-makers—educators, students, parents, policymakers, and communities—to rethink and reimagine high schools for the modern world.

Role Overview

The Product Marketing Manager will play a pivotal role in developing and executing go-to-market (GTM) strategies for XQ’s suite of free and open source educational products. Reporting to the Head of Product Design, this individual will be responsible for creating compelling product positioning, driving awareness, generating demand, and optimizing adoption among target audiences. The ideal candidate is a strategic thinker with a passion for education and social impact, skilled at working cross-functionally and adept at building product narratives that resonate with diverse stakeholders.

Key Responsibilities

  • Go-To-Market Strategy: Develop and execute comprehensive GTM strategies for new and existing products, ensuring alignment with organizational goals and product roadmaps.
  • Product Positioning & Messaging: Craft clear, compelling, and consistent messaging that communicates the value of XQ products to different audiences, including educators, students, parents, policymakers, and communities, emphasizing the accessibility and impact of these free resources.
  • Market Research & Insights: Conduct market research to understand audience needs, competitive landscape, and industry trends, translating insights into actionable strategies that inform product development and marketing efforts.
  • Campaign Management: Lead integrated marketing campaigns across email, digital, social, and traditional educational channels to drive product awareness, engagement, and adoption, measuring and optimizing performance at each stage of the marketing funnel.
  • Adoption Enablement & Partner Collaboration: Develop adoption enablement materials, including presentations, one-pagers, and case studies, to equip internal teams, partners, and educators with the tools needed to effectively drive product adoption.
  • Cross-functional Collaboration: Work closely with product, design, engineering, and partnerships teams to ensure cohesive execution of product launches and consistent brand experiences.
  • Data-Driven Optimization: Analyze campaign and product performance metrics to continuously improve marketing strategies, driving higher engagement and product adoption.

Qualifications

  • 5+ years of experience in product marketing, preferably in the education or social impact sector.
  • Proven track record of developing and executing successful GTM strategies and marketing campaigns that drive product adoption and impact.
  • Strong storytelling and messaging skills, with the ability to distill complex concepts into clear and compelling narratives.
  • Experience conducting market research and using insights to inform product positioning and marketing strategy.
  • Exceptional project management skills, with the ability to manage multiple initiatives and cross-functional teams simultaneously.
  • Analytical mindset, with proficiency in using marketing and analytics tools to track performance and make data-driven decisions.
  • Passion for education and social impact, with an understanding of XQ’s mission and goals.

XQ Mindsets

Ours is a world defined by uncertainty, a society in flux, a state of unprecedented upheavals. While we don’t anticipate any quick fixes, we can anchor ourselves to what we see emerging. That’s why we have established a set of collective XQ Mindsets to ground us. 

  • 100% accountability: This doesn't mean you have 100% ownership. It doesn't mean you are responsible for every last thing that needs to be done. It means choosing to take responsibility for our collective success and impact.
  • Maker mindset: We build stuff. We won’t always get it right the first time—in fact, we rarely will. But by quickly making and testing our work, we can learn what works and what doesn’t.
  • We are the ones we’ve been waiting for: Critique is not enough. It is on us to create the solutions—no matter where we sit in the organization. We are a well-resourced organization filled with brilliant people. No one else is coming to our rescue.
  • Opportunity knocks: We are ready, willing, and able to take on anything that is thrown our way. Pivots are a natural part of our approach, so let’s embrace them so that we can experience them joyfully.
  • Stand on the shoulders of giants: We honor those who came before us, who aren’t seated at our tables, and build on others’ and our own earlier work with respect and reverence.

Disclaimer

This job description is provided for informational purposes and does not constitute a contract of employment.  XQ reserves the right to modify, amend or revise job duties and responsibilities as business needs dictate.

EEOC

XQ is proud to be an equal-opportunity workplace. At XQ, promoting, celebrating, and supporting diversity is a core value. Individuals are considered without regard to race, gender, age, sexual orientation, sexual expression, religion, color, veteran status, disability, marital status, or ancestry.

This role is based in Oakland, CA at XQ headquarters and is onsite four days per week. Salary Range for this role is: $140,000 - $185,000

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11d

Product Marketing Manager

DISCOLos Angeles,California,United States, Remote
SalesB2BDesign

DISCO is hiring a Remote Product Marketing Manager

At DISCO, we strongly believe in the uniqueness of thought, experience and perspective that can only be achieved through having an inclusive and diverse workforce. We strive to continue to make DISCO an incredible place to work by fostering a culture of inclusiveness, diversity, openness and collaboration. We value all different kinds of experience, so even if you feel you don't meet all of the necessary criteria for this position, we encourage you to apply.

What is DISCO?

DISCO has been revolutionizing music and media file management since 2016, becoming the go-to platform for the music industry. Empowering the industry’s top creators, professionals and more with unparalleled file management and discovery tools.

Trusted by thousands of global professionals and teams—including major labels, film studios, indie icons, music supervisors, and chart-topping creators—DISCO leads in digital asset management and discovery, with over 110 million tracks on the platform. DISCO provides robust tools for file and catalog management, metadata tagging, EPK creation, listener analytics, and secure sharing, empowering professionals to maintain creative control while maximizing their reach and efficiency. With teams across the US, Australia, UK, and EU, DISCO is the industry’s trusted partner in success.

Location

Remote in Los Angeles, New York or Portland

Role Description

As the first product marketing hire, this role will own DISCOs go-to-market approach, refine the product positioning, and create strategies for product adoption, use-case expansion, and customer retention. The position sits within the Go-to-Market team and will report directly to the Head of Marketing.

The Product Marketing Manager will define and drive DISCO’s product differentiation, positioning, and go-to-market strategies to engage our high-value audiences, drive growth, and enhance retention.

The ideal candidate brings experience with SaaS, B2B, and workflow tools, along with a strong understanding of building product awareness and driving growth. With a proven ability to foster productive relationships across stakeholders, this individual is adaptable, able to pivot quickly in response to changing business priorities. They’re skilled at balancing creative marketing initiatives with data-driven strategy and thrive in a cross-functional role. A strong self-starter, operationally-minded, and forward-thinking, this person excels at finding impactful solutions.

Responsibilities

Insights

  • Own the internal and external narrative around “who uses DISCO,” developing actionable customer personas to inform campaigns, positioning, and product strategies across teams
  • Develop a deep understanding of the DISCO customer needs, pain points, and behaviors. Identifying touchpoints where DISCO can add value and insights for campaign and creative briefs.
  • Understand the competitive landscape, serving as the DISCO expert on our competition and how they are positioned.

Product Positioning & Content Strategy

  • Develop product value propositions and identify unique selling points that align DISCO’s features with customer pain points and goals, enhancing product differentiation and appeal.
  • Collaborate with product, sales, and marketing to develop product positioning and messaging that resonate with our target customer personas.
  • Partner with the content team to brief in and create compelling content, including case studies, white papers, and educational materials, to increase awareness and adoption
  • In partnership with Head of Marketing, develop a best in class marketing website

Go-to-Market Strategy

  • Design, drive, and refine DISCO’s go-to-market approach to maximize audience reach, conversion, and retention
  • Partner with Head of Marketing to develop creative briefs and channel strategies for product and feature campaigns
  • Work across the GTM team to ensure our product is deeply integrated into sales and marketing events, and customer facing comms.
  • Collaborate with the sales and marketing teams to refine trial-to-paid conversion processes.

  • 5+ years experience in a product marketing role
  • Experience with B2B and B2C
  • Experience developing go-to-marketing strategies
  • Experience managing product lifecycle stages—from beta launches and early customer acquisition to retention strategies for established users 
  • Proficiency in using data analytics tools (e.g., Google Analytics, Mixpanel) to track product adoption, campaign performance, and customer engagement, and make informed decisions 
  • Familiarity with A/B testing and experimentation frameworks to optimize messaging, content, and campaign approaches. 
  • Ability to craft compelling stories that not only highlight product features but also resonate emotionally with DISCO’s audience.
  • Comfortable using collaboration tools such as Slack, Figma, Notion, and Intercom
  • Excellent written and verbal communication skills
  • Ability to solve complex problems and make informed decisions using quantitative and qualitative insights
  • Experience managing multi-channel marketing campaigns, including digital, traditional, and experiential channels

Nice to Haves

  • Experience in the music industry or related creative industry
  • Experience with remote and global teams

At DISCO, our employees have told us what benefits mean the most to them, and we've listened. So as a DISCO employee, you will work remotely from home (or a co-working space) whilst being supported by a friendly and fun international team. In addition, you will receive:

  • A competitive salary in a fast-growing startup
  • Medical, Dental & Vision Insurance -- we contribute $500 a month to these costs
  • Four weeks of paid vacation leave per year
  • Two weeks of paid sick leave per year
  • Paid Parental Leave
  • A company laptop
  • Monthly internet allowance/reimbursement
  • Office set-up allowance
  • Annual learning and development allowance
  • The ability to work how you want. We’re not heavy on rule books. Everyone is trusted to figure out the best way to work.

To apply for this incredible position, please submit your resume and cover letter. Please use your cover letter to elaborate on your experience in product marketing.

DISCO is an equal-opportunity employer. In addition, we will provide reasonable accommodations for individuals who have disabilities. If you require any reasonable accommodation to participate in the application process, please note this in your cover letter and we will reach out to you.

Please note that we do not accept unsolicited resumes from recruitment agencies.

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14d

Product marketing manager

AvaloqEdinburgh, United Kingdom, Remote
SalesDesign

Avaloq is hiring a Remote Product marketing manager

Job Description

The team: 

The marketing and communications team is expanding in the Edinburgh office giving you a unique opportunity to join us as we grow.

Joining a small team of friendly and supportive professionals based in Switzerland you will be the owner in Avaloq for product marketing topics. 

  • Create and maintain content for all products and services on the Avaloq website, to position our offering in the market
  • Become the voice of the product, combining technical and business information to identify unique selling points
  • Produce and maintain marketing and sales materials to support Avaloq’s strategic objectives
  • Manage projects through the go-to-market process, ensuring smooth launch of a new products or services
  • Contribute to content development for major Avaloq events to demonstrate our latest developments
  • Build robust relationships with product and sales teams to ensure consistent communication and knowledge sharing

Qualifications

  • Strong proven track record of performance in a relevant role within the technology, financial, or wealth management sector, such as product marketing or product management
  • A well-developed understanding of the banking and wealth management segment, including key players, financial products, and services
  • Proven copywriting skills with experience in creating content for digital financial products
  • Proficiency in developing high-quality sales collateral, with advanced skills in MS PowerPoint
  • Solid project management skills, with experience managing multiple initiatives
  • Familiarity with the latest marketing trends, including developments in AI

it would be a real bonus if you have:

  • Experience working with design agencies
  • Creating video demos
  • Launching digital products
  • Proficiency in German and Italian

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15d

Product Marketing Manager

Tava HealthUnited States, Remote
Sales

Tava Health is hiring a Remote Product Marketing Manager

Tava Health is a venture-backed mental health platform that partners with employers to provide convenient, high-quality, accessible mental health resources to employees and their dependents. Our mission is to improve mental health through frictionless, technology-enabled care, breaking down barriers, and making mental health checkups as routine as other healthcare practices.

As a Product Marketing Manager, you will play a critical role in positioning, messaging, and go-to-market strategies for our therapist platform.You'll work cross-functionally to understand customer needs and market opportunities, ensuring that our product reaches the right audience effectively.This role is ideal for a creative and analytical thinker who is passionate about mental health and wants to make a positive impact.

Responsibilities

  • Work closely with our product team to thoroughly understand the needs, usage patterns, and sentiments of therapists, segment our therapist audience, and pinpoint feature enhancements that improve their lives while reinforcing product-market alignment within each segment.
  • Formulate and execute product marketing strategies aimed at boosting product awareness and fostering adoption.
  • Collaborate with our Provider Growth and Lifecycle Marketing Leads to integrate go-to-market (GTM) strategies into both ongoing initiatives and new campaign launches.
  • Partner with the provider success and product teams to create enablement materials that effectively communicate our products and services to providers.
  • Join forces with our product and clinical success teams to test new products, features, and enhancements with providers before the official general availability (GA) launch.
  • Perform regular competitive analysis to gather insights into actions taken by our direct competitors and service providers in related industries, informing our GTM strategies and product roadmaps.
  • Team up with product management and sales teams to develop impactful product positioning and messaging.
  • Conduct market research to uncover trends, opportunities, and the competitive landscape.
  • Create marketing materials and campaigns designed to boost product awareness and engagement.
  • Evaluate campaign performance metrics and modify strategies to maximize reach and conversion rates.
  • Act as a crucial resource for training and supporting the sales team with marketing insights and materials.
  • 5+ years of marketing experience, with at least 3 years of product marketing experience
  • Experience in market research and analysis to inform product decisions
  • Strong project management and collaboration skills, with the ability to form effective partnerships with cross-functional teams—–product, lifecycle marketing, acquisition marketing, customer marketing, and customer success—–to successfully execute your strategy
  • Strong verbal and written communication skills, with the ability to clearly articulate your marketing strategy and performance to a broad set of stakeholders
  • Self-starter who can deliver on initiatives with little guidance. You must have the ability to work in a fast-paced, deadline-driven environment.
  • Experience working in the healthcare software-as-a-service sector a plus
  • Excellent written and verbal communication skills
  • Passionate about mental health and promoting accessible care solutions

Enjoy working *remotely in this full-time, salaried position. Tava offers a highly competitive benefits package including parental leave, plenty of paid holidays and PTO, medical, dental, and vision insurance, paid team lunches on Fridays, and (of course) a generous mental health benefit. This position is also eligible for stock options

Tava is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, marital or disability status.

As a recruiting team, we do our best to communicate with all candidates. If you have not received an email from Tava within a few days of submitting your application please check your spam filter.

*For tax purposes, priority will be given to candidates living in states where we already have employees. These states are Alabama, Arizona, California, Connecticut, Florida, Idaho, Indiana, Maine, Maryland, Massachusetts, Montana, New Jersey, New York, Oklahoma, Oregon, Tennessee, Texas, and Utah.

***Please note: All Tava hiring is handled by company representatives using "@tavahealth.com" email addresses. Please beware of unauthorized recruiting communications requesting personal information. We never hire anyone without first completing a real-time, face-to-face interview (conducted by video or in-person), nor do we use encrypted instant messaging services like Signal. If you have questions regarding the authenticity of any outreach, please do not hesitate to use the chat feature on our website or contact us at careers@tavahealth.com***

#LI-Remote

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17d

Brand & Product Marketing Manager

C3 IndustriesAnn Arbor, MI - Remote - Hybrid
SalesAbility to travel

C3 Industries is hiring a Remote Brand & Product Marketing Manager

JOB SUMMARY:

The Brand and Product Marketing Manager is responsible for the overall development and management of marketing strategy, tactics, and materials to support C3’s vertically produced cannabis products.

This role involves identifying potential brand and/or product campaigns for both retail and wholesale channels, generating briefs for creative teams, working cross-functionally with production and cultivation, determining campaign specifications and talking points, tracking production timetables for go-to-market planning, and developing time-integrated plans for product introduction over both retail and wholesale.

This role will help develop and lead marketing strategies to ensure successful product launches, market penetration, and ongoing awareness.

JOB DUTIES:

Core duties and responsibilities include the following. Other duties may be assigned.

  • Brand Management: Ensure a cohesive and consistent brand voice and image across all channels. Maintain and enforce brand guidelines in all marketing materials and communications to strengthen C3's brand identity.
  • Consumer Insights & Data-Driven Strategy: Gather and analyze consumer and wholesale buyer insights to inform product positioning and messaging. Use data analytics to monitor campaign performance and optimize strategies for better customer engagement and brand loyalty.
  • Competitive Analysis: Continuously assess market competition by comparing C3’s brands and products with those of competitors and identifying areas for improvement and/or opportunity.
  • Marketing Communications: Help define product marketing communication objectives and provide source data to ensure consistent and effective messaging across both retail and wholesale channels.
  • Retail & Sales Strategy: Collaborate with retail and wholesale operations teams, budtenders, sales managers and field teams to develop and implement product marketing strategies aimed at increasing market share.
  • New Product Introduction: Manage the marketing-side processes of bringing new products to market, including launch materials and requirements, retail and wholesale channel training materials and coordinating with retail operations and sales directors to establish time schedules.
  • Ongoing Support: Leverage all parts of the marketing mix to create effective ongoing brand and product marketing programs, including advertising, trade, digital, promotional, and events with the goal of building strong, long-term brand loyalty, not just through initial campaigns but also through continuous engagement, community-building activities, and tailored content for retail and wholesale partners
  • Budget Management: Manage and allocate brand marketing budgets effectively to ensure maximum ROI across campaigns and product launches.
  • Performance Metrics and Reporting: Develop KPIs and performance metrics to evaluate the success of marketing initiatives. Create and present regular reports on campaign effectiveness, market trends, and customer insights.

SUPERVISORY RESPONSIBILITIES:

No direct supervision. This team member will set performance standards and monitor the progress of product and brand marketing.

JOB REQUIREMENTS:

  • Minimum 5 years of marketing experience in a similar role.
  • Proven track record of successfully managing product lines from conception through market launch.
  • Demonstrated ability to partner to develop and execute product marketing strategies with a marketing team.
  • Exceptional knowledge of the cannabis industry including state-level compliance and marketing restrictions.
  • Past success in collaborative and innovative environments.
  • Ability to travel up to 25%.
  • Must be 21 years of age or older and have reliable transportation
  • Must be willing to submit to a background check.

COMPETENCIES:

  • Creativity & Innovation: Ability to generate new and unique ideas for product marketing that drive differentiation and consumer interest.
  • Adaptability: Comfort with the fast-paced, ever-evolving cannabis industry, and ability to pivot strategies as needed based on shifting market conditions or internal priorities.
  • Analytical Skills: Strong ability to analyze market data, customer feedback, and sales trends.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
  • Project Management: Proven ability to manage multiple projects simultaneously, ensuring timely and successful completion.
  • Problem-Solving: Strong problem-solving and decision-making skills, with a proactive approach to identifying and addressing issues.
  • Team Collaboration: Ability to work collaboratively with cross-functional teams, including sales, retail, production, and cultivation.
  • Technical Proficiency: Proficiency in product management software and tools.

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19d

Senior Product Marketing Manager

SalesFull Timewordpress

InMotion Hosting is hiring a Remote Senior Product Marketing Manager

Senior Product Marketing Manager - InMotion Hosting - Career PageMonitor industry trends and customer feedback to ensure product messaging stays relevant and aligned

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20d

Product Marketing Manager

Time Doctor%LABEL_MULTIPLE_LOCATIONS% (3) - Remote
SalesDesign

Time Doctor is hiring a Remote Product Marketing Manager

About the Role

We’re looking for an ambitious Product Marketing Manager to join Time Doctor’s marketing team. You’ll be responsible for marketing our employee productivity software in ways that strengthen the brand and meet revenue goals. You’ll be a strong voice in our messaging and positioning, working with the marketing, sales, and design teams to develop marketing materials and implement the most profitable plans to promote our products in the market.

For this role, you must be a creative and quantitative thinker, capable of clear and proactive communication and collaboration across multiple departments. You should be familiar with product marketing techniques and competitive market analysis while having a proven track record of success in a SaaS company.

What You Will Do

You will play a key leadership role in helping us grow and mature the Product organization at Time Doctor. Partnering with the CPO and the Director of Marketing, you will help build and formalize a new Product Marketing function, operationalize new processes, engage with internal and external stakeholders to execute on key strategic initiatives, and be an ambassador to the Product team.

Your Responsibilities

  • Develop and Operationalize Product Marketing programs – Product positioning, Competitor research, Win/Loss Analysis, Sales and Marketing collaboration
  • Analyze market trends and the competitive landscape to guide positioning for Time Doctor - be an expert on our competition and how they are positioned
  • Market intelligence—be the expert on our buyers, who they are, how they buy and their key buying criteria
  • Facilitate market research approach, methodology and integration of findings into product marketing department driving organizations go-to-market approach
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas
  • Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn
  • Develop a marketing plan for the products you support in conjunction with our marketing and product teams, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes
  • Plan and execute the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan
  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works
  • Educate internal teams about product changes and updates
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal sales tools, assets, and external collateral and teach them how and when to use it
  • Merge data driven market understanding with customer feedback to prioritize go to market strategies
  • Maintain a high-level customer-facing roadmap
  • Coordinate mass customer communication from all teams, ensuring balanced communication and alignment

Required Skills and Experience

  • 5+ years of experience in Product Marketing or Program Management roles, ideally in enterprise SaaS environments
  • Demonstrated track record in successful GTM SaaS programs and leading cross-functional initiatives
  • Experience leading SaaS product pivots, market expansions and/or entering new markets
  • A background in product management is a plus
  • Experience in market analysis
  • Strong communication skills
  • A keen eye for detail
  • Creativity
  • An analytical mind and strong quantitative skills
  • A native English speaker (this role will involve a lot of copywriting)
  • Comfort working with and managing a remote team

This is a full-time, 100% remote position. Time Doctor is an equal-opportunity employer and values diversity within our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About Us

Our vision is to be the most trusted time-tracking and productivity application for remote teams. We help companies and employees do their best work. We are looking for people passionate about spreading the practice of remote work with all of the benefits that come with it. We believe that office life is antiquated, that geography should not limit your career prospects, and that people should be able to work from wherever they want.

We’re a diverse global team of over 150 people working 100% remotely in over 40 different countries. We’re looking for innovative team members ready to help us modernize remote work. Learn more about us here - https://people.timedoctor.com/


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+30d

Product Marketing Manager

Docler HoldingCulver City, CA, Remote
Bachelor's degree

Docler Holding is hiring a Remote Product Marketing Manager

Job Description

We are seeking a dynamic and results-driven Product Marketing Manager to lead marketing efforts across a designated product group within our global PR & Marketing department. In this pivotal role, you will bridge the gap between the product teams and the respective marketing and PR resources, ensuring a seamless execution of marketing strategies that align with product goals.

You will work closely with PR, digital marketing, social media, content marketing, events, and other functions to optimize the market presence and growth of the products under your responsibility.

Key Responsibilities:

  • Product Marketing & team leadership: Serve as the primary marketing lead for a specific product cluster, managing relationships with product teams to ensure that product developments, priorities, and roadmaps are aligned with marketing strategies and campaigns. Oversee the marketing plans, campaigns, and materials. Manage a team of marketing professionals, guiding them on strategy, execution, and professional development, as well as collaborate across relevant departments to ensure successful implementation.
  • Market research and insights: Conduct market research and competitive analysis to better understand customer needs, industry trends, and growth opportunities. Use data-driven insights to inform product positioning, messaging, and overall marketing strategy for your cluster.
  • Marketing strategy development: Develop, execute, and optimize comprehensive marketing strategies for (each or your) product in your cluster, ensuring alignment with the overarching business goals and product-specific objectives. Reach established KPIs through multi-channel campaigns. The ideal candidate has previous experience collaborating closely with a creator community to foster authentic relationships with their fanbase, enhance content control, and optimize monetization strategies.
  • Product Launches and Campaign Management: Lead the execution of new product launches within your cluster, ensuring that all marketing and PR initiatives are fully aligned for maximum impact. Manage multi-channel marketing campaigns, ensuring consistent messaging across marketing efforts, including PR, digital, social, events, email marketing etc.
  • Performance tracking and reporting: Establish and track key performance indicators (KPIs) for marketing campaigns, product launches, and ongoing initiatives, ensuring alignment with the cluster’s overall business objectives. Regularly report on the performance of campaigns and marketing activities, providing recommendations for continuous improvement.

Qualifications

  • Bachelor's degree in marketing, Business, Communications, or a related field (master's preferred).
  • Proven experience (10+ years) in product/performance marketing or a similar role, ideally within a global or multi-product environment or within the adult content industry.
  • Strong project management and leadership skills, with the ability to manage multiple products, stakeholders and team members across di7erent regions.
  • Excellent communication and interpersonal skills, with a demonstrated ability to collaborate effectively across cross-functional teams.
  • Experience in developing and executing multi-channel marketing strategies, including digital, social, PR, events and content marketing.
  • Proficiency with di7erent marketing platforms and tools. (e.g. analytics, marketing automation etc.)
  • Exceptional written and verbal communication skills, with the ability to craft compelling product messaging and positioning.
  • Data-driven mindset with experience in analyzing market trends, customer behavior, and campaign performance.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
  • Fluency in English is required; additional languages are a plus.

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+30d

Product Marketing Manager

VidyardRemote, Canada
Salesremote-firstB2B

Vidyard is hiring a Remote Product Marketing Manager

Vidyard is the video platform that's built for business. Sales reps, marketers, and corporate communicators use Vidyard to record and share videos that grab attention and deliver their message in a personal, impactful way. It's the video tool of choice for Microsoft, LinkedIn, and thousands of other companies. We're passionate about elevating our customers, our teammates, our communities, and ourselves.

About the Role

Vidyard is looking for a driven and strategic Product Marketing Manager to join our Product Marketing team. Reporting to the Manager, Product Marketing, you will play a key role in driving the go-to-market strategy for Vidyard’s products and features, crafting compelling messaging, and enabling the sales team with the tools they need to win. This role involves close collaboration with the product, sales, and customer success teams to ensure that Vidyard’s product positioning aligns with customer needs and market dynamics.

This is a remote role open to candidates located in Canada.

About the Team

Our Product Marketing team is focused on communicating the value of Vidyard’s products to our customers and the market. You will work alongside a Senior Customer Marketing Manager, under the leadership of the Manager, Product Marketing, to deliver product messaging and drive adoption. We partner closely with product management, sales, demand generation, and customer success teams to ensure our go-to-market strategies resonate with our target audience and support business growth.

What You’ll Work On

  • Partner with Manager, Product Marketing to develop and execute go-to-market strategies for Vidyard products launches and beta testing, aligning with business objectives, target markets, and customer needs.
  • Partner with Manager, Product Marketing to define and refine positioning and messaging for Vidyard’s products, clearly articulating the value proposition, key benefits, and differentiators.
  • Conduct market research such as willingness to pay and product-market fit, competitive analysis, and customer segmentation to identify opportunities and inform product marketing strategies.
  • Collaborate with product management to ensure customer needs are reflected in the product roadmap and go-to-market plans.
  • Own the creation of sales enablement materials in partnership with the Sales Enablement team, including product guides, sales presentations, battle cards, and training content, to support the sales team in effectively selling Vidyard’s products.
  • Partner with the demand generation team to develop campaigns that drive lead generation and nurture prospects through the buyer’s journey.
  • Gather and analyze feedback from customers, prospects, and the sales team to continuously optimize messaging and go-to-market strategies.
  • Participate in regular sales training sessions and enablement workshops, equipping the sales team with up-to-date product information and competitive insights.
  • Act as a product expert, representing Vidyard in webinars, customer meetings, and industry events as needed.

What You’ll Bring to this Role and Your New Team:

  • 4+ years of experience in product marketing, preferably within the B2B SaaS industry.
  • Strong ability to develop product positioning and messaging that resonates with target customers.
  • Experience working closely with sales and R&D teams to deliver sales enablement materials and tools.
  • Knowledge of marketing automation, CRM and sales engagement tools.
  • Strong analytical skills, with experience making data-driven decisions to optimize marketing strategies.
  • Excellent communication and collaboration skills, with the ability to work effectively across different teams and departments.
  • Ability to prioritize and manage multiple tasks and projects in a fast-paced environment.
  • Understanding of digital marketing and growth strategies.
  • Experience with both product-led and sales-led go-to-market approaches is a plus.
  • Flexibility and adaptability to change, with strong problem-solving skills.

Job descriptions can be overwhelming. At Vidyard we are motivated to drive change togetherand deeply value the unique experiences, abilities and opinions you possess. We value candidates who own it, and if you’re relentlessly resourceful too, and you might be exactly who we are looking for. 

As we also value user obsession, we prioritize our users, customers and community so you can expect to hear from our team even if you are not selected to move forward.

What You’ll Love about Vidyard:

  • Competitive pay
  • Comprehensive, flexible benefits on day one
  • Wellness allowance to spend on what's important to you 
  • Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life
  • Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage*
  • Allowance to support your ongoing growth and development
  • Parental leave top-up
  • Paid volunteer hours
  • Employee resource groups to empower and drive change at Vidyard and in our communities
  • RRSP match
  • Stock options
  • Flexible holiday program
  • Home office stipend 
  • Flexibility to work in the place that brings out your best: whether you thrive in the comfort of your home office, or are local to, and prefer the energy of our collaboration space in Kitchener, Ontario, Canada, there is flexibility for all.  Although we default to remote-first there will be occasional in-person meetings/events purposefully designed for connection and collaboration.

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us atrecruitment@vidyard.com. Unsolicited resumes from Agencies will not be accepted.

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+30d

Global Product Marketing Manager

Charlotte TilburyLondon,England,United Kingdom, Remote Hybrid
Design

Charlotte Tilbury is hiring a Remote Global Product Marketing Manager

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

This is a Maternity Cover FTC for 12 months

The Global Product Marketing team is dedicated to driving limitless success in the makeup market by shaping the innovation strategy and delivering essential market, consumer, and portfolio insights to Charlotte and the business. With a consumer-focused approach, we partner with the NPD team to co-create tomorrow's viral sensations and market bestsellers, turning Charlotte's creative product vision into clear, consumer-centric messages and stories. As the custodians of the message, we work closely with the global marketing campaigns team to ensure consistency across all touchpoints.

The Global Product Marketing Manager will work across makeup projects, with a focus on colour/lips. They will fuel the strategy of the category and some of Charlotte Tilbury’s hero franchises, enabling the creation of ground-breaking new global product innovation for the brand and beyond.

The role requires an experienced, driven, tenacious and consumer centric product marketeer who has a deep understanding and passion for the luxury beauty industry, has their finger-on-the-pulse when it comes to future trends, insights and need gaps, and is able to infuse this deep-rooted insight into the campaigns.

As a Global Product Marketing Manager you will

  • The expert on (Lips) Makeup market data, insights & trends: Identify gaps and opportunities and influence innovation and calendar strategies, through insatiable curiosity for data & insights (Portfolio, Market, Competitor, Artistry teams, Customer, Trends, Regional teams), driving Category, Franchise and Brand growth. The Global Product Marketing Manager is the source of knowledge for all things Lip make-up.
  • Optimize the portfolio navigation: Ensure our products are easy to choose and shop both online and in-store, through crystal clear messaging and flawless VM execution.
  • Product Concepts & Innovation: Working closely with the NPD Team and harnessing market data & consumer insights, conceptualise award-winning, viral sensation makeup innovations through formula, pack, design, and shades that bring to life Charlotte’s vision.
  • Core Portfolio: Support the category’s launch and love + core repush strategy, ensuring that all hero products are supported throughout the year and cross selling is encouraged.
  • Drive a consumer-centric and competitive messaging strategy: Develop USPs, claims, and messaging hierarchy for our products & franchises to inspire and maximize the impact of our campaigns.
  • Consumer Facing Copy: Support the Copy team to create Pack copy, Names, PDP, permanent VM copy.
  • Product Planning: Collaborate with the Portfolio and NPD teams to recommend pricing strategy, sizing, sampling, discontinuations, and product lifecycle.
  • Toolkits & Presentations: Craft best-in class product marketing toolkits to inspire Charlotte, the business, inform regional forecasting, and handover product bibles to the Marketing Campaigns Team to execute ground-breaking campaigns that flawlessly cascade insights and product big idea into assets and communication channels.
  • Develop Strong Stakeholder Relationships: Establish and build excellent relationships with cross-functional groups, supporting effective Global and Local teams’ interactions for Exceptional, Easy, Efficient ways of working.

 

 

Who you will work with

  • Sits in the Global Product Team (part of Product function) with a dotted line to the Global Brand Marketing Team
  • The role will work closely with Global NPD, Global Campaigns Marketing, Visual Merchandising, Copy, Portfolio, Insights, Pro Artistry and Regional Marketing teams.

About you

  • Experience in Beauty required (ideally Makeup)
  • Extensive and proven experience in Global Marketing (3+ years), including product concepting, and ideally product development.
  • Experience within a founder led business or a top beauty brand is a plus.
  • Passionate storyteller who can bring ideas to life with confidence, balancing aesthetic, and data excellence (Excel and PowerPoint superstar)
  • Excellent verbal and written communication skills
  • Exceptional knowledge of all things beauty/fashion and an avid follower of relevant news, trends, social media (tik tok native), influencers etc.
  • Insight driven decision making – balancing art with commerce. Must be proficient in combining quantitative and qualitative data to form strategies and influence decision making. 
  • Entrepreneurial mindset: resilient, tenacious, confident self-starter and innovative problem solver who can flourish in a fast-paced environment and adjust work course according to business needs and priorities. 
  • Impeccable organisational skills and desire to participate in building efficient processes and workstreams supporting business fast growth.
  • Team player and builder: ability to build strong, trustworthy, working relationships.
  • Results orientated with an impeccable work ethic.
  • Initiative-taking and ambitious with a positive “can-do” attitude. 

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

·       Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves

·       We’re a hybrid model with flexibility, allowing you to work how best suits you

·       25 days holiday (plus bank holidays) with an additional day to celebrate your birthday

·       Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey

·       Financial security and planning with our pension and life assurance for all

·       Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues

·       Bring your fury friend to work with you on our allocated dog friendly days and spaces

·       And not to forget our generous product discount and gifting!

 

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow ourLinkedIn page!

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+30d

Senior Product Marketing Manager

AcquiaRemote - United States
Salesdrupalc++

Acquia is hiring a Remote Senior Product Marketing Manager

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.

Headquartered in Boston, MA, Acquia is a Great Place to Work-CertifiedTM company, is listed as one of the world’s top software companies by The Software Report, and is positioned as a market leader by the analyst community. We are Acquia. We are building for the future and we want you to be a part of it! 

 

Career Exploration at Acquia 

Our recruitment process is designed to empower you in making the most informed decisions. Acquia is committed to providing an inclusive, transparent, efficient, and educational interview experience that cultivates exploration into career opportunities at Acquia

You will discover the opportunity to grow your career here and learn from a global team that empowers you to exceed boundaries and achieve the extraordinary

Summary:

The Senior Product Marketing Manager, Optimizationmanages the product marketing programs for the Optimization and Insights products. You will report directly to the Director, Product Marketing and work collaboratively with the product management team, marketing communications and the performance marketing team to ensure the most effective plan to grow revenue for the company.  

Key responsibilities include:

  • Developing go-to-market (GTM) strategies for the product families you’re aligned to. This includes collaborating with the Global Marketing and Product Team on:
    • Identifying the market opportunity and target buyer personas
    • Defining the routes to market
    • Developing GTM plans and messaging/positioning
    • Validating the approach
    • Working with a cross-functional team to implement the plan
    • Driving sales pipeline
    • Tracking and monitoring the success of the plan and revenue for the product
  • Working with the marketing team to develop thought leadership and demand generation content, including website content, videos, interactive content, ebooks, and more
  • Working with the analyst and media relations team to gain valuable insights and advance Acquia product coverage in the relevant categories
  • Preparing and delivering presentations as a subject matter expert at live events and webinars 
  • Working with the sales enablement team to develop sales content and ensure the field sales team is equipped to sell
  • Working with the product team to feed field and analyst input back into the product  roadmap
  • Working with the Account Management /Customer Success Management teams to ensure product retention and growth within the customer base
  • Working with the relevant partners to maximize revenue potential
  • Assisting the field in individual deals and sales strategy where appropriate
  • Understanding the competitive landscape for a specific product category and how we position against a given set of competitors
  • Drive cross sell of Optimization products in the installed customer base with supporting messaging and campaign strategy and deliverables.
  • Drive Digital Experience Optimization new logos and expansion with the goal of increasing ARR

Requirements:

  • Background in digital experience optimization space including strong understanding of the competitive landscape
  • Experience with a combination of key aspects of product marketing (e.g., evangelism, analyst relations, content creation, sales and partner enablement, etc.)
  • Proven impact on core business KPIs
  • Proven success working with cross functional teams for strategic company initiatives
  • Strong communication skills, including written and speaking

Acquia is proud to provide best-in-class benefits to help our employees and their families maintain a healthy body and mind. Core Benefits include: competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, and much more! 

Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.

Interested residents of Colorado may contact NA-recruiting@acquia.com as it relates to regulation C.R.S. § 8-5-201. Information regarding benefits are linked here.

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+30d

Product Marketing Manager

reveleerUnited States - Remote
Sales2 years of experience

reveleer is hiring a Remote Product Marketing Manager

Product Marketing Manager
Glendale, CA / New Albany, OH / Remote

Reveleer is a healthcare data and analytics company that uses Artificial Intelligence to give health plans across all business lines greater control over their Quality Improvement, Risk Adjustment, and Member Management programs. With one transformative solution, the Reveleer platform enables plans to independently execute and manage every aspect of enrollment, provider outreach and data retrieval, coding, abstraction, reporting, and submissions. Leveraging proprietary technology, robust data sets, and subject matter expertise, Reveleer provides complete record retrieval and review services so health plans can confidently plan and execute risk, quality, and member management programs to deliver more value and improved outcomes.

As the industry’s pioneering value-based care (VBC) enablement technology, Reveleer’s VBC platform is built to solve the most pressing challenges face by risk-bearing organizations today. By unifying retrieval, clinical intelligence, risk adjustment, quality improvement and member management solutions into one powerful AI-enabled platform, Reveleer breaks down data silos and streamlines fragmented workflows to supercharge productivity and care quality for better financial performance and clinical impact.

As a product marketing manager for Payer Solutions, you are responsible for telling the story for our products and solutions that resonates with our buyers and users, and positions Reveleer as a leader in the next evolution in value-based care.

This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our products to our solutions to drive success in sales and marketing and to achieve revenue results. You will be the solution evangelist and will play an integral role in organizing product launches, sales enablement, market and competitive research and play a large role in the direction of our content strategy.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our revenue teams to be successful.

You will collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking user adoption and market insights and have the data to prove what’s working and what isn’t.

In addition to the marketing team, you will regularly collaborate with product managers and sellers, subject matter experts and ; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Product Marketing Manager Key Responsibilities:

  • Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management, sales, subject matter experts and marketing communications to develop product positioning and messaging that resonate with our target buyer and personas.
  • Create and manage a library of messaging frameworks that serve as a single source of truth for our products and solutions
  • Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
  • Understand and support our sellers; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Product Marketing Manager Requirements:

  • 5+ years of product marketing experience with at least 2 years of experience in Healthcare focused on the Payer Market
  • Proficient in productivity applications such as Microsoft Office, Asana,
  • Comfortable using collaboration and CRM tools such as Teams and Hubspot.
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!

Bonus Points:

  • PMA or Pragmatic certified
  • Experience with sales enablement tools like HighSpot or Seismic

About You:

  • You are passionate about healthcare and have a keen eye for detail
  • You are a creative problem solver
  • You have a strong ability to conceptualize and execute ideas
  • You are a team player with a positive attitude and a willingness to learn
  • You are highly organized and able to manage multiple projects simultaneously

What You’ll Receive:

  • Competitive salary
  • Medical, Dental and Vision benefits including HSA/FSA
  • 401k with Employer Match
  • 100% paid short term and long-term disability insurance
  • PTO plan and 10 paid company holidays

Salary Range: $125,000 - $150,000 / annually

Reveleer E-Verifies all new hires.

Please note: This range is based on our market pay structures. However, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience.

Reveleer is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.

If you are a passionate and results-oriented designer who thrives in a fast-paced environment and is passionate about creating impactful designs and contributing to the growth of a rapidly expanding healthcare technology company, we encourage you to apply!

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+30d

Sr. Product Marketing Manager

LatticeRemote, US
Salesagileremote-firstB2Bslackc++

Lattice is hiring a Remote Sr. Product Marketing Manager

About the Role

We’re looking for a talented, adaptable Senior Product Marketer to join our agile team driving awareness and adoption of our innovative HR solutions. This is not your typical product marketing role – you’ll need to embrace ambiguity and thrive in our fast-paced, strategic, and evolving start-up environment.

The Pace: Rapid cycles and concurrent projects are the norm. Our work is high-impact and high-visibility. In a single week, you may contribute to a product launch, craft customer narratives, plan a webinar, and more. Flexibility is key.

The Impact: You’ll be a force multiplier, enabling Lattice’s global go-to-market team with compelling positioning, sales tools, and campaigns. Your work spans the full marketing lifecycle from insights to execution.

The Mindset: A hunger to learn, create, and drive impact. You easily pivot between strategic initiatives and managing deliverables. Collaboration is one of the keys to your success; you seek input from peers and cross-functional partners to improve your own work outputs. If you crave a dynamic, collaborative environment where you can showcase and build on your product marketing talents across diverse initiatives – let’s talk.

What You Will Do

  • Lead go-to-market strategy and launches for new products/features through compelling storytelling
  • Plan and execute integrated marketing campaigns from insights through creative execution
  • Conduct research to deeply understand buyers, market trends, and competitive landscape
  • Develop positioning, messaging, and highly leveraged sales/enablement tools
  • Analyze performance data to continually optimize marketing tactics and investment
  • Showcase product marketing thought leadership through content development and presentations
  • Collaborate cross-functionally across product and sales to drive alignment and, ultimately, customer success.

What You Will Bring to the Table

  • 5-7+ years of B2B SaaS Product Marketing experience, HR technology experience is a plus
  • Excellent written/verbal communication skills to convey complex value propositions.
  • Demonstrated ability to work cross-functionally across a diverse range of teams
  • Analytical and metrics-driven, comfortable digging into primary and secondary data to identify relevant insights
  • You are highly curious, eager to learn, and have a growth mindset
  • Passion and ability to work in a fast-paced, 0-to-1 environment

The estimated annual cash salary for this role is $137,500 - $172,000. This position is also eligible for incentive stock options, subject to the terms of Lattice’s applicable plans

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: Medical insurance; Dental insurance; Vision insurance; Life, AD&D, and Disability Insurance; Emergency Weather Support; Wellness Apps; Paid Parental Leave, Paid Time off inclusive of holidays and sick time; Commuter & Parking Accounts; Lunches in the Office; Workplace Amenities Stipend, Internet and Phone Stipend; One time WFH Office Set-Up Stipend; 401(k) retirement plan; Financial Planning; Learning & Development Budget; Sabbatical Program; and Invest in Your People Fund

*Note on Pay Transparency:

Lattice provides an estimate of the compensation for roles that may be hired as required by state regulations. Compensation may vary based on (a) location, as Lattice factors in specific location when benchmarking compensation for most roles; (b) individual candidate skills and qualifications; and (c) individual candidate experience.

Additionally, Lattice leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Lattice reserves the right to modify this information at any time, subject to applicable law. 




About Lattice

Lattice is on a mission to build cultures where employees and their companies thrive. In an age where employees have more choices than ever before, businesses that put employees first are winning ????– and Lattice is building the tools to empower those people-centric companies.

Lattice is a people success platform that offers performance reviews, employee engagement surveys, real-time feedback, weekly check-ins, goal setting, and career planning in a way that allows companies to focus on employee development, growth, and engagement – yielding stronger employee retention, performance, and impact to the bottom line ????. Since launching in 2016, we have grown to over 5,000+ customers globally, including brands like Slack, Robinhood, and Gusto. 


Lattice is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Lattice is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.

By clicking the "Submit Application" button below, you consent to Lattice processing your personal information for the purpose of assessing your candidacy for this position in accordance withLattice's Job Applicant Privacy Policy.

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+30d

Product Marketing Manager

NewselaRemote
SalesBachelor's degreeB2BDesignc++

Newsela is hiring a Remote Product Marketing Manager

The role: 

As a member of the Product Marketing team at Newsela, you’ll be an expert on the needs and challenges of our users and district customers, and you’ll use that expertise to inform our Newsela ELA product and go-to-market strategy and position Newsela as an essential solution for our customers and prospects. 

Reporting to the Director of Product Marketing, you’ll be responsible for differentiating Newsela ELA in the market through buyer and market insights, product requirements, marketing content, and sales enablement efforts. You’ll also partner with colleagues on the Product and Marketing teams to bring new products and features to market with launch and promotional plans that will resonate with our target audiences. 

You will: 

  • Gather and synthesize user, buyer, competitor, and market insights and deliver them as product requirements to inform Newsela’s Product roadmap.
  • Own planning and GTM execution for Newsela product and feature launches. 
  • Develop and maintain product messaging and marketing materials that differentiate Newsela’s literacy solution in the market among buyers.
  • Build and deliver enablement materials to ensure Newsela’s externally-facing teams are prepared to effectively deliver our value propositions to customers.
  • Support go-to-market efforts to expand Newsela ELA’s reach in international markets. 

Why you’ll love this role:

  • You’ll be part of an organization solving real challenges in K-12 education, and the highly visible internal and external materials you develop will have a direct and measurable impact on Newsela’s business. 
  • Your work will shape the future of Newsela’s most essential products, which are loved by teachers in all 50 states and multiple countries, and you’ll work to ensure those same products resonate with district decision makers. 
  • On any given day you could be collaborating with passionate teammates from Product Management and Design, Sales and Customer Success, Business Development, and of course, Marketing. 
  • You will have the opportunity to share insights that improve the Newsela product and the user experience.
  • Your work will directly impact engagement and usage of Newsela products in K-12 classrooms nationwide.

Why you’re a great fit:

  • You have a bachelor's degree in marketing, business, or a related field.
  • You’re a collaborative marketer who has been in a B2B Product Marketing role for at least 5 years, ideally with some of that time in K-12 education.
  • You have experience launching new products and features, developing product value propositions, and building and maintaining buyer personas.
  • You’ve created marketing assets that run the gamut from sales enablement resources and competitive battlecards to webinars and product videos, and you love digging into marketing performance data to understand what content and formats resonate most with your target audiences. 
  • You’re a natural communicator with excellent written and verbal communication skills, and you can synthesize complex information into a compelling story. 
  • You are organized and collaborative, capable of managing complex, interdependent projects and maintaining multiple workstreams.
  • You have a user-centric approach and strong desire to deliver valuable experiences to users and make an impact in K-12 education.

Base compensation: $90,000 - $100,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience. 

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+30d

Senior Product Marketing Manager

SonderMindDenver, CO or Remote
SalesBachelor's degreeDynamicsc++

SonderMind is hiring a Remote Senior Product Marketing Manager

About SonderMind

At SonderMind, we know that therapy works. SonderMind provides accessible, personalized mental healthcare that produces high-quality outcomes for patients. SonderMind's individualized approach to care starts with using innovative technology to help people not just find a therapist, but find the right, in-network therapist for them, should they choose to use their insurance. From there, SonderMind's clinicians are committed to delivering best-in-class care to all patients by focusing on high-quality clinical outcomes. To enable our clinicians to thrive, SonderMind defines care expectations while providing tools such as clinical note-taking, secure telehealth capabilities, outcome measurement, messaging, and direct booking.

About the Role

The Senior Product Marketing Manager will be responsible for developing and executing comprehensive go-to-market strategies for our product portfolio. This role requires a strategic thinker with a deep understanding of market dynamics, customer needs, and competitive positioning. The ideal candidate will have a proven track record in product marketing and a passion for driving business growth through innovative marketing strategies.

Essential Functions

  • Go-to-Market Strategy: Develop and execute go-to-market plans for product launches, ensuring successful market entry and customer adoption. 
  • Market Analysis: Conduct thorough market research to understand industry trends, customer needs, and competitive landscape. Translate insights into actionable strategies. 
  • Competitive Positioning: Define and communicate the unique value propositions of our products, clearly differentiating them from competitors. 
  • Customer Engagement: Build and maintain strong relationships with customers through targeted marketing campaigns, regular communication, and feedback loops. 
  • Internal & External Enablement: Collaborate with internal and client-facing teams to provide essential tools, training, and collateral to enhance their performance and drive sales growth. 
  • Content Creation: Develop compelling marketing materials, including product briefs, case studies, white papers, and presentations. 
  • Cross-Functional Collaboration: Work closely with product management, sales, and other departments to ensure alignment and consistency in product messaging and positioning. 
  • Performance Metrics: Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and adjust strategies as needed.

What does success look like?

Initial early success will mean establishing an acquisition, expansion, conversion, and retention strategy along with our go-to-market partners that is driven by the product itself.  After the strategy is established, the most successful candidates in this role will have sustained success through a combination of staying abreast of market and product competitor trends, continuously refining our product's competitive positioning against them, maintain strong internal and customer relationships, and be seen as a product thought-leader to drive conviction and results with our strategies.

Performance in the role be measured through a combination of KPIs such as adoption, customer feedback, acquisition targets, and effectiveness in partnering with, and positively influencing, partner organizations.

Who You Are

  • Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
  • 5+ years of experience in product marketing, preferably in health/mental health 
  • Proven track record of successful product launches and go-to-market strategies. 
  • Strong analytical skills with the ability to interpret market data and translate it into actionable insights. 
  • Excellent written and verbal communication skills. 
  • Ability to work collaboratively in a cross-functional team environment. 
  • Creative thinker with a results-driven mindset. 
  • Proficiency in marketing tools and software (e.g., CRM, marketing automation, analytics platforms).

Our Benefits 

The anticipated salary rate for this role is between $150,000-180,000 per year.

As a leader in redesigning behavioral health, we are walking the walk with our employee benefits. We want the experience of working at SonderMind to accelerate people’s careers and enrich their lives, so we focus on meeting SonderMinders wherever they are and supporting them in all facets of their life and work.

Our benefits include:

  • A commitment to fostering flexible hybrid work
  • A generous PTO policy with a minimum of three weeks off per year
  • Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate)
  • Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options
  • Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it.
  • Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition which allows between 8-16 weeks of paid leave)
  • 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary
  • Travel to Denver 1x a year for annual Shift gathering
  • Fourteen (14) company holidays
  • Company Shutdown between Christmas and New Years
  • Supplemental life insurance, pet insurance coverage, commuter benefits and more!

Application Deadline

This position will be an ongoing recruitment process and will be open until filled.

 

Equal Opportunity 
SonderMind does not discriminate in employment opportunities or practices based on race, color, creed, sex, gender, gender identity or expression, pregnancy, childbirth or related medical conditions, religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.

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+30d

Product Marketing Manager

UserTestingRemote - U.S.
Salesc++

UserTesting is hiring a Remote Product Marketing Manager

We’re UserTesting, a leader in experience research and insights; we believe the path to human understanding and great experiences start with a shared understanding—seeing and hearing how another person engages with the world around them and taking in their perspective. Working at UserTesting, you will be empowered to help organizations  discover the human side of business–transforming how they work, collaborate, innovate, and bring new products and experiences to market. This is what inspires us, and it’s how we enable companies to connect with their audiences naturally and organically through an experience that is uniquely, and intentionally human.

A trusted company by top brands for 15+ years, UserTesting, recently merged with UserZoom, has over 3,400 customers in 50 countries, including 75 of the Fortune 100 companies. Joining our team means being part of a passionate group focused on transforming how companies learn from and understand their customers. Come join us and help us build the engine for human understanding.

About the team

At UserTesting, the product marketing team is responsible for driving revenue growth and product adoption through close collaboration with GTM and product teams. We specialize in messaging and positioning, market and competitive analysis, content creation, and go-to-market planning, to ensure our products resonate with target audiences.  With a focus on data-driven decision-making and continuous optimization, we play a pivotal role in positioning our solutions as market leaders and supporting the overall growth objectives of the company.

The Opportunity

The Product Marketing Manager will work collaboratively with the Product, Corporate Marketing, Sales, Enablement, and Customer Success to to bring new products to market, with a focus on delivering customer value.

  • Develop go-to-market plans for new product releases, coordinating with cross-functional team members across the organization. 
  • Partner with the Enablement team to ensure the field teams can clearly articulate the value of our solutions to both buyers and existing customers; develop internal tools and external collateral and teach them how and when to use it. 
  • Develop product positioning and messaging that resonate with our target buyer personas.
  • Partner with cross-functional teams to help create messaging and content for sales plays and initiatives
  • Understand the competitive landscape to craft differentiated messaging and enablement.
  • Create and maintain internal- and external-facing content around a specific product domain, including preparing presentations for customer conferences, sales initiatives, 

Required Skills/Abilities:

  • Ability to work well cross-functionally
  • Proven track record in crafting compelling positioning and messaging
  • Strong public speaking skills and experience presenting to large stage audiences
  • Experience developing visually interesting and compelling presentations, exemplary demos, as well as persuasive sales tools and collateral
  • Ability to work well with field sales and customer success teams
  • A focus on continuous improvement 

Compensation
Salary up to $100,000/year

To learn more about our team, culture, and customers, check out ourcareers page,company blog, andpress/awards. Aside from a great work environment and the opportunity to make an impact, we’re also growing the team quickly–join us!

At UserTesting, we are committed to providing more inclusive and accessible experiences for our candidates. We pride ourselves on building empathy; diverse perspectives, which we believe are the key values to creating exceptional experiences for everyone. Our commitment to providing accessible experiences is driven by this belief and our core values. If you require any accommodations or have any specific requests about how we could tailor our interview process to better suit your needs please contact us on:talentexperience@usertesting.com.If you need to speak to someone please ask!

******

UserTesting is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.  Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.  We welcome people of different backgrounds, experiences, abilities and perspectives.  

UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.  

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailingaskPeopleOps@usertesting.com.

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+30d

Principal Product Marketing Manager, Enterprise

NextRollSan Francisco, New York City, or Remote
Sales10 years of experienceB2Bc++

NextRoll is hiring a Remote Principal Product Marketing Manager, Enterprise

You’ll join our RollWorks Product Marketing team reporting to our Senior Director, Product Marketing. As our Enterprise PMM you will oversee inbound and outbound product marketing for our Enterprise category. You’ll research and form a deep understanding of the needs of B2B Enterprise sales and marketing organizations and will craft messaging, positioning, and narratives that address those needs via the differentiated value of the RollWorks platform. You will partner with the product management team to guide both short and long term product strategies for the Enterprise segment, work with cross-functional marketing counterparts to ideate and execute go-to-market (GTM) plans for reaching and influencing Enterprise decision makers, and facilitate the commercialization of new products and features with cross-functional business teams. 

This role is open in San Francisco, New York City, orRemotelocations. 

Unsure that you check all the boxes? You should still apply! We’ll review your application for other opportunities. We're always on the lookout for talented people and we're committed to developing each employee's career with over 1,800 training classes offered every year.

The impact you’ll make:

  • Inform strategy via research, gathering market and customer insights, sharing findings with cross-functional stakeholders and using those insights to recommend product and marketing strategies including pricing, packaging, and product development. 
  • Develop messaging documentation, briefs and other source of truth reference materials for use by cross-functional stakeholders. 
  • Enable revenue teams to be successful through the creation of compelling customer-facing content and sales enablement materials turning our product positioning into compelling experiences like demo videos, web properties, microsites, slides etc.
  • Facilitate the commercialization of products and features, managing cross-functional GTM motions and ensure teams are prepared with the information and resources needed to win in the market. 

Skills you’ll bring: 

  • Bachelor’s degree required
  • 8-10 years of experience in Product Marketing including related product and client-facing roles with progressive growth.
  • Deep experience in advertising technology, B2B marketing, ABM platforms and navigating changing technology landscapes
  • Experience influencing the Enterprise B2B customer segment 
  • Data-driven approach to understanding customers, gauging product adoption, performance and customer impact. 
  • Experience managing cross-functional GTM commercialization processes, working with operations, product, revenue and marketing organizations and driving cross-functional alignment.
  • Ability to navigate ambiguity and help unite others around doing the right thing for customers and long-term business objectives 
  • Ability to drive communication processes and work effectively across cross-functional teams, with experience influencing senior leadership

Benefits and perks:

  • Competitive salary and equity
  • 100% employee coverage for medical, dental and vision premiums
  • Short and long term disability benefits at no cost to the employee
  • Basic life and AD&D insurance at no cost to the employee
  • 401K Plan (Pre-tax and Roth)
  • 4 weeks of paid time off and work/life balance
  • Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
  • Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
  • Join a community of fellow Rollers as a member of one of our Employee Resource Groups 
  • Ample opportunities to volunteer with local organizations with NextRoll Gives Back
  • For additional benefits not mentioned, visit our Careers page

 

Additional Information:

Minimum salary of $169,200 to maximum salary of $208,454 + equity + benefits.

The range provided is NextRoll’s reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors

About RollWorks:

At RollWorks, we get buyers. We've spent 15 years collecting and refining 4.2 billion digital profiles, representing the most comprehensive and trustworthy buyer dataset on the market. We use AI and machine learning to turn buyer data into actionable insights and help customers activate those insights to drive full-funnel outcomes using our exceptional native B2B advertising product and integrations into 24 additional marketing and sales tools. By marrying cutting-edge buyer data, insights, and activation capabilities with our industry-leading ease of use, we enable growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results.

We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request reasonable accommodation, contact candidateacommodations@nextroll.com.

 

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+30d

Senior Product Marketing Manager

UserTestingRemote - U.S.
Salesc++

UserTesting is hiring a Remote Senior Product Marketing Manager

We’re UserTesting, a leader in experience research and insights; we believe the path to human understanding and great experiences start with a shared understanding—seeing and hearing how another person engages with the world around them and taking in their perspective. Working at UserTesting, you will be empowered to help organizations  discover the human side of business–transforming how they work, collaborate, innovate, and bring new products and experiences to market. This is what inspires us, and it’s how we enable companies to connect with their audiences naturally and organically through an experience that is uniquely, and intentionally human.

A trusted company by top brands for 15+ years, UserTesting, recently merged with UserZoom, has over 3,400 customers in 50 countries, including 75 of the Fortune 100 companies. Joining our team means being part of a passionate group focused on transforming how companies learn from and understand their customers. Come join us and help us build the engine for human understanding.

The Team

At UserTesting, the product marketing team is responsible for driving revenue growth and product adoption through close collaboration with GTM and product teams. We specialize in messaging and positioning, market and competitive analysis, content creation, and go-to-market planning, to ensure our products resonate with target audiences.  With a focus on data-driven decision-making and continuous optimization, we play a pivotal role in positioning our solutions as market leaders and supporting the overall growth objectives of the company.

The Opportunity

The Sr Product Marketing Manager, Strategic Audiences will work closely with the field and marketing organizations to craft campaigns, enablement programs, positioning and messaging,  and content designed to drive awareness and interest from specific buyer personas, initially focusing on executive buyers.  

  • Become the subject matter expert for UserTesting’s different buyer audiences, with a focus on senior executives and how to engage them throughout the sales process
  • Develop campaigns and sales plays designed to drive awareness and interest amongst specific audiences
  • Partner with the Enablement team to create internal training focused on educating Sales and Customer Success teams on our audiences. Enabling them to clearly articulate the value of our solutions 
  • Partner with our Industry Solutions team to create compelling narratives for audiences within specific verticals.
  • Drive a common understanding of our buyers within the Product and Engineering organization
  • Partner with the Marketing team to drive events and other initiatives focused on specific audiences

What we're looking for

  • Ability to create campaigns, sales plays, and enablement programs targeting specific audiences  
  • Ability to work well cross-functionally
  • Proven track record in crafting compelling positioning and messaging.
  • Strong public speaking skills and experience presenting to large stage audiences
  • Experience developing visually interesting and compelling presentations, exemplary demos, as well as persuasive sales tools and collateral
  • Ability to work well with field sales and customer success teams
  • Advanced/senior level experience in product marketing, ideally within enterprise SaaS. 

Perks/Benefits

  • Private medical and dental
  • Monthly wellness and telecommunications reimbursements
  • Work from home office equipment stipend
  • Professional development stipend
  • Flexible hours
  • Generous holiday entitlement
  • Mental Wellness Employee Assistance Program
  • Cycle to Work scheme 
  • Employee Referral Program
  • Paid quarterly volunteering days and Charity donation matching via our UT Cares Volunteers and Charitable Giving Committee
  • Enhanced family leave 
  • Employee-led groups to help foster a more inclusive employee experience and build a culture of belonging at UserTesting. Read morehere! 

To learn more about our team, culture, and customers, check out ourcareers page,company blog, andpress/awards. Aside from a great work environment and the opportunity to make an impact, we’re also growing the team quickly–join us!

At UserTesting, we are committed to providing more inclusive and accessible experiences for our candidates. We pride ourselves on building empathy; diverse perspectives, which we believe are the key values to creating exceptional experiences for everyone. Our commitment to providing accessible experiences is driven by this belief and our core values. If you require any accommodations or have any specific requests about how we could tailor our interview process to better suit your needs please contact us on:talentexperience@usertesting.com.If you need to speak to someone please ask!

******

UserTesting is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.  Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.  We welcome people of different backgrounds, experiences, abilities and perspectives.  

UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.  

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailingaskPeopleOps@usertesting.com.

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+30d

Product Marketing Manager, USA

Cobalt.ioRemote US
Sales2 years of experienceBachelor's degree

Cobalt.io is hiring a Remote Product Marketing Manager, USA

Product Marketing Manager

Who We Are 

Cobalt was founded on the belief that security testing can be better. We pioneered Pentest as a Service (PtaaS) by pairing a SaaS platform with an exclusive community of highly vetted security experts to disrupt the old school way of testing. Today, over 1,300 customers—from startups to well known enterprises—use Cobalt to run application and network pentests, code reviews, risk assessments, red team exercises, IoT testing, and other cybersecurity services. With Cobalt, companies can start testing faster, produce stronger results, and integrate with the modern security and development team operations.

We’re an award-winning (and fully remote) workplace with Scandinavian roots, an American base, and a global outlook. Together, we’re committed to helping customers reduce risk quickly and innovate securely.

Description

We are seeking a Product Marketing Manager to join the Product Marketing team at Cobalt, with a focus on writing and content development. In this role, you will play a critical part in shaping and communicating the value proposition of our cybersecurity services, including pentesting and other offensive security offerings like secure code review and digital risk assessments. You will work closely with customers to develop compelling case studies and partner with the rest of the go-to-market team to drive engagement. Your responsibilities will include crafting white papers, marketing materials, and other content that clearly conveys the benefits and impact of our solutions, ensuring our messaging is both impactful and aligned with market needs.

What You'll Do

  • Develop and write compelling content, including white papers, case studies, blog posts, and datasheets, to effectively communicate Cobalt's cybersecurity services.
  • Collaborate with product management and technical teams to ensure content accuracy and relevance, aligning with the latest product updates and industry trends.
  • Work closely with customers to identify success stories and translate their experiences into compelling narratives that resonate with our target customer profile (ICP).
  • Partner with the go-to-market team to drive prospect engagement through the funnel leading to closed-won sales.
  • Collaborate with sales, customer success, enablement, and marketing teams to ensure messaging is on point and well distributed across channels, including digital campaigns, webinars, and events.
  • Continue the development of Cobalt’s messaging and positioning strategy, refining and optimizing based on customer feedback, sales realities, competitive intelligence, and market trends.
  • Assist in developing the overall content strategy, ensuring it aligns with broader marketing goals and supports lead generation and brand awareness efforts.

You Have

  • Minimum of 2 years of experience in cybersecurity, with a strong understanding of key concepts and trends in the industry.
  • Proven experience in content development, including writing white papers, case studies, and other marketing materials.
  • Excellent written and verbal communication skills, with the ability to translate complex technical information into clear and compelling content.
  • Ability to collaborate effectively with cross-functional teams, including product management, sales, and customer success.
  • Strong organizational skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment.

Bonus If You Have

  • Grammar-nerd tendencies.

Diversity at Cobalt

With over 45 nationalities already at Cobalt (and counting) we respect and celebrate diversity! We’re proudly committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. We support each other and are grateful for each Cobalter's contribution to our mission — let's make security dance! 

Please apply even if you don't think you meet all of the criteria above but are still interested in the job. Nobody checks every box, and we're looking for someone excited to join the team.

Why You Should Join Us

  • Grow in a passionate, rapidly expanding industry operating at the forefront of the Pentesting industry 
  • Work directly with experienced senior leaders with ongoing mentorship opportunities
  • Earn competitive compensation and an attractive equity plan
  • Save for the future with a 401(k) program (US) or pension (EU) 
  • Benefit from medical, dental, vision and life insurance (US) or statutory healthcare (EU)
  • Leverage stipends for:
    • Wellness
    • Work-from-home equipment & wifi
    • Learning & development
  • Make the most of our flexible, generous paid time off and paid parental leave 
  • Work remotely from anywhere in the US, the UK, or Germany

Pay Range Disclosure(For US openings only)

Cobalt is committed to fair and equitable compensation practices. The salary range for this role is ($ 95,200- $119, 000) per year + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications.  The salary range may differ in other states and may be impacted by proximity to major metropolitan cities. 

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