At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better.
This is a foundational role for Webflow - it’s the first time we’ve added 2nd line Sales leadership as the team has grown!
Reporting into the VP of Sales, we are looking for a Director of Sales to help us scale a high-performing sales team of talented 1st line Sales Managers and Account Executives across our segments - Growth/SMB(0-200 employees), Corporate/MMK (201-2,500 employees) &Enterprise(2,500+ employees) - in the West or East region.
Webflow is growing fast, and you’ll play a pivotal role in guiding and accelerating this trajectory – building a world-class and diverse team, amping up the pipeline generation machine, becoming a thought leader in the web design and development space working closely with product and marketing, and closing revenue for Webflow.
About the role
- Remote-first (United States; BC & ON, Canada)
- Full-time
- Permanent
- Our cash compensation amount for this role ranges depending on the cost of labor of the geographic area. The ranges shared below may change if you are hired in another geographic location.
- United States (all figures cited below in USD and pertain to workers in the United States)
- Zone A: $415,000 - $435,000
- Zone B: $394,250 - $413,250
- Zone C: $373,500 - $391,500
- Canada (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
For sales roles, the ranges provided are the role’s On Target Earnings (“OTE”) ranges, meaning that the ranges include both the sales commissions target and annual base salary for the role. This salary range may be inclusive of several career levels at Webflow and will be narrowed during the interview process based on a number of factors, including the candidate’smarket location, job related experience, knowledge, qualifications, and skills. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
As Director of Sales, you will…
- Build and lead a world-class, diverse team: recruit, interview, hire, coach, and mentor Sales Managers. Guide the Sales Managers on a set of frameworks for hiring and retaining high-performing Account Executives in order to build the sales motion at Webflow.
- Own your results: attain quota, forecast accurately, and drive linearity in sales performance. Drive an operating rhythm of weekly, monthly, quarterly forecast meetings, business reviews, and tracking results.
- Grow your business: position the team to grow successfully beyond the immediate targets, creating the engine for increased revenue year on year. Build pipeline generation cadences, guide the team to qualify deals across Webflow’s lead sources (inbound, self serve signup, self serve upgrade, outbound, partners, expansions), command the sales process, and drive operational rigor.
- Tailor by segment:this role is responsible for Sales Teams across our three segments – from small/medium business to mid-market to enterprise – and you will tailor your cadence, approach, and deal review structure to optimize for deal velocity and execution.
- Drive the partnerships motion: according to Gartner, 92% of content management system evaluations are led or influenced by agency or consulting partners. Work with Webflow’s Partnerships Team to identify leading partners for investment of time and resources, and guide our Sales Team to lean into this motion for current and future business.
- Become a thought leader: earn the right to advise CMOs & CTOs on the strategic importance of prioritizing and up-leveling their #1 marketing asset — namely, their global websites.
- Be customer obsessed: guide the team to embody our core behavior of “Obsess over the Customer Experience” and deliver a strong sales experience and post-sales collaboration to bring business results to fruition.
- Collaborate cross-functionally: work closely across the Sales, Marketing, and Product departments to implement and carry out a sales go-to-market plan and strategy.
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.
About you
Requirements:
- Possess 10+ years of SaaS sales experience -- ideally complex deals with a disruptive product
- 6+ years leadership experience --ideally 2nd line leader who has led teams of 40-50+ (Sales Managers & AEs) and has significant Large Enterprise experience as we move up market.
You’ll thrive as a Director of Sales if you bring:
- A deep understanding of both Product-Led Growth (PLG) and Enterprise Sales to effectively blend these approaches, optimizing Webflow’s market reach and customer engagement
- A solid quantitative foundation for sales to track performance metrics and drive decisions with data
- Curiosity to tailor the team’s approach by Webflow lead source to increase velocity and close rates
- Experience evolving a company’s sales process, methodology, and behavior (e.g., Force Management, Command of the Message, Challenger, MEDDPICC)
- Experience driving clarity and strong communications during immense change and growth
- Track record of recruiting, hiring, and retaining world-class and diverse talent
- Work well cross-functionally with teams across product, engineering, and marketing – and game to be a voice for your team and Webflow given what you see in the market
- Passion for setting your team’s vision and building a culture of high-performance, driving accountability at all levels to own our results and power Webflow’s business
Our Core Behaviors:
- Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
- Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
- Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
- Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates
Benefits & wellness
- Equity ownership (RSUs) in a growing, privately-owned company
- 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment
- 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement
- Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
- Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
- Monthly stipends to support health and wellness, smart work, and professional growth
- Professional career coaching, internal learning & development programs
- 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
- Discounted Pet Insurance offering (US only)
- Commuter benefits for in-office employees
Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks unless otherwise required by law.
Remote, together
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Stay connected
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
Please note:
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
For information about how Webflow processes your personal information, please reviewWebflow’s Applicant Privacy Notice.
