About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 70 million monthly active users (MAU) across more than 150 countries. 

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). 

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

This role is based in London with a hybrid model of remote and in person/office meetings (2-3 days per week).

About the Job

As we grow Life360 in Europe we are looking to add an experienced Marketing Manager to support our expansion in the Nordics & the Netherlands. With proven success in the US, Canada, United Kingdom and Australia and a strong International user base and a compelling value proposition around family safety, we are now building out our international team to support our European growth.

We are looking for a passionate and data-informed Marketing Manager who will take a leading role in defining the strategy and execution of integrated marketing campaigns that help build awareness, acquire, engage, and retain Life360 members in our European markets. You will own brand marketing for Life360 in the Nordics & the Netherlands ultimately driving membership growth through all marketing activities ensuring maximum brand awareness, user acquisition, retention, referral and member satisfaction.

What You’ll Do

Primary responsibilities include, but are not limited to:

• Develop unique positioning and messaging for each market based off user personas to create clear narratives for established and new features
• Develop, create and execute Omni-channel brand & product marketing strategies and campaigns that drive awareness and membership growth
• Gain deep insights into our users to ensure we're focused on the right messaging, positioning and content
• Adjust strategies and tactics based on trends and feedback
• Analyze and share campaigns results that have clear insights and takeaways with actionable recommendations to improve business performance
• Develop and execute social media strategy including influencer partnerships
• Monitor competitive landscape/positioning and market trends/threats
• Support go-to-market launches of new product features and collaborate with cross functional teams
• Manage marketing campaign calendar and coordinate fully integrated seasonal campaigns across channels
• Partner with stakeholders in Marketing (Growth/Performance & CRM), Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap

What We’re Looking For

We are looking for candidates with a diverse background that will complement the skills and backgrounds of the current team. If you don’t fit all the criteria below please apply anyway as this list is more of a preference rather than a rule. Our priority is for a well-rounded team that delivers results:

• Fluent in one of the languages: Swedish, Dutch, or Spanish, in addition to English.
• Experience in B2C subscription business (ideally app based with a freemium model)
• A hustle “can-do” attitude with a growth mindset - hunger and curiosity to dig in and find high leverage efforts to drive the business
• At least 4+ years of marketing experience
• Strong communicator both written and verbal who excels in fast-paced and collaborative environments
• Experience across digital marketing channels
• Experience with user research and insights
• Experience localizing an existing product to different international markets and launching marketing campaigns, showing a great understanding of and passion for local nuances, and ability to translate these into delightful member experiences
• Effective time management, creative, analytical, and organizational skills
• A self-starter with a strong work ethic 
• Creative and able to think differently about how we market and where we market
• A balanced perspective between data driven decision making and gut/big picture thinking that challenges the status quo/conventional thinking
• Strong attention to detail and project management skills

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. 

We’re looking for a dynamic Customer Marketing Manager to scale our customer marketing program across digital, community, brand, and lifecycle channels. This person will play a crucial role in engaging and delighting our customers, transforming them into passionate advocates of the Webflow brand. 

Working closely with the Head of Customer Marketing, you will become a resident expert on our customers–collaborating closely with our go-to-market teams to help accelerate pipeline, producing compelling customer stories, growing Webflow’s presence on third party review sites, and launching meaningful customer-first programs that drive business impact. 

About the role:

• Location: Remote-first (United States)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below in USD and pertain to workers in the United States)
    • Zone A: [$134,100 - $182,400]
    • Zone B: [$126,000 - $171,400]
    • Zone C: [$118,000 - $160,450]

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Director, Brand Marketing 

As a Customer Marketing Manager, you’ll … 

• Build and maintain relationships with our most strategic customers, acting as their internal champion and advocating for their success
• Work closely with customer success, sales, product marketing and comms teams to identify and craft stories to support our go-to-market initiatives
• Produce rich customer stories across all formats, channels and full-funnel activities including blogs, case studies, videos, webinars, speaking opportunities, etc.
• Create playbooks and repeatable processes for how we include customer stories in our company’s most pivotal initiatives including product launches, events, and brand campaigns, ensuring the customer voice is represented throughout
• Scale our sales reference program by managing the full end-to-end lifecycle from request to customer outreach and measurement, and operationalize how we grow our reference pool over time
• Collaborate with the marketing events team to source a pipeline of customer speakers for local and regional events; support with speaker selection, prep, and ensure a positive customer experience throughout the engagement
• Spearhead creative programs for how we recognize and celebrate our customers at scale through our Webflow Awards program, gifting, and more
• Own relationships with third-party review platforms such as G2, develop review campaigns, and create quarterly G2 content including blogs and social media posts
• Identify opportunities to continuously optimize and scale customer engagement and advocacy efforts

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

Requirements:

• Bachelor's degree is required
• 4+ years of relevant marketing experience with at least 3+ years of customer marketing in the B2B enterprise space\

You’ll thrive as a  Customer Marketing Manager if you:

• Great customer and executive stakeholder communications skills
• Creative and inventive problem solver with extreme attention to detail
• Thrive in a fast-paced environment juggling multiple projects at once
• Proven ability to work cross-functionally, particularly with Sales, Customer Success, Marketing, Product and creative teams
• A customer-first approach with a passion for storytelling and relationship building
• Enjoy and have a track record of success in a dynamic, sometimes ambiguous environment

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company.
• 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement
• Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support health and wellness, smart work, and professional growth
• Professional career coaching, internal learning & development programs
• 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
• Discounted Pet Insurance offering (US only)
• Commuter benefits for in-office employees

Be you, with us

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please reviewWebflow’s Applicant Privacy Notice. 

Overview

About the Role

We are looking for a marketing manager to manage and execute the in-app marketing strategies that drive growth across the customer journey and achieve company goals. You will work closely with cross-functional teams to bring their strategies to life while following channel best practices to grow performance and ensure a seamless customer experience.

About the Team

The Instacart marketing team is highly analytical, moves fast and is focused on delivering quantifiable results. Our Consumer CRM and In-App Marketing team develops and delivers billions of messages a year across the company’s owned channels (email, mobile push, SMS, and in-app).

About the Job 

• Serve as the in-app channel expert, partnering closely with marketing, design, and Product partners to drive the channel approach and deliver best in class campaign execution across setup, optimization and creative
• Regularly report on campaign and channel performance, providing insights to optimize future initiatives 
• Build and maintain cross-functional partnerships across Marketing, Product and Engineering to enhance existing processes and identify opportunities to grow alignment 
• Partner with technical teams to identify bugs or process issues that need attention  
• Develop comprehensive A/B testing plans based on strategic roadmaps, aiming to improve campaign performance and drive growth across company goals 
• Maintain a customer-centric approach to identify areas of opportunity and ensure we are maintaining the best experience across multiple in-app placements 

About You

Minimum Qualifications

• 3-5 years of experience in CRM or in-app/mobile marketing
• Thrives in a fast-paced environment and is able to multitask 
• Has an experimentation, learning, and a growth mindset
• Results-focused and data-driven, using insights to make recommendations to improve campaigns
• Detail oriented with the ability to carefully QA campaigns and troubleshoot issues 
• Domain expertise in email, push notifications, SMS, and in-app messaging preferred 
• Strong interpersonal skills that lead to strong cross-functional partnership 

Preferred Qualifications

• Comfortable with learning new technologies 
• Experience in the on-demand economy is considered a bonus
• Ability to effectively coordinate complex projects with multiple stakeholders

#LI-Remote

Overview

We are looking for a highly motivated Account Based Marketing Manager to join our demand generation team. The role will contribute to our Enterprise GTM strategy and lead ABM programs to turn high volume merchants into customers. Exceptional candidates will be able to manage and communicate with stakeholders across Recharge for ABM programs to execute at a high level. 

What you’ll do

• Live by and champion our values: Accountability, Collaboration, Iteration & Details 

• Establish an execution framework where stakeholders understand their given roles and are held accountable

• Identify high-potential target accounts and contribute to ideal customer profile (ICPs) and persona creation for high-volume merchants 

• Understand our platform’s value propositions and how to position Recharge to high-volume merchants  

• Collaborate with Product Marketing and Sales to develop our Enterprise go-to-market, as well as, how to socialize the strategy 

• Develop, orchestrate and execute holistic ABM strategies and programs, including but not limited to, 1:1, 1:few, executive and industry programs

• Provide visibility into the touch-points and progress of ABM accounts 

• Develop robust reporting to help us track how our account-based efforts are generating opportunities, accelerating time to close and winning deals

What you’ll bring

• 5+ years of related marketing experience in B2B SaaS required

• 2+ years in Account Based Marketing 

• Experience with program management, masterful at instilling confidence in cross functional teams

• Hands-on experience with CRM and MAP software (e.g, Salesforce, Hubspot), ABM and sales intelligence technologies (e.g, 6sense, Demandbase, Clearbit, Apollo, Unify)

• Experience experimenting and developing net new programs

• Excellent communication skills