​​About the Role:

We’re looking for a Manager, Lifecycle Marketing to join our growing CRM team. You’ll report to the Sr. CRM Manager. In this role, you will develop CRM marketing strategies to support engagement and retention and manage CRM campaigns through a highly collaborative cross-functional process. This person will manage the day-to-day, hands-on creation, implementation, and optimization of retention-focused email, SMS, and push notification campaigns for the Hair, Mental Health & Skin Categories. The ideal candidate is passionate about the end-to-end customer journey, is data-driven, is a natural at customer-focused marketing, and is relentless at pursuing optimization opportunities, testing, and creative ideation to build a world-class retention program.

You Will:

• Own execution of retention-focused CRM initiatives for hair, mental health & skin categories, including ideation, briefing, creative, managing timelines, pulling audiences, segmentation, scheduling/set-up, and post-send reporting.
• Maintain customer journey maps for retention communication journey and ensure maps are regularly updated to reflect current state of live flows.
• Partner with product marketing, product, creative, and integrated marketing, this person will be responsible for driving projects forward, ensuring they support both the marketing and product roadmaps and OKRs
• Continuously conduct A/B tests and analyze results to garner insights to improve engagement, and optimize for key revenue drivers, and customer retention, especially in always-on triggered programs (flows).
• Monitor content KPI metrics, conduct data analysis, and generate reports to evaluate content effectiveness and make data-driven decisions.
• Ensure high quality and error-free implementation, testing and QA of email marketing campaigns.
• Partner with CRM leads for other business verticals, including Sex & Weight Management, to uncover cross-vertical opportunities and maximum production efficiency.

You Have:

• Bachelor’s Degree, MBA a plus
• 5+ years experience in direct-to-consumer lifecycle management experience including email, in-app, push, and SMS, subscription experience a plus
• A proven track record of driving lifecycle marketing strategy with expertise in retention activities at scale
• Ample experience working with and influencing cross-functional partners (product, design, copywriting)
• Hands-on experience with Braze, Iterable, Marketo, or similar ESP
• Excellent organizational and prioritization skills, and attention to detail.
• Strong campaign management and problem-solving skills
• Strong analytical background with experience using various testing methodologies with experience in data-driven marketing
• Ability to drive experimentation focused on core success metrics 
• Knowledge of HTML, CSS and email client basics
• Experience managing robust testing roadmaps
• Ability to communicate the benefits of strategies to business audiences of all levels
• Experience driving multiple projects and prioritizing in a fast-paced environment
• Eagerness to be hands-on and proactive
• Strong desire and curiosity to learn
• An in-depth understanding of the healthcare, wellness, or CPG industry a plus 
• Knowledge of FDA & HIPAA regulations a plus

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• Employee discounts on hims & hers & Apostrophe online products
• 401k benefits with employer matching contribution
• Offsite team retreats

#LI-Remote

An overview of this role

GitLab has high-performing email marketing programs designed to drive prospects to MQL, but we have a big, untapped opportunity to extend lifecycle campaigns to drive revenue growth from existing customers. This marketer will start by mapping our ideal customer journeys post-acquisition: from ramp, to license and department expansion, to SKU upsell. They will work with Analytics to define campaign success metrics and create new lifecycle measurement capabilities. They will segment our customer base according to their stage in these journeys, along with other account signals like technographic, firmographic, or intent. They will then create bespoke email marketing campaigns targeted to these segments to drive revenue expansion and prevent churn. Their tight coordination with Customer Success, Product Marketing, DevRel, and Sales will ensure we deploy compelling, clear, and consistent messages to customers – regardless of the team executing.

What you’ll do  

• Create and continuously optimize email marketing programs that leverage 3rd party signals (e.g. firmo or demographic) as well as customer behavior data to drive revenue growth or prevent churn.
• Partner with Customer Success to coordinate marketing and support touchpoints for maximum revenue impact.
• Partner with Marketing Analytics to define customer lifecycle reporting and create dashboards to analyze tests, monitor performance against goals.
• Map GitLab’s customer lifecycle stages and create strategic initiatives for each stage of the customer journey, which include onboarding, expansion, and retention.
• Identify key measurable metrics (SKU upsell, license expansion, churn prevention, etc.) that these lifecycle programs can effectively influence. 
• Build and maintain relationships with Product Marketing, Developer Relations, and Sales. Establish feedback loops to ensure messaging in our campaigns is accurate, differentiated, and meaningful to our target personas.

What you’ll bring 

• 5+ years experience in customer email marketing, preferably at an enterprise SaaS technology company.
• Cutting–edge email marketing best practices, along with strong copywriting and copy editing skills.
• Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content.
• Strong internal communication and cross-functional coordination skills.
• Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.
• Experience driving up-sell and cross-sell programs from conception through implementation.

Nice to haves

• Experience marketing specifically to enterprise IT buyer and software developer customer personas.
• Familiarity with other (non-Marketo) marketing automation tools such as Iterable or Gainsight.
• Comfort with coding HTML for email.
• Basic proficiency with design tools for image cropping and editing.

How GitLab will support you

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and development budget 
• Parental leave 
• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

At Vidyard, we make life easier for sellers, marketers and corporate communicators. Our video messaging tools, digital sales room platform, and other products are used by Microsoft, LinkedIn, and thousands of other companies. We're passionate about elevating our customers, our teammates, our communities, and ourselves.

About the Role

Vidyard is looking for a Senior Performance Marketing Manager (12 month contract) to join our Demand Generation team. Reporting to the Manager, Demand Generation, you will lead our performance marketing efforts to drive user acquisition, conversion, revenue growth, and improve campaign efficiency. 

This role is pivotal in shaping Vidyard's future by developing and executing data-driven strategies across paid channels, collaborating closely with cross-functional teams, and continuously optimizing our paid media program for maximum impact. As a senior member of the team, you will have the opportunity to not only make a significant impact on Vidyard's growth trajectory but also to grow your career in a dynamic and fast-paced environment where we drive change together.

This is a remote role open to candidates located in Canada.

About the Team

Our Demand Generation Team is responsible for expanding Vidyard’s market footprint through targeted digital marketing and demand generation programs. We are a growing team of 4, focused on sourcing, capturing, and nurturing demand and pipeline for both our sales-led and product-led businesses.

What You’ll Work On

• Develop and execute comprehensive performance marketing strategies across paid channels such as SEM, paid social, display, and video.
• Own the end-to-end build and management of campaigns, including budget allocation, targeting, ad creative development, and performance tracking.
• Analyze campaign performance data to identify trends, insights, and optimization opportunities, and implement strategies to improve ROI and lead quality.
• Surface experimentation opportunities to iterate and improve campaign performance.
• Collaborate with cross-functional teams, including product marketing, content marketing, and sales, to align campaign messaging, creatives, and objectives with overall business goals.
• Work closely with business operations to develop and refine attribution models and recurring reports and dashboards.
• Communicate program results to cross-functional stakeholders.
• Lead day-to-day communications with third-party vendors and platform representatives to resolve issues, build roadmaps, and facilitate program success.
• Stay ahead of industry trends, best practices, and emerging technologies in performance marketing to drive innovation and competitive advantage.

What You’ll Bring to this Role and Your New Team:

• 5+ years of hands-on experience in performance marketing, with a proven track record of driving user acquisition and revenue growth through paid channels.
• Strong analytical skills with proficiency in data analysis using tools such as Looker, Excel or similar platforms.
• Knowledge of how first-party data, conversion tracking, and attribution models work together.
• Expertise in managing and optimizing campaigns across multiple paid channels, with a focus on maximizing ROIs and lead quality.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels.
• Creative problem solver with a passion for testing new ideas and iterating on strategies to drive continuous improvement.
• Strong attention to detail.
• Results-oriented mindset with a focus on driving measurable business outcomes and delivering against growth targets.

Preferred Tech Stack

• Google Ads (including Google Display Network, YouTube, PMax)
• LinkedIn Ads
• Facebook Ads Manager
• Marketing automation platforms (e.g. Marketo)
• CRM platforms (e.g. Salesforce)
• Data analytics tools (e.g. Looker, Excel)
• First-party data software (e.g. Switch Growth)

Job descriptions can be overwhelming. At Vidyard we are motivated to drive change togetherand deeply value the unique experiences, abilities and opinions you possess, so if this role sounds like your next adventure, but you don’t feel entirely qualified, apply! We value candidates who own it, and if you’re relentlessly resourceful too, you might be exactly who we are looking for. 

As we also value user obsession, we prioritize our users, customers and community so you can expect to hear from our team even if you are not selected to move forward.

What You’ll Love about Vidyard:

• Competitive pay
• Comprehensive, flexible benefits on day one*
• Wellness allowance to spend on what's important to you 
• Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life
• Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage*
• Allowance to support your ongoing growth and development
• Parental leave top-up
• Paid volunteer hours
• Employee resource groups to empower and drive change at Vidyard and in our communities
• RRSP match*
• Stock options
• Flexible holiday program
• Home office stipend 
• Flexibility to work in the place that brings out your best: whether you thrive in the comfort of your home office, or are local to, and prefer the energy of our collaboration space in Kitchener, Ontario, Canada, there is flexibility for all.  Although we default to remote-first there will be occasional in-person meetings/events purposefully designed for connection and collaboration.

We thank all applicants for your interest in Vidyard. Only those applicants selected for an interview will be contacted. Unsolicited resumes from Agencies will not be accepted.

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us atrecruitment@vidyard.com.

About This Role

We’re looking for a Senior Marketing Manager who understands the full scope of the healthcare landscape and is on the leading edge of innovative models with payers, IDNs, ACOs, CINs and other innovative models of healthcare delivery and reimbursement.  The ideal candidate is an experienced marketer who also has a strong command of innovative care models, ideally from past experience working within or consulting for a payer, IDN, ACO or a similar type of organization. The candidate will drive executional excellence with marketing programs, with a passion and talent for creating content and building effective communications. This is a position that blends art and science and requires an analytical mind to use data and insights to inform continuous improvements. 

Responsibilities:

• Develop product messaging that differentiates new products and services from others in the market.  Develop messaging that conveys the strategic positioning of the brand and drives awareness, consideration and engagement with the target audience.
• Collaborate as an embedded team member with payer relations, market access and commercial market development teams to develop account-based marketing strategies and creative approaches to differentiate cardiac monitoring and our brand within the accounts.
• Create value proposition content for direct customer presentation as well as the potential for case studies, videos, website copy and blog posts, that will be pulled through integrated marketing campaigns, programs and channels. 
• Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research.  Create mechanisms to share and syndicate actionable information to business partners, including sales. Own and build competitive response tools and objection handling materials for sales team.
• Translate marketing messages and content into sales enablement tools to maximize selling effectiveness and productivity.
• Measure and metric campaign performance against Key Performance Indicators and make recommendations for program, content, or messaging improvements.

Skills / Requirements:

• 10-12 years of marketing experience, mostly in healthcare; master’s degree preferred in business, integrated marketing or healthcare economics
• Strong communication, presentation, and leadership skills.
• Anticipate overnight, domestic travel for conferences, team meetings and customer engagement of up to 20% will be required
• Experience working within legal and regulatory requirements for messaging.
• Demonstrated experience writing, informing and working with marketing briefs to inform / develop marketing content and messaging. 
• Demonstrated ability to collaborate cross-functionally with sales, product marketing, product management, regulatory, legal, HEOR, payer relations, value and access, medical affairs and corporate strategy partners.

Differentiating Qualities:

• Prior experience in the healthcare sector is required, through in-house or consulting engagement with a payer, IDN, ACO or other innovative care delivery system. The candidate needs to understand the mindset of decision makers in these healthcare systems, ranging from clinical and population health to financial and administrative leaders.
• Expectation that this role will be dynamic and challenging, with the need to be able to navigate well in uncertain environments and help define new capabilities for the organization.
• Ability to differentiate among various target customer segments and deliver appropriate value propositions to each whether economic or clinical based.
• Presence and influence to work with key stakeholders within iRhythm and our partners from executive to operational levels.
• Success in partnering with and supporting sales teams to drive effective messaging and sales productivity.
• Success in translating economic value propositions into effective marketing materials.
• Product launch experience is a strong plus.
• Marketers with both B2B and B2C (or B2B2C) will further differentiate themselves; experience with marketing both to health care providers as well as direct to payers and reimbursement decision-makers is expected.

This is a regular full-time position with competitive compensation package, excellent benefits including medical, dental, and vision insurances (all of which start on your first day), health savings account employer contributions (when enrolled in high deductible medical plan), cafeteria plan pre-taxed benefits (FSA, dependent care FSA, commute reimbursement accounts), travel reimbursement for medical care, noncontributory basic life insurance & short/ long term disability. Additionally, we offer:

• emotional health support for you and your loved ones
• legal / financial / identity theft/ pet and child referral assistance
• paid parental leave, paid holidays, travel assistance for personal trips and PTO!

iRhythm also provides additional benefits including 401(k) (with company match), an Employee Stock Purchase Plan, pet insurance discount, unlimited amount of Linked In Learning classes and so much more! 

FLSA Status: Exempt

#LI-SB-1

#LI-Remote

At Squarespace, our platform empowers millions of people — from individuals and local artists to entrepreneurs shaping the world's most iconic businesses — to share their stories and create an impactful, design-forward, and easy-to-manage online presence.

We're continuing to grow our International team and are looking for a senior brand marketer to help support the strategic direction of in-market expansion across Europe. You'll work with the International Marketing Team and with the NYC-based Marketing team to implement in-market strategies across all marketing channels.

You will work fully remote in Amsterdam and report to the Marketing Director, Europe.

You'll Get To…

• Implement Squarespace's international strategy through ideation and execution of localized brand marketing plans
• Improve International growth and influence across all KPIs: product, customers, revenue, conversion, marketing ROI and LTV
• Assemble ongoing, strategic, in-market brand marketing opportunities in direct response to performance
• Be a market leader to both INTL and US-based product and marketing teams, ensuring optimisation across channels, including but not limited to PMM, Media, CRM and Comms
• Manage like-minded local partners/agencies, leading outreach and execution
• Communicate with Legal and Finance on all market activity, ensuring proper usage and budget efficiencies for all activity
• Monitor and track market progress and performance, communicating analysis and results to the wider business
• Maintain up-to-date knowledge of market macro, cultural, competitor, consumer and media landscape and trends

Who We're Looking For

• 12+ years of marketing experience across both digital and traditional marketing channels
• Go-to-market strategy and country level marketing experience across Central and/or Southern Europe
• Deep understanding of localized and/or go-to market strategies, and how product fit, consumer, community, culture and macro perspectives influence in-market plans
• A thoughtful eye for like-minded localized partner opportunities, alongside creative thinking - allowing for authentic, strategic and impactful ideation and integration
• Exceptional cultural builder, both internally and externally
• Experience in team management
• The ability to consistently stay on the pulse of in-market news, media, competitor, culture, influencers, tech and trends
• Fluent in English, alongside being native or fluent in Spanish, French or German

Benefits & Perks

• Fertility and adoption benefits
• Headspace mindfulness app subscription
• Flexible paid time off
• All statutory leaves, as required
• Equity plan for all employees
• Education reimbursements
• 6 Global Employee Resource Groups (ERGs)

About Squarespace

Squarespace (NYSE: SQSP) is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospitality business management via Tock. Our team of more than 1,700 is headquartered in bustling New York City, with offices in Chicago, Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

#LI-SN1 #LI-Remote

Our team is committed to enhancing physician and patient quality of life through Elation, a SaaS cloud-based clinical platform. Since inception, we’ve been focused on building a world-class technology solution that creates an experience of delight and ease for physicians, and that our users love.

We’re looking for an Awareness & Growth Marketing Manager to join the Elation team, reporting into the Director of Demand Generation. The person will be part of the Marketing team and is responsible for strengthening the pipeline through top-of-funnel awareness and inbound marketing. They will work closely and collaborate across the marketing team, external partners, and sales teams to align on strategy, execution, and drive operational excellence.

Responsibilities:

• Develop and own the awareness campaign strategy and execution of plan:Proactively build, manage, and launch multi-channel programs (ex. content syndication, SEO, publishers, events, organic social media, display, direct mail) to drive awareness, traffic, impressions, and leads into the pipeline, measure engagement activity, and share key learnings. In addition, they will glean insight from the product, sales, and customer success teams to understand buyer behavior and identify where to optimize and identify new channels and growth opportunities.
• Partner with Paid Growth Manager to drive lead generation:Codevelop marketing strategies with a segmentation mindset that increases brand awareness and top-of-funnel prospects and gets them to convert. Partner with Paid Growth Manager to ensure organic and paid channels work together to improve campaign effectiveness. As a Growth Team, ensure we use the proper messaging and engagement for each key audience touchpoint in the buyer and customer journey. Also partner with the Engagement Team to convert leads through an effective post-form experience.   
• Ownership and responsibility of campaign performance: Analyze the performance of campaign activities, keyword planning, and engagement reporting, including mining insight from platforms (ex. Google Data Studio, Looker, SEMRush) and monitoring of KPIs. They also will present key findings to Marketing Leadership and share recommendations on areas for optimization. 
• Manage campaign activity operations, including the use of systems and processes: Drive the operational performance to ensure all assets (ex. forms, ads, landing pages) are developed and programmed appropriately. This includes ensuring data flows into the appropriate system and can be reported to fuel insights and social media planning.
• Cultivate insight and learn:Work cross-functionally to understand market and business insight that informs campaign planning, generates key learnings, and identifies new growth strategies. 

Qualifications:

• 4 years of marketing experience with a focus on developing and operationalizing multi-channel campaign strategies across a Mar-Tech stack. 
• Consistent track record of hitting and exceeding campaign goals and KPIs.
• Self-motivated and thrive in fast-paced dynamic environments.
• Proficient working across a Mar-Tech stack, including: Salesforce (CRM), Google Analytics, Google Adwords, Hootsuite, SEMRush, etc. 
• Knowledgeable using Google Data Studio is preferred. 
• Ability to work in ambiguity with minimal supervision.
• Ability to be very analytical and synthesize data to make informed decisions and recommendations.
• An effective communicator to Marketing Leadership and cross-functional partners (both written and verbal).

Salary range: $90,000 - 120,000

Elation welcomes individuals from all backgrounds and walks of life. Elation is proud to be an Equal Opportunity Employer and is dedicated to creating and maintaining a diverse and inclusive work environment.

We are committed to equal opportunity for all employees and applicants, and value individuals with diverse perspectives including, but not limited to: race, color, religion, sex, sexual orientation, socioeconomic status, age, gender identity or gender expression, national origin, disability or veteran status.

Elation also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. We firmly believe a strong culture that supports a diverse and inclusive workforce allows us to achieve Elation’s mission of helping independent primary care thrive.

As a healthcare technology company whose mission is to support IPCPs and frontline healthcare workers, and as a tight-knit company where we have the utmost concern and care for our team members, Elation Health has adopted a Mandatory COVID-19 Vaccination Policy. 

This policy will comply with all applicable laws and is based on guidance from the Centers for Disease Control and Prevention and local health authorities.

We will not require any candidates to be vaccinated in order to interview for our open positions, but all new hires at Elation will be required to share a copy of their vaccination certification or present documentation to request an exemption. 

In compliance with the EEOC, any team member in need of an exemption from this policy due to a medical reason, or because of a sincerely held religious belief must provide People Ops (hr@elationhealth.com) with appropriate documentation. For a medical exemption, we require a doctor’s note, and for a religious exemption, we require a note from the team member outlining the request.