Job Description
Brightspeed has an exciting opportunity for a Local Marketing Manager to join our team! This is a remote position with up to 25% travel requirement. In this role, you will develop and execute local marketing strategies to drive business growth and brand awareness. You will be responsible for the strategic direction and overall management of local marketing programs, initiatives, events, and sponsorships within an assigned territory. You must have demonstrated success in marketing strategy, business development, program and project management at the local and regional marketing level. You will have strong interpersonal, relationship management, negotiating, and communications skills.
If you are a results-driven marketing professional with a passion for building relationships and driving business growth, we would love to hear from you. Join us at Brightspeed and help us shape the future of local marketing.
As a Local Marketing Manager, your duties and responsibilities will include:
- Develop and execute local marketing plans to drive business growth and brand awareness
- Build and maintain strong relationships with local partners, vendors, and stakeholders.
- Manage virtual resources and partnerships to support local marketing initiatives
- Identify and pursue new business opportunities and relationships at the local market and regional level, maintaining and managing an active opportunity funnel
- Negotiate sponsorship deals and manage events to maximize brand exposure and ROI
- Act as a local, community-focused brand ambassador and effectively represent Brightspeed at local, community and industry-related tradeshows
- Collaborate with internal teams to ensure local marketing efforts align with the overall company brand strategy and tactics
- Ensure internal brand marketing standards are socialized and followed at external promotional events
- Build and execute promotional tactics to convert events and sponsorships into new customer prospects and/or drive visit frequency to Brightspeed sales channels
Qualifications
WHAT IT TAKES TO CATCH OUR EYE:
- Bachelor’s degree in Marketing, Business Administration, or related field
- Minimum of 5 years of experience in events management, sponsorship negotiations, local marketing, business development, program and project management or related field
- Demonstrated ability to analyze local market and sponsorship data to build grassroots marketing plans that deliver a positive ROI and customer experience best practices
- Excellent communication and presentation skills
- Self-motivated with the ability to work independently and as part of a team
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