Description
What to expect as a Demand Generation Manager at Elastic Path?
We are looking for an ambitious marketer who is creative, analytical, and bold about driving demand. As a Demand Generation Manager at Elastic Path, you will be responsible for driving the strategy and execution of programs focused on growing qualified pipelines.
We’re looking for a marketer interested in making an immediate impact on revenue. You are a self-starter with a proven track record of crafting and orchestrating successful multi-channel marketing plans. While committed to driving lead generation and ROI on all programs, you also strive to step out of your comfort zone and try new tactics. If you’re looking to join a team of highly passionate and collaborative marketers, this role is for you.
Key Responsibilities:
- Collaborate with our content marketing, brand, and product marketing teams to execute end-to-end demand generation programs leveraging a variety of multi-channel tactics that support each stage of our prospect journey
- Own strategy, in participation with our digital team, to manage paid social, search, and display campaigns
- Partner closely with our business development and sales teams to ensure proper enablement around programs, and thorough follow-up from all program engagements
- Run additional demand generation programs working with 3rdparty vendors (sponsored ads, emails, hackathons, writing contests) to build our brand and drive leads
- Create and execute ABM programs
- Assist in weekly, monthly, quarterly and year end reporting for the marketing team.
- Understand and apply Elastic Path security policies, processes, and controls as required, in day-to-day tasks.
Location: We are looking for candidates to be based anywhere in Canada or the United States, with a preference for those located in Eastern Standard Time. We require candidates to be located in one of these countries to be considered. Elastic Path is a Remote First employer, and you’ll have the tools to work from wherever suits you best.
What experience do you need to Be Remarkable in this position?
- 5+ years of experience of demand generation at a B2B tech company
- Experience with Marketo for creating & executing content programs and email campaigns
- Familiarity in Salesforce reporting for measuring the ROI of marketing programs in terms of leads, pipeline, and revenue
- Strong written and verbal communication skills.
- Detail oriented with strong project management skills
Bonus points for:
- Experience with Adwords, Google Analytics a plus
Who we are:
Elastic Path is the company powering mission-critical digital commerce for theworld's leading brands, such as Intuit, Pella, Deckers Brands, T-Mobile, and over 250 otherleading brands. As relentless innovators, Elastic Path pioneered theHeadless Commercespace in 2011 and spearheadedComposable Commercein 2020. Elastic Path provides industry-leading headless commerce solutions for digitally-driven brands to rapidly build, deploy, and continuously optimize highly differentiated commerce experiences.
Our culture is best described as supportive and driven. Our employees are passionate about what they do and work hard to achieve remarkable things. And they are committed to the greater team, always willing to support others. Elastic Path is a remote-first global company with collaborative office hubs in Vancouver, Toronto, Boston, Newcastle upon Tyne, and Reading.
Be Open. Be Remarkable. Be the Customer. Be the Team. The values we live by.
The Perks?
At Elastic Path, we go the extra mile to provide you & your family with exceptional benefits, wherever you may be located. You can find out more about what we offer on ourcareers page.
Apply Now!
Elastic Path is an equal opportunities employer and prohibits discrimination and harassment of any kind. We value and celebrate diversity in its many forms, and we strive to provide an inclusive and safe workplace where each person feels respected, supported, and accepted – however they choose to identify.
Disclaimer:Please be aware of targeted employment scams. If you are being considered for a position with Elastic Path, you will always receive direct communications from us via our ATS Jobvite, or our personal Elastic Path domain email addresses;[email protected].