We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
About the Role -While you’re likely familiar with Instacart’s role in consumer’s lives - giving them access to the food they love so they have more time to enjoy it together - we also have a thriving B2B business that helps retailers and CPG brands reimagine the ways in which they connect with consumers. Particularly on the CPG side of the business, our vision is to become an indispensable marketing partner to every brand. To date, we have built an advertising business which has enabled brands to drive awareness, consideration, and sales on our platform and the CPG Co-Marketing team is looking to expand on those capabilities even further. We are looking to partner with brand marketers at CPG organizations to make magic together. Through co-branded marketing campaigns, we aim to bring the incredible brand power and story telling of CPGs together with our ability to get products in the hands of consumers in as little as 30 minutes. This may include enabling CPG brands to play a major role in our seasonal marketing or building custom marketing campaigns in partnership with our CPG advertisers. Our goal will be to enable our CPG partner’s marketing campaigns to be shoppable & measurable whether it be a new product launch, a major event, or a brand campaign.
About the Team -The CPG Co-Marketing team at Instacart, which sits at the intersection of B2B & B2C, is a small team that is still building the foundations of what we can bring to our CPG partners. As a Co-Marketing manager you would work closely with our Brand Partnerships team to build, price, package, and sell custom co-marketing packages. You will also partner closely with our internal creative, brand marketing, and performance marketing teams to build & execute world class campaigns with and for our CPG partners.
About the Job
As a CPG Co-Marketing Manager you would be responsible for:
- Planning, developing, & executing advertiser-driven, revenue-generating marketing initiatives
- Partnering with our sales team to bring custom proposals to our CPG advertisers based on client briefs/RFPs, data, insights, and marketing priorities
- Partnering with our brand partnerships team to build, price, & position compelling sponsorship packages
- Crafting strong narratives that communicate why CPG brands should uniquely partner with Instacart
- Collaborating effectively with Instacart consumer marketing teams to incorporate CPG partners into the existing marketing calendar
- Committing to and delivering on ad revenue goals to drive overall company profitabilityBecoming an expert in our advertising platform and ideating on ways to pair standard advertising opportunities with custom marketing activations to create 360 integrated marketing campaigns
- Diving into campaign measurement & performance to build the strongest marketing campaigns possible.
About You
Minimum Qualifications
- 4-8+ years of experience in a co-marketing, partner marketing, or integrated marketing role at a media or tech company, or an account manager role at an agency with experience creating campaigns with multiple brands
- Experience working in a client or partner facing role
- Experience working with cross-functional teams including sales, marketing, creative, pricing, finance, & legal as well as third party agencies
- Baseline familiarity with strategy, execution, & performance benchmarks of a wide breadth of marketing channels including CRM, organic social, paid media, and influencer
- Comfort driving decision making with minimal manager support
- Strong written & verbal communication
- Ability to manage multiple projects simultaneously and prioritize responsibilities
- Comfort working both independently and collaboratively
- Ability to navigate & influence internal executive-level stakeholders
- You identify as scrappy, creative, & willing to try new things
- You have an interest in working in a fast-growing, fast-paced environment with changing responsibilities, and a willingness to lend a helping hand wherever it’s needed
Preferred Qualifications
Experience working with CPG brands
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policyhere.
Offers may vary based on many factors, such as candidate experience and skills required for the role.Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offeringshere.
For US based candidates, the base pay ranges for a successful candidate are listed below.
