Overview:

Signifyd is looking for an analytical and detail-orientedSenior Marketing Operations Manager responsible for owning end-to-end functions ranging from System Administration and Strategy/Planning to Campaign Execution. 

The right candidate will have had success and experience driving forward marketing campaign strategies, process optimization and automation, and marketing tech stack management. This person should also possess the skillset to administer a full suite of Marketing tools.

In this role, the ideal candidate will refine top-of-funnel processes (campaign execution, lead prioritization/scoring, process documentation, data hygiene, self-serve program development, training, etc.). This person will also maintain key MarTech platforms, including Marketo, 6sense, and Bizible, ensuring these tools are leveraged, maintained, and optimized for our GTM teams. Lastly, we’re looking for someone who can also collaborate within the overall RevOps organization, including our RevTech team, on improving Go-To-Market (GTM) data, tools, systems, and insights.

Key Responsibilities

Strategy & Planning:

• Partner with the global Marketing & Sales team to advance strategic initiatives and Objectives and Key Results (OKRs), including campaign tracking, lead scoring/routing, multi-touch attribution tracking, Account-Based Marketing (ABM) programs, and dynamic account prioritization.
• Work as a strategic consultant and partner to the marketing team to define business challenges/gaps and scope projects to address these.
• Work to future-proof our marketing function by improving working methods, creating efficiency/scale, and challenging the status quo. 

Process Rollout, Improvement, & Maintenance:

• Oversee the operational aspects of campaign planning, execution, and measurement. Roll up your sleeves to keep day-to-day tasks and deliverables on track.
• Design and deploy processes that allow the broader Marketing and GTM team to be self-sufficient in creating/managing repeatable and scalable marketing campaigns.
• Collaborate with Marketing, Partnerships, and Sales teams on the development of Intent and Targeting strategies powered by 6sense.
• Develop and document Marketing and RevOps processes and best practices, supporting internal stakeholders with ongoing training and enablement.
• Provide general Marketing and RevOps support (e.g. list imports, data hygiene projects, email and form testing, etc.).

Tools & Systems Management:

• Administer tools and systems changes to facilitate process automation and improvements that enhance GTM efficiency.
• Architect and configure Marketo and other tools to support effective campaign execution/tracking and lead scoring/routing processes to drive pipeline growth.
• Create documentation and enablement collateral on key marketing tools and systems.
• Support vendor management, including renewals/upgrades/downgrades and keeping up-to-date on the latest marketing tools that can be incorporated into existing GTM processes and customer journeys.

Data Management, Reporting, & Analytics

• Maintain a healthy database by running data hygiene initiatives, automation audits, lead and asset management, etc.
• Minimize “bad data” leads entering Marketo and Salesforce through maintenance of filters and controls (e.g. email checks, data scrubs).
• Perform ad hoc system analysis and troubleshooting to ensure each platform is operating properly and no errors are taking place behind the scenes.
• Handle ad hoc inbound requests and tickets to support the marketing team's GTM strategies.

Required Qualifications 

• Bachelor’s degree in Business, Marketing, or a related field. 
• 5+ years of experience in Marketing Operations, with 3 years experience administering marketing tools and systems.
• Advanced knowledge of a modern marketing tech stack, including marketing automation (Marketo certification strongly preferred) and Salesforce.
• Experience with Bizible, 6sense, LeanData, etc. is strongly preferred.
• Highly organized project manager who can balance multiple priorities and deadlines, both independently and as part of a team. 
• Experience with Project Management tools like Jira or Monday.com is a plus.
• Experience supporting a global marketing team with EMEA and LATAM partners
• Ability to translate high-level GTM strategies into system and process requirements.
• Team-first mentality with experience working cross-functionally with Marketing, Partnerships, Sales,, Finance, and Legal teams.
• Strong verbal and written communication skills.
• Passionate about Marketing/Revenue Operations and staying current with industry trends.
• Thorough understanding of the B2B sales process.

#LI-Remote

Benefits in our US offices:

• Discretionary Time Off Policy (Unlimited!)
• 401K Match
• Stock Options
• Annual Performance Bonus or Commissions
• Paid Parental Leave (12 weeks)
• On-Demand Therapy for all employees & their dependents
• Dedicated learning budget through Learnerbly
• Health Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Account (FSA)
• Short Term and Long Term Disability Insurance
• Life Insurance
• Company Social Events
• Signifyd Swag

We want to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

The Senior ABM & Campaigns Manager will manage all aspects of the campaigns from inception to launch, optimization, and ROI reporting. This role is pivotal in driving our marketing efforts towards targeted accounts, aligning closely with revenue objectives to maximize revenue generation and customer acquisition. The ideal candidate will possess a strong blend of strategic thinking, creative problem-solving, and hands-on execution skills. You will frequently collaborate with content marketing, digital,  field marketing, and sales to identify campaign opportunities, support regional campaigns, and deliver strategic ABM plays. 

Key Responsibilities 

• Lead the end-to-end planning, execution, and optimization of multi-channel ABM campaigns leveraging marketing technology platforms. Monitor campaign performance in real-time, conduct A/B testing, and iterate strategies for continuous improvement.
• Establish key performance indicators (KPIs) to measure the effectiveness of ABM initiatives. Track, analyze, and report on campaign performance, pipeline impact, and ROI to stakeholders regularly. 
• Define account tiering and execute 1:many,  1:1 and 1: few ABM campaigns accordingly that drive target account engagement and contribute to quarterly and annual influenced pipeline goals.
• Continually measure, monitor, and drive improvement in program approaches; employ industry best practices and look for opportunities to increase the effectiveness and efficiency of the ABM program.
• Leverage multiple sources of intent and 1st party data to fuel campaign decision-making and define tactical approach. 
• Collaborate with field marketing to develop campaigns that take advantage of opportunities surfaced by sales and channels, including one-off prospecting campaigns, ABM, and integrated omnichannel campaigns.
• Analyze campaign data via 6Sense, marketing automation, Salesforce, and similar platforms. 
• Capture and document campaign requirements and project plans, supplying to internal marketing and external partner audiences.
• Project manage the development of messaging, creative, content, and other necessary assets for digital campaign execution.
• Manage campaign tactics, including display advertising, direct mail, social, video, nurture, and influencer marketing to support campaign goals.
• Work with Revenue Operations to create and manage email campaigns, including but not limited to HTML builds, proofreading, abiding by brand guidelines, and email testing across multiple surfaces.
• Ensure all marketing campaigns are delivered on time, within budget, and meet or exceed benchmark KPIs.
• Strive for continuous improvement in campaign effectiveness.
• Work with field marketing and Sales to strategically prioritize and group accounts and revenue goals for ABM campaigns according to opportunity, buyer need, persona, solution, and buying cycle.
• Report campaign results (KPIs, ROI) to senior management, explaining variances and recommending future campaign optimizations.

Requirements:

• Experience building campaigns for strategic segments. 
• Five or more years of experience in the tech industry in a digital marketing or field marketing role with at least 3-5 years of experience running ABM plays.
• High level of familiarity with retailer and ecommerce space.
• Experience with ABM or Market Signal and Intent platforms a plus (e.g. Terminus, Demandbase, 6Sense, Folloze,  Mutiny,  ZoomInfo, Sendoso).
• Extensive experience working on a variety of marketing campaigns from strategy to deployment, including reporting and optimization.
• In-depth, hands-on experience with digital campaigns and marketing automation tools, tactics, processes, and responsibilities; the buyer's journey, ideal customer profiles & buyer personas, marketing technology, strategy, and customer experience. 
• Recent experience with digital marketing channels, including Search and digital advertising. Familiarity with SEO.
• Experience with Google Analytics and BI tools (e.g., Tableau)
• Experience with CRM and automation platforms. SFDC and Marketo are preferred.
• Working knowledge of marketing attribution. 
• Bachelor's degree in Marketing, Digital Marketing or related field. MBA in marketing or strategy is a plus.

Core Competencies

• Excellent verbal, written, and interpersonal skills.
• Customer-focused. Advocate for customer-centric, outcome-driven messaging.
• Continuous learner. Stay current on digital marketing (especially email marketing), best practices, and new developments in the field.
• Take the initiative to identify opportunities and execute within the bounds of corporate and regional budgets.
• Problem solver. Be a digital problem solver – ability to troubleshoot when things do not work as they should.
• Data-driven, focused on KPIs that drive ROI.
• Organized, detail-oriented. Project management and collaboration skills.
• Collaborative team player. Comfortable working in a fast-paced, changing environment. Enjoy contributing to a fun and energetic culture of empathetic and driven people!
• Big picture perspective. Able to apply business acumen to marketing challenges.
• Critical thinker. Good judgment. Able to independently make and support decisions.

#LI-Remote

Benefits in our US offices:

• Discretionary Time Off Policy (Unlimited!)
• 401K Match
• Stock Options
• Annual Performance Bonus or Commissions
• Paid Parental Leave (12 weeks)
• On-Demand Therapy for all employees & their dependents
• Dedicated learning budget through Learnerbly
• Health Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Account (FSA)
• Short Term and Long Term Disability Insurance
• Life Insurance
• Company Social Events
• Signifyd Swag

We want to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

The Role

We are seeking a Marketing Operations Analyst with a strong focus on lead lifecycle reporting and optimization. This role is ideal for a detail-oriented, analytical individual skilled in both strategic and tactical work. You’ll leverage data insights to improve lead management, reporting frameworks, and marketing processes. A key part of the role is to optimize workflows, create transparency in the lead lifecycle, and establish clear, documented processes that support data-driven decisions in a high-growth environment.

Addepar takes a market-based approach to pay. A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York.

The current range for this role is $78,000 - $122,000 + bonus + equity + benefits.  Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits.

What You’ll Do

• Lead Lifecycle Reporting: Build and maintain reporting frameworks for lead lifecycle, focusing on metrics like lead conversion, scoring, routing, and engagement. Track lead performance to spot trends and improvement areas.
• Data Infrastructure & Attribution:Set up a reliable data infrastructure for scalable attribution across marketing and sales. Streamline data processes for accurate reporting and insights.
• Cross-Functional Collaboration:Partner with performance marketing, product marketing, and sales teams to ensure accurate full-funnel lead reporting and provide insights to improve lead generation and management.
• Optimize and Document Lead Processes:Enhance lead lifecycle processes like enrichment, scoring, routing, and conversion rate optimization, working with stakeholders to improve lead quality and funnel efficiency.
• Marketing Tech Stack: Work with Marketing Operations to maintain the marketing tech stack, ensuring smooth integration between platforms like Marketo and Salesforce for reporting and data flow optimization.
• Reporting & Dashboards:Create executive dashboards and reporting systems for lead management visibility, enabling data-driven strategic decisions for leadership.
• Support Automation:Assist in automating marketing and lead management workflows to improve efficiency and scalability, ensuring alignment with business goals and reporting needs.

Who You Are

• Experience: 4+ years of experience in a related role with a Bachelor's degree or equivalent experience or 2+ years with a Master's degree.
• Technical Skills: Strong understanding of lead lifecycle processes, lead scoring, and routing within marketing platforms (e.g., Marketo, Salesforce). Experience with marketing data analysis and reporting is essential.
• Data-Driven: Analytical mindset with a proven ability to track and report on lead performance, identifying key trends and actionable insights.
• Detail-Oriented: Ability to document and maintain clear processes and reporting structures and ensure data accuracy across the marketing funnel.
• Collaborative: Strong interpersonal and communication skills with the ability to work effectively across marketing, sales, and technical teams.
• Adaptable: Comfortable working in a fast-paced, dynamic environment with the ability to prioritize and manage multiple projects at once.

As the Principal Marketing Operations Architect, you'll play a pivotal role within our Revenue Marketing team, ensuring our marketing systems are efficient, data-driven, and ready to scale. Reporting to the Senior Director of Revenue Marketing, you’ll partner closely with Revenue Marketing leadership to strategize and execute operational motions, driving success for our teams.  In this critical role, you’ll work with our external consulting firm to ensure operational excellence across our marketing technology stack, from automation to analytics, driving seamless execution of campaigns that generate impactful results. 

The ideal candidate should possess at least 9+ years of B2B marketing experience, Salesforce & Marketo proficiency, and a strong technical background to optimize campaigns efficiently and contribute to revenue growth at NextRoll.

This role is open in San Francisco, New York City, or USRemotelocations. 

Unsure that you check all the boxes? You should still apply! We’ll review your application for other opportunities. We're always on the lookout for talented people, and we're committed to developing each employee's career, offering over 1,800 training classes every year.

The impact you’ll make:

• Oversee and maintain our marketing automation systems, including but not limited to: Marketo, Salesforce, ZoomInfo, and Lean Data.
• Work closely with the sales team to ensure alignment on lead management processes and handoffs.
• Develop and maintain comprehensive dashboards and reports to monitor and evaluate marketing tech stack performance.
• Partner closely with Sales and Operations to continually improve marketing effectiveness, process scalability, and lead-to-closed won optimization
• Work closely with the wider Revenue Marketing team to strategize and execute campaigns effectively.
• Full ownership over designing and implementing programs that drive improvements to lead quality and conversion rates.
• Manage the integration between marketing automation systems and other essential tools, including CRM platforms.
• Establish and implement best practices for data management and hygiene.
• Monitor, assess, and report on the effectiveness of marketing campaigns.
• Identify and implement improvements in marketing automation processes and systems.

Skills you’ll bring:

• 9+ years of hands-on experience in B2B marketing, with a strong focus on account-based marketing or marketing operations
• Proficiency in marketing systems architecture - including but not limited to lead routing, lead scoring, campaign measurement
• Marketo & Salesforce certified
• Understanding of data synchronization between marketing and sales systems
• Data-oriented: Comfortable with digging deep into the data to provide best-in-class governance, integrity, and accuracy. 
• Reporting: Provide actionable insights into marketing campaign performance to relevant stakeholders.
• Excellent analytical and problem-solving skills.
• Strong project management skills, working cross-functionally to reach goals

Benefits and Perks: 

• Competitive salary and equity
• 100% employee coverage for medical, dental and vision premiums
• Short and long term disability benefits at no cost to the employee
• Basic life and AD&D insurance at no cost to the employee
• 401K Plan (Pre-tax and Roth)
• 4 weeks of paid time off and work/life balance
• Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
• Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
• Join a community of fellow Rollers as a member of one of our Employee Resource Groups 
• Ample opportunities to volunteer with local organizations with NextRoll Gives Back
• For additional benefits not mentioned, visit our Careers page

Additional Information:

Minimum salary of $169,200 to maximum salary of $208,454 + equity + benefits. 

The range provided is NextRoll’s reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors.

About NextRoll:

NextRoll is a marketing technology company delivering products ambitious marketers use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its two business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, AdRoll, a marketing and advertising platform for direct-to-consumer brands. NextRoll is a privately-held, remote friendly company headquartered in San Francisco, CA with additional offices in New York City, Dublin and Sydney. To learn more visit nextroll.com.

We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.  To request reasonable accommodation, contact candidateacommodations@nextroll.com.

Job Description

We seek a seasoned leader for our Global Account-Based Marketing (ABM) initiatives. This pivotal role will help drive customer awareness, engagement, and revenue growth in key accounts around the world. As the Senior Global ABM Manager, you will establish our Global ABM Center of Excellent (CoE).  This function will shape comprehensive ABM strategies to engage high-value accounts and establish the roadmap for maturity of global ABM programs.  You will manage the growth of the program through initiatives including technology adoption, best practices, measurement, and scalable campaign creation, while tracking and reporting on the success of ABM initiatives across stakeholders and executives. You will collaborate closely with cross-functional teams, including Field Marketing & Field ABM, Marketing Operations, Sales, BI and Product, to align ABM efforts with overall business objectives. 

This role requires a strategic thinker with a deep understanding of B2B enterprise marketing and a proven track record of delivering successful global ABM programs. The ideal candidate will be a collaborative, results driven leader who can balance big-picture planning with tactical program management. We invite you to apply for this exciting opportunity to shape the growth of this critical function at Cloudflare.

Locations: San Francisco or Austin 

About the Role

• Establish COE and ABM scalability: Define and implement processes to expand the ABM program globally, including scalable strategy for 1:1, 1:few and 1:many segmentation. Guide best-practice adoption and efficiency in the field through activities including account selection, digital programs, and vertical personalization. 

Develop Playbooks: Develop a comprehensive ABM playbook and digital toolkits with multi-industry themes and scalable personalized programs.  Initiate centralized ABM creative programs on a global scale (e.g. exec welcome kits, holiday programs). Take a leading role in ABM planning, automation, and communication at a global level. Data management and technology: Partner with Marketing Operations and Technology to define the roadmap for ABM-related software ROI maximization, including data enrichment, account insights, and campaign orchestration. Define requirements for MQA funnel and operations. Reporting: Refine KPI and program metric framework. Track program results, measure success, and report performance to stakeholders. Leadership and Collaboration: Lead global business reviews to share learnings, review global best-in-class campaigns, and analyze results. Interface with leadership team and stakeholders across multiple functions to drive alignment for successful ABM execution.

About You

• Accomplished Global ABM Strategist:Demonstrated success in developing and implementing global ABM strategies that drive revenue growth. Adept at using marketing automation to streamline campaigns and enhance account penetration.
• Cross-functional leader: Proven ability to lead cross-functional teams and align them with ABM goals. Strong collaboration and communication skills across departments and geographies. 
• Analytical & results oriented: Ability to leverage data to optimize ABM campaigns and measure performance. Hold yourself and teams accountable for performance. 
• Innovative: In-depth knowledge of emerging ABM trends. Ability to create new programs that align with business priorities and deliver results. 
• Organized: Strong project management skills to prioritize and handle multiple initiatives simultaneously. Outstanding communication skills to collaborate constructively in a fast-paced environment that requires fresh thinking and innovation.

Requirements 

Minimum of 10 years in B2B SaaS Marketing, with over 8 years dedicated to ABM.  Experience in cybersecurity or industry leading ABM programs strongly preferred.  BA/BS in Marketing, Business, Communications, or related fields. In-depth knowledge of ABM tools, technologies, and best practices, including but not limited to ABM platforms (6sense/Demandbase); automation and CRM systems (SFDC, Marketo); reporting (Tableau); and orchestration and personalization tools. Successful marketing experience in planning, developing, executing, and measuring marketing campaigns for B2B tech/SaaS products. Strong understanding of funnel metrics and levers for generating qualified account engagement and accelerating pipeline velocity. Excellent analytical and quantitative skills to interpret data, generate insights, and translate it into actionable changes.

Compensation

Compensation may be adjusted depending on work location.

• For Colorado, Illinois, Maryland and Minnesota based hires: Estimated annual salary of $192,000 - $234,000.
• For New York City, Washington, Washington D.C. and California (excluding Bay Area) based hires: Estimated annual salary of $197,000 - $241,000.
• For Bay Area based hires: Estimated annual salary of $206,000- $252,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave

The Role

We are seeking a Marketing Operations (MarkOps) Manager who can operate at both the strategic and tactical level, leveraging bold and innovative automation solutions to drive marketing success. This role is ideal for an experienced people-leader, who is passionate about optimizing processes, building reporting frameworks, and upleveling our marketing automation to scale in a high-growth environment.

Addepar takes a market-based approach to pay. A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York.

The current range for this role is $102,000 - $159,000 (base salary) + bonus + equity + benefits. 

Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits.

What You’ll Do

• Lead our Marketing Operations Team: Oversee our growing Marketing Operations team, focusing on people, process, and tools. 
• Oversee Marketing Tech Stack & Data Infrastructure: Manage the marketing tech stack to ensure smooth data flow and integration, generating insights to guide strategic business decisions.
• Champion Automation & Streamline Operations: Align processes, technology, and people to create efficient and cohesive operations across the marketing organization. Drive the implementation and optimization of marketing automation strategies to enhance processes, increase productivity, and support Addepar’s rapid growth.
• Cross-Functional Collaboration: Work closely with performance marketing, product marketing, and sales/client leadership to successfully implement and report on the full lifecycle of prospects and customers.
• Lead/Marketing Reporting & Data Strategy:
• Continuously calibrate Addepar’s leads process, including lead life cycle, enrichment, quality, privacy, marketability, matching, scoring, routing, and conversion rate optimization.
• Solidify and document the data infrastructure for accurate and scalable attribution and measurement.
• Develop and maintain reporting systems to identify key touchpoints for improving conversion rates.
• Project Management: Oversee and execute multiple projects simultaneously, balancing competing priorities and ensuring timely completion in a fast-paced environment.
• Tool Integration: Lead initiatives to evaluate, select, and integrate third-party and internal tools, ensuring seamless functionality.
• Ensure Compliance: Ensure all marketing tools and processes comply with Infosec policies and communication governance standards.
• Roadmap & Planning: Play a key role in driving marketing roadmap and sprint planning, supporting campaign strategy, and participating in business reviews, annual planning, and goal-setting efforts.

Who You Are

• 6+ years of related experience in role and a Bachelor's degree or equivalent experience; 4+ years and a Master's degree
• 4+ years of experience with Marketo, focusing on Marketo-to-Salesforce integrations, with deep expertise in managing lead workflows.
• 2+ years of experience leading a hybrid/remote team, and proven ability to hire, develop, and train A players
• A proactive and solution-driven mindset, with a passion for delivering results in a fast-paced, ever-changing environment.
• Proven experience in managing teams and building high-performing marketing operations teams, with a focus on mentorship, collaboration, and driving team success.
• Success in scaling or improving lead management processes, including lifecycle management, lead scoring, routing, and conversion rate optimization, supported by key performance metrics.
• Strong understanding of sales and marketing processes and best practices, along with associated metrics.
• Extensive knowledge of Salesforce campaign hierarchies, campaign attribution methodologies, and executive dashboard builds. 
• Experience leading projects that span multiple teams and systems, ensuring successful cross-functional collaboration.
• Exceptional communication and interpersonal skills, with a demonstrated ability to engage and influence senior leadership and key stakeholders.

Apply for this job

The Role

We’re looking for a Marketing Tech & Ops expert to optimize our marketing infrastructure and drive data-driven insights for accelerated growth. You'll own our Marketo instance, collaborate across the organization, and transform campaign data into actionable strategies that power our revenue engine. This is a chance to leave your mark on a scaling company on a path to profitability/IPO by refining our execution, reporting, and overall marketing operations efficiency.

We believe in building a diverse and inclusive team to support our mission of mental well-being. If this role excites you, please apply!

This position is not eligible to be performed in Hawaii.

What You’ll Do

• Campaign Execution: Collaborate within the Demand Gen team to build and launch seamless marketing programs across email, webinars, events, videos, website chat, Pathfactory, and paid media
• Own Marketo: Maintain our instance, identify improvements, and ensure optimal performance to support a robust campaign calendar
• Drive Data-Backed Insights: Monitor, analyze, and report on marketing campaign effectiveness, tying results directly to business objectives
• Optimize Lead Flow: Maintain our attribution model, enhance our ABM account scoring/routing, and help boost pipeline conversion rates
• Report on Impact: Deliver regular KPI reports and translate marketing data into insights for decision-makers
• Collaborate for Success: Partner with RevOps, Sales, Partnerships, and Analytics to streamline processes, identify growth opportunities, and complete system integrations
• Creative Problem-Solving Skills:There are many ways to approach a problem, and we’ll expect you to choose the one that’s most likely to get a favorable outcome
• Champion Data Integrity: Uphold database quality standards and implement best practices across our MarTech stack

Who You Are

• Marketo & SaaS Expert: 3+ years in enterprise/SaaS marketing, with at least 2+ years of hands-on Marketo/Hubspot experience; must have performed as a Marketo system owner within an organization
• Systems Thinker: Salesforce expert, comfortable with SFDC integrations and analyzing data across the MarTech stack to define metrics
• Process-Driven Optimizer: Passionate about operational excellence, change management, and building best-in-class frameworks
• Data Translator: Can analyze campaign results and provide clear strategic and tactical recommendations to drive action
• Adaptable Team Player: Thrive in fast-paced environments, manage multiple projects, and effectively collaborate remotely; self-starter with the ability to work individually and cross-functionally
• Growth Mindset: Eager to learn, adapt, and make a tangible impact on our scaling operations

Bonus Points

• Experience inheriting a Marketo instance and successfully enhancing it
• Experience with Looker/Tableau, Demandbase, Outreach, data appending tools (Apollo, Zoominfo, Clearbit), Pathfactory, Qualified, or Vidyard
• Startup experience

Benefits

Fundamentals:

• Medical / Dental / Vision / Disability / Life Insurance 
• High Deductible Health Plan with Health Savings Account (HSA) option
• Flexible Spending Account (FSA)
• Access to coaches and therapists through Modern Health's platform
• Generous Time Off 
• Company-wide Collective Pause Days 

Family Support:

• Parental Leave Policy 
• Family Forming Benefit through Carrot
• Family Assistance Benefit through UrbanSitter

Professional Development:

• Professional Development Stipend

Financial Wellness:

• 401k
• Financial Planning Benefit through Origin

But wait there’s more…! 

• Annual Wellness Stipend to use on items that promote your overall well being 
• New Hire Stipend to help cover work-from-home setup costs
• ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
• Monthly Cell Phone Reimbursement

​​About the Role:

We’re looking for a Lifecycle Marketing Manager to join our growing CRM team. You’ll report to the Sr. CRM Manager and partner with cross functional stakeholders to build and execute acquisition CRM programs. This person will manage the day-to-day, hands-on creation, implementation and optimization of acquisition and retention-focused email, SMS and push notification campaigns for the Weight Management Category. The ideal candidate is passionate about the end-to-end customer journey, is a natural at empathizing with the (potential) customer, and is relentless at pursuing optimization opportunities, testing, and creative ideation to build a world class CRM program for our newest category.

You Will:

• Own execution of acquisition and retention-focused CRM initiatives for weight management category, including ideation, briefing, creative, managing timelines, pulling audiences, segmentation, scheduling/set-up, and post-send reporting
• Maintain customer journey maps for weight management communication journey and ensure maps are regularly updated to reflect current state of live flows
• Continuously conduct A/B tests and analyze results to garner insights to improve engagement, optimize for key revenue drivers, and customer acquisition, especially in always-on triggered programs (flows)
• Ensure high quality and error-free implementation, testing and QA of email marketing campaigns
• Partner with CRM leads for other business verticals, including Hair, Sexual Health, and Mental Health, to uncover cross-vertical opportunities and maximum production efficiency

You Have:

• Bachelor’s Degree
• 5+years experience in CRM & Lifecycle, subscription experience a plus
• Hands-on experience with Braze, Iterable, Marketo or similar ESP
• Excellent organizational and prioritization skills, and attention to detail.
• Strong campaign management and problem solving skills
• Analytical thinker with experience in data-driven marketing
• Ability to drive experimentation focused on core success metrics 
• Knowledge of HTML, CSS and email client basics
• Experience managing robust testing roadmaps
• Ability to communicate the benefits of strategies to business audiences of all levels
• Experience driving multiple projects and prioritizing in a fast-paced environment
• Eagerness to be hands-on and proactive
• Strong desire and curiosity to learn
• In-depth understanding of the healthcare, wellness, or CPG industry a plus 
• Knowledge of FDA & HIPAA regulations a plus

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• Employee discounts on hims & hers & Apostrophe online products
• 401k benefits with employer matching contribution
• Offsite team retreats

#LI-Remote

The Role: Imagine selling a solution that will predict for your customers (with an 85% accuracy) who is going to buy, what they’ll buy and when.  As an Enterprise Account Executive at 6sense, you’ll be an instrumental player to our growth as we build upon the success we’ve had delivering predictions for enterprises like Cisco, Centrify, Dell, Qlik, and Oracle.  We will trust you to evangelize 6sense, run your business like a CEO, and consistently exceed quarterly and annual targets.  This is not your average start-up; you’ll be closing large deals.  And you’ll be rewarded very well for doing so.

The Fit: We’re in the early stages of building our sales team so we’re looking for people who not only have a track record of being the best of the best, closing big deals and passion for fundamentally changing B2B marketing and sales, but can also think critically about driving customer growth and building our sales organization.  This is a unique opportunity to help shape and accelerate our success.

Here are the traits you exhibit;

• Intrinsic drive to be successful, love to win – You’ll take initiative to figure it out, are motivated to do your absolute best work. (That’s why you’ve ended up at top across your career.)
• Clear, succinct communicator – Using your customer’s language, you’ll help them clearly understand the value 6sense delivers
• Technical expertise – You’ll demonstrate and speak to how 6sense drives success
• Innately curious – You’ll know your buyer, their business, and what 6sense means to their success
• Empathetic listener – You’ll listen more than you talk. And, you really get what they mean. 
• Collaborate and win as a team – You’ll compete, but above that you’ll collaborate, you’ll share what is working, you’ll help the team win, you’ll take on projects outside of closing deals.

Minimum Requirements:

• 5+ years of quota carrying software or technology sales, closing complex sales cycles
• Consistent track record of over-achieving quota (top 10-20% of company)
• Experience closing transactions >$250k ACV to line of business executives

Preferred Requirements:

• Experience selling to Enterprise CMOs, VPs Demand Gen, Marketing Operations, Sales leaders
• Experience closing $1M+ transactions
• Familiarity with marketing tech stack (Marketo, Eloqua), b2b publishers/media, data providers
• Strong and demonstrated written and verbal communications skills
• Ability to work in a fast-paced, team environment
• 4-year BA/BS degree or equivalent practical experience
• Strong C-level customer references #

Base Salary Range: $82,829 to $127,005. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). #Li-remote

Notice of Collection and Use of Personal Information for California Residents:California Recruitment Privacy Notice and Policy

At Anaplan, we are looking for a highly motivated, results-driven, digitally savvy Marketing Manager to join our German Field Marketing team. This role reports into the Senior Director of Field Marketing, EMEA.  It is responsible for driving marketing programs and paid media across Germany in collaboration with our global web, campaign and paid media teams, and locally in alignment with our Go To Market GTM team. You will help plan, “transcreate”, localise and execute marketing campaigns and programs and work cross-team and cross-functionally to ensure visibility and communication to the German team.

If you want to help drive pipeline, accelerate growth, and build a world class digital and field marketing program, that is closely aligned to our sales needs, whilst working with a local, regional and global team, this role is for you. You must be ready to roll-up your sleeves on execution, lean into analytics and be a team player and builder.

What You’ll Be Doing:

• “Transcreate” engaging messaging, content, assets and digital marketing efforts so that they resonate and drive outcomes in the German language where translation is not enough
• Plan, execute and measure digital marketing programs that position Anaplan as the leader in planning by driving awareness, pipeline and revenue in our target accounts.
• You will be working closely with the Global Revenue Marketing team and our global agency, collaborating in a global framework and with your peers across the world.
• This will include website localisation (including the transition to our new AEM platform) and marketing programs that would incorporate tactics like webinars/virtual events, social marketing, SEO/SEM, syndication, email and email nurture.
• Managing transcreation, translation and local requirements related to campaigns in close collaboration with your internal got to market stakeholders
• Work cross-functionally to execute and manage activities, including program management, budgeting, content development, translation, scheduling and agency management.
• Manage multiple projects and programs simultaneously, under the direction of the Senior Director of Field Marketing, ensuring clear and proactive communication, to meet deadlines and stay within budget.
• Manage lead acquisition, processing, nurturing and follow-up to ensure that leads from volume marketing activities are properly managed.
• Bring your deep understanding of the German market, culture and competitive landscape to drive proactive recommendations and feedback to agencies and global teams.
• This role will work closely with the German Field Marketing Manager aligned to strategic events, regional partners and account marketing. It may include assistance on major marketing projects in Germany led by that person, and they may also assist you.

 
Technologies You’ll Work With:

 What Experience You’ll Need:

• Fluent written and spoken, business level, English and German
• 5+ years of marketing experience in B2B / SaaS technology markets in a global company with a focus on digital programs
• Deep understanding on the principles of paid and organic search to guide our global agency on local requirements.
• Experience in account targeting digital strategies including demand base and content syndication
• Experience working in a global AEM web environment, including Japanese localisation and transcreation of global website, keeping in mind natural search optimisation
• Ability to localise global campaigns, including translation of assets, for German market and audience. Provide strategic insight to local market needs during global campaign creation
• 3+ years experience running paid and organic social marketing
• The ability to execute email, events, webinar, nurture and syndication programs from start to finish
• Strong project management skills, creative thinking and analytical ability
• Excels at cross-group collaboration, locally, regionally and globally.
• Comfortable with accountability for clear, quantified performance targets
• Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business
• Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail.
• Strong team-player and self-starter who can initiate and drive activities to successful conclusion while maintaining strong cross-functional working relationships, internally and externally
• Independence and initiative in high profile situations with strong project management, interpersonal and time management skills.
• Experience in advocacy for German in a global company, understanding the impact and need of localisation requirements, balanced with global priorities.
• Willingness to work flexible hours to facilitate global meetings, within a normal working week.

#LI-Remote

Anaplan is hiring an ENTERPRISE ACCOUNT EXECUTIVE - SLED. In this role, you will take your proven track record of selling sophisticated technology solutions and account management and sell an incredibly versatile platform. Our sales team is helping industry leaders understand the impact of Anaplan products and how our connected planning solution is ending siloed decision-making. You will help our customers achieve their immediate business goals while setting their business up for the future.

This role will be a catalyst to Anaplan’s continued growth while leading digital transformation. Reporting directly to the Regional Vice President (RVP). You may have up to 50 accounts in a defined geographic territory, mostly greenfield accounts with several existing Anaplan customers. This type of territory requires someone to further build our footprint by hunting and locking in new logo accounts as well as rapidly growing opportunities within the current customer base.

Your Impact

• Engaging with targeted state, local, and higher education enterprise prospects to identify broken business processes and position Anaplan’s unique ability to solve the problem
• Build Anaplan’s business value throughout the selling engagement. Navigating sophisticated prospect environments to align the prospect around the Anaplan solution
• Conduct highly effective presentations from Director through SVP and key C-suite level decision makers including CFOs, CROs, and senior leaders in supply chain, workforce, and other business functions
• Develop customers and own opportunity management start-to-finish across multiple customer targets and functions
• Apply Anaplan’s value-based selling methodology and tools to run sales processes and accurately forecast business
• Employ outstanding account leadership skills to identify account expansion opportunities by cross-selling and up-selling opportunities within targeted accounts
• Perform strategic sales planning, leading to accurate forecasting of the business
• Work with cross-functional members of Sales Development Reps, Marketing, Solution Consultants, and the Customer Success teams

Your Qualifications

• 5+ years consultative sales experience into Fortune 2000 companies, ideally in SaaS solutions (but not required)
• Shown success selling into Vice President / Senior Vice President buyers
• Track record of overachieving sales quota & targets, including demonstrated history of multiple high six-figure annual contract value (ACV) deals (services and/or software)
• Demonstrated experience selling into state, local & education accounts
• Demonstrated understanding of the pressing business challenges faced by higher education and government organizations today
• Demonstrated network in your industry territory, with a mix of some customers and implementation partnersDemonstrated experience with sophisticated partner & internal team organizations
• Domain understanding (Supply Chain, FP&A, Workforce Planning & Sales) and knowledge of how these functions plan, process work and make decisions
• Strong, demonstrated opportunity management practices (e.g. sales process, qualification, executive presentation skills, quote presentation and negotiation), and ability to balance multiple (3-5) opportunities at once
• Business, Finance, Economics, related BS/BA degree or relevant years of experience

Preferred Skills

• Experience with SFDC, Altify, Marketo, and Engagio a plus
• Account Planning experience Altify, MEDPICC, Miller Heiman

About Invoca:

Invoca is the industry leader and innovator in AI and machine learning-powered Conversation Intelligence. With over 300 employees, 2,000+ customers, and $100M in revenue, there are tremendous opportunities to continue growing the business. We are building a world-class SaaS company and have raised over $184M from leading venture capitalists including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.

About the Role:

As a Sr. Revenue Technology Analyst, you will be pivotal in the ongoing development and management of our revenue technology for Sales and Marketing. This role is a blend of technical project management, administration, and analysis, requiring a strong grasp of process and systems. You will work closely with cross-functional teams, including Sales, Marketing, Customer Success, Product, and IT, to identify, develop, and deploy core business processes across revenue functions. You will be responsible for the day-to-day configuration, support, maintenance, and enhancement of key applications, driving improvements, streamlining processes, and ensuring our technology solutions align with business objectives.

You Will:

• Own and manage the end-to-end projects in the Salesforce ecosystem
• Collaborate closely with Sales, Marketing, Customer Success, Product and IT team members, operating as a project owner and executor
• Keep up to date with our software’s releases, features and best practices in order to make recommendations to management regarding implementations
• Evaluate, select, implement, and integrate technology tools into a solution to support sales and cross-functional business unit stakeholders
• Provide on-going support and system administration to quickly fix issues with Salesforce.com and 3rd party applications.
• Design, build, and test best practices solutions to accelerate our business.
• Assist in the training and enablement of new users, and grow the tech skill set across the organization
• Act as the liaison between our users, vendors and the application development teams.
• Extract, manipulate, import/update large and complex datasets.

You Have:

• 4+ years of experience as a Salesforce Administrator, with Salesforce Admin Certification required
• Extensive experience integrating and configuring Salesforce connected apps such as Salesloft, LeanData, Demandbase, Marketo, Clari, and Gong
• Proven expertise with Salesforce Sales Cloud
• A thorough understanding of SFDC best practices and functionality
• A deep commitment and passion to making impactful improvements and enhancing efficiency
• In-depth knowledge of the Salesforce platform, including the configuration of custom objects, flows, and validation rules
• A solid understanding of agile sprint methodology and the release management process
• Hands-on experience in performing complex data loads
• An eager approach to learning, helping, and growing within the team
• A strong sense of ownership and pride in your work
• Exceptional written and verbal communication skills

Salary, Benefits & Perks:

Teammates begin receiving benefits on the first day of the month following or coinciding with one month of employment. Offerings include:

• Paid Time Off -Invoca encourages a work-life balance for our employees. We have an outstanding PTO policy starting at 20 days off for all full-time employees. We also offer 16 paid holidays, 10 days of Compassionate Leave, days of volunteer time, and more.
• Healthcare -Invoca offers a healthcare program that includes medical, dental, and vision coverage. There are multiple plan options to choose from. You can make the best choice for yourself, your partner, and your family.
• Retirement - Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%.
• Stock options - All employees are invited to ownership in Invoca through stock options.
• Employee Assistance Program -Invoca offers well-being support on issues ranging from personal matters to everyday-life topics through the WorkLifeMatters program.
• Paid Family Leave -Invoca offers up to 6 weeks of 100% paid leave for baby bonding, adoption, and caring for family members.
• Paid Medical Leave - Invoca offers up to 12 weeks of 100% paid leave for childbirth and medical needs.
• Sabbatical -We thank our long-term team members with an additional week of PTO and a bonus after 7 years of service.
• Wellness Subsidy - Invoca provides a wellness subsidy applicable to a gym membership, fitness classes, and more.
• Position Base Range -Salary Range $100,000 - $120,000/ plus bonus potential

This role is remote and open to candidates located in the United States and Canada. Please note that we are unable to provide visa sponsorship for this position.

DEI Statement

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

#LI-Remote

Your impact

The Sr. Field Marketing Manager, Federal/Public Sector is a key leader who will be responsible for coordinating and managing a comprehensive field marketing approach for the US public sector, primarily field & account-based marketing, but also have a hand in strategic thought leadership, content, social media, and more.

You will report directly to the Sr. Director of Revenue Marketing and, together, build Handshake’s first federal field marketing strategy. This is a highly visible role where you'll have the opportunity to build from the ground up and own the strategy, execution, and optimization of integrated field initiatives that drive awareness, engagement, and expansion into key large federal accounts. 

In this role you will work closely with the federal Sales team to ensure alignment to both near-term opportunities and long-term growth strategies. You’ll also work within the broader Marketing team, including demand generation, content/thought leadership/research marketing, product marketing, and marketing operations to engage, delight and retain federal customers. 

About You

You’re passionate about the federal market and constantly thinking about creative ways to engage customers and prospects. You’re meticulous about planning and a storyteller at heart who has in-depth knowledge of how large and small federal agencies purchase software. And, most importantly you are someone who is hands-on: an expert project manager who loves to test, make cautious mistakes, optimize, crunch numbers, listen to sales calls, collaborate, ask questions, think outside the box and push boundaries. If you're a strategic field marketer who is passionate about strategic marketing and the federal market, we'd love to hear from you!

Your role

• Own the development and execution of the field marketing strategy for the federal market, including civilian, defense and intelligence sectors
• Work closely with the federal sales team and leadership to understand specific market priorities and inform and shape customer and prospect-facing field programs contributing to pipeline and opportunity creation
• Conduct market research to identify key events and industry moments for Handshake’s participation 
• Project manage and work in collaboration with Content and Research to bring thought leadership to life through events 
• Manage event deliverables & logistics including online tech (Zoom, Hopin, SplashThat etc.) & AV, venues, calendaring, etc. 
• Build and maintain strong relationships with key stakeholders across federal agencies, industry associations, and partner organizations.
• Think strategically and creatively to develop innovative marketing event approaches that resonate with federal decision-makers and address their unique challenges.
• Demonstrate strong analytical skills, with the ability to interpret data and insights to drive informed decision-making and measure ROI.
• Get creative and innovative with event engagement, positioning and promotion—always be asking “what haven’t we tried or tested?”

Your experience

• 7+ years of B2B field marketing marketing experience with 3+ years experience in federal and State & Local market segments.
• Direct experience designing and building field-focused marketing programs across digital, first & third party events with the federal government 
• Experience running hosted and 3rd party virtual events & webinars for different personas 
• Deep understanding of federal personas and the federal purchasing and procurement process 
• Dependable with strong project management and organization skills with an ability to develop and deliver marketing programs within an ever-evolving environment
• Excellent verbal and written communication skills, the ideal candidate has great interpersonal skills and finds it easy to communicate with team members at all levels of the organization
• Experience with the following technologies:
  • Marketing Automation: Marketo, Eloqua, HubSpot, Pardot (or similar)
  • Virtual Event Platforms: Hopin, Goldcast, Zoom Webinar
  • Salesforce 
  • Google Suite (Docs, Slides, Sheets)
• Experience with ABM, digital marketing, demand gen and high touch/concierge executive programs is a plus

Compensation range

• $133,000 - $148,000 + RSUs