***This position is not entry-level and requires a minimum of 4 years experience***

Does this sound like you?

As a Director of Database Marketing, your role will be to deliver data driven strategies across all events assigned to you and by further the US Clarion Data Strategy with the team. Translate business questions into solutions that can be solved through data to drive growth and profitably. To achieve this there will be clear focus and framework for:

• Build and enhance digital reports to identify commercial opportunities
• Utilize best practices to visualize data in a way that allows for quick and easy insights
• Deliver actionable, concise and clear presentations using dating analytics and customer behaviors
• Govern and maintain data health and quality for your assigned portfolio
• Support analysis of marketing spend across channels and campaign performance
• Ensure levels of departmental excellence through process, reporting and team collaboration

The ideal person for this position has an exceptional eye for detail, expertise as a marketing database partner and a solid understanding of popular data analysis tools such as Power BI. He/she will work closely with product owners across various lines of business to understand the objectives of the organization and prioritize any requirements and work with the CMO to deliver departmental access.

How you'll make an impact:

Leadership

• Creates a culture of transparency support and collaboration through clear communication of ideas, processes and goals
• Leads by examples and takes full responsibility for ideas and actions and problem solving
• Ensuring the team has all necessary tools to effectively perform their job
• Identifying training needs for the team and carrying out training as required as a data expert
• Works closely with the EVP to drive the creation of high value data products, provide analysis and recommendations

Main Duties and Responsibilities

• Works closely with the CMO and marketing leadership to drive the creation of high value data-drive products and events
• Solid experience with gap analysis with the database (must)
• Provides timely analysis and recommendations for audience segmentation or data business challenges
• Provides technical expertise on data structure (including new data integration), mining and cleansing
• Translates business questions into data driven solutions
• Understands and translates data models into actionable analytics using Power BI and other data tools
• Undertakes strategic one-off analyses and provides insights from a variety of data sources
• Able to map customer behaviors and journeys to relevant metrics and KPI’s
• Define reporting and analysis requirements based on commercial needs
• Provides data governance and insights to strengthen, align and maintain “clean” and usable data
• Provides consistent quality metrics and KPI’s that focus on core measurements that define success and growth opportunities in a scalable way
• Proactively improves the robustness and maturity of data supporting
• Identifies trends in data that can be used in predictive and prescriptive analytics
• Ensure data privacy and consent across your portfolio
• Supports the budgeting process by informing data driven strategies that drive customer engagement and audience acquisition

Requirements

• 4 years of experience as a marketing database analyst or in a related field
• Ability to understand business needs and relay into easy to understand, non-technical language
• High-level written and verbal communication skills
• People management and success building and driving high-performance teams
• Ability to deliver departmental strategy and framework – while also working as a contributor on individual projects

What’s in it for me?

• Competitive base salary dependent upon experience
• Bonus based on challenging but achievable targets
• 100% remote position (some travel expected depending on role)
• Generous PTO & Company-paid Holidays: this includes a day off for your birthday every year, and in 2022 our employees will receive the entire week of July 4th AND the entire last week of the year off.
• A full benefits package, including medical, dental, vision, voluntary life insurance, HSA (plus employer contrition), and FSA.
• Basic life, long-term disability & short-term disability are covered at 100%.
• 401(k) Plan with employer match.
• Opportunity to travel across the country to attend our shows and meet people from a multitude of different industries.

Who is Clarion?

Clarion Events North America, which is the US division of Clarion Events UK, and backed by The Blackstone Group has become one of the fastest-growing event companies in the United States, with aggressive growth through both acquisition and launch. We excel in managing and producing trade and consumer events across the United States in 12 diverse sectors such as pop culture (anime), energy, technology, and fire and rescue.

Senior Director, Marketing

Moving Analytics is looking to hire a marketing leader to lead the company’s marketing function.

As part of this role, you will be working to develop processes and build teams to generate a consistent stream of customer leads for health plans and providers. We’re looking for a leader whose primary strengths are in marketing strategy, content marketing and SEO with strong analytical skills.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Location

Los Angeles or Orange County Preferred/Remote possible

Employment Type

Full-Time

Key Responsibilities

• Develop and implement organization’s overall marketing strategy
• Build out marketing function within the company and hire key positions toward creating a marketing department
• Create and evaluating systems and metrics designed to evaluate effectiveness of marketing efforts
• Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections.
• Work with internal and external resources to support company's brand marketing needs including company/product naming, brand voices and positioning.
• Work with sales and product teams to support their enablement and collateral development including case studies and customer testimonials
• Coordinate and develop market research and competitive intelligence reports to help sales and leadership take strategic decisions
• Maintain & optimize the company’s website, online and social media profiles
• Build out portfolio of content to set up company as thought leader including; blog posts, social media posts and webinars with a view to measuring and improving SEO
• Drive awareness of the company’s efforts by generating earned media opportunities consistent with brand and positioning
• Organize events that bring together customers and other stakeholders at industry events (such as tradeshows and industry conferences) to create awareness about the Company

Minimum Qualifications

• 6 years of content or brand marketing experience
• 2 years' experience developing and executing marketing strategies for health care organizations
• Experience in developing product/brand marketing strategies, digital marketing forms and SEO
• Excellent communication skills including persuasive copywriting and speaking
• Proven ability to manage budgets

Additional Preferred Qualifications

• Experience working at a marketing agency
• MBA or master's degree with emphasis on marketing

Are you passionate about digital marketing and marketing analytics? Do you have experience developing fresh marketing campaigns to drive demand?

ReSource Pro is looking for a high-energy Demand Generation Director to lead the development of innovative B2B multi-channel Marketing campaigns. This role will oversee our Demand Generation team to drive successful execution of demand generation programs and strategies. Our Demand Generation Director will use their expertise in digital marketing strategy, marketing analytics, marketing automation, and team leadership to grow demand for ReSource Pro’s products and services, which include Business Process Management, Data Analytics, Operations Consulting, and Talent Performance.

This is a remote position that can be based anywhere in the UnitedStates but will work Eastern time zone business hours.

Responsibilities:

• Define the overall demand generation strategy to align with ReSource Pro’s strategic goals.
• Leverage various demand strategies to generate and influence leads to become opportunities and convert to revenue.
• Drive the strategy, execution, and optimization of multi-channel digital marketing programs.

• Oversee the full lifecycle of marketing activities across the funnel.
• Oversee and coach a high performing Demand Generation Team through effective team leadership.
• Foster a collaborative team environment to execute demand generation strategies.
• Drive pipeline and revenue growth for a variety of market segments and personas.
• Utilize marketing automation and lead management tools to streamline, automate and measure all marketing activities.
• Collaborate with our sales team to identify targeted audience and ideal customer profile for different segments, using data-driven insights.
• Develop the execution of an Account Based Marketing (ABM) program plan to deeper penetrate strategic accounts.

Qualifications:

• 10-15 years B2B Marketing experience required
• 7-10 years of experience in demand generation with B2B organizations required
• 3-5 years team leadership experience required
• Bachelor’s degree in Marketing or related field required, Master’s degree preferred
• Experience managing and scaling multi-channel campaigns required
• Familiarity with popular marketing and sales automation systems (e.g. Marketo, Saleforce.com)
• Master at developing, executing, and measuring demand programs and campaigns
• Superb analytical, communication, and project management skills

Benefits & Perks:

• 100% paid employee health insurance on Day 1
• Eligible for all medical, dental, and vision benefits on Day 1
• 401k with employer match, vested on Day 1
• Generous PTO plan with paid holidays + floating holidays
• Ability to engage with clients and internal partners to make an impact
• Opportunity to contribute to the future of a growing, global organization
• Comprehensive wellness program and prioritization of employee health
• Friendly and fun work environment that promotes collaboration

About ReSource Pro:

ReSource Pro brings to the insurance industry tools, technology and strategic services that enable profitable growth through operations excellence. Headquartered in New York, ReSource Pro’s global service centers address client operational needs around the clock. Recognized as an industry thought leader and listed as one of Inc. 500/5000 Fastest Growing Private Companies annually since 2009, the company is renowned for its focus on innovation, service excellence and trusted partnerships, and its unique productivity platform for insurance operations and sales. Over 6,000 ReSource Pro employees provide dedicated support to hundreds of insurance organizations, consistently achieving a 97% client retention rate for over a decade.

Allbound is looking for a Director of Customer Marketing

In this role, you will collaborate closely with sales, customer success, and marketing counterparts to design and deploy programs and campaigns that engage, retain, and delight our customers, building strong relationships at all levels including executives, while driving bottom-line growth.

You are responsible for driving deeper customer engagement, faster time-to-value, increased loyalty, adoption and advocacy to support net retention goals. You’ll partner across marketing, sales, customer success, and product teams to define and operationalize the customer journey in alignment with customer and business outcomes. This role is part of our Marketing team and will report directly to the VP of Marketing and will also work hand-in-hand with our VP of Customer Experience and the rest of the Customer Experience team.

Who You Are

• An expert-level knowledge of B2B marketing, B2B SaaS sales cycles, and Customer Marketing best practices
• Buyer and customer focused: an ability to understand buyer needs and develop appropriate messaging and tactics to support account and buyer objectives and translate the value of Allbound
• Data-driven approach to impact customer upsells, retention, and growth
• Execution of customer programs across many different teams
• Excellent interpersonal skills, with the ability to communicate efficiently with customers
• Able to interpret data and insights in order to develop and share customer insights to guide messaging and strategy
• Ability to deliver results under pressure, work independently, and take ownership of assigned tasks

Projects You’ll Work On

• Building relationships with our customers, putting them at the center of our marketing strategy to highlight transformative stories that drive loyalty, community, inspiration and impact
• You’ll find ways to create and manage customer events, communicate the importance of partner programs, and influence the importance of the channel
• Open a two-way line of communication between current clients, industry experts, and the business to create real connections, develop customer loyalty, learn about customer problems, and better serve consumers with tailored products and services
• Create and measure effectiveness of campaigns to build customer advocacy and generate upsells & renewals
• Build and maintain Allbound’s community -- both online and offline -- and public perception. Engage audiences on a variety of outlets including online forums, social media platforms, Slack, in-person groups, and more to reach all audiences where they are
• Communicate with department executives with valuable customer input. Bring other members of the organization the direct feedback, experience and testimonials of happy customers
• You’ll find creative ways to partner with customers through reference activities, customer stories, sales collateral, press events, and importantly, advocacy
• Gather information regarding product release announcements for monthly newsletter, inspiration series
• Create and deploy strategic customer programs and campaigns to achieve pipeline and renewal goals and measuring the effectiveness of those campaigns
• Drive customer retention with insightful educational content that engages customers throughout the advocate journey
• Demonstrate appreciation for customers with the development and execution of the customer gifting programs
• Assist in the case study process by identifying accounts/ customers that are having success with Allbound while working collaboratively with marketing to help gather and assimilate the content and results from the customer
• Help celebrate the accomplishments of our customers and partners through an award program showcasing through case studies and blogs
• Manage customer references list that align to sales, product growth, and key marketing initiatives
• Create and manage Customer Advisory Board for the Product and Marketing teams
• Assist with programs to grow reviews on review sites to promote awards in leadership categories

Experience

• 5+ years of Customer Success/Marketing experience in a SaaS Environment
• Must have partnership/channel experience
• Must have worked for a SaaS company, ideally in a start-up environment
• Experience executing in the development of programs
• Strong attention to detail with the ability to move fast and be responsive to changing business needs
• Confident in presenting metrics to key stakeholders
• Strong writing, presentation creation, and public speaking skills
• Organized self-starter with ability to work independently and in a team environment
• Familiar in Salesforce and HubSpot Marketing Automation
• Bachelors’ degree from an accredited university

POSITION TYPE:Full-time non-exempt employee.

POSITION LOCATION:New York City / Remote up to 4 days a week.

POSITION OVERVIEW
We are looking for an experienced CPG Marketing Director passionate about driving brand awareness, velocity, loyalty and market share. Overseeing a growing team and agency partners, the ideal candidate has the ability to do the doing while helping the company and team achieve their goals and best potential.

If you are a self-motivated, entrepreneurial go-getter who possesses the highest levels of integrity and character, Partake Foods, Inc. might be the fit for you!

This role reports to the CEO and Founder and is a member of the leadership team.

COMPANY OVERVIEW – WHO WE ARE
Our mission at Partake is simple—make eating and sharing deliciously worry-free and simple. Our first offering, a line of cookies, that make customers say “I can’t believe this cookie is vegan, gluten-free and allergy-friendly!”, can be found in 7,500 stores across the US. In January 2021, we introduced Baking Mixes (Brownie Mix, Blondie Mix and Pizza Crust Mix), and most recently, in January 2022, we launched Pancake & Waffle Mixes in two flavors—Classic & Confetti.

Since launching in August 2017, our distribution has grown to include retailers like Target, Kroger, Whole Foods, Sprouts, and Wegmans. You would be joining us in rapid growth mode. Partake was founded by Denise Woodard, a mom with a decade of CPG experience who saw a need for allergy-friendly, better for you foods that taste good. Partake has earned recognition from both a business perspective (Goldman Sachs 100 Most Intriguing Entrepreneurs, Ernst & Young Entrepreneur of the Year NJ, Entrepreneur Mag 100 Women of Impact) and product perspective (MindBodyGreen’s “Healthiest Cookies You Can Buy”, People’s “Editor’s Picks”, and Prevention's “Cleanest Packaged Foods” list). To learn more, visit partakefoods.com.

POSITION RESPONSIBILITIES

• Lead 360° national retailer brand marketing initiatives, including digital and print advertising, shopper marketing, partnership, social media, influencer, brand collaborations, in-store activations and more to grow velocity, repeat, and household penetration.
• Work with VP, Growth to ideate and create quarterly, semi-annual and annual marketing initiatives and budgets and ensure full cycle execution and optimization.
• Plan and manage field marketing, sampling, and event activities nationally with agency partner.
• Oversee a team of 5 across brand management, content, and customer service. Grow, on-board the team as defined in the roadmap. Lead agency partnerships across creative, email / SMS, advertising, affiliate marketing, and field marketing.
• Manage production of all promotional materials including: trade materials, packaging, merchandise, etc.
• With Sr. Brand Manager, leverage data to plan, optimize, and report on marketing efforts.
• Utilize best practices to own or assist with marketing project management, marketing team planning, reporting, budget, and contracts.
• Ensure that all marketing and communication processes are regularly evaluated for proper operation, relevance, efficiency and utilization.

SKILLS / EXPERIENCE REQUIREMENTS

• Bachelor’s Degree required; MBA a +.
• 8+ years experience working on a CPG brand; CPG food experience preferred.
• Minimum of 2+ years experience leading a CPG marketing team.
• Proven track record of leading exponential growth across retail in multiple categories.
• Entrepreneurial spirit with the ability to lead while doing; experience working with founder-led companies a +.
• Proficiency in Google Suite (Drive, Docs, Slides, Sheets), Microsoft Office (Word, Excel, Powerpoint).
• Demonstrable project management skills to manage contractors, budget, and timelines to ensure delivery of top quality creative output within established timeframes.

This is a full-time position located from a remote office.

What You’ll Do

In partnership with the CEO and Chief of Finance and Strategy, the Senior Director of Marketing and Communications will lead the marketing team, carrying forward Instruction Partners’ marketing and communications strategy and plans while collaborating with internal teams to best support their work.Specifically, you will:

Responsibilities:

Marketing and communications strategy 

• Develop, execute, and oversee the implementation of marketing strategy, including campaigns, content marketing, success stories, events and conferences, public relations, and earned media with an overall focus on:
  • Audience engagement:Grow our known audience, specifically in our target regions
  • Sustainability:Generate warm marketing-qualified leads for specific business streams
  • Brand awareness:Build brand awareness nationally
  • Thought leadership:Influence the field 
  • Internal development:Maintain brand professionalism (e.g., design, polish, guidelines); create/provide resources for the internal team; equip and empower all team members to be true stewards of the brand

Thought leadership, public affairs, and market research

• Position Instruction Partners’ key messages so that they speak to the organization’s target audiences
• Support the growth of Instruction Partners’ brand identity
  • With a PR consultant, develop and execute an earned media strategy that builds national brand awareness and elevates the profiles of our executive leaders
• Ensure that assets are meaningful, well written, and beautifully designed in partnership with the CEO and other internal teams.
• Support the development and release of CEO thought leadership assets (e.g., blogs, op-eds, keynote presentations) 

External communications and lead generation

• Oversee the development of priority, externally facing assets to ensure that they are of high quality and aligned to key messages
• Leverage thought leadership and program team releases to create assets that tell compelling stories and provide genuine value to our audiences, including current and prospective partners
• Oversee the development of marketing campaigns targeted to primary educator audiences, in sync with district buying patterns and timelines
• Lead collateral development to highlight our services, including pitch presentations, partner artifacts, annual reports, marketing flyers, and keynote presentations
• Oversee the maintenance of and updates to Instruction Partners’ website to ensure ease of user experience, message alignment, and SEO optimization
• Oversee the development of a social media strategy to grow our known audience

Engagement (sales)/development support

• Work with members of the executive leadership and sales teams to monitor competition, identify opportunities for growth, and develop  partner recruitment strategies
• Establish and document criteria for moving contacts through a marketing funnel and delivering marketing qualified leads to the sales team
• Utilize inbound marketing software (i.e., Hubspot) to direct email nurture campaigns that move contacts through the marketing to the sales funnel

Systems and reporting

• Oversee the implementation of a system for tracking and reporting marketing progress to goals; provide senior leadership with regular updates
• Oversee the maintenance of a content calendar and project management system
• Provide marketing data insights for grant applications and fundraising reports

Internal marketing-related communications

• Elevate relevant news and research to the team (leadership team or whole org based on context)
• Develop new employees’ skills as brand ambassadors; ​​regularly communicate the value of brand stewardship organization-wide
• Serve as the internal keeper of marketing knowledge and provide ongoing training and support across teams on effective communications strategies, writing and designing best practices, how to support marketing initiatives, and—in partnership with the engagement team—training on sales best practices and processes (e.g., building sales confidence for new business and renewals) 

Team management

• Oversee a marketing and communications team of three to four direct reports
• Support planning and manage the execution of the team’s work
• Support internal team communications 
• Model and hold team members accountable to Instruction Partners' culture and core values, vision of team experience, and commitments to diversity, equity and inclusion
• Focus on developing and supporting a strong and joyful team culture
• Coach and develop team members, including working with them to find appropriate resources for their growth (e.g., professional development opportunities) 
• Scope marketing and communications roles and contractor needs
• Hire when/as appropriate, including facilitating onboarding

Candidate Required Qualifications: 

• Bachelor’s degree (in Business, Marketing, or Communications preferred)
• Minimum of 10 years of experience working in marketing and/or communications with management experience 
• Experience developing and executing a communications strategy
• Excellent written and verbal communication skills, including storytelling and editing
• Incredible attention to detail
• Ability to form strong relationships with team members internally and collaborate across stakeholders
• Commitment to our mission of excellent daily instruction for all students
• Ability to travel nationally, to Nashville, Tennessee quarterly, and to team retreats annually

Candidate Qualifications and Traits:

• Education and/or nonprofit experience preferred
• Strong knowledge of Google Workplace, specifically Google Slides and Google Docs
• Strong knowledge of marketing and sales software, including content management systems (Wordpress preferred), inbound marketing software (Hubspot preferred), and customer relationship management platforms (Salesforce preferred) 
• Experience developing and executing a successful social media marketing strategy
• Proven skills with social media (Instagram, Facebook)
• Solid understanding of brand design and the creative process
• Experience supporting design concepts that meet business objectives and advance brand strategy
• Flexible mindset—excited to wear multiple hats and eager to take on new projects and responsibilities as needs arise
• Fast learner, with a deep commitment to continuous improvement
• Highly organized; effortlessly creates project plans and manages their execution, including delegating responsibilities to other team members as appropriate

Our Commitment to Diversity, Equity, and Inclusion in Hiring

At Instruction Partners, we know that difference enhances, transforms, and strengthens our ability to serve students and schools. We invite and celebrate the diversity of all perspectives, and we are deeply committed to ensuring equitable access and voice throughout our organization. Instruction Partners is proudly an equal opportunity workplace, and we value the inclusion of persons who have experienced poverty and/or for whom English is not their first language, and every race, gender identity, sexual orientation, disability, culture, ancestry, religion, national orientation, age, marital status or Veteran status. Join us, and let's work together to support great teaching and accelerate learning for every student.

Research shows that while men apply to jobs when they meet about 60% of job criteria, women and other marginalized groups tend to apply only when they check every box. So if you think you have what it takes, but you’re not sure that you check every box, we still want to hear from you

Compensation:

The salary for this role is $143,687.00.Detailed information about the organizational compensation philosophy is available upon application. Instruction Partners offers flexible work hours and location. Competitive benefits and private retirement investment options are available, as well as a generous vacation policy.

Timeline:

We are looking for candidates to join our team summer of 2022, with an ideal start date in July 2022.

Our Vision

All students experience an excellent education that prepares them to contribute to their community, achieve economic security, and pursue their dreams.

Our Mission

We work shoulder to shoulder with educators to support great teaching and accelerate student learning. We focus on small systems, both districts and charters, and we work to ensure equitable access to great instruction for students in poverty, students of color, students learning English, and students with disabilities.

Our Core Values

Live Big-Hearted

We care deeply about ourselves, each other, our work, our partners, and the students we serve. We value the differences each other brings to the table because we know diversity of voice, thought, and experience makes us better. We operate joyfully and without ego, collectively focused on the broader good.

Choose Optimism

We believe that, with the right support, every student can succeed. We have the courage to lean into challenges and believe in the possibility of overcoming obstacles while holding a high bar for ourselves, partners, educators, and students. As we advance antiracist actions, our path may not be smooth, but we will walk it anyway because we have faith that the journey will make our team and our education system better.

Advance Antiracism

We create and uphold space for all team members, partners, and students so they are seen, valued, and heard. We lift the voices and experiences of Black, Latinx, Native, and Asian American and Pacific Islander people. We actively look for and confront patterns and systems that cause inequitable harm in order to create more equitable outcomes within our organization and with partners. We embrace diverse expressions of excellence that make our team more inclusive and effective.
 

Be Honest

We are open, authentic, and truthful with ourselves, teammates, and partners. Our trust in each other and our work gives us the courage to lean into difficult conversations, put forth new ideas, and give and receive feedback through the lens of equity of voice and experience. We understand the intense and gripping nature of our work, so we name our needs to ensure we are practicing self-care and love within our beloved community.

Get Practical

We believe support should be thoughtful by meeting people, schools, and systems where they are. We leverage the voices, strengths and stories of families, educators, partners and teammates to find answers, because we know there isn’t a “one size fits all” solution to the challenges of our education system. We always look for ways to work smart, focus on the most relevant impact, and reduce friction to make it easier to take action while grounding our progress in equity.

Keep Learning

We know and love that we don’t yet have all the answers because we are nerds for learning, even when it’s hard or ambiguous. We actively pursue new knowledge, research, and evidence so that we can leverage the latest insights and best practices in our work, then we put that knowledge to work in partnership with our team, our partners, and the students and communities we serve. We respect the learning that springs from our own antiracist journeys and vow to activate our knowledge in pursuit of equity and excellence.

How We Work

Instruction Partners is a nonprofit organization dedicated to excellent instruction for all students, with a focus on students in poverty, students with disabilities, students learning English, and students of color. We keep one foot in practicality and the other in evidence-based best practices because we believe that leveraging high-quality, grade-level content and providing just-in-time supports will accelerate learning for all students.

Instruction Partners spends time getting to know the needs of the educators, leaders, and systems it serves, allowing the team to custom-build service plans to support partner goals. Partnerships include on-the-ground support, and partnership team members serve as thought partners to the school systems they serve, a team educators can reach out to and feel supported by.

Instruction Partners provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Instruction Partners complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Purpose of the Position:

This position will work closely with the VP of Partnerships & Marketing to oversee and supervise all STN Marketing efforts and align with the Director of Partnerships to build synergy between sales and marketing - providing expert and strategic advice to help promote STN Digital. 

Duties & Responsibilities include, but are not limited to:

• Oversee members of the Marketing Team including daily tasks, team scheduling, capacity tracking, growth & development, leading new hire process, and onboard new team members. This includes review and approval of team Harvest, weekly 15Five check-ins, bi-weekly 1:1s, monthly audits, 90-day reviews, and bi-annual reviews. 
  • Establish, guide, and support the strategic direction of marketing campaigns, and content marketing based on department and company goals

• Lead and own STN Marketing strategy, development, and execution in alignment with the overall department goals and initiatives, remaining in lockstep with the Director of Partnerships and overall team sales strategy.
  • Supervise Marketing Team on exploring new marketing initiatives and opportunities for STN, and delegate work accordingly
  • Think big and come up with breakthrough campaign ideas and stories that make the most of budgets while leading a team to execute with excellence
  • Craft a clear roadmap and marketing plan, demonstrating how the brand will impact critical company objectives and key results
  • Work with executive and cross-functional teams to optimize brand efforts across STN campaigns and initiatives

• Support Director of Partnerships with managing third party providers, including contract negotiations, licenses, and renewals, when applicable.
• Manage working budget, including budget recommendations and approvals to agency executive team, budget tracking, and reporting.
• Manage quarterly and tentpole brand campaign strategies that drive brand awareness and subscriber growth, working closely with Partnerships, Creative, and Media teams.

Director of Marketing

About Sturdy

SturdyAI is a venture-backed technology startup founded by seasoned SaaS industry veterans with demonstrated prior success building and scaling technology companies. We are building a customer intelligence solution that empowers SaaS and technology-enabled subscription businesses to improve products, relationships, and revenue by leveraging data that is hiding in plain sight — the conversations they are having with their users every day. 

For B2B SaaS companies, consistent growth comes from a complete understanding of your customers. Business-critical signals come from hundreds of potential sources. The challenge is consistently identifying them and getting them to the right individuals or workflows in time to create an optimal outcome.

SturdyAI transforms customer-generated data into insights that yield higher retention rates, timely upsells and renewals, new features, bug reports, market intelligence, and more. SturdyAI empowers companies to find new paths to grow.

About the opportunity

As the Director of Marketing you’ll play a key role in the development of a progression of programs that will help us further define, develop, and establish leadership in a new category. The right person, maybe you, will be at the forefront of testing new messaging and positioning hypotheses, driving demand for our enterprise products, evolving how we tell our brand story and truly helping us connect to our audiences. As a performance-minded marketer, you’ll leverage your know-how to lead high-performing B2B demand creation programs. Plus this is a role where you will also lead the development of our GTM technology stack, in partnership with our IT and Sales organizations.

This is a critical leadership role that is uniquely positioned at the intersection of the business, the brand, and the customer to help us not just grow but also create a category.

As Sturdy’s Marketing leader you’ll

• Report to our CRO and work closely with other co-founders and BU leaders. 
• Own the entire marketing side of the business including brand, communications, and performance marketing.
• Be a cross-functional leader— collaborating on strategy across the company while serving as the liaison between product and GTM functions.
• Define tools and processes — We do not have our tools, processes, and workflows built out yet. You will define the tools and processes we need to scale the business.
• Gain a deep understanding of our audience and develop our positioning, messaging, and collateral.
• Launch, track, and optimize programs/campaigns across multiple channels (paid and organic) to move prospects down the funnel.
• Own the content calendar and tell the story of our brand and company to engage prospects, customers, and partners.
• Own the budget and KPIs to ensure that we operate efficiently and meet key business goals. 

What we are looking for

• 6+ years of experience in B2B SaaS marketing, with demonstrated experience building and executing holistic go-to-market plans
• 3+ years of experience leading and growing a team
• An energetic approach to collaboration that will drive your proactive partnerships across product, customer success, and sales
• Excellent verbal, written, presentation, and interpersonal communication skills to tell compelling and cohesive stories
• Highly productive and able to deliver a wide range of marketing output
• Sharp analytical and quantitative skills
• The ability and range to roll up your sleeve and get into the work while planning for future scale. 

In case you were wondering

Working at Sturdy is different. You’ll be challenged to learn and inspired to perform at your best. You’ll be respected for being an individual and rewarded for being part of a winning team. Our management style is one of respect and integrity. For most of us, it’s not our first rodeo. We’ve founded, built, run, and sold successful software startups. Our culture is collegial but far from fraternal. We take pride in building our product, our team, and our community.

• Ideally, this person will be in the Portland, Oregon area
• Medical, Dental, and Visions plans for you and your family
• Competitive pay and equity 
• Respect — when you join our team, we have your back. 

Founded in 1985, SelectQuote (NYSE: SLQT) provides solutions that help consumers protect their most valuable assets: their families, health and property. The company pioneered the model of providing unbiased comparisons from multiple, highly rated insurance companies allowing consumers to choose the policy and terms that best meet their unique needs. Two foundational pillars underpin SelectQuote’s success: a strong force of highly trained and skilled agents, who provide consultative needs analysis for every consumer, and proprietary technology that sources and routes high quality leads. The company has three core business lines: SelectQuote Senior, SelectQuote Life and SelectQuote Auto and Home. SelectQuote Senior, the largest and fastest-growing business, serves the needs of a demographic that sees 10,000 people turn 65 each day with a range of Medicare Advantage and Medicare Supplement plans.

Training & Experience:

• 10+ years of direct response television buying and strategy in support of driving lead generation

• 10+ years of direct response radio buying and strategy in support of driving lead generation

• Experience managing media budgets in excess of $40 million annually and delivering strong return on investment

• Detailed understanding and experience in pay per inquiry advertising is required – specific knowledge and understanding of how to execute these agreements with networks (without a third party)

• 5+ years leading a team

• Proven results in lead generation environments

• Successful execution of connected television and streaming campaigns

• 5+ years of experience in offline to online media attribution

• Experience in lead generation for the insurance agency preferred (other applicable disciplines include medical supplies, mass tort litigation, durable medical supplies, identity theft, etc.)

• Proven experience as both a player and a coach – ability to execute while also leading and influencing others

• Bachelor’s degree (MBA preferred)

Interpersonal Skills/Qualifications:

• Extremely strong analytical skills to aid in media optimizations, attribution, and strategy development

• Strong communication skills and a proven ability to influence peers

• Excellent executive presence as this role will have C-suite visibility

• Strong business and financial acumen

• Entrepreneurial spirit – creativity to identify opportunities when others may not see them and a willingness to “roll up your sleeves” to execute

• Self-motivated with an extremely strong sense of urgency

• Flexibility to adapt and change as priorities evolve

• Ability to manage multiple priorities at the same time

Benefits:

Full-time employees are eligible for medical, dental, vision, voluntary short-term disability, company-paid long term disability, company-paid life insurance and accidental death & dismemberment (AD&D), 401(k) + company match and 100% vesting after 4 years, discretionary profit sharing, employee stock purchase program (espp), paid time off, floating holidays, paid maternity leave, paid parental bonding leave, tuition reimbursement, jury duty pay, work from home stipend, and other paid leaves vary based on work location.

As Content & Services Marketing Brand Director you will collaborate with the leadership of Content & Services across multiple brands and with LTG’s group marketing function in order to develop a robust strategy for increasing market share in EMEA, the US, and beyond.

You will play a strategic role in growing a global business - as a senior member of the organisation, you’ll help to shape business direction, owning the marketing positioning and strategy of both brands and related offering. This role should immerse him or herself in our client’s world and through “outside-in thinking”, designing approaches and make decisions based on what's best for the customer and what meets the customer's needs. They will team closely with a wider range of sales leadership and consulting to deliver sales, create value and drive visibility in a truly customer-focused way.

Duties and Responsibilities: what you’ll be doing every day

• Acting as front-line marketing leader for Content & Services and, collaborating with leadership on strategy, positioning, and promotion
• Engaging in market discussions, trends, and thought leadership - you will want to be immersed in the market and may even be a thought leader yourself
• Engage in customer dialogue, teaming with sales to conduct customer interviews and really understand what is driving key accounts, and develop an ABM strategy with top customers from each organisation.
• Continuously surfacing market insights to the management teams, ensuring that decision making is evidence-based and informed by strong data
• Researching and keeping ahead of market trends around “The future of learning” through all available channels
• Working with consulting and sales to refine the messaging and ensure all content and channels are dynamically aligned and updated
• Developing detailed campaign plans with the LEO and Eukleia Campaign Manager
• Codify the Buyer's Journey, buyer personas, relevant messaging by persona and differing informational needs, communications, and channels
• Working with the content team to ensure that the content factory is fully operationalised to support the buyer's journey campaigns with efficient creation of full range of high impact assets and messaging
• Generating a deep understanding of competition and providing competitor analysis across all regional markets.
• Working alongside LTG’s centralised team of channel experts to execute lead-generation campaigns to the highest quality
• Supporting ongoing development and mentoring of the LEO and Eukleia Campaign Manager
• Identifying and crafting awards submissions and leading analyst presentations
• Own social media strategy and execution, using our channels as a growth opportunity and forum for ongoing market and competitor analysis

Skills and experience:

• 10 years+ in marketing roles spanning contributor, manager and leader
• Proven growth experience in UK & US
• Proven copywriting experience and ability to write in a structured and balanced way appropriate to the needs of the reader
• Clear and concise written and verbal communication skills
• Knowledge of the GDPR 2016 Regulation
• Knowledge of Pardot
• Knowledge of Salesforce

Working at LEO

Come and work for a dynamic, growing, market-leading global organisation with more than 80 international awards for our work. LEO is a global leader in the creation of blended and digital learning solutions, working with the world’s top brands, including British Airways, Jaguar Land Rover, Novartis, John Lewis, as well as UK Government departments and charities.

With offices in Brighton, London, Sheffield, Raleigh, New York and Atlanta, we support our clients throughout the entire training and development lifecycle. We design blended learning, multi-device learning, mobile apps, learning portals and learning simulations and games as well as more traditional e-learning.

Our people are our first priority, we have active virtual and in-person social events, coaching and mentoring, and a dedicated internal Learning & Development team. Everyone makes a difference to what we do and we encourage everyone to use their voices. We run listening groups/pulse surveys, have Employee Resource (Affinity) Groups which ensures the continuous development of making our overall workplace and working environments (whether in the office or at home) more inclusive and enjoyable for all!

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, colour, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

As Content & Services Marketing Brand Director you will collaborate with the leadership of Content & Services across multiple brands and with LTG’s group marketing function in order to develop a robust strategy for increasing market share in EMEA, the US, and beyond.

You will play a strategic role in growing a global business - as a senior member of the organisation, you’ll help to shape business direction, owning the marketing positioning and strategy of both brands and related offering. This role should immerse him or herself in our client’s world and through “outside-in thinking”, designing approaches and make decisions based on what's best for the customer and what meets the customer's needs. They will team closely with a wider range of sales leadership and consulting to deliver sales, create value and drive visibility in a truly customer-focused way.

Duties and Responsibilities: what you’ll be doing every day

• Acting as front-line marketing leader for Content & Services and, collaborating with leadership on strategy, positioning, and promotion
• Engaging in market discussions, trends, and thought leadership - you will want to be immersed in the market and may even be a thought leader yourself
• Engage in customer dialogue, teaming with sales to conduct customer interviews and really understand what is driving key accounts, and develop an ABM strategy with top customers from each organisation.
• Continuously surfacing market insights to the management teams, ensuring that decision making is evidence-based and informed by strong data
• Researching and keeping ahead of market trends around “The future of learning” through all available channels
• Working with consulting and sales to refine the messaging and ensure all content and channels are dynamically aligned and updated
• Developing detailed campaign plans with the LEO and Eukleia Campaign Manager
• Codify the Buyer's Journey, buyer personas, relevant messaging by persona and differing informational needs, communications, and channels
• Working with the content team to ensure that the content factory is fully operationalised to support the buyer's journey campaigns with efficient creation of full range of high impact assets and messaging
• Generating a deep understanding of competition and providing competitor analysis across all regional markets.
• Working alongside LTG’s centralised team of channel experts to execute lead-generation campaigns to the highest quality
• Supporting ongoing development and mentoring of the LEO and Eukleia Campaign Manager
• Identifying and crafting awards submissions and leading analyst presentations
• Own social media strategy and execution, using our channels as a growth opportunity and forum for ongoing market and competitor analysis

Skills and experience:

• 10 years+ in marketing roles spanning contributor, manager and leader
• Proven growth experience in UK & US
• Proven copywriting experience and ability to write in a structured and balanced way appropriate to the needs of the reader
• Clear and concise written and verbal communication skills
• Knowledge of the GDPR 2016 Regulation
• Knowledge of Pardot
• Knowledge of Salesforce

Working at LEO

Come and work for a dynamic, growing, market-leading global organisation with more than 80 international awards for our work. LEO is a global leader in the creation of blended and digital learning solutions, working with the world’s top brands, including British Airways, Jaguar Land Rover, Novartis, John Lewis, as well as UK Government departments and charities.

With offices in Brighton, London, Sheffield, Raleigh, New York and Atlanta, we support our clients throughout the entire training and development lifecycle. We design blended learning, multi-device learning, mobile apps, learning portals and learning simulations and games as well as more traditional e-learning.

Our people are our first priority, we have active virtual and in-person social events, coaching and mentoring, and a dedicated internal Learning & Development team. Everyone makes a difference to what we do and we encourage everyone to use their voices. We run listening groups/pulse surveys, have Employee Resource (Affinity) Groups which ensures the continuous development of making our overall workplace and working environments (whether in the office or at home) more inclusive and enjoyable for all!

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, colour, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

This is a full-time position located from a remote office.

What You’ll Do

In partnership with the CEO and Chief of Finance and Strategy, the Senior Director of Marketing and Communications will lead the marketing team, carrying forward Instruction Partners’ marketing and communications strategy and plans while collaborating with internal teams to best support their work.Specifically, you will:

Responsibilities:

Marketing and communications strategy 

• Develop, execute, and oversee the implementation of marketing strategy, including campaigns, content marketing, success stories, events and conferences, public relations, and earned media with an overall focus on:
  • Audience engagement:Grow our known audience, specifically in our target regions
  • Sustainability:Generate warm marketing-qualified leads for specific business streams
  • Brand awareness:Build brand awareness nationally
  • Thought leadership:Influence the field 
  • Internal development:Maintain brand professionalism (e.g., design, polish, guidelines); create/provide resources for the internal team; equip and empower all team members to be true stewards of the brand

Thought leadership, public affairs, and market research

• Position Instruction Partners’ key messages so that they speak to the organization’s target audiences
• Support the growth of Instruction Partners’ brand identity
  • With a PR consultant, develop and execute an earned media strategy that builds national brand awareness and elevates the profiles of our executive leaders
• Ensure that assets are meaningful, well written, and beautifully designed in partnership with the CEO and other internal teams.
• Support the development and release of CEO thought leadership assets (e.g., blogs, op-eds, keynote presentations) 

External communications and lead generation

• Oversee the development of priority, externally facing assets to ensure that they are of high quality and aligned to key messages
• Leverage thought leadership and program team releases to create assets that tell compelling stories and provide genuine value to our audiences, including current and prospective partners
• Oversee the development of marketing campaigns targeted to primary educator audiences, in sync with district buying patterns and timelines 
• Lead collateral development to highlight our services, including pitch presentations, partner artifacts, annual reports, marketing flyers, and keynote presentations
• Oversee the maintenance of and updates to Instruction Partners’ website to ensure ease of user experience, message alignment, and SEO optimization
• Oversee the development of a social media strategy to grow our known audience

Engagement (sales)/development support

• Work with members of the executive leadership and sales teams to monitor competition, identify opportunities for growth, and develop  partner recruitment strategies
• Establish and document criteria for moving contacts through a marketing funnel and delivering marketing qualified leads to the sales team
• Utilize inbound marketing software (i.e., Hubspot) to direct email nurture campaigns that move contacts through the marketing to the sales funnel

Systems and reporting

• Oversee the implementation of a system for tracking and reporting marketing progress to goals; provide senior leadership with regular updates
• Oversee the maintenance of a content calendar and project management system
• Provide marketing data insights for grant applications and fundraising reports

Internal marketing-related communications

• Elevate relevant news and research to the team (leadership team or whole org based on context)
• Develop new employees’ skills as brand ambassadors; ​​regularly communicate the value of brand stewardship organization-wide
• Serve as the internal keeper of marketing knowledge and provide ongoing training and support across teams on effective communications strategies, writing and designing best practices, how to support marketing initiatives, and—in partnership with the engagement team—training on sales best practices and processes (e.g., building sales confidence for new business and renewals) 

Team management

• Oversee a marketing and communications team of three to four direct reports
• Support planning and manage the execution of the team’s work
• Support internal team communications 
• Model and hold team members accountable to Instruction Partners' culture and core values, vision of team experience, and commitments to diversity, equity and inclusion
• Focus on developing and supporting a strong and joyful team culture
• Coach and develop team members, including working with them to find appropriate resources for their growth (e.g., professional development opportunities) 
• Scope marketing and communications roles and contractor needs
• Hire when/as appropriate, including facilitating onboarding

Candidate Required Qualifications: 

• Bachelor’s degree (in Business, Marketing, or Communications preferred)
• Minimum of 10 years of experience working in marketing and/or communications with management experience 
• Experience developing and executing a communications strategy
• Excellent written and verbal communication skills, including storytelling and editing
• Incredible attention to detail
• Ability to form strong relationships with team members internally and collaborate across stakeholders
• Commitment to our mission of excellent daily instruction for all students
• Ability to travel nationally, to Nashville, Tennessee quarterly, and to team retreats annually

Candidate Qualifications and Traits:

• Education and/or nonprofit experience preferred
• Strong knowledge of Google Workplace, specifically Google Slides and Google Docs
• Strong knowledge of marketing and sales software, including content management systems (Wordpress preferred), inbound marketing software (Hubspot preferred), and customer relationship management platforms (Salesforce preferred) 
• Experience developing and executing a successful social media marketing strategy
• Proven skills with social media (Instagram, Facebook)
• Solid understanding of brand design and the creative process
• Experience supporting design concepts that meet business objectives and advance brand strategy
• Flexible mindset—excited to wear multiple hats and eager to take on new projects and responsibilities as needs arise
• Fast learner, with a deep commitment to continuous improvement
• Highly organized; effortlessly creates project plans and manages their execution, including delegating responsibilities to other team members as appropriate

Our Commitment to Diversity, Equity, and Inclusion in Hiring

At Instruction Partners, we know that difference enhances, transforms, and strengthens our ability to serve students and schools. We invite and celebrate the diversity of all perspectives, and we are deeply committed to ensuring equitable access and voice throughout our organization. Instruction Partners is proudly an equal opportunity workplace, and we value the inclusion of persons who have experienced poverty and/or for whom English is not their first language, and every race, gender identity, sexual orientation, disability, culture, ancestry, religion, national orientation, age, marital status or Veteran status. Join us, and let's work together to support great teaching and accelerate learning for every student.

Research shows that while men apply to jobs when they meet about 60% of job criteria, women and other marginalized groups tend to apply only when they check every box. So if you think you have what it takes, but you’re not sure that you check every box, we still want to hear from you

Compensation:

Starting salary for this role is $143,687.00.Detailed information about the organizational compensation philosophy is available upon application. Instruction Partners offers flexible work hours and location. Competitive benefits and private retirement investment options are available, as well as a generous vacation policy.

Timeline:

We are looking for candidates to join our team summer of 2022, with an ideal start date in July 2022.

Our Vision

All students experience an excellent education that prepares them to contribute to their community, achieve economic security, and pursue their dreams.

Our Mission

We work shoulder to shoulder with educators to support great teaching and accelerate student learning. We focus on small systems, both districts and charters, and we work to ensure equitable access to great instruction for students in poverty, students of color, students learning English, and students with disabilities.

Our Core Values

Live Big-Hearted

We care deeply about ourselves, each other, our work, our partners, and the students we serve. We value the differences each other brings to the table because we know diversity of voice, thought, and experience makes us better. We operate joyfully and without ego, collectively focused on the broader good.

Choose Optimism

We believe that, with the right support, every student can succeed. We have the courage to lean into challenges and believe in the possibility of overcoming obstacles while holding a high bar for ourselves, partners, educators, and students. As we advance antiracist actions, our path may not be smooth, but we will walk it anyway because we have faith that the journey will make our team and our education system better.

Advance Antiracism

We create and uphold space for all team members, partners, and students so they are seen, valued, and heard. We lift the voices and experiences of Black, Latinx, Native, and Asian American and Pacific Islander people. We actively look for and confront patterns and systems that cause inequitable harm in order to create more equitable outcomes within our organization and with partners. We embrace diverse expressions of excellence that make our team more inclusive and effective.
 

Be Honest

We are open, authentic, and truthful with ourselves, teammates, and partners. Our trust in each other and our work gives us the courage to lean into difficult conversations, put forth new ideas, and give and receive feedback through the lens of equity of voice and experience. We understand the intense and gripping nature of our work, so we name our needs to ensure we are practicing self-care and love within our beloved community.

Get Practical

We believe support should be thoughtful by meeting people, schools, and systems where they are. We leverage the voices, strengths and stories of families, educators, partners and teammates to find answers, because we know there isn’t a “one size fits all” solution to the challenges of our education system. We always look for ways to work smart, focus on the most relevant impact, and reduce friction to make it easier to take action while grounding our progress in equity.

Keep Learning

We know and love that we don’t yet have all the answers because we are nerds for learning, even when it’s hard or ambiguous. We actively pursue new knowledge, research, and evidence so that we can leverage the latest insights and best practices in our work, then we put that knowledge to work in partnership with our team, our partners, and the students and communities we serve. We respect the learning that springs from our own antiracist journeys and vow to activate our knowledge in pursuit of equity and excellence.

How We Work

Instruction Partners is a nonprofit organization dedicated to excellent instruction for all students, with a focus on students in poverty, students with disabilities, students learning English, and students of color. We keep one foot in practicality and the other in evidence-based best practices because we believe that leveraging high-quality, grade-level content and providing just-in-time supports will accelerate learning for all students.

Instruction Partners spends time getting to know the needs of the educators, leaders, and systems it serves, allowing the team to custom-build service plans to support partner goals. Partnerships include on-the-ground support, and partnership team members serve as thought partners to the school systems they serve, a team educators can reach out to and feel supported by.

Instruction Partners provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Instruction Partners complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

You’re a strategic, visionary leader with a track record of building and growing a brand in both the online and brick-and-mortar retail space. Highly proficient in developing strong, data-driven strategy and collaborating with various stakeholders, you are driven, determined and willing to jump in and get the work done.  

As an entrepreneurial thinker, you’re energized by a company or product in a high growth cycle and keep a close eye on the tactical rollout and KPIs. You know how to attract and keep customers, elevating and enhancing their experiences through integrated marketing efforts.  

Smart, Savvy + Associates has partnered with the Rocky Mountain Soap Company in their search for a Marketing Director. Reporting to the VP of Growth, this role will develop and lead the planning and execution of integrated marketing programs for the brand across all channels.  

About Rocky Mountain Soap Company 

Based in Canmore, AB, Rocky Mountain Soap Company produces handcrafted personal and beauty care products made from fresh, simple and sustainable ingredients. Over the past 20 years, they’ve grown to become a leading all-natural personal care brand in Canada – and they’re looking for best-in-class marketers and creatives ready to help them continue to increase their presence across the country! 

About the workplace 

This is a remote role that will require periodic travel back and forth to the company’s headquarters in Canmore, Alberta. 

About the role 

• Develop a long-term strategic plan for building and sustaining a world-class digital and in-store brand presence 
• Manage marketing operations and the creative briefing process to ensure integrated marketing programs adhere to the brand objectives  
• Partner with internal team members to build exciting, engaging promotions and guarantee all content is developed and executed to support revenue goals and remain on brand  
• Partner with the digital team to evaluate the consumer journey and make recommendations on brand marketing strategy  
• Manage the marketing budget, including forecasting, to figure out effective, efficient use of funds  
• Set performance goals and fine tune KPIs and analytics protocols (e.g., conducting business reviews on mass marketing campaigns)  
• Review data and analytics regularly to make sure goals are being met and any necessary pivots or adjustments made are driven by numbers 
• Stay informed about marketing trends to confirm activities are current, targeted and effective  
• Foster a team environment of ongoing learning, engagement and growth through mentorship, strong leadership and support  

About you  

• 7+ years of experience in retail and/or CPG industry 
• Bachelor’s and/or master’s degree in business, marketing or communications  
• Extensive experience in brand development leveraging, storytelling and experiential marketing 
• Proven background in marketing strategy leadership and communications responsibilities   
• Self-motivated with a strong work ethic and positive attitude  
• Able to attract, develop and mentor talent needed for current and future business requirements  
• Skilled project manager who can balance priorities and keep teams focused  
• Excellent verbal and written communication skills   
• Effectively build relationships with team members and key stakeholders    
• Strategic thinker who can execute plans in a performance-based culture   
• Strong strategic, analytical thinker and fact-based decisionmaker   
• Team leader with a collaborative approach   
• Embrace change and uncertainty with a can-do attitude  

Bonus points if you... 

• Have experience in the natural beauty and wellness industry 

About Smart, Savvy + Associates 

Our team are experts in helping leaders find marketing, creative and communications professionals. We specialize in building strong relationships, getting to know our candidates and taking the time to explore the job requirements, workplace culture and business goals surrounding each hire. Our goal is to uncover candidates who can deliver inspiring results and who can grow with our clients over the long term. 

We’re Hiring @ Next Gen HQ!

Director of Marketing Operations | Remote or New York City

If you’re growth-oriented and ready to contribute to a powerful mission, this role is for you.

About Next Gen HQ:

Next Gen HQ empowers young people to win at business and life. We believe an entrepreneurial mindset and personalized experience set us apart from outdated networking tools and experiences. Each day we aim to support members through our empowering community, curated resources and opportunities, and events including Next Gen Summit, a #1-rated, award-winning conference.

What Makes Next Gen HQ Special?

Next Gen HQ is not your typical company. Our Co-Founders and CEOs are members of Forbes 30 under 30. Our community represents Shark Tank contestants, Thiel and KPCB Fellows, a high schooler who founded and sold a marketing agency, a teenager who launched a multi-million dollar sock company. Our members’ companies have even gone on to acquire one another! Suffice to say, the network and work we do at Next Gen HQ matters. And we do it better than anyone else.

Today, we’re searching for a Director of Marketing Operations.

About the Director of Marketing Operations role:

The Director of Marketing Operations is the lead integrator for all marketing initiatives. This person leads a team of 10+ remote team members across design, copywriting, video editing, analytics, and other direct marketing initiatives. They will build processes, recruit and hire team members, coach and develop team members, and oversee the administration of automation tools such as Mailchimp. The person in this role is accountable for delivering results, meeting goals, and attracting and retaining an A+ team.

• Deliver on growth targets measured monthly, quarterly, and annually
• Implement processes and team norms to support delivery of goals and positive group culture
• Recommend and implement initiatives to accomplish goals
• Track progress towards goals, identify potential derailers and intervene
• Supervise a team of individual contributors and people managers to accomplish goals
• Provide coaching and development to team members

As Director of Marketing Opeartions, a ‘Day in the Life’ may include:

• 1:1s with team members
• Assigning work and tracking projects
• Leading and facilitating team meetings
• Collaborating with Product Team counterparts
• Tracking operating metrics
• Building and maintaining project plans, playbooks, and other documentation
• People management and team engagement

What’s Needed to Thrive in this Role:

• Track record of success as a people leader
• Positive feedback as a mentor and leader
• Highly organized and values efficiency
• Entrepreneurial drive and desire to never stop learning
• Ability to make decisions under ambiguous conditions
• Ability to pivot quickly based on new information
• Ability to take on a new or different role if asked
• Willingness to experiment and be challenged to think differently
• Strong communication skills that are effective at all levels of the organization

This Role is Not:

• Sales
• Product / Technology
• Community Engagement
• “Traditional”
• Easy or straightforward
• The same every day
• A 9-5 consistent schedule
• Entry-level

This full-time role will include a base salary plus potential performance-based bonus opportunities. Compensation for this role is based on the level of experience and qualifications of the applicant.

What to Expect

• Complete the online application:
  • Submit your resume!
  • Briefly explain why you are a fit for the role in the “Experience Summary” section.
  • Help us get to know you by responding to three short video questions.
• If we find your application is a fit for the role, someone from our team will be in touch for a screening phone conversation within one week.
• If there is mutual fit and interest after the screening phone call, we will ask you to complete the free 6-minute Predictive Index Behavioral Assessment and share the results with us.
• Your phone screener will then set up a structured interview with the hiring manager.
• Depending on fit and interest, a possible last step is a conversation with one of our Co-Founders and CEOs.

We are a young, fun, fast-paced team. We're collaborative and helpful, and thoroughly committed to each other's success. With a work hard, play hard mentality, we're bold and unafraid of failure. We look forward to learning more about you and to welcoming you to our Next Gen HQ family!