Teaching kids to think critically and communicate effectively has never been more important, and NoRedInk helps students become better writers in more than 60% of U.S. school districts.
We are currently seeking a hands-on Director of Marketing Operations to spearhead our marketing operations team. This role is pivotal in ensuring that our marketing strategies are data-driven, efficient, and seamlessly integrated with our broader business objectives and our product experience. As the Director of Marketing Operations, you will manage a small team (starting with one direct report), report directly to the SVP of Marketing, and significantly contribute to our long-term marketing strategy and educational mission.
Key Responsibilities:
Marketing Strategy Implementation
- Develop and implement comprehensive marketing strategies to effectively reach target district and school audiences.
- Collaborate with product, sales, customer success, and revenue operations teams to align marketing initiatives with company objectives.
Data Analysis and Insight Generation
- Coach the marketing team to utilize data analytics to drive marketing decisions and measure campaign effectiveness.
- Regularly report on marketing KPIs to senior management, providing actionable insights.
Team Leadership and Development:
- Lead and coach the marketing operations team, fostering an environment of continuous learning and improvement.
- Encourage innovation and creativity within the team.
Cross-functional Collaboration
- Work closely with other departments to ensure a cohesive and unified approach to customer engagement and experience.
- Contribute to company-wide strategy discussions and decision-making processes.
Technology and Process Optimization:
- Oversee the efficacy and administration of the marketing technology stack, including but not limited to Salesforce, HubSpot, Clearbit, WordPress, Airtable, and Highspot.
- Lead our Pardot-to-Hubspot migration, in partnership with our Marketing Operations Manager (who has Pardot experience).
- Collaborate closely with the engineering team to capture and leverage website and product data as appropriate, and to optimize the overlap between product and GTM systems and communications.
- Collaborate with the data team to consolidate data sources in an effort to simplify and improve visibility of reports.
- Oversee the marketing website performance including driving strategy and new initiatives to optimize conversion rates.
- Continuously refine and improve marketing processes for greater efficiency and effectiveness.
About You:
- Minimum of 6+ years in marketing operations, preferably in a B2B SaaS and/or education technology environment.
- 3+ years as a people leader
- Demonstrated ability in developing and executing successful marketing strategies that drive impact.
- Data expert, able to develop dashboards and reports to support monthly and quarterly reporting cadence
- Strong analytical skills with a track record of successfully advising leaders and peers on data-driven decision-making.
- Expertise with Salesforce reporting and marketing automation tools (HubSpot preferred).
- Excellent leadership and team-building skills, with experience managing small teams.
- Ability to inspire and motivate, fostering a positive and productive work environment.
- Effective and clear executive-level communication skills, both verbal and written
- A collaborative mindset, adept at working with cross-functional teams.
- A passion for innovation and a desire to stay abreast of the latest marketing trends and technologies.
- Willing to travel up to 5% of the time.
What NoRedInk Offers:
- A competitive salary and equity package in a well-funded startup with a strong product-market fit
- Excellent health, vision, and dental benefits (U.S. Only)
- 100% remote work environment
- Flexible PTO and paid parental leave
- 401(k) (U.S. Only)
- LinkedIn Learning subscription with unlimited access to thousands of expert-led online courses
- Team retreats and events to connect with fun, talented coworkers
- The ability to help millions of students and teachers and address a critical societal need
About NoRedInk:
NoRedInk helps students in over 60% of US school districts become better writers. Our deeply engaging, adaptive curriculum personalizes exercises to kids' interests, guides them through the writing process with instructional support, and boosts their skills through targeted practice. Students have completed over 10 billion exercises on our site, and our mission is to help all students harness the power of the written word.
Check out our press page, including our 2-minute pitch on NBC and articles in The Washington Post, Wall Street Journal, and Forbes.
NoRedInk believes that diversity and inclusion among our teammates is critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. At NoRedInk, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law.
Compensation at NoRedInk is robust and includes a full range of benefits, unlimited PTO, monthly co-working stipends, an initial home-office set-up stipend, and generous equity. Our salary ranges are based on factors such as expectations as laid out in the job description, location-specific market data, internal parity, and the experience and skills of individual candidates. Therefore, the compensation range which includes salary + bonus is $150,000 - $202,000 and accounts for a variety of locations and skills/experience. Please know that if you are invited to speak with a recruiter at NoRedInk, they will have an open discussion about compensation during your first call to ensure alignment.