We’re Hiring @ Next Gen HQ!

Director of Marketing | New York City / Remote | Full-time

About Next Gen HQ:

We’re on a mission to revolutionize how we build new skills. We’re using AI-generated content to design personalized learning journeys that make skill-building more engaging and effective.

Our mobile-first platform offers a personalized, TikTok-like experience — that’s actually productive. With quick, bite-sized lessons featuring experts like Ray Dalio, students and young professionals develop real-world skills and have fun doing so, guilt free.

By personalizing how we learn, we’ll help all people -- regardless of background, economic circumstances, and existing proficiencies -- reach their potential and succeed at both work and in life.

Working at Next Gen HQ might be for you if:

• You are a self-starter and will always go the extra mile
• You are entrepreneurial in nature, capable of ideating and leading a solution
• You are a great communicator
• You exhibit strong project management skills
• You have a desire to improve
• Nothing gives you a greater sense of accomplishment than helping others succeed

Next Gen HQ is probably not for you if:

• You are looking for a role with the same straight-forward tasks each day
• You struggle with an answer to the question, "What do you think?"

Today, we’re searching for a Director of Marketing.

About the Director of Marketing role:

The Director of Marketing will work across several initiatives with the overarching goal of increasing target audience awareness, engagement, and retention on Next Gen HQ‘s platform.

The Director of Marketing will be responsible for defining and managing Marketing Strategies and Channels, owning the Go-To-Market Strategy, and playing a key role in company-wide projects.

Desired Qualifications

• Experience with product marketing, ideally while working in a fast-paced, high-feedback environment
• Responsible for Marketing KPIs (bonus: led Marketing Projects at a scaling startup)
• Proven track record of delivering product growth via multiple digital marketing channels
• Creates and implements strategic marketing roadmaps to drive user acquisition and engagement
• Manages new conversion tactics across paid, organic, owned, and emerging platforms, driving tactical execution
• Crafts innovative and competitive product positionings respective to the individual channel positioning
• Owns the Go-To-Market (GTM) project plan for each GTM innovation phase: verify, incubate, and launch
• Develops deep customer insights using the customer development model for customer discovery, customer validation, customer creation, and customer building
• Applies learnings through discovery framework to market development, market segmentation, market refinement, and competitive intelligence analysis
• Coordinates the delivery of all creative assets for Marketing Channels
• Analyzes data by pulling social performance insights
• Finds simple ways to communicate complex ideas
• Embodies a detail-oriented mindset
• Understands sales processes and distribution channels supporting products in the market

A better internet, where privacy is the default, is possible. Building this better internet might seem daunting or even unthinkable, but at Proton, this is what we do every day.

Proton was founded in 2014 by a group of scientists who met at the European Organization for Nuclear Research (CERN). Our first product, Proton Mail, is now the world’s largest encrypted email service. Subsequent Proton products, such as Proton VPN, Proton Calendar, and Proton Drive, give our users full control over how and with whom their data is shared.

Today, Proton makes privacy universally accessible. Journalists from outlets like The Guardian and The New York Times, some of the world’s largest organizations, and people in more than 180 countries have signed up for over 70 million accounts. Our diverse and dynamic team is made up of more than 400 members representing over 40 different nationalities. While we are based in Geneva, Switzerland, we have offices in Zurich, Prague, London, Vilnius, Skopje, Taipei, and many more employees working remotely around the world.

Join one of Europe’s fastest-growing companies to help us solve challenging problems and build new products that will reach hundreds of millions of people. We want to create more than just one of the world’s most impactful tech companies; we want to create a new internet that serves the interests of all people. We need you, your voice, your ideas, and your ambition to make it happen.

Purpose of the role
The Director of Marketing will play an instrumental role in redefining our brand identity and strategy. You’ll be our brand advocate, planning and executing global campaigns with the goal of growing our brand awareness and share of voice.

This role reports directly to the CEO, and the precise responsibilities can be adapted based on your background and experience.

If you’re a self starter & results-driven marketer, and you thrive in a fast-paced environment, this is a great opportunity to play a pivotal role in a fast-growing company. You will have a concrete impact on the future of the business as a whole.

*Although preferred locations are listed above we will consider strong remote applications from other European countries*

What you will do

• Establish, evolve and implement global brand strategy, delivering against company vision, and business goals 
• Provide leadership and coordination for all initiatives to target audiences across our brand portfolio, including recommended plan optimizations to maximize impact
• Implement brand control processes, guidelines, playbooks, audits etc. to ensure all user touchpoints are on brand. Setup monitoring of brand health metrics and campaign measurement tools and processes
• Lead Proton’s brand and social media team to ensure that we best serve the world and are in tune with the Proton community
  
• Help craft content strategy to ensure that we get the best ROI from our content efforts and deliver the most value to users
• Build and run brand campaigns to enhance paid and organic user acquisition
• You will be a key stakeholder in discussions around marketing and growth strategy for Proton’s various products and services.
• Define the short, medium and long term marketing strategy and leverage tools & data to increase marketing ROI

Graphite is a boutique digital marketing agency that builds scalable growth engines for consumer technology companies such as Ticketmaster, MasterClass, BetterUp, and Honey. We specialize in search engine optimization (SEO), content strategy, mobile app growth, and conversion optimization. We are a fully distributed team that is dedicated to creating an environment where you do the best work of your career. With headquarters in San Francisco and team members across North America, Latin America, Europe, and Canada, we are ready to welcome our next team member!

We’re looking for our Director of Marketing to launch a premium Marketing Strategy at Graphite and build out a world-class Marketing Team to execute their vision. You will be the first Marketing hire at Graphite and will be responsible for creating, managing, and driving the execution of a Marketing Strategy that spans both Graphite’s B2B SaaS business, as well as Graphite’s Growth Consulting business. This will include designing and executing marketing campaigns and tests that drive new user and client acquisition for our different verticals. You have a passion for continuous testing and learning, a keen interest in analyzing and identifying patterns and behaviors, and enjoy working cross-functionally with multiple departments, including Sales, Product, and Revenue. This is a fully remote job opportunity.

What you’ll do

• Work closely with the CGO, CEO, Director of Revenue and the Product team to roadmap strategic marketing initiatives that drive growth across SaaS and consulting verticals

• Lead our digital presence (SEO, Content, Email and Social) across our three business verticals

• Define and execute a world-class content strategy by researching content for blog posts, thought leadership pieces, trend reports, and more

• Define and execute a world-class event-based strategy, including non-traditional in-person events that drive brand awareness and client conversions

• Own and execute growth marketing experiments that leverage out-of-the-box, creative thinking; turn successful experiments into new marketing playbooks and strategies

• Develop and deliver end-to-end campaigns that drive conversions throughout the customer journey of awareness to purchase

• Collaborate with Graphite’s Creative Director to optimize and integrate Graphite’s brand voice across multiple business verticals

• Create and maintain metrics reports on marketing and branding activities, their effectiveness and business impact

• Develop product marketing materials

• Develop and integrate marketing strategies (events, digital, PR and more)

• Analyze campaigns, consumer trends and the competitive landscape

Senior Director, Marketing

Moving Analytics is looking to hire a marketing leader to lead the company’s marketing function.

As part of this role, you will be working to develop processes and build teams to generate a consistent stream of customer leads for health plans and providers. We’re looking for a leader whose primary strengths are in account based marketing and B2B healthcare marketing.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Location

Los Angeles or Orange County Preferred/Remote possible

Employment Type

Full-Time

Key Responsibilities

• Develop and implement organization’s overall marketing strategy
• Build out marketing function within the company and hire key positions toward creating a marketing department
• Create and evaluating systems and metrics designed to evaluate effectiveness of marketing efforts
• Work with internal and external resources to support company's brand marketing needs including company/product naming, brand voices and positioning.
• Work with sales and product teams to support their enablement and collateral development including case studies and customer testimonials
• Coordinate and develop market research and competitive intelligence reports to help sales and leadership take strategic decisions
• Maintain & optimize the company’s website, online and social media profiles
• Build out portfolio of content to set up company as thought leader including; blog posts, social media posts and webinars with a view to measuring and improving SEO
• Drive awareness of the company’s efforts by generating earned media opportunities consistent with brand and positioning
• Organize events that bring together customers and other stakeholders at industry events (such as tradeshows and industry conferences) to create awareness about the Company

Minimum Qualifications

• 6 years of account based marketing or B2B Healthcare marketing experience
• Experience leading marketing efforts for new healthcare products targeting health plans and providers
• Experience in developing product/brand marketing strategies, digital marketing forms and SEO
• Excellent communication skills including persuasive copywriting and speaking

About Moving Analytics
Moving Analytics is the leading national tele-health provider of remote cardiac rehab and cardiovascular prevention programs. The company's programs combine evidence-based guidelines, behavioral science, remote monitoring and tele-health coaching to engage patients to adopt heart-healthy lifestyles and improve their wellbeing.​ Moving Analytics programs were developed in partnership with Stanford University and are based on more than 30 years of published research. The company is venture backed with over $30M in funding. Moving Analytics works with several leading healthcare organizations including Veterans Affairs Administration, Healthcare Services Corporation, Highmark Health plan, Kaiser Permanente, Capital District Physicians Health Plan, Mayo Clinic and many others.