Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.  

Last year, more than $3.3 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers. 

This is an engagement through Upwork’s Hybrid Workforce Solutions (HWS) Team. Our Hybrid Workforce Solutions Team is a global group of professionals that support Upwork’s business. Our HWS team members are located all over the world.

Work/Project Scope: 

• Week two: Onboard and join a cross-functional product team and sync with them. Develop a regular cadence of delivering usable, useful, and responsible content design.
• Week four: Begin delivering on team content design needs; start to prioritize roadmap items with your manager as needed; share work with your content design teammates 
• Week six: Review impact with team and manager (on above); assess ways to continue moving forward successfully
• General responsibilities:
• Turn complex, ambiguous inputs into clear flows and architecture that align with our brand, product design and content design principles
  • Write usable, useful, and responsible product copy based on guidelines, research, brand understanding, best practices, and more
  • Communicate your work persuasively, helping a variety of audiences understand and believe in your decisions
  • Own a sprint-based backlog of work for your domain, proactively managing your workload and tracking tasks across multiple teams
  • Partner closely with your team, which includes design, product management, and engineering
  • Present your work for critique to other content designers, executives, and your teammates
  • Advocate for Upwork's content design practice by establishing new workflows and coaching co-workers
  • Lead workshops and co-creation sessions to build shared understanding
  • Translate UX research into language that anticipates needs and makes the experience easier to understand
  • Get feedback with grace and humility, using it to improve your work and soft skills

Must Haves (Required Skills): 

• A strong understanding of how to apply content design in a product context. This means working in sprints, thinking in terms of flows and interactions rather than static pages, and an understanding of how language works as a system to support users, bring the brand voice and goals forward, and meet users where they are.
• Collaboration as a core value. We need people who are willing to partner with their teams and be flexible. They will need to be sensitive to the needs of their team, and business goals. It’s a big bonus if they’re comfortable facilitating design thinking activities and workshops.
• Knowledge of architecture and taxonomies. Our team must help draw the roadmap that our users traverse. Taxonomy, ontology, logic, architecture, and information hierarchy are essential skill sets.
• Excellent writing skills. Our team also leads writing for our product, and this person will need the skills to represent us well—setting standards that the rest of Upwork will follow, internalizing our brand strategy, product content guidelines, and product voice & tone.
• Seeking a content design team. This person wants to learn from and grow with other content designers. They’re excited about sharing their work and getting thoughtful feedback from other word lovers.
• The ability to conduct research or find data to support their decisions. (this could be partnering with UXR on interviews or by looking through customer support data like chat and call logs). It’s critical that this person is able to challenge their own assumptions and can recognize when they need to change their approach or opinion.

Upwork is proudly committed to fostering a diverse and inclusive workforce. We never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.   

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.  

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers. 

This is an engagement through Upwork’s Hybrid Workforce Solutions (HWS) Team. Our Hybrid Workforce Solutions Team is a global group of professionals that support Upwork’s business. Our HWS team members are located all over the world.

Work/Project Scope:

We are seeking a passionate and experienced Social Media Community Coordinator to join our team. In this role, you will be the voice of our brand and will be responsible for listening to and engaging with our online community. Your mission will be to build strong relationships with our audience, identify and nurture brand advocates, and drive proactive engagement to enhance our brand presence across social media platforms.

In this role, you will work 40 hours per week.

• Monitor social media platforms to identify trends, track brand sentiment, and gather actionable insights to inform strategy and decision-making. Proactively surface emerging issues or concerns based on customer feedback.

• Implement proactive engagement strategies to anticipate and address community needs while fostering positive discussions across platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.

• Identify and cultivate relationships with key brand advocates and influencers, encouraging them to share their experiences and promote our brand.

• Develop and implement strategies for proactive engagement, including creating content, initiating conversations, and launching campaigns that resonate with our community.

• Assist in the design and execution of programs that reward and recognize brand advocates, fostering loyalty and encouraging continued engagement.

• Analyze and report on engagement metrics related to community content to measure success. Regularly report on social listening insights, community engagement metrics, and the impact of proactive engagement efforts to key stakeholders.

• Manage social queues efficiently, especially during downtime, ensuring prompt resolution of customer inquiries while maintaining high customer service standards.

• Utilize Sprinklr for social listening, building dashboards, reporting, and managing FAQs to inform strategy and decision-making.

Must Haves (Required Skills):

• 3-5 years of experience in social media community management, with a proven track record of building and nurturing online communities.

• Strong understanding of social media platforms, tools, and best practices for social listening, engagement, and brand building.

• Excellent communication skills, both written and verbal, with the ability to interact effectively with diverse audiences.

• Creative thinker passionate about developing innovative strategies to enhance brand presence and community engagement.

• Experience in identifying and working with brand advocates and influencers.

• Experience using Sprinklr to engage, listen, and use for reporting.

• Ability to analyze data, generate insights, and present findings to stakeholders.

• Strong organizational skills, capable of managing multiple projects and deadlines.

Upwork is proudly committed to fostering a diverse and inclusive workforce. We never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.   

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

Driving Upwork's Growth throughtheexpansion and optimization of emerging channels

Your leadership will involve a deep understanding of channel dynamics and the transformation of these channels into significant contributors to the company's growth objectives. You will work closely with the Brand, Creative, Integrated Marketing, and Marketing Analytics teams. Moreover, your role will require leading our collaboration with media agencies to optimize and maximize the performance of our campaigns.

This position, reporting to the Director of Paid Acquisition, demands a proactive approach, strategic insight, and a commitment to driving results that surpass our growth ambitions.

Your Responsibilities:

• Strategic Development & Execution: I lead the strategy and execution of video and offline channels, ensuring alignment with our ambitious growth goals and efficient budget use.
  
  
• Data-Driven Analysis & Decision Making: Dive deep into channel performance, utilize incrementality testing, and harness the power of the Media Mix Model to steer campaigns and decide on future investments.
  
  
• Agency Partnership Management: Foster and lead the relationship with our media agency, ensuring smooth collaboration, efficient campaign planning, execution, measurement, and optimization.
  
  
• Cross-Functional Collaboration: Work with the Brand, Creative, and Product Marketing teams to develop cohesive and effective campaigns, ensuring alignment across all touchpoints.
  
  
• Budget Oversight & Management: You will be responsible for forecasting, tracking, and optimizing media budgets. You will ensure that investment pacing aligns with performance goals and growth projections, adjusting as necessary to achieve maximum ROI.
  
  
• Innovation and Channel Growth: Champion a test-and-learn agenda to continuously refine and optimize existing tactics while pioneering new channels and strategies; Focus on opportunities to scale and increase profitability through media expansion.
  
  

What it takes to catch our eye:

• Excellence in Media Strategy: Demonstrable success in planning and executing multi-channel marketing campaigns, especially in video and offline channels.
  
  
• Proactive Approach: With a strong bias toward action, you're known for quickly turning strategies into actionable plans and confidently driving campaigns forward, even in uncharted territories.
  
  
• Agency Collaboration Skills: Track record of effectively managing and optimizing relationships with media agencies, ensuring campaigns are executed seamlessly and efficiently.
  
  

• Ambitious Drive & Organizational Skills: A continuous hunger for improvement, always pushing boundaries and setting higher benchmarks. Your strong organizational and project planning skills will be key in managing multiple initiatives.
  
  
• Process Excellence and High Standards: Experience setting high standards, building and defining processes, and maintaining a relentless bias towards action to achieve marketing excellence.
  
  
• Intellectual Curiosity: Demonstrated ability to apply business knowledge to marketing problems.  Strategic marketer who is intellectually curious, proactive, and collaborative
  
  
• Executive Presence: Possess outstanding written and verbal communication skills, effectively articulating complex strategies and results to a wide range of stakeholders.
  
  
• Self-Motivation and Independence: Demonstrated ability to be a self-starter, thriving as a remote contributor with a strong sense of accountability and minimal supervision.
  
  

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. 

Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. And oh yeah, we've also got amazing benefits - including medical insurance for you and your family, unlimited PTO, 401(k) with matching, 12 weeks of paid parental leave, and a generous Employee Stock Purchase Plan. Check out our Life at Upwork page to learn more about our benefits and the employee experience.

Check out our Life at Upwork page to learn more about the employee experience.   

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.