Senior Product Marketing Manager
100% Remote (U.S. Based Only, Select States - See Below)
About the role
StyleSeat is looking for a creative, collaborative, and data-oriented product marketer to help build the core professional-side experience from the ground up and establish StyleSeat as THE integral marketing tool for beauty professionals. You will be responsible for building an unbeatable experience that attracts and retains high-quality professionals and drives meaningful growth for the company. This will include crafting a compelling narrative, testing and validating messaging, developing bite-sized educational content, and collaborating cross-functionally to regularly launch insights and exercises to help our professionals level up their marketing strategy.
What you’ll do
Main Responsibilities:
- Feature Launches: Drive GTM strategy and plan for new feature launches from start to finish with cross-functional partners. Establish processes and ensure smoother launches.
- Positioning and Messaging: Develop clear, compelling messaging with a unique point of view (POV), driven by data, that sets StyleSeat apart from competitors and resonates with Pros.
- Collaborate with the product team during sprints to provide valuable insights, market data, and customer feedback, ensuring alignment between product development and marketing efforts.
- Competitive Intelligence: Thoroughly research and understand the competitive landscape, identifying strengths, weaknesses, and opportunities. Package insights into actionable messaging, positioning, and collateral for teams.
- Enablement: Collaborate with marketing teams to create high-impact narratives, content, collateral, and training materials, driving acquisition, conversion, and expansion.
- Voice of customer: Regularly engage with Pros to gain a deep understanding of the market, customer needs, and opportunities for new business plays.
- Metric: Monitor qualitative and quantitative metrics to measure the success of StyleSeat's products in the market.
Deliverables
Successfully launch go-to-market strategy for new features, including messaging, positioning, launch planning, use cases, customer stories, packaging, pricing, and sales enablement.
Who you are
Successful candidates can come from a variety of backgrounds, yet here are some of the critical experiences we’re looking for
Must Haves
- 3-5 years of experience in product marketing, including at least 2 years in B2B/ B2C product marketing. Preferably marketplaces but not a must
- Demonstrated experience crafting messaging, and creating marketing content
- Exceptional writing skills with a keen attention to detail and a good communicator
- Strong multitasking abilities and a collaborative team player mindset
- Highly organized and process-oriented, with a focus on improving efficiency and automating tasks
- Scrappy, resourceful approaches to problem-solving.
- Self-starter - identify impactful projects and execute them from start to finish.
Salary Range
Our job titles may span more than one career level. The career level we are targeting for this role has a base pay between $140,000 and $175,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. Base pay ranges are subject to change and may be modified in the future.
Who we are
StyleSeat is the premier business platform for SMBs in the beauty and wellness industry to run and grow their business; and a destination for consumers to discover, book and pay. To date, StyleSeat has powered more than 200 million appointments totaling over $12 billion in revenue for small businesses. StyleSeat is a platform and marketplace designed to support and promote the beauty and personal care community.
Today, StyleSeat connects consumers with top-rated beauty professionals in their area for a variety of services, including hair styling, barbering, massage, waxing, and nail care, among others. Our platform ensures that Pros maximize their schedules and earnings by minimizing gaps and cancellations, effectively attracting and retaining clientele.
StyleSeat Culture & Values
At StyleSeat, our team is committed to fostering a positive and inclusive work environment. We respect and value the unique perspectives, experiences, and skills of our team members and work to create opportunities for all to grow and succeed.
- Diversity - We celebrate and welcome diversity in backgrounds, experiences, and perspectives. We believe in the importance of creating an inclusive work environment where everyone can thrive.
- Curiosity - We are committed to fostering a culture of learning and growth. We ask questions, challenge assumptions, and explore new ideas.
- Community - We are committed to making a positive impact on each, even when win-win-win scenarios are not always clear or possible in every decision. We strive to find solutions that benefit the community as a whole and drive our shared success.
- Transparency - We are committed to open, honest, and clear communication. We hold ourselves accountable for maintaining the trust of our customers and team.
- Entrepreneurship - We are self-driven big-picture thinkers - we move fast and pivot when necessary to achieve our goals.
Applicant Note:
StyleSeat is a fully remote, distributed workforce, however, we only have business entities established in the below list of states and, thus are unable to consider candidates who live in states not on this list for the time being. **Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
* Arizona
* Alabama
* California
* Colorado
* Florida
* Georgia
* Illinois
* Indiana
* Massachusetts
* Maryland
* Michigan
* Nebraska
* New York
* New Jersey
* Ohio
* Oregon
* Pennsylvania
* Virginia
* Washington