Hybrid schedule in our North Smithfield, RI office. 

This position is not approved for recruitment by 3rd party recruiters. 

This position is not eligible for sponsorship. 

The Challenge and The Opportunity

We are seeking an energetic and experienced Marketing Managerwith a robust set of skills to join our team and lead marketing efforts and drive company growth. This role requires a deep understanding of digital marketing as well as traditional marketing strategies.

Key Social Media Responsibilities:

• Maintain a successful brand image that attracts customers.
• Oversee the brand’s social media presence ensuring brand consistency. Including producing copy and content for all media channels.
• Manage and maintain Berroco’s social media channels; includes setting posts, managing comments and questions, promoting independent designs, searching for and promoting LYS content, and more.
• Create a content calendar theme for all media channels.
• Maintain and manage the Berroco email newsletter campaign, including creating and editing following content calendar.

Key Marketing Responsibilities:

• Create and execute yearly Marketing Plan.
• Analyze webpage, Ravelry, and social media stats to determine new trends and ideas.
• Identify new audiences and channels to grow the Berroco customer base.
• Develop a brand guide for clear and cohesive messaging.
• Develop and plan marketing campaigns and promotions for Local Yarn Stores (LYS) with the marketing team.
• Create and run contests and Knit-Along's/Make-Along's via our social media channels and groups including identifying exclusive patterns and creating special coupons for events.
• Manage webpage creation, updates and archival of newsletters at Berroco.com. Create and maintain pattern pages on Ravelry.com.
• Produce seasonal photoshoots for the design collection, including concept planning, hiring models, photographers, etc. and supervise communication between all parties.
• Create sales materials in collaboration with the Creative and Design Directors such as Lookbook, Yarn Catalog, and layouts for seasonal books working with a graphic designer.
• Assist with photo shoots, trade shows and industry shows, as needed.

Other duties as assigned.

The Team

You will work with a small, dedicated team of talented designers and other professionals who are always striving to better serve our customers. We value communication, flexibility, teamwork, and honest critique.

About Us

For over forty years, Berroco has supplied quality hand knitting yarns and patterns to crafters of all kinds. We are known for our selection of yarns along with our extensive library of knitting and crochet patterns. Now operating on the site of the old Lonsdale Cotton Mill (1904) in North Smithfield, Rhode Island, Berroco continues the family tradition, providing quality textiles by continually adapting to the changing needs of the times.

Our close-knit team carries a passion for their jobs and for the community of local yarn shops (LYS), knitters, and crocheters which we serve. We lead in our industry as a curated supplier of “yarn for all makers”.

Berroco is an equal opportunity employer. We believe in fostering a supportive and inclusive work environment where every team member is valued and empowered to reach their full potential. We celebrate diversity and are committed to creating an inclusive environment for all employees.

After your training and introductory 90 days you may choose to work onsite or in a hybrid arrangement dependent on department and other company needs. Hybrid is defined as 3 days per week in the office and 2 days per week remote.

The successful candidate will have:

• Bachelor's degree in marketing, communications, business administration or a related field.
• 3+ years of marketing experience, with a proven record driving measurable results and achieving KPIs.
• Proficient in content creation and management software such as Photoshop, Illustrator, or Canva. Proven ability to design compelling content tailored to different platforms and audiences.
• Proficiency in social media analytics, tools and platforms (e.g., Google Analytics, Facebook Insights, Hootsuite).
• Advanced copywriting, editing and layout abilities required.
• Strategic thinker with a creative mindset and a keen eye for detail.
• Excellent written and verbal communication skills with the willingness to work effectively in a cross-functional team environment.
• Strong analytical skills with the ability to derive actionable insights from data.; proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Passion for the needle arts industry and familiarity with knitting, crocheting, or other related crafts is required.

We will require you to perform a short skills assessment.

Compensation: Our compensation package is designed to match industry standards and account for factors like your location, expertise, and years of experience. In addition to a competitive salary, you'll have access to performance-based bonuses and a wide range of benefits.

The starting pay range for this exempt/salary position is:

$65,000 - $75,000 per year

We offer a generous benefits package, including: 

• Multiple medical, dental and vision plan options after 30 days (with company contributions to the premium costs). 
• Healthcare Savings and Flexible Spending Accounts. 
• Company-paid Life, AD&D, Short Term Disability, Long-Term Disability, and worldwide travel assistance benefits. 
• Voluntary life and income replacement plans. 
• Robust Employee Assistance Program that includes counseling, legal, financial and health advocacy services. 
• 401(k) Retirement Savings Plan with Employer Match. 
• Generous paid time off and holiday pay policies. 
• Employee discounts at all Premier Needle Arts companies! 

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Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service – providing affordable and convenient therapy in 210 countries and over 60 languages across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As an Country Marketing Manager (France) at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. 

At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way. 

What are we looking for?

BetterHelp is looking for a Country Marketing Manager (France) to develop and execute go-to-market and launch strategies, managing above-the-line channels to build awareness and favorability in France. This role includes reviewing translations of client acquisition creatives across all channels, including Paid Search, Facebook, TikTok, TV, Podcast, and Radio, as well as user-facing communications such as emails for both clients and therapists. This person will identify and onboard local marketing partners to acquire customers and build trust, while compiling market and consumer insights to better inform product positioning.

What will you do?

• Go to market and launch strategy
• Manage above the line channels to build awareness and favorability
• Review translations of client acquisition creatives across all channels including Paid Search, Facebook, TikTok, TV, Podcast, and Radio
• Review translations of client and therapist user experience, emails, and other user-facing communications
• Identify and onboard local marketing partners to acquire customers and build trust
• Compile market and consumer insights to better inform product positioning

What will you NOT do?

• You will NOT worry about funding. We have startup DNA, but we're fully backed and funded by our parent company, Teladoc Health.
• You will NOT be confined to your "job". We believe in nurturing employees’ interests and passions – even if some of them lie outside of your core responsibilities.
• You will NOT be bogged down by office politics, egos, or bad attitudes. Only positive, pleasure-to-work-with people are allowed here!
• You will NOT get burned out. We work hard, but we also believe in maintaining sustainable work/life balance. Seriously.
• You will NOT have to wonder why you’re doing the work you’re doing. Our day-to-day operations translate into people getting the help they need.

Can I work remotely?

BetterHelp is based in California but we're a fully remote team. For those in the EU, you'll work your local hours but ask that a portion of your working hours overlap with our US team to ensure effective collaboration. Employees may also be asked to visit our Mountain View, CA office (up to three times per year) to build strong team connections and experience our culture. Travel expenses will be covered, and reasonable accommodations will be made for those with unique travel challenges.

• 5+ years consumer marketing experience
• Familiarity with subscription businesses a plus

• This is a remote contract position.
• The chance to build something that changes lives – and that people love 
• Free BetterHelp accounts for all team members
• An awesome community of co-workers

At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.

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Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service – providing affordable and convenient therapy in 210 countries and over 60 languages across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As an Country Marketing Manager (Netherlands) at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. 

At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way. 

What are we looking for?

BetterHelp is looking for a Country Marketing Manager (Netherlands) to develop and execute go-to-market and launch strategies, managing above-the-line channels to build awareness and favorability in the Netherlands. This role includes reviewing translations of client acquisition creatives across all channels, including Paid Search, Facebook, TikTok, TV, Podcast, and Radio, as well as user-facing communications such as emails for both clients and therapists. This person will identify and onboard local marketing partners to acquire customers and build trust, while compiling market and consumer insights to better inform product positioning.

What will you do?

• Go to market and launch strategy
• Manage above the line channels to build awareness and favorability
• Review translations of client acquisition creatives across all channels including Paid Search, Facebook, TikTok, TV, Podcast, and Radio
• Review translations of client and therapist user experience, emails, and other user-facing communications
• Identify and onboard local marketing partners to acquire customers and build trust
• Compile market and consumer insights to better inform product positioning

What will you NOT do?

• You will NOT worry about funding. We have startup DNA, but we're fully backed and funded by our parent company, Teladoc Health.
• You will NOT be confined to your "job". We believe in nurturing employees’ interests and passions – even if some of them lie outside of your core responsibilities.
• You will NOT be bogged down by office politics, egos, or bad attitudes. Only positive, pleasure-to-work-with people are allowed here!
• You will NOT get burned out. We work hard, but we also believe in maintaining sustainable work/life balance. Seriously.
• You will NOT have to wonder why you’re doing the work you’re doing. Our day-to-day operations translate into people getting the help they need.

Can I work remotely?

BetterHelp is based in California but we're a fully remote team. For those in the EU, you'll work your local hours but ask that a portion of your working hours overlap with our US team to ensure effective collaboration. Employees may also be asked to visit our Mountain View, CA office (up to three times per year) to build strong team connections and experience our culture. Travel expenses will be covered, and reasonable accommodations will be made for those with unique travel challenges.

• 5+ years consumer marketing experience
• Familiarity with subscription businesses a plus

• This is a remote contract position.
• The chance to build something that changes lives – and that people love 
• Free BetterHelp accounts for all team members
• An awesome community of co-workers

At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.

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About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!)

The Role

Love, Bonito has just undergone an extensive rebranding initiative, and we're seeking a Assistant Marketing Manager to lead the efforts in amplifying our brand narrative in Malaysia. In this pivotal role, you'll have the opportunity to shape and convey our compelling brand story, ensuring it resonates with our target audience in a profound and impactful manner. You'll be at the forefront of crafting innovative strategies to captivate our audience and cement Love, Bonito's position as a top-of-mind brand in the market.

You will be reporting directly to the Regional Director (Indonesia & Malaysia) and lead the development of Love, Bonito’s brand in Malaysia across all major platforms and channels, both online and offline.

Main Responsibilities

• Develop omnichannel marketing campaigns that drive the required business outcomes, ranging from brand awareness and customer acquisition to engagement.
• Plan and execute marketing activations and events in Malaysia.
• Own, strategically maintain, and improve online channel revenue performance through initiatives in social media, KOLs, newsletters, performance marketing, and onsite optimization.
• Review and analyze performance to share insights and propose concrete, effective improvements.
• Lead and develop a lean, efficient team in Malaysia.
• Collaborate closely with the HQ Marketing teams and the Brand Marketing Manager for Indonesia and Malaysia to optimize performance across marketing channels and grow the Malaysia business.
• Work closely with the Malaysia team, particularly Retail Store teams, on in-store marketing and events.
• Build and maintain strong relationships with media partners and key influencers critical to the Malaysia business.
• Stay updated on marketing trends, culture, and topical news in Malaysia, especially those relevant to the target market.

Requirements & Experiences :

• 5+ years of relevant work experience in marketing or business development with an omnichannel or direct-to-consumer brand marketing role, or from an advertising agency ideally in account management
• Proficient with the entire marketing mix – you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation
• Familiar with marketing tools and e-commerce platforms
• Past experience in managing projects of scale 
• Relevant degree in business, marketing communications or other relevant fields
  

What you should be :

• A love for our brand and what we stand for
• A passion for omnichannel marketing and storytelling with a strong commercial and  consumer instinct
• Creative and resourceful with an ability to think outside the box
• Performance-driven with a good understanding of numbers; you know how to draw meaning from data
• Bias for action; you draw meaning from data and work on optimising performance
• Extreme ownership with a founder mentality
• Experience in marketing with a healthy understanding of both brand and performance marketing and online and offline channels
• A clear and persuasive communicator with good stakeholder management
• Mature mindset and strong leadership skills
• A positive get-it-done attitude and a believer of our six corporate values

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About Purple Carrot

Purple Carrot started with just a seed of an idea in 2014. Our vision is a world where plant-based eating is at the core of living well. Every day, on this mission, we’re breaking boundaries with plant-based eating. We value learning from customers, an ownership mindset, integrity, winning together, and being bold. We need your expertise on our team to make things happen!

Purple Carrot’s irresistible, globally-inspired meal-kit recipes and prepared meals using fresh ingredients are available in the U.S. and Japan. We are a team of collaborative individuals who drive for results, strive for doing better, make good choices quickly, and embrace a growth mindset to win or learn. Here’s what you’re up for!

Description

We are looking for a Manager of Retention Marketing to join our mission-driven team. As an integral part of a Marketing department, you will join forces with the Assoc. Director of Retention and Loyalty (to whom you will also report) in our continued effort to inspire people to eat more plants! 

We are looking for candidates who have a knack for turning emails, push notifications, SMS and in-app messages into captivating customer experiences. You are passionate about the customer journey and know how to create campaigns that keep customers craving more of our plant-based products. This position will play an important role in building lasting connections with our customers through timely, relevant, and targeted campaigns that help shape personalized experiences across our diverse customer base.

As the Manager of Retention Marketing you will be focused on developing and executing retention strategies across email, push, SMS, and in-app messages. You’ll work closely with cross-functional teams to build an engaging customer journey using a fail or learn mentality to fine-tune strategies and amplify campaign effectiveness. 

We greatly thank all applicants, however only those under serious consideration will be contacted.

Location 

• This role will work out of the Chicago office and will work in a hybrid model (2 days onsite) 

On the Plate 

• Lead end-to-end development and execution of recurring omnichannel campaigns to drive retention and increase LTV, ensuring campaigns are executed flawlessly and that milestones are met on time.
• Understand and own the data and events that trigger our programs, building in checks and automating processes to streamline and work more efficiently.
• Champion a culture of customer-centricity within the organization, promoting a deep understanding of customer needs and preferences across the customer lifecycle.
• Identify opportunities for audience segmentation to drive specific actions and enhance how we connect with customers.
• Spearhead efforts to increase the sophistication of our program through an understanding – and implementation – of industry best practices, current trends, and new technologies.
• Own the testing roadmap for retention channels, delivering a test and learn agenda around customer segmentation, offer and creative formats, and continual optimization of programs.

Main Ingredients for the Role 

• 6+ years B2C, DTC industry experience with a focus on campaign management.
• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
• Demonstrated record of executing large-scale, complex, B2C email/sms/push/in-app campaigns.
• Ability to translate strategy and vision into capability requirements for product/tech teams.
• Experience developing actionable creative briefs and provided constructive feedback on creative work.
• Braze experience and comfortability building campaigns utilizing html and liquid logic.
• Experience designing and implementing A/B, holdout, and multivariate tests.
• Comfortability using Google Analytics, Business Intelligence Tools, SQL.
• Deep understanding of how to cross-functionally coordinate in a growing marketing department.
• A customer-centric mindset with experience using customer insights (qual and quant) to inform business strategy and day-to-day decision-making.
• Strategic thinking. You think with a vision and can balance between the big picture and immediate action.

Extra Special Sauce

• Strong sense of ownership and entrepreneurial spirit
• Strong collaboration and problem solving skills
• Relentlessly high standards and meticulous attention to detail

Garnish

We love our staff, and show it with benefits (including but not limited to medical, dental, vision, FSA, and life insurance), matching retirement plan, unlimited paid time off, Purple Carrot box allowance, professional development, and the opportunity to work in collaboration with teammates who are passionate about food!

Final Touches

Purple Carrot’s top priority is protecting the health and wellbeing of our team and candidates. The majority of our interviews and assessments occur virtually. If there is a need to interview onsite, we follow COVID-19 guidance from the CDC, WHO, and any state guidelines .

We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status.

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Job Description

The Senior Growth Marketing Manager will strategically develop and execute the go-to-market (GTM) plan while overseeing the tactical execution and project management of insightsoftware's demand generation and customer marketing programs. In this cross-functional role, you will collaborate closely with sales, product management, customer success, and other teams to shape our marketing initiatives and drive demand for key products. As the primary contact for Growth Marketing within the Embedded Analytics pillar, you will become the team's expert on the GTM strategy for this area.

Responsibilities: what will you do? 

• Develop multiple marketing campaigns from start to end, including researching topics, defining the strategy, writing content, executing the campaign, and liaising with marketing operations, digital and product marketing when needed.
• Ensure all activities, including webinars, emails, nurture streams, are completed on time and meet expectations.
• Manage third party activities (webinars, content syndication) for your assigned products and coordinate with external and internal stakeholders to maximize each activity's ROI.
• Monitor campaign performance and report on key metrics, including MQLs, pipeline, and bookings generation, to continuously identify areas for improvement.
• Support and work closely with the sales team to ensure marketing-sales alignment and identify opportunities for your region.
• Contribute to the daily conversation of how to best execute and measure webinars, emails, and other marketing campaigns.

Values: how will you get it done?

• Drive & Discipline - the ability to operate in a fast-paced environment, managing multiple projects at a time, with a focus on achieving high-quality results.
• Growth Mindset – actively pursue new ways of getting things done.
• Disciplined Execution – passion for process, strong attention to detail, and an approach exemplified by creating value and delivering superior financial results.
• Communication – ability to effectively communicate with internal and external stakeholders both verbally and in writing.

Qualifications

• Bachelor's degree, preferably in Marketing or Business
• Minimum of 5-7 years of marketing experience in a fast-paced company, preferably B2B in the software or SaaS environment.
• Experience with marketing BI and analytics products into the enterprise and/or past success with product launches post-acquisition.
• Considerable experience managing a region/team as well as managing senior stakeholders.
• Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand the actions needed to maximize impact.
• Strong project management skills and ability to lead multiple projects in their entirety.
• Ability to exhibit strong interpersonal skills and build relationships across the business, at all levels, and work cross-functionally to get what they need from key stakeholders and ensure alignment.
• Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, SalesLoft, Wrike, Airtable, Power BI, etc.) and marketing automation-- ideally Pardot—experience is a significant plus.

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Job Description

About this job

As a key member of the Global Thought Leadership Team, the Marketing Manager, Global Campaign & Demand Generation will play a strategic and a pivotal lead role in managing and directing marketing, promotion, demand & awareness generation campaign of Global Thought Leadership.  This role will partner closely with Global Thought Leadership Content Managers, Digital Teams (Social and KeyWord Search), PR Media Team, Web Design & Branding and others to develop, plan, execute and report on Marketing & Demand Gen. Campaigns for Global Thought Leadership.  Also, this role will require close collaboration with regional marketing teams to synchronize and align Global Marketing & Demand Generation Campaigns with regional activities. The Marketing Manager will be the focal marketing campaign manager for all Global Thought Leadership releases to build NIQ’s authority, relevance and recognition in FMCG/CPG/T&D as a Consumer Intelligence Leader, globally.

Responsibilities

•  Build an integrated marketing campaign strategy, plan and execution to promote, generate awareness & demand for Global Thought Leadership Content, and focus on primary audiences of C-Suite, Senior Executives across strategic NIQ Clients and Competitive Win-back Clients
• Coordinate and collaborate with Global CoE Teams, i.e.  Digital Social, Search, Web and Creative teams to align and integrate into ‘ONE’ integrated campaign execution plan.
• Collaborate with Regional Marketing Teams to ensure Global Thought Leadership Marketing Campaign is tightly integrated with Regionally focused Marketing Campaigns.
• Lead and Execute Integrated Thought Leadership Campaigns to deliver established objectives (Leads, Engagement and Page#1 presence)
• Post Campaign, conduct campaign performance reviews to drive continuous improvement to next generation of Thought Leadership Campaigns
• Manage and ensure Insight Web Pages (External) are kept on message and Internal Global Thought Leadership SharePoint are rebuild cohesive marketing journeys for targeted clients
• Develop, implement, and manage multi-channel lead generation campaigns to build the Lead funnel in support of Thought Leadership goals. Activate demand and drive Sales Ready Leads from the middle of the funnel to the sales funnel. Test, measure and iterate based on campaign performance
• Work closely with the global content and digital teams to build and manage customized, data-driven content based on vertical, category, audience, and ABM play.
• Work with Industry Associations, Industry Publications and ad networks to secure content syndication, sponsored content, and ad placements
• Build and Manage KPI Monthly Campaign and Demand Generation Performance reports and dashboards to track Global TL Marketing Campaigns
• Be a complete business partner to all other functions within the company.

Qualifications

• 7+ years of marketing experience. CPG or Retail, Enterprise Tech. experience is a plus.
• Must be proficient in Social, Search, Programmatic digital marketing and best practices
•  Must be willing and able to drive strategy while also being operationally hands-on. Strong willingness to roll up your sleeves and be involved with driving execution.
• Experience creating annual integrated marketing plan that incorporates digital marketing, paid media, email, and content marketing.
• Exceptional track record of developing and implementing successful ABM plays targeted to Enterprise and Midsize accounts.
• An understanding of the creative process and experience with a practical application of brand identity systems.
• Tech-savvy and strong working knowledge of Microsoft Office Suite and collaboration 
• Track record of effectively teaming with outside agencies and vendors
• Technical acumen of marketing systems and processes and working knowledge of Marketing Automation (Salesforce.com, Microsoft Dynamics CRM)
• Excellent communicator to both internal and external parties. Ability to comfortably communicate at the senior executive level. Critical Thinker, Self-driven.
• Team-oriented and collaborative to the core.

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Job Description

• Partner with Account Executives and/or Client Marketing leadership to identify business development opportunities for marketing services; responsible for delivering strategic thought leadership and proposals including scoping projects, timelines, and deliverables.
• Identify and develop scalable marketing services templates to improve speed to market, ensure work product is consistent and can be used by teams to execute seamlessly.
• Ingest and synthesize past projects to lead development of standardized marketing materials, including creation of content within PowerPoint.
• Apply data-driven approach to marketing recommendations leveraging data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients.
• Lead end-to-end delivery of marketing projects; manage the day-to-day prioritization of work across multiple projects, deliverables, and stakeholders.
• Programs may utilize Proprietary Consumer Marketing platforms/initiatives and sponsorship assets, as appropriate.
• Actively manage performance of third-party partners that may supplement creative, strategy, or go-to market activities.
• Partner with peers and leaders in other functional areas (analytics, technology, sales, product, and marketing) and across regions to execute projects in ways that leverage the breadth and depth of client resources.
• Demonstrate innovation and creativity on a day-to-day basis through effective problem solving, recommending new ideas and solutions to drive better client engagements.
• Manage ad hoc requests from key stakeholders, e.g., clients, senior leadership, finance, audit, etc.
• Support budget forecasting and contract management.

Qualifications

• Minimum of bachelor’s degree or equivalent, plus a minimum of 10 years of relevant work experience
• 10+ years of marketing experience within the financial services industry – i.e., direct response, performance marketing, advertising, and/or consulting
• Experienced lifecycle marketing strategist with a successful track record of identifying, designing and leading lifecycle marketing advisory engagements targeting consumers and/or small businesses.
• Proficient in identifying, scoping, pitching, and advising clients on data-driven marketing strategies including segmentation, targeting, messaging/positioning, multi-channel delivery, creative briefings, and reporting/insights.
• Self-motivated, highly energized, detail-oriented individual who will deliver strategic thought leadership, diagnose key issues, and develop high impact scalable solutions
• Adept leader who can operate in ambiguity and white space; drive business development for marketing services and creation of sell-in materials
• Comfortable working cross-functionally to execute on client engagements (e.g., consulting, marketing, decision science, product, legal, compliance, sales, creative)
• Extensive knowledge of Microsoft Excel, PowerPoint, and Word.

Desired Qualifications:

• 10-15 years of work experience, with majority in roles that have involved B2C and B2B product or payments marketing, go-to-market strategy development, market research, or payments consulting.
• Accomplished in designing, executing, and analyzing the success of comprehensive multichannel marketing engagements required (i.e., acquisition marketing, lifecycle marketing, offers and campaigns, research, digital/media campaigns, experiential marketing, etc.)
• Ability to structure, manage and coordinate complex projects across multiple internal/external stakeholders
• Skilled in building client relationships and establishing self as subject-matter expert and leader with internal stakeholders and clients.
• Demonstrated strong analytical skills, comfortable translating data and insights into marketing strategies, campaigns, and annual plans.

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THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service. 

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in! 

ABOUT THE ROLE

As a Performance Marketing Manager, you'll be a key player in driving our growth strategy through effective paid search and performance-based advertising campaigns. You'll be responsible for the success of our paid search initiatives, including Google Search, Bing, Performance Max, and Vehicle Ads. Your role will involve strategic thinking, data-driven decision-making, and a commitment to staying ahead of industry trends.

WHAT YOU'LL DO

• Campaign Management and Optimisation: Oversee and optimise paid search campaigns across Google and Bing
• Data-Driven Decision Making: Analyse campaign performance metrics to identify opportunities for improvement and make data-driven recommendations to enhance performance
• Strategic Thinking: Contribute to the development and execution of our overall growth strategy, focusing on paid search and performance-based campaigns
• Cross-Functional Collaboration: Work closely with local market teams, organic and marketing analytics to ensure alignment and maximise campaign effectiveness
• Innovation: Identify and test new opportunities and technologies to stay ahead of industry trends and drive growth
• Stakeholder Management: Build and maintain strong relationships with key stakeholders, including senior leadership, marketing teams, and cross-functional departments. Effectively communicate campaign performance, strategies, and recommendations
  

WHAT YOU'LL NEED

• At least 3 years proven experience in managing and optimising paid search campaigns, with a strong understanding of Google Ads and Bing Ads
• Proficiency in data analysis tools such as Excel, Tableau, or SQL
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams
• A proactive and self-driven mindset, with the ability to work independently and as part of a team

• Experience with Performance Max campaigns, Vehicle Ads or feed optimisation is a significant advantage
• Fluency in English is essential; Spanish or German is a plus
• Bachelor's degree in engineering, mathematics, statistics, business, finance, IT or related discipline will be highly regarded but not mandatory

WHAT THE PROCESS LOOKS LIKE

• Video call with one of our Talent Partners
• Video interview with the Hiring Manager + 1 Team Member
• In-office interview presenting back a take-home-task with Hiring Manager + 1 Team Member

WHAT’S IN IT FOR YOU

• Hybrid working
• Competitive salary to fund that dream holiday to Bali
• Matched pension contributions for a peaceful retirement
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
• Life Assurance for (even more) peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus Bank Holidays 
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving is hard enough without work!
• For your third year anniversary, get 30 days of annual leave per year
• For your tenth year anniversary, get 35 days of annual leave per year 
• Option to buy 3 extra days of holiday per year  
• Work from abroad for a month
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for little ones
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• Generous learning and development budget to help you master your craft
• Regular social events: tech lunches, coffee with the exec sessions, lunch 8 learns, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally. 

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Job Description

We have an exciting opportunity for a Manager, Marketing Planning to join our growing team! As Manager, Marketing Planning, you will be responsible for structuring and overseeing the planning processes within the Consumer Organization. This role ensures organizational alignment, prioritization, and visibility of various projects, including Change Management initiatives, Go-to-Market strategies and general program management. The Manager drives agile execution, sequencing, and capacity planning for multiple interconnected projects, ensuring successful delivery in line with strategic objectives. The role also involves synthesizing initiatives into actionable content for channel planning and readiness, tailored for all levels of the Consumer Marketing Organization. Effective communication skills are crucial for engaging with diverse stakeholders.

 As Manager, Marketing Planning you will have the following responsibilities:

• Managing the project and program pipeline, ensuring effective prioritization and resource allocation
• Developing and monitoring the project funnel to track progress, identifying bottlenecks, and ensuring timely delivery
• Clarifying project intake processes, assigning resources based on capacity, and serving as the main point of contact for project status updates throughout the gating process
• Aligning project goals with business objectives and strategic priorities, continuously improving the process
• Producing comprehensive Marketing Calendars, including major product launches, Go-to-Market initiatives, and other key activities (30, 60, 90+ day views)
• Leading alignment and prioritization meetings with leadership to ensure consistent project focus and integration
• Facilitating collaboration and communication across teams to ensure seamless project execution
• Utilizing project management tools and systems (e.g., Asana, Smartsheet, Jira) to streamline processes and minimize redundancy
• Creating and maintaining reporting views to monitor pipeline health, managing change fatigue, and providing end-to-end visibility of project lifecycles
• Developing leadership reports on the project pipeline by gate, launch dates, and project types

Qualifications

WHAT IT TAKES TO CATCH OUR EYE

• 5+ years of experience in Program Management, Go-to-Market, or Channel Readiness roles
• Strong understanding of marketing principles, market research techniques, and campaign management. Proficiency in project management software (Asana, Smartsheet, Jira) is required
• Proven ability to synthesize and effectively communicate complex information to all stakeholders

BONUS POINTS FOR:

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Certification in digital marketing or data analytics
• Experience in sales or telecommunications

#LI-GF1

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