Greenlight Guru is a software company that helps some of the world’s most innovative medical device companies design, develop and advance the success of devices that improve and extend the lives of millions of people across the globe. Having raised over $120M from top-tier investors, we’re rapidly scaling with a driven and relentless commitment to helping our customers succeed. Consistently recognized as a Best Place to Work by Inc. Magazine, the Indy Star, and more, our culture is centered around improving the quality of life for everyone we come in contact with while fostering a fun, inclusive, high-performance environment.

As the Senior Growth Marketing Manager, you will be responsible for developing, expanding, and optimizing our existing performance marketing efforts. You will drive strategy, manage campaigns, and deliver on ambitious revenue goals. This role will have a heavy emphasis on digital marketing campaigns, so ideal candidates will have deep experience in areas such as SEO, website CRO, paid media, and overall experimentation. You will be focusing primarily on:

• Paid Media — Paid Search, Paid Social, Programmatic Display, Connected TV, Account-based Advertising, Review & Directory Sites, Sponsorships, and more.
• SEO — Collaborating with our content team, product marketing team, and developers to generate revenue via organic search.
• CRO — Constant experimentation to improve conversion rates across the customer lifecycleEnergy, enthusiasm, and the ability to learn are as important as experience. As much as we want someone to deliver, we want them to come with their own ideas, and help us experiment to find the right strategies. Reporting to the Sr. Director of Marketing, you will work with Greenlight Guru’s marketing team to execute on growth strategies. You will work with a highly collaborative team where providing fanatical support is a core value. This is a remote position that can be done from anywhere.

You have deep expertise in at least one discipline within digital marketing such as PPC, SEO, or CRO, but have familiarity with various digital marketing practices. You’re skilled in managing budgets, selecting targets, collaborating with other marketers & designers, website conversion rate optimization, copywriting, and building & optimizing digital marketing campaigns across various ad platforms. You know tools like Google Ads, LinkedIn Ads, and SEMrush like the back of your hand, and learning other tools sounds fun. You can own the management of campaigns, but also are able to partner and give direction to agencies and third-party vendors. Diving into analytics is a habit, and working on new, never-before-seen campaigns is exciting. You have a passion for growth marketing, & understanding the needs of different customers, take risks with intention, and lean on experience and data to generate results.

Exciting Challenges this Role will Solve:

• How do we consistently create demand from the right buyers in untapped markets within digital channels?
• How do we efficiently capture demand from buyers that have expressed intent for a solution?
• What process is required to ensure repeatable, sustainable growth within our digital marketing efforts?
• How do we align our digital campaign strategy with various go-to-market initiatives (different products, different regions, different sales motions)?
• Desired Outcomes from this Role:

• Demonstrate the successful implementation and execution of growth strategies that deliver on hitting quarterly revenue targets
• Implement an effective experimentation process to ensure repeatable growth
• Gartner the trust of the team in your ability to lead growth marketing initiatives for thePotential Responsibilities (not limited to):long term.

• Work collaboratively with the marketing team to plan, build, manage, analyze, and optimize growth marketing programs that drive pipeline and revenue for both new customer acquisition and existing customer expansion.
• Create, manage & optimize paid media campaigns in collaboration with agencies across all paid media platforms including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, Review Sites (Capterra, G2, SoftwareAdvice), and 6sense.
• Research SEO opportunities and work closely with our content & product marketing teams to plan a content roadmap
• Work closely with creative & content teams to produce striking advertisements that trigger an emotional response from our target customers.
• Collaborate with the marketing & sales team on the “post-click” customer experience which includes landing page optimization and lead nurturing.
• Measure, analyze, report, and forecast the impact of growth and digital marketing

What You’ll Need to Succeed:

• 3+ years of relevant working experience (agency or in-house) within B2B or SaaS
• Proven track record of generating revenue & ROI and managing +$200k media spendannually
• Strong understanding of attribution models
• Thorough understanding of Paid Social, Paid Search, Display Advertising, ABX, andSEO

• Experience running campaigns in Google Ads, LinkedIn Ads, and Facebook Ads
• You’re quality-obsessed and haven't lost your passion for creative advertising
• Ability to multitask with efficiency, structure, and attention to detail.
• Self-motivation to work in a remote environment with the ability to build trust and be astrong team player.You must have excellent verbal and written communication skills.

Benefits:

• Co-workers who care deeply about our mission to spur medical device innovation
• Flexible hours
• Work from home options
• New Hire home office stipend
• Unlimited PTO
• Health insurance (vision, medical, dental)
• 3 months paid maternity leave
• Disability insurance
• 401k

Greenlight Guru is an Equal Opportunity Employer. Individuals seeking employment at Greenlight Guru are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

Skylum allows millions of photographers to make incredible images faster. We automate photo editing with the power of artificial intelligence yet leave all the creative control in the hands of the artist. Our software gives rise to entirely new ways to enjoy photography, and we simply can’t do it without the fantastic team of engineers and visionaries behind every release. Help us change the way people imagine their photos.

Requirements:

• 3+ years of social media marketing experience, preferably at a tech company
• Portfolio of works showing your personal wins and your contribution to social media growth for a company or brand
• Proven track record of developing social media marketing strategies, creating content plans, and crafting key messaging
• Motivation to work in complex and diverse environments
• Expertise using social media to optimize, test, and improve
• Understanding of how organic and paid social media strategies can align to achieve marketing goals
• Deep understanding of how the social media industry works and what tactics should be used to grow particular channels
• Strong communication skills and understanding of technical concepts to be able to speak to a variety of audiences, ranging from artists to marketers
• Ability to deal with the ever-changing social media landscape and keep up with new social media trends
• Effective communication and collaboration skills
• English skills: Fluent/native would be ideal

Would be a plus: 

• Passion for finding ways to help creators succeed with Skylum products
• Passion for coming up with creative new concepts to execute on social media
• Ability to work cross-functionally and involve team members to drive results
• Ability to adapt and respond to changes and requests with quick turnaround
• Experience working with agencies
• General interest in photography and willingness to learn about our customer journey to better serve creators’ needs
• Experience with social media data analysis
• Experience managing communities of different sizes
• Experience dealing with and handling negativity on social media

In this role, you will be responsible for:

• Carrying out day-to-day operations on all social media strategies and planning across Twitter, Instagram, LinkedIn, YouTube, and TikTok
• Writing and reviewing copy for social media posts
• Leading and reviewing social media assets before publishing
• Working alongside various teams to identify social media opportunities across both written and video content
• Working closely with Head of PR to identify social opportunities for product launches, larger company announcements, and coherent, aligned communication
• Reporting to our Head of PR on key social insights on a regular basis, including weekly results and opportunities for channel improvement and growth
• Acting as the daily point of contact for all things social
• Communicating with our community and working on engagement and growth

For foreign candidates:

What we offer:

• A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools;
• Competitive salary
• 21 days of paid sick leave per year
• 21 days of paid vacation per year

Marketing and Communications Manager 

Position:

InnovateEDU is seeking a full-time Marketing and Communications Manager to support our various projects' marketing, communications, and event planning operations. This position has supervisory responsibilities for a team of two.  This position is on the InnovateEDU leadership team.

This is a full-time position with the ability to work remotely. Since March 2020, most InnovateEDU staff has worked virtually, and team members are expected to be available during typical office hours in Eastern Standard Time, with some flexibility available. 

About InnovateEDU:

InnovateEDU is a non-profit whose mission is to eliminate the opportunity gap by accelerating innovation in standards-aligned, next-generation learning models and tools that serve, inform, and enhance teaching and learning. InnovateEDU is committed to massively disrupting K-12 public education by focusing on developing scalable tools and practices that leverage innovation, technology, and new human capital systems to improve education for all students.

Responsibilities Include:

• Lead, design, and execute successful marketing campaigns for InnovateEDU and projects.
• Evaluate and optimize marketing strategies to reach stakeholders, partners, and customers,
• Oversee the organization's promotion and advertising efforts to drive interaction with project deliverables and build brand awareness
• Manage the work of the marketing team to ensure they are meeting deadlines and producing high-quality, effective work

Manage MarTech Systems

• Utilize Salesforce to manage stakeholder progress through each project's marketing pipeline
• Ensure all project teams have a dedicated Salesforce liaison. Provide coordination, training, and implementation support to ensure wide-scale use throughout the organization
• Program and maintain automation for marketing processes using Salesforce, Asana, and Pardot to increase impact and engagement
• Utilize Pardot for stakeholder outreach and to track audience engagement with programs, products, and services
• Utilize Asana to maximize productivity, keep tasks organized, and automate the intake and output of marketing deliverables

Reports and Management

•  Review current marketing and advertising trends to determine the effectiveness of different styles and strategies
• Prepare quarterly internal marketing forecasts for the organization and projects to identify strategic milestones.
• Compile analytics reports for external and internal audiences by collecting and analyzing marketing data to assess progress toward marketing goals

Content Production 

• Uphold webinar standards, including maintaining the development pipeline and speaker/audience interaction
• Train project leads in hosting capabilities and logistical coordination for an efficient and effective webinar development pipeline.
• Oversee the coordination and implementation of public events and programs like convenings, conferences, and other in-person events
• Coordinate with the Events and Communications Associate to represent the organization at various public events
• Lead brand visioning and identity standards for new and existing projects, producing quality visual products in collaboration with the Digital Design Associate
• Oversee the design of graphics, websites, resources, and reports to maintain consistent quality and brand identity across the organization in collaboration with the Digital Design Associate, ensuring that branding standards are maintained
• Optimize website design and text display to increase audience engagement with relevant information
• Identify thought leadership opportunities for project leadership through blogging and external web and print-based journals.
• Coordinate between project leads and Events and Communications Associate on focusing, drafting, and publishing thought leadership content
• Lead the production of podcasts, videos, and additional multimedia content and managed the Digital Design Associate through the creation and publication process

Leadership and Strategy

• Identify opportunities for cross-collaboration on marketing deliverables with both internal projects and external partners
• Lead brainstorming sessions with project leads and the marketing team to create effective and impactful marketing content
• Collaborate with project managers and executives to make high-level decisions regarding the budget and direction of the organization
• Establish and maintain mutual communications between the projects within the InnovateEDU portfolio and the overall organizational communications strategy, and business, industry, universities, government agencies, and the general public
• Develop a crisis communications plan and train all staff on relevant crisis response, branding, and communication techniques
• Collaborate with the Operations Manager to maximize effective internal communications to increase organizational engagement with organizational deliverables

General Marketing

• Lead the development of internal and external marketing and communications strategies in collaboration with the Marketing team and project leads.
• Support the cultivation of professional, distinct, and consistent brand identity for each project and the organization as a whole.
• Strategize the planning and implementing events, communications, and other multichannel marketing materials to maximize productivity and increase audience engagement. 
• Utilize MarTech tools like Salesforce and Pardot to automate communications processes and increase the efficiency and effectiveness of our external communications.

Who You Are

You are a mission-driven individual and believe in working to close the educational opportunity gap. You are an optimistic problem-solver and believe that together we can create real solutions that help the entire sector move forward. You are keen to understand different moving pieces of a complex project and willing to use your skills to organize the work for seamless implementation. You are excited to join a growing team working on early-stage products and processes that have long-term impacts on the sector. You like a fast pace, manage many workstreams, and are highly responsive.  You have the ability to work independently on tight deadlines.

You are open to feedback, bring your best every day, and are ready to grow in all areas of your work. You want to join a team of folks who share your vision for mission-driven work at the intersection of education, policy, and civil rights. 

SKILLS & EXPERIENCE

• Bachelor’s in Graphic Design, Visual Art, Media Production, or a related field
• At least 3 years of experience in Marketing and Communications
• At least one year of supervisory experience
• Experience producing graphics for web and print, including social media campaigns
• Proficiency in Adobe Suite, including Illustrator, Photoshop, and InDesign
• Experience using website creation platforms, including Squarespace, Wix, and WordPress
• Proven experience designing and laying out resources and multi-page reports
• Demonstrated experience drafting and posting successful social media content on Twitter, Facebook, and LinkedIn
• Creative vision in digital media production and the capability to meet brand identity and standards. 
• Experience with Salesforce, Asana, Canva, Adobe Suite, Mailchimp and Pardot 
• Creative and critical thinking skills with attention to detail and the ability to work quickly with multiple deadlines.
• Ability to work independently and exercise good professional judgment with messaging for brand alignment 
• Ability to collaborate with staff and external stakeholders while accommodating multiple project demands and organizational priorities.
• Ensure compliance with InnovateEDU’s engagement, data sharing, and marketing policies.
• Exceptional interpersonal skills and ability to foster collaborative and productive relationships among staff and external organizations and funders
• Commitment to diversity, equity, and inclusion principles and values, including the commitment to nurturing a diverse and inclusive environment.
• Experience with Salesforce
• Experience or interest in K-12 education preferred.
• Ability to lift 50 lbs 

Compensation:

Consistent with our diversity, equity, and inclusion statement, we strive to address systemic gaps in pay often present in our larger society due to gender, identity, or sexual orientation. All candidates are pay scaled by an independent third-party service or application, which calculates the market rate for the applicant based on skills and qualifications, job duties, market conditions within the location of applicant, education, and experience. This position’s compensation range is $60,000-$85,000 annually.InnovateEDU full-time employees receive paid vacation and sick leave, medical/dental/vision insurance, retirement, and other benefits.

Application Instructions:

Please upload your resume and answer the required questions. Applications will be accepted, reviewed, and interviewed on a rolling basis.

The range for this position is $60,000-$85,000.

Lighthouse Labs is looking to welcome a new Growth Marketing Manager, to help scale our next stage of growth as we expand into new products and markets to generate, nurture and acquire leads for our expanding portfolio of solutions. This is a multi-faceted, fast-paced, omnichannel marketing role. As one of the most community-focused and mission-driven professional education companies in Canada, we rely on our relationships with the community, partners and customers to fuel our success. We embrace an entrepreneurial culture which encourages creative input from every discipline and all levels of the company.

Reporting into the Sr. Manager, Integrated Marketing, you’ll use your exceptional marketing and media skills to help strengthen and extend the Lighthouse Labs brand in Canada and internationally. 

What you’ll be doing:

• Drive, support and execute various revenue-led projects, across various business segments, including B2C, B2B2C, B2B and B2G to deliver the most effective marketing solutions
• Develop an understanding of short- and long-term department goals and planned initiatives and translate business requirements to marketing deliverables
• Assist Sr. Marketing Managers in identifying new audiences for our Programs as well as in the build and optimization of marketing campaigns with brand or acquisition objectives
• Working closely with content and other stakeholders, thought leaders, influencers, and partners to source impactful content for campaigns
• Help direct in-house and external graphic designers, and other media-production specialists or agencies integral to the completion of marketing projects
• Collaborate with paid media, SEO, and content team to optimize Lighthouse Lab’s presence, including conversion rate optimization (CRO), A/B tests, and UX enhancements for campaign-specific landing pages
• Develop some expertise of the tech education industry, including trends, pain points, strategies, etc., brand and messaging, targeted audience personas and the customer journey, and share insights with cross-functional teams
• Other Marketing duties / special projects as required

What we need from you:

• 4-6 years of experience in communication/marketing/ecommerce function preferably working in an Agency or for a major brand 
• Solutions-oriented, entrepreneurial and business mind set
• Candidate must flourish in a fast paced, iterative, deadline driven environment; Possesses a sense of urgency
• Comfortable working on multiple competing priorities, ongoing
• A customer-first mentality and leading with empathy, understanding and kindness
• Benchmarks success by analyzing data

• Strong knowledge and understanding of current trends in digital media/social media
• Self motivated with a positive and professional approach to management
• High attention to detail and organization skills >> willing to juggle many things at once and prioritize effectively, while keeping a strong focus on details
• Speed and flexibility >> can identify red-flag breaks that need immediate fixing, but also opportunities
• Ability to adapt to situations based on feedback
• Ability to work effectively and proactively within a team setting.

Why you’ll like the job: 

• A fast-paced culture focused on continuous learning and growth
• Fully remote work environment
• 4 WEEKS PTO! (15 vacation days, 5 personal days)
• Unlimited sick days
• A remote working budget to get your home office up and running
• A learning fund to support professional development
• Flexible working hours
• 100% employer-paid health benefits

About us: 

Lighthouse Labs was founded in 2013 with the mission to effectively and efficiently prepare the workforce with the analytical and technical skills necessary to succeed in a world of automation. With an initial focus on our open-enrolment developer Bootcamp, we have grown into a leading provider of professional education services, delivering outstanding educational outcomes for our students. Our secret? Innovative curriculum, proprietary ed-tech, unique mentorship and career services and partnerships with government and industry-leading organizations. We’re a bunch of quirky, inclusive and smart people who are changing lives by reimagining education - join us!

Lighthouse Labs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All positions at this time are remote, and we welcome all applicants. Talk to us to find out about our learning fund and other perks!