Your impact

Handshake is hiring a Sr. Marketing Manager, Executive Programs and ABM, reporting to the Sr. Director of Revenue Marketing. In this role you will develop and lead our program strategy focusing on executives and target accounts within our enterprise and customer sales segments. You’ll build playbooks that create memorable, engaging experiences and programming that lead to new business revenue and expansion opportunities at the world’s largest employers  – like Amazon, Disney, Nike, Procter & Gamble, the US Intelligence Agency, and more. 

You will have a keen sense of the engagement channels and tactics that will resonate for 1:1 and 1:few ABM programs and our executive audiences. You will think with both a short-term mindset to ensure high standards for upcoming execution while also setting the vision for and designing the right long-term strategy. The ideal candidate will be a collaborative, results driven leader who can balance big-picture planning with tactical program management and has experience with field marketing, customer marketing, and integrated campaigns.  

Your role

• In partnership with our Sales and customer-facing teams, develop and execute executive field marketing and 1:1 and 1:few ABM programs within our enterprise segment that drive target account engagement and contribute to quarterly and annual pipeline goals. 
• Own building a hosted and third party event roadmap to drive awareness, engagement and conversion with executives across our target accounts 
  • Project manage content development for executive events, including agenda development, speaker recruitment, and program management. 
• Work with customer marketing to identify executive champions/spokespeople and feature them in our events, thought leadership and ABM plays. 
• Work with Marketing Operations to deploy ABM technology such as 6Sense, website personalization, Salesforce, Marketo and Outreach to create cohesive, integrated ABM campaigns and analyze their performance.
• Monitor and report on campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics

Your experience

• 7+ years of demonstrated success managing field marketing and AMB  programs, of which 3+ years experience producing executive events and ABM strategies in a high-growth startup or scaled software company.
• Demonstrated experience partnering with a fast-paced Sales team in a highly cross functional organization 
• Proven track record of driving from idea to desired outcome
• Ability to leverage strategic vision to inform priorities and manage multiple projects simultaneously with strong attention to detail.
• Experience presenting strategies and content to senior leadership with proven ability to influence. 
• Strong presentation and written communication skills.
• Experience with Salesforce, Marketo, gifting platforms and ABM platforms like 6Sense or DemandBase. 

Available Locations: Austin, Texas or San Francisco, California 
Department: Marketing

About Cloudflare:
At Cloudflare, we’re committed to making the internet better, faster, and more secure. Our global network and innovative technologies empower businesses to thrive in a digital-first world. Join us in our mission to help build a better internet.

Position Overview

The Senior Director of Marketing Operations will play a pivotal role in driving efficiency, scalability, and performance within the marketing organization at Cloudflare. This leadership role focuses on ensuring operational excellence, optimizing processes, and delivering actionable insights to support marketing campaigns and strategies. You’ll partner closely with cross-functional teams, including demand generation/marketing, sales operations, and Enterprise IT, to ensure alignment and effectiveness.

Key Responsibilities

• Leadership & Strategy
• Define and execute the marketing operations strategy to enable scalable growth and optimize performance.
• Lead and mentor a team of marketing operations professionals, fostering a culture of innovation and collaboration.
• Partner with executive leadership to align marketing operations with broader organizational goals.
• Process Optimization
• Develop and manage scalable workflows, systems, and processes to support marketing initiatives.
• Oversee campaign execution frameworks and ensure consistency across global teams.
• Evaluate and improve lead management processes, including lead scoring, routing, and nurturing.
• Data & Analytics
• Build and manage a robust marketing analytics framework to track performance metrics and ROI.
• Deliver actionable insights and recommendations to enhance campaign effectiveness and drive business outcomes.
• Collaborate with the business intelligence team to integrate marketing data into enterprise reporting.
• Technology Management
• Oversee the marketing technology stack, ensuring tools are effectively integrated and utilized.
• Evaluate and implement new technologies to enhance marketing capabilities and efficiency.
• Act as the primary liaison with IT and external vendors for marketing technology needs.
• Collaboration & Communication
• Partner with revenue operations and enablement teams to ensure seamless alignment between marketing and sales.
• Work closely with demand generation, field, and product marketing teams to support campaign execution.
• Communicate operational performance and insights to senior leadership and stakeholders.

Qualifications

Required:

• Bachelor's degree in marketing, business, or a related field; MBA preferred.
• 15+ years of experience in marketing operations, with at least 5 years in a senior leadership role at a high growth Enterprise SaaS organization.
• Deep domain expertise with integrated B2B marketing, lead & pipeline management, multi-touch attribution, email marketing, data strategy & governance, and system integration.
• Expertise in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce) and CRM systems.
• Strong background in data analysis, performance measurement, and marketing attribution.
• Experience managing global teams in a fast-paced, technology-driven environment.

Preferred:

• Knowledge of cloud technology or cybersecurity industries.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Exceptional communication and presentation skills.

For Bay Area-based hires: Estimated annual salary of: 288K-352K

The Area Sales Manager reports to the Area Vice President of Northern Europe 

Responsibilities

• Leads and executes best-in-class sales strategies that exceed revenue and growth targets for the team. Ensures the sales team consistently delivers high performance, setting the standard for excellence across the organization 
• Develops and executes strategies focused on expanding the client base within the territory
• Maintains close contact with assigned accounts by establishing strong relationships with key decision makers. Develops and maintains a strong executive call plan and relationship with the CXO’s & Program level leaders for the account set 
• Analyzes market dynamics in an effort to maximize existing successes and to create new sales growth opportunities
• Drives the transformation to a solution-selling approach. Focuses on growing our top-tier client base and positioning our offerings as transformational solutions. Cultivates a mindset that goes beyond product selling to consultative, long-term client partnerships.
• Prioritises customer adoption and consumption. Works directly with customers to ensure that they derive maximum value from our solutions. Support the team in fostering long-term relationships and driving customer success.
• Leads efforts to explore and execute verticalisation as a model for scaling. Provide strong strategic direction for the development of vertical sales teams and specialized market approaches.
• Prepares forecasts, territory/industry management, and growth plans
• Educates team on significant industry factors including competitive products, regulations, trends, customer needs, and pricing
• Establishes and reports on metrics to measure team performance; correct deficiencies where necessary
• Ensures that the sales plan is aligned with and supports the corporate revenue goal
• Invests time weekly to build and engage a pipeline of top talent for potential future hires
• Manages a team of 5-10 Strategic Account Executives; fosters a successful and positive team environment. 
• Hires, coaches and develops top talent into the team
• Drives a high performing sales organisation and
• Leads by example whilst being a role model for the team
• Empowers individuals to grow their own business

Area Sales Manager Requirements

• Demonstrated progressive experience in field sales, operations and leadership in open source software or software DevOps environment
• Experience selling to Fortune 500; willingness to “roll up your sleeves” and sell
• Demonstrated progressive experience leading field sales teams using the MEDDPICC or similar sales methodology. 
• Strong solution selling experience and experience elevating the team to be solution sellers
• Proven track record of meeting or exceeding performance objectives (revenue targets, pipeline targets, etc.)
• Experience utilizing CRM systems and marketing automation systems (such as Salesforce, Clari, Marketo, etc).
• Ability to exercise effective judgment, sensitivity, creativity to changing needs and situations; ability to handle a fast-paced environment and challenging workload
• Strong relationship building and negotiation skills
• Strong presentation skills; Executive level communication skills (both written and verbal) and the ability to mentor others
• You share our values, and work in accordance with those values.
• Leadership at GitLab
• Ability to use GitLab

Ability to travel if needed (and comply with the company’s travel policy)

Hiring Process

• Applicants for this position can expect the hiring process to follow the order below. Please keep in mind that applicants can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.

  • Selected candidates will be invited to schedule a 30min screening call with one of our Global Recruiters
  • Next, candidates will be invited to schedule a first interview with the Hiring Manager
  • Next, candidates will be invited to interview with 2-5 Team Members
  • Final Interview will be with a Sales leader

  Additional details about our process can be found on our hiring page.

#LI-BC2

This position is remote and due to the nature of the customers and team you will be supporting we are only considering candidates in Singapore and who are Permanent Residents Or Citizens. Candidates outside of these locations will NOT be considered. 

Field Marketing Manager SEA & India

The Field Marketing Manager position is responsible for all regional marketing supporting sales in their specific region. In this role, you will support our growing SEA/Korea & India region. 

A successful Field Marketing Manager has substantial understanding of sales-focused marketing, as well as our audiences of enterprise IT leaders, IT ops practitioners, and developers. They enjoy taking charge of regional marketing programs, detailed planning, proactive communication, and flawlessly delivering memorable marketing experiences that support our sales goals.

You will be an integral part of the APAC Field marketing team, responsible for accelerating revenue growth and brand recognition in the SEA & India region. In this role, you will develop the strategic Go-To-Market plan alongside SEA & India Regional Leaders to execute aligned marketing activity across the region. This role will focus on building regional programs to generate market awareness, produce quality pipeline, accelerate the sales cycle, and bolster customer relationships.

This role will report into the Regional Marketing Leader APAC. We are focused on candidates located in Singapore.

What you'll do in this role 

• Create, expand, and accelerate sales opportunities through regional and account-focused marketing execution and managing marketing campaigns that promote our products and/or services, within marketing defined strategy.
• Be an advocate for the sales region you support and help the rest of the marketing department understand their priorities.
• Partner with the Regional Sales Leader to develop the SEA & India Marketing plan, integrating quarterly sales and marketing requirements to support regional pipeline and revenue goals.
• Create GTM Strategy and Execution plan for demand generation programs across third-party, partner and hosted events,, in-person and virtual experiences, and roadshows.
• Be an advocate for the marketing department and help the sales team you support understand the marketing department's priorities.
• Decision making and discretion regarding event and campaign selection and planning in support of regional sales goals.
• Regional event and campaign strategy, decision making, and onsite management.
• Ensure all events and marketing campaigns are delivered on time and within budget, forecast, measure impact of marketing plans on sales cycles  and report on their effectiveness, optimising as needed.
• Following the GitLab process, project managing all campaigns from beginning to end ensuring they meet the target objectives.
• Own the planning and execution of key sales/marketing plays to deliver against upsell/cross-sell targets and key account penetration.
• Maintain ongoing communications and be the go-to marketing resource with the regional sales leaders, sellers, SDRs/BDRs.
• Budget and Vendor Management

We're looking for 

• Past experience delivering, accelerating, and expanding sales pipeline through regional marketing to SEA & India  markets. 
• 8+ years of marketing experience  (software/technology preferred).
• Exemplary communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external stakeholders.
• Excellent strategic thinking skills with ability to make data-driven decisions.
• Enthusiasm and drive to meet KPI’s within the given resource and budget parameters.
• Capacity to empathize with the needs and experiences of IT leaders, IT ops practitioners, and developers.
• Extremely detail-oriented and organized, and able to meet deadlines.
• Unmistakable evidence of working independently with curiosity and creativity.
• Bachelor's degree, emphasis in marketing preferred.
• Self-motivated, able to work autonomously and communicate with remote management for extended periods of time.
• Knowledge of Marketo, Salesforce, and Tableau is preferred.
• You share our values, and work in accordance with those values.
• A passion and substantial understanding of the developer tools, IT operations tools, and/or IT security markets.
• Experience with supporting both direct sales and channel sales teams.
• Travel up to 50%.
• This role will require travel, please review our current travel policy and guidance to ensure you are comfortable with the requirements.
• Ability to use GitLab.

Also, we know it’s tough, but please try to avoid the ​​confidence gap​.​​ You don’t have to match all the listed requirements exactly to be considered for this role.

Key Performance Indicators

• 10X spend contribution to sales pipeline for region responsible for.
• 100% SAO contribution in alignment to the FY SAO goals. Linked in the FMM handbook.
• Field Marketing plans completed in alignment with planning schedule.
• Spending of the regional Field Marketing budget within 5% variance.

Hiring Process

To view the full job description and hiring process, please view our​ ​handbook​. Additional details about our process can also be found on our ​hiring page​.

Compensation Calculator

To find out more about the compensation for this role, please apply to a role first. Once selected for a screening call, you'll be able to sign up here to view our compensation calculator. Be sure to use the same email address for both.

#LI-YP1

Marketing Programs Manager, Demand Generation

Looking for an innovative, high-growth, multi-award-winning company in one of the hottest segments of the security market?  Look no further than Veracode! 

Veracode is a global leader in Application Risk Management for the AI era. Powered by trillions of lines of code scans and a proprietary AI-generated remediation engine, the Veracode platform is trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment.

Learn more at www.veracode.com, on the Veracode blog, and on LinkedIn and Twitter. 

The Marketing Programs Manager, Demand Generation is responsible for supporting the development and execution of marketing campaigns that drive brand awareness, engage target audiences, and contribute to pipeline generation. The ideal candidate should possess a creative and strategic mindset, strong organizational skills, and the ability to collaborate across teams to support corporate business objectives and drive pipeline.

What you will be responsible for:

• Campaign Strategy and Planning: Assist in the development of marketing campaigns by leveraging market research, audience insights and competitive analysis to ensure that messaging, assets and channels are optimized for target personas and aligned with growth objectives.
• Cross-Channel Campaign Execution: Coordinate the execution and maintenance of multi-channel campaigns, including but not limited to webinars, email, digital, social media, nurtures, direct mail and events.
• ABM Strategy: Proven experience in executing ABM strategies, including audience segmentation, account selection, intent data analysis, and personalized campaign development. Strong understanding of the buyer journey and the ability to tailor messaging and tactics to high-value accounts to drive engagement and conversion.
• Project Coordination: Collaborate with internal teams to manage resources and maintain communication flow across functions to support effective campaign execution.
• Collaboration: Work closely with Product Marketing, Sales, Business Development Representatives (BDRs), Operations, and other departments to ensure campaigns are aligned with overall business objectives.
• Data Analysis and Reporting: Monitor and analyze campaign performance based on defined KPIs; suggest and execute optimizations to reach target goals
• Optimization:Continuously work with teams to optimize campaigns based on performance data, feedback, and market changes.

Required Skills:

• 5-7 years experience in Marketing with track record of managing pipeline-generating programs, preferably in a B2B SaaS company
• Demonstrative experience in marketing campaign management, with a focus on supporting campaigns across multiple channels
• Experience with email marketing, webinars, digital marketing and social media. 
• Experience with ABM strategies, including audience segmentation, account selection, intent data analysis, and personalized campaign development.
• Familiarity with ABM tools and platforms – 6sense preferred.
• Proficiency with various technology platforms including Salesforce, Marketo [or similar], webinar platforms [Goldcast preferred] and sales outreach platforms [Outreach/Salesloft preferred].
• Experience with web personalization tools [Mutiny] and Monday.com a plus.
• Experience with agile marketing a plus.
• Bachelor's degree in marketing, business administration, or a related field is preferred.

What we offer you:

• Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs. 
• Wellness benefits to help you focus on what’s most important.
• “Take What You Need” time off policy.
•  Extensive development and training offerings to help you grow your career at Veracode.
• Generous 401k match to help save for your future.
• Amazing community of professionals who take pride in what we do every day.

Compensation Transparency

In accordance with U.S. pay transparency laws, Veracode provides compensation transparency for roles based in the United States. Click here to view our compensation ranges by grade. Please note, specific compensation may be influenced by various factors including candidates experience, education, and work location.

Job Grade:Senior

Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The Senior Field Marketing Specialist, Americaswill help develop and execute regional and vertical-specific marketing strategies that align with sales goals and regional business objectives. This role will work closely with sales teams, product marketing, and global marketing teams to create localized campaigns, events, and programs that generate qualified leads and foster deeper relationships with prospects and customers. You will play a critical role in ensuring consistent messaging and execution of marketing programs in the field while measuring their impact and continuously optimizing for performance.

Job Responsibilities 

• Field Marketing Strategy & Execution:
  • Regional Marketing Plans:Execute annual and quarterly regional field marketing plans focused on our land and expand strategy to meet regional sales targets. Work closely with central marketing and campaign teams to align regional needs with overall company and GTM goals and appropriate tactics based on budget, resources, and KPI targets.
  • Event Marketing: Support the planning and execution of field events, including industry conferences, regional roadshows, user groups, webinars, and executive briefings, to drive awareness, engagement, and lead generation.
  • Regional Campaign Development: Design and implement field marketing plans tailored to the specific needs of the Americas region. Work closely with the sales team to align on objectives, messaging, and desired outcomes.
  • Sales Enablement: Collaborate with sales teams to create and deliver targeted marketing collateral, tools, and campaigns that help sales reps engage prospects effectively and drive the sales pipeline.
  • Localized Marketing: Adapt global marketing strategies and content for regional markets, ensuring relevance and resonance with local audiences, industries, and customer needs.
• Cross-functional Collaboration:
  • Collaboration with Sales: Partner closely with field sales teams to ensure alignment of field marketing efforts with sales targets, KPIs, and customer acquisition goals.
  • Collaboration with Product and Corporate Marketing: Work with product marketing and corporate marketing teams to ensure that campaigns and messaging align with the broader go-to-market strategy and brand guidelines.
  • Stakeholder Management: Regularly communicate with key stakeholders, including regional sales leaders, to understand local challenges, opportunities, and feedback on marketing effectiveness.
• Lead Generation & Demand Generation:
  • Demand Generation: Support the development and execute demand generation campaigns that drive qualified leads, nurture existing prospects, and convert them into sales opportunities. Working in partnership with Digital Strategy and Performance Marketing teams. 
  • Account-Based Marketing (ABM): Support the development and implementation of  ABM strategies in collaboration with sales to target high-value accounts and increase engagement and conversion within key accounts. Working in partnership with Digital Strategy and Performance Marketing teams. 
• Measurement & Optimization:
  • Campaign Performance: Monitor, track, and report on the effectiveness of field marketing programs. Use data-driven insights to adjust tactics, optimize for higher engagement, and improve ROI. Work closely with a centralized campaign management team.
  • Marketing Analytics: Leverage tools like CRM systems, marketing automation platforms (e.g., Marketo, HubSpot), and analytics platforms to measure campaign impact and report on key metrics (pipeline growth, event attendance, lead conversion, etc.). Work closely with a centralized campaign management team.
• Budget Management: Manage field marketing budgets for regional programs and events, ensuring cost-effective and efficient execution of campaigns.

Qualifications/Experience 

• Experience:
  • 5 years of experience in field marketing or demand generation in a B2B SaaS or technology company.
  • Strong background in event marketing, including trade shows, webinars, and regional events.
  • Proven experience executing and optimizing regional marketing programs, demand generation, and account-based marketing strategies.
• Skills:
  • Project Management: Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
  • Sales Collaboration: Experience working directly with sales teams to align marketing efforts with sales goals and drive measurable results.
  • Analytical Skills: Ability to measure the effectiveness of campaigns and optimize based on key performance indicators (KPIs) such as lead generation, pipeline velocity, and sales conversion.
  • Communication: Excellent verbal and written communication skills, with the ability to develop compelling messaging and influence stakeholders.
  • Marketing Technology: Familiarity with marketing automation tools (e.g., Marketo, HubSpot, Pardot), CRM systems (Salesforce), and analytics platforms.
• Personal Attributes:
  • Self-motivated, can-do attitude, with the ability to work independently, manage competing priorities, and adapt to a rapidly changing environment. 
  • Results-driven with a strong focus on delivering high-impact marketing programs that drive business growth.
  • Collaborative team player who thrives in a fast-paced, dynamic environment.
  • Creative, with a keen understanding of how to tailor messages and campaigns to diverse audiences.

About Brightcove 

Brightcove is a diverse, global team of smart, passionate people who are revolutionizing the way organizations deliver video. We’re hyped up about storytelling, and about helping organizations reach their audiences in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. 

Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and we have built a culture that values authenticity, individual empowerment, excellence and collaboration. This culture enables us to harness the incredible power of video and create an environment where you will want to grow, stay and thrive. Bottom line: We take our video seriously, and we take great pride in doing it as #oneteam.

WORKING AT BRIGHTCOVE 

We strive to provide our employees with an environment where they can do their best work and be their best selves. This includes a focus on our employees’ work experience, actively creating a culture where inclusion and growth are at the center, and hiring, recognizing, promoting employees who are committed to living and breathing these same ideals. We value collaboration, creativity, work/life balance, professional growth and creating an empowering space for open communication. Whether you’re in one of our offices around the world or working remotely you have plenty of opportunities to meet colleagues andcelebrate a variety of personal interests with organized groups and clubs including an Employee Action Committee, Women of Brightcove, Pride of Brightcove, Parents of Brightcove … and more to come!

We recognize that no candidate is perfect and Brightcove would love to have the chance to get to know you. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. Brightcove embraces diversity and seeks candidates who support persons of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply. If you need any accommodations for your interview, please email recruiting@brightcove.com. 

The Brightcove Privacy Policy explains the processing and purposes of any personal information.

BC21160

BetterCloud 

Director of Demand Generation

Remote, US 

BetterCloud is the market leader for SaaS Operations, enabling IT professionals to transform their employee experience, maximize operational and spend efficiency, and centralize data protection. With no-code automation enabling zero touch workflows, thousands of forward-thinking organizations like Global Payments, DraftKings, and CloudFactory now rely on BetterCloud to automate processes and policies across their cloud application portfolio.

With 10+ years experience pioneering the SaaS Operations movement, BetterCloud now serves the world’s largest community of SaaSOps experts. As host of Altitude, the industry’s leading SaaSOps event and publisher of The State of SaaSOps Report, the category’s definitive market research, BetterCloud is recognized by customers (G2) and leading analyst firms (Gartner and Forrester) as the market leader in SaaS Operations Management. BetterCloud is backed, among others, by some of the best technology investors Vista Equity Partners, Warburg Pincus, Bain Capital, and Accel. 

In this role, you will be responsible for generating demand for our sales organization across all stages of the customer journey (net new sales and upsell / cross-sell). While we have traditionally used a mix of content, SEO, digital advertising, email marketing, online events, and select in-person events to generate demand, we want you to come on board, take stock of where we are today, and define and execute your own strategy. 

A successful candidate will be results-driven, and comfortable with both the analytical and creative sides of marketing. They will have experience with strategy, execution, performance analysis and optimization across all stages of the demand generation funnel, and will need to be comfortable rolling up their sleeves to get hands-on with demand generation programs. This position will report to our Chief Marketing Officer.

Responsibilities

• Own key business metrics including leads, lead quality, MQLs, SQLs, Opportunity Creation, and Pipeline Generated and work across the marketing organization and with sales to influence performance against these metrics
• Lead the demand gen team in development, execution and optimization of all lead generation, nurturing and paid customer acquisition campaigns across all funnel stages
• Own demand generation relationship with sales leaders, forging strong communication and service level agreements (SLAs) between marketing and sales
• Develop quarterly demand generation plans, oversee campaign development, forecast outcomes and present to senior management
• Demonstrate a strong understanding of key SaaS business metrics, and use those metrics to set target CPA thresholds; experiment with new channels, techniques, and messaging to maximize ROI on paid marketing spend
• Own all online marketing efforts to the extent we employ them, including SEO, paid search, paid social, display, retargeting, and other paid and organic channels. 

Required

• 8+ years of experience in a B2B demand generation role
• Big picture thinking with meticulous attention to detail; you will need to understand the overall business and marketing strategy, translate that into an acquisition strategy and guide the team through execution
• Deep operational experience in multiple areas of demand generation (email marketing, online advertising, analytics, etc.)
• Management experience within demand generation or other related areas of marketing
• Proven track record of measuring and improving effectiveness of demand generation efforts at each level of the funnel (MQL, SQL, Opportunities, Pipeline), partnering with sales and sales development to improve them, and reporting those results as well as recommendations up to the executive level.

 Recommended

• Experience marketing to IT organizations in a B2B context
• Experience with the Marketo + Salesforce stack 

Salary:

Salary Range: $170,000 - $200,000 

This salary range represents BetterCloud’s good faith and reasonable estimate of the range of possible compensation for this role at the time of posting, and BetterCloud may ultimately pay more or less than the posted range.  The final salary for this position will be determined in BetterCloud’s sole discretion, consistent with applicable law, and based on a variety of factors, including but not limited to the employee’s work experience, skills, and qualifications for the role, as well as the needs of BetterCloud’s business and other operational considerations.

BetterCloud is an Equal Opportunity Employer, including disabled and vets.

*Remote - Qualified applicants based on most states of the U.S.A. are eligible for this position. Note that there are a number of states from which this position cannot be held.

About OffSec

Founded in 2007 by the creators of Kali Linux, OffSec (formerly known as Offensive Security) is the leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners. OffSec’s distinct pedagogy and practical, hands-on learning help organizations fill the infosec talent gap by training their teams on today’s most critical skills.

Become a part of our global presence and work from anywhere.

With team members in over 40 countries, we believe in inspiring people of all backgrounds and communities. The OffSec team is composed of diverse, internationally published authors, conference speakers, and seasoned information technology professionals from both the private sector and governments worldwide.

Excited about our mission and what we do? Apply and join us!

About the Job

Reporting to the Chief Revenue Officer (CRO), the SVP of Marketing will lead OffSec’s global marketing organization, driving strategies and execution across enterprise and consumer audiences. This critical role will focus on scaling the company’s marketing efforts in alignment with its growth trajectory, targeting both mature and emerging markets. The SVP will be responsible for demand generation, customer acquisition, product marketing, field and partner marketing, brand building, and community engagement. The ideal candidate will have the leadership experience and hands-on approach to guide the marketing function and ensure it matures into a world-class operation, with the potential to evolve into a Chief Marketing Officer (CMO) role.

Duties and responsibilities

Demand Generation and B2B Customer Acquisition

• Demand Generation:
• Design and execute a comprehensive, global B2B demand generation strategy targeting enterprise customers, focusing on building a high-quality sales pipeline.
• Develop account-based marketing (ABM) campaigns to engage and convert key enterprise accounts.
• Leverage data and analytics to measure campaign performance and continuously optimize for conversion rates and return on investment.
• B2B Customer Acquisition:
• Build and implement innovative strategies to attract and acquire enterprise customers in cybersecurity, government, and education sectors.
• Collaborate with Sales to align on ICP (Ideal Customer Profile) targeting, lead scoring, and pipeline generation goals.
• Enhance the marketing-sales handoff process to ensure seamless conversion from marketing-qualified leads (MQLs) to sales-qualified leads (SQLs).

Product Marketing

• Develop and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with company goals.
• Create compelling value propositions, messaging, and positioning that resonate with both B2B and B2C audiences.
• Build a robust competitive analysis framework to identify market trends, customer needs, and differentiators.
• Equip the Sales and Customer Success teams with high-quality enablement materials, including product overviews, ROI calculators, case studies, and presentations.
• Serve as a liaison between Product, Content, Sales, and Marketing to ensure consistent communication of customer feedback and market insights.

Field and Partner Marketing

• Field Marketing:
• Develop regional marketing strategies to support field teams in key geographies, including localized campaigns, events, and account-specific initiatives.
• Organize and execute industry events, trade shows, and OffSec-hosted webinars to enhance brand visibility and drive engagement.
• Partner Marketing:
• Collaborate with channel and technology partners to co-develop marketing strategies that expand reach and drive joint revenue opportunities.
• Build scalable co-marketing programs with partners, including joint webinars, events, and demand-generation campaigns.

Brand Building and Thought Leadership

• Strengthen OffSec’s brand as a leader in cybersecurity training and thought leadership.
• Elevate the brand’s emotional resonance with enterprise, government, education, and individual audiences globally.
• Lead PR efforts to amplify OffSec’s voice among cybersecurity practitioners and business decision-makers.

Customer Acquisition and Optimization

• Drive customer acquisition and web traffic for B2C and B2B sales through ad optimization, SEO/SEM, and funnel conversion strategies.
• Leverage analytics tools to test, measure, and optimize marketing initiatives.
• Develop and execute campaigns that drive measurable growth in new customer acquisition and expand lifetime value (LTV).

Community Engagement

• Build and engage OffSec’s passionate, global user community through events, campaigns, and digital experiences.
• Develop programs to foster customer advocacy and loyalty, leveraging the strength of OffSec’s brand.

Team Leadership and Development

• Recruit, develop, and retain a high-performing marketing team.
• Foster a culture of accountability, creativity, and data-driven decision-making.

Qualifications

Experience

• 10+ years of marketing leadership experience, with a strong focus on enterprise B2B marketing, demand generation, and customer acquisition.
• Proven ability to scale growth-stage companies from $100M to $300M, preferably in private equity-backed environments.
• Experience with SaaS, managing the customer lifecycle, and marketing to B2B and B2C audiences.
• Track record of working in a private equity-backed company focusing on strong EBITDA growth.
• Expertise in field and partner marketing, including co-marketing initiatives.
• Demonstrated success in developing and launching product marketing strategies and programs.

Technical and Strategic Expertise

• Deep knowledge of B2B demand generation, ABM, and the use of marketing automation tools (e.g., Marketo, HubSpot, Salesforce).
• Proficiency in analytics-driven marketing, funnel optimization, and ad performance tracking.
• Familiarity with leveraging third-party research firms (e.g., Gartner, Forrester) to enhance brand credibility.
• Cybersecurity and training/education experience preferred, but not required 

Leadership

• A strategic thinker with hands-on execution skills and the ability to lead from the front.
• Experience managing and inspiring distributed teams in a fast-paced, entrepreneurial environment.

Other Attributes

• Exceptional written and verbal communication skills.
• Strong interpersonal skills with a collaborative mindset.
• Passion for building communities and engaging with a global user base.

Why Join OffSec?

OffSec is a market-leading cybersecurity training and certification company, with a unique blend of enterprise and direct-to-consumer businesses. The company is poised for tremendous growth and offers the opportunity to shape its marketing function into a best-in-class operation. As SVP of Marketing, you will play a pivotal role in scaling the company to new heights and expanding its impact worldwide.

Working conditions

This role is a full-time salaried position. Work hours for this position are flexible and will be performed from a home office.

Direct reports

This position will have multiple direct reports.

EEO

OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Amperity is more than just the leading customer data platform — THE PEOPLE bring energy, smarts, and experience from all different backgrounds, reflecting our commitment to diversity, equity, and inclusion. THE TECHNOLOGY is multi-patented, AI-powered customer data management software that we invented to help solve problems that have been frustrating consumer brands for years. THE OPPORTUNITY is to hitch your career to a rocket ship. We're addressing a critical market need: helping hundreds of leading brands make sense of massive amounts of transactional and engagement data so that they can understand their customers and provide experiences that delight while boosting revenue and moving the business metrics that matter. Come help us make it happen!

The Role

We are looking for a motivated Revenue Operations Analyst to support our GTM (Go-to-Market) operations across multiple teams, with a focus on sales and marketing operations. This role is ideal for someone with 3+ years of experience who is of revenue operations and is excited about developing their skills alongside a team of experienced leaders. You will report to the Sr. Director of GTM; Revenue Operations.

Interesting Problems

• Support the GTM revenue operations team by assisting in the execution of daily responsibilities across all channels.
• Oversee evaluation of inbound requests from partners.
• Maintain reports and dashboards to provide applicable insights for Sales, Marketing, and Customer Success teams.
• Help manage data integrity and accuracy within the CRM and marketing automation platforms.
• Collaborate with marketing to track campaign performance, lead generation, and funnel metrics.
• Work with other teams to improve operational efficiency and agreement across all GTM functions.
• Support daily administration of Marketo including program creation, audience segmentation, email marketing, list imports, and database hygiene.
• Support daily MarTech operations and data flow into internal systems like Salesforce.
• Ensure accuracy of important system processes including lead scoring, lead routing, privacy compliance, UTM tracking, and data syncs between sales and marketing technologies.
• Contribute to ad hoc projects related to overall revenue operations..

About You

• 3+ years of experience in Revenue Operations, Sales Operations, Marketing Operations, or a related role.
• Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Drift, 6Sense, Bizible, Outreach, or Marketo).
• 1+ years of Tableau experience
• Excel and report-building skills, with a desire to grow in data reporting.
• Interest in learning about broader GTM operations, including marketing ops, sales ops, customer success ops, and business process optimization.
• Willingness to present to internal and external partners.
• Bachelor’s degree or equivalent experience.

Remote Available

Amperity has offices in Seattle, WA and New York, NY or we have the opportunity to hire remotely in CA, CO, FL, GA, IL, IN, MA, MN, NJ, OH, OR, TX.

Compensation

Base Salary:  $74,000 - $100,000.Within our pay range, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training. 

Cash Incentives:Cash incentives are also available.

Stock Options: The opportunity for ownership is an exciting part of Amperity’s total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position.

Benefits

We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. For more details on our benefits, please see our US Benefits & Perks Guide.

Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, and reproductive health choices), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as someone with a disability, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

The Basics:

Tanium is looking for a Marketing Program Manager to assist in the strategy and management of a variety of integrated campaign types across North America. This role is responsible for executing, maintaining, and analyzing the success of hosted and third-party events, resulting in pipeline generation and acceleration across all segments.

The ideal candidate will be passionate about event marketing with strengths in strategizing and building impactful campaigns. Your day-to-day will include the support and execution of various marketing initiatives, process improvements, and enablement.

What you’ll do:

• Develop strategies and programs to support the customer journey, from top of funnel brand awareness campaigns to customer retention activities
• Execute “Always on” campaigns, working cross-functionally with product marketing and technical teams to ensure content is refreshed to align with Tanium’s latest and greatest initiatives
• Collaborate closely with our dynamic regional marketing team to own the logistics and execution of regional tradeshows, increasing our presence and ROI with creative targeted promotional and onsite strategies
• Ensure team-wide enablement assets are maintained with the latest information and process guidelines
• Aggregate data and anecdotal insights to present on event performance against the goals set, continuously improving programs by suggesting new iterations and strategies
• Work with vendors to negotiate NAM-wide, multi-event contracts & deliverables and onboard new vendors by following our internal processes
• Track programmatic spend to ensure we stay within budget with an emphasis on ROI

We’re looking for someone with:

• Someone with strong program management skills, experienced in executing multiple marketing programs and initiatives at once, in a fast-paced, deadline-intensive environment.
• Takes the initiative to evaluate program effectiveness and look for ways to drive efficiencies in the deliverables & processes
• Demonstrates cross-functional leadership in driving urgency to ensure programs are launched in a timely manner and executed with precision
• Has an analytical mindset, enjoys “being in the weeds” of the MarTech stack, and is proficient in Marketo, Swoogo, and Salesforce.
• 3-5 years developing and executing marketing events and strategic programs
• BA or BS in marketing, communications, advertising or related field

About Tanium 

Tanium delivers the industry's only true real-time cloud-based endpoint management and security offering. Its platform is real-time, seamless, and autonomous, allowing security-conscious organizations to break down silos between IT and Security operations that results in reduced complexity, cost, and risk. Securing more than 32M endpoints around the world, Tanium's customers include Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military. It also partners with the world's biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments. Tanium has been named to the Forbes Cloud 100 list for nine consecutive years and ranks on the Fortune 100 Best Companies to Work For. For more information on The Power of Certainty™, visitwww.tanium.comand follow us onLinkedIn andX. 

On a mission. Together. 

At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.   

We are an organization with stakeholders around the world and it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things. 

Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.   

What you’ll get

The annual base salary range for this full-time position is $70,000 to $210,000. This range is an estimate for what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience.

In addition to an annual base salary, team members will receive equity awards and a generous benefits package consisting of medical, dental and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits.

For more information on how Tanium processes your personal data, please see our Privacy Policy

About Invoca:

Invoca is the industry leader and innovator in AI and machine learning-powered Conversation Intelligence. With over 400 employees, 2,000+ customers, and $100M in revenue, there are tremendous opportunities to continue growing the business. We are building a world-class SaaS company and have raised over $184M from leading venture capitalists including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.

About the Role:

The Marketing Revenue Operations Manager will be a strategic and operational partner to the marketing organization, particularly the VP of Demand Generation. You will bring a balance of operational expertise, technical skills, and analytical capabilities to design and implement processes that drive efficiency and enable marketing success. This role is critical in ensuring the smooth operation of demand generation activities and supporting data-driven decision-making. This role will report directly to the Senior Director of Revenue Process and Technology

You Will:

Operational Leadership

• Develop and implement scalable marketing and demand generation processes to drive growth.
• Collaborate with Marketing/Demand Generation and RevTech stakeholders to gather priorities and business requirements, assess needs, and recommend, develop, and implement tailored operational solutions and tools.
• Oversee Campaign Desk Operations to ensure efficient execution of campaigns and alignment with demand generation goals.
• Collaborate with demand generation teams to execute multi-channel campaigns.
• Build and test marketing automation workflows (e.g., nurture campaigns, email sequences).
• Implement and monitor A/B testing for email and landing page optimization.
• Support account-based marketing (ABM) efforts by aligning data, technology, and reporting.
• • Optimize top-of-funnel processes, including lead scoring, qualification, and routing, ensuring seamless lead flow from acquisition to pipeline creation.
• Monitor lead flow and conversion rates to identify bottlenecks and areas for improvement.
• • Work closely with Revenue Operations to ensure alignment on data, processes, and tools.

Technical Expertise

• Own and manage the marketing automation platform (Marketo required) and collaborate with the RevTech team to maintain seamless integrations between marketing tools and CRM.
• Partner with the Marketing/Demand Gen team and RevTech stakeholders to assess, recommend, and operationalize the Marketing SaaS/Tech stack to meet department objectives.
• Translate business requirements into operational and technical solutions to streamline workflows and automate processes.

Data and Analytics

• Build and implement a data-driven lead scoring model to prioritize leads with the highest purchase intent.
• Create reports and dashboards to monitor activity, KPIs, and performance metrics, including last-touch attribution.
• Collaborate with the Revenue Analytics & Insights team to analyze campaign performance, lead flow, and pipeline contribution to provide actionable insights.

Optimization and Innovation

• Analyze current processes and tools, identifying opportunities for improvement and automation.
• Partner with stakeholders to identify gaps and implement innovative solutions to support marketing and demand generation goals.
• Regularly evaluate and optimize the marketing tech stack to enhance team efficiency and campaign impact.

You Have:

• 4-7 years of marketing operations experience, ideally within a B2B SaaS company 
• Proficiency with CRM Systems (Salesforce required) and Marketing Automation tools (i.e. Marketo (required), Marketing Cloud, HubSpot)  

Advanced skills with Microsoft Excel/Google Sheets, PowerPoint/Google Slides  

• Strong problem-solving skills with a passion for identifying and solving complex operational challenges.
• Excellent communication and interpersonal skills, with the ability to build strong cross-functional relationships; had demonstrated success in delivering results working x-functionally. 
• Highly organized and detail-oriented, with a demonstrated ability to prioritize and manage multiple projects in a fast-paced environment.
• Self-starter who is adaptable, flexible, and thrives in ambiguity and a fast pace environment.
• Strong written and verbal communication and presentation skills
• Strategic, analytical thinker with strong business acumen
• Strong work ethic with a “get stuff done” mentality 

Nice to have: Experience with data visualization tools (i.e. Looker, Tableau, Anaplan)

• Nice to have: Knowledge of working with project management tools (i.e. Asana, Monday.com, Trello, Confluence) 

Salary, Benefits & Perks:

Teammates begin receiving benefits on the first day of the month following or coinciding with one month of employment. Offerings include:

• Paid Time Off -Invoca encourages a work-life balance for our employees. We have an outstanding PTO policy starting at 20 days off for all full-time employees. We also offer 15 paid holidays, 10 days of Compassionate Leave, days of volunteer time, and more.
• Healthcare -Invoca offers a healthcare program that includes medical, dental, and vision coverage. There are multiple plan options to choose from. You can make the best choice for yourself, your partner, and your family.
• Retirement - Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%.
• Stock options - All employees are invited to ownership in Invoca through stock options.
• Employee Assistance Program -Invoca offers well-being support on issues ranging from personal matters to everyday-life topics through the WorkLifeMatters program.
• Paid Family Leave -Invoca offers up to 6 weeks of 100% paid leave for baby bonding, adoption, and caring for family members.
• Paid Medical Leave - Invoca offers up to 12 weeks of 100% paid leave for childbirth and medical needs.
• Sabbatical -We thank our long-term team members with an additional week of PTO and a bonus after 7 years of service.
• Wellness Subsidy - Invoca provides a wellness subsidy applicable to a gym membership, fitness classes, and more.
• Position Base Range - $95,000.00 - $135,000.00 Salary Range / plus bonus potential

  This role is remote and open to candidates located in the United States and Canada. Please note that we are unable to provide visa sponsorship for this position.

DEI Statement

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal-opportunity workplace.

#LI-Remote

The Role:Imagine selling a solution that will predict for your customers (with an 85% accuracy) who is going to buy, what they’ll buy and when.  This role will be an instrumental player in helping grow 6sense’s footprint in the Financial Services vertical, one of our fastest growing markets. We will trust you to evangelize 6sense, run your business like a CEO, and consistently exceed quarterly and annual targets.  This is not your average start-up; you’ll be closing large deals.  And you’ll be rewarded very well for doing so.  

The Fit:The Vertical team is newer to 6sense so you can get into a greenfield territory within an established and proven company.  We’re looking for people who not only have passion for fundamentally changing the way companies do business, but also have industry insight and can help accelerate the success we have selling into Financial Services 

Here are the traits you exhibit:  

• Intrinsic drive to be successful, love to win – You’ll take the initiative to figure it out, and are motivated to do your absolute best work. (That’s why you’ve ended up at top across your career.)  
• Clear, succinct communicator – Using your customer’s language, you’ll help them clearly understand the value 6sense delivers  
• Technical expertise – You’ll demonstrate and speak tohow6sense drives success  
• Innately curious – You’ll know your buyer, their business, and what 6sense means to their success  
• Empathetic listener – You’ll listen more than you talk. And, you really get what they mean.   
• Collaborate and win as a team – You’ll compete, but above that you’ll collaborate, you’ll share what is working, you’ll help the team win, you’ll take on projects outside of closing deals.  

Minimum Requirements:  

• 5+ years of quota carrying software or technology sales, closing complex sales cycles  
• Consistent track record of over-achieving quota (top 10-20% of company)  
• Experience closing transactions >$250k ACV to line of business executives  

Preferred Requirements:  

• 2+ years selling into Financial Services or adjacent industries  
• Experience selling to Enterprise CMOs, VPs Demand Gen, Marketing Operations, Sales leaders  
• Experience selling to Enterprise Marketing & Sales leaders  
• Experience closing $1M+ transactions  
• Familiarity with marketing tech stack (Marketo, Eloqua), b2b publishers/media, data providers 
• Strong and demonstrated written and verbal communications skills  
• Ability to work in a fast-paced, team environment  
• 4-year BA/BS degree or equivalent practical experience  
• Strong C-level customer references 

Base Salary Range: $102,000 to $156,000. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). #LI-remote

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