Principal Product Marketing Manager 

Our Mission – Securing the software that powers your world. At Veracode, we are focused on that mission every day. Veracode is recognized as a premier provider of SaaS-based application security solutions, transforming the way companies secure applications in today’s software driven world. We provide our customers with a solid foundation on which to build security into their modern agile development processes.

We areseekinga highly skilled and experienced Principal Product Marketing Manager to join our team, supporting our latest acquisition ofLongbow Security. As the Principal Product Marketing Manager, you willbe responsible fordeveloping and executing strategic marketing plans, to drive the adoption and success ofthe Longbow platform and advancing Veracode in the application security posture management space. You will work closely with cross-functional teams, including product management, sales, and engineering, to develop compelling messaging, positioning, and go-to-market strategies. Your goal will be to effectively communicate the value and differentiation of our platform to our target audience and drive customer engagement and revenue growth. 

Key Responsibilities

• Develop and execute comprehensive product marketing strategies and plans to drive the adoption and success of the Longbow Risk Management Platform. 
• Collaborate with product management to define and refine product positioning, value proposition, and key messages. 
• Create compelling and differentiated product messaging and positioning that resonates with Veracode customers and prospects. 
• Develop and deliver high-impact sales enablement materials, including presentations, battle cards, and case studies. 
• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape. 
• Develop deep understanding of customer personas, pain points, and buying behaviors to inform messaging and positioning. 
• Collaborate with demand generation and digital marketing teams to develop and execute effective marketing campaigns and programs. 
• Work closely with sales team to provide product training, support, and enablement. 
• Monitor and analyze market and competitive trends to identify opportunities and threats. 
• Stay up-to-date with industry trends, best practices, and emerging technologies in the security risk remediation space.
• Expect travel up to 10-15% of the year.

Key Background

• Bachelor's degree in marketing, business, or a related field. MBA is a plus. 
• Minimum of 6-8 years of experience in product marketing, preferably in the cloud security, application security or software industry. 
• Proven track record of launching products and driving product adoption.
• Experience presenting at conferences, customer briefings and webinars.
• Ability to create compelling and impactful messaging through creative storytelling.
• Strong analytical and strategic thinking skills, with the ability to translate market insights into actionable marketing strategies.
• Ability to collaborate effectively with cross-functional teams and build strong relationships to drive results. 

If you are a highly motivated and experienced product marketing professional looking to make a significant impact in the cybersecurity industry, we would love to hear from you. Apply now! 

What’s in it for you:

• Medical, Dental, and Vision Coverage to meet all your healthcare needs
• Unlimited paid time off and flexible work arrangements to support a healthy work-life balance
• Extensive development and training offerings to help you grow with us
• An annual contribution of 6% towards your pension
• Life assurance, personal accident, and long-term disability insurance
• Enhance parental leave initiatives as well as other family friendly benefits
• Annual fitness reimbursements and access to apps that support wellbeing
• Summer and end of year social events to bring the team together and celebrate our success

Compensation Transparency

In accordance with U.S. pay transparency laws, Veracode provides compensation transparency for roles based in the United States. Click here to view our compensation ranges by grade. Please note, specific compensation may be influenced by various factors including candidates experience, education, and work location.

Job Grade: Principal

Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Product Marketing Manager

Who We Are 

Cobalt was founded on the belief that pentesting can be better. Our pentests start in as little as 24 hours and integrate with modern development cycles thanks to the powerful combination of a SaaS platform coupled with an exclusive community of testers known as the Cobalt Core. Accepting just 5% of applicants, the Core boasts over 400 closely vetted and highly skilled testers who jointly conduct thousands of tests each year. 

Our award-winning, fully remote team is committed to helping agile businesses remediate risk quickly and innovate securely. Today, over 1,000 customers use Cobalt to run pentests on demand via Pentest as a Service, AKA PtaaS, a space which Cobalt pioneered (you could even say we wrote the book on it) and continues to lead. 

Description

We’re on a mission to hire the very best! With growing demand for our technology and services, we are looking for an energetic Product Marketing Manager to join our team. You will be responsible for the development and execution of marketing strategies, product positioning and messaging, marketing content for product launches, events and sales enablement and go-to-market plans for Cobalt offensive security solutions. You are passionate about understanding customer needs and ensuring we have the core product marketing resources to empower customer success. As a natural storyteller, you can easily translate that knowledge into compelling positioning and content. You’ll do this by delivering the right content at each stage of the customer lifecycle, by equipping Cobalt teams with the right stories and talking points, and by evolving the Cobalt brand through product and feature launches.

What You'll Do

• Marketing strategy — create product marketing plans, quantify market opportunities, identity and lead GTM strategies
• Market intelligence  —  understand and stay abreast of competitive landscape and industry news to best influence our marketing strategy, competitive positioning and sales enablement
• Positioning and messaging — craft compelling, high-impact messaging and customer-centric narratives that define our portfolio, value proposition, and competitive differentiation
• Thought leadership – partner with corporate marketing to develop narratives, create presentations and content (white papers, blogs, videos, etc) to drive awareness and demand for Cobalt 
• Product launches —  lead successful product launches by owning the go-to-market strategy for new product introductions and feature releases including market research, positioning, messaging, packaging, demand generation, internal enablement, customer communications, etc.
• Cross-functional alignment  —  partner with cross-functional teams to research, plan and implement go-to-market tactics that increase demand, revenue, and retention.
• Enablement  —  work collaboratively with Product, Delivery and GTM teams to develop tools and materials that arm the sales, customer success and channel teams with sales plays and competitive intelligence that increases sales productivity and pipeline conversion

You Have

• 3-5 years B2B cybersecurity product marketing experience
• Bachelors degree, MBA a plus
• Comfort working in a startup environment
• Marketing experience within a SaaS or cloud based technology start-up is preferred
• Proven background in owning customer research, market analysis, and segmentation
• Collaborative and team-oriented, with an ability to build strong working relationships across levels, departments, and geographically dispersed office locations
• A can-do attitude and ability to juggle multiple priorities simultaneously
• Demonstrated communication and writing skills
• Experience working in a fast-paced environment, where experimentation and iteration were core values

Diversity at Cobalt

With over 45 nationalities already at Cobalt (and counting) we respect and celebrate diversity! We’re proudly committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. We support each other and are grateful for each Cobalter's contribution to our mission — let's make security dance! 

Please apply even if you don't think you meet all of the criteria above but are still interested in the job. Nobody checks every box, and we're looking for someone excited to join the team.

Why You Should Join Us

• Grow in a passionate, rapidly expanding industry operating at the forefront of the Pentesting industry 
• Work directly with experienced senior leaders with ongoing mentorship opportunities
• Earn competitive compensation and an attractive equity plan
• Save for the future with a 401(k) program (US) or pension (EU) 
• Benefit from medical, dental, vision and life insurance (US) or statutory healthcare (EU)
• Leverage stipends for:
• Wellness
• Work-from-home equipment & wifi
• Learning & development
• Make the most of our flexible, generous paid time off and paid parental leave 
• Work remotely from anywhere in the US, the UK, or Germany

Pay Range Disclosure

Cobalt is committed to fair and equitable compensation practices. The salary range for this role is $95,200 - $119,000 per year + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications.  The salary range may differ in other states and may be impacted by proximity to major metropolitan cities. 

Overview:

We are currently seeking a dynamic and motivated individual to join the Product Marketing team at Recharge. This person will drive our strategy, value proposition and marketing efforts for high-growth potential segments. The ideal candidate will play a critical role in shaping and executing targeted marketing initiatives, leveraging a deep understanding of product value propositions, the competitive landscape and market demands. 

What You’ll Do:

• Live by and champion our organizational values: Accountability, Collaboration, Iteration & Details.

• Develop, orchestrate, and execute holistic ABM strategies and programs, encompassing 1:1, 1:few, and 1:many initiatives, as well as executive and industry programs.

• Become a product and market expert to drive thoughtful go-to-market strategies, collaborating closely with the Product team.

• Partner with Account Executives and Sales Development Representatives to impact outreach effectiveness and efficiency through research, enablement, presentation and sequence reviews.

• Collaborate closely with Marketing and Sales teams to define and prioritize short and long-term programs and campaigns to drive engagement in key accounts.

• Take responsibility, along with counterparts in Sales, for consistently achieving new sales pipeline targets quarterly.

• Work closely with Customer Success to ensure new product launches are adopted by top customers.

• Measure performance metrics and provide actionable recommendations to enhance our roadmap and growth, utilizing data insights to influence future strategy.

• Define, monitor, and analyze metrics for campaigns to ensure strategic goals are met, leveraging data insights to influence future strategy.

• Participate in industry and company-hosted conferences and events.

What You’ll Bring:

• Minimum of 4 years of Product Marketing and/or Account-Based Marketing experience, including a track record of developing Enterprise marketing programs. 

• Involvement in competitive intelligence programs for a technical product. 

• Experience partnering with Sales, SDR, and events teams for pipeline and revenue targets. 

• Familiarity with CRM and MAP software (e.g., Salesforce, Marketo, HubSpot), ABM, and sales intelligence technologies (e.g., 6sense, Demandbase, Clearbit, ZoomInfo, Apollo).

• Experience supporting sales teams with 1:1 and 1:few campaigns and presentations.

• Highly organized and strong attention to detail with a motivated, self-starter attitude.

• Demonstrated ability to organize and lead cross-functional project teams for impactful go-to-market launches.

• Ability to work independently as well as in a team-oriented environment.

• Experience in ecommerce technology is a plus.

• Willingness to travel as needed.

Hi, we're Oscar. We're hiring a Senior Manager, Product Marketing to join our Product Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role

The Product Marketing team is responsible for improving member experience, leading member-facing communication strategy, and driving both clinical and administrative value for the business.

In this role, you will work cross-functionally with stakeholders across Clinical, Insurance, Affordability, Product, CRM, Quality, and Operations teams to build campaigns and programs to improve the clinical engagement and health outcomes of our members. You will be responsible for scoping, designing, executing, measuring, and optimizing multi-channel campaigns to drive action and behavior change for all segments of our Oscar members.

You will lead the development and execution of direct to consumer and direct to provider product marketing strategies that drive member engagement objectives to support enterprise goals. You will independently manage and oversee product marketing initiatives that draw insights from marketing-related sources such as communication strategies, channel analysis, A/B testing, and attribution modeling. You will identify cross-team opportunities to improve member experience, product adoption, or outcomes through internal cross-functional partnerships.

You will report to the Associate Director, Product Marketing.

Work Location

Oscar is a blended work culture where everyone, regardless of work type or location, feels connected to their teammates, our culture and our mission.

If you live within commutable distance to our New York City office ( in Hudson Square), our Tempe office (off the 101 at University Drive), or our Los Angeles office (in Marina Del Rey), you will be expected to come into the office at least two days each week. Otherwise, this is a remote / work-from-home role.  

You must reside in one of the following states: Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, or Washington, D.C. Note, this list of states is subject to change. #LI-Remote

Pay Transparency

The base pay for this role in the states of California, Connecticut, New Jersey, New York, and Washington is: $144,000 - $162,000 per year. The base pay for this role in all other locations is: $129,600 - $170,100 per year. You are also eligible for employee benefits, participation in Oscar’s unlimited vacation program, and annual performance bonuses.

Responsibilities

• Responsible for product marketing campaigns, roadmaps, and priorities including the end-to-end experience for any product marketing campaigns related to your product area.
• Manage a team or mentor junior team members. Support them with prioritization, feedback, and keep them closely informed on how their work connects with business objectives. 
• Generate, scope, and develop product marketing strategy based on the most meaningful opportunities and tactics to drive business goals at scale, impact member segmentation and engagement, and improve product/feature adoption. 
• Become an organizational subject matter expert in policies, trends, and platforms related to your line of business / product responsibilities. 
• Collaborate with senior stakeholders across departments to align on marketing goals and approaches. 
• Solve complex problems and marketing challenges in alignment with business objectives.
• Proactively see that timelines, critical deadlines, and key milestones are identified and delivered against. 
• Measure the impact of marketing campaigns, create reports, and communicate insights to key stakeholders and leadership.  
• Determine methodologies to quantify business impact by leveraging best in class marketing capabilities
• Compliance with all applicable laws and regulations.
• Other duties as assigned. 

Qualifications

• 6+  years relevant work experience, including B2C multi-channel campaign development, value proposition development, consumer segmentation, and campaign analysis.
• 5+ years of experience identifying new and innovative ways to solve problems through marketing.
• 4+ years of experience using data and analytical capabilities to solve business problems.
• 3+ years of experience creating marketing campaigns including email campaigns that deliver quantifiable results.
• 2+ years of direct experience defining and measuring direct response marketing tests across a single or multi-channel campaigns, including but not limited to A/B tests, multivariate tests, and global holdouts.
• 2+ years of experience leading teams of direct and indirect reports.

Bonus Points

• Experience with marketing attribution methodologies, including last touch, time decay, etc.  
• Experience in subscriptions, loyalty programs, digital apps, or other engagement-driven products.
• Previous healthcare or insurance work experience or education.

Available Location: Remote US 

About the Role

Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for Cloudflare and its services. We tell Cloudflare’s most important and interesting stories to educate customers about what is possible when you connect, protect and build with Cloudflare.

Cloudflare is searching for a Senior Product Marketing Manager to drive our Public Sector business. We are looking for insightful and energetic marketer to build and market our compelling solution narratives that capture the full set of capabilities offered by the breadth of our solution offerings. Join us and you'll define and execute messaging and positioning for FED/SLED and Education sectors,  and produce compelling technical content and programming that breaks new ground in areas of security and compliance. 

The right candidate will be highly analytical and bring deep security and compliance marketing experience to the public sector Product Marketing team. 

• Become a recognized and respected thought leader by advancing the Cloudflare’s narrative, by building and sharing thought provoking content, at customer events, conferences, webinars, sales meetings, and with analysts and the press
• Thoroughly understand public sector market, their needs, use cases, buyer personas and their journeys, to build persuasive, differentiated messaging, content and assessments
• Develop marketing plans, working closely with sales, product marketing, demand generation, web/digital, field and customer marketing to create industry-leading experiences to generate a healthy pipeline and customer expansion
• Train and enable a growing sales organization and other channel sellers to amplify Cloudflare’s messaging and differentiation
• Identify metrics, including influenced pipeline, share of voice, and drive regular communication on progress for the GTM team. 
• Partner with cross-functional teams on projects to drive alignment, execution and business results.

Qualifications 

• Minimum 7 years in US public sector marketing role in $1B+ BtoB technology organization in cybersecurity or networking. Direct experience in Federal, State & Local, and Education market segments is a huge plus.
• Outstanding intellect, drive and interpersonal skills are paramount.
• High sense of urgency and entrepreneurial work ethic required to drive business outcomes. 
• Deep knowledge and understanding of cloud, security, enterprise SaaS/software or networking.
• Ability to creatively message technical security concepts to a broad audience of customers and prospects. Public Sector experience with global scope is a plus (e.g. applying US based programs and best-practices to other countries, as well as collaborating with geo teams
• Impeccable verbal and written communication skills, obsessive attention to detail. 
• Confident presenter, on stage, video, webinars. 
• Analytical with a creative mind, able to juggle and prioritize multiple projects. 
• Proven ability to build and manage relationships across multiple stakeholders. 
• Team player, ready to go above and beyond to ensure team success. 
• BA/BS in Marketing, Business, Communications, Engineering or other related fields

Compensation

Compensation may be adjusted depending on work location.

• For Colorado-based hires: Estimated annual salary of $159,000 - $195,000
• For New York City, Washington, and California (excluding Bay Area) based hires: Estimated annual salary of $164,000 - $200,000
• For Bay Area-based hires: Estimated annual salary of $172,000- $210,000

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave

Senior Product Marketing Manager

About the Company:

Clarifai is a leading, full-lifecycle deep-learning AI platform for computer vision, natural language processing, audio recognition, and large language models (LLM). We help organizations transform unstructured images, video, text, and audio data into structured data at a significantly faster and more accurate rate than humans would be able to do on their own. Founded in 2013 by Matt Zeiler, Ph.D. Clarifai has been a market leader in AI since winning the top five places in image classification at the 2013 ImageNet Challenge. Clarifai continues to grow with employees remotely based throughout the United States, Canada, Argentina, India,  and Estonia.

We have raised $100M in funding to date, with $60M coming from our most recent Series C. We are backed by industry leaders like Menlo Ventures, Union Square Ventures, Lux Capital, New Enterprise Associates, LDV Capital, Corazon Capital, Google Ventures, NVIDIA, Qualcomm and Osage.

Your Impact:  

• Drive demand for Clarifai’s AI platform, helping organizations build and operationalize AI at scale.

The Opportunity:

• Own go-to-market activities and execution for Clarifai’s AI platform.
• Work closely with product management, sales, and marketing to understand customer requirements and develop target personas.
• Create clear, differentiated persona-based messaging and positioning for products/solutions and campaigns.
• Develop and drive go-to-market strategy for given solutions to raise internal and external awareness and grow the pipeline.
• Work cross-functionally across marketing, sales, and enablement teams to develop and execute go-to-market activities that drive business performance and adoption
• Define and implement a content strategy to drive awareness and demand generation campaigns, including public-facing solution web content, collateral, videos, presentations, blogs, etc.
• Evangelize Clarifai and operationalizing AI to analysts, press, prospects, and customers—in meetings, webinars, conferences and tradeshows.
• Collaborate with the sales and partner enablement teams to develop/support sales enablement collateral, such as training presentations, cheat sheets, internal field communication, etc.

Requirements:

• 5+ years of Product Marketing or related experience in a relevant enterprise software organization. 
• Strong messaging skills, specifically the ability to succinctly communicate customer pain points and tie them to the feature/function of the product to highlight the business value. 
• Ability to create effective relationships, influence and collaborate internally and externally at all organizational levels.
• Excellent written and presentation skills and prior portfolio of work that you can point us to.
• Excellent communication skills with the ability to interact with and understand technical subjects and emerging technologies.
• Experience positioning technical products to both technical users, economic decision makers, and other key stakeholders.
• Self-starter who would truly enjoy working in a fast-paced, innovative AI company.

Nice to Have: 

• Experience in AI / ML is preferred but not required.
• BS/BA degree in Marketing, Business, Engineering, or related field.

About Us

CipherHealth is an award-winning digital patient engagement company committed to enhancing communication and coordination throughout the care continuum. Since 2009, CipherHealth has helped define the patient engagement category, delivering groundbreaking tools and superior services to help health systems deliver patient-centric, quality care that improves clinical outcomes, drives operational efficiency, and creates sustainable financial value through a full suite of communications solutions.

CipherHealth’s automated, scalable platform empowers healthcare organizations to drive meaningful conversations among patients, provider staff and caregivers, regardless of care setting, thereby achieving new standards for patient care and accelerating the digital transformation of the industry. 

Product Marketing Manager

Product Marketing serves as glue that binds our product strategy with our go-to-market approaches in order to drive success and exceed our growth targets across sales and customer marketing.  

As Product Marketing Manager, your primary objective is to drive awareness and growth of CipherHealth across our key segments by devising and executing targeted campaigns in alignment with Growth Marketing. You will contribute to a variety of marketing initiatives, including product launches, growth campaigns, sales enablement, and branding.  With equal parts Product Marketer and Storyteller, you will help develop the positioning, messaging, and go-to-market strategies for our solutions by building a compelling narrative that will resonate with our primary customer groups and differentiate CipherHealth from the competition. 

Reporting into the Director, Product Marketing, you will be an essential part of the marketing team and collaborate regularly with our product, sales, clinical and customer success teams to ensure proper product/market fit for our solutions in a dynamic market.  You’ll play a critical role in building the go-to-market strategies for our products and positioning our products in simple, compelling and convincing ways to differentiate us in the market. 

A key aspect of this role is the ability to think outside the box and create new and interesting ways to reach potential clients and keep current customers engaged. The ideal candidate is highly organized, extremely detail-oriented, passionate about his/her work, and a self-starter. The ideal candidate understands how to analyze and understand key market segments, elicit customer insights, identify new areas of opportunity and develop innovative strategies for increased market penetration and expansion.

Key Responsibilities

• Contribute to the overall marketing strategy and company messaging
• Drive the external launches of net-new products and updates to existing products aligned with the product roadmap
• Project manage GTM execution for launches 
• Partner directly with the Demand Generation team to develop campaigns and plays to increase awareness and drive qualified leads to the Sales Team 
• Maintain detailed customer/prospect personas with pain points, messaging strategies, and where each persona fits in the buying process for the product
• Partner with the Enablement Team to ensure sellers are equipped with the proper artifacts and tools to always win with prospects and retain/renew/upsell customers
• Assess the overall effectiveness of the marketing launches in coordination with Marketing Ops that support our products on an ongoing basis and recommend improvements and changes
• Contribute to developing a content plan and creation of deliverables, including case studies, blogs, infographics, social media, and other materials in support of campaigns and plays  
• Support competitive intelligence research, developing profiles and differentiating messaging to articulate CipherHealth’s value
• Ensure customer focus by collaborating with Growth and Product Management to bring the voice of the customer into marketing launches and deliverables  

Requirements

• 5 – 7 years product marketing experience (B2B)
• Understanding of and experience working in the healthcare space highly desirable
• Excellent written and verbal communication skills and visual storytelling
• Proven success in executing multi-channel campaigns
• Should be a proactive self-starter with the ability to work independently
• Ability to handle multiple projects at once, with multiple stakeholders, and getting products/features launched on-time
• Collaborative and team-oriented, with an ability to build strong working relationships across levels and departments
• Self-motivated and doesn’t wait for prescriptive direction
• Capable of working in a fast-paced, dynamic environment
• Detail and results oriented 
• ROI-tracking skills, able to prove what is—or isn’t—working

Nice-to-Haves

• Trained in Pragmatic Marketing or other similar methodology
• Familiarity with with ABM marketing practices and processes
• B2B enterprise and SaaS experience

Don’t meet every single requirement?

At CipherHealth, we believe every candidate is unique and are dedicated to building an inclusive workplace. If your past experience doesn’t align with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate!

You will never be asked to conduct a text message interview, submit payment or share financial information to participate in our interview process. All emails from CipherHealth will come from "@cipherhealth.com" email addresses. Any emails from other email addresses are scams. If you suspect that you've been contacted by a scammer, we recommend you cease all communication and contact the FBI Internet Crime Complaint Center. If you'd like to verify the legitimacy of an email you've received from CipherHealth recruiting, forward it to careers@cipherhealth.com.

How We Invest In You

• Compensation: Competitive/equitable salary, bonus or commissions, and equity -
  • Base Salary Target for this role: 100,000 - 110,000
• Healthcare that begins on your first day:
  • Generous company-funding of our health, vision, and dental plans (most individual plans are of no cost to you for the monthly premium)
  • HSA/FSA plans
  • Short and Long-Term Disability
  • Life and Personal Accident Insurance
  • $40 monthly wellness stipend you can use towards any wellness, fitness, and wellbeing purchases
  • Weekly virtual yoga classes
  • Employee Assistance Program (EAP)
  • Adoption Assistance
• Retirement: 401(k) at three months of employment — with a match upon enrollment!
• Time away:
  • Discretionary PTO + 13 paid holidays
  • Parenthood: Competitive paid parental leave and flexible return to work policy
• Recognition:
  • Generous Employee Referral Program - earn cash for each employee referral that is hired
  • Yearly Cipher-versary stipend
  • Ci-Phives - receive public kudos and gift cards from peers and managers
• Culture:
  • CARE2 Values
  • Bi-Weekly All Hands Meetings
  • $30/employee monthly “Fundowment” for team bonding events
  • Employee Resource Groups such as Rainbow Room and BIPOC Group
  • Yearly donations to organizations that contribute to a more equitable world
  • Weekly Lunch & Learns and robust onboarding / training programs
  • Remote-first team: $50 per month reimbursement in your check for WFH expenses
  • You’ll receive a new Macbook laptop, other hardware, and company swag upon hire

• establish that they have received the “designated vaccine(s)“; or 
• obtain an approved exemption as an accommodation.

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 66 million monthly active users (MAU) across more than 150 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About the Job

As a Product Marketing Manager, you will ensure the “voice of customer” permeates our product roadmap and outbound marketing. Responsible for both inbound and outbound activities, you will closely partner with product managers to support the product roadmap, lead GTM plans for key features and ensure the adoption of our current offerings. You will craft compelling positioning and messaging, identify key audience segments, and lead customer research to understand their needs deeply.

The US-based salary range for this position is $100,000 to $130,000. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Strategic Launch Planning: Lead the strategic planning for new feature launches including briefing of go-to-market strategies, ensuring alignment with Life360's mission, member needs and marketing priorities.
• Feature Adoption: Drive feature adoption among our customers by leading the development and execution of insight-driven marketing campaigns, collaborating closely with cross-functional teams to ensure cohesive and effective engagement strategies.
• Positioning & Messaging: Craft compelling positioning and messaging that highlights the unique value of our features. Ensure messaging resonates with our core audience segments and aligns with Life360's brand voice.
• Customer Research:Become an expert on our target users, understanding their needs, behaviors, and how to enhance their experience with Life360.In closecollaboration with Product Managers, you'll translate user insights into actionable strategies that shape feature development and marketing approaches. 
• X-Functional Collaboration:Work closely with cross-functional teams, including product managers, Lifecycle Marketing and Customer Care, to ensure successful feature launches and retention efforts meet our KPIs.
• Performance Analysis and Growth Mindset: Collaborate with Analytics and cross-functional marketing teams to analyze key product marketing initiatives, adopting a test-and-learn approach to optimize future strategies. Leverage insights for continuous improvement and contribute actionable user feedback to key stakeholders. 

What We’re Looking For

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in product marketing, preferably in a consumer-facing app or technology company.
• Proven track record of successfully bringing new products or features to market.
• Strong understanding of customer segmentation, positioning, and messaging strategies.
• Excellent analytical skills and ability to derive insights from data.
• Experience conducting customer research and translating findings into actionable strategies.
• Exceptional communication and collaboration skills, with the ability to work effectively across different teams.
• Creative thinker with a problem-solving mindset.
• Self-motivated and able to manage multiple projects simultaneously in a fast-paced environment.

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

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Who We Are

The name ThousandEyes was born from two big ideas: the power to see things not ordinarily possible and the ability to collect insights from a multitude of vantage points. As the world continues its digital transformation and relies more on cloud services and the Internet, the “network,” which is now both public and private, has become a black box our customers cannot see or understand.  

Our Internet and cloud intelligence platform delivers the only collectively powered real-time view of the Internet and private networks, cloud, and SaaS platforms, helping enterprises and service providers identify problems before they impact revenue, damage brand reputation, or halt employee productivity. 

In August 2020, Cisco Systems completed the acquisition of ThousandEyes, which now forms the ThousandEyes Business Unit within the Cisco Networking Business Group and is the Network Assurance solution for Cisco across the Cisco Networking Cloud and Cisco Security Cloud. ThousandEyes is also a foundational component of Cisco’s growing Full-Stack Observability (“FSO”) business. 

About The Role

ThousandEyes is looking for an exceptional Product Marketing Manager to join our world-class Product Marketing organization, disrupting the multi-billion dollar network performance and analytics market. 

The ideal candidate is passionate about technology, has a proven track record driving innovative products in hyper-growth markets. You combine technical aptitude with business acumen, developing compelling product and industry narratives, using strong communications skills and analytics-based arguments. You are detail-oriented, metrics-driven, and unwilling to settle for mediocrity. And you are an inspiration to your constituents inside and outside the organization in bringing your vision to life. You will join a group of original thinkers and innovators, working tirelessly to deliver exceptional value to customers at the cutting edge of digital transformation to Cloud, SaaS, SD-WAN, and Internet-centric operations.

This role is your opportunity to make a material impact in a company at the forefront of a global technology adoption shift. You will be empowered to do amazing things, surrounded by a team of smart and creative innovators. This position reports to ThousandEyes' Product Marketing Leader, based in San Francisco, CA.

What You’ll Do

• Develop product and solution positioning, messaging, and persona guides.
• Produce assets including blogs, solution briefs, web copy, contributed articles, videos,
• Create sales enablement and tools including sales scripts and presentations effectively communicate solution benefits and differentiation for internal sales teams and channel partners.
• Research competitive solutions and maintain competitive comparisons, evaluations, and value differentiation by customer use case.
• Serve as a polished, effective spokesperson for ThousandEyes in industry forums, AR/PR activities and other relationships.

Qualifications

• 5+ years of experience in Product Marketing for enterprise software (ideally, SaaS) and/or networking technology companies.
• Experience supporting multiple products, audiences and verticals.
• Strong ability to understand enterprise business needs and customize stories to different customer segments.
• Proven experience presenting to technical and business audiences, as well as analysts and media.
• Technical aptitude, able to quickly learn new technologies and solutions.
• Social and emotional IQ – ability to effectively listen, communicate, and manage expectations at all levels (down, peer, up).
• Self-starter who truly enjoys working in a fast-paced, innovative and high-growth technology environment.
• Travel: up to 20% of the time, domestically and internationally.

Cisco values the perspectives and skills that emerge from employees with diverse backgrounds. That's why Cisco is expanding the boundaries of discovering top talent by not only focusing on candidates with educational degrees and experience but also placing more emphasis on unlocking potential. We believe that everyone has something to offer and that diverse teams are better equipped to solve problems, innovate, and create a positive impact.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification. Research shows that people from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy. We urge you not to prematurely exclude yourself and to apply if you're interested in this work.

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records. 

US – COMPENSATION RANGE – MESSAGE TO APPLICANTS

120,000 - 170,000 USD

Message to applicants applying to work in the U.S.:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings. Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday. Employees accrue up to 20 days of Paid Time Off (PTO) each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO. We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.

About Us

Simon Data was founded in 2015 by a team of successful serial entrepreneurs with a passion for transforming data to drive real-world results. We are building a best-in-class enterprise Customer Data Platform that empowers marketers to create personalized data-driven experiences for the customers. We’re scrappy problem solvers who believe in tackling big challenges with disruptive thinking and giving our customers the support they need to deliver great next-generation experiences at scale.

At Simon, we firmly believe that business success starts and ends with people. We all do our best work when we are surrounded by other friendly top performers who want to succeed together. This attitude is core to our values. When you trust your team, invest in their development, and give them ownership, great things happen.

The Role

We are seeking a highly skilled and strategic Senior Manager of Product Marketing to join Simon Data. In this role, you will play a critical role of evangelizing Simon’s products and driving our core messaging in the market. As the Senior Manager of Product Marketing, you will lead our product marketing programs while interfacing with our sales, product, executive, and CS teams. This role is perfect for a high-performing marketer who wants to sit on the cutting edge of marketing technology and roll-up their sleeves to work done.

What You’ll Do

• Ideal Customer Profile -Develop a deep understanding of Simon Data’s customers and prospects through market research and customer interviews. 
• Positioning and Messaging -Work with the product team to position and message both new and existing Simon Data products to the market.
• Internal expert -Become an expert in Simon’s product strategy, roadmap, and competitive landscape
• Product Launches -Drive regular product launches into the market with the marketing and product teams. This includes smaller product feature launches as well as tent-pole events.
• Sales enablement -Partner with our enablement team to ensure sales and CS have the materials they need to be successful.
• Sales collateral -Work with the marketing and sales team to develop compelling GTM materials like sales slides, one-sheeters, and battle cards. 

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 5 - 12 years experience, primarily in B2B product marketing within SaaS companies 
• Experience in MarTech, CDPs, or Digital Marketing highly preferred
• Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
• Exceptional communication skills, both written and verbal.
• Proficiency in marketing automation, CRM, and analytics tools.
• Strategic thinker with a customer-centric mindset and a passion for technology and innovation.

What We Offer

• 100% coverage of medical premiums for employee AND family
• Flexible PTO 
• Generous Maternity and Paternity Leave
• Remote work, quarterly wellness, and client support stipends
• Professional Development stipend

In compliance with the state and city salary transparency requirements, the potential salary for this position is from $120,000 to $160,000 which represents a range commensurate with experience.

Visa sponsorship for this role is currently not available.

Diversity

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

What you’ll do 

• Develop robust go to market plans to achieve commercial and Member growth goals 
• Establish foundational clarity around your products’ buyer and user, positioning, messaging, and metrics 
• Create actionable tools and materials for high performing sales, account management, and channel development teams 
• Develop and deliver against Member engagement strategies to hit your products’ goals 
• Conduct primary and secondary market research to synthesize voice of customer insights 
• Collaborate closely with product management, design, strategy, clinical, business operations, and commercial team members 

What we’re looking for 

• Bachelor’s degree required 
• 2+ years of marketing or product management experience at a tech driven company 
• Passion for storytelling and ability to turn complex topics into compelling narratives 
• Ability to work and communicate with diverse cross-functional stakeholders 
• Comfort with and ability to create structure out of ambiguity 
• Results driven and high-agency mindset 

Nice to have 

• MBA or related master’s degree 
• Experience launching new product experiences that drove commercial success in a noisy market 

YOUR ROLE

As a Product Marketing Manager at Shift, you will own the go-to-market plan and product positioning for Shift’s AI-powered products, which are helping to transform the insurance decision-making experience. At Shift, Product Marketing plays an instrumental role in defining the go-to-market strategy and driving growth for our products. The role is responsible for developing and communicating this story to both internal and external audiences to fuel awareness, understanding and demand.

You will develop a deep understanding of the insurance market landscape, product offerings, and coordinate across product, sales and marketing to ensure that Shift’s go-to-market teams have the knowledge and tools required to build pipeline, convert leads into opportunities, and win customers.

We will consider candidates based in Boston and the U.S. Northeast Region

YOUR RESPONSIBILITIES

• Own go-to-market strategy for new Shift AI-powered products
• Drive ongoing awareness building, growth and adoption of the products; including acquisition, cross-sell, and retention strategies
• Build relevant thought leadership content for buyer roles (e.g. white papers, brochures, social media, Web pages, online events)
• Build differentiated positioning, messaging and value propositions
• Support sales enablement with content such as playbooks, presentations, battlecards, scripts, training
• Conduct product specific market validation including message testing, win-loss analysis, pricing and packaging strategies
• Gather voice of customer to gain deep understanding of our customers and product feedback loops for both product and marketing teams 
• Perform competitive analysis and deliver competitive intelligence to the field
• Coordinate closely with Product Management to develop and manage market-facing product roadmaps
• Act as subject matter expert to sales, campaign/field marketing, and other Go-to-market functions

QUALIFICATIONS

• 7+ years of successful product marketing/product management experience in a B2B SaaS company
• Highly agile, ability to adapt in a fast paced environment with new and emerging products
• Growth minded – ability to analyze sales pipeline to detect and fix issues in the marketing and sales process
• Able to effectively partner with product management to understand product strategy and technical features
• Strong collaborator with field marketing, sales enablement, and creative teams to produce compelling content and campaign support
• Excellent communication skills, including oral written, and non-verbal; you know how to make complex things seem simple
• Strong  storyteller, with proven writing and presentation building skills - willing to sweat the details to get the messaging and positioning right
• Strong project management; able to organize, plan, prioritize, and meet product marketing deadlines
• Experience working with CRM, Marketing Automation and Sales Enablement systems such as Highspot, Seismic, Salesforce, Hubspot, Allocadia, etc.
• Knowledge of the insurance / financial services industry is preferred
• Knowledge of the AI/analytics space is preferred
• Based in the US (Boston Preferred)
• BA/BS/MBA/Equivalent Experience

 #LI-MG1

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The role: 

As a member of the Product Marketing team at Newsela, you’ll be an expert on the needs and challenges of our district target customers, and you’ll use that expertise to inform our Formative product and go-to-market strategy and position Formative as an essential solution for our customers and prospects. 

Reporting to the Senior Director of Product Marketing, you’ll be responsible for differentiating Formative in the market through buyer and market insights, product requirements, marketing content, and sales enablement efforts. You’ll also partner with colleagues on the Product and Design teams to bring new products and features to market with launch and promotional plans that will resonate with our target audiences. 

You will: 

• Gather and synthesize user, buyer, competitor, and market insights and deliver them as product requirements to inform Newsela’s Product roadmap.
• Own planning and GTM execution for Formative product and feature launches.
• Develop and maintain product messaging and marketing materials that differentiate Newsela’s assessment solutions in the market among buyers.
• Build and deliver enablement materials to ensure Newsela’s externally-facing teams are prepared to effectively deliver our value propositions to customers.
• Support go-to-market efforts to expand Formative’s reach in international markets.

Why you’ll love this role:

• You’ll be part of an organization solving real challenges in K-12 education, and the highly visible internal and external materials you develop will have a direct and measurable impact on Newsela’s business. 
• Your work will shape the future of Newsela’s most essential products, which are loved by teachers in all 50 states and multiple countries, and you’ll work to ensure those same products resonate with district decision makers. 
• On any given day you could be collaborating with passionate teammates from Product Management and Design, Sales and Customer Success, Business Development, and of course, Marketing. 
• You will have the opportunity to share insights that improve the Newsela product and the user experience.
• Your work will directly impact engagement and usage of Newsela products in K-12 classrooms nationwide.

Why you’re a great fit:

• You have a bachelor's degree in marketing, business, or a related field.
• You’re a collaborative marketer who has been in a B2B Product Marketing role for at least 5 years, ideally with some of that time in K-12 education.
• You have experience launching new products and features, developing product value propositions, and building and maintaining buyer personas.
• You’ve created marketing assets that run the gamut from sales enablement resources and competitive battlecards to webinars and product videos, and you love digging into marketing performance data to understand what content and formats resonate most with your target audiences. 
• You’re a natural communicator with excellent written and verbal communication skills, and you can synthesize complex information into a compelling story. 
• You are organized and collaborative, capable of managing complex, interdependent projects and maintaining multiple workstreams.
• You have a user-centric approach and strong desire to deliver valuable experiences to users and make an impact in K-12 education.

Base compensation: $90,000 - $100,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.