Job Description
As the Product Marketing Manager (Flocabulary) at Nearpod by Renaissance, you will be a key contributor for telling the stories that take our solutions and products to market, for curating a set of sales enablement assets, and for developing and driving campaign strategies that ensure that solutions and products reach revenue goals.
The Product Marketing Manager should understand the power that narrative has to redefine a category, to highlight where their product is the first, only, biggest, and best, and to convert product features into customer benefits. They will work closely with product management, Sales and Customer Success teams, and the other arms of marketing to help ensure that products go to market successfully.
In this role you will:
- Develop messaging using value propositions and value pillars that privilege benefit over feature and differentiate Renaissance's products from competitors.
- Assist in developing GTM strategies to ensure that solutions and products reach revenue goals, including GTM motions for new product releases and launches.
- Respond to regional and international sales needs by effectively partnering with Field Marketing, Revenue Enablement, and Customer Success teams.
- Work closely with cross-functional teams (e.g., other marketing divisions, Product Management, Sales, Customer Success), to help develop effective marketing strategies and content (e.g., web content, campaigns, collaterals).
- Support voice of customer activities that validate messaging, inform roadmap and seed sales.
The ideal candidate will be:
- A driver, eager to take initiative
- A natural collaborator who leads others easily
- Growth-minded and flexible, excited by change
- Digitally savvy
Qualifications
For this role as a Product Marketing Manager, you should have:
- 3+ years of product marketing or product management experience preferably in an education industry.
- Bachelor’s degree or equivalent preferred
- Expert presentation skills
- Strong writing and communication skills for internal messaging and external purposes (internal documentation, presentation
- Some experience with education, either within the K-12 school system or in the education industry, with understanding of the daily lives of both teachers and administrators, preferred.
- Understanding of the K-12 market.
- Working knowledge of core product marketing programs, activities and tactics (e.g. positioning and messaging frameworks, integrated marketing campaigns).
- Proven performance in earlier role
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