Job Application for Monetization Strategy Lead at Asana{"@context":"schema.org","@type":"JobPosting","hiringOrganization":{"@type":"Organization","name":"Asana","logo":"https://recruiting.cdn.greenhouse.io/external_greenhouse_job_boards/logos/000/008/168/resized/GreenhouseSocial.png?1579658066"},"title":"Monetization Strategy Lead","datePosted":"2024-01-09","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"San Francisco, California, United States","addressRegion":"CA","addressCountry":null,"postalCode":null}},"description":"\u003cp\u003eAs the Monetization Strategy Lead, you’ll play an instrumental role in building and executing Asana’s product monetization strategy. Reporting to the Head of Pricing and Packaging, you will partner closely with Product and GTM leaders to optimize our monetization strategy to drive sustainable revenue growth and deliver an exceptional customer experience.\u003c/p\u003e\n\u003cp\u003eThis role can either be fully remote depending on which US state you live in, or based in our San Francisco, Chicago or New York City office with an office-centric hybrid schedule. If based in-office: The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you’ll achieve\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDrive the evolution and optimization of our pricing model, packaging, and discount strategy, ensuring it aligns with business objectives\u003c/li\u003e\n\u003cli\u003eMaintain an informed perspective on the business by examining operating metrics, customer data, and market trends to spot potential monetization opportunities\u003c/li\u003e\n\u003cli\u003eCollaborate cross-functionally to formulate pricing and packaging suggestions, and confidently present these findings to the executive team\u003c/li\u003e\n\u003cli\u003eUndertake detailed product, competitor, and financial analyses to support the development and promotion of packaging and pricing suggestions\u003c/li\u003e\n\u003cli\u003eParticipate in determining pricing KPIs and track, monitor, and report on the effectiveness of implemented pricing and packaging changes\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout you\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAccumulated experience encompassing 7+ years in B2B software, which ideally should include 3+ years in pricing at enterprise-level SaaS companies\u003c/li\u003e\n\u003cli\u003eProven experience in building pricing models, tools, and processes to optimize the pricing strategy\u003c/li\u003e\n\u003cli\u003eRobust analytical skills, encompassing expertise in statistical analysis and financial modeling to help drive data-driven decisions\u003c/li\u003e\n\u003cli\u003eA comprehensive understanding of SaaS pricing, self-serve and sales-lead go-to-market strategies, and buying behaviors of enterprise cust
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