Job Application for Lead Product Marketing Manager - MetaMask for Users at Consensys{"@context":"schema.org","@type":"JobPosting","hiringOrganization":{"@type":"Organization","name":"Consensys","logo":"https://recruiting.cdn.greenhouse.io/external_greenhouse_job_boards/logos/000/008/223/resized/featured-images-consensys-plexus.png?1619714258"},"title":"Lead Product Marketing Manager - MetaMask for Users","datePosted":"2024-04-01","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"addressCountry":null,"postalCode":null}},"description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur mission is to unlock the collaborative power of communities by making Web3 universally easy to use, access, and build on.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWorking with Consensys puts you at the \u003c/span\u003e\u003cstrong\u003eforefront of an evolving paradigm\u003c/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e, transforming our society for the better. We fundamentally believe blockchain is the next generation of technology that can lay the foundation for a more just and equitable society.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBlockchain tech is just over 10 years old. Ethereum itself is still a toddler and we’re far from reaching our full potential. You’ll get to work on the tools, infrastructure, and apps that scale these platforms to billions of users.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou’ll be constantly exposed to new concepts, ideas, and frameworks from your peers, and as you work on different projects — challenging you to stay at the \u003c/span\u003e\u003cstrong\u003etop of your game\u003c/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e. You’ll join a network of entrepreneurs and technologists that reaches the \u003c/span\u003e\u003cstrong\u003eedge of our ecosystem\u003c/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Consensys alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies.\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout \u003c/strong\u003e\u003cstrong\u003eMarketing\u003c/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c/span\u003eCreatives at Consensys make work that moves the crypto industry forward, spreading our leading-edge products far and wide into the world and pushing for the adoption of Web3 technology. We’re an ambitious team, using our unique point of view to create work that infiltrates crypto culture, influences mindsets, and prizes ourselves on being defiantly optimistic.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you’ll do\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eProduct positioning and strategy:\u003c/strong\u003e\u003c/li\u003e\n\u003cul\u003e\n\u003cli\u003eDefine the long-term vision and strategy for some MetaMask’s new products and features in conjunction with senior product leadership based on a deep understanding of user needs, market and user research and trends, competitive landscape, and Consensys’ business goals and strategy.\u003c/li\u003e\n\u003cli\u003eDefine and communicate the value proposition of our product offerings and their role in the broader web3 ecosystem.\u003c/li\u003e\n\u003cli\u003eHelp steer product roadmap based on customer, market, and competitive insights.\u003c/li\u003e\n\u003cli\u003ePartner with a variety of cross-functional teams to land product-centric value propositions and messaging on external channels.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cli\u003e\u003cstrong\u003eGo-to-market strategy\u003c/strong\u003e\u003c/li\u003e\n\u003cul\u003e\n\u003cli\u003eOwn the GTM strategy for our evolving set of wallet offerings, mapping out user personas and journeys, developing messaging \u0026amp; positioning, use cases, competitive intelligence, and launch strategy.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cli\u003e\u003cstrong\u003eProduct disclosure and launch:\u003c/strong\u003e\u003c/li\u003e\n\u003cul\u003e\n\u003cli\u003eOwn release marketing from end to end — define streamlined release marketing process, leading strategic planning and execution of product launches and/or product-focused events in a way that maximizes market impact, adoption and retention, and analyze launch performance to identify opportunities for improvement.\u003c/li\u003e\n\u003cli\u003eCollaborate closely with the Product team to deeply understand new features and updates, translating technical details into clear and compelling marketing messages for our users.\u003c/li\u003e\n\u003cli\u003eManage budgets to achieve your business objectives.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cli\u003e\u003cstrong\u003eFull-funnel executi
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