Job Description
This is an exciting entry-level role where you will gain the digital media skills to launch your career in digital marketing and advertising. The Associate, Paid Search will receive comprehensive, hands-on training in the fast-paced world of Search Engine Marketing (SEM) and develop experience with complementary marketing channels. You are an ideal candidate if you have aspirations about growing your digital media skills in a collaborative environment. The Associate, Paid Search is an important contributor to the success of the business, so if you are a team player that excels in a dynamic setting, this position is perfect for you!
The Associate position represents the start of a media career. You will report to the Sr. Associate and Managers on the team. This position is open to remote work.
Responsibilities:
- Participate in ongoing operations and daily management of Paid Search campaigns, including: keyword research, asset development, report generation, performance analysis, and more
- Present performance reports while addressing trends, anomalies, and recommended next steps
- Gain understanding of our clients' business, including products and services, goals and priorities, and latest industry news and trends
- Manage budget pacing, IO creation, and daily campaign monitoring
- Contribute to strategic discussions by participating in brainstorm meetings with the larger denstu team
- Demonstrate experience with digital marketing by keeping a pulse on industry news and events to identify new ways to grow our clients' businesses
- Partner with extended team to build and nurture vendor relationships to enhance efficiencies
Qualifications
- Bachelor's degree
- 0-2 years of industry experience
- 1+ years of experience in analytics and math
- Interest in and familiarity with digital media and paid search marketing
- 0-1 years of experience with Google Ads
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